Using white label services allows digital marketing agencies to build revenue potential and expand their business. White label agencies such as DashClicks also provide you with platforms such as InstaSites and InstaReports to help you build niche-specific websites and generate exhaustive reports for clients. They save your time and help establish your agency as a reputed, professional brand.

White label service providers are one-stop shops that offer the resources and expertise needed to boost customer loyalty, client retention, and brand reputation all of which help attract new clients.

Many solopreneurs and owners of small agencies find it challenging to deal with numerous in-house specialists or freelancers. Hiring these specialists can be exorbitantly expensive. For instance, you are a reputed web design and development company. Your clients will eventually ask for additional services such as PPC, social media marketing, PR, or SEO, along with your core services. If you don't have trained professionals on board, you may lose such contracts and clients.

So is there a way for digital marketing agencies to scale their operations without compromising service quality?

Yes, of course!

Hire white label services.

Table of Contents

• What are White Label Digital Marketing Services?
• Why Use White Label Digital Marketing Services?
• What is DashClicks InstaReports Tool?
• Conclusion

What are White Label Digital Marketing Services?

A white label digital marketing agency usually provides a set of services like SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand using your logo/name and resell to your clients as your own for a premium fee. Hiring white label services support your digital marketing agency, SEO company, or consultancy and allow them to get a skilled workforce.

So, you can accept additional service requests from your clients and add fresh revenue streams without having to hire new in-house employees. Meanwhile, you will also use the white label platforms and tools to generate explanatory reports loaded with data to impress your clients. They allow you to sell in your name services that you did not work on.

For example, agency A hires agency B to manage its clients' projects. Though the services will be delivered under agency A's brand name, all three parties benefit. Agency A gets the freedom to scale and focus on its core competence, and agency B gets more business based on its strengths. Meanwhile, the client achieves the targeted results in terms of traffic, conversion, and ROI.

Most agencies hire white label digital marketing services to manage specific client projects primarily because of capacity issues. Usually, full-service marketing agencies specialize in just one or two services. In some cases, their employees are overtasked. Most others don't have in-house experts to provide the many services that clients may need, such as social media marketing, SEO, and content writing.

A white label service provider bills the agency and not the client. Agencies usually inflate their rates to make a profit.

If you like this business model and think that it can be ideal for you, please take a moment to check out our white-label fulfillment services.

Why Use White Label Digital Marketing Services?

When you expand your business and clients start trusting you, they would eventually ask you to deliver additional services. Your agency may or may not specialize in those particular services, but you can't say no to an important client. Using white label digital marketing services allows you to say yesā  to projects from big enterprises and add high-ticket clients without having to invest in resources, training, or infrastructure.

Furthermore, white-label reports will also help you keep your clients satisfied and happy. If you want to position yourself as a full-service agency, white labeling is the best option for you. It can be game-changing for your business. Here's how:

1. Position Your Agency as a One-Stop Solution

Positioning yourself as a full-service agency is a good business strategy to attract new clients and retain the existing ones. However, you may face several bottlenecks and implementation issues along the way. Not every business can afford to hire an army of specialists such as copywriters, digital designers, developers, SEO and PPC specialists, social media marketers, PR specialists, and videographers. Therefore, they struggle with handling and fulfilling the diverse needs of their clients.

Using white label digital marketing services allows you to position yourself as a one-stop-shop that provides a broad spectrum of specialized services such as:

• Facebook Ads
• SEO
• Website design
• Funnel building
• Social media posting
• Content marketing
• Google Ads
• Directory listings

2. Free Time to Focus on Your Core Competency and Prospecting

When employees are overtasked, they work outside their core competencies resulting in frequent delays, wastage of time, and work dissatisfaction. It brings down productivity and employee morale.

White labeling additional services will save you from unnecessary hassles and allow you to focus on the jobs that your agency does best. It results in quality work, a happy workforce, satisfied clients, and renewed contracts.

3. Run Effective Marketing Campaigns

White labeling allows you to get more mileage from your campaigns. Did your in-house content team create an excellent piece of content? You can use the digital PR resources of a white label agency to promote it aggressively.

Using white labeling SEO services will give your content the push to rank on top in organic search. This sudden jump in ranking will lead to noticeably enhanced traffic, improved results, and conversion rates.

According to a HubSpot report, 59% of marketers said that inbound methods led to their sales teams' highest quality leads.

If your website is optimized for high intent and popular search keywords, it will attract high volumes of traffic and quality leads.

