As per the latest statistics, the top five organic results account for 67.60% of clicks in Google.

Keeping these statistics in mind, one can easily conclude that top Google rankings can help you attain success in your online business.

Owing to this reason, business owners are constantly searching for ways to improve their Google rankings without getting penalized.

The truth is, there is no one magic button that can help you directly jump to the top of the SERPs. However, there are certain steps you can take to achieve this. It requires dedication, creativity, and persistence to improve your Google ranking, especially because of the dynamic nature of the Google algorithm.

If you too are wondering how to rank high on Google without getting penalized by the algorithm, read on.

1. Learn About the Google Algorithm

As we already know, Google constantly introduces changes to its algorithm. Most of these modifications are not publicly announced, but if you spend time in the inner circle of search engine experts, you'll be able to figure those out!

Here are some major algorithm updates that you should know about:

• Core Update (May 2022): This algorithm update led to noticeable ranking fluctuations.
• Page Experience Update (June 2021): This update affected News alerts, Core Web Vitals, and organic results.
• Core Update (December 2020): This update laid focus on content relevance and quality.
• Mobile-first update (July 2019): Googlebot prioritizes websites that work well on mobile phones.
• Mobile-friendly update (April 2015): Favoring sites that have mobile-friendly versions.
• Pigeon (July 2014): This update worked at the integration of local search results such as Google Maps.
• Hummingbird (August 2013): Focussed on understanding the intent and context behind the search of the user instead of just taking into account the literal words they typed.
• Penguin (April 2012): Targeted spammers and sites that purchase unnatural links to increase their rankings.

Of course, there were other updates too. To learn about all the updates in detail, check out Google Webmaster Central.

2. Assess Your Current Google Ranking

In order to improve your Google ranking, it is essential for you to know where you currently stand. Luckily, there are several tools to help in this regard.

A. Use Ubersuggest to Know Your Website's Keyword Rank

If you have been targeting certain keywords in your page content, visit Ubersuggest so that you can assess your rank.

Firstly, you need to log in. Then, click on the Traffic Overview located under the competitor report. As a next step, enter your domain. Now, you can view the list of SEO keywords you rank for, an overview of your SEO keywords ranking, and the top pages.

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Scroll further down to see the SEO Keywords chart, which lets you know where you rank for main keywords.

B. Check Your Site Speed

Site speed is an important Google ranking factor. If your site loads slowly, you have a significantly lower chance of a high search position. It will impact your ability to convert too. According to the latest statistics, for every 100ms improvement in load time, Walmart witnessed a 1% increase in revenue. So, it is easy to spot the difference a change in load time can create.

To improve your Google rankings, it is vital to check your site speed. Run your own website speed test by using tools such as Google PageSpeed Insights, Pingdom Website Speed Test, and WebPageTest to find out.

C. Check the Overall Health of Your Website

It is crucial to check the health of your site before you begin optimizing.

Have you seen a sudden decrease in organic traffic after years or even months of consistency?

Do you think Google has banned or de-indexed your site?

Thankfully, there are a lot of tools that can help you answer these questions.

For instance, use the MxToolBox Domain Health Report tool to check for major problems in five categories: blacklist, DNS, mail server, general site problems, and web server. You can work towards fixing them from thereon.

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Tip: To know whether you have been penalized by a major algorithm update, try out FE International's Website Penalty Indicator tool.

When you enter the necessary details, such as your domain and database, a graph appears showing your website traffic in relation to major update rollouts.

If you want to check for a Google penalty, you can try Google Search Console. Log in and search for the Security & Manual Actions report. It will tell you if Google has taken manual action against your website.

Note: The report is only shown if a human reviewer has determined that your website breaks the quality guidelines of Google. It doesn't tell you if a change in Google Algorithm has penalized your website.

In case you have a manual penalty, fix the problem and submit a reconsideration request to Google.

3. Assess Vital SEO Metrics

Now it is time to track and measure some of the most important metrics so that you know the areas that need improvement.

A. Organic Traffic

To know how many visitors land on your website, log in to your Google Analytics account. Then, check the acquisition channels report.

B. Organic Traffic Conversions

You must focus on the keywords that bring traffic to your website. Take the help of Google Search Console for the same. It shows the number of clicks you get for certain keywords in organic search results.

4. Ensure Your Website Is Mobile-Friendly

Your website must be mobile-friendly and prepared for a mobile-first Google.

Mobile devices account for about half of website traffic around the world. So, if you want a higher ranking, ensure your website performs well on mobile devices.

In January 2017, The Google Webmaster Blog stated:

“Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

In 2020, Google began sorting websites by mobile device friendliness (mobile-first indexing). In case your site is difficult to navigate, it will severely affect your rankings.

Fortunately, you can determine if your website is mobile-friendly by taking Google’s Mobile-Friendly Test.

All you need to do is enter your URL and click on “RUN TEST.”

The result states a “yes or no.” You even get a list of page loading problems. This way, you can take care of these issues and make sure your mobile website runs in a smooth manner.

How to make your Site Mobile-Friendly?

Here’s what you can do to make your website mobile-friendly:

• If your site is built on a famous CMS platform, such as Wix or WordPress, most of the themes are mobile-friendly. You may have to update your website to the most recent version to benefit from these features.
• Don’t use pop-ups that just won’t close.
• Ensure form fields and CTAs use huge, easy-to-tap buttons.

Note: These days, designers can build a mobile-friendly, professional, niche-based website for you if you don’t have one. But there is one thing you should know – they will take several days to build it.

