Welcome to the 6th episode of our Whiteboard Wednesday. Thanks for the overwhelming response. I hope that these sessions will impart immense value and help you increase your income and productivity.

We aim to provide you with deep insights into the processes, strategies, and tips and tricks to succeed as an agency through our Whiteboard Wednesday sessions. Learn how to save time and money, generate more business leads, and keep your customers happy, so they stick with you for a long time.

In this episode of Whiteboard Wednesday, Chad Kodary, the CEO of DashClicks, discusses setting up your sales organization for success.

We will take a deep dive into how to properly structure salaries and bonuses for your sales team to keep them excited and focused.

The Typical Sales Process That Works for the Agencies

Here is the best commission structure for your sales reps and appointment centers. It has worked well in our agency, so we are sharing it here.

“Fronters” and “Closers”

Typically, we refer to sales guys as closers because they are responsible for closing sales deals. The guys who call and approach the prospects are called “fronters.” Fronters are usually appointment setters. They generate interest in your products, devices, or services. So, fronters book calls for the sales reps and fill their calendars.

So, they keep calling people all day long. Besides phone calls, they also send messages and email and receive inbound calls. They handle various streams of leads and filter them so that they may get to the people who are seriously interested and qualified.

They get them on a sales rep calendar, and their job finishes here. Sales reps take it from here as their job is to close the deal. The entire focus of the sales team should be on generating revenue for the organization. They are also concerned about their commission and cash flow, etc.

Source: Ep. 6 ā 05:20

The KPIs of Fronters and Closers

So, the KPI for the sales team is sales, whereas, for the fronters, the KPI is “appointments booked.” However, it isn’t necessary that all appointments booked will convert into sales. All it means is that someone is interested in your offerings and is ready to talk further. Practically, only a fraction of these prospects converts into paying customers.

It also means that you will measure the performance of the fronters on the number of leads generated or appointments booked for the sales reps. While you can evaluate the sales reps’ performance based on closed sales volume.

Here, we would restrict ourselves to discussing how to build commission structures.

The traits required to succeed in these roles are your conversational skills and ability to interact with people.

Planning a Successful Incentive Program

We will try to explain it with a bit of storytelling.

At our agency, DashClicks, we have a designated call center. We use it to prime our sales pump. Once, we were selling our InstaSites tool. With the help of this tool, your agency can build fully functional websites for its clients within a few seconds.

The Sales Script That Works

We use a specific pitch to sell this fantastic tool. It takes weeks of hard work and hassle to render a professional website functional within seconds. So, when we called up prospects, we said that we had gone through their website and found some issues, so we built a free website for them. "We would love to share that with you and send you the link via email or SMS. So, let's know which one would be a better option for you."

We also added, "See the 30-page brand new website that we built for your company (plumbing, locksmith, or real estate company as the case may be)."

It followed a round of some pre-qualifying questions to make sure they were a good fit for our products and services. If the prospect were a good fit, the fronter would book an appointment.

When we started our agency, we used to book five to ten such appointments per day on average.

However, if we hire a person today for this job, they will not be able to replicate that performance and may lose their job. So, you should set your expectations realistically. In my view, a target of two to five booked appointments is logical for someone new to this field. A fronter can easily book 25 appointments a week and around 100 appointments a month at this rate.

Source: Ep. 6 ā 09:42

Generating 100 leads a month is a remarkable achievement. Even the average fronters, who need training, can easily book two appointments a day, making 40 appointments a month.

Such an approach can turn an agency into a successful sales organization. You can make different packages, such as bronze, gold, diamond, etc., for your fronters based on various performance slabs.

Someone who books less than 40 appointments a month is an under-achiever. The figures of 100 and 75 stand for great and medium spots, respectively. Evaluation becomes easy when we have performance slabs. When you pit the fronters against each other based on their performance and commission, the team's overall performance will increase.

Killer Incentive Plans

If you hire VAs (virtual assistants) as the fronters from places like the Philippines, you can also announce bonus packages. For example, if someone hits a package, they get some bonus apart from their payroll that includes salary + commission.

For example, you can promise to pay your fronters one dollar more for each appointment booked above their target slab. In sales, some days are good, but some can be extremely disappointing, so the managers should focus on the averages.

Similarly, if a fronter books 40 leads per month, you can offer them an extra $100 for hitting the bronze package.

So, the commission structure should be exciting enough to prompt the fronters to achieve even more.

How to Encourage Underachievers?

Let's try to understand it with another example. Suppose a fronter hits 75 appointments every month and usually falls in the gold package, but they could book only 74 this month. They can slip into the bronze package by just one number. Don't let them tip over for falling short by just one appointment.

Inform them that they will get $250 as a bonus if they hit the figure of 75. If they hit 100 appointments, they will get $500. You can increase or decrease these numbers according to your product and business, but the best part is that this structure works!

Source: Ep. 6 ā 15:04

Have Realistic Expectations?

Now, let's discuss the commission structure for the sales reps or closers.

If a closer gets 100 leads on their calendar from the fronters at the top of the funnel, we can assume a 30% to 40% no-show rate on an average.

Having realistic expectations will help, and for this, you need to look at historical data. It's important to not set people up for failure based on unrealistic expectations.

A Realistic Commission Structure for the Sales Reps or Closers

For every 100 leads with a 30% no-show rate, you stand a chance to do 70 demos or calls. Now, we can figure out the conversion rate based on historical data, which is 10% in our case. Based on this example, for 70 demos, the conversion rate should be seven.

Source: Ep. 6 ā 16:09

Suppose we are selling InstaSites, our niche website builder tool, for $500. For seven conversions, the revenue we get is $3500 in setup fees. Add the monthly maintenance charges of $50, and it comes to $350 per month for seven conversions. Keep in mind that this is recurring revenue.

