How to Drive Traffic to Your Digital Marketing Agency Website
It is crucial for you to increase traffic to your website to succeed as an online business or digital marketing agency. It works in multiple ways and benefits your business by increasing brand awareness, sales, and revenue.
However, it is easier said than done. If you are running an online business and have ever tried to bring traffic to your agency website, you must be aware that it hardly works without a clear strategy.
It would help if you kept on doing a/b testing to check what works and what doesn’t. This article will discuss different tactics and strategies to boost traffic on your agency website so that more and more people can find you through organic and paid searches. But before we discuss that, we would like to share some significant SEO mistakes that could cost you traffic.
What are the Major SEO Mistakes That You Should Avoid?
Here are some serious mistakes that will neutralize all your efforts to improve SEO and site traffic:-
1. Slow Page Speed
Slow page speed is not only bad for customer experience, but it also negatively affects your rankings. Google has added page speed as a significant ranking factor. There are several steps you can take to boost the speed of your site, such as optimizing the graphics and design elements on your website and removing unnecessary code. You should also work on your page redirects. When you speed up your site, you immediately see its benefits, such as increased engagement and improved search engine ranking.
2. Duplicate Content
Avoid similar content on multiple pages of your website. Google will not immediately penalize your site because of the presence of duplicate content, but it can hurt your SEO ranking. Google is committed to showing the most relevant results to searchers, so make sure that every page on your website has unique content.
3. Stuffing Keywords Unnecessarily
You should get rid of this old-school SEO practice if you want your website to rank high and attract web traffic in 2022. It is no longer recommended, and it may lead to a severe drop-in ranking. Occasionally sprinkling relevant keywords is not a deplorable act. Keyword stuffing refers to deliberately inserting short tail or long-tail keywords that don’t look natural and negatively affect user experience on your website. According to Google, you should find a balance between creating valuable content for your readers and optimizing it for search engines. Google generally flags any repetition of long-tail keywords used deliberately.
4. Building Poor Quality Backlinks
Contrary to old-school SEO practices, a few backlinks from authority websites are far better than numerous backlinks from websites with low domain authority. The focus should be on quality rather than quantity while cultivating backlinks. A few backlinks from news and magazines sites, *.edu domains, and reputed websites like Wikipedia are better than dozens of links from ordinary websites.
5. More Pages With Poor Quality Content
Contrary to popular belief, more pages don’t mean that they will receive tons of traffic. If your pages lack quality content, it will bring down the overall SEO ranking of your website. Always create a website with a sitemap to organize your content. It will make it easier for you to focus on quality rather than waste your time creating hundreds of pages with poor-quality content.
6. A High Bounce Rate
Besides irrelevant content that doesn’t match the search query, a high bounce rate also signals a lack of engaging elements on a web page that capture visitors’ attention. So, the first step to fix a high bounce rate is utilizing site elements to engage and capture users’ attention and add content that increases site time.
7. An Unresponsive Design
If a website isn’t optimized for mobile and has an unresponsive design, it is less likely to rank high on search engines. A responsive design ensures that the website looks perfect on all devices. Previously designers used to make different versions of a website to fit in various screens, but that is no more in practice now. Some of the elements may not be visible on mobile screens if the website is designed for desktops. As a result, you may miss potential leads and sales.
Some SEO tactics change with corresponding changes in Google’s algorithm. However, creating high-quality content that adds value and answers users’ queries is an evergreen tactic to rank high on search engines.
A good user experience is another essential requirement to rank in organic searches and attract search traffic. Sometimes, agencies don’t have experienced SEO professionals on rolls. In that case, outsourcing white label agency solutions can be the best way to lead to high customer satisfaction and client retention.
How to Drive Traffic to Your Agency Website?
As an agency, your journey to earning profits starts from getting found online and goes through the funnel, converting visitors to leads, and finally converting those leads to paying customers. Driving traffic is, therefore, a crucial factor for the success of an online business. When you get traffic, you get new visitors, lots of eyeballs, and potential buyers. So, let’s begin with the first step, and that is to get found by customers online.
Here are a few popular tactics to drive traffic to your website:
- Advertising (Google, Facebook, Instagram, & Twitter, etc.)
- Using social media to promote your content
- Mixing different content formats (such as short-form blogs, news articles, long-form blogs, infographics, videos, and podcasts.)
- Writing irresistible headlines
- Fixing On-Page SEO (Metas, title tags, etc.)
