If you want your business to scale exponentially, you may think of setting aside a considerable amount of money and time for its marketing. After all, marketing boosts the visibility of a business and helps it get discovered by its target audience. But, several small businesses are tight on budget and have a little amount of time, restricting their marketing activities. If you own a small business and currently face this predicament, then fret not! We have a list of low-budget and some absolutely free marketing ideas for your business.

From leveraging the potential of social media to hosting a webinar, these simple yet effective marketing ideas prove to be immensely useful. Let's start:

1. Publish Amazing Content

Do you still don't own a blog? Stop everything and take every step to get your blog rolling! As per the latest statistics, 77% of internet users read blogs on a regular basis. Hence, a blog helps you market your business in the best way possible. Begin with composing instructional guides, best practices, and top 10 lists.

2. Team Up With Other Businesses

When you collaborate with other businesses from your industry, your business gains high exposure to an entirely new audience. You can collaborate offline via an exclusive event or online with a webinar to team up with another business.

3. Host an Event or a Class

In case you notice no upcoming speaking opportunities for you to market your business, just go ahead and create your own. All you need to do is host a class or announce an event at your local library or coworking space.

Tip: When you plan the event or class, ensure you print some flyers and put them on different bulletin boards of nearby coffee shops or libraries. To create professional-looking flyers effortlessly, use DesignWiz, a versatile flyer maker that helps you design eye-catching flyers quickly and easily.

4. Apply for Business Awards

It is not uncommon for organizations and industries to have business awards. If you apply for and ultimately win a business award in your industry, it will definitely generate free buzz. Plus, you can display it in the form of a badge on your site. Winning an award in your field means free marketing for your business and a boost in credibility.

5. Repurpose Your Content

If you already have some old content, consider recycling it. For instance, if you have a collection of blog posts on a particular topic, you can breathe new life into it by converting it into an eBook. Similarly, convert a study you conducted into an infographic. All in all, make the most of the work you have already done.

6. Live Stream Workplace Activities

Live stream events with the help of YouTube and Facebook. Here are some ideas on what you can live stream:

• Sneak peek of a new product
• “How it’s made” videos
• Instructional videos
• Live coverage of a local event

7. Start a Podcast

As per the latest statistics, about one-third of Americans listen to podcasts at least once a month. Hence, we strongly recommend that you start a podcast.

Now, you may think starting a podcast is expensive. However, all you require is hosting and a microphone. This initial spend also comes with multiple benefitsāit will help you create awareness, humanize your brand, and showcase your expertise.

Tip: When you start a podcast, ensure you invite other experts and business owners to join in. Doing so helps promote your business to their audiences as well.

8. Answer Queries

Dedicate some time to respond to questions on platforms such as Quora. Also, stay active on different online forums associated with your industry. Being active on Quora and online forums enables you to establish yourself as an authority figure. Moreover, your business also gets discovered by new audiences.

9. Leverage Pinterest and Instagram

Pinterest and Instagram are amazing platforms to tell your brand's story in a visual manner. As per the latest social media statistics, there are over 1 billion active users on Instagram.

The best thing is - it's free. You just need your phone's camera to click photos and know how to make tiny edits to them.

Here are some suggestions on the kinds of photos you can publish on both Pinterest and Instagram:

• Image testimonials
• Behind-the-scenes of your business
• Asking your customers to share images of how they use your service or products

10. Make It Personal

Dedicate some time to appreciate and acknowledge the support of your existing customers. For instance, you can give a shoutout to them in a video or write a personalized handwritten “thank you” note and send it to them. These kinds of gestures will make your customers feel wanted, and they might even do some free marketing for you by recommending your business to others.

11. Give It Away

Don't hesitate to give a free sample of your product or a free trial of your service to people. If they like your product or service, they will definitely consider purchasing more of your offerings.

12. Host Informative Webinars

You can always consider organizing webinars to promote your business and offer useful information to interested customers. If the latest statistics are to be believed, one webinar can get you over 500 leads.

Use webinar platforms such as GoToMeeting and WebEx to broadcast your webinar in seconds! Ensure you promote your webinar via an email newsletter or on social media platforms one to two weeks before the start of the event.

13. Create and Post Helpful Videos

According to the latest video marketing statistics, 66% of people said they prefer watching a short video to know about a service or product.

Videos have the ultimate power to engage people. It may come as a surprise, but 1/3 of online activity is spent viewing videos. Now, you may think you need to hire a professional to create and post videos on YouTube. But this isn't the case. With social media apps like Facebook and Instagram and a personal device, DIY video marketing has become pretty effortless. Try it, and you will know for yourself!

Tip: Here are some videos ideas that help create a connection with your audience:

• Product demos
• Instructional videos
• Interview with industry experts and your staff

Note: In your videos, add a personal message or branding message accordingly. Also, end with a strong CTA (e.g., Place your order today!). Once done, distribute the video in emails, on your website, on YouTube, and on other social media channels.