Here’s a solution for this- use DashClicks’ Site tool and create a mobile-friendly, custom-branded agency website in just a few seconds. Pretty cool, right?

Listen Up: Mobile and local search share a strong connection. Google caters to hyper-local search, connecting brands and customers in the smoothest and fastest manner.

Therefore, ensure your Google My Business profile is fully updated and comprehensive.

For a person searching in your area, these profiles can serve as a deciding factor. Claim and update your business listing if you haven't already. Ensure you do the same for other local listing sites as well.

5. Look For Current Penalties and Fix Them

We have already discussed some ways in which Google can penalize you. Some other common practices penalized by Google include:

• Keyword stuffing or hidden text
• Hacked website
• Sneaky redirects
• Cloaking (full version of content is accessible to Google, but users get access to only partial content)
• User-generated spam

Note: You also risk a penalty if your website features less-than-valuable and thin content.

6. Do Keyword Research

If you want to get a lot of traffic and improve your website ranking, you should focus on using keywords relevant to your business.

Conduct keyword research and make a list of the best keywords to optimize your website. Do not forget to look for long-tail keywords, as they are used more often to search on Google.

Tip: To find long-tail keywords, you can use some tools such as keywordtool.io and Ubersuggest.

Refer to our Keyword Research for SEO Guide to find the right keywords to use in the content of your website.

7. Improve Google Rankings With On-Page SEO

After you determine which keywords you want to target to maximize your performance, you are now in the position to make meaningful on-page SEO changes.

How to perfect your on-page SEO to improve your Google rankings? Let's take a deeper look:

A. Featured Snippets

Featured snippets are short excerpts from a webpage that show up in search results of Google in order to quickly answer a question by the user. It is a great way to push your result to the top of the first page.

Here's how to target them:

Brainstorm and think of a question about your industry that searchers are frequently typing into Google. Then, figure out a way to incorporate the answer to it into your website's featured snippets.

B. Optimize Title Tags

Ensure all of your title tags are unique, descriptive, and cater to your targeted keywords. Do not use the same title tags repeatedly.

Some title tag optimization tips you should know are:

• Title tags can make-or-break traffic as well as conversions. So, put your potential visitors before Google.
• Use dashes ( – ) and pipes ( | ) between terms
• If you are an e-commerce company, you can use this format for title tags – [Product’s Name] – [Product’s Category] | [Brand Name]

8. Create Top-Notch Content

When you write amazing content, you provide real value to your site visitors.

When Google sees a large amount of valuable content which is neither filled with keyword stuffing nor spammy, it takes notice. Hence, you should definitely focus on creating top-notch content to boost your Google rankings.

9. Get Backlinks the Right Way

To determine the worth of your website, Google looks to other websites. When you list your website in spammy directory websites or pay for backlinks, you play with fire. Untrustworthy and spammy backlinks can lead to a Google penalty. It is something that’s just not worth it.

Instead of getting poor-quality backlinks, you must work towards earning high-quality alternatives. This way, you get to improve your website ranking.

High-quality links come from authority websites that have earned respect in Google’s eyes over time.

To get these links, you can do guest posting and then get an authority link back to your website.

Tip: To find blogs and websites to guest post for, search for your keywords or industry topics along with a phrase such as “Submit a Guest Post” and “Write For Us.”

Once you know a few blogs to submit a guest post to, you still have one more step to take. You want to see if writing the guest blog is even worth the effort.

For doing this, check the Domain Authority of the site by using a tool called Open Site Explorer.

A high domain authority is ideal, so consider websites that have a number at least larger than 30.

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10. Be Active on Social Media

Search engines such as Google try to take into account as much information available about you as possible when deciding whether to rank you. Social media is great in this regard. It helps search engines determine where they should place you if an individual searches for a topic that falls in your niche.

Search engines consider these questions specifically:

• How updated are your social media accounts?
• How active are your social media accounts?
• How many times does your site’s content get shared on social media platforms?

Also, as per the latest social media statistics, 4.59 billion people use social media around the world. This means, if you leverage social media, it can bring huge traffic to your site, and in turn, increase your search ranking.

Conclusion

After all is said and done, ensure you cover the following in order to improve your Google rankings:

• Dedicate time to entirely understanding your target audience and their needs.
• Conduct research for long-tail keywords and create useful content to solve their problems and make them return for more.
• Keep producing valuable content and promote it in every way you can.

Bottom line, to improve your Google rankings without getting penalized, you need to create valuable content, presented in a helpful manner. Also, keep in mind the things Google can penalize you for, such as bad linking practices, over-optimization, and duplicate content.

Also remember, it can take up to 6 months for your content to show up in the search results.

Now that you know how to rank higher on google without getting penalized, which of the above-mentioned ways you are going to start with first? Do let us know in the comments!

Gone are the days when automation sounded like a luxury for businesses. Automation has transitioned from a luxury for larger enterprises to a necessity, so even small companies are rapidly implementing it to stay agile and competitive.

In this article, we will discuss how you can increase your digital agency's sales by using three popular DashClicks automation tools, i.e., Deals, Contact & Inbound apps.

But, first, let's discuss what process automation means and the benefits of adopting it.

What Is Automation?

The dictionary meaning of automation is a technique, operating system, or method of managing a process using automatic tools to mitigate human intervention.

In simpler words, automation is using software applications to automate business processes so that we can minimize the need for the human workforce.

Through business automation, we can replace labor-intensive business processes saving time and effort.

What Is Automation Software?

