Digital agencies are facing a tough time worldwide because of increasing competition. Though it's a lucrative business, you need to be careful about the quality and price of your deliverables.

Here are seven foolproof hacks to make your digital agency more productive and cost-efficient.

1. Clear up the Mess

When creativity meets loads of work, clutter is inevitable. Soon, this clutter may evolve into a messy situation that will suck all creative energy out of you and cause confusion. It makes things harder to find and causes extreme frustration, especially when you have a deadline looming ahead.

To ensure productivity, you must tidy up your desk and keep it minimalistic and clutter-free. Also, ensure the same for your office as well. Remember, less is more unless we're talking about efforts!

Pro Tips:

• Set aside 5 minutes to declutter your desk.
• Clean the surface, and put all the things in small cardboard boxes.
• Make it a habit; soon, it will take less than five minutes.

2. Allow More Natural Light to Filter Through

The color temperature of light revitalizes the human body. Research shows that an adequate amount of light is crucial to mental and physical well-being. And while good lighting boosts mood and energy levels, a lack of it may aggravate depression and lead to other deficiencies in the human body.

The nature of lighting directly affects mood, concentration, appetite, and many other aspects of human psychology and physiology. Bright natural sunlight is also associated with higher energy levels, heightened emotions, and creating a relaxing and calming environment.

So, arrange some natural light to filter through your workspace and try to keep the desks near windows. You can also use a natural light & air inlet system. Installing custom-fitted skylights, decorative glass door panels, and windows are also a good idea.

3. Boost Team Productivity With a Project Management Software

A project management software can make your life easy, no matter where your team works. It can speed up tasks, keep things transparent, streamline internal communications, reduce distractions, and help you manage the workflow easily.

The best feature of a project management software is that it allows you to assign and track tasks. It also allows team members to envision how their daily tasks connect to team goals. It makes prioritization of work easier, so team members can optimize the available time to meet priority deadlines.

Pro Tip: We recommend the DashClicks Projects App, easily the best project management software for agencies by a long shot. The white-label project management app provides the easiest and most effective ways to manage your projects, teams, customers, and more.

4. Improve Your Workflow Through Project Templates

Marketing templates work like magic, especially when performing intricate tasks. Templates are everywhere, from conception to execution. For example, a marketing template can help you create content, run campaigns, organize events, and launch products. All you need to do then is simply choose the right one that works for you!

A well-designed project management software allows you to manage your campaign without following multiple e-mail threads to get the latest updates. An agency collaboration template will give you a bird's eye view of the project and progress along various aspects.

Here is an example of a campaign management template. It helps you coordinate different cross-functional tasks to hit your goals more easily.

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5. Use Automation Tools

Most agencies work with automation tools to speed up recurring tasks and manage workflow. With automation tools, you can finish most daily tasks in a matter of hours that might otherwise take days or weeks to complete.

DashClicks' white-label platform is created specifically for agency owners who want to scale their businesses. The platform boasts dozens of powerful automation tools such as InstaSites and InstaReports which can instantly produce bulk professional websites using niche templates and create performance reports within seconds, respectively.

With manual tasks like website creation and report compilation now dedicatedly carried out by automation software, your experts can focus their attention on what's most important scaling and growing!

Besides website building and client reporting tools, the DashClicks white label platform also brings you many resources to gain education and access a single dashboard to monitor campaigns.

Here are some of the most powerful and effective marketing automation tools the DashClicks platform offers. You can use these apps to streamline your marketing processes and manage your campaigns more efficiently.

• The DashClicks ecosystem helps you experience next-level marketing and automation software to boost and scale your agency business.
• Easily scale and generate more revenue for your agency through our white-label fulfillment services.
• Create in-depth performance reports in seconds to help close deals faster through the InstaReports app. These reports also contain valuable insights to improve your campaign.
• Leverage the power of automation when managing leads and deals within your sales pipelines with the help of the Deals app.
• Create a well-designed, 60-page custom website in seconds from hundreds of niche-based templates using the InstaSites app and save tons of time and effort.
• Make tracking analytics a cakewalk. Monitor and report on all your marketing campaigns in one place with the marketing reporting software.
• Projects, the project management app, helps you manage your projects, teams, customers, and more.

6. Outsource Business Services

Outsource the services you don't specialize in and reap the rewards of upselling and its low-hanging fruits. For example, if you are an SEO agency, your clients might be interested in social media marketing or paid Google and Instagram advertising as well.

You can easily outsource these services from the DashClicks fulfillment center and deliver the best results to your clients. It would be a win-win situation for both your agency and your clients as you would generate a new revenue stream, and your client would not have to look elsewhere for these digital marketing services. DashClicks offers fulfillment services at the most affordable rates, so agency owners all around the world can benefit from them.

