12 Lead Generation Strategies for Your Digital Marketing Agency in 2022
Lead generation is at the heart of digital marketing. The process of lead generation for digital marketing agencies begins with determining where your target market “lives” on the web. Fortunately, the evolution of technological advancements has led to the betterment of things by giving rise to a new era of digitalization and transforming the world into a global village.
However, regardless of the changes in the marketing and advertising industry, the fundamental objective is to drive effective traffic to your website to boost sales and conversion rates further.
Most top-notch digital marketers believe building powerful lead generation strategies is challenging. Sadly, there is no magic dust that can assist in enticing your customers via the internet. The only key is to build robust lead generation strategies and develop high-quality content to attract and engage the targeted audience.
Point to Remember: Create calls to action that go beyond “contact us” to ensure the success of your business’s website.
Why Is Lead Generation Crucial to Your Business?
Lead generation relates to deeply understanding your potential customer’s preferences. As a digital marketing agency, you must incorporate a mindful approach to identify and guide your targeted audience via several stages until they engage with your business and turn into customers. Sounds confusing?
Let’s give you a perspective.
Suppose you returned home after a long day at work, took off your coat, and prepared yourself a cup of coffee. Just as you are about to sit and relax, you get a call; there is the telemarketer on the other side of the call, and they say, “this call is in regards to a coffee maker machine.” Now, regardless of how frustrating it sounds, the caller has already grabbed your attention, haven’t they?
Despite your annoyance, you will feel the need to know why this person called you to talk about a coffee maker. This is known as inbound lead generation (where the prospects choose the time and place of interaction) – an effective solution to boost your sales.
Read on to find out some time-tested techniques to generate leads for your digital marketing agency to help your business achieve the desired results.
1. Optimize Your Webpage
Your website is a powerful platform that helps create brand awareness and promote your business to the targeted audience. Thus, ensure the proper functioning of your website as it is the principal source that pilots all the traffic to your site.
Determine your areas of improvement like lagging speed, page loading errors, or poor user interface, and make sure to repair them at the earliest. You can also consider using tools that can assist you in examining your website for any errors.
Point to Remember: Your website is the root of your business, so carefully nurture it to make it stronger and better!
2. Run A/B Tests
A/B testing equips you to experiment the efficacy of two different versions of a piece of content on your targeted audience. This will enable you to conduct the statistical analysis and determine which version brings more traffic. This technique ensures the efficacy of data-driven decisions and serves as an excellent help in boosting your website’s user engagement and conversion rates.
So, if you are contemplating how to generate leads for your business, consider hiring a digital marketing agency to help you identify and implement the most appropriate lead generation strategies for your business.
Point to Remember: Testing is the key to improving and moving forward!
3. Conduct Routine Website Checks
Are you noticing a sudden drop in your website traffic? Chances are that your website pages are experiencing some technical issue or a breakdown.
While most businesses assume web designing and content creation as two critical components of website management, it is imperative to remember that websites are not to be launched and forgotten about!
Broken links or 404 error pages can negatively affect your audience engagement. Thus, run routine website scans to ensure everything is well-optimized and running smoothly.
Point to Remember: Your website is the reflection of your brand! So, be proactive and make it presentable and user-friendly at all times.
4. Develop a Mobile-Friendly Website
For customers, your website acts as your business’s 24×7 (always open) store. It lets them quickly go through your products and service offerings and buy what they need. With the booming number of smartphone users, making your website mobile-friendly has only become imperative.
So, if you notice that your website is not working properly on a cell phone, it can be alarming. The best solution is to run an entire website scan and optimize all the content to make it mobile-friendly.
Consider hiring a well-experienced web developer to help you build robust lead generation strategies and ensure result-driven web pages for your business.
Point to Remember: “DO NOT” make your customers wait while they are on your website, or you may end up waiting for them eventually.
5. Update Your Keywords
The principle objective of digital marketing is to target the right audience using specific keywords and terms that help them find you. One of the ideal lead generation strategies is to uncover the keywords your prospects and competitors are already searching for.
You can also add long-tail keywords to optimize your website’s content and ensure a higher ranking in search engine results.
Point to Remember: Keywords in digital marketing act as a mediator that connects businesses to their target audience. So, ensure to select the right ones!