In that case, the closer brings you $350 per month from selling those websites. Since this is just an example, you may have products of even higher value.

If your product is valued at $1000, the setup fees it will attract would be $7K for seven conversions. It will be followed by a recurring revenue of $1K per conversion and $7K for seven conversions.

Suppose you sell a package (e.g. SEO package) that costs $399 a month for a six-month contract. You sell this package for a set up fee of $149.75 to local businesses in your area using door-to-door selling. The first month's revenue of this product would be about $400+$150, i.e., $550.

If you sell two such packages in a week, the first month's revenue would be $1100.

Source: Ep. 6 ā 19:08

You should have an exciting salary plus commission structure to encourage and motivate closers.

Pro Tip: Most closers aren't interested in salary. They are more interested in a commission. So, you should plan an exciting commission structure.

So, if you pay $500 a week to a top-level closer, it can be their base salary.

Let's assume that your closer achieves seven deals in a week. It will bring about $3500 in setup fees and $350 in monthly recurring revenue. It means you made almost $4K in sales. You can offer 10% of it for that month as commission to your closer, which would equal $400.

For 20 sales, it would be $800 for that month.

So, the structure goes like this.

$500 a week as base salary + $800 a month in commission

Doesn't it sound enticing?

Source: Ep. 6 ā 20:57

We can combine packages like this and keep our salespeople motivated. You can pay 2% of your Monthly Recurring Revenue (MRR) as incentives to these guys.

This incentive payment plan is highly effective, and it keeps both the fronters and the closers engaged and motivated.

You can personalize it according to your revenue streams and profit margin. You can also subscribe to our YouTube channel to be the first to watch these valuable tips every Wednesday.

Please leave your comments below and if you are happy with this session, you can also leave some positive feedback here to encourage us!

See you in the next session of WhiteBoard Wednesday. Have a fantastic day!

Welcome to the 5th episode of our Whiteboard Wednesday. Thanks for the overwhelming response. I'm hopeful that these sessions will soon become the go-to resource for everything related to digital marketing and SEO agency business.

We aim to provide you deep insights into the processes, strategies, and business tips and tricks to succeed as an agency. Learn how to save time and money, generate more business leads, and keep your customers happy so they stick with you for a long time.

In this episode of Whiteboard Wednesday, Chad Kodary, the CEO of DashClicks, discusses the most prominent challenge every marketer faces; how to get your website ranked higher in Google search results.

Your survival as an agency or an online business depends mainly on the following factors:

• The Traffic you attract
• The Leads you generate
• The Quality Of Your Services
• The Quality Of Your Customer Support
• Your ability to help your clients increase conversion
• Your website’s keyword optimization
• How well your website answers customers’ queries

But at the core of all these is your website's Google ranking. If you rank higher on Google SERPs, you can thrive and achieve most of your business objectives.

Here are some of the ideas and tactics to rank your website on top that we at DashClicks use to promote our own site!

Create a Website and Optimize It

The first step is to create a website.

However, a single-page website developed using ClickFunnels landing pages builder will not work. It's tough, if not impossible, to rank high with a one or two-page website.

To rank high in search results, create a website with multiple pages. It should also have a focus keyword for each page.

Pro Tip: Create a multiple-page website with a focus keyword for each page. It will help you rank your website faster.

Let's discuss the architecture of a website. When we hit the URL of a website, we reach the home page of a website. We then see that it has many other pages such as the About Us page, Services page, Blog page, and a Contact Us page. Pages like service pages sit above many other pages and are dedicated to the business's specific services.

It's observed that most of the web pages are dedicated to services.

Let's map them out.

Source: Ep. 5 ā 08:30

If you go deeper into the architecture, you can further branch out the services page into several subcategories such as SEO, Social, Google Ads, Facebook Ads, Content, & Website Development, etc.

Create a separate page for each service. Each page should have a focus keyword to help it rank.

If you have a local business serving the local market, then you need to start with and focus on local keywords. Stay away from national keywords in that case. Local keywords will help you generate local traffic, whereas to rank with national keywords, you need to have a complete website with a high brand authority. For Example, if your agency is based in Fort Lauderdale, you need to focus on keywords like “SEO services in Fort Lauderdale” and its variations.

Some of its variations can be as follows:

• Google Ads company in Fort Lauderdale
• Content marketing agency in Fort Lauderdale
• Fort Lauderdale content marketing agency
• Fort Lauderdale website designer
• Fort Lauderdale website company

With a single-page website, you can't achieve ranking for these keyword variations.

Pages such as the services page will include the list of all the services, but if you want to visit a page dedicated to a specific service such as SEO, you need to click the SEO service page link on the services page.

Use Your Blog to Achieve High Ranking

However, the blog section is a different story altogether. There can be numerous blog posts in this section, and each post will appear on a separate page with a unique URL extension. So, whenever a new blog post is published, it goes to the next page in this section.

At DashClicks, we have published about 200 blog posts in the past 12 months. It's a potent exercise from an SEO point of view as each of these pages is floating on the web, and search engines are noticing it. And the number of such articles is increasing every week.

These pages are keyword optimized and follow search engine guidelines related to content. The content on the website is created to address users' queries. In our case, agencies and SEO professionals are our audience.

We develop SaaS-based tools and platforms for the agencies. So, we create lots of content to help agencies in project management and scale their business.

The title of the blog posts and the focus keywords help increase the overall ranking and visibility of the website. We will also convert this Whiteboard Wednesday video that we are shooting into a blog post. We'll embed the video at the top of the blog post.

