We are moving towards a more data-driven world. Nowadays, data is at the core of everything, and it’s not only limited to engineering and technology.

Businesses can’t survive without access to marketing and consumer data. In a data-driven organization, you need to infuse insights into applications.

If you can integrate a stunning and user-friendly dashboard into your app and brand it as your own, your app may become highly popular without investing much time in development.

As an agency, you’ll be at a significant advantage if you can harness the power of world-class analytics reports.

Here are some ‌benefits of white-labeling and infusing dashboards into your products:

• Adds value to your app
• Provides actionable insights
• Improves user experience
• Elevates brand recognition and loyalty
• Allows you to take advantage of third-party developer expertise
• Allows you to take advantage of the best-in-class available tools
• Makes customization easier

Organizations love white-labeling also because their reports and dashboards have a magical effect on users’ psyche. White-label platforms have incredible reporting power combined with brilliant presentations. Furthermore, it allows you to offer digital services under your branding.

What Are White Labeled Reports?

When you use a white-label digital service, the service provider’s analytics platform integrates with your data source. It extracts data from your database to produce stunning reports and dashboard data projections.

The right white-label platform gives you complete control over your dashboard’s widgets and data visualizations. You can display visual elements the way you want and highlight the most valuable insights through a user-friendly UI editor.

The most exciting thing about white-labeling is that it allows your cross-functional teams to use your logo, brand colors, and styles to make your reports and dashboards look like your teams develop them.

White-label platforms like DashClicks have numerous features that appeal to enterprise users, including tech and non-tech, customer support, and sales, allowing organizations to manage their campaigns with complete control over the outcome.

White Label Reports: Under the Hood

Your pages will ultimately reflect your organization's branding when you implement your dashboard via a white-label platform such as DashClicks. So, your dashboard will perfectly complement your brand as it will carry its look and feel.

With such a high degree of customization, your app will look like a replica of your website. So, even a report will look like you have pulled it using a tool your company has developed.

DashClicks reporting tool – InstaReports offer a strong white-labeling experience to agencies.

• It offers a seamless user interface that allows you to edit your reports faster.
• It will enable you to use many report formats such as PDF, HTML, etc.
• Fully rebranded dashboard.
• Easy configuration of branding, including colors, logos, and fonts.

Exploring White Label Dashboard

Google generates loads of data primarily related to website analytics. White-label dashboards are UIs designed to enable users to view and analyze this data in a beautiful and precisely arranged and organized format. You can use white-labeled reports to distribute this data.

You can easily pull this data with the dashboard as it contains all the controls. The dashboard allows you to change the settings and preferences to get the insights per your needs.

DashClicks' dashboard comes with powerful analytics and reporting apps, so the platform is the ideal option if you wish to offer meaningful analytical data to your clients.

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 18:50

You can customize the look and feel of your reports and make them visually appealing.

Here is what the analytics look like in the dashboard. It also provides analytics about SEO, Google Ads, and Facebook ads. See the screenshot below -

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 23:29

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 23:37

Built-in Apps for Every Business Solution

As an agency, when you sign up for the DashClicks' white-label platform, you can resell the entire DashClicks digital marketing agency platform, completely white-labeled under your brand.

Here are a few apps from DashClicks' that will give you an unfair advantage over others -

1. Analytics

The analytics app from DashClicks is a real-time marketing reporting software at your fingertips that allows you to monitor and report your marketing campaigns in one place.

2. Contacts

Contacts is a sales CRM that helps you competently manage your contacts with the power of the DashClicks' contact management CRM software. It makes contact management a cakewalk. The sales CRM helps you manage every prospective customer in the light of their customer journey.

3. Deals

Deals is a sales pipeline management software that helps you bring automation to life when managing leads and deals. Sales is the most complex and challenging yet vital part of any business, and the very survival of your business depends on sales. With the deals app, you can easily track your prospects' journey and nurture them in the funnel.

4. Projects

DashClicks' white label project management software provides the easiest and most powerful way to manage your projects, teams, customers, and more. No doubt it's termed as the best project management software for agencies. You should also leverage the power of this app to manage your projects swiftly and efficiently.

Similarly, many other software tools from DashClicks can infuse power into your agency business, such as InstaSites, Sites, Templates, InboundĀ (a lead management software,) and Forms apps.

White Label Reports

Have a look at the following report generated by DashClicks' white label reporting dashboard. It overviews the website build, deals added, and new contacts.

It also provides you with data about page views and visitors.

These reports are easy to understand and grasp, so everybody in the organization can use them. Previously, the reports contained so much jargon and complex data in the digital marketing industry that only marketers could understand them.

It makes them quite user-friendly and extremely helpful in decision-making.

Final Words

White label fully branded dashboards are crucial for agency branding as they enable you to personalize so that you can offer digital marketing as a holistic service.

Indeed, it adds more value to your brand. It also allows you to coordinate with the SEO team, often in real-time, through a dashboard that frequently updates itself. Similarly, white-label dashboards also enable your clients to track campaign performance in real-time.

Would you like to learn more about white label dashboards and reports? Click here for a quick demo.

The process of getting other websites to link to pages on your website is called “link building.”

In simpler terms, it is a practice where you promote your website to other website owners because you wish to secure a link (hyperlink) on their website to your page.

No, you may think why invest your resources and time in link building?

The answer is simple the higher the number of links you have from authoritative and relevant websites, the better your site will perform in the search for relevant queries. As per the latest statistics, the 1st ranking website on Google’s SERPs typically has 3.8x more backlinks as compared to positions 2-10.

Note: In case you don’t know the term backlinks, let us define it for you. The links from a page on one site to another are called backlinks. If a site links to your website, this means you have a backlink from them.

If you want to boost your website traffic from search, you should consistently secure good links from relevant sites. In other words, you need link building. However, there are some prerequisites for link building. These are brilliant communication, strong social skills, creativity, and persistence.

Why Your Business Should Include Link Acquisition in Your Marketing?

Read on to know the reasons why link acquisition is crucial for your business:

• Links are a strong ranking factor in the search algorithm of Google as well as other search engines.
• Links are helpful in audience development.
• A link is like a vote of confidence from one site to another.