4. Keep Costs Down

According to indeed.com, in the U.S., the average annual base salaries of an SEO specialist, a digital marketing specialist, a copywriter, and a content strategist are $51,929, $56,070, $58,796, $75,641, respectively. It shows that hiring full-time digital marketing professionals is expensive. Hiring a team of six professionals could shoot up your company expenses significantly.

White labeling digital marketing services can help you scale as needed; they will provide you services without you having to hire or maintain an in-house staff. It will reduce costs and expand your abilities, allowing you to upsell existing clients and increase your revenue quickly.

5. Leverage the Incredible Power of Social Media

Social media is a highly effective marketing tool. It enables you to create brand awareness, increase engagement, educate consumers, run campaigns, and boost conversions. It makes a perfect use case for white labeling.

Just scheduling social media posts will not get you more followers, high-level engagement, or ROI. You should try social listening. It will help you measure brand sentiment, solicit social conversations and brand mentions on all major platforms. However, you can't easily find social monitoring experts, and social listening tools are prohibitively expensive.

White label agencies have skilled resources and premium access to costly tools that enable you to leverage social media to achieve your business goals. White labeling will also help you save time and money spent on hiring, training, buying tools, and doing research.

6. Keep Up with Algorithm Changes

Social media platforms keep changing their algorithms to provide optimal user experience and reduce misinformation. But it makes things difficult for marketers as organic feeds can completely disappear after such updates are rolled out.

To address this, experts at white label agencies craft strategies according to the changes in algorithms. They supplement organic content with paid advertising to reclaim the lost organic reach. They work to offset the apparent impact of such algorithm updates often shown in social media analytics reports.

White label agencies have dedicated resources to research algorithm changes and update tactics accordingly. It can free you from the heavy lifting of reverse-engineering a social platform's latest whims and fancies. The result? No more sleepless nights every time Facebook, Instagram, or LinkedIn changes their algorithms that might impact the visibility of your posts.

7. Assess Social Media Strategy and Campaigns

A white label agency is not just an extension of your team; it is also a reliable, accountable partner in progress. It will offer you valuable consultations on marketing campaigns and help you tweak them as per client needs and expectations.

Suppose your team has created effective messaging to support your campaign and stunning graphics to engage audiences. Your white label partner will guide you on the right tone, language, or imagery to increase your campaign's impact. It will also suggest the right hashtags to increase your visibility and the best story angles you can try for different audiences.

8. Manage SEO

SEO is getting increasingly complicated because of the sweeping changes in search engine algorithms. Your mistakes may cost you big if you don't address them in time. To succeed, you need to implement various strategies such as:

• On-page SEO
• Technical SEO
• Local SEO
• Schema markup
• Google rich results

Impact of SEO on your business

With more than 3.5 billion searches, businesses get infinite opportunities every single day. So, a website that's ranking on search engines can have a tremendous impact on a business.

With thousands of visitors, you can achieve a reasonable conversion rate if you offer a good user experience on the site. More traffic means more leads, conversion, and local traffic, which accounts for a significant chunk of sales for local businesses.

A white label agency has trained SEO experts to help your website rank on popular keywords to generate revenue from the incoming traffic. If you can attract a high traffic volume, you don't need a sales team.

9. Get Access to Premium SEO Tools

The key to SEO success is your ability to leverage premium SEO tools to target high-value keywords and optimize your website to attract targeted traffic. There are many SEO tools, but most are unaffordable for creative agencies.

Since white label agencies serve many businesses and clients, they have the trained experts and premium access to these tools. If you go for the paid subscription for these SEO tools, you might end up paying over $10,000 per year only on the software. However, with white label agencies, you get to access the best SEO tools and save over $10,000 per year that you'd have otherwise spent on buying premium accounts.

10. Use White Label Reports

You can download the SEO audit report using a tool, but explaining its technical intricacies to your client can be difficult. A white label agency has trained professionals who understand data and can identify trends. A partnership with a white label SEO agency will help you explain the complex reports.

DashClicks InstaReports provides data-driven, informative, and easy-to-understand SEO reports that you can share with your clients to help them update their strategy. These reports are comprehensive and answer every question your client may ask. They also provide in-depth analysis on how to improve a campaign.

11. Implement Effective Content Marketing

Effective content marketing hinges around fresh content that offers value. When you resell white label content, two teams are involved in its creation, curation, and promotion, ensuring optimal quality, timely delivery, and impressive marketing.

For example, you and your white label agency work on a killer case study to boost traffic and conversions on a client's website. Once it is ready, all three parties, i.e., you, the client, and the white label agency, will promote it to achieve your respective objectives since you all have a stake in it.

What is DashClicks InstaReports Tool?

DashClicks InstaReports offer a comprehensive overview of your business and marketing. They showcase the most significant pain points of your customers and highlight gaps in your strategies. Your clients can use these reports to find relatable solutions.