14. Make Use of Employee's Email Signatures

This is one of the most simple and cost-effective promotion ideas for small and big businesses alike. Inform your team to add a brief sentence with a CTA in their email signatures. Now, whenever they send an email, your potential customers will see a marketing message. Pretty cool, isn't it?

15. Utilize LinkedIn

LinkedIn is often overlooked while searching for marketing ideas for a business. You must utilize LinkedIn in different ways in order to market your business. For instance, enter into dialogue with your connections, contribute to forums, share your offers and blog posts, and share quality content posted by others.

Tip: Encourage your employees to stay active on the platform as well.

16. Create Infographics

One of the best small business promotion ideas, infographics can get you free organic traffic and help increase your search rankings.

If you have engaging data handy, share it in the form of an infographic. An infographic showcases important information visually and attracts a lot of interest and even “backlinks.”

Tip: To translate data into infographics, you can always use tools such as Canva and Infogram.

17. Create a Free Google My Business Account

Particularly for local businesses, a Google Business Profile is a free yet effective marketing strategy. The listing makes your business appear in Google Maps, the Knowledge Panel for branded searches, and the local section of Google Search.

Listen Up: You need to optimize your Google My Business profile for it to appear higher on local results and Google Maps (this means, you need to have verified ownership of it, which can be done via your Google My Business account.)

18. Tag People on Social Media

Tag your loyal customers on social media and reach a new potential audience, increase your following, and get more clients. Also, make it a point to encourage your followers to tag your business in their posts.

19. Use Hashtags

Want to know how to advertise without money? A free marketing idea to expand your reach is to use relevant hashtags in your social media posts on Twitter, Facebook, LinkedIn, TikTok, and Instagram.

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Tip: Apart from using trending or broad hashtags, also incorporate more specific hashtags (similar to long-tail keywords). Additionally, make sure to incorporate location-based hashtags if you are a local business.

20. Get Some Snazzy Business Cards

Get some awesome business cards, then give them to everyone you meet. The more individuals know about your business, the better.

21. Attend Networking/Industry Events

Industry conferences and trade shows bring together business minds from every industry. Make it a point to attend these events, as it will help you develop new contacts and learn new marketing strategies for your business. Moreover, these events also have seminars that teach you how to enhance your skills in social media, sales, advertising, etc.

22. Start Small

When it comes to marketing, the thought of a large-scale national campaign comes to mind. However, you can always start small. What we mean to say is - you can take steps to get involved with your community to market your business.

Think about things like - Is there a non-profit or charity where you can volunteer? Can you create bookmarks that promote your business and leave them at your nearest library?

23. Offer to Speak

Look for opportunities to speak in front of an audience to promote your business. Local business groups, libraries, industry conferences, community colleges, and volunteer organizations frequently require speakers.

24. Craft an Impactful Elevator Pitch

For those new to the term, an elevator pitch summarizes what you do in one or two sentences. Create and hone your elevator pitch in a way that you can easily explain what you do to anyone you meet for the first time or when you are networking.

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Tip: A good elevator pitch should talk about solving a problem and intrigue the listener. Also, when you are at a networking event, make it a point to use your elevator pitch as an icebreaker.

25. Look for Guest Blog Opportunities

You can always think of blogging on other websites to reach new audiences. The best part about doing this is, it is completely free! All you need to do is dedicate some time to research guest blog opportunities and then, eventually write a quality article for the guest blog.

Conclusion

From creating an impactful elevator pitch to repurposing your content, these marketing ideas go a long way in marketing your business. Armed with these ideas, you get to make a considerable amount of impact when it comes to promoting your business to your potential customers.

The bottom line? You don't need a huge budget to get results with your marketing. You can always think outside the box and put in a little creativity to make the most of your limited marketing budget.

Now, it is our turn to ask questions. Do you know some other low-budget marketing ideas? We would love to know your suggestions!

As a business owner, your natural instinct may be to expand your operations and scale your business. However, not all business owners put in the required efforts and dedication to attain this goal, making a difference. Regardless of the business size or the industry you operate in, you must invest adequate time and resources in the essential processes, market research being one of them.

Market research is a significant process that can make or break your small business. If done right, you may experience success like never before; otherwise, things can go downhill. The importance of market research is no mystery! Therefore, conducting productive market research can accelerate the growth of your small business.

Importance of Market Research for Your Small Business

Market research helps identify and analyze essential information that can guide your future business operations. You get an understanding of the target audience's needs, untapped markets, competitors and strategies, and the ideas that work and produce desired results.

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Some reasons to conduct market research include:

• Understand the Consumers’ Preferences and the Market
• Explore New Markets and Target Audiences
• Have a Thorough Understanding of the Competitors and Their Actions
• Identify New Opportunities to Increase Revenue
• Determine What Works and What Does Not
• Uncover Trends
• Brainstorm Ways to Generate Traffic
• Develop Effective Strategies
• Identify Prospects
• Develop an Effective and Efficient Business Model

Steps to Conduct Market Research for Your Small Business

Conducting small business market research using the secondary research method is ideal, as it is cost-effective, productive, and less time-consuming. Follow the below-mentioned steps when conducting market research for your business:

• Determine the primary objective of research and the ultimate goal.
• Shortlist all the resources you want to use, like industry data, reports, competitors’ information, etc.
• Gather the data
• Combine and mold all the data in the most useable format
• Analyze all the data and look for the solutions to the questions you defined at the beginning. If you cannot find them, look for other resources and restart the process.