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How to Build Links?

Let’s take a detailed look at the categories in which most of the link building strategies and tactics fall.

1. Adding Links

If you visit a website that isn’t yours and manually place your link there, that is known as adding a link. Some tactics that fit into this type of category are:

• Social Profile Creation
• Business Directory Submissions
• Blog Commenting
• Creating Job Search Listings
• Posting to Q&A sites, Communities, and Forums

Building links through these tactics is an extremely easy thing to do. And because of this, those links have a very low value in Google’s eyes (can even be flagged as SPAM in some cases). Moreover, such kinds of links merely provide you a competitive advantage. If you can visit a site and manually place your link there, your competitors can easily do the same.

But, we advise you not to ignore these tactics completely. These can be advantageous for your online business for reasons other than link acquisition.

2. Asking for Links

This is when you get in touch with the owner of the site you want a link from and provide them with a compelling reason to link to you. Giving a “compelling reason” is vital in this case. This is because the people you are contacting don’t care about you or your website. They wish to know what’s in it for them. Don’t worry, we have got you covered here as well. Let’s discuss some of the link building strategies and tactics that come in this category, along with the “compelling reason” you can give to the website owners:

• Guest Blogging: Write useful content for their site.
• Testimonials and Case Studies: Provide positive feedback about their service or product.
• Ego Bait: Mention their work in your content in a positive light.
• Link Inserts: Show them a resource with more information on a thing they have mentioned briefly.
• Skyscraper Technique: Show them a better resource as compared to the one they are linking to.

Right now, these strategies may seem a little exciting to you. However, after you send your first email request, you come face to face with a bitter reality your “compelling reason” looks not so compelling to them. For instance, they may find your guest post not good enough or your resource not unique enough.

So you may note a fact here. For these tactics to be effective, you should create an excellent page that individuals would themselves want to link to. Or, have a lot of credibility and authority in your space.

As it is hard to convince random individuals to link to you, a lot of SEO tactics aim to sweeten the deal by:

• Offering to share their content on Facebook and Twitter
• Offering a link in exchange
• Offering free access to a premium product

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However, offering these “extra advantages” gets you into the grey area of what is known as a “link scheme” as per Google’s guidelines. In other words, when you use these ways, you end up breaking Google’s guidelines.

Note: After going through this section, you may think we are dissuading you from using the strategies and tactics that fall into this category. That’s not what we are doing. We simply wish to set the right expectation here. We want to tell you that you must not give up after sending your 10th outreach email with no response in return. It takes extreme effort to get links with the help of these tactics without breaking the guidelines set by Google.

3. Earning Links

You earn links if other individuals link to your website’s pages without “you” asking them to do so. This only happens if you have something outstanding that makes other site owners want to mention it on their sites.

Tip: Website owners can only link to things they know exist out there. Hence, you need to promote your page for them to see it.

A few tactics and strategies that fall in this category are creating linkable assets such as infographics, surveys, maps, and data studies. (A linkable asset is a content piece crafted to attract links typically from other sites in your niche.)

All in all, we recommend that you invest your money and time into creating valuable and outstanding pages. It will result in good word of mouth and high-quality backlinks in a natural way.

Tip:  Even if you are starting out and have a tight budget, you can still create noteworthy content and earn links organically. At this time, you will have put in much more effort than your competitors.

What Makes a Good Link?

No one is aware of how Google measures each link’s value. But a few general concepts of evaluating links do exist. Let’s discuss two of these important concepts in detail.

1. Relevance

Let’s suppose you own a blog that is about coffee. You post a review of a coffee grinder you think is the best in the market. At a later stage, two friends of yours express a desire to link to it. One from their “15 Tips to Save Money” article and another from their “12 Top Coffee Recipes” article. Both the pages have equal authority.

Now, which one of the two pages do you think will cast a stronger vote in Google’s eyes? The answer is simple the page that is more relevant i.e. “12 Top Coffee Recipes.”

2. Anchor Text

Anchor text is defined as the clickable text in a hyperlink. In a lot of cases, it describes the linked page. Google notices the words in anchor text to better understand the keywords the referenced page deserves to rank for.

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Best Link Building Practices

Although we have already discussed some link building strategies and tactics, let’s discuss two of the most effective ones.

1. Creating Linkable Assets

As mentioned before, a linkable asset is a content piece created to attract links generally from other sites in your niche. Examples of linkable assets include case studies, infographics, list posts, etc.

We recommend that you visit your competitors’ websites to check the dominant type of linkable assets in your industry. After you find out the linkable assets that attract links in your industry, we recommend you start creating them.

Tip: As per the latest statistics, infographics are famous for attracting links. Ideal for condensing complex information, 53% of SEO specialists produce them for the purpose of earning backlinks.

2. Checking Competitors’ Links

Pursuing your competitors’ links is another link building strategy you can follow. If you get to study the links of the top-ranking page for your search query, you can figure out which tactics to use to get similar links and outrank that page.

So, how do you check your competitors’ links? We recommend that you use an SEO tool called Ahrefs. All you need to do is enter the keyword you wish to rank for in the Keywords Explorer and check out “SERP Overview.” It tells you the number of backlinks and linking websites the top-ranking pages have.

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When you click on the numbers, you get to view a report listing each one of the links.

Now, with this information, we recommend you do the following:

• Check how the links were acquired and use those tactics to exceed the number of links of your competitors.
• Try to get links from those pages that have linked to your competitors.

If you want to dive deeper into link building, these resources can help:

• Technical SEO Implementations to Increase the Impact of Your Link Building Campaign
• 9 Easy Local Link Building Tactics

Conclusion

Now that you know the basics of link building, its importance, and different link building tactics, it is time to get cracking!

If you have never built links before, you can start as soon as possible to be able to land your first link. If you have been link building for some time now, we hope you try out a tactic or two from our list to see the differences.

As we have already told you, link building is not that easy and the tactics continue to evolve. But we do hope that you get to know some approaches from this article and become an even better link builder.

Always remember, link building is both an art and a science analytical skills and technical knowledge is necessary, but our creativity is definitely the defining element.

Happy link building to you!