7. Arrange Productivity Workshops

Lastly, arrange regular productivity workshops and training sessions for your employees to coach them about global best practices. Every dollar you invest in training will bring you its rewards in improved productivity and high employee morale, so don't skip it!

Final Words

Following these tips for a productive digital agency will help you in many ways. DashClicks shares a lot of valuable educational resources that will help you improve your processes and reduce operating costs. We also conduct specialized coaching programs for digital agencies, so even solopreneurs can function as an agency without hiring any professionals.

Imagine buying separate tools for different business needs and then struggling with integrations. Besides, it's not financially viable for businesses to buy costly third-party software programs.

With software marketing heating up, users are inundated with ads for different tools that claim to make your business functions easier and quicker. It can easily confuse the uninformed and gullible agency owners.

If you separately buy such software tools, your expenditure will dwarf your overall income soon. That's why agencies worldwide are switching to an all-in-one white-label platform!

In this article, you’ll get to know the following:

• Chief benefits and advantages of using an agency platform with a single dashboard
• The features you need in an all-inclusive white-label platform
• Why should you use DashClicks white-label platform for your agency business?

What Is an All-Inclusive Marketing Platform?

An all-inclusive platform has multiple integrated tools. DashClicks also has many inbuilt apps to build instant websites, manage projects, create sign-up forms, generate reports, conduct analytics, and many other agency tasks.

Apart from that, it allows you 65+ integrations with popular third-party tools, helping you make your work a breeze.

So, a white-label agency platform is a blessing for agency owners because it offers numerous integrations apart from the highly functional and necessary built-in apps.

A white label agency platform is a single source of software applications with diverse applications that you can use for different aspects of an agency business without switching between platforms. So, you need not buy additional tools to run your business.

DashClicks’ white-label platform lets you do the following:

• Build exclusive agency websites
• Build bulk websites and sales funnels
• Manage Contacts
• Manage Leads and deals in your sales pipelines
• Track and assign all inbound leads
• Creates in-depth performance reports in seconds
• Send custom emails
• Automate your business processes and repetitive tasks
• Manage projects from a single dashboard
• Manage your website’s search engine optimization (SEO) efforts
• Manage your online reputation using a single dashboard
• Get useful analytics and insights so that you can grow your business

The most beautiful thing about the DashClicks platform is that you can complete all of the above tasks from a single dashboard, saving time, money, and hassle.

So, forget about using different marketing systems and annoying integrations that are full of glitches and switch to an all-in-one business software.

Enjoy the Freedom

With DashClicks white-label platform, you don't need to import and export data from one software application to another. Also, you don't need to pay exorbitant fees towards monthly subscription charges for dozens of software tools.

Switching to an all-inclusive platform will also save you from technical troubles and distractions that can impede your workflow. So, working with numerous apps is no more a necessary evil to grow your business.

Chief Benefits of Using DashClicks All-Inclusive Business Platform

There are many advantages of using an all-in-one platform, and major ones are related to your budget, your staff's productive time, and your agency's success.

1. Cut Your Cost and Time

All-inclusive marketing platforms do what every business needs to scale in this competitive marketplace. High growth, great productivity, a fraction of time, and minimal efforts are the key benefits of an all-in-one marketing platform for agencies.

Many agency owners complain about low success rates, low productivity, and high churn. In this business, every second counts, and waste of time in unproductive and repeated processes is a red flag.

Agency staffers waste their crucial time switching between platforms and struggling with integration glitches. The heavy workload staffers handle while working with multiple software programs can be counterproductive to your agency's success.

These things become even more critical when your teams work on revenue-driven tasks such as performing local listings and creating GMB (Google My Business) profiles.

Visualize your process and imagine how much time you can save if you don't have to manage multiple platforms.

For example, consider buying an advanced social media marketing analytics tool such as a Rival IQ to have a competitive edge over others. This competitor insights tool costs $299/month and $499/month for 10 and 30 competitors.

SEMRush charges $119.95/month for their Pro plan, $229.95/month for the Guru plan, and $449.95/month for the Business plan. Similarly, Zapier, a project management tool, charges $598.50 monthly for its Guru plan.

DashClicks offers 12 built-in apps, including a bulk website builder, a forms app, a report generation app, a project management app, an analytics app, a deals app, and many other apps just for a nominal price of $97 for five team members and $297 per month for ten team members.

For up to two members, the platform is available for free.

To illustrate how much DashClicks costs vs. other business software tools, these plans provide you with unlimited access to different features of all of our platforms.

Even third-party project management software is pricier than that. So, when you switch to an all-inclusive DashClicks platform, you are saving hundreds of dollars per month.

