Welcome to the 5th episode of our Whiteboard Wednesday. Thanks for the overwhelming response. I'm hopeful that these sessions will soon become the go-to resource for everything related to digital marketing and SEO agency business.
We aim to provide you deep insights into the processes, strategies, and business tips and tricks to succeed as an agency. Learn how to save time and money, generate more business leads, and keep your customers happy so they stick with you for a long time.
In this episode of Whiteboard Wednesday, Chad Kodary, the CEO of DashClicks, discusses the most prominent challenge every marketer faces; how to get your website ranked higher in Google search results.
Your survival as an agency or an online business depends mainly on the following factors:
- The Traffic you attract
- The Leads you generate
- The Quality Of Your Services
- The Quality Of Your Customer Support
- Your ability to help your clients increase conversion
- Your website’s keyword optimization
- How well your website answers customers’ queries
But at the core of all these is your website's Google ranking. If you rank higher on Google SERPs, you can thrive and achieve most of your business objectives.
Here are some of the ideas and tactics to rank your website on top that we at DashClicks use to promote our own site!
Create a Website and Optimize It
The first step is to create a website.
However, a single-page website developed using ClickFunnels landing pages builder will not work. It's tough, if not impossible, to rank high with a one or two-page website.
To rank high in search results, create a website with multiple pages. It should also have a focus keyword for each page.
Pro Tip: Create a multiple-page website with a focus keyword for each page. It will help you rank your website faster.
Let's discuss the architecture of a website. When we hit the URL of a website, we reach the home page of a website. We then see that it has many other pages such as the About Us page, Services page, Blog page, and a Contact Us page. Pages like service pages sit above many other pages and are dedicated to the business's specific services.
It's observed that most of the web pages are dedicated to services.
Let's map them out.
Source: Ep. 5 ā 08:30
If you go deeper into the architecture, you can further branch out the services page into several subcategories such as SEO, Social, Google Ads, Facebook Ads, Content, & Website Development, etc.
Create a separate page for each service. Each page should have a focus keyword to help it rank.
If you have a local business serving the local market, then you need to start with and focus on local keywords. Stay away from national keywords in that case. Local keywords will help you generate local traffic, whereas to rank with national keywords, you need to have a complete website with a high brand authority. For Example, if your agency is based in Fort Lauderdale, you need to focus on keywords like “SEO services in Fort Lauderdale” and its variations.
Some of its variations can be as follows:
- Google Ads company in Fort Lauderdale
- Content marketing agency in Fort Lauderdale
- Fort Lauderdale content marketing agency
- Fort Lauderdale website designer
- Fort Lauderdale website company
With a single-page website, you can't achieve ranking for these keyword variations.
Pages such as the services page will include the list of all the services, but if you want to visit a page dedicated to a specific service such as SEO, you need to click the SEO service page link on the services page.
Use Your Blog to Achieve High Ranking
However, the blog section is a different story altogether. There can be numerous blog posts in this section, and each post will appear on a separate page with a unique URL extension. So, whenever a new blog post is published, it goes to the next page in this section.
At DashClicks, we have published about 200 blog posts in the past 12 months. It's a potent exercise from an SEO point of view as each of these pages is floating on the web, and search engines are noticing it. And the number of such articles is increasing every week.
These pages are keyword optimized and follow search engine guidelines related to content. The content on the website is created to address users' queries. In our case, agencies and SEO professionals are our audience.
We develop SaaS-based tools and platforms for the agencies. So, we create lots of content to help agencies in project management and scale their business.
The title of the blog posts and the focus keywords help increase the overall ranking and visibility of the website. We will also convert this Whiteboard Wednesday video that we are shooting into a blog post. We'll embed the video at the top of the blog post.
What should be the ideal frequency of publishing the blog posts?
We at DashClicks recommend publishing at least one blog post every week.
Pro Tip: Focus on the quality and not the quantity of the blog posts you publish.
Focus On Engagement and Quality
A blog post that people love, engage with, and share with their family, friends, and coworkers is remarkably better than a substandard post. A low-quality post can affect your rankings negatively.
When your audience likes your blog post, they share it with their contacts and online communities they are a part of and make it go viral. It increases both the traffic on your site and its domain authority.
Attract More Traffic to Improve Your CTA Performance
You automatically increase your CTA performance by attracting more traffic, such as signups, phone calls, and form submissions.
If you plan to start an agency business and don't have a professional website, you can purchase an agency website from our dashboard.