Pandemic has changed a lot of things, including customers' online behavior. People are spending more time online these days. According to an Adroll survey, consumers spend an average of 13+ hours online daily, which is incredibly high compared to the previous decade.

People prefer to shop online rather than visiting stores or in-person shopping. On Instagram, 90%+ users follow at least one business account, making it a hub of several newly launched companies, startups, and solopreneurs.

Marketers are investing a huge amount of money to deal with this significant shift. Still, many are unable to get satisfactory results. Even after spending money, you need innovation and leadership to deal with the shifting behavior of customers. Riding on the latest digital marketing trends will give you an added advantage over the competition.

8 Digital Marketing Trends in 2022 That Agencies Should Ride On

Here are the eight digital marketing trends you need to understand and leverage for the growth of your agency business.

1. Shifting Online Buying Behavior & Global Uncertainty

There is a marked shift in people's buying behavior as more and more people buy stuff online. Still, uncertainty characterizes every aspect of a business. However, uncertainty has also opened the gateways to many new opportunities.

So, our marketing strategies should have a system to reduce uncertainty.

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According to a Gartner report, unpredictable events such as COVID-19 or the Russian invasion of Ukraine have an unforeseen and rapid impact on businesses globally and require massive shifts in strategic planning.

Marketers should be quick to respond to such events and exhibit agility. Say 'no' to time-intensive approaches. However, a proscriptive approach will help.

A change in a situation also warrants a change in the strategic plan. Traditional plans have static short-term planning models running over one to three years, but agile strategies involve continuous evaluation, improvement, and planning while responding to change.

Since the world is constantly changing, digital marketers should be prepared and plan for uncertainty. The planet is still struggling with COVID-19, the Ukraine-Russia war, the food crisis, inflation, and rapid changes in technology.

Here is a six-step formula to manage uncertainty in the digital marketing industry –

• Update your marketing planning on an annual and quarterly basis.
• Conduct the right team meetings, track success metrics, and monitor progress.
• Do impact assessments, conduct training programs, and stakeholder analysis
• Establish robust communication among cross-functional teams and with the audiences
• Lead the change management, write a stump speech and deliver it at every meeting
• Drive strategic transformation initiatives and be ready to get your hands dirty if needed to get the job done.

2. The Dawn of the Metaverse

Mark Zuckerberg's Metaverse is among the major digital marketing trends to watch out for in 2022 and beyond. It's about an immersive experience, virtual reality (VR), blockchain technology, and VR advertising.

The Metaverse will connect both online and physical worlds through a network of 3D virtual worlds powered by virtual reality. You won't need any VR gears to put on, as you can access the virtual world using your favorite device such as a mobile or laptop.

Let's look at one such 3D events platform, "Nowhere," where you can view events, virtually participate in those live events, and meet others online over the net.

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The Horizons Workrooms Beta is a virtual meeting space where coworkers can join a meeting.

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Users can create their digital profiles or avatars and join a live meeting in the virtual world. So, people can perform a wide array of activities in the Metaverse. They can communicate, interact, buy, and trade.

For a better understanding, here's a concert by Ariana Grande. Fortnite created these concerts for its users that are part of a game.

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Marketing evolves along with the up-gradation in technology. If we look at the marketing mediums on a timeline, they evolved with contemporary technologies such as printed press, radio, and television, and now the Internet has taken over everything. The next phase is the Metaverse, which will revolutionize marketing.

It's going to happen very soon!

Must Read: Why Your Business Needs to Prepare for the Metaverse

Facebook changed its name to Meta, a strong indicator of where things were heading.

Some luxury fashion brands such as Nike and Gucci have already started working with NFT developers to step into Metaverse. There has been a 400% increase in Metaverse-related jobs this year.

Here are a few Metaverse trends every marketer should follow -

A. Immersive Marketing

The immersive experience is an exotic feature of Metaverse that brings endless possibilities for marketers. Conversion depends on your customer interaction, and Metaverse's engaging, immersive experience can be a boon for you.

On Internet browsers, customers can only see the products, whereas, in the Metaverse, they can also "try on" the clothes. It's going to be a highly engaging customer experience (CX).

Related: Unlocking the True Potential of the Metaverse

B. Impact on Growth Marketing

The Metaverse will also boost growth marketing. It will bring plenty of valuable data you can use in growth marketing. All it needs is the standard "internet cookie," and it will collect data about every move the visitors make. This way, marketers will have loads of data about consumer behavior. So, even businesses that don't have a heavy Metaverse presence can access Metaverse data to improve their marketing strategies.

C. Virtual Worlds

The tech giants such as Google, Facebook, and Instagram offer numerous marketing tools to target their audiences. However, you might be restricted by the tools' limitations. Metaverse provides a whole new virtual world where you can invite customers to join.

D. New Opportunities

The Metaverse empowers marketers to leverage the technology, so you can employ strategies such as advertising through immersive games or hosting global online events.

3. Rise of TikTok-Like Short Videos

TikTok started this trend that swept the entire world. With decreasing attention span of the users, short videos are gaining momentum globally. Short videos are entertaining, informative, and refreshing, and above all, they are quite prevalent, so people go on binge-watching them.

TikTok made them so popular that everyone from YouTube to Instagram started imitating TikTok like short videos. YouTube Shorts and Instagram Reels are also highly popular among users.

Related: Short Video Success: TikTok vs. Instagram Reels

With an average attention span of just eight seconds for Gen Z, short videos are a long-term trend.

How to Succeed at TikTok Marketing?

TikTok is one of the most effective ways to reach your audience. It's a social media platform thriving on short videos that are fun and easy to consume.

Here are some tips to succeed at TikTok marketing –

• Create attention-grabbing, engaging, entertaining, and high-quality videos
• Use relevant keywords and hashtags and optimize your videos for the TikTok algorithm.
• Promote your TikTok account incessantly
• Use graphics and visuals to attract the masses
• Learn the art of keeping your videos short and sweet and keep them under 60 seconds.
• Use creativity to cut the noise
• Use pleasant music. You can add popular music using TikTok’s built-in Lip Sync feature.
• Collaborate with other content creators with similar target audiences and users
• Run a contest
• Leverage TikTok ads in the awareness stage
• Leverage influencers
• Follow trends
• Don’t forget to add a CTA
• Use analytics to increase engagement
• Be consistent and post videos regularly

4. The Unstoppable Rise of Podcasting

During the lockdowns, people were craving human connection inside their apartments. According to Forbes magazine, listeners consumed around 15 billion hours of podcasts in 2021, roughly 125% of its 2020 volume.