Hundreds of digital and PR marketing agencies have partnered with us. They use our white-label platforms to gain traction and achieve noticeable results for their clients.

You can generate the following types of reports using the DashClicks automated reporting system.

• Business details
• Overall scores
• Listings
• Reviews
• Social
• Website
• SEO
• Google Ads
• Facebook Ads

If you want to look at a sample report that the InstaReports software generates within seconds, click here.

Conclusion

59% of businesses cite cost-cutting as a significant reason for outsourcing or white labeling. This and the many other benefits of white labeling will continue to drive this business in the future. White labeling is on the rise across the globe, and for a good reason. If you haven't used it yet, it's time you did. DashClicks offers all these advantages and resources like DashClicks InstaReports to keep your clients happy. Visit our website today to know more.

Even if you have long-term clients, you can't predict market fluctuations and their impact on your agency. Therefore, to sustain your business and keep it afloat, you need new clients and fresh revenue streams.

But finding qualified leads and the right clients is no cakewalk. You have to build trust for your agency among people unfamiliar with your brand.

In this blog, we discuss how you can get more clients in the short term. We focus on ten proven strategies that have worked wonderfully for several businesses. If used effectively, these can help agency owners stand out and thrive.

1. Get Positive Customer Reviews and Awards

Customer testimonials, reviews, awards, and certifications are indicators of your reputation as a business. Reviews aren't common among web design companies and digital marketing agencies. Therefore, even a few reviews on Google, Yelp, or Clutch will help your company stand out and build trust.

Rewards and certifications are crowd pullers. When you establish yourself as a company that provides high-quality services, businesses line up to work with you. Certifications help win local and state-level projects and avoid relentless bidding on jobs to get new clients.

Similarly, potential clients also look for customer reviews before they call you for a quote. 90% of customers read online reviews before they decide to buy a product. So, getting positive reviews is the best way to generate new clients.

2. Create Unique, Genuine Resources

Offering resources such as instant website builders and report generator software can help agencies with customer acquisition in a big way. By solving your customers' core issues, freeing them from the tedious day-to-day tasks, and enabling them to achieve more, you can easily attract their attention and build more transparent, trusting relationships.

For example, DashClicks allows you to use their white label InstaSites software to serve your clients. With this software, you can build a user-friendly, niche-specific custom website within seconds. It can transform your prospecting process and deliver high value with lightning speed. DashClicks InstaSites offer you the following three benefits:

A. Instant Websites

As a digital marketing agency, your ability to build an InstaSite within a matter of seconds can be a transformational experience. With the DashClicks InstaSites platform, all you need to do is fill out an online form and press the enter button. It will help you form an excellent first impression and increase your chances of winning a contract.

B. Niche-Specific Templates

You can revolutionize your prospecting process by allowing your clients to choose from a wide range of industry-specific templates to create an InstaSite. It will help you to work with multiple niches. For example, different niches such as an agency, business, and services, event, gardening, travel, fitness, legal and non-profit may have varied requirements from their websites. A restaurant might be looking for a different website template than a real estate company. When you offer your clients a wide range of niche-specific website templates, they stay.

C. Bulk Website Builder

DashClicks' single and bulk builders allow you to create hundreds of new websites with a single click, saving you time, effort, and money. With the help of DashClicks bulk InstaSites builder, all you need to do is upload your client information using a CSV file, and the bulk builder will create all the required websites with just one click. To know more about how it works, watch this YouTube video. After completing those websites, you can send them to your prospects for review. You don't need any coding or designing experience to make these sites.

3. Focus on Marketing and SEO

Marketing, blogging, and SEO are the most effective ways of prospecting. They help drive traffic to your website, thereby making people aware of your service quality. Working on various keywords and employing standard optimization techniques can help you discover more business opportunities. When researching keywords, make sure they express buyer intent.

It's also essential to follow the latest trends to create fresh content and tweak old content accordingly. It will increase your visibility on search engines, and users will start acknowledging your website for trending and niche-specific content.

4. Get Involved with the Local Community

Community outreach is one of the best ways of prospecting and business development. Find opportunities to tap into the local community ā attend local events and collaborate with regional organizations to promote your business. If you have the time and resources, try community outreach to find leaders and meet potential customers. This process is long and tedious, but it leads you to loyal customers who will stick around for a long time.

5. Run Paid Ads

According to Google, for every $1 spent on Google Adwords, businesses earn average revenue of $2. So, running paid ads can be the best way to generate new clients. Though most agencies do it, but to succeed, you need to set your budget and have a strong keyword strategy. Apart from running ads on Google, you can also use Facebook and LinkedIn to target specific audiences. Include a compelling offer or guarantee in your ads to increase their conversion rate. To know more about how you can achieve more success through paid ads, click here.