Automation software is applications developed to handle menial and repetitive tasks usually handled by humans. So, it minimizes human input, providing us with more time to do jobs requiring logic, critical thinking, and creativity. Automation software is used in multiple industries. By enrolling in an Automation Testing Course, professionals can gain the skills to efficiently test these automated applications, ensuring they work reliably and help organizations improve software quality and productivity.

Sales Automation Software

When you automate your sales process, you split sales into a few simple steps and automate these tasks using a software program. You can automate tasks such as lead capturing, email marketing, deal or sales pipeline, and contact management.

Here are some of the best sales automation software to help increase your agency's sales -

1. Using the Deals App

Sales pipeline management can be a big hassle for startups and agencies. You need to keep a tab on actions taken on leads, their position in the funnel, and the strategy you need to convert them. You may quickly lose leads if you don't manage them properly. The Deals application is a powerful tool that the DashClicks' white-label platform offers.

This app helps you create a variety of sales pipelines so that you can visualize your sales funnel and path to closing deals. It will also allow you to track deals.

You can break this journey into many steps using the Deals App. It comes in handy while managing tasks and tracking performance at different stages. It will also help you identify the salesperson accountable for a lost lead.

You can watch this video to learn how to use this app.

How to Access the Deals App?

You can easily access the Deals App from the DashClicks dashboard. Login to your DashClicks accounts, go to the app drawer in the top right corner and find the Deals icon.

Go to the Deals app >>Click on the My Deals tab to navigate the app.

On this page, you'll be able to see your latest sales pipeline and your active deals.

Can you see some solid color lines here in the first row? It suggests the stage of the pipeline your deal is in.

Here is the list view of your different deal stages -

When you click on a specific stage, you will see an expanded view of the individual deals available. Using the search field, you can also search for a particular deal by name.

You can easily export this deal using the Export button into a CSV file.

Click on the "+ New Deal" button next in the menu to create a new deal.

Using its user-friendly menu, you can easily add, edit, or reorder a sales pipeline.

Deal Automation

Deal automation is the most incredible feature of this application. For each new deal, you can automate the most repetitive and tiring tasks the salespeople are assigned while working on a pipeline. These tasks include sending follow-up emails, text messages, and reminders. Manual execution of these monotonous and tedious tasks may lead to human errors.

You and your team can save time by utilizing the Deal Automations feature. Here are four related automation offered by DashClicks. Click on each link to know more about them.

• Email Automation
• SMS Automation
• InstaSite Automation
• InstaReport Automation

You can automate reporting through the reporting tab. To keep the record, you can utilize automation logs.

2. Using the Contacts App

Adding profiles of individual and business contacts helps you integrate valuable information that you can use in your campaigns, notifications, and templates.

Similar to the Deals app, you can access the Contacts app from the app drawer icon of the dashboard.

Here is how you can navigate the Contacts app. Enter the details of people, businesses, and filters, in this app for better contact management.

You can use "+ New Person" to add new people and "+ New Business" to list new businesses in the app. The contact preview looks like the following screenshot.

The app has several features, but the four most prominent features are:

• Add a Business Contact
• Add a People Contact
• Use Your People Contact Records
• Use Your Business Contact Records

The Contacts app automates contact management and saves you a lot of time and hassle.

3. Using the Inbound App

The Inbound application is a blessing for digital agencies as it helps them become the sales rockstar. With a focus on lead generation, this app will help you set up and integrate campaigns.

If you use various third-party platforms, the Inbound app will help you create new campaigns in the app. The app allows you to assign sales representatives to new leads, further streamlining the sales process. The app will send automated notifications to your teams with the updates on those leads, so the teams can better track their performance and take the most appropriate course of action.

It also makes adding fresh leads to your sales pipeline a cakewalk. The reporting feature of the inbound app helps you track and record the details of the phone calls. The app will notify you about fresh leads if a form submission happens.

You can watch this video to learn how to use the Inbound app.

Accessing the Inbound App

You can easily access the unbound app through the app drawer available in the menu.

You can easily track your leads from the My Lead page. The dashboard looks something like this:

If you choose "Phone Call preview," you can listen to calls or messages. If you select "form submission," it will provide you with all the form responses the user provides. You can easily customize your Inbound app by clicking on the "Customizing the Inbound App" tab.

You can also see a campaign overview in the Inbound app and get the details such as the date it was created, the number of leads generated so far, integration type, and notifications.

Create a new campaign by clicking on the "+ New Campaign" button.

Here are some campaign types you can create in the Inbound app.

• ClickFunnels
• Facebook Ads
• Instapage
• CallRail
• Forms

You can use the reporting feature to get breakdowns of campaign performance. You can use the following filters:

• Phone calls
• Form submissions
• Total leads
• Leads by date
• The lead count per sales representative

The app allows you to filter by leads, integrations, or sales reps. So, it brings all your leads-related information to your fingertips, and your team can significantly benefit from it.

Final Words

DashClicks' white-label platform provides you with an unmatched marketing and sales ecosystem through which you can run campaigns, track the performance of your sales team, optimize your campaigns, and ultimately boost your sales. It also helps you in customer retention and increasing brand value. DashClicks' Deals, Contact & Inbound apps can be a game changer for your agency's sales performance.

Showing up on the first page SERPs isn't enough if the audience shows no interest in your content. Instead of concentrating all your efforts on producing local SEO content to achieve the top position on SERPs, you need to fathom what converts searchers into readers, and readers into customers. We know the answer - you achieve this when you work towards improving your organic CTR.