The secondary research method is a pretty straightforward process that is most likely to bring success to your table. All you have to do is set questions and employ different techniques to find the answers to those questions. If you follow this process, you will ‌uncover all the growth opportunities.

How Frequently Should You Conduct Market Research?

Ideally, due to the dynamic market forces and frequent fluctuation in consumer behavior, conducting market research every two weeks is a feasible plan to get a competitive edge and for stable growth. Moreover, for in-depth analysis and reporting, utilizing research paper writer services can provide comprehensive insights and professionally crafted documents, enhancing the quality of your market research.

Otherwise, you will be vulnerable to threats and not likely to stay abreast with the trends. Regular market research will help you explore new opportunities faster than competitors.

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Small Business Market Research Tools You Can Use

Here's a list of some invaluable market research tools for your small business:

1. Online Surveys

Businesses can utilize various online survey tools that are easy to use, affordable, and help understand the customers and their preferences. You can share these online surveys through tools like Survey Monkey, Typeform, and DashClicks' Forms app, customer mailing lists, websites, or social media channels.

2. Dimensions.ai

It is an online library of academic research papers and publications. Through Dimensions.ai, You get access to various authoritative publications to help you make better decisions.

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3. Answer the Public

It is a free website that helps you determine the most commonly asked questions about a specific topic online. Answer the public can help you develop your content strategy, introduce new offerings, and modify your website content.

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4. BuzzSumo

Most content marketers use this tool for conducting market research for small businesses. BuzzSumo helps you understand the consumer needs and content they like the most and engage with. You can set up alerts for industry-relevant keywords, comments, or social mentions.

5. Digital Intelligence Software

You can use tools like the DashClicks' Analytics app to conduct market research for your small business. It can analyze any website's or app's performance and help you understand its performance in terms of traffic source, reach, and size.

6. Think With Google

It helps uncover and analyze the target audience's insights and characteristics.

Tips for Small Business Market Research

Below are some easy tips for doing small business market research!

1. Consider Your Direct and Indirect Competitors

You should know what your competitors are doing and act accordingly. While conducting market research for your small business, you might miss out on indirect competitors and overlook them. However, the fact that their target audience is similar to yours makes it imperative to perform their competitive analysis to avoid missing out on potential audiences.

2. Develop a Framework

While conducting market research for your small business, you gather a lot of information and data, which can be cumbersome to process. Therefore, develop a framework with a specific outline that will help you keep your information structured and organized in an easy-to-understand visual model.

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3. Formulate the Right Strategy

Post-pandemic, the number of small businesses has been rapidly increasing, making the entire business space competitive. However, formulating the right strategy for your small business enables you to invest your time and efforts in processes that will help you generate greater revenue. Choose strategies that will boost the traffic of your website and online shops. You can compare your traffic vs. your competitors in the industry.

4. Connect With the Audience

With so many small businesses, consumers have numerous options to choose from. Customer is the king, and you should treat them likewise only. You should mold your offerings to address their needs and offer value to them. It will help you connect and build a sustainable relationship with them.

5. Study Your Audience

Do a comprehensive analysis of your target audience to understand their needs, wants, shopping behavior, demographics, and other characteristics. You can use Similarweb to gain these valuable insights about your audience. Then, study the data you get and accordingly alter all your activities. For instance, if you find out that your audience prefers seamless customer service, invest in that. Make sure you deliver the best customer service to them. It will boost your small business's growth and success. You should have all the essential knowledge about your target audience in order to develop effective strategies.

6. Study Your Market

Market trends and forces are highly dynamic in nature and keep changing constantly. Therefore, it is imperative to look out for these changes and trends to help you overcome the threats and grab valuable opportunities. Always analyze the trends in your industry and keep a tab on all the top players. Determine where they get their maximum traffic from and keep track of the changes.

Market research will help you understand the impact of changes and act accordingly. For instance, lately, users want to engage with businesses through their apps. Therefore, you should also develop apps with an excellent user experience to succeed.

Note: You can also work with a white label company to make things easier and allow yourself the time to focus on other core competencies.

Conclusion

Market research is essential for the growth and success of every small business. It offers uncountable benefits in the short-run and small-run. Research produces a lot of reliable data, which can help you make informed decisions for the business to sustain. You can build your own data library and grow your business. Therefore, you should understand the importance of market research and invest your time and efforts into it.

SEO software can be the most deadly weapon in your arsenal if you run a digital marketing business. So before you sign up for a subscription, make sure that the software has everything you need to run your business processes and that it's compatible with your pre-existing technologies.

So what are the benefits of using an SEO software?