If this is not enough, here are some more reasons to buy our white-label software platform –

• Everything is available through a single dashboard. There is no need to switch back and forth.
• A consistent pricing model saves you the hassle of multiple software bill payments.
• Less training time since you need to train your employees only once.
• Fewer business expenses mean more revenue and profit per product.
• There is no need to manually transfer the data between different applications as DashClicks is a single software where you can seamlessly transfer data.

Do You Really Need to Switch to an All-Inclusive Platform?

Since online marketing is extremely competitive, we shouldn't complicate it further by buying numerous software tools.

You can save enough cash by switching from multiple SEO and project management tools to the best all-in-one marketing platform and investing the money into your business.

Also, when you have more time, thanks to the automation features of DashClicks, you get more freedom to focus on your business growth.

2. Perform Various Tasks Without Any Coding Knowledge

Surprisingly, most of the agency owners are solopreneurs and are unaware of coding and technology. They will not prefer to spend hours operating and managing their software.

DashClicks has designed its platform for newbies and people who are not so tech-savvy. So even if you don't know coding and digital marketing, you can still launch your agency and run it successfully.

Here are some benefits DashClicks white-label software offers to non-tech-savvy people and newbies –

• The built-in applications in DashClicks software are easy to use and come with attractive graphics and a visual interface, so you don’t require any coding knowledge to update your website or funnels.
• The platform features help drastically cut your human resources costs as you don’t need to hire software engineers, website developers, and designers to build and update your website.
• The drag-and-drop builders and website editors are designed for such people so that they can customize their landing pages without any coding.
• On this platform, you can seamlessly manage your leads and deals, build sales funnels, sell your products, create websites, and receive payments without worrying about technical aspects.

So, don't waste your time and energy operating and managing your agency the traditional way doing most things manually or using multiple tools.

3. Generate Real-Time Performance Reports and Get Useful Insights

Real-time performance reports are necessary for business decision-making. The DashClicks platform brings you real-time reports and insights for better campaign performance. The platform uses standard tools to convert marketing data into key metrics and insights to interpret your campaign performance better, so you can take corrective measures to enhance customer satisfaction and build lasting relationships. InstaReports is our platform's tool to generate in-depth performance reports to improve your ROI.

4. Optimize User Experience to Boost Sales

With so many applications working together in one place, you get valuable insights into the user experience. You have a functional website designed for conversion, and you must be running several sales campaigns.

DashClicks applications such as Deals App and Analytics App help you control your digital marketing campaigns to make lead generation and conversion easier. Through Deals App, you will get to track the exact position of your prospect in the sales funnel, past activities, and steps to accelerate conversion.

Similarly, an analytics app helps you know more about your prospects, their behavior, their actions on your website, and their preferences. So, if your prospects drop off at a certain point, you can proactively sort out the issues.

Together these apps also help you in personalized interactions with your prospects. You can use these insights to craft the right messages at the right time to speed up conversion.

5. Get Support, Reports, and Fulfillment Services From One Platform

The biggest benefit DashClicks' all-in-one integrated marketing platform offers is that it provides support, helps you generate performance reports, and avail fulfillment services from a single dashboard.

Instant customer support and security become crucial when working in a cloud-based environment.

What are you waiting for?

Final Words

We discussed above how an all-inclusive business platform can save you time and money. Apart from that, it also improves your marketing, campaign performance, and profitability.

The benefits of switching to an all-inclusive platform are not limited to this. Check out the numerous other features that the DashClicks white label platform offers, especially the ones that can boost your online business. Give us a call and let us know the kind of solutions you are looking for, today!

"The key metric of whether you've succeeded is what fraction of your employees use that dashboard every day."

Keith Rabois

An SEO report serves two purposes. First, it helps your client know their position regarding keyword rankings, traffic, and revenue generation. Second, it boosts your branding. The first look at an SEO report speaks volumes about your agency's professionalism and brand.

Nobody likes to see a torrent of data on standard documents without any logo and your agency's branding. So, if you want to build trust and authority, send an SEO report that includes your agency's name, address, contact details, logo, and brand colors.

Usually, it takes an entire day to generate a powerful SEO report with a dedicated employee completely immersed in fetching data from dozens of channels. Apart from that, manual processes are also prone to errors.

You can effectively address all these problems and save valuable time and person-hours by using white label SEO reports. Imagine generating a detailed report using data from 70+ third-party channels and with all your branding stuff on every page using automated tools. What if you can generate this report with a single click of a button? Yes, using DashClicks' dashboard is that simple!

So, if you want your agency to stand out and save productive hours, white labeling your marketing dashboards is the best solution.

The power of white-labeling your marketing lies in scalable personalization.