What should be the ideal frequency of publishing the blog posts?

We at DashClicks recommend publishing at least one blog post every week.

Pro Tip: Focus on the quality and not the quantity of the blog posts you publish.

Focus On Engagement and Quality

A blog post that people love, engage with, and share with their family, friends, and coworkers is remarkably better than a substandard post. A low-quality post can affect your rankings negatively.

When your audience likes your blog post, they share it with their contacts and online communities they are a part of and make it go viral. It increases both the traffic on your site and its domain authority.

Attract More Traffic to Improve Your CTA Performance

You automatically increase your CTA performance by attracting more traffic, such as signups, phone calls, and form submissions.

If you plan to start an agency business and don't have a professional website, you can purchase an agency website from our dashboard.

Use DashClicks Platform to Minimize Time and Effort

To get a content-ready agency website developed for conversion, go to DashClicks.com and create your free account. You don't need a credit card to sign up and create an account.

We highly recommend a professional-grade agency website. It would cost you only $97. Here are some other features of the agency website you can get from DashClicks.

1. The content is already written for you by our fulfillment teams.
2. All the web pages are already built
3. The website has an average of 20-25 web pages

It saves you tons of time as you don't have to worry about developing its structure.

The next step is to attract traffic to your website and optimize it.

How to Optimize Your Website?

As emphasized above, each page should have a focus keyword. You should also include some of its variations.

Pro Tip: To find your focus keyword for a page and figure out the search volume, you can use a tool such as Google Keyword Planner. Target the keywords with a search volume of more than 50 per month.

So, next, make a list of all such keywords and their variations. If used judiciously throughout the website, such keywords can divert volumes of traffic to your website.

The keywords should be evenly spread out on the web page, and there shouldn't be any spamming.

The agency website we make for you using the InstaSites tool is already structured. You can go to the DashClicks dashboard, plug in your location, and enter your business details. Now, go to the Sites app at the bottom, and you'll find about ten pre-built websites for you. You can choose one of these sites as they all come with similar web pages and structures.

Source: Ep. 5 ā 17:29

This website is optimized with local keywords, which means you don't need to do local SEO on it. As soon as you enter your location, the InstaSites software picks it up and optimizes your website with the most popular local keywords. As a result, you start ranking on those local terms quickly, and your site becomes more visible in local searches. It's known as on-page SEO.

Similarly, directory listing is a crucial part of local SEO. DashClicks offers this premium service by listing your website in over 70+ online business directories, giving your website a powerful local SEO boost.

Sometimes, the ranking of a website gets stuck at position 7th or 8th on the first search result page. It's considered good otherwise, but a survey reveals that about 80% of people click on the first result on Google. People are significantly less likely to click if a website doesn't rank among the top three slots.

So, you need to be in one of the top three slots to get noticed, and to achieve these top positions, you need to run backlink campaigns. Creating good backlinks always helps, and you should do it aggressively. It includes getting listed in all the prominent directories with your website links.

It would help if you have high-authority links to your website. These will make your website rank on top. Another tactic is to write as many blogs as you can. As you publish more blogs, you increase your page authority on those pages. Page Authority is a Moz metric that indicates the ability of a particular web page to rank on search engine result pages (SERPs). Increased PA increases your site's domain authority over time.

So, to boost the SEO of your website, you need to pay attention to the following factors:

1. On-Page SEO
2. Off-page SEO

On-Page SEO includes writing Meta tags, Meta titles, and Meta Descriptions. It's a way to tell Google what the page and the website are all about. These text snippets describe your web page's content and help your website rank according to specific categories on search engines.

Your meta tag can be a snippet like "SEO company in Fort Lauderdale," and your description may include keywords such as "looking for an SEO company in Fort Lauderdale, etc."

This description tells Google that your SEO company specializes in localized SEO services in the Fort Lauderdale area.

Pro Tip: Your text snippets should be catchy and clever. The Example given above is just for reference. However, you can be even more creative about writing meta titles, tags and descriptions.

Pro Tip: Don't expect quick results even with these tactics. It requires perseverance, and you need to spend a couple of hours each week on such activities to actually see some results.

You can speed things up with our agency website tool available inside your DashClicks dashboard. It might take weeks to develop a website, look for freelancers, and get it built according to your needs.

However, with the DashClicks Agency Website tool, you can do it within seconds using just a single button. You can activate one of the ten pre-built templates instantly. Everything else is already set up, including content, structure, and graphics.

How Much Would an Instant Website Cost?

You need to pay a one-time fee followed by $97 every month. It includes hosting access to the DashClicks dashboard, the SSL certificate, and other valuable features.

If you already have an SEO-optimized website and don't want to avail our agency website feature, you can buy an SEO subscription for your agency.

You can get our white-label fulfillment services at a wholesale rate. These services include packages for maintaining the blog section of a company. Different packages are available based on the frequency of the blogs published every month.

Our white label SEO packages include off-page SEO, on-page SEO, keyword research, and backlink services. Our SEO packages start from a reasonable fee of $197 a month.

By paying this small amount, you can do away with all the hassles and tasks you need to perform for your SEO projects, including publishing blog posts. This way, it helps you scale your business while taking away the everyday grind.

I hope you liked and enjoyed this session. We will see you soon in the next session of Whiteboard Wednesday.

Please let us know in the comments if you have any questions for my team or me.

In this episode of Whiteboard Wednesday, Chad Kodary, the CEO of DashClicks, discusses how to attract boatloads of free traffic to your website.

Attracting quality traffic is the key to generating leads and revenue for your business, but it is still a riddle for many. Most business owners opt for paid advertising to generate quality traffic.