6. Try Custom Emails

Email marketing is still as relevant as ever. Since the open rate of most template-based emails is relatively low, try writing a custom email to your prospects through email management tools. It will boost the chances of conversion, especially if it provides value and gives an offer. You can use the power of personalization to make your emails even more effective.

7. Leverage Offline Events

Offline events are a great way to generate leads. Some events in your niche can be highly engaging and rewarding. For example, the auto industry looks forward to car racing events, car shows, and swap meetings to network, prospect, and get more clients. Try attending tech meetups, startup competitions, seminars, and panel discussions.

Such offline will allow you to reel in the foot traffic, network aggressively, and meet other attendees to create brand awareness and promote your products and services. Face-to-face conversations are often the best way to build long-term relationships without sounding too salesy.

8. Get Partnerships and Referrals

Partnerships and referrals work best as an acquisition strategy if you get them from agencies and businesses of a different vertical or price range. When marketing and promoting, you may come across many prospects who don't match your ideal buyer persona. However, if you find another business whose buyer persona complements yours, it's a good idea to work with it for mutual benefit.

9. Promote Your Accomplishments

Do an excellent job at customer service and quality, receive a testimonial from a happy customer, get yourself featured in a local or national journal or TV show, or win an award and then promote it aggressively. Talk about it in your marketing messages, social media posts, blog posts, paid ads, tweets, case studies, and everywhere else you can. You could even write articles about your achievements or awards, repurpose this content, use photos of the award ceremony, and develop a case study for broader publicity. It is a fantastic way to spread awareness about your business, build trust, and get more engagement.

10. Use Storytelling to Create Buzz

Storytelling is a great way to engage with your audiences and move them ahead in the sales funnel. You can do it on different platforms through website content, blog posts, paid ads, guest posts, retargeting, YouTube videos, podcasts, and SlideShare presentations.

Putting your point across through a compelling story is a more effective strategy than a monotonous discussion using data points and abstract ideas. We understand stories, learn from them, remember them, and hold on to them in times of crisis. Stories, when told well, can have a profound effect. Therefore, they are the best way to create marketing buzz. To know how to use storytelling to create awareness, click here.

Conclusion

Client acquisition is a never-ending process, so marketers never sit idle. Hopefully, the blueprint shared in this blog will help you to build a sales pipeline. All of these tips are easy to implement, provided you are ready to invest the needed time and effort. Do let us know your views on these strategies in the comments.

Consumer buying behavior has undergone rapid changes in recent years. With so much marketing noise these days, users rarely make a purchase decision immediately after seeing an ad. They evaluate their purchase options several times before deciding.

When they are busy searching online, the various options available to them can be overwhelming. It is why Google terms this stage of a buyer's journey the "Messy Middle."

It's crucial to reconnect with your prospects, especially when they are evaluating their options. Remarketing is the only way to target such customers. Businesses generally use remarketing ads for brand awareness, but you can also use them to send the right marketing messages at the right time. Remarketing ad campaigns can boost your revenue by increasing conversions and ROAS (return on ad spend).

In this blog, we discuss in detail remarketing ads and how to use them effectively to get the most from your paid campaigns.

What is Remarketing?

Businesses are increasing the number of interactions with website visitors to boost sales. Since a user enters the sales funnel the first time they visit the website, it is your responsibility as a marketer to send them the right marketing messages to propel them further into the sales funnel. It increases their awareness of your brand, so the next time they make a purchase, they will consider your brand too.

Remarketing helps businesses achieve various objectives such as promoting awareness, increasing registrations, and driving sales. Initially, you can try both Google and Microsoft platforms for remarketing as both have distinct features. As a market leader, Google is known for its mind-blowing search volume. Meanwhile, Microsoft is known for less competition and affordable prices compared to Google.

Why Are Remarketing Ads so Important?

You can use remarketing ads on both Google and Microsoft to increase the impact of your regular PPC campaigns. Google gives you access to reach more than two million websites and apps through GDN (Google Display Network). Meanwhile, the Microsoft Audience Network allows you to reach users on reputed websites such as Forbes, Yahoo, AOL, and Amazon. You can produce engaging ads, leverage automated bidding, and extract performance reports using remarketing campaigns.