This article discusses the best ways to leverage DashClicks' white label dashboard to streamline and automate your agency processes.

A Robust White-Labeled Reporting Software for Agencies

Marketing is no longer a cakewalk; you're pitted against hundreds of freelancers and independent agencies ready to trigger a price war in the market every day.

The only way to deal with such competition is to ride the value ladder and differentiate your agency from the pack.

"DashClicks makes everything a complete breeze to setup and optimize your marketing agency so you can focus all of your time on income-generating activities it is beyond genius and I have 0 experience in digital marketing and now I know plenty to begin my agency and start scaling up as much as I can thank DashClicks team. I am in the process of prospecting now.. with confidence! Only a matter of time until I get clients!"

Eileen Escobar, (Source Google Reviews.)

To build your trust and authority, you need years of experience, tools, and standard processes in your agency. Since most digital marketing is data-driven, automation tools give your agency an edge over others.

Manual processes are not only time-consuming but can also be tedious and inaccurate, as digging data from 50 different marketing channels and tools can be a nightmare for a human.

White-label tools for agencies eliminate most of your woes, especially when it's supported by world-class fulfillment services. It enables you to run your agency on an auto-pilot mode, where scaling becomes easier. It also highlights your agency's brand, so it stays top of mind.

DashClicks dashboard software and fulfillment services are created with a specific objective ā helping agencies grow, adding more clients, managing several projects with automation tools, and scaling.

Fulfillment services enable you to accept multiple projects without worrying about your agency's existing workforce.

"This software has enabled us to reach out to our clients and customers in the most professional way. We have achieved a certain high productivity value in engaging our customers towards our services. We can easily perform email marketing with efficient analytics and reporting systems. We can also gather user insights with custom-made surveys which allow us to be more interactive and fully professionally engaged with our user market. We can also easily view all the analytics or can even customize the tool according to our requirements."

eGlobal Client Center, (Source Google Reviews)

How to Use DashClicks White-Label Software?

DashClicks' white-label platform offers many features that are no less than a blessing for agencies. Watch the entire video for a walk-through of the platform.

Major Benefits of Using a White-Label Reporting Software

Here are some chief benefits of using white-label reporting software that is crucial to a marketing agency's success.

1. Saves Your Time Pulling Data to a Centralized Dashboard

DashClicks' marketing agency reporting software is the one source of all your data. So, it prevents a lot of back and forth and time wasted in digging up and arranging data to prepare reports.

It happens through dozens of pre-built widgets across all your apps that help pull and integrate your data into one unified client dashboard software.

See, how you can manage and view all your campaigns on a single dashboard in the following screenshot.

2. Helps Boost Your Brand Awareness

You cherish your brand and keep it near to your heart. You work hard to build a brand that your clients recognize, trust, and love. It makes investing in brand continuity mandatory, especially in the reports you share with your clients.

DashClicks allows you to customize everything and connect to numerous data sources with 65+ integrations and APIs. So, you generate reports that are highly useful, data-driven, and rich with your branding.

3. Gives You Full Control Over Your Reports

Apart from enabling you with 100% branding ability, white label analytics and reporting dashboards allow you to change the look and feel of your reports the way you want. These reports are irresistible because they enable you to deliver trailblazing insights and almost real-time visibility on your campaigns' key performance indicators.

4. Allows You to Scale Your Business

The custom reports generated by digital marketing analytics software make you stand out, adding value to your current offerings and allowing you to scale hassle-free.

So, by using with DashClicks platform, you can add and serve more and more clients and keep them happy. Moreover, it enables you to do scalable personalization, which is crucial.

5. Helps You Maintain Brand Consistency

The unmatched ability to infuse your branding in your reports, especially your logo, brand colors, palettes, domain name, lingo, headers & footers, and custom email, helps you maintain brand consistency throughout your communications with the client. It further strengthens your brand and enables you to make it top of mind.

6. Helps You Improve Customer Support

Since your DashClicks Dashboard can send real-time reports, it helps you offer top-notch customer support with everything at your clients' fingertips. So, if they wish to get the current status of the KPIs or see the impact of a tactic they have recently implemented, instant reports (InstaReports) are your go-to option.

7. Builds Custom Dashboards

Your DashClicks software enables you to build custom dashboards for SEO, SEM, social media, email, and paid campaign reports fetching data from numerous resources. A custom dashboard allows your client to see different kinds of campaigns you're handling for them. Custom dashboards can display the crucial KPIs and metrics on the home screen, saving you enormous time going deeper into the platform.

Access Your Dashboards With Single-Sign-on

The best thing about using DashClicks white-label software is that you can access it seamlessly with a Single Sign-On. You can have a bird's eye view of the campaigns, fetch and share reports and instantly know the KPIs. No need to re-authenticate for different clients or campaigns.