Most agencies kick off PPC-style advertising campaigns leveraging the ad space to achieve their sales objectives.

By attracting traffic, agencies strive to send the incoming leads to a landing page to increase sales. It helps scale their business.

However, in this episode of Whiteboard Wednesday, Chad discusses an entirely different strategy, which is fully organic and will change the way many agency owners think.

This strategy will help agencies skyrocket their revenue and rush their sales pipelines by attracting thousands of clients; that too without spending a single penny on paid advertising.

DashClicks Case Study

Today, we'll explain it with DashClicks as a case study.

First, let's explain what DashClicks is and what it does. DashClicks is an agency platform, which is a marketing agency and also a SaaS company. Serving as an agency platform, it offers white label marketing services to other agencies. It also provides tools and technology that agencies can use to achieve their sales and marketing objectives. So, without further ado, let's discuss this fantastic strategy.

As clarified earlier, this strategy doesn't involve any paid ads. It focuses on increasing authority as an influencer. There can be a variety of companies such as online course creators, agencies, SaaS companies, and other businesses. Let's contemplate how we can increase sales and revenue for these companies. To do that, first, you need to figure out who your audience is.

Know Your Audience

Your clients can be marketing agencies and/or freelancers, who can be considered small and medium agencies that you should target.

Source: Episode 4 - 7:26

So, we analyzed the users, i.e., signups that the DashClicks platform received over a year. A total of 10,628 users signed up to the platform the previous year, amounting to almost 30 users per day.

Paid vs Organic

DashClicks spent $20,507 on FB ads and received 1859 signups, almost $11 per action. So, only 18% of the signups came from the paid ads on Facebook. The remaining 82% of our users arrived from free organic outreach, which equals almost 8823 users. Let's discuss how we achieved this.

Here is the secret recipe. We achieved this because we started a conversation with the right people. It is also known as relationship marketing.

Initiating Relationship Marketing ā Step-By-Step Method

We used Facebook groups and Instagram stories to initiate relationship marketing.

Here is how you can do it. First, go to the Facebook search field and type in your niche. For example, if it's real estate, type in "real estate," and from the filters on the left, you can choose "groups."

The search results will provide you with a list of groups you can join to interact with your target audience.

Pro Tip: Join the groups with the highest number of members.

Implementing this process, we found a group named SMMA - Six-Figure Sales Secrets. The group has 7536 members, including various agencies, so it's safe to assume that our audience hangs out there. Chad wrote to Rob Quinn, the admin, that he wanted to speak to him to discuss how they can mutually promote each other.

Source: Episode 4 - 17:22

The message Chad sent was - "Hey Rob! I want to jump on a call with you to discuss some possible opportunities. I have a setup that is similar to yours. I also have a big agency in Fort Lauderdale. Let me know your availability. Thanks."

At first, Rob didn't respond. But, when Chad followed up with him, he responded positively.

Source: Episode 4 - 17:56

So, the first step is to approach and pitch group admins for collaboration, mutual interviews, and building long-term relationships with them. It's essential to be friendly with them.

However, it's important to make sure that you offer some value through those activities, i.e., hosting interviews, creating podcasts, or conducting webinars. Chad didn't go to his group to sell his products.

Pro Tip: Be friendly with the admins and offer value when conducting outreach for relationship building using the influencer method.

Unfortunately, most people abuse the system and start spamming, which should be avoided. We approach admins as a commoner without any influence. So, we believe that agency owners can easily replicate that.

Another group we at DashClicks approached was Funnel Closers, and its admin was Ryan Stewman. It comprised 742 agencies.

Source: Episode 4 - 18:24

Chad sent them the following message:

"Hey brother, can we jump on a call with you sometime this week? We just launched our platform dashclicks.com which is geared towards agencies. I think I can provide tons of value to your user base and a rev share opportunity. I know you're busy, but I promise this is worth your time."

A link to the DashClicks website followed the text.

Ryan also recommended DashClicks as a white label agency for his funnel closure program. He also invited Chad Kodary, the CEO of DashClicks, to speak at one of his events in Dallas.

Source: Episode 4 - 19:34

Chad also contacted Arne Gaske's Millennial Entrepreneur Community on Facebook.

It has over 78,000 people, most of whom are entrepreneurs who want to build businesses. Some of them must be agency owners as well. It is essential to understand that you should target larger groups because the bigger the group, the more scalability you can achieve.

Chad sent the following message to Arne.

"Hey, bro! I would like to get you on a live Marketers' Mindset Webinar with me. The attendees are all agency owners. I usually get about 250 people live on a zoom call. It's followed by another couple thousand viewers on YouTube, Vimeo, and our dashboard. Let me know if you're interested. You can sell your course there as well."

Chad had received a warm response from Giske - "Hey man! Sounds awesome! Thanks for thinking of me. Let me know if you have a calendar link".

Source: Episode 4 - 20:50

Therefore Chad recommends creating your own Facebook group to leverage that for outreach, networking, content promotion, and increasing traffic. Invite others to your group and ask them to share valuable information and interact with your community.

Pro Tip: Create your own Facebook group. It will help you in multiple ways, including growing your own community.

Pro Tip: Double your exposure by leveraging each other's groups.

Another option to instantly increase online visibility is to go live on your YouTube channel. Rebroadcast it in your Facebook group. You can also post a recording of that video in your group.

You can use BeLive, a tool that allows you to do live streaming on Facebook.

Be Live - The Streaming Video Tool

Pro Tip: It would help if you did it like clockwork and soon, you'll see the results.

If you're in the agency space, you might see similar faces here.

These guys are influencers, but they are not inaccessible or difficult to reach out to.