Digital agencies always struggle while offering quality SEO services. It begins with finding clients for your agency. It would help if you had qualified SEO leads that you could nurture, engage and convert to maintain a steady revenue stream.

Businesses need traffic, leads, and sales from the web. SEO can help you with that, but it's not a cakewalk, so you need a robust SEO software program to help you.

Later, you will need to monitor your clients' campaigns and ensure they also get qualified leads for their businesses.

So, the best SEO software will address your pain-points and help you manage your workflow.

How to Find the Right SEO Software for Your SEO Business?

An SEO tool is not just a piece of software but the extension of your team through which you can perform repetitive tasks and handle numerous activities in the agency environment.

It makes your teams more productive and efficient. If you are successful in selecting the right tool, your growth is almost assured. So, without further ado, go through this SEO Software Guide and learn how to find the right SEO software for your agency.

1. Identify Your Pain Points

Identifying your pain points before selecting an SEO software is essential. Sometimes, all an agency wants is to automate a process, but most agencies need tools to manage and organize the information received from different channels. Some of the pain points agencies face are as follows:

• Organizing contact information
• Measuring campaigns
• Nurturing leads
• Conversion
• Tracking keywords
• Automate processes

2. Enumerate Your Agency's Workflow

Mapping out your agency's workflow is essential before buying an SEO software tool. Having a fair idea of your business processes and pain-points always helps find the right solutions.

Write down your agency's daily routine, including its activities.

For SEO agencies, these activities can include managing communication, lead generation, following up on leads, tracking campaigns, generating reports, on-page, and off-page SEO, and more.

Once you successfully map your agency's workflow, identify where you need help to minimize the time and effort involved.

Pro Tip: Using DashClicks' white-label platform and fulfillment services, you can do all these things efficiently and even set reminders for your team to do a certain task.

3. Does It Allow You to Conduct Competitor Analysis?

It's essential to dissect your competitors' SEO strategies and using that information, formulate a robust keyword and content strategy to achieve top rankings. It becomes even more crucial given the rise in shady marketing and SEO practices today.

Understanding Your Competitors' Backlink Profile

The right SEO software will also tell you about your competitors' backlink profiles and how their content is faring on different platforms. Your site authority largely depends on your backlinks. So, you can make a long-term plan to reach out to those websites with links pointing to your competitors' websites. It will save you both time and money in building quality backlinks.

4. How Good Is It for Website Auditing?

Website issues are akin to cracks in a new building. The sooner you fix them, the better it is for the website's health. Such in-depth SEO audits give you a host of facts and critical issues in your website. But, if you try to perform these audits manually, it will take ages to complete. Some SEO tools allow you to do audits of multiple websites simultaneously.

Some website issues that an audit can track are:

• Pages where users and search engines can’t reach, i.e., orphaned pages
• Missing page titles & meta descriptions
• Broken links
• Page depth, i.e., the number of clicks it takes to reach a page from the home page
• Page server errors

Pro Tip: DashClicks' white label website audit tool, InstaReports, automates this process and generates a user-friendly report based on these issues. These reports provide a complete blueprint of what needs to be done to remove these errors from your website and make it more feasible for search engines to crawl.

5. Does It Allow You to Find High-Converting Keywords for Content Marketing?

The failure and success of a website depends on your ability to find the right keywords. So, in short, it's not easy. Most SEO managers list specific industry terms based on search volume and competition on search engines. The criteria for choosing the keywords is that they should have a high search volume and low competition.

But, it's simply not enough. There are other factors too that should be taken into consideration. You should also differentiate those keywords based on "search intent."

The keywords seeking "free information" aren't the same as the ones used to "buy a product."

So, ensure that your SEO tool provides you with a wide variety of high-converting keywords for content marketing.

Finding New Keyword Opportunities

You may soon hit a wall with your existing keywords and wonder what to do next. A white label SEO software program allows you to discover the existing and new keywords your competitors are ranking for. The SEO tool will also provide related keywords to expand to new markets. Some tools can generate hundreds of keyword ideas instantly.

With numerous relevant keywords, you'll never fall short of keywords for your content, especially blog posts.

6. The Features Your SEO Software Should Have

Here are a few features that your SEO software should have:

A. Lead Generation Tool

Lead generation is tedious, and your white-label SEO software should simplify it. DashClicks' Inbound lead management software streamlines all the lead data and helps you manage all your inbound leads across multiple third-party platforms and distribute them among your sales team for instant follow-ups. The added advantage is that it comes with the deals app that streamlines all your sales activity, making it easy for your team members to collaborate better.

B. SEO Audit Tool

You need to perform an SEO audit to understand your client's problems and get insights into their website's SEO. It's an integral part of SEO services. Doing it manually can be extremely tedious and time-consuming, so it should come with the SEO software you subscribe to. DashClicks, a white label SEO agency, offers a complete SEO audit as part of its white label fulfillment services.

C. Lead Nurturing and Closing Features

As explained above, both the Inbound and Deals apps help you view your leads in the funnel along with all the necessary information and actions pertaining to those. It helps you nurture and close these leads.