So, working with a centralized Dashboard makes your projects easy to manage. It also makes sending reports a pleasant experience.

The Dashboard app acts as the home page for your entire platform experience. What makes it unique is that you can fully customize the page according to your preferences, so you'll get the updates that matter most on the home page itself.

Final Words

With increasing competition and improved quality standards, agencies can't survive without using a robust reporting and analytics platform that can integrate with hundreds of third-party software applications and data sources.

DashClicks white label reporting software also helps you boost your brand and help you maintain brand consistency. It helps you improve your customer support and enables you to scale with a high degree of certainty. If you combine it with our fulfillment services, scaling would feel like a cakewalk, and you'll be able to focus more on business development and marketing.

The two words marketers and business owners often come across are content and automation. Everyone knows what content is and its numerous advantages for a business. The same goes for automation. However, very few people are aware of the incredible benefits these two provide when integrated to create amazing content for your marketing strategies.

Content marketing is exploding like anything, and many marketers feel that content marketing in its current form has reached its limit. Now brands and marketers need to go beyond the essential content marketing and think out of the box to win over their audiences. Automation can help you to personalize your content.

Let's look at how you can make content and automation work together to seamlessly achieve your goals.

What Is Content Marketing Automation?

Content marketing automation is all about eradicating repetitive content marketing and automating tasks through tools and softwares to improve efficiency. You can employ content marketing automation at any stage of the process to achieve better results.

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How Does Content Marketing Automation Help With Personalization?

There are three stages in your content marketing journey where you can introduce automation to personalize your content. They are:

Stage 1: Creation

The first step of content marketing strategy is content creation, which often starts with the idea that you implement using various tools. When thinking about automated content, you are wrong if you think of bots that can create content for you. Although bots can do that, the result is quite dull as they lack the personal touch and creativity human writers add.

However, multiple automation tools can analyze and interpret audience data to give insights into what your target audience will like. You can create laser-focused blog posts and other content on your website and other platforms. It can also help create a long-term content strategy using the information.

Step 2: Curation

Content curation is a great way to attract your audience by leveraging the content created by others. Curated content can save you time and energy to create original content. You can always find content relevant to your niche and, using an automated tool, choose the correct type of curated content for your specific target audience group. Not all curated content will work for your entire target audience. Hence, you will need to divide the content according to their interests.

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Step 3: Distribution and Analysis

The primary facet of the content process where you can successfully incorporate automation is the distribution and analysis of your content. Whether the content is curated or original, it is helpful to your business only when it reaches the right target audience.

Using the most appropriate content distribution channel is critical for the success of your content marketing strategy.

However, the number of distribution channels is so extensive that it can be confusing to discern where you will quickly find your target audience. It can be through social media channels, blog posts, sponsored content, or native ads.

AI-based content distribution tools can help you pick your content's most effective distribution channels.

There are various content automation tools that you can use to analyze these channels and collect data on your audience and analyze it. You can determine your audiences' likes and dislikes, and by making interpretations, you can alter your upcoming content marketing strategies for better results.

How to Automate Your Content Marketing Process?

Now that you know all things you can automate in your content, you may want to know how to incorporate them into your business. Here's how you can do so.

Step 1: Determine What You Want to Automate

Before you begin, you need to pick the areas in your content process that you want to automate. Let's say you want to automate generating content topics for your blog posts. You can do so by using Google Alerts. It enables you to identify relevant blog content for specific target keywords of your business. However, if you prefer to manually do the research, you can implement automation in the next step of creation.

Step 2: Have a Content Workflow Process

A workflow organizes your content process, making it easier to keep track of things and stay on schedule. You can use multiple content workflow tools to automate your workflow. These tools will tell you when and for which channel content needs to be created, what tasks are due, and what is taken care of, making the whole process smoother and faster.

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Step 3: Social Media Postings

Sharing updates on social media channels is a critical part of any content marketing strategy. And to get the best results, it needs to be consistently done at the correct times. Tools like Buffer and Sprout Social can help create posting schedules and automate them, so you don't have to worry about anything except creating the content. These apps will automatically post your content as per the set schedule.

Step 4: Automate Digital Advertising

Advertising on various platforms, such as Facebook, Twitter, Instagram, and Google, can help you boost your sales, lead generation, and even branding efforts. However, you don't have to do everything manually. Using tools like Zemanta and StackAdapt, you can easily identify the platform for your marketing goals and how to advertise on them to get the most out of your ads.

Step 5: Automate Your Email Newsletter

Email marketing is one of the top ROI-generating marketing techniques. You can automate your email newsletters to subscribers using email marketing automation tools like MailChimp. You can personalize your emails to specific audience groups to get higher responses. These tools help nurture your email leads.