The easiest way to interact with these people is to slide into their DMs. You must be aware that these people are just like us ā- humans. They, too, want increased engagement, so they are very likely to respond to your outreach if it is done correctly.

Pro Tip: To access influencers, slide into their DMs.

After implementing this strategy for some time, magical things started happening. The results we achieved were phenomenal and incredible.

The more interviews you appear for, the more influencers you tap. And the more webinars you conduct, the more exposure you get.

Source: Episode 4 - 26:13

When people see you as an expert and an influencer in your field, they recognize you as a celebrity. Soon, you start receiving invitations to speak at events or appear for interviews.

Source: Episode 4 - 23:43

Our advice, try the influencer method for the best results. You don't need to run paid ads to achieve similar results. It simply requires initiating one-to-one interactions with the influencers and waiting for them to start reaching out to you.

Source: Episode 4 - 25:34

We noticed that 25% of the group admins didn't answer our message, but 75% of people positively responded to that. It means that this strategy works. This tactic will surely help you skyrocket your business.

Pro Tip: The influencer method is the best thing you can try for your agency. Even if you send 20 DM's and just one person answers you, it can be your first step to fame. It will also help you scale your agency.

The Results

After one year, we got 8823 new organic users. So, an average of about 30 people expressed their interest and signed up for our platform almost every day. If you can convert 30 persons even in a month, you will still achieve your business goals.

Here are some of the results of implementing this strategy for almost one year.

Source: Episode 4 – 30:01

• New organic users = 8823+
• Recurring revenue = $1,000,000+
• Facebook group members = 2600+
• Monthly website visitors = 10,000+

Conclusion

The live videos of the webinar or interviews will stay on the internet forever and continue to provide you hot leads in the future. Your subscribers will get a notification every time you upload a new video. So, the video keeps on getting more views.

Here is the summary of this method –

1. Create a Facebook group.
2. Go to the Facebook search field.
3. Type in your niche.
4. Choose “groups” as the filter.
5. Join these groups.
6. Message the group admins with a mutually beneficial offer that gives value to their group members and helps them increase engagement.
7. Host an interview and ask the admins to interact with your group members.
8. Send a friend request to the group admins.
9. Upload the webinar or interview on your own group as well.
10. Once published, promote it like your life depends on it!
11. Do it repeatedly and frequently until you become a familiar face in your niche.

So, ask yourself, “When will your first conversation start?“

This strategy, also known as the influencer method, will bring tons of traction to your business and help you grow it beyond your imagination.

Welcome to the third episode of Whiteboard Wednesday.

In this episode, Chad Kodary discusses how to multiply a piece of content and increase your footprint on the web to get high-value inbound leads.

The best part is that you won't have to run any paid ads to accomplish this. It's completely organic and will last forever.

Content creation is expensive, but this strategy will save you both time and money by multiplying your content's volume and reach.

How to Create Massive Content Every Week?

In this episode, you will learn how to create one video and redistribute it into 11 different pieces of content to almost flood the web. It will help you build a multimillion-dollar sales pipeline with a limited content supply.

A. Create Informative and Detailed Webinar Videos

Go to DashClicks' YouTube channel, and you'll find different playlists. If you go to the webinars section, you will find various webinars under the Marketers Mindset Webinars section.

These are long webinars with an average length of about 1.5 to two hours.

According to Chad, long webinars are created purposely so that he can segment them into different subtopics and highlights. For the videos that contain only the highlights, we have the Marketers' Mindset highlight section in the YouTube channel.

B. Split Long Videos Into Short Snippets

So you can create five or 10-minute snippets of a long video to help people consume it quickly. These scoops have become highly popular, thanks to emerging short video sites such as TikTok.

After creating ten short videos, you now have 11 videos, including the lengthy video that you used to create these short videos. Redistribute these videos on different channels where your audience can easily find them.

A short video ( length 5:22 minutes) from DashClicks

You need to organize them and design attractive thumbnails for each to highlight the subtopic they are made on. Also, add catchy titles to make them appealing.

C. Convert These Videos Into Blog Posts

Now that we have 11 videos to redistribute on different channels and increase their reach, we can convert these videos into 11 blog posts.

Here's how you can do that:

1. Go to rev.com.

1. Upload your video file.
2. Get a downloadable transcript.
3. Edit the video transcript, add even more facts to make it more interesting.
4. Embed the original video in the blog post with a summary.

Note: You can add the summary in a paragraph text format so that the search engines can track it.

Rev.com is quite affordable, and you can transcribe your whole video in just a few dollars.

D. Convert These Blog Posts Into Numerous Social Media Posts

It's another effective way to multiply the reach of your content. You can use Sendible or HootSuite to schedule your posts. So, now you have a minimum of 11 social media posts that you can share on Facebook, Instagram, Twitter, or LinkedIn.

YouTube video turned into a Twitter post

DashClicks has many groups on Facebook, and we usually share these posts on the Marketers Mindset Facebook group and the Chad Kodary Facebook Business page. You can also create Instagram videos using these short video clips.

Throughout this, notice that the need to create informational content is only once. Post that, you can simply repurpose and redistribute it dozens of times.

Put a little more effort into creating quality content that resolves your audience's issues. Webinar videos are highly effective to this end. You can invest one to two hours every week in producing such videos.

Then simply take the original video clip, chop it into several meaningful short videos, and transcribe them on rev.com.

This way, you'll have enough content to share and post on different channels, including social media. You can schedule these content pieces on social channels for other time slots as well. This method will also give you six to seven quality blog posts to publish on your website.

When you start pushing out massive content every week like this, people will start finding you. You'll start getting subscribers, and your top-of-the-funnel marketing will take off from here.