Types of PPC Remarketing Ads

Most remarketing ads target past visitors as they browse different websites on Google Display Network. Since the retargeting feature of PPC ads has a tremendous impact on your conversion rate, you can try several types of ads in this category. Some of them are:

A. Dynamic Remarketing Ads

It is highly customized and, therefore, highly effective. During dynamic remarketing, marketers try to bring users back to complete the buying cycle. They systematically show potential customers ads of specific products that they visited on their website. Highly targeted, these ads get the best results if shown at the right time.

B. Remarketing Lists for Search Ads (RLSA)

Remarketing lists target the customers that perform follow-up searches after they see a product on a website. RLSA allows you to customize your search ads campaign for your website visitors. It also allows you to customize your bids and ads when these visitors search on Google and partner sites.

C. Video Marketing Ads

YouTube also allows you to remarket to the people who have viewed your videos or visited your YouTube channel. It is also an excellent way to generate leads and increase subscribers.

D. Customer Match Lists

Customer match lists allow advertisers to create paid ads to target prospects on different channels such as Search Network, Gmail, Display Network, and YouTube. They use a visitor's contact informationāphone number, email address, or physical address.

A customer match list is highly result-oriented. With it, you can match around 50.40% of your email list to real users who you can target through your ads. It allows Google Ads and Microsoft advertising to show ads online.

How to Implement Remarketing?

Although remarketing ads are a proven way to drive results, your strategy may vary according to your client's business goals. You can use the following to narrow down your campaign's focus and achieve your client's objectives.

A. As far as access to visitor information is concerned, Google advertisers are on top, and they can target most website visitors and app users. Therefore, you can use the "Google ads optimize list" to reach your website visitors, app users, and your audience at other places.

B. You can also use MSFT (Microsoft Corporation) ad targeting options on Microsoft platforms. It will help you experiment with innovative bidding techniques to optimize conversions.

Here are a few intelligent bidding strategies you can use to drive conversions:

A. Enhanced CPC (cost-per-click): It can help you tweak manual bids so you can target interested potential customers.B. Target CPA (cost per action): In such remarketing ads, you need to optimize your bidding to get maximum conversions at the predefined cost per action.C. Target ROAS: It allows you to generate more revenue at a predefined ROAS.

Tip: You need to raise your bid if you want to reach more customers and improve ROI. Consider making a bidding strategy to stay competitive and achieve a high-quality score and improved ad rank. With a better quality score, you have a higher chance of being seen on the Google Display Network.

How to Set Up PPC Remarketing Ad Campaigns?

A. You need to target lookalike audiences or customers with similar characteristics to those on your existing remarketing list.

B. Reconnect with the website visitors who abandoned their shopping carts.

C. If you have a list of customers, use it to upsell or cross-sell your secondary or complementary products. They are more likely to buy. You can also customize your ads for them and create remarketing lists for specific products.

D. To prevent inundating customers with an overwhelming number of ads, limit the number of times your visitors can see your ads.

E. Schedule the ads when your target audience is most likely to see them. You can use Google Analytics for this purpose.

Tips for Creating Effective Remarketing Ads

A. Use custom ads and keep the content relevant to your audience. Maintain visual uniformity, and use strong calls to action (CTAs). You should also test your ad copies frequently through split testing.

B. Use responsive display ads. They adjust to fit any space neatly. It will save you time and improve the user experience across different devices.

C. If you have a remarketing list that is more likely to convert, you can increase bids on it.

Conclusion

Since remarketing ads are created to help you reconnect with users who have already shown interest in your products, you should continue experimenting and tweaking your bidding strategy to improve your ROAS. In trying to connect with your ideal customers, focus on the objectives you want to attain.

If you need expert help with remarketing ads, DashClicks should be your one-stop destination. As a white label PPC agency, we will run your campaigns as per the latest market trends to achieve the best results. To learn more about our remarketing services, click here.

SUMMARY

Let’s get straight to the point… you want to make more money, right?

Chad Kodary, CEO of DashClicks will be pulling back the curtains and showing you the top 10 fastest ways he’s managed to add additional revenue to his agencies bottom-line.

If you’re an entrepreneur that loves scaling your company, making more revenue, and growing internally as an individual at the same time… this is for you!

Schedule a call here to get more information about our DashElite private coaching program:   https://bit.ly/chadpartner

Online marketing includes several strategies such as content marketing, SEO, PPC, social media marketing, email marketing, affiliate marketing, and lead generation. However, most digital marketing agencies and startups are proficient in just one or two streams, making it difficult for them to efficiently handle all the varied activities.

It is why many reputed brands are now choosing white label agencies for their marketing requirements. There are many advantages of outsourcing to a white label agency and reselling their ready-made solutions to your clients after branding them as your own.