D. Customer Relationship Management Feature (CRM)

Without a CRM, you might be losing numerous sales opportunities. When you sign up for DashClicks' white label services, you get access to our Deals app, a sales pipeline management CRM software that considerably simplifies lead and deals management for your sales team.

E. Data Analytics Feature

Without analytics, all that you're doing is just shooting in the dark. That's why your SEO software should have an advanced analytics feature. When you sign up for DashClick's white label platform, you can access our advanced analytics software that tracks and reports on all your marketing campaigns in one place.

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F. Report Builder for Clients

Lastly, reporting is an immense pain for agency owners and their teams. It eats up a lot of productive time and is incredibly repetitive in nature. So, your SEO software should have an automated report builder. DashClicks' InstaReports comes as a relief. It automates report generation by generating professional-grade SEO reports with a single click.

Final Words

Selecting the right SEO software is a crucial decision for an agency. The above tips will help you evaluate your options and choose the most suitable tool for your business. Your SEO software should be compatible with your workflow and meet your business needs. It should also save time and effort and help you deliver the best results to your clients.

TikTok is the new in-vogue social media platform that marketers can't help but adopt! With over a billion users worldwide, TikTok has evolved into the fastest-growing bandwagon and one of the world's most prominent social media apps. Thus, to monetize the platform's influence and expansion, TikTok has launched a 'global agency team' to develop and foster relationships with agencies that administer the majority of the world's advertising dollars.

Similarly, brands are exploring unique opportunities to incorporate TikTok advertising into their marketing campaigns to creatively publicize their business offerings to their desired audience.

However, compared to the other well-established social media platforms, TikTok Ads are a reasonably challenging addition to the marketing industry. So, suppose your business wants to connect with millennials or looking for strategies that work as a masterstroke. In that case, TikTok is an excellent platform to rapidly boost the audience engagement of your brand.

Read on to understand how to advertise on TikTok; from setting up your ad campaigns to reporting and showcasing your success metrics effectively to your client.

How to Advertise Content That Succeeds on TikTok?

Depending on the type of TikTok Ads you want for your business, bear in mind to consult a TikTok ads specialist to assist you in creating unbeatable advertising campaigns on the freshly minted social media platform.

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Here we have some practical tips to assist you in setting up and launching effective TikTok Ad campaigns for your brand -

1. Create TikToks, Not Just Ads!

TikTok is a visual platform that leverages the content graph in lieu of a social graph. Thus, the phrase "when in Rome do as the Romans do" suits perfectly when running highly successful campaigns on social media platforms. Hence, always make sure to create or select a marketing agency that is willing to develop indigenous content for TikTok Ads, which will allow your content to closely align with your targeted community.

2. Capture the Content in 720P Plus

Always make sure to create high-quality video content for your TikTok Ad campaign. As this is a visual social media platform, it is imperative to focus on producing videos with a resolution of 720p or higher to ensure its ranking among the top-performing content.

3. Focus on the Orientation

Remember to optimize your video's vertical orientation and ensure that it perfectly fits the screen when viewed vertically. Incorporating this single trick in your content creation will significantly lift your impressions, enabling you to create better engagement with your targeted audience.

4. Do Not Forget the Audio

Sound plays a remarkable role in engaging your targeted audience with your Tiktok Ads content. It equips you to deliver the information, boost the production value, and stimulate the emotional responses of your viewers. Thus, always talk or add some sound effects, music, or a voiceover to dramatically elevate your content.

5. Make It Crisp and Connected

Storytelling skills come in handy when creating content for TikTok advertising. However, developing brief, interesting, and engaging content is the ultimate key to connecting with the targeted audience. Thus, while designing the content for your brand, keep yourself updated about the latest trends and use different angles and transitions.

6. Make Use of Hashtags, Captions, and CTA Buttons

Incorporating persuasive hashtags relevant to your brand and the targeted audience will help accelerate your content's performance and engagement rate. Therefore, make sure to frame meaningful captions along with the content to strengthen the overall message of the Tiktok video.

What Are the Types of TikTok Ads?

Following are the five types of TikTok Ads that are easily accessible to marketing agencies:

1. In-Feed

The in-feed TikTok Ads appear when users tap their "For You" page in TikTok. These Ads automatically blend with TikTok's indigenous feed, leading your business to achieve relatively high visibility and engagement with your targeted audience.

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Remember - Add a CTA button that leads the audience to your campaign's landing page.

2. Brand Takeover

Brand takeover TikTok Ads pop up on your viewer's screen once they launch the app. You can include CTAs and add links to your brand's landing page to allow your targeted audience to dive deeper and connect with your business.

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3. TopView

Like Brand takeover, Top view TikTok ads auto-plays immediately after the user logs in to the app. However, these Ads capture the screen after 3 seconds of signing in and play automatically for 60 seconds. Thus, make sure to offer awe-inspiring video content to your targeted audience to reach your desired goals through these ads.