In this Tweet, King Digi mentions starting a podcast as his third marketing goal. Most marketers are switching to podcasts to reach out to their audiences and make a more profound impact.

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Podcasts are one of the most effective marketing tactics with the highest conversion rates, even higher than videos and webinars. 20% of people decided to buy a product or service after listening to its recommendation on a podcast. Podcasts have a tremendous impact, and they can amplify word-of-mouth recommendations to a great extent.

Podcasts are more effective than outbound marketing tactics such as email marketing, cold calling, or text advertising. Outbound tactics are losing effectiveness and are termed annoying by most customers.

In podcasts, specialists discuss real-life problems and evaluate analytical data. Furthermore, you can search for your favorite topic and listen to your favorite podcast at will, unlike radio broadcasts where unrelated issues are combined.

Related: How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Tips to Create Professional Podcasts:

Here are three tips for creating professional podcasts:

• Identify your target audience.
• Hire scriptwriters, collaborate with experienced speakers, and buy professional equipment.
• Your text script should attract your target audience. It should effectively promote your products or services while adding value to the content.
• Avoid intrusive advertising in podcasts.
• Promote your podcast.

Podcasts are considered the best place to stay abreast with the latest trends. The following Tweet recommends a few podcasts to keep in touch with the latest marketing and advertising trends in 2022 in digital marketing.

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Here is the DashClicks podcast Marketers Mindset with Chad Kodary on iTunes. Our Marketers Mindset podcast aims to help entrepreneurs start and grow a wildly profitable marketing agency business.

5. Evolution of First-Party Data Marketing

Google will soon phase out its third-party cookies from Chrome, likely in 2023. Some new tracking technology will replace it. Third-party data was designed to help marketers and small company owners. But, agencies should prepare for first-party data, which is more relevant to their needs, especially conversions and lead generation.

More prominent companies have vast buckets of first-party data, which is vital for targeted marketing campaigns.

So, serving personalized ads in a post-cookie world will be less difficult. As an alternative, businesses can invest in market research while exploring new ad measurement practices.

Here are a few tips for surviving in a cookieless world –

• Prepare for sustained disruption by redirecting cookie-related media spending.
• You can try different measures such as identity solutions, Publisher Provided Identifiers (PPIDs), first-party data, and Contextual advertising.

Related: 9 Best Alternatives To Third Party Cookies (2022) Definitive Guide

6. Emphasis on Core Values

Companies are returning to their core values to build trust and cut the marketing noise. Hulu, the well-known streaming service, emphasizes its five core values one such core value is its "viewer-first" philosophy.

Every step they take starts with the viewer, and everyone in the company knows this. Hulu employees work as one team with aligned goals and a sense of responsibility, ultimately resulting in excellent Cx. They boast a great work culture, where employees feel free to be creative, grow, and learn.

GAP is also a well-known fashion brand and believes in its core values, such as equality & belonging.

They also claim that they are "inclusive, by design," and hence GAP offers clothes that fit every individual regardless of age, race, body type, or gender.

They insist on color palettes for different skin tones and sizes for more human dimensions. The same follows in their work culture, where you are free to raise your voice.

They firmly believe that "inclusion is going to change the world."

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It connects GAP with younger audiences such as Gen Z, who buy from companies they believe are investing in the causes they care about. They also pay attention to equality. GAP is the first Fortune 500 company to announce equal pay for equal work.

They also work for sustainability and create opportunities and a healthy environment for their customers and employees.

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7. Prevalence of Shoppable Links

Marketers often go on a spree to present exotic shopping options to their preferred customers, which improves the entire shopping experience. Dishing out shoppable content is one such tactic. Shoppable content includes links or visuals where customers can directly shop from the content. It also allows them to add products to the cart without taking the usual route, i.e., scrolling through each product page.

Brands usually share shoppable content through social media posts that feature products. You can provide other details such as price, features, checkout link, etc., enabling users to buy those products directly from the posts.

The stunning product images and videos ignite their purchase decision and prompt them to buy the products as shoppable content, minimizing their buying efforts.

The idea is to inspire the users and minimize the buyer's inconvenient journey that begins from the product description page and takes them through various long-drawn zig zag steps. It delays conversion.

Shoppable content accelerates the sales process and makes it result-driven.

Shoppable links are a popular digital trend, and you'll see them growing further in 2022. Here is an example of shoppable ink. Soft vegan butter is an ingredient mentioned in the Pumpkin Doughnuts recipe. They have added the link to Salted butter sticks below to enhance the visitor's experience.

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Related: Shoppable content: The new way of buying online (and three brands doing it right)

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This Tweet includes a Walmart shoppable link that takes us to the Walmart page where you can buy Alaffia SkinCare products.

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The shift from physical stores to online and social shopping has been growing steadily for the past decade. But the pandemic accelerated it by almost five years.

A. Shorter Sales Funnel

Shoppable content such as videos, social posts, and ads enables customers to get what they want when they want it. In this age of instant gratification, people don't want to see delays or an extended sales funnel.

B. Better Customer Experience

Millennials and Gen Z love to see minimum disruptions. You won't find any abandoned shopping carts here. In other words, they get a fantastic customer experience.

C. Increased Brand Loyalty

You can instantly build trust through storytelling. Through shoppable content, you can post real stories. You can also feature your verified customers in your stories, making them more powerful and memorable.

D. Improved Conversion Rates

The ultimate goal of all marketing and advertising is to be present at the right place and at the right time. You can boost conversion beyond expectations with laser-sharp targeting through targeted and personalized shoppable ads.

8. Emphasis on Quality Content

In the stone age of SEO marketing, pumping out content in higher volumes made you the victorious king nobody could beat. There were no advanced SEO reporting tools that could provide you with deeper insights into your content's performance on search engines.