Organic click-through rate (CTR) is the percentage of searchers clicking on a search engine result - the result we are talking about here is your URL.

Increasing organic CTR means gaining more traffic for your website. You need to get every bit of traffic you can as the share of clicks being distributed by Google is on a continuous decline (because of SERP features and paid ads looking less similar to paid ads).

If you concentrate your efforts on increasing organic CTR, you can also improve your Google ranking. When your URL is frequently clicked on and visited, the search engine algorithm considers your page as relevant and valuable for future queries that contain your content keywords.

Organic CTR, although primarily dependent on ranking position (the more individuals see your content, the more the likelihood of them clicking), is also influenced by a number of other factors.

It is now time we discuss the different ways in which you can improve your organic CTR. Let's start:

1. Structure Content for Featured Snippets

Featured snippets are rich search results appearing in the form of a content box on SERPs. These brief excerpts attempt to provide relevant answers based on the user's query. Placed at the top of the SERPs below the paid ads and above the organic search results, featured snippets content is automatically extracted from webpages that Google has indexed.

According to a study by HubSpot, the organic CTR for their high-volume keywords rose by over 114% when the results appeared as featured snippets. So, for the purpose of increasing your CTR, you can think about structuring content for featured snippets.

When you check the SERPs of your primary keyword and a featured snippet appears, make it a point to structure your content similar to the way the featured snippet is showing their answers.

For instance, if a list-based snippet appears, ensure your content is also designed in a numbered list format.

2. Pay Attention to Your Titles

People don't see much on the SERPs other than your titles. If you want individuals to click, you must make it a point to get creative with your titles.

The different ways to improve your titles are:

• Use Brackets in Your Title: Brackets in headlines are known to increase clicks.
• Make it a Numbered List: Numbers in titles contribute to an increase in CTR.
• Don't Use Heavy Title Tags: They are simply boring and don't encourage more clicks.

3. Use Title Case

In sentence case, most major and minor words are lowercase. On the other hand, in title case, major words are capitalized and most of the minor words are lowercase.

Use title case because it makes the heading stand out, leading to more clicks.

4. Improve Page Load Time

When you ensure that your website loads as quickly as possible, it helps you to drastically improve your organic CTR. This is because a click is considered only if the visitor lands on your site. In case your page load time is lagging, the click may not occur.

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Note: SEO-friendly website is optimized for speed and fast loading time. So, ensure your website is SEO-friendly for the purpose of boosting your organic CTR. In case you need an SEO-friendly, professional, niche-based website, then you must know it takes several days to build one. However, if you use DashClicks' site tool, you can make an SEO-friendly, custom-branded agency website in just a few seconds. Pretty cool, isn't it?

5. Get Emotional

When you incorporate emotion, people notice it. Emotion works as a powerful psychological tool that can encourage clicks.

You can always use emotional words in your titles or descriptions, such as instant, proven, best, secret, etc.

6. Optimize Your Page URLs

Your page URL is one of the pieces of information displayed on the SERPs. So, you must optimize it to boost your organic CTR. Here's how you can do this:

• Make it as descriptive as you can.
• Incorporate your keyword naturally in your URL (so that the core topic is highlighted to the users).
• Keep it short to make it look attractive and easy on the eye.

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7. Use Long-Tail Keywords

One of the most simple ways to increase organic CTR is to use long-tail keywords, particularly in your title tags and headings.

Owing to their highly descriptive nature, long-tail keywords match your content to search intent.

When users see a long-tail keyword that can answer what they are looking for, they click on the URL.

Now, how do you research long-tail keywords?

Use keyword research tools such as Ubersuggest. Enter the seed keyword in the search bar and click on search. Then select Keyword Ideas located in the left sidebar. Now, you can choose the relevant keywords for your post from the list of keyword ideas.

8. Write Effective Meta Descriptions

Meta descriptions are the snippets of text shown below the title tag in SERPs. When you write attractive meta descriptions, you tell users about your page and compel them to click on the result.

Here's how you can optimize your meta description:

• Use keywords to communicate to the users that your article can provide an answer to their problem.
• Make it as relevant and specific as you can.
• Use powerful and persuasive language.
• If possible, add a CTA such as find out how or learn more.
• Answer the user's question in the meta description itself.

9. Create Posts With Images

A lot of people use images in their posts. But did you know it can boost your organic CTR? Images in your content are a great way to increase engagement. They are also a necessary ingredient to your content popping up in infoboxes and featured snippets on the SERPs.

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Apart from this, your URL is more likely to be clicked when users check search results in the images section of Google.

For this to work, make it a point to follow image SEO best practices such as adding alt text and precisely naming your images.

10. Use the Listicle Format

Listicles is an article made of a list that is readable and snackable - our brains just love them! So, make sure to include them in your content strategy to boost organic clicks. Ensure you include numbers in your title tag and headlines. We say so because the users get convinced that they are about to open an easy-to-reach article.

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Tip: Listicles also increase the likelihood of appearing in featured snippets.

11. Check for CTR Winners and Losers

Another step you should take to boost your organic CTR is to calculate the winners and losers of your existing pages. This will show which pages, content types, and titles are top-performing and which are performing poorly. For this, you use Google Analytics.

First, visit Acquisition then Search Console, and then Queries and know which Google searches lead to your existing pages.

The report will display important information such as impressions, CTR, clicks, and the average SERP position of your current pages. It also displays sessions, bounce rates, conversions, and other useful data. You can also check your landing pages in the same menu.