How to Send Consistent Traffic to Your Website?

When you start building a fan following, you'll be able to send consistent traffic to your website and blog. And if your YouTube videos are embedded in your blog posts, you can also divert the traffic to your YouTube channel. So, it will create a domino effect.

Final Words

Content repurposing isn't a new practice. It has been prevalent since the dawn of content marketing. You can slice any long-form content into easily digestible content chunks and convert it into several other forms. It will multiply its reach and impact, and ultimately reduce the time and cost of creating bucket-loads of content every week. It's also the best strategy to create a regular influx of content that will help you at every sales funnel stage, from lead nurturing to conversion.

Welcome to the second episode of Whiteboard Wednesday.

In this episode, we will discuss the complete A-to-Z process to becoming a super affiliate and creating recurring revenue that lasts forever.

Using this method, you can earn money by promoting somebody else's product or service. So, you don't even need to create any product or service or set up a brick-and-mortar business.

All you need to do is develop a process to send traffic to the sellers' landing page with your affiliate code. We'll discuss the whole process from A-Z today and explain how you can sell someone else's products and services and make recurring revenue.

This article will benefit you even if you haven't ever tried affiliate marketing before.

We will explain it with DashClicks as an example. DashClicks offers an exciting affiliate program where you can send visitors to sign up for the platform. We at DashClicks track this information, and the marketers get paid for it as soon as the customers start purchasing DashClicks' products.

The Affiliate Model

Let's dive into what an affiliate model looks like.

The ultimate aim of this model is to send traffic to a sign-up page. If you do it right, you can easily earn thousands of dollars in commission every month.

Source: Ep. 2 ā 04:21

You must have a strategy to ensure consistent income from affiliate marketing as most people start link spamming, which hardly works. DashClicks has Pro, Plus, and Premium plans for its customers. When somebody signs up and becomes a paid user, they must be paying $97, $297, or $597 a month respectively.

If they sign up using the affiliate link you share, you also get your affiliate commission every month without doing anything.

The Commission You Earn

DashClicks further divides its affiliate commission into three tiers. If you bring up to 19 users through your affiliate link, you get a 20% commission. From 20 to 39 users, you will get 30%, and if you bring more than 40 users, you will get a 40% commission. This is the best passive income you can earn for a lifetime.

Source: Ep. 2 ā 12:09

All you need to do is generate traffic and use your affiliate link. In the case of DashClicks, your target audience comprises marketing agencies, digital marketing mentors and trainers, hosting providers, directory services, and SAAS companies. You need to send these people to DashClicks, and you'll get paid for that.

However, it is crucial to pick the right product because, as an affiliate marketer, your entire success depends on it. You must have a strong belief in your product, and you should be comfortable promoting it.

So, before you even start, let's know what DashClicks does.

What is DashClicks and How Does it Help You?

DashClicks is a platform meant only for a few people. So if you want to succeed, it is essential to understand what leads to failure.

Most people don't succeed at affiliate marketing because they don't have a robust strategy. Once they get an affiliate link, they post it everywhere on social media and send it to their friends and contacts.

This is a classic example of link spamming that doesn't yield any results. This way, you don't get serious customers, who will pay you every month.

However, those who do it right earn thousands of dollars every month.

In the case of DashClicks, the product is the agency software or the platform we sell, and the audience is primarily the agencies. The affiliate marketers are the connectors here.

DashClicks is a platform that helps you run your agency. It also allows you with prospecting. With the help of our InstaSites tool, you can instantly create fast-loading websites for your clients. InstaReports helps you to generate digital marketing reports.

You can use both these tools for prospecting. Our CRM allows you to structure your sales organization and create things like deal automation etc.

DashClicks also offers a project management system known as Projects and a website builder that helps you create a professional-grade website to maximize conversion.

Finding a connector, therefore, becomes significant.

The connector addresses her audience and gives them a light bulb moment, so they may realize that they need DashClicks.

How to Find Connectors?

There are various ways to find connectors. We have people working inside DashClicks, who work as connectors, and many super affiliates promote DashClicks outside of our organization.

Many coaches and business consultants can become DashClicks' affiliate partners. They can create courses on successfully building and running a digital marketing agency and drop their affiliate link in the study material.

It also includes fulfilment work. You don't need to hire staff or go somewhere else to fulfill your clients' orders as DashClicks provides all agency solutions under one roof. All you need to do is to focus on marketing and managing clients. So, you can quickly become a solopreneur and run your business from your Home Office.

It adds value when you include such information in the course with their standard solutions.

We need a connector to connect the service provider or supplier and the prospective clients who can use those products or services to make their life easier. In this case, DashClicks is the supplier, and agencies are the prospects. Affiliate marketers will play the role of a connector here.

Become a coach or consultant. Teach people how to go out and scale a digital marketing agency. It helps you fill-up the pipeline and fill up your calendar.

The vehicle is InstaSites.

So when you offer a tool that can create a website in seconds, prospecting becomes a cakewalk, and you quickly start filling up your pipeline.

Source: Ep. 2 ā 18:18

Don't do link spamming. Create lead generation pages. The idea is to get recurring affiliate commissions.

To do the strategy, you can use this tool ā€” InstaSites.

Some affiliates are making hundreds of thousands of dollars. As an affiliate marketer, your success lies in winning clients who will continue to buy the product to ensure everlasting commission and monthly income.

Build a Sales Funnel Fast

To generate such quality leads, you need to create a sales funnel. You can share a downloadable pdf file with them to be used as a lead magnet. You can use it to collect visitors' email IDs.