6. Build Lead Magnets via SEO
Regardless of how alluring your web page is, it will not generate leads if it is not visible to your target customers. Luckily, SEO is here to your rescue! Developing an SEO-optimized website is another foolproof lead generation strategy that digital marketing agencies should use to acquire a higher ranking in search engine results.
Wondering What Lead Magnets Are?
These are the PDFs or recorded files containing specific content pieces that your viewers download in exchange for their contact details or email addresses. Hence, use these lead magnets to your advantage and create content you know your potential audience would relate to.
Point to Remember: While there are several kinds of lead magnets, they all have one thing in common; they enable you to engage with potential leads who are not yet ready to invest in your business offerings but can be convinced to do so.
Now it’s your task to convert your potential leads into customers! You can also hire a digital marketing specialist to help you do the job.
7. Personalize Your Content
The secret to a high-performing website is its content, not colors. If you are assuming that your website’s generalized content will bring traffic and boost your conversion rates, you are sadly mistaken!
Developing personalized content can work impressively in enhancing your business-customer engagement. It is an ideal lead generation strategy that allows you to collect accurate data along the way, further enabling you to segment your target audiences more meaningfully.
Wondering how to create personalized content for your customers? Hire a reputed digital marketing agency to help you develop customized content for your website.
Point to Remember: Design your website so that your potential customer can confidently go to the cart without referring to your contact page for any clarifications.
8. Build an App
Introducing an app is the most straightforward way to get more traffic to your website. It significantly upgrades your lead generation strategies. However, keep in mind that while the app may make your services more accessible, you cannot expect your potential customers to download your app for no reason.
So, if you want your customers to install your business app, offer them unique services that your competitors lack. You can also take help from a digital marketing professional to effectively produce more traffic and assist your business in generating hot leads for your business.
Point to Remember: Creating an app to offer services isn’t enough. Make sure to provide value to them!
9. Create Videos for YouTube
YouTube is one of the most-popular online video platforms that digital marketers should not overlook when advertising. So, if you are a business owner, use this multi-billion dollar video platform to engage with your target audience. YouTube has inevitably evolved as an entertainment tool that people also refer to find answers or product reviews.
Wondering How to Do It?
Consider creating “how-to” videos or any content relevant to your industry with the assistance of a professional digital marketing agency.
Point to Remember: Marketing is all about reaching where your audience stays. So, what are you waiting for? Incorporate video marketing into your lead generation strategies now to create maximum audience engagement with your business.
10. Launch Problem-Solving Blog Posts
Do you want to sell your products and services efficiently but don’t know how? Here’s your hint — Stand in the shoes of your potential customers and think from their perspective.
Post blogs or start guest blogging to develop more personalized content or talk about how your blogs can help businesses drive more traffic. Make sure to research and target keywords that allow you to effectively attract and engage your customers. One practical way to create engaging content is by generating a bunch of “how to” articles on the top-notch niches of digital marketing.
Point to Remember: Check your blog feedback constantly and fix your areas of improvement to ensure optimum client satisfaction and a foolproof lead generation strategy for your business.
11. Make Social Media Your Best Friend
You already know that more than half of your audience spends most of their time on social media. Why not use it to your advantage then? Practicing the proper social media marketing techniques to boost lead generation is your direct road to reaching your prospects.
Point to Remember: A robust social media marketing strategy with a digital marketing expert’s assistance can greatly help in engaging your audience.
12. Solve Problems via Chat-Bots and FAQs
You already have a separate “contact us for more information” page but still notice that your prospects do not bother sending in their concerns or doubts. This is particularly true because of two reasons –
- It is time-consuming.
- Nobody likes to wait for answers.
So, if you are wondering how to generate leads for your digital marketing agency, then the answer is to engage with your potential audience on the spot. Install a chatbot on your website and link your blog posts to your frequently asked questions page to ensure that your audience gets all the answers to what they are looking for.
Point to Remember: Your potential audience will only invest in your business when they get good content to connect with.
While the successful lead generation strategies may differ from business to business, the objective of the process is always constant — create and optimize content that attracts your leads. However, consistency is the key! Keep in mind that generating new and effective leads is not an overnight task but a continuous process that is to be done throughout your business’s lifetime. While this is strenuous, having a trusted white label marketing partner will make the entire process a cakewalk.
White label agencies know running a digital agency is a momentous task, and you shouldn’t have to do it all alone. That is why, partnering with a reputable and trusted white label marketing agency will free you up from the everyday agency grind, while you get to focus on what you do best, running and scaling your business!