Using these reports, you can check what is working and what isn't. Then, you can visit old web content and pages to optimize them to boost your organic CTR.

12. Learn Copywriting Basics

The art of copywriting studies psychology to fathom the reason people click and how to optimize content so that they click. Quality copywriting is known to increase conversion.

Some copywriting hacks you should know in order to boost your CTR are:

A. Make Your Title a Question

We all know that the use of voice search is increasing. Individuals are speaking full-sentence questions into Google. So, ensure you make your title a question to increase CTR.

Use a tool called Answer the Public to find popular questions on your subject and select the relevant ones as your title.

B. Check Out Title Templates

Research about how to create intriguing and clever titles. Here are some examples:

• The Seven Benefits of Aloe Vera (Number Five Will Shock You!)
• Most People Have Trouble Naming 17/25 Of These Things Do You?

13. Update Your Title Tag to Include the Current Year

A step that automatically increases your CTR is when you add the current year to your title tag. Google tends to show results that have the year in the title, specifically in industries that change at a rapid pace (such as marketing).

Whenever you add the year to your title tag, ensure you also update the content to match the ongoing trends.

14. Add a Personal Touch

Take a look at this title of an article: We Tried 5 Slack Alternatives during 5 Weeks (Our Team Feedback)

The article appears to be human-friendly and opinion-based. These types of articles grab a lot of eyeballs and hence improve your organic CTR. So, share your experience and opinion in your articles wherever applicable. Also, make it a point to add words such as our team, we've tried, our feedback in the article titles.

15. Use Yoast Preview (in WordPress)

For WordPress users, Yoast is an SEO tool that helps boost your organic CTR. Before publishing your post, preview your snippet the way it will be displayed on SERPs. Then, make any changes based on the recommendations provided.

When you preview your snippet, you can see if it actually makes sense!

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16. A/B Test Headlines on Social Media

Craft such a headline that it compels users to click on your article. But, how to know if your headline will resonate with your target audience?

We know the answer - test it on social media platforms.

Once you optimize your headline, test it by sharing your article with your audience on social media. Wait for a few days and then change the headline and re-publish the article again. Wait for the exact number of days you waited for the previous post. Then, when the time is over, check the engagement rates for both the posts.

The headline with the most engagement is the one you should choose! This A/B test works even better if you have a large audience base on social media.

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17. Use Negative or Positive Sentiment

The use of titles with either negative or positive sentiment is known to increase organic CTR, but even today, you can see titles with a neutral sentiment.

To understand what we are saying, check out these examples:

• Positive: 15 Incredible Ways to Increase Sales Tremendously
• Neutral: 15 Ways to Boost Sales
• Negative: 15 Terrible Mistakes That Kill Sales And Ruin A Business

Note: The average organic CTR is between 3-5%. But, it is important to note that a good organic CTR is benchmarked against your own CTR curve and not against industry standards.

Conclusion

Organic click-through rate is a crucial metric that you should track as it impacts the amount of traffic that comes to your site and your rankings.

Having a high CTR is great for your business as your website gets more traffic. It also means more brand awareness because your rankings improve.

Today, with so many ways to improve organic CTRs, business and website owners can easily get the desired outcome.

Now, it is our turn to ask a question, which of these strategies will you use to boost your organic CTR?

Reporting is an essential but perhaps sometimes tedious task, as it consumes your productive hours. Tackling complex data might take a few hours to several days, depending on the number of clients you have.

If your agency client needs a smaller reporting frequency, i.e., weekly, it might become quite taxing for your team. What makes it even more challenging is that you need to be meticulous while preparing those reports as marketers use them for critical decision-making.

What Is a Reporting Tool?

A reporting tool for an agency, or marketing reporting software, is a system that fetches information from various channels and re-arranges it in graphics charts, tables, and visual presentations. It makes the complex information easy to understand, interpret and consume for better decision making.

If you want to turn your agency into a reporting powerhouse, here are a few tips:-

1. Customize Your Dashboard

Different clients have different priorities, so you need custom metrics for each. However, one thing is common among them - most want to evaluate their performance across various channels. You can combine data from different integrations into a single exclusive metric to communicate the campaign performance as per the client's requirement.

Custom metrics give you the needed flexibility because generalized metrics only give you an approximate idea of what is happening.

DashClicks uses multiple metrics and integrations to present data into one organized dashboard. So, you can see your campaign performance according to other channels. All you need to do is drag and drop the items to communicate your campaign's success.

2. Manage Everything From a Single Dashboard

Too much data can lead to analysis paralysis, which is why most clients prefer to keep it minimal. They find it convenient to control everything from one dashboard. It allows you to pull necessary data and use the relevant metrics for crucial decision-making through numerous integrations.

Using a visual dashboard, you don't need to look further. It can paint a good picture of how your campaign is faring.

It allows you to use the specific metrics you should track. Marketing today has become highly complex with too many channels, increasing competition, and exploding volumes of data. You might need to switch between platforms, consuming a lot of time extracting the information you're looking for.

Using a platform like DashClicks, you can easily connect numerous digital marketing channels in a few clicks. DashClicks offers 30+ integrations with channels such as Facebook ads, Google Ads, Google Analytics, Google My Business Insights, etc.

You can combine these channels with digital marketing tools such as a keyword rank tracker. Besides a white-labeled dashboard and fulfillment services, DashClicks offers a whole marketing ecosystem for agencies. Its software apps such as Contacts, Deals, Analytics, Inbound, and InstaReports come equipped with built-in tools.

It will make your life easier!