The PDF may include handy topics for the agencies, so they may quickly get tempted to download it. The topics in the PDF file can be "25 innovative ways to scale your agency."

You can provide another link to sign up for the free tool to make this strategy work. As people move into the funnel, it creates a stock effect, making you a successful affiliate. As we disclosed above, many of our affiliates earn hundreds of dollars every month.

The best way to send consistent traffic is to use InstaSites. However, you need to educate your audience about this tool and explain how they can create their clients' websites in seconds.

It will help you close the deals quicker. Instead of a PDF tutorial or a cheat sheet, you can create a video. Your next challenge is to bring traffic to your web page or the course you developed as a mentor.

Source: Ep. 2 ā 25:36

When you drive traffic to the sales funnel, get the visitors to opt-in with their email. You can even charge a small amount, such as $97, for your mini-course.

People also use YouTube videos for this purpose. They create educational videos and upload them on YouTube, where you can get visitors daily. You can add your link in the description.

You can also promote your links through blog posts. Create instant websites and share them with your prospects to close deals faster.

Another creative idea is to create stunning 60 seconds videos for TikTok and share your affiliate link with it. You can use DashClicksā€™ InstaSites as your vehicle for this entire process. You can make your affiliate commission in the back end.

How DashClicks Speeds Up Your Conversion Rate?

DashClicks is the platform that allows you to automate onboardings, and that's completely hands-off. Once your clients sign up using your link, they also go through the indoctrination, education, and product tours.

So, the system speeds up conversions. Therefore, when someone signs up as a free user, they can build only three instant websites a month.

But, when they get used to this value-based prospecting approach and are constantly educated about the platform, they would like to go further than that and build a lot of instant sites for their agencies to maximize their clientele and revenue.

It helps when you attract agencies into your ecosystem first and make them used to the benefits of recurring revenue and an all automated approach. It creates winners, and it's highly successful in this field.

Many things help you in the digital marketing segment, such as blogs, YouTube videos, and laser-targeted ads. If you run ads for your course, it can work wonders.

Source: Ep. 2 ā 32:30

However, if you look at it, you're not juggling with these many things. All you need is a source of traffic and drop a link. Everything else is automated.

So, here you need to run the ads to your landing page.

Affiliate Marketing Simplified

We are trying to simplify the entire procedure because people believe that affiliate marketing is challenging and doesn't work, etc.

However, if you drop links everywhere and expect people to sign up, it wouldn't work unless there is a connector or marketer in between.

The good news is various affiliate marketers are doing it successfully for DashClicks.

There are various Facebook and LinkedIn groups to find your audience, i.e., agencies. In these groups, people ask questions.

These questions are primarily about day-to-day issues agencies face. You can use the opportunities to suggest the solutions DashClicks platform offers to address such problems. There are many training videos on DashClicks' YouTube channel and blog, which you can recommend successfully running an agency.

Source: Ep. 2 ā 37:08

When you offer your affiliate link as a solution to their problem, they end up using the DashClicks dashboard and purchasing it. However, again, you need to be a little bit descriptive here.

For example, if someone asks about a sound CRM system, instead of just dropping your affiliate link, you can suggest that DashClicks is a great CRM system that they can use for free.

You can also add a "Loom" video to explain using it. It will prompt them to use the link to sign up because it is highly contextual. It will also ensure your affiliate commission.

Similarly, people look for white-label services, outsourcing Facebook ads or SEO fulfillment services, and you can instantly grab this opportunity to suggest the platform.

However, adding context is the key to success. The more convincing your comment is, the more likely the agencies are to use your link.

Similarly, the more groups you are active in and the more questions you answer, the more likely you will earn your affiliate commission.

So, use all sorts of strategies using a sales funnel and attracting traffic through creating YouTube videos, writing blogs, and making podcasts on specific issues faced by the agencies.

You can use blog comments, YouTube videos, and Facebook comments to divert organic traffic. And to attract paid traffic, you can run Facebook and Google ads.

The paid ads will take the visitor to the landing page.

Use instant websites and share them for prospecting. Use webinars and 30-minute videos to explain how agencies can use it to succeed.

At the bottom, add your link to take the visitor to the sign-up page of the DashClicks platform.

If your sign-up rate is 10%, you can multiply your ad budget to convert hundreds of customers. So, if you get a customer who signs up for the $297 package, you'll get a 40% commission per month, which would amount to about $120. If you get ten such customers, your assured monthly income would be $1200.

Final Words

With practice, you'll become even more proficient, and then you can run paid ads to scale the process.

The best part is that once the customer signs up, the process becomes utterly hands-off as the DashClicks ecosystem, including the fulfillment and support teams, takes care of it. All you need to do is to focus on traffic and conversions.

Just comment on ten people's posts on various forums such as Facebook, Reddit, and Quora, and you'll achieve your target.

All you need is to become a great and powerful connector and connect the agencies with the platform. Your success as an affiliate marketer is almost guaranteed.

So, to sum up, create one piece of content and repurpose it ten times, and share it everywhere. This is a powerful affiliate method you can try.

You can join DashClicks' Facebook groups and YouTube Channel for even more information.

Welcome to our first episode of Whiteboard Wednesday.

Chad Kodary, the CEO of DashClicks, a prominent white-label agency, has extensive experience running a successful digital marketing agency business. He has effectively turned a small startup into a transnational white-label services company that has served thousands of clients so far.

During this time, he explored the ways to escape the daily grind and constant struggle agency owners go through to survive and grow.

To address this problem, he decided to use these insights and launched a SAAS-based agency platform that automates everything and saves time and hassle for the agency owners. Meanwhile, it allows you to focus on the most crucial jobs, i.e., prospecting, marketing, building a sales pipeline, and nurturing leads.