- Targeting long-tail keywords (to bring the desired and specific type of traffic)
- Leveraging guest blogging
- Implementing schema microdata and internal linking
- Trying email marketing and posting on LinkedIn
- Interviewing experts and thought leaders in your industry
How to Get Found by Customers Online?
People go to search engines to fulfil a need or to solve a problem. They type in a search query on a search engine or a social media site to find a solution for their concern, and the search engine returns relevant results. That is how they see the link to your website. You can employ several strategies to get found online and ultimately increase search traffic to your website.
The leading tactics marketers use to boost online visibility are as follows:
- Search Engine Optimization and local SEO to generate traffic from organic searches
- Search Engine Marketing (SEM) or pay-per-click (PPC) to drive paid search traffic
- Organic traffic through social media channels
- Paid social media traffic through advertising on Facebook, Instagram, and other social platforms
How to Get Targeted Traffic to Your Website?
You cannot drive organic traffic to your website unless you appear on top in organic searches. You need to research keywords that are relevant to your niche to achieve high rankings. To start with, you can target keywords with low competition so that you can rank early on.
The second step is to create high-quality content that offers value to your users. Headlines and titles also play an essential role in attracting web traffic to your site and getting clicks from users.
Once users come to your website, you can use internal linking to guide them to visit other parts of your site that might be useful for them. It would help if you also had quality backlinks from authority websites to rank higher on search engine result pages (SERPs). It sends a signal to search engines that your website is a trustworthy and authentic source.
Besides quality content that is optimized, here are some of the factors that affect your SEO ranking:-
- User experience on your website
- Relevant and quality content that solves users’ problems
- Faster loading pages
- Backlinks from high domain authority websites
- Site structure
- A responsive design
- Mobile-friendly SEO practices
- Web server and mail server issues
- Domain age and authority
Pro Tip: If you have expertise in content or backlinking, better outsource website design and SEO from pioneering white-label services such as DashClicks. This way you will save a lot of time and money. SEO experts usually charge around $100-$150 per hour for various SEO services, and a startup agency may find it exorbitantly high. You can contact DashClicks SEO fulfillment services today and get this done at a much cheaper rate.
How to Attract Customers Through Content Marketing?
Content marketing is not new. It has been prevalent for many centuries now. However, it was commonplace in other non-digital forms such as street art and print media, etc.
It is the simplest and most affordable form of marketing in the modern era. According to Inbound Writer, you can generate a lead through content marketing with an average cost of $143. In contrast, the cost of generating leads through outbound marketing is $373, which is twice as much.
You can create custom content through blogs. Blog posts offer 434% more indexed pages and twice as many indexed links. It clearly means that blogging provides you with more opportunities to attract potential clients than any other form of content on the web.
To attract more web traffic through content marketing, you can follow these tips:
1. Make Your Content Easily Navigable
Create relevant content for your target audience. Create various content pieces and make them sticky so that the customer can find a link to similar or related articles on the same page for further information. Use targeted keywords in your content, but don’t stuff them. You can also add keywords in the right places to boost the visibility of your content, and these places include the URL, H1 tags, main title, first paragraph, and, if possible, the subheadings. You can also use them in image file names and meta descriptions.
2. Create Shareable Content
Offering value to the reader is the best way to create shareable content. Here are some of the features that make content shareable.
A. Be Informative and Helpful
People love to share informative and helpful content. It means that besides providing the required information to the reader, it should also resolve frustrating issues they are facing.
B. Supersede a Popular Theory
The second most effective way to create shareable content is to create content that disproves or supersedes a popular theory and promotes some offbeat idea. People love to share ideas that are against common beliefs and views.
C. Spread Kindness, Generosity, and Humanity
Use emotions, create humanitarian content, and show that you care for your audience. You can also use nostalgia. People love to share such content.
D. Follow Current Events and Trends
Current events always generate curiosity and have the potential to make your content shareable.
Use attractive graphics, images, and memes, and don’t try to sound salesy. You can use your content to ask your visitors to buy from you. Always focus on quality rather than quantity because that’s what makes a difference.
E. Use Content Repurposing
Repurpose your content and use it over and over again. You can convert a blog post into a podcast, a video, infographics, and a slide deck presentation. You can break the slide deck content into small chunks and use them on your social channels as posts. So, a single piece of content can be published on different platforms for an amplified reach, and a wider audience will consume it in their preferred content format.