Some of the primary benefits include:

• It saves you time, money, and effort. It allows you to cut time and cost incurred in recruiting and maintaining experts and training new hires
• It enables you to create new revenue streams for your agency
• It allows you to focus on your core strengths and business activities by taking care of all else

However, collaborating with a white label company can be tricky if, as a business, you are resistant to change, fear losing control, and are inflexible to new ideas and ways of working. But hiring white label services can do wonders for your business, especially if you are facing the following challenges:

1. You Want to Expand Business Services Across Domain

Because of market uncertainties and unpredictable product life cycles, businesses are advised to grow fast and lean, to scale up or pivot. They need to expand if a new business opportunity arrives. However, most companies cannot capitalize on such opportunities because of many bottlenecks, such as lack of staff, infrastructure, and expertise in a niche field.

For instance, you run a digital marketing agency, and you get a bulk order to develop websites and apps. You can't take on this opportunity if you do not have the trained workforce to provide the requested services. A white label agency can help here. You can outsource web and app development to a white label website design agency proficient in it and provide other services your client requires using in-house teams. This way, you can retain the client and expand the contract's ticket size.

2. You Don't Have the Budget to Hire Additional Workforce

Most startups and small businesses have budget constraints. So, they hire only a few employees to run in-house operations. When such a company wins a series of contracts to provide specialized services, it will struggle to meet the requirements with its small in-house teams.

In such a situation, instead of wasting time, effort, and money on running aggressive recruitment campaigns, the company should hire a white label agency that specializes in the needed field. Investing in hiring bigger teams can be overkill for a startup, especially given the market's fluctuating demand.

3. You Can't Deliver the Quality Your Clients Want

Sometimes, you don't have in-house staff to provide the kind of quality service your client seeks in addition to the existing services you provide. For instance, suppose you offer social media marketing services. In that case, your client may also need you to arrange a copywriter to write their website blogs in sync with their social media branding. It can be highly time-consuming and tedious to hire an expert copywriter. But with the right Recruiting CRM, you can streamline the recruitment process, making it easier to find the perfect copywriter for your team.

Moreover, it may not be a sensible business decision to hire people for this position permanently when copywriting is not one of your primary services. Remote hiring a white label copywriting service can be the best option in this case.

4. You are Failing to Meet Your Business Goals

Startups often struggle with operations and meeting their business goals and revenue targets. In such a situation, it becomes crucial to keep the company afloat. Though they may be good at running their core business operations, most startup owners find it challenging to identify and plug loopholes. A white label agency can assess the underlying issues and bring in the much-needed fresh perspective. It will help you identify areas that need improvement and implement new strategies to put your business back on track.

5. Your Business is Not Growing

It's a major red flag when a company stops growing. During the pandemic, many companies that were either not growing or were operating at a steady pace with a limited number of clients went entirely out of business and had to pause operations.

It happens when there is a slump in demand or during economic downturns. The situation may aggravate if you don't have a sound strategy in place to face it. As your existing clients leave, your revenues plummet. Partnering with a white label marketing agency is the best way to navigate such sticky situations as it allows you to expand operations and build cash reserves. The support of financially strong clients during lean business periods keeps small businesses afloat.

Conclusion

White labeling is a highly cost-effective business practice. It is also the most feasible solution when your business is struggling with fluctuating demand and market uncertainties. It allows you to stay agile and expand business operations without compromising on client satisfaction and service quality. However, you should do thorough research before hiring a white label agency. It should be competent, experienced, accountable, and have a successful track record of delivering quantifiable results.

With more than 3.8 billion people using social networks globally, social media marketing (SMM) has become one of the most powerful, versatile, actionable, and cost-effective strategies to grow and promote your business. It helps you reach your target audience, create a loyal fanbase, build your brand and boost sales and revenue.

Social media marketing may seem overwhelming, but it is a phenomenal opportunity. 97% of marketers use social media, and 78% of salespeople outsell their peers by leveraging it for their business. However, it's crucial to use social media effectively to achieve business goals. According to Social Media Examiner, out of the 97% of marketers who use SMM, about 85% don't know how to use it for best results.

In this blog, we discuss the 15 most significant advantages of using SMM and share how you can leverage these for optimal business growth.

1. Increases Brand Awareness

Consumers buy brands they recognize. Therefore, boosting brand recognition and awareness is every company's fundamental goal. Brand recognition is measured by people's ability to identify a product by looking at its logo design, tagline, or advertisement. Sometimes, consumers may also recognize a brand via an audio cue, such as iPhone or Nokia's signature ringtones. Using social media is the best way to build a brand in the digital age. It gets your brand in front of a massive audience effortlessly and cost-effectively. They can always see and know about your product even if they don't intend to buy it.