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4. Hashtag Challenge

Hashtags allow users to tap and reach the landing pages of TikTok and visit the collection of other TikTok videos participating in the same hashtag challenge. This type of TikTok advertising uplifts the user-generated content, leading you to enjoy the perks of extensive brand awareness amongst your targeted audience.

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5. Brand Effects

When creating content for TikTok Advertising, always make sure to add customized brand filters and other special effects in your video to garner accelerated engagement. Consider taking the assistance of an experienced TikTok marketing expert to help you create compelling content for your brand by combining the top-performing ad formats.

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How to Establish a TikTok Ad Campaign for Your Brand?

Once you are done with the signing-in and approval of your TikTok Business page, follow the below-mentioned steps to launch your first TikTok Ad campaign:

Step 1: Create a Campaign

Step 2: Select the Most Appropriate Objectives

Step 3: Give a Name to Your Ad Campaign and Set Your Budget

Step 4: Build a TikTok Ad Group

Step 5: Create Remarkable Ad Content

How to Measure Performance in TikTok Ads — Marketing Reports?

Tracking the performance of your brand’s TikTok Ads campaign is indispensable to ensure your marketing campaign’s efficacy. So, once you have successfully launched your brand’s ad on TikTok, it’s time to navigate your performance reports, check whether your ad campaigns are working desirably, and determine the areas for improvement.

Here are a few in-house tools ‌you can use to check out the data and insights of your TikTok Ad campaign:

1. Obtain a Complete Picture on the Dashboard

Head over to your TikTok Ads dashboard to have an overview of how your ad campaigns are performing. This will allow you to determine:

• Your current ad cost.
• The status of your ad campaigns, including ad groups.
• Performance metrics, including CPM, CTA, CPC, CTR, and other relevant parameters like gender, operating system, and location.

2. Acquire In-Depth Insights From the Campaign Page

The campaign page will offer an in-depth analysis of how your ads perform individually. For instance, it will provide you with a breakdown of several marketing metrics, including audience analysis, clicks, views, reach, engagement rate, and conversion cost.

Conclusion

While TikTok advertising is pretty new in the industry, it offers you immense opportunities to boost your brand and expand your business before the platform gets flooded with competition. Thus, it is recommended to consult a professional, whether you are here to understand ‘how to advertise on TikTok’ to run a campaign on your own or looking for ways to improve your established TikTok advertising campaign. Hiring the experts will ensure that you’re able to create captivating content to enhance your brand’s visibility amongst your targeted audience. However, remember not to settle for the first ad that brings results. Take time, embrace the trends, experiment, use variations, add creativity, and make the best “magic potion” out of your available resources.

Happy TikTok advertising!

We are moving towards a more data-driven world. Nowadays, data is at the core of everything, and it’s not only limited to engineering and technology.

Businesses can’t survive without access to marketing and consumer data. In a data-driven organization, you need to infuse insights into applications.

If you can integrate a stunning and user-friendly dashboard into your app and brand it as your own, your app may become highly popular without investing much time in development.

As an agency, you’ll be at a significant advantage if you can harness the power of world-class analytics reports.

Here are some ‌benefits of white-labeling and infusing dashboards into your products:

• Adds value to your app
• Provides actionable insights
• Improves user experience
• Elevates brand recognition and loyalty
• Allows you to take advantage of third-party developer expertise
• Allows you to take advantage of the best-in-class available tools
• Makes customization easier

Organizations love white-labeling also because their reports and dashboards have a magical effect on users’ psyche. White-label platforms have incredible reporting power combined with brilliant presentations. Furthermore, it allows you to offer digital services under your branding.

What Are White Labeled Reports?

When you use a white-label digital service, the service provider’s analytics platform integrates with your data source. It extracts data from your database to produce stunning reports and dashboard data projections.

The right white-label platform gives you complete control over your dashboard’s widgets and data visualizations. You can display visual elements the way you want and highlight the most valuable insights through a user-friendly UI editor.

The most exciting thing about white-labeling is that it allows your cross-functional teams to use your logo, brand colors, and styles to make your reports and dashboards look like your teams develop them.

White-label platforms like DashClicks have numerous features that appeal to enterprise users, including tech and non-tech, customer support, and sales, allowing organizations to manage their campaigns with complete control over the outcome.

White Label Reports: Under the Hood

Your pages will ultimately reflect your organization's branding when you implement your dashboard via a white-label platform such as DashClicks. So, your dashboard will perfectly complement your brand as it will carry its look and feel.

With such a high degree of customization, your app will look like a replica of your website. So, even a report will look like you have pulled it using a tool your company has developed.

DashClicks reporting tool – InstaReports offer a strong white-labeling experience to agencies.

• It offers a seamless user interface that allows you to edit your reports faster.
• It will enable you to use many report formats such as PDF, HTML, etc.
• Fully rebranded dashboard.
• Easy configuration of branding, including colors, logos, and fonts.

Exploring White Label Dashboard

Google generates loads of data primarily related to website analytics. White-label dashboards are UIs designed to enable users to view and analyze this data in a beautiful and precisely arranged and organized format. You can use white-labeled reports to distribute this data.