To run a successful campaign, you should regularly measure the performance of your content and keyword rankings. Agencies need robust SEO reporting and analytics tool. You can go to the DashClicks dashboard, which will act as a unified client dashboard software for you. It will allow you to run analytics and view detailed SEO reports to determine your areas of improvement.

Final Words

The year 2022 offers an excellent opportunity for brands to capitalize on emerging trends such as Metaverse, AI, podcasts, short videos, brand stories, and shoppable links. But be careful: Millennials and Gen Z prefer only those brands that are authentic, friendly, and transparent.

Furthermore, you need to understand these trends before leveraging them for your marketing. For example, before creating podcasts, arrange the equipment and hire scriptwriters. Collaborate with experienced speakers and send them an invite to join your podcast. Consider hosting interviews with experts in your field.

These are the trends that have changed the way digital marketing is being conducted so far. So, ride on these trends carefully and transform your digital marketing.

For a layperson, the two most straightforward ways to create a website are using WordPress or a website builder. Wix, GoDaddy, and DashClicks are the three most user-friendly website builders. The third option is to develop it yourself, which is tricky and requires coding knowledge.

This article aims to guide you through creating a website using a site builder within one to two hours.

How to Build a Business Website Using a Website Builder?

Here are the nine steps to building a website using a site builder:

1. Research & Choose a Website Builder
2. Select the Plan You Can Afford
3. Check Domain Name Availability & Finalize a Domain Name
4. Pick the Most Suitable Design Template According to Your Niche
5. Customize Your Template Design According to Brand Color, Fonts, & Theme
6. Create & Upload Your Content
7. Add Any Missing Functionality to Your Site by Downloading Apps
8. Conduct Website Testing Before You Publish It
9. Hit the Publish Button & Make Your Website Live

So, without further ado, let’s dive into the best ways to build a business website.

1. Research & Choose a Website Builder

You can find several website builders online, each with its specific USPs. With easy drag-and-drop features, website builders are the most popular choice these days. So, you can pick and choose one according to your needs. If you're wondering how to create a website from scratch, these user-friendly website builders can be a great place to start.

The most user-friendly website builders include DashClicks, Wix, GoDaddy, Shopify, BigCommerce, Squarespace, Weebly, etc.

A website builder allows even a novice to create a stunning multipurpose website without technical knowledge. When website builders were not developed, we needed HTML, CSS, Java, etc., to design and develop a website. Website builders involve templates and drag-and-drop interfaces making website development a pleasant experience.

For more complex eCommerce websites, you can use DashClicks' white label fulfillment services.

Watch this video for more details.

DashClicks helps you create professional websites using pre-built niche-based templates. The best part is that you don't need to make your website; all you need to do is feed your client's business information in the automation tool, and DashClicks' InstaSites builds the 50-60 page website within seconds.

Watch this video for the complete process.

Pro Tip: Try DashClicks' InstaSites, an automated site builder to make beautiful, well-optimized websites for businesses within seconds.

Using DashClicks' Instant Website Builder

DashClicks' InstaSites Builder lets you build professional websites using the power of automation. This tool allows agencies to create hundreds of niche-specific websites within seconds.

What’s more, it doesn’t require any technical knowledge on your part. Here are a few steps to build a website for a small business.

• Choose a pre-built website template from hundreds of niche-specific templates.
• Enter your client’s details and business information.
• Press the build button.
• The software will instantly render a niche-specific 40-50 page website for your client.

The website would be content-ready. Content can be tweaked and customized later according to your requirements.

Pro Tip: You can also use this instant website as a prospecting tool as it's free of cost until you activate it. The cost of website development is zero as it's rendered by an advanced automation tool. It won't require a drag-and-drop either. If you're curious about the technical differences that might affect the performance of such tools, understanding the difference between x64 and x86 architecture can be helpful. This knowledge can assist you in making better decisions when choosing the hardware or hosting solutions for your web development needs.

It will help you cast an excellent first impression on your clients, accelerate the prospecting process, and close the deal faster.

Salient Features of InstaSites

Website development is time-consuming and tedious, involves collaborating with developers, and lots of to-and-fros. Even after all this, it's possible not to get the kind of website you want. DashClicks' InstaSites Builder comes as a boon for agency owners by allowing them the freedom to choose from multiple templates and customize their website however they want.

The following video will immensely help you learn how InstaSites Builder can help your business grow.

2. Select the Plan You Can Afford

The next step is to check the price plans and choose the most suitable for you. For standard basic websites, cheaper plans will be fine. If you have more complex eCommerce requirements, explore feature-based plans. If you're still unsure, you can buy a more affordable package first and upgrade later. Don't pay for the features you don't need. Most website builders are available for under $40 per month (all charges included).

Whatever builder you choose will ultimately cost less than hiring a web developer.

Web developers are costly and will charge you anywhere between $500 and $1000 just for template customization. The cost of developing a fully customized website may well go into the thousands. If you are using a website builder, you can design a fully functional website at a throwaway price of a few dollars only.

The free website builders are also available online, but there might be a catch. Some of these builders cut corners by removing essential features. For example, they won't allow you to use custom domains, and your website will be cluttered with ads for the builder.

You can buy a builder for a professional-grade website for a few dollars a month.

Most website builders have a free trial, so you can sign up and check out the features.

3. Check Domain Name Availability & Finalize a Domain Name

Choosing a domain name is the first step to creating a website as it gives your site a unique address on the Internet. You can also use your website builder for this purpose. As soon as you sign up for your website builder, you are prompted to register a domain name. You can check the availability of different domain names here.

However, if you already have one, you can quickly transfer it to your website. If you want to register it separately, you may first go to domain registration sites like domain.com, HostGator, or GoDaddy.

Your domain name should be relevant and roll off the tongue. It will be best if it reflects your niche too. Keep your domain name short and memorable. It is also a good idea to avoid numbers in your URL.

Since millions of domain names are already taken, it's a good idea to always check the availability of your chosen domain names.

The annual renewal fee of a domain name is around $12. The premium plans cover this fee.

It is not difficult to move your domain name. If you already own a domain name, you can import it to any website builder.

4. Pick the Most Suitable Design Template According to Your Niche

After choosing your website builder and domain name, the next step is to select a template. Templates are mostly chosen according to the website type and the niche.