Tip: The branding exercise on social media starts with creating your profile, logo, and cover photos. You need to make sure that the visual elements of your brand are well represented.

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You should know how to place your logo strategically to accentuate your branding. If you look at Pepsi's on Twitter, you'll see it's clutter-free and straightforward. Their logo is visible on the profile picture, and the cover photo has a Pepsi can and their brand color palette. The cover photo connects the logo to the idea of a fresh cold drink for people who love sports.

2. Creates Buzz Around Your Products

Generating conversations and marketing buzz about their brand is every business's ultimate goal. Therefore, if you want people to invest in your products or services, try to encourage discussion around your brand. Social media is the most effective channel to help you create the buzz with minimum or no investment.

Southwest Airlines' marketing strategy relies heavily on social conversations. They use them to reinforce their customer relationships; they accomplish it by being appreciative and attentive towards their customers. When you can stimulate genuine conversations on social media, you receive a great deal of feedback about your products.

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Tip: Use social media to engage with your audience, especially when they comment on your posts. Make them feel that there is a human face behind your brand that they can interact with. It also makes them feel valued.

Share content that can trigger a conversation. Give shout-outs to your partner companies and other companies in your network. Open-ended questions are also a great way to initiate meaningful conversations.

3. Provides Ready Audience

Monitoring social conversations is extremely important to keep yourself abreast of current market trends and know your audience's wants. The act of monitoring such conversations is called social listening. These conversations primarily highlight consumers' pain points and issues they are struggling with. Smart businesses tweak their marketing strategy based on these insights.

Social listening also helps you know the tone and language your audience uses so you can replicate it in your marketing messages.

Tip: Use social listening to know what people are talking about in your industry or niche and build your marketing strategy around it. You can use a social media tool to check the product or brand mentions.

4. Helps You Tell Your Brand's Story

Telling compelling stories can be a game-changer for your brand's image. When you share your brand mission and stories on social media, you can achieve several goals in one go. Compelling brand stories appeal to emotions and communicate enduring values. Craft your brand story to reflect varied elements such as your social media strategy, website copy, and ads. The following tips can help:

• Highlight the advantages: Explain how your product or service can improve your customer’s life. It does not have to be a massive change; even a slight improvement that provides them some relief or adds value to their life will do.
• Infuse emotions: We respond to emotions more strongly than to logic. Therefore, appeal to emotions with your product.
• Connect with your audience: Engage with the people you’re selling your products to.
• Tell the truth: Your audience should believe that your brand story is true, earnest, and worth investing in.

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Tip: Share stories of your customers; make them your brand's mouthpiece. Ask them to share their reviews. Most of them will be happy to get featured. You can select the positive reviews and share them.

5. Allows You to Gather Data From Audience Research

Social media platforms have built-in analytical tools to gather data about audience behavior. It sounds similar to social listening, but it is different. You should focus on a specific product and the keywords your customers are using to search for it. The insights will help you tweak your marketing strategy and improve your campaigns.

Tip: You can get insights about your posts and ads using metrics such as "reach" and "engagement" on all major social media channels.

6. Allows You to Provide Instant Customer Service

Customer service is the key to a thriving business. Investment in customer service pays off as customer loyalty and increased customer satisfaction. More consumers are using social media to enquire about products and seek instant support.

Instant customer support is already prevalent on Twitter, especially among service sectors such as airlines. People ask time-sensitive questions on Twitter and get instant responses from the companies.

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Tip: If you use separate teams to handle social media and customer service, ensure that the communication between them is quick, consistent, smooth, and transparent.

7. Helps Build Customer Loyalty

Brand loyalty is every company's premium asset. Social media allows businesses to build customer loyalty for free. In a world where every business is fighting for attention, people interact with the brands they love. Unsurprisingly, more than half of the customers who follow your brand are likely to be loyal to your brand.

Usually, this is how it works. A social media user follows you. Then they start choosing you over your competition. Finally, they begin to advocate your brand online and become your loyal customer, increasing your website traffic.

Tip: Make every effort to keep your loyal customers engaged and happy. It will reward you many times over in ways you can't imagine.

Reward your loyal customers occasionally by announcing special promotional schemes and discounts. However, be mindful of not violating Facebook's promotional content guidelines. You can collaborate with startups and other businesses that might be interested in giving out merchandise (t-shirts, hats, sunglasses, corporate and fashion accessories, office stationery) to promote their brands. You can also give away your products for free on special occasions, festivals, and events.

8. Sends Referral Traffic To Your Website

After search engines, social networks send the most amount of direct referral traffic to your website. Therefore, you should decide the content and frequency of your posts for optimal results. Use a content calendar and follow a fixed schedule for posting. You can use social media tools such as Hootsuite to find the most effective time to post.