F. Focus On Long-Tail Keywords
Focus on long-tail keywords in your blogs because they are responsible for 50% of the Internet traffic. The prime reason you should focus on long-tail keywords is that it’s easy to rank with long-tail keywords. Furthermore, you receive the desired traffic through these keywords as they reflect a high purchase intent.
Long-tail keywords point to precise intent, allowing you to target specific demographics and increase conversion rate. Besides that, the competition is comparatively much lower in the case of long-tail keywords than short-tail keywords.
Long-tail keywords are effective in all the stages of the sales funnel, including the initial stages. If you sprinkle long-tail keywords throughout the body of the post, they help you keep your brand top of mind throughout the buyer’s journey.
Pro Tip: Again, if SEO and keyword selection seems to be a Herculean task, don’t do it yourself. Doing it poorly will not benefit you or your client, and it may increase the churn rate. Hire a white-label SEO fulfillment service today and get this done by experts at a fraction of the cost of hiring SEO experts.
How to Get Paid Traffic to Your Website?
Advertising is one of the best methods to attract visitors to your site. The people who click your ad have a high buying intent because they look for the same products and services you are selling. You only pay when the user clicks on an advertisement, so you can constantly refine your campaign if you are not getting quality leads.
Google offers rich metrics to evaluate the effectiveness of your PPC campaign so that you can judiciously use your marketing budget. If you are looking for immediate exposure, especially when you are not ready to attract visitors through organic search, PPC can be one of the best online marketing strategies.
It’s hailed as the best tactic to drive instant traffic when you have new products and services to promote, even if your brand is already known and established.
A. Research of Your Target Audience
Paid advertising allows you to optimize the campaign after receiving the campaign data for even better results. To initiate a successful PPC campaign, you need to research your target audience in terms of their location and their expectations when they are looking for your products.
B. Research the Keywords
It’s crucial to discover the keywords that your buyer personas might be using to locate your business and look for similar products.
C. Choose Different Themes
Themes can inspire your keyword selection and content creation. So, choosing a few will be pretty helpful.
D. Determine a Unique Selling Proposition (USP)
It’s crucial to determine a USP for each product or theme for continued improvement through A/B testing. Create different versions of 100-character ads for each USP to highlight various features of your product.
E. Create a Conversion-Focused Landing Page
You need a user-friendly and conversion-focused landing page and a flexible ad budget to ensure your success at conversion. The budget should be flexible as you might need to stretch it when you see that your ads are working and successfully increasing visitors to your site.
Pro Tip: If creating a professional landing page is not your cup of tea, and you feel you need external assistance, better use the Agency Website Tool, save time and see your conversion rate soar.
How to Get Traffic Through Social Media Marketing and Facebook Advertising?
Focus on the social media channels where your audience spends their time. Create a Facebook page where you can regularly update your services, products, and offers. Engage with your audience through polls, surveys and questionnaires.
Perform influencer marketing on social media to promote your services. Research your target audience according to demographics and other personal characteristics such as age, buying habits, location, attitude, etc. It will help you design tailor-made ads.
Do A/B testing consistently for the paid advertisements to spot the best performing ad versions.
Keep track of the changing preferences of your target audience and design your ads accordingly. Update your Facebook page by adding new information.
Try to build relationships on social media and create communities on it. Remember, people don’t go to social media to spend money or buy something. The prime objectives of social media are to join communities with shared interests and goals, catch up with friends and relatives, participate in conversations and share your thoughts, etc.
If you want to know what to choose between SEO and PPC, you must be aware that you might need to wait for some time to rank on the first page of Google, especially for your targeted keywords that will drive business and attract targeted customers to your website. So, until you work on your website content to organically appear on top of SERPs, it is desirable to use PPC and social media advertising to drive traffic, convert visitors and make sales.
Ideally, a marketer should aim at different strategies, i.e., SEO, PPC, and social media. However, your marketing strategy shouldn’t be based entirely on the sales numbers. Brand building and gaining trust should also be on your to-do list.
These two factors can be crucial in the long run for driving consistent business as they influence the purchase decision of your customers.
Your marketing strategy should also strive to achieve a loyal fan base that you can count upon to sell your products and services.
Last but not least, you may need to hire SEO experts to implement various SEO tips mentioned above, which many agency owners simply can’t afford. Hiring white-label services have become a trend in the US. Many smaller agencies, solopreneurs, and content marketers use these services to offer core SEO services to their clients. You can also use it as a strategy to scale your business and increase your revenue.