3. Use Storytelling

You can make your reports even more engaging by storytelling. It is the desired value addition you can provide to your client. You can set goals and keep clients updated on the campaign's progress by highlighting the achievements.

If you fail to communicate your successes, your clients will never realize the value you're offering. Furthermore, you can use data and visual elements to tell the brand's success story, saving time and increasing engagement. It's also suitable for your agency's branding.

4. Make Your Client Feel Special Through Personalization

Adding personalized insights and commentary to the report is an excellent way to make your clients feel special.

You can easily do it on your custom dashboard by adding specific comments for each section in the report and providing an overall campaign summary at the end. Based on it, you can also make recommendations that will make decision-making easier for your clients. If there are any unusual data patterns, you can highlight them, and your clients will appreciate that.

Source: Video (Time - 2:10)

To ensure more accuracy while automating your reports, you can set up mechanisms such as getting prior approval for each report. A brief review will make sure that the report doesn't miss anything.

Pro Tip: It's a good idea to double-check each report's content before they are automatically sent to the client so that you can find the opportunities to upsell and identify the faults in the campaign. A brief review of your report can significantly enhance your report's face value by opening the doors for upselling and improvement in the campaign.

5. Use Visual Elements

Sometimes your clients cannot interpret the complex reports because they are unaware of the specific metrics used. It often happens because they don't have the time to study marketing and the related jargon.

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Data visualization will go a long way in helping such clients. Your visuals should be arranged in a story format with different scenes that weave an exciting story together.

Visual elements can make the report lucid, clear, and precise, so even a naive person can interpret it.

Search online for marketing report samples and see how you can creatively use visual elements to present stats and facts in your digital marketing reports.

6. Organize and Streamline Your Workflow

Streamlining your workflow inside your agency is a crucial step you need to take to scale and grow your agency, and it begins with effective delegation. Therefore, you should learn to delegate smartly.

Using a white label platform helps you seamlessly delegate tasks. You can create staff accounts on your white label platform and assign them different campaigns.

The platform provides them access to the tools they might need during the campaign. DashClicks allows multiple employees in your agency to access their platform using different login credentials. So, they can use it according to their needs, improving the workflow.

The platform will also allow you to track your agency's overall performance on different campaigns. You can improve the overall performance of your ad agency and its success rate through intervention.

7. Make It Easy for Your Clients to Access Their Data

One significant advantage of using a white-label platform is that it builds trust by offering tremendous transparency.

With the rising trend of on-demand services, most customers want to access their data per their needs.

DashClicks provides you and your team members with access to its dashboard. So, your clients can log in and see their campaign performance in crisp detail.

It simplifies client management and makes it convenient for your clients to review the campaign performance across different channels in one place.

It also allows you to navigate different accounts and find the information you want in a few clicks.

8. Share Reports in Different Formats

You can export digital marketing reports in various formats such as XLS, CSV, and PDF. You can also send it through email.

You can use these formats for ease of use and convenience for different clients.

You can directly share them from the dashboard using marketing reporting software like InstaReports, which can generate the entire campaign report within a few seconds.

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InstaReports is a highly convenient reporting tool for agencies that saves them time and effort. You can utilize this time in other productive ventures such as marketing and project management. The reports created by InstaReports are easy to understand and full of graphics and illustrations.

9. Use Pre-made Templates With DashClicks' Template App

DashClicks' Template App offers many dashboard templates, such as email and SMS templates. You can choose them according to your convenience and priorities in the marketing ecosystem.

These templates allow you to personalize your messaging by injecting data from apps, team users, contact records, and other data sources.

Final Words

DashClicks' automated reporting system is a game changer. Make life easier for you and your clients and save countless hours doing repetitive and monotonous tasks such as generating reports.

With numerous integrations and an intuitive dashboard to find the data you are looking for, you can easily track your campaign's performance through DashClicks' white label reports. These reports can be the greatest weapons in your arsenal for decision-making.

Businesses across the globe collectively spend billions of dollars on content marketing. However, it all comes down to rankings and the tactics they use to ensure high rankings. One such factor influencing your webpage ranking on the search engine result pages is the usage of Latent Semantic Indexing keywords. Now, you must be wondering what LSI keywords are, how they work, and whether they are significant? Fret not!

Below, we have discussed Latent Semantic Indexing keywords, why they are important, and how to use them!

What Are LSI Keywords?

LSI stands for Latent Semantic Indexing. LSI keywords are terms used by search engines to analyze and understand the webpage content. You should know that only those terms classify as Latent Semantic Indexing keywords that are based on similar concepts or are relevant.

LSI is a patented process that you can use to retrieve textual data objects. It will help you categorize the content's topic using related keywords.

Does Google's Algorithm Prioritize Latent Semantic Indexing Keywords?

Well, you will be surprised to know the answer- probably not! In 2019, a Google representative stated that they do not believe in anything such as LSI keywords. Therefore, it's false information that Google uses Latent Semantic Indexing keywords in its algorithm.

In fact, Google follows its own detailed method to determine the webpage's relevancy. Apart from a set of keywords, it considers various other factors. While analyzing your page, it considers the page as one entity to learn about the content topic.

Google can evaluate all the other non-keyword terms on the webpage to determine the page ranking, contributing to your SEO.

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Note: Several marketers and SEO experts believe that adding any set of related phrases is the same as adding Latent Semantic Indexing keywords. However, it is not correct as LSI keywords are highly specific in nature.

Why Are Related Words and Phrases on a Page Important?