Step 6: Set Up the Analytics

Automating your analytics is critical to the success of your content marketing strategies. You can use tools like Google Analytics to gather all the information from your website and present it in an understandable form to know what is working and what needs to be changed.

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Step 7: Opt for an All-In-One Tool

If you feel that managing all these multiple automation tools is getting on your nerves, you can opt for an all-in-one tool. They are designed to cover numerous tasks such as email marketing, lead tracking, lead segmentation, providing sales intelligence, web marketing, and more under their umbrella software.

What Are the Things to Keep In Mind When Using Automation in Content Marketing?

Content marketing automation is indeed highly beneficial and lucrative. However, something so good does not come without a certain risk factor. Knowing and mitigating these risks can help you enjoy the maximum benefits of content marketing automation.

Here are the risks associated with content marketing automation:

• Ensure that the content you are targeting complements your target audience’s customer journey, intent, and interest; otherwise, it can backfire.
• The ease of use of automation in content marketing makes it more complex to implement as there is a large variety of tools you can choose and it is difficult to pull off complex strategies without proper implementation.

Methods to Mitigate the Risks

1. Strategize for the Future

Relying upon hand-to-mouth to drive your content strategy is not the best way to go about it. You need to thoughtfully strategize and plan your content months before the publishing time. Doing so helps you to integrate any changes or trends in your content without sabotaging the entire process. It also allows you to incorporate long-term goals into your content marketing strategy.

2. Be Proactive

Customers are no longer willing to wait for things they want; therefore, a business must anticipate their needs and deliver the product or service beforehand. Automation can help you anticipate those needs and get ahead of your competitors. But for that, you need to take a proactive approach and leverage your data automation and AI tools.

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3. Respond Spontaneously

While planning and creating content in advance is essential for your long-term tactics and easily achievable through automation, let's not forget that marketing is a field with many variables. Hence, if any variable changes, the market conditions can quickly change, and you need to spontaneously respond to them to ensure minimum damage. Being flexible is critical to successfully working with content marketing customization.

4. Segmentation

If you want to get results from your content automation tactics, it is essential to introduce data segmentation in your business. You need to build customer profiles that are segmented not just on a manageable term but in depth according to varying interests, patterns, and statistics. Be as specific as possible to ensure the best results.

5. Utilize Reporting

Most advanced automation tools come with incredible reporting systems that you can utilize to understand what works for different channels. Every marketing channel is different and needs different strategies for you to get the most out of it. Mindlessly using automation and doing the same thing on every platform can backfire pretty quickly.

6. Be Human

Automation can make your job easier and more efficient. However, marketing involves dealing with humans, and in a bid to gain more automation, you cannot lose the human touch in your content or marketing strategies. Being human makes the most amazing beings on the planet with conscious thoughts and creativity. Don't leave those behind when you integrate automation into your content.

Conclusion

Automation is the future of content marketing, and as early as you incorporate it into your business, better are the rewards you can reap! Eventually, it is all about combining human creativity and technology in a balanced equation.

Endless whiteboard sessions, shouting executives, drooping sticky notes, and moving back and forth between reams of spreadsheet data Does that sound familiar? It happens when you work without a robust project management software program.

Most marketing agencies handle multiple projects and lots of communication. It involves managing large teams and loads of data. On top of that, tight deadlines add to their miseries.

Chaos happens when you have manual processes because they lead to a lot of errors, inaccuracies, confusion, unnecessary delays, and workplace conflict.

This article will discuss things to look for when choosing project management software for your agency.

What Is a Project Management Software?

A robust project management tool streamlines the processes, enhances workflows, and prevents wasteful and monotonous activities. Apart from that, it allows you to seamlessly collaborate with local and remote teams. The biggest advantage of using a project management software tool is that it enables you to scale.

The other significant benefits are as follows:

• Enables you to simultaneously handle multiple projects
• It enables you to build fail-proof processes
• Helps you generate automated reports
• Enables you to adhere to project timelines
• Helps you keep your clients in the loop
• Enables you to remain within the predetermined budgets
• Helps you to track key performance indicators such as project ROI
• Helps you define and clarify the Scope of Work (SOW) with clients

As you can see, manual management of the tasks described above can be risky and daunting. It can soon create a mess.

So, if you want complete control over your projects, use agency project management software such as DashClicks' Projects app.

What to Look For in a Project Management Software Tool?

When considering different types of software tools, it's helpful to compare various robust systems designed to streamline operations. For healthcare facilities, a well-designed practice management software is essential for clinic management and ensuring the efficient handling of appointments, records, staff schedules, and other critical administrative tasks. Additionally, medical facilities benefit from features that support marketing strategies with efficiency. Here are the significant features you need to check when deciding to invest in your agency's project management software.