Here are the different niche-based templates available in DashClicks' InstaSites tool.

Templates are designed keeping in mind the online behavior of your target audience.

For example, if your target audience is young, your template will include vibrant colors and hues. So, the more choices you have, the better it will be.

DashClicks' InstaSites offers hundreds of niche-based templates to help you create the most stunning websites.

5. Customize Your Template Design

Creating a new website is like making a new dish. When you choose a template, it acts as a framework. So, you can think of it as a recipe.

You can customize it in many ways. It starts with your content and includes images, graphics, color palettes, and other website elements. Everything works within a framework, i.e., your website template.

Your template should be unique and convey your brand message effectively. With the proper customization, your website will stand out. Just as you can customize a dish by using and combining different ingredients and adding specific flavors, you can add various elements to your website.

These elements include forms, buttons' size, color, and fonts. It can also mean adding new navigation pages, images, menus, and social media buttons. The website builders will allow you to do all these things, so you shouldn't hesitate to experiment with them.

Most website builders have drag-and-drop features to make your job easy. They also offer many customization features, so you're free to use your creativity.

6. Create & Upload Your Content

Now, we move to the next most important thing on the cards – uploading content. “Content is king,” and as you might already know, also includes images, graphics, and text. For a generic website builder, you’ll replace the standard “Lorem Ipsum” text with your website content.

By this point, you’ve already fixed your website colors and layout. Now, drag and drop images and add relevant content and videos to provide more details about your business.

Don’t forget to add a call to action button on each page. Write a stunning “about us” page, as it’s an opportunity to create awareness and build a brand. Add product descriptions too.

Write unique persuasive content that illustrates your brand message beautifully using graphics and images. The image quality is crucial for user experience and search engine rankings.

Here is an informative post about optimizing your images for high search engine rankings: Optimizing Your Images for Better Search Results in 2022

When you use DashClicks’ InstaSites tool, you get a content-ready template, which means you don’t necessarily have to add content. However, you can customize it as per your business needs.

You can pick quality images for your website from Unsplash and Pixabay. These images are mostly free and can also be used in your social media posts.

Pro Tip: Kraken.io may be the best-paid option as it offers various compression options. The charges start from $5/month but are meant for limited use. So, if you’re looking for a solution that works for agencies, choose the BASIC plan @ $9/month as it offers 2 GB of data.

7. Add Missing Functionalities

You might also need to add forms and social media integrations to your website. You can use various apps for this purpose.

DashClicks' Forms app allows you to improve your workflow with powerful online form building & management software. The forms app makes data collection a cakewalk and is designed to meet your every need related to using forms on the website.

Similarly, with the help of the Deals App, you can manage leads and deals within your sales pipeline CRM software.

8. Conduct Website Testing Before You Publish It

Don't ever be in a hurry to hit the publish button after your website is ready. The development process should only be wrapped up with thorough website testing.

Preview the changes you’ve made to ensure that they look fine. Here is a list of checks you should perform before publishing your website:

• Run Spell Checks and Grammar Checks
• Check if buttons are working as desired
• Check if your website is ready to serve its purpose
• Check the formatting and make it consistent
• Check if it is optimized for different devices such as desktop, mobile, and tablets
• Check if it loads quickly

You can quickly locate the preview button when your website is in editor mode. Toggle it to see how your website looks on different screens.

Your website must be mobile-optimized since mobile phones generate 54.25% of web traffic.

Pro Tip: Get your website tested by people unfamiliar with the site structure. You may overlook specific faults as you'll likely check only the things you're aware of. A fresh perspective will help you explore the hidden issues on your website.

9. Hit the Publish Button & Make Your Website Live!

After the website testing, it's time to hit the publish button and make it live. Remember that you can still make changes to it as and when required. However, there is a possibility that you won't be able to change the template once your site goes live. Always check the terms and conditions of the website builder you're using to find out if this will be an issue or not.

Now, it's time to get the word out and promote it. Try your hands on Google Analytics and Google Search Console to improve your website and optimize it for search engines.

Final Words

As it's obvious, building a website is no longer a daunting task. Anybody can make it using user-friendly web builders. It becomes even more convenient with automated website builders such as DashClicks' InstaSites. You can also create a website using WordPress, but you may need some HTML5, CSS3, and Javascript knowledge to develop and update a WordPress website.

Can you earn money from blogging?

If your blog generates over 10,000 unique visitors every day, it is easy to earn a real stream of revenue from it.

However, if your blog generates fewer than 1000 visitors a day, then earning money through it can become more of a challenge.

Beginner bloggers give up way too early because they are not able to monetize their blog.

The truth is that you can't compare your chapter 1 with someone else's chapter 30. It takes time to build a blog that will generate revenue.

All you need is dedication, perseverance, and the right practices to make your blog profitable.

If your blog generates under 1000 visitors per day and you want to know how to monetize it, read on to know the different ways you can do that!

1. Create & Sell An Online Course

Online courses focus on a particular topic or subject. People perceive courses as something that offer more value than blog posts.

One of the best ways to monetize a blog that gets under 1000 visitors per day is to create and sell online courses. You don't require a lot of customers or leads to earn money from the first few online course you create. Just begin from where you are and scale from there.

Let's suppose your blog gets at least 60 visitors a day. Check out what those visitors want and craft a course accordingly. Even if your first course is not amazing, it is okay. You can always improve.

Takeaway: Creating an online course is an amazing way to upgrade your career in blogging. It allows you to offer the best content in an exclusive manner.

Today, there are plenty of platforms that help create and sell an online course. Websites such as Teachable, Course Merchant, and Udemy have become incredibly popular among aspiring bloggers and course professionals.

If you sell on Udemy, you can use social media and your blog to promote your course. You can even create and sell the course on your own blog.

Tip: You don't have to create a course on a complex topic. Just figure out the topic you know people are struggling with and create an online course on it.

Another thing you can do to create your online course is visit your best blog posts, make some tweaks to it, and share an updated version of it in the form of an online course.

In the end, ensure that your online course is unique, helpful, and engaging for your viewers.