Gone are the days when search engines would determine the topic of the webpage content solely based on the keywords used in the content. For instance, if you repeatedly used the word content marketing' in the text, it would categorize the topic as content marketing', making keyword density essential. It means if you did not use the keyword multiple times, Google would not figure out that the term is the primary topic of the content.

However, now, Google is way smarter! It deeply analyzes to understand the overall topic of the webpage content. For this, it also studies semi-related phrases or words to evaluate the content.

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For instance, you publish a blog about hats'. Google will verify if you have incorporated the keyword hat' in your content, image alt text, title tag, and other necessary sections. But, it will also look for related works like summer, jute, and colorful. Locating these related keywords in the content will help Google gain confidence that the content is about hats'.

Recently, a Google research revealed that it looks for collocation words to determine the main topic of the content.

You should know that semantically-related keywords are not synonyms; they are words frequently used with your target keyword. For instance, let's take a word- job. Now, the word occupation' is a synonym of the word job'. So, it will not be counted as a related term. However, you can use the synonyms in your blog as it will help you with the on-page SEO. Related terms for job' are: sales', interview', and questionnaire'.

On that note, let's learn how to identify these semantically related keywords.

How to Find LSI Keywords?Ā

Below, we have listed some of the best ways to find semantically related keywords!

1. Google Autocomplete

Google Autocomplete, by Google, is one of the premier platforms organizations can use to identify the keyword-related terms that you can incorporate into your content. It will make the process easy and quick.

Enter the keyword into Google, and you will see some bold words showing up in the suggestion results. These bold words are semantically related keywords that users frequently search for. Therefore, you should include these terms in your content.

You can also use other tools like UberSuggest or Keyword Tool. They will give you multiple options as semantically related keywords. Having said that, remember, Google is known to give the best and most relevant suggestions. Therefore, using any of these tools will also be sufficient and helpful enough to optimize your content to the maximum.

2. Related Google Searches

It is like Google Autocomplete, where Google suggests keywords every time you search for something. If you scroll down on the search engine results page, you can view a lot of related terms at the bottom.

For instance, let's say your primary keyword is plagiarism checker. It is an extremely competitive keyword; therefore, you must nail your Latent Semantic Indexing keywords, or else you will not rank high in the search engine results. That is why you should type plagiarism checker' in the Google search bar and scroll down to the bottom. You will find various terms in bold. Now, you have to determine which of these terms will perfectly blend into your content and use them. It is pretty straightforward.

3. LSIGraph

There are various effective tools for generating keywords, LSIGraph being one of them. You have to only insert the keyword you want your content to rank for. Then, you get a set of related keywords that you can incorporate into your content.

4. Google Keyword Planner

Several marketers and SEO experts have voted Google Keyword Planner as their favorite as it helps them look for target keyword-related terms.

For instance, if you insert plagiarism checker' in the Google Keyword Planner, it will display a list of different keywords. Some of them will have a similar meaning as your keyword, while others may differ in meaning but be conceptually related to the keyword. However, if you invest enough time in research and carefully study the list, you will find some unique and effective keywords that you may not have found any other way.

Remember, you do not have to necessarily type the keyword into this tool; you can also look for Latent Semantic Indexing keywords through a landing page. An ideal technique will be using your top competitor's landing page that is ranking higher than you in the search engine result pages. If you do so, Google will analyze the page and uncover keywords relevant to the content topic.

5. Terms in Bold in the Google Snippet Texts

This is an effective process to get conceptually-related keywords from Google.

Whenever you search for something on Google, you get various relevant results. However, there is one thing common in all those results showing up. Google displays a few results in bold in the result snippets. But what are these terms? Well, the terms in bold in the snippets either match your keywords or are similar to them.

For instance, you search on Google for phone repair'. Now, Google will bold all the exact terms in snippets. But, other related terms, like mobile repair, will also be in bold. It means that these are the Latent Semantic Indexing keywords, and you must use them while developing your content.

6. Google Image Tags

Google images has launched a new feature that you may not know about. But, when it comes to determining keyword-related terms, it is no less than winning a lottery!

You have to type your keyword into the Google images search section. Google will show you a few keyword-related terms right above the images. You can follow the same technique with Pinterest. However, we suggest you use Google Images for this process.

Use Related Terms Throughout Your Article

By now, you should have a complete list of the Latent Semantic Indexing keywords. But, the real question is how to incorporate those keywords into the content? Is there any specific process or pattern that you must follow?

Honestly, the answer is no! It does not matter how you use these keywords in your content. You only need to ensure that these terms are used in your webpage content. That's what Google cares about!

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Use the Latent Semantic Indexing keywords in:

• Image Alt Ext
• Title Tag
• H1
• H2 or H3 Subhead
• Main Body

In Conclusion

You must have understood that Latent Semantic Indexing keywords are conceptually related words that help search engines categorize your content's topic. You must have also got an answer to the million-dollar question of whether Google appreciates Latent Semantic Indexing Keywords. However, LSI keywords are essential for better ranking of the webpage as they help Google deeply analyze your content and determine the main topic. There are various ways to find LSI keywords for your webpage content, like Google Autocomplete, LSIGraph, and Google Images tags. Ideally, you should use these conceptually related terms throughout the content and ensure they camouflage well!

It may get too overwhelming for you to understand the usage and importance of LSI keywords. That is why you should work with a white-label services company to make things smoother for you and get effective results.

To sustain your business, you need to upsell your services. Upselling is the second most crucial phase of running a successful business by creating loyal customers.