1. Better Communication and Team Collaboration Features

Team members must frequently communicate and collaborate in an agency environment to successfully execute tasks. A project management system minimizes your worries by allowing all inter-team communications in one centralized location. It increases transparency and prevents delays when teams aren't working in sync or working in the absence of real-time communication.

It helps in the following tasks:

• Delegating tasks
• Tagging concerned team members to inform or update about essential updates
• Sharing documents and files
• Keeping team members in the loop to avoid unnecessary communication and delays
• Sharing project plans and details
• Tracking progress

2. Resource Management Features

As an agency owner, you need to track the following things –

• Skilled and unskilled labor
• Project budgets
• Building resources (including equipment)
• Staff schedules
• Billable and non-billable clocked time

It should also assist you with time management. Your ability to track time spent on tasks is vital to scheduling staff, resource allocation, and receiving equipment and spaces.

Your project management system should have the features for building a work calendar and smartly analyzing your team’s capacity, time, and schedule.

3. Analytics & Report Automation

Project reporting is often a headache for agency staffers since it’s a tedious, boring, repetitive, and time-consuming task, often a necessary evil. The best project management software comes with automated reporting tools such as DashClicks InstaReports.

It brings you the needed insights through a beautiful dashboard with the best analytics features. So, the system not only houses your data but also provides crucial insights into your projects and processes.

Pro Tip: View analytics associated with your client’s marketing campaigns within DashClicks’ project management software. It helps you measure your performance and tweak your campaigns with the help of analytics-generated insights.

4. Integrations

A project might need information from multiple channels and third-party tools such as Google Analytics, Facebook Ads, Google Ads, Unbounce, Callrail, Clickfunnels, etc. Integration is necessary to procure the required data from different channels to link the various moving parts of a project.

Integration also helps you understand how resource allocation affects the overall schedule of your project. Keep all your files in one central location so people can easily access and share them.

DashClicks comes with more with 60+ integrations, some of which are mentioned in the screenshot below. These integrations help in analytics.

Click the following links to learn more about our integrations and how to use them on the DashClicks platform.

• Facebook Ads Analytics
• Google Ads Analytics
• Google Analytics
• CallRail Analytics
• Listings Manager Analytics
• SEO Analytics

5. Ease of Use

The teams frequently use project management software, so it should be easy to learn and use. If they require more than one week of learning, there is no point in investing in them. Most marketing agencies don’t need such complex tools. So, if you’re investing in project management software, look for a software program with a simple interface but robust features. Make sure that you can customize and adjust it to meet your needs. The most crucial part is that it should enable you to scale your business.

6. Dashboard

The best project management software keeps your client’s data and information in one centralized location for better control over the project. It eliminates hassles related to accessing the desired information and potential errors retrieving data. In DashClicks, you have a single dashboard where you can manage all your projects under the “Projects” tab. You can add new projects and monitor your existing ones with illustrated graphics and KPIs.

But you can’t add a project to DashClicks manually. It’s all automated. When you purchase a fulfillment service or an InstaSites to build websites for a sub-account from the Fulfilment Store, DashClicks will automatically create and add a project for that sub-account to the Projects app.

7. Task Management & Prioritization

Your PMS should be able to manage and prioritize your tasks by tracking tasks and sub-tasks. For example, the task “publish quality content” can be drilled down into sub-tasks such as creating a blog, writing the copy, editing, adding graphics and interlinks, and optimizing for SEO.

Similarly, you can set deadlines, separate recurring tasks from one-off tasks, prioritize tasks, assign them to different team members, and improve collaboration.

If you do it using spreadsheets, you will have to do a lot of cross-checking. It might also lead to many errors, but using an agency PMS like DashClicks will become a cakewalk.

Final Words

If you want to run your agency with streamlined processes, less error rate, cross-team collaboration, and more successful projects, choose DashClicks. It’s a simple and intuitive project management tool, which enables you to save time, hit goals faster, and create a transformational experience by leveraging the DashClicks ecosystem.

Building a positive brand image is at the core of every business's success. It is crucial as it heavily impacts a customer's buying decision.

Most of the marketing and branding happen online, so customer reviews on Google and social media take center stage when building your brand image. Reading an average of ten reviews is what it takes for a customer to trust a local business. It has also become commonplace because of the increasing marketing noise.

Since it is strongly linked to your sales, you should religiously monitor your online reputation. It is easier said than done because much of it is out of your control. However, there are specific tools to make your life easier while managing your reputation and protecting your brand online.