Use DashClicks Platform to Minimize Time and Effort
To get a content-ready agency website developed for conversion, go to DashClicks.com and create your free account. You don't need a credit card to sign up and create an account.
We highly recommend a professional-grade agency website. It would cost you only $97. Here are some other features of the agency website you can get from DashClicks.
- The content is already written for you by our fulfillment teams.
- All the web pages are already built
- The website has an average of 20-25 web pages
It saves you tons of time as you don't have to worry about developing its structure.
The next step is to attract traffic to your website and optimize it.
How to Optimize Your Website?
As emphasized above, each page should have a focus keyword. You should also include some of its variations.
Pro Tip: To find your focus keyword for a page and figure out the search volume, you can use a tool such as Google Keyword Planner. Target the keywords with a search volume of more than 50 per month.
So, next, make a list of all such keywords and their variations. If used judiciously throughout the website, such keywords can divert volumes of traffic to your website.
The keywords should be evenly spread out on the web page, and there shouldn't be any spamming.
The agency website we make for you using the InstaSites tool is already structured. You can go to the DashClicks dashboard, plug in your location, and enter your business details. Now, go to the Sites app at the bottom, and you'll find about ten pre-built websites for you. You can choose one of these sites as they all come with similar web pages and structures.
Source: Ep. 5 ā 17:29
This website is optimized with local keywords, which means you don't need to do local SEO on it. As soon as you enter your location, the InstaSites software picks it up and optimizes your website with the most popular local keywords. As a result, you start ranking on those local terms quickly, and your site becomes more visible in local searches. It's known as on-page SEO.
Similarly, directory listing is a crucial part of local SEO. DashClicks offers this premium service by listing your website in over 70+ online business directories, giving your website a powerful local SEO boost.
Sometimes, the ranking of a website gets stuck at position 7th or 8th on the first search result page. It's considered good otherwise, but a survey reveals that about 80% of people click on the first result on Google. People are significantly less likely to click if a website doesn't rank among the top three slots.
So, you need to be in one of the top three slots to get noticed, and to achieve these top positions, you need to run backlink campaigns. Creating good backlinks always helps, and you should do it aggressively. It includes getting listed in all the prominent directories with your website links.
It would help if you have high-authority links to your website. These will make your website rank on top. Another tactic is to write as many blogs as you can. As you publish more blogs, you increase your page authority on those pages. Page Authority is a Moz metric that indicates the ability of a particular web page to rank on search engine result pages (SERPs). Increased PA increases your site's domain authority over time.
So, to boost the SEO of your website, you need to pay attention to the following factors:
- On-Page SEO
- Off-page SEO
On-Page SEO includes writing Meta tags, Meta titles, and Meta Descriptions. It's a way to tell Google what the page and the website are all about. These text snippets describe your web page's content and help your website rank according to specific categories on search engines.
Your meta tag can be a snippet like "SEO company in Fort Lauderdale," and your description may include keywords such as "looking for an SEO company in Fort Lauderdale, etc."
This description tells Google that your SEO company specializes in localized SEO services in the Fort Lauderdale area.
Pro Tip: Your text snippets should be catchy and clever. The Example given above is just for reference. However, you can be even more creative about writing meta titles, tags and descriptions.
Pro Tip: Don't expect quick results even with these tactics. It requires perseverance, and you need to spend a couple of hours each week on such activities to actually see some results.
You can speed things up with our agency website tool available inside your DashClicks dashboard. It might take weeks to develop a website, look for freelancers, and get it built according to your needs.
However, with the DashClicks Agency Website tool, you can do it within seconds using just a single button. You can activate one of the ten pre-built templates instantly. Everything else is already set up, including content, structure, and graphics.
How Much Would an Instant Website Cost?
You need to pay a one-time fee followed by $97 every month. It includes hosting access to the DashClicks dashboard, the SSL certificate, and other valuable features.
If you already have an SEO-optimized website and don't want to avail our agency website feature, you can buy an SEO subscription for your agency.
You can get our white-label fulfillment services at a wholesale rate. These services include packages for maintaining the blog section of a company. Different packages are available based on the frequency of the blogs published every month.
Our white label SEO packages include off-page SEO, on-page SEO, keyword research, and backlink services. Our SEO packages start from a reasonable fee of $197 a month.
By paying this small amount, you can do away with all the hassles and tasks you need to perform for your SEO projects, including publishing blog posts. This way, it helps you scale your business while taking away the everyday grind.
I hope you liked and enjoyed this session. We will see you soon in the next session of Whiteboard Wednesday.
Please let us know in the comments if you have any questions for my team or me.