Your journey as a business begins by helping your clients reach their goals, but to sustain them in the long run, it is crucial that you retain them. To do that, you need to understand their goals and pain points.

However, upselling is not as straightforward as it sounds, regardless of your agency's strategic advantage over others or the service quality you offer.

Luckily if you are a data-driven marketing organization using marketing analytics and a web analytics dashboard, you can quickly identify the critical areas of improvement in your campaign. Accordingly, you can offer additional services to your clients to plug in the loopholes and further improve the KRAs.

What Is a Marketing Dashboard?

Marketing dashboards are powerful tools to evaluate your campaign performance and check analytics in real-time. Data visualization and intuitive graphs help your client understand the campaign performance for different marketing channels.

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It helps a lot in the decision-making process, especially when you decide to add new agency services. Here are ways to use a marketing dashboard to upsell your clients.

1. Understand Your Clients' Goals and Setup Goal Tracking

The overall goal of any marketing agency is to help scale your clients' businesses by using different marketing strategies. You must set goals to evaluate your performance and keep track of your direction.

To achieve this, you must first understand your client's specific needs and priorities. It helps you decide your strategy in a better way. Make a sound proposal after identifying these particular needs. You can set your goals based on those needs and achieve them in a coherent and organized manner.

You should prioritize the tasks your client desperately wants to accomplish and move on to other low-priority tasks that most clients are reluctant to pay for. The advantage of using goal-setting is that it prevents analysis paralysis and gives your client a precise idea of how they are performing.

DashClicks provides clients access to their marketing dashboard when they sign up for their white-label platform.

It ensures a higher degree of agency-client transparency. Your clients can easily track their performance in real-time just by logging into their DashClicks account. They can also use their dashboard to check other analytics using software integrations.

2. Identify Your Clients Who Need Additional Services

It would help if you explored your clients' needs as it is comparatively easier to sell a service to an existing customer than to a new one. That's the reason most marketers stress selling to existing customers.

"Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70% while selling to a new customer is 5-20%."

Source: Outbound Engine

If you have a retainer, you can look for more opportunities to add additional services apart from the existing ones.

For example, if you grab a brief PPC project, you should find an opportunity to expand their traffic and revenue using SEO and content marketing.

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Sometimes setting extensive goals lead to failure because they don't get the required marketing support.

When you review your clients' marketing goals, you identify the discrepancies between your services and their goals.

Do you have bigger traffic goals but aren't planning any PPC campaigns to achieve those goals? Maybe all you want is a website upgrade.

If you thrive on email marketing, you must worry about your bounce, open, and click-through rates. So, if you want to improve your email campaigns, you can take the assistance of an intuitive marketing dashboard like DashClicks.

However, not all of your customers need that upsell. You'll get multiple opportunities to upsell if you can conduct result-oriented conversations with your clients using the digital marketing dashboard.

It would help if you positively tried to impact your clients. Even if you're using automated reporting to save time and schedule, your agency should meet your clients monthly to discuss their issues and find opportunities for upselling.

Furthermore, it gives them a personal feel which brings extreme customer delight. Keep your communication line open and carefully listen to them to discover their core objectives and pain points. It will also prevent you from appearing overly salesy.

3. Audit Your Clients' Content and SEO Strategy and Offer Complimentary Services

Digital marketing uses several variables such as devices, channels, landing pages, campaigns, etc. A lot of overlap happens here as well. You can find multiple opportunities to offer complementary services.

For example, your campaign analytics reveals that the Google Ads campaign is going great, but a particular landing page is not yielding conversions as desired. Your agency can offer an additional service to optimize that page to achieve its objectives better.

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All you need to do is to use Google Analytics integration. Analytics gives you a comprehensive picture of your digital marketing campaign with different marketing KPIs and metrics. Most dashboards use SEO metrics as part of their marketing KPIs.

Together, landing page optimization and SEO will boost your rankings, page views and conversions. The key to upselling is using logic, a data-driven approach, and goal-oriented strategies.

Your client should be under the impression that you are catering to each of their business interests. You should also be able to deliver quick wins. To achieve this, audit their content and SEO strategy and identify the problem areas in their website. The next step is to get them fixed. It creates a fast sales funnel.

4. Use Your Digital Marketing Dashboard to Share Relevant Data With Your Clients

Data is an integral part of your agency's value. You can establish your clients' trust by achieving minor successes and gathering the data to prove it. The data will speak for itself with your chosen metrics and a user-friendly dashboard like DashClicks. You can customize your dashboard to highlight the most crucial KPIs and metrics. Always focus on your client's ROI, especially when trying to upsell. It will justify the additional spending required.

Remember, it's not hard to convince the client to pay for an additional service, but there should definitely be a genuine reason. If data supports it, that would be the icing on the cake. When you have the data to display how your additional service will help them achieve their goals faster, they will happily accept your offer.

Final Words

Your marketing strategy is assessed based on your client's goals. Numerous marketing metrics are used to evaluate the success of your marketing strategy.

DashClicks' marketing dashboard is a powerful reporting tool that eliminates the use of lengthy and confusing spreadsheets and challenging-to-understand metrics. Specific KPIs support it.

DashClicks dashboard's data visualization and stunning graphics help your client understand the campaign performance in a better way. It is also used to demonstrate your agency's performance and increase client retention.

Your team can also use these reports to upsell services that are essential for your campaign's success, and your clients will be grateful for that.

Goal tracking is a valuable exercise which you can do through dashboards. Precise goal tracking will help you address your client's needs and pain points.