2. Become an In-Demand Freelance Writer

A freelance writer is an individual who writes on different topics for emails, landing pages, websites, etc. If you are a blogger, then you already have what it takes to become an in-demand freelance writer.

Today, both B2C and B2B companies are recognizing content as the best-suited tool to acquire leads and nurture a loyal audience. As a result, a majority of businesses are always on the lookout for skilled freelance writers. Hence, taking this route holds the potential to transform your financial life. As per the latest statistics, 65% of freelancers earn more from freelancing than what they did in a full-time job.

Even though so many freelance writers are out there, it is hard to find the ones who have social media, SEO, and persuasive skills. If you learn these skills and add them to your writing roster, it will definitely work in your favor.

Tip: As a first step, market your freelance writing services via guest blogging on high-traffic blogs, social media marketing, consistent in-house blogging, and Facebook ads. If your clients find your work satisfactory, they will recommend you to more people.

3. Launch a Virtual Summit

Another way to monetize your blog is through a virtual summit. A lot of bloggers use this popular way to connect and build relationships with influencers.

Influencers bring you engagement, reach, and credibility.

Generally, a virtual summit is a video interview of 20 or more experts on a particular topic, which viewers opt-in to see. They are usually unchargeable for a specific time period, such as 1 to 3 days, and then subscribers may choose to buy an all-access pass for unlimited viewing.

Today, many bloggers have built their brands and income with the help of virtual summits. Many marketers and bloggers are easily making a six-figure income from virtual summits alone. What's more, virtual summits also help you become a go-to expert in your field.

Now, you may wonder how to succeed at a virtual summit launch? By making it a win-win for the experts! Select a topic that will inspire individuals to action, and ensure you have a product to sell at the backend.

4. Sell Coaching & Consulting Services

We all know that you can build an audience by consistently posting valuable content on your blog. This way, you educate with the help of content. But how about taking things up a notch and providing one-on-one coaching sessions?

A coach helps people face their challenges, achieve their goals, and provide timely feedback. Becoming a coach or a consultant is one of the quickest ways to generate money from your blog. This is because people are always looking for ways to learn, improve, and attain their goals. Plus, they are willing to pay for it.

Irrespective of when you started your blog, you can offer coaching services. Online coaching has become more popular after COVID-19 and has increased by 57%.

If you decide to sell coaching or consulting services, follow these steps:

• Do competitive research and check what other coaches in your industry are doing.
• Identify your potential customers and their problems. See how you can solve them.
• Ascertain what sets you apart from your competitors.
• Create a page on your blog dedicated to your coaching or consulting services.
• Use this page for advertising your services.
• Promote your services via social media channels that your prospects and potential clients actively visit.
• Create valuable content on your blog around the topics related to your prospects.

Tip: When you coach, you need to have an entrepreneur's mindset. Yes, we know that it will be hard to get your first client, but all the effort will seem worth it in the end.

Listen Up: If you start a coaching program that helps people propel their business forward, we know a way you can supercharge it! Simply leverage the DashClicks' business coaching solutions in your core coaching offerings. The easy-to-use, comprehensive platform allows your viewers to experience next-gen automation software and top-notch marketing solutions. It will help make their business goals a reality.

5. Create & Sell eBooks

You can always think about creating and selling eBooks to monetize your blog. There are many self-publishing platforms that you can use to publish your eBook. Amazon is one major retailer you shouldn't miss.

If you want to use this way to monetize your blog, then now is a great time to get started! Simply create eBooks and sell them on Amazon. Also, ensure you follow these steps:

1. Use your blog to pre-sell titles, create blog posts for promoting your eBooks, and redirect your blog readers to your kindle bookstore.
2. You can provide free copies or discounts in exchange for honest reviews as well. Having good reviews increases your book rankings as well as sales.

Listen Up: Blogging can help you turn your book into a bestseller. This is because you already have a reader base you can promote your book to.

6. Create a Marketing Funnel & Recommend Products

When individuals join your emailing list, do the following:

A. Follow up

Follow up on your prospects to convert them into buyers and generate sales. With the help of follow-up emails, you can reach out to motivated buyers, connect with them, and sell at the backend.

Note: Ensure you don't give up after just the first follow-up. Oftentimes, a number of follow-ups are necessary to generate sales.

B. Relationship building

When you generate awareness about your primary business, a relationship with your prospects begins. You then move them through a marketing funnel, while providing value with the help of content creation at every stage. The funnel further helps you build that relationship with your prospects. The purpose of the funnel is to attract viewers, transform them into leads, make them your customers, and delight them after they buy your product.

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When your prospects move along the funnel, ensure you nurture them with content such as infographics, videos, eBooks, blog posts, etc. Whenever you think they trust you enough to purchase from you, recommend affiliate programs and products, software, and any other product that should be shared with them.

Conclusion

A lot of beginner bloggers are not able to generate an income from their blogging efforts, because they think blogging alone is sufficient to make money.

But, so many successful bloggers generate a significant portion of their income by promoting and selling other services and products through their blogs.

To monetize a blog that generates under 1000 visitors a day, ensure you implement at least one of the methods discussed above and start working on it. If one approach doesn't work, you can always try another.

In case you find yourself unable to compete with others in your industry, don't worry. You can think about switching to some other industry where you are sure of becoming an expert. Then, start building links, drive organic traffic, and promote your services and products to your blog readers.

So, now that you know how to monetize a blog, which one of these ways are you going to try? Do let us know in the comments!

SEO is indeed an excellent strategy to grow your web traffic. However, you must not rely completely on it.

Let us explain this in more detail - think about a scenario where you only depend on SEO for your website traffic and Google introduces a change in its algorithm. As a result of this change, you risk losing potential customers.

To ensure that a change in the Google Algorithm doesn't halt your business, we recommend diversifying your methods of growing website traffic.

A word of caution here! We are in no way saying that you don't have to pay attention to SEO. Every website, regardless of niche, must follow the best SEO practices to make sure it gets indexed and does not get penalized by Google.

In this blog, we are going to discuss the strategies that work as fruitful additions to an already existing SEO plan.

All said and done, let's begin our list of the top strategies to increase website traffic without SEO:

1. Content Marketing

Content Marketing lets you organically advertise your business via high-quality content. Content marketing strategies include infographics, podcast episodes, YouTube videos, downloadable PDFs, blog posts, etc.