This article discusses DashClicks' reputation management tool and how you can use this tool to protect your brand.

What Is Brand Reputation Management?

Customers' perception is so crucial to your brand's success that we need an entire process and a strategic action plan to manage it, and that is called brand reputation management. Its objective is to improve your brand image, primarily focusing on social listening, customer reviews, and brand mentions on Google and social media.

It is a continuous process; you need to work on it to know the market pulse and identify the scope of improvement in your products and services. A strong brand image leads to customer loyalty, a highly desired business metric, as it's directly linked with repeat sales, revenue, word-of-mouth publicity, and growth. Damage control, firefighting, and maintaining communications with your customers are some critical activities you need to perform to protect your brand.

What's Brand Safety?

Brand safety is mainly concerned with the appropriateness of content distributed by the brand, including advertisements, marketing messages, and all other types of content shared by brands.

Brands should exercise caution while creating content and choosing where it is being shared, such as ad space. You must ensure that the content or its placement is not associated with any negative consumer opinion. Brand safety is similar to reputation management and is its subset. So, brand safety is a broader part of brand reputation management.

How Does DashClicks' Reputation Management App Work?

Managing brand reputation across different channels can be a daunting task. DashClicks' reputation management app helps you in different ways.

A. Manage Your Reviews

First, it compiles all your business reviews and brings them to a single dashboard so you can effortlessly manage them. You can also track your ratings and publish replies using just one platform.

B. Manage Your Review Page

DashClicks' app also allows you to share your public review page with other customers across the globe. This, in turn, will bring more feedback and reviews.

C. Reputation Reporting

You can track your best review sources, average rating, and peak performance months anytime-anywhere with DashClicks' reporting dashboard.

Watch this video to know more about this feature.

D. Reply to Reviews From the Same Dashboard

DashClicks lets you communicate with customers from every review source, such as Google and social media, and leave replies. It's suitable for instant damage control, explanations, and customer retention efforts.

E. Invite Customers to Leave Reviews

With DashClicks' reputation management app, you can invite customers to leave business reviews by sending carefully designed emails and SMS messages with one button. It will help you boost your reputation.

Watch this video to know more.

How to Manage Your Reputation With DashClicks' Reputation Management App?

The reputation management app manages online reviews from different third-party sources. Online reviews form a significant part of online reputation management.

At present, DashClicks deals with Google My Business reviews and Facebook reviews.

Once you add your Google My Business and Facebook account to your DashClicks app, you can track your metrics from within the reputation app, leave replies, and like reviews. Usually, businesses have to log into different platforms to manage their reviews, which makes it quite hectic.

How to Access the Reputation App?

Open the app drawer on the top right corner in your DashClicks Dashboard and click on the Reputation App.

Watch this video to know more.

How to Navigate the Reputation App?

As you open the Reputation App, you can easily find a tab, My Reviews. Since you are using the app for the first time, you'll be prompted to connect your first review source.

Once you successfully add the source, the app will start checking your reviews.

It will look something like this:

My Reviews

Here, you can see the reviews just like you see them on Amazon, etc. These reviews will be in chronological order with the following information.

• The profile picture of the person
• Name
• The date of the review
• The actual review and
• Your reply, if any

This information is sufficient for you to manage your reviews.

However, you can't retrieve the usernames or profile pictures for any of the reviews on Facebook due to Facebook's Privacy Policy. They will display as "Facebook User" along with a generic icon.

You can see that the user's actual name and profile picture will appear in this place for all the reviews from a platform other than Facebook.

How to Reply to a Review?

Locate the empty text box available for you to write your reply to the review. Press the Reply button, and your response will be automatically posted to the platform. If you want to spot the reviews that haven't received replies, look for the red Pending Response text.

Flag reviews as positive/negative within the reputation app, with a green or red highlight running along the left side of the review box.

Use the options available in the left column to sort the reviews.

Go to Status>> Sort your reviews by clicking Needs Response. This feature helps you in locating reviews that require a reply.

Identify the Poor Ratings

Look for the rating in the above screenshot. Here you can sort by star ratings or like/dislike. Most platforms utilize star ratings, while Facebook uses thumbs up and thumbs down.

You can also filter your reviews by source.

To know more, watch this video.

Watch this video to integrate Facebook reviews.

Here is all the information summarised in an infographic -

Final Thoughts

Managing reviews and online reputation is no easy feat. It involves tedious monitoring, tracking, and damage control. DashClicks' reputation management app is designed to address these woes of marketers.

You can quickly deploy the app through DashClicks Dashboard. You can also enjoy its fantastic reporting features. Most online reviews are posted on Google and Facebook, and DashClicks' App is designed to manage all the reviews on these platforms from a single dashboard.