Tip: Use URL shorteners like bitly to shorten your links when posting on social media channels. They save space and look aesthetically pleasing.

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9. Helps You Earn Inbound Links and Improve SEO

Social media has a significant impact on SEO. Google considers social shares, likes, and mentions as a major ranking factor.

Furthermore, a diverse audience views your content on social networks. They can be bloggers, writers, content publishers, or major brands. They can gather ideas from your post, write a new article and link back to you. This way, you earn free inbound links that can improve your rankings against your competition. Both Google and Bing display tweets in their search results. That's why the topics that trend on Twitter also rank on top in Google search.

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Tip: Use social media post scheduling tools such as Hootsuite or CoSchedule to publish content at the most effective time when your audience is most likely to see it. It will help you earn more backlinks.

10. Social Media is Mostly Free and Cost-Effective

Most social media is available to use free of cost. However, you might need to pay for SMM and promotion. For most businesses, organic promotion is enough.

But for paid advertising, decide on a budget before you start your campaign. Social platforms use AI to take care of your ads' performance and provide you with custom-built, targetable audiences. As a result, you get to target the right audiences and start getting better results with minimum investment.

Tip: People use social media for leisure, and they don't like to see promotional content in their feeds. Advertising on social media is not a bad idea, but you should do it professionally by paying for it to look like an ad. Even if promotional, your posts should engage, inform, and entertain.

11. Establishes Your Brand As An Authority

A significant SMM objective is to help you establish your brand as a topical authority. If you post consistently on social media and receive high engagement, search engines start to perceive you as an authority in your domain or on a specific topic. Soon you may acquire the "go-to" authority status for a given topic and start receiving more traffic on your landing pages. Therefore, when you create content, use sources with a high domain authority score.

Tip: You can use Moz's domain authority score to find the most authoritative resources for your content by downloading Moz's free toolbar. A domain authority score of more than 60 is considered good.

12. Allows You to Retarget Your Audience

SMM is incomplete without retargeting, a handy feature of paid advertising on social media. Given that only 2% of customers purchase something during their first visit to your website, you should have a solid plan to target the remaining 98% using a sales funnel. The most popular method to target this audience is to run retargeting ads.

When a visitor comes to your site, the website places cookies on its browser. When they leave without buying and revisit the social media site, the retargeting service starts displaying the ad in their feed. It acts as a gentle reminder and is usually successful in driving conversion.

13. Gives Visibility To Your Cause

Social media allows you to share your stories with the potential for them to go viral. You can use stories to promote your cause, run a campaign, or support your branding efforts. A story that targets emotions and is inspired by other viral stories has a high chance of going viral. You might have seen various viral stories. They use a good plot and emotions ā€” struggle, conflict, heartbreak, or heroic courage ā€” to achieve something big. Such videos have an underlying message that leaves a lasting impression.

Tip: An SMM campaign's objective should be to reach the right people, even if they are few. You should try to make a lasting impression, but don't do something desperate or forced to make your post go viral. Good content goes viral if created with enthusiasm, is well-planned, uses effective storytelling, and is promoted heavily.

14. Drives Conversions

Apart from sending traffic to your website, social media also helps in driving conversions. You can take the following steps to boost conversions through social posts and ads:

1. Add strong calls to action (CTAs)
2. Create engaging landing pages for your ads to prevent customers from bouncing off
3. Announce contests and giveaways frequently
4. Use social ads but don’t post promotional content in organic space

15. Promotes Your Content

Social media is currently the biggest platform to market content. Each month approximately 409 million people view more than 20 billion pages of content globally. You can use both free and paid tactics to promote your content on various social platforms. You can also use content repurposing to increase its impact.

You must take into consideration the following when promoting a post:

1. Its headline
2. It should have a catchy image
3. The time of posting

Use your creativity when writing a message for your posts. The content should be original and appealing. Use storytelling to prevent promotional content from looking like an ad.

Tip: Use this Lightroom Instagram Presets collection to spruce up your images for Instagram and quickly achieve the desired effect.

Conclusion

Much like with other digital marketing strategies, success through SMM largely depends on learning, experimenting, and updating your strategy from time to time. Its benefits and rewards almost always outweigh the time, cost, and effort it demands. Within a few weeks of implementing effective SMM, you will likely see an increase in traffic, conversion rate, brand loyalty, and improved SEO. Furthermore, since it is highly cost-effective, you have nothing to lose. Your competitors are already there on different social platforms leveraging SMM's benefits. You should use it too and make it your own.