For example, Toggl is a time tracking software company that frequently produces insightful blog posts and research data related to work-life, career, and productivity.

This attracts users interested in productivity, time management, and well-being in the workspace. When they check out Toggl's blog, they discover the time tracking app, a productivity tool by the brand. Some of the users convert, increasing web traffic as well as the ROI of the company.

Tip: To know in detail about creating a content marketing strategy, read our start-to-finish guide.

2. Writing Guest Posts

For those who aren't familiar with the term, a guest post is a post you write and publish on another person's website or blog. When you do this, you benefit from their audience and traffic.

This strategy demands only one thing - your time. Dedicate a certain amount of your time in finding the correct website for guest posting, pitching the website-blog owner, thinking about guest post ideas, and then curating the blog. Alternatively, you can look for guest posting services to make things easier for you.

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After your guest post gets published, you get the chance to drive traffic back to your own website via your website URL. The link is added within the byline, which is posted after the end of the article.

3. Email Marketing

In 2020, 78% of marketers stated that email holds importance in overall company success.

Email marketing is a direct way of reaching your potential customers. Regarded as the perfect means for creating long-term relationships, it allows you to ask for feedback, post questions, and introduce soft sales in an easy manner.

Considered one of the best ways to increase web traffic, email marketing is a strategy you must surely try. A few tips for effective email marketing to grow website traffic includes:

• Post-behind-the-scenes content and share stories
• Make it convenient to read and share your post. Include links to your social media channels, recent blog posts, and sales page in all your emails.

4. Using Reddit

Reddit is another way to increase your website traffic without SEO, and that, too, for free!

In case you don't know, Reddit is more like a discussion forum. To grow web traffic via Reddit, you first need to take out time to engage with SubReddits. We say this because you may feel the urge to simply head to Reddit and post your links to a few SubReddits. But we recommend against it.

Redditors do not like self-promotions that much. Therefore we suggest that you engage with SubReddits and offer value in the form of comments and upvotes. Then, after you create some engagement, you can go ahead and promote some of your brand's stuff (without being pushy, ofcourse!).

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5. Social Media Marketing

According to the latest social media statistics, there are 4.59 billion social media users, meaning one thing - you should promote your business on social media.

An effective social media campaign can increase traffic to your website and raise brand awareness. Before executing the campaign, make sure you plan well. Remember to use the right channels for your business. Also, keep these key points in mind:

• To quickly broadcast an update, use Twitter. To gain more followers for your brand on Twitter, follow some tweeters from the same industry.
• If you want to get traffic by sharing images, use Instagram and Pinterest. Remember to keep your posts interesting so that users are prompted to click your link and share it.
• If you think posting on professional networks like LinkedIn will benefit you, ensure you regularly post on them. This will help drive traffic to your website and help establish your credibility in the industry. One way to amplify your reach on LinkedIn is to use an intuitive social employee advocacy platform. This powerful tool allows your employees to discover, filter, recommend, and share pre-approved company content to their personal social profiles.

6. Providing Amazing Customer Service & Asking For Review

Even when you ramp up your social media marketing efforts to grow web traffic, it can all go to waste due to one thing - poor customer service.

How to Provide Excellent Customer Service?

When users complain on social media platforms, ensure you offer a polite and prompt response. It will help build respect for your brand. If users send a complaint through email, offer the best possible service so that they purchase more products/services in the future.

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All in all, a few basic tips to keep in mind include:

• Reply in a prompt manner
• Provide as many suggestions for customer issues as you can
• Apologize if you make a mistake and provide refunds/coupons

If you consistently offer great customer service, you can also approach users to review your business.

Platforms such as Yelp and Trustpilot are well-suited for building positive reviews. A lot of users visit these websites before they decide to make a purchase. Hence having a good profile can increase your reputation.

7. Getting Interviewed

To try out this strategy, you first need to search for a podcast interview website as per your niche. Once you find one, pitch them for an interview. When you get interviewed, you grow traffic to your website and get recognized in your industry. It is also a great way to establish authority.

8. Influencer Marketing

Influencers are mainly social media users with a huge number of active followers, who trust and care about what the influencer endorses, shares, and recommends.

With influencer marketing, you promote your business via word of mouth with an influencer's help. With the support of an influencer, your brand gains exposure to their audience and their audience's network at the same time. As a result of this, more referral traffic comes your way.

Listen Up: As per the latest stats, 80% of consumers have bought something because an influencer recommended it. Hence, you can always get in touch with an influencer to promote your website.

9. Video Marketing

We all can agree on one point - videos are both visual and auditory. This makes video content more memorable than text. According to the latest stats, video content is 1200% more successful than other types of content.

Consider video marketing to increase traffic to your website. Upload videos on Vimeo and Youtube. You can also think about adding videos to your web content. 66% of people state they'd choose to see a short video to know about a service or product. These videos can help website visitors make a purchase decision. You can increase your website's conversion if you add videos to your product pages.

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10. Try Paid Ads

Content marketing is advantageous, but you may have to spend a lot on it, particularly if you have to pay established writers to produce well-researched, original posts. Most of these projects can even take months to deliver results - a timeline that a lot of brands may not find practical.

If you want quick results with a budget you can control, we recommend you consider paid ads.

Paid ads can instantly lead to hundreds of clicks to your website.

Today, getting your ads noticed by the right people has become so much easier. For instance, Facebook gives multiple targeting options and customer personas to help your business get noticed by your target customers without spending a lot on mass advertising.

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You can even advertise on lesser-known platforms such as Reddit if you know that your potential customers hang out there.

Conclusion

From writing guest posts to using reddit, we have discussed a range of options you can try to increase your website traffic without SEO. If you want a point to begin, we recommend that you work on improving your social media strategies. It creates brand awareness, helps connect with more users, and drives organic traffic at a relatively faster rate.

All in all, with these practical tips, you will have multiple traffic sources, and you will no longer be left stranded by changes in the Google algorithm. Make sure you track and scale the traffic sources you are using to bring individuals to your site.

These tips hold the power to transform the way you attract customers. Which ones are you thinking of using first?