You can easily pull this data with the dashboard as it contains all the controls. The dashboard allows you to change the settings and preferences to get the insights per your needs.

DashClicks' dashboard comes with powerful analytics and reporting apps, so the platform is the ideal option if you wish to offer meaningful analytical data to your clients.

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 18:50

You can customize the look and feel of your reports and make them visually appealing.

Here is what the analytics look like in the dashboard. It also provides analytics about SEO, Google Ads, and Facebook ads. See the screenshot below -

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 23:29

Source: DashClicks Software Tour (40 Minute Dashboard Demo) - 23:37

Built-in Apps for Every Business Solution

As an agency, when you sign up for the DashClicks' white-label platform, you can resell the entire DashClicks digital marketing agency platform, completely white-labeled under your brand.

Here are a few apps from DashClicks' that will give you an unfair advantage over others -

1. Analytics

The analytics app from DashClicks is a real-time marketing reporting software at your fingertips that allows you to monitor and report your marketing campaigns in one place.

2. Contacts

Contacts is a sales CRM that helps you competently manage your contacts with the power of the DashClicks' contact management CRM software. It makes contact management a cakewalk. The sales CRM helps you manage every prospective customer in the light of their customer journey.

3. Deals

Deals is a sales pipeline management software that helps you bring automation to life when managing leads and deals. Sales is the most complex and challenging yet vital part of any business, and the very survival of your business depends on sales. With the deals app, you can easily track your prospects' journey and nurture them in the funnel.

4. Projects

DashClicks' white label project management software provides the easiest and most powerful way to manage your projects, teams, customers, and more. No doubt it's termed as the best project management software for agencies. You should also leverage the power of this app to manage your projects swiftly and efficiently.

Similarly, many other software tools from DashClicks can infuse power into your agency business, such as InstaSites, Sites, Templates, InboundĀ (a lead management software,) and Forms apps.

White Label Reports

Have a look at the following report generated by DashClicks' white label reporting dashboard. It overviews the website build, deals added, and new contacts.

It also provides you with data about page views and visitors.

These reports are easy to understand and grasp, so everybody in the organization can use them. Previously, the reports contained so much jargon and complex data in the digital marketing industry that only marketers could understand them.

It makes them quite user-friendly and extremely helpful in decision-making.

Final Words

White label fully branded dashboards are crucial for agency branding as they enable you to personalize so that you can offer digital marketing as a holistic service.

Indeed, it adds more value to your brand. It also allows you to coordinate with the SEO team, often in real-time, through a dashboard that frequently updates itself. Similarly, white-label dashboards also enable your clients to track campaign performance in real-time.

Would you like to learn more about white label dashboards and reports? Click here for a quick demo.

The process of getting other websites to link to pages on your website is called “link building.”

In simpler terms, it is a practice where you promote your website to other website owners because you wish to secure a link (hyperlink) on their website to your page.

No, you may think why invest your resources and time in link building?

The answer is simple the higher the number of links you have from authoritative and relevant websites, the better your site will perform in the search for relevant queries. As per the latest statistics, the 1st ranking website on Google’s SERPs typically has 3.8x more backlinks as compared to positions 2-10.

Note: In case you don’t know the term backlinks, let us define it for you. The links from a page on one site to another are called backlinks. If a site links to your website, this means you have a backlink from them.

If you want to boost your website traffic from search, you should consistently secure good links from relevant sites. In other words, you need link building. However, there are some prerequisites for link building. These are brilliant communication, strong social skills, creativity, and persistence.

Why Your Business Should Include Link Acquisition in Your Marketing?

Read on to know the reasons why link acquisition is crucial for your business:

• Links are a strong ranking factor in the search algorithm of Google as well as other search engines.
• Links are helpful in audience development.
• A link is like a vote of confidence from one site to another.

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How to Build Links?

Let’s take a detailed look at the categories in which most of the link building strategies and tactics fall.

1. Adding Links

If you visit a website that isn’t yours and manually place your link there, that is known as adding a link. Some tactics that fit into this type of category are:

• Social Profile Creation
• Business Directory Submissions
• Blog Commenting
• Creating Job Search Listings
• Posting to Q&A sites, Communities, and Forums

Building links through these tactics is an extremely easy thing to do. And because of this, those links have a very low value in Google’s eyes (can even be flagged as SPAM in some cases). Moreover, such kinds of links merely provide you a competitive advantage. If you can visit a site and manually place your link there, your competitors can easily do the same.

But, we advise you not to ignore these tactics completely. These can be advantageous for your online business for reasons other than link acquisition.

2. Asking for Links

This is when you get in touch with the owner of the site you want a link from and provide them with a compelling reason to link to you. Giving a “compelling reason” is vital in this case. This is because the people you are contacting don’t care about you or your website. They wish to know what’s in it for them. Don’t worry, we have got you covered here as well. Let’s discuss some of the link building strategies and tactics that come in this category, along with the “compelling reason” you can give to the website owners:

• Guest Blogging: Write useful content for their site.
• Testimonials and Case Studies: Provide positive feedback about their service or product.
• Ego Bait: Mention their work in your content in a positive light.
• Link Inserts: Show them a resource with more information on a thing they have mentioned briefly.
• Skyscraper Technique: Show them a better resource as compared to the one they are linking to.

Right now, these strategies may seem a little exciting to you. However, after you send your first email request, you come face to face with a bitter reality your “compelling reason” looks not so compelling to them. For instance, they may find your guest post not good enough or your resource not unique enough.

So you may note a fact here. For these tactics to be effective, you should create an excellent page that individuals would themselves want to link to. Or, have a lot of credibility and authority in your space.

As it is hard to convince random individuals to link to you, a lot of SEO tactics aim to sweeten the deal by:

• Offering to share their content on Facebook and Twitter
• Offering a link in exchange
• Offering free access to a premium product

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However, offering these “extra advantages” gets you into the grey area of what is known as a “link scheme” as per Google’s guidelines. In other words, when you use these ways, you end up breaking Google’s guidelines.

Note: After going through this section, you may think we are dissuading you from using the strategies and tactics that fall into this category. That’s not what we are doing. We simply wish to set the right expectation here. We want to tell you that you must not give up after sending your 10th outreach email with no response in return. It takes extreme effort to get links with the help of these tactics without breaking the guidelines set by Google.

3. Earning Links

You earn links if other individuals link to your website’s pages without “you” asking them to do so. This only happens if you have something outstanding that makes other site owners want to mention it on their sites.

Tip: Website owners can only link to things they know exist out there. Hence, you need to promote your page for them to see it.

A few tactics and strategies that fall in this category are creating linkable assets such as infographics, surveys, maps, and data studies. (A linkable asset is a content piece crafted to attract links typically from other sites in your niche.)

All in all, we recommend that you invest your money and time into creating valuable and outstanding pages. It will result in good word of mouth and high-quality backlinks in a natural way.

Tip:  Even if you are starting out and have a tight budget, you can still create noteworthy content and earn links organically. At this time, you will have put in much more effort than your competitors.

What Makes a Good Link?

No one is aware of how Google measures each link’s value. But a few general concepts of evaluating links do exist. Let’s discuss two of these important concepts in detail.

1. Relevance

Let’s suppose you own a blog that is about coffee. You post a review of a coffee grinder you think is the best in the market. At a later stage, two friends of yours express a desire to link to it. One from their “15 Tips to Save Money” article and another from their “12 Top Coffee Recipes” article. Both the pages have equal authority.

Now, which one of the two pages do you think will cast a stronger vote in Google’s eyes? The answer is simple the page that is more relevant i.e. “12 Top Coffee Recipes.”

2. Anchor Text

Anchor text is defined as the clickable text in a hyperlink. In a lot of cases, it describes the linked page. Google notices the words in anchor text to better understand the keywords the referenced page deserves to rank for.

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Best Link Building Practices

Although we have already discussed some link building strategies and tactics, let’s discuss two of the most effective ones.

1. Creating Linkable Assets

As mentioned before, a linkable asset is a content piece created to attract links generally from other sites in your niche. Examples of linkable assets include case studies, infographics, list posts, etc.

We recommend that you visit your competitors’ websites to check the dominant type of linkable assets in your industry. After you find out the linkable assets that attract links in your industry, we recommend you start creating them.

Tip: As per the latest statistics, infographics are famous for attracting links. Ideal for condensing complex information, 53% of SEO specialists produce them for the purpose of earning backlinks.

2. Checking Competitors’ Links

Pursuing your competitors’ links is another link building strategy you can follow. If you get to study the links of the top-ranking page for your search query, you can figure out which tactics to use to get similar links and outrank that page.

So, how do you check your competitors’ links? We recommend that you use an SEO tool called Ahrefs. All you need to do is enter the keyword you wish to rank for in the Keywords Explorer and check out “SERP Overview.” It tells you the number of backlinks and linking websites the top-ranking pages have.

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When you click on the numbers, you get to view a report listing each one of the links.

Now, with this information, we recommend you do the following:

• Check how the links were acquired and use those tactics to exceed the number of links of your competitors.
• Try to get links from those pages that have linked to your competitors.

If you want to dive deeper into link building, these resources can help:

• Technical SEO Implementations to Increase the Impact of Your Link Building Campaign
• 9 Easy Local Link Building Tactics

Conclusion

Now that you know the basics of link building, its importance, and different link building tactics, it is time to get cracking!

If you have never built links before, you can start as soon as possible to be able to land your first link. If you have been link building for some time now, we hope you try out a tactic or two from our list to see the differences.

As we have already told you, link building is not that easy and the tactics continue to evolve. But we do hope that you get to know some approaches from this article and become an even better link builder.

Always remember, link building is both an art and a science analytical skills and technical knowledge is necessary, but our creativity is definitely the defining element.

Happy link building to you!