Think Outside of the Box

Marketing and sales are constantly evolving. Strategies that were a massive hit a few years ago can become unpopular and useless faster than you can expect. Tactics like the “free consultation” or the “I’m the best marketer spiel” are no more perceived as magic bullets. It’s crucial to think outside the box to ensure success in this highly competitive industry.

After serving thousands of clients across the globe, he developed a tried and tested magic formula for prospecting. This formula not only provides value but also creates awareness about your agency. According to him, these small wins can be the stepping stone to grabbing long-term accounts that are much bigger.

What’s Whiteboard Wednesday All About?

Through Whiteboard Wednesday, Chad wants to share what he has learned within his agency, including successes, failures, and the high-level moments ‌he has had.

The objectives of the Whiteboard Wednesday Tutorials are as follows:

1. Inspire agency owners to replicate our success
2. Share strategies and tactics that agency owners can use for their agencies
3. Help agency owners increase revenue, build better processes, build a team and do better fulfillment
4. Get a better prospecting method to ensure getting more new clients every month
5. Create efficient and sustainable processes to add and maintain clients

It’s a game-changer since hardly anyone would be practicing it yet. So, without further ado, let’s dive into the step-by-step formula to build a sales pipeline faster and with more certainty.

How to Replicate the Prospecting Goldmine?

To make money from your digital marketing business, you should have an irresistible sales plan. You wouldn’t want to be the 50th person calling a company that you’re a digital marketing agency, and you would like to offer a free consultation or something like that. It doesn’t work anymore! And that’s probably the reason ‌new agencies struggle to find new clients.

First of all, you must have a need-based product, and you should not think about the kill every time. You can offer website building services as an integral part of your sales plan.

Here’s the step-by-step formula to do that:

1. Download the lists of your prospects
2. Conversion #1: Pitch a front-end offer
   A. Start cold-calling using an irresistible offer — A free website
3. Share with them the pre-built website & bring the prospect into the sales funnel
4. Give a demo of the website created with our InstaSites tool and activate it if the customer likes it
5. Conversion #2: Make the Back-End Offer
   Sell your website for an upfront setup fee and a fixed monthly fee
6. Conversion #3: Sell directory listing and other SEO services with a recurring fee

The ultimate aim should be to add as many people to their marketing bucket as possible.

Source: Ep.1 - 33:37

Most agencies fail because they are too focused on generating traffic and probably not aware of what conversion steps #1, #2, and #3 are all about and why this process works. So, we will delve into the details now.

How to Download the Lists of Your Prospects?

You can easily download the list of your prospects using www.leadcarrot.io.

Source: Ep. 1 - 12:05

To generate traffic, you can use:

1. Phone Calls
2. Facebook Group
3. Email marketing
4. Walk-ins
5. Webinars and conferences

Lead Carrot is a tool that allows you to download the lists of the prospects according to your search criteria, such as the nature of business and location, etc. It crawls the web and provides you with the prospects' phone numbers, emails, Google My Business information, and their social media handles.

For example, if you are targeting roofers or painters in your area, you can download a list of 5000 painters along with their phone numbers. After that, you can cold call and pitch for your free website offer.

1. Start Cold-Calling Using an Irresistible Offer

A website is a product every business needs. So, you can offer a free custom-made website to your prospects. Furthermore, you can scale it further to upsell other agency products such as directory listings, SEO, etc.

DashClicks developed a tool known as InstaSites that helps you create a professional niche-based website on the fly. This tool is a game-changer for the agencies. The tool offers you more than 200 niche-based website templates that you can choose from. All you need to do is fill up a form and hit the submit button. The tool automatically injects the content and other vital information from the form into the website to help you build the website on the spot.

2. Pitch a Front-End Offer “ A Free Website

Usually, agencies would charge 5K dollars to build such a website, but since you want to make it an irresistible offer, you can charge just $97 as a one-time setup fee and just $49 per month as recurring charges. Most agencies fail because they tend to focus on the kill but forget about the relationship-building part that improves their prospects.

It makes it an irresistible offer since the website you offer is much better than their current website, and you offer it at a fraction of what they will pay for a similar website. It will help you quickly fill up your clients' bucket. It's much easier to sell an affordable product than an expensive high-value product.

It moves the customer into your SALES FUNNEL, which means they enter your world, so you can easily talk to them, build long-term relationships, and upsell other products.

A. Use a Hook

It would help if you had a" hook" to sell. Most agencies struggle with their sales process as they don't have an irresistible offer or the hook that can instantly attract prospects. Using a "hook" is highly crucial to succeed as an agency. It's an initial idea that sweeps people off their feet. The free website can be used as a hook in the present scenario.

B. Make a Sales Pitch

Here is an example of a good sales pitch:

"Hey, what's goin' on? This is Chad calling from Social Agency. I just wanted to give you a heads up that we are calling all the roofers and painters in our local area. We went ahead and built out a free website for your business. So, I would love to send you a preview of what our website looks like. I can send it to you in an email or a text message. Which one do you prefer?"

C. Prepare for Rebuttals

Our experience tells us that rebuttals are natural, and some of the most common rebuttals are as follows:

Rebuttal #1: Sorry, I already have a website. I'm good.

You can quickly answer this rebuttal in this way. "Hey, that's cool that you already have a website, but I built you a website that looks ten times better, and it's free. I would love it if you took a look at it. There are no hard feelings if you don't want it."

Rebuttal #2: I'm not interested right now.

Here is the perfect response:

"Yeah, but the website is already built. Our team went out and built the whole website for you. And it took us a lot of time to do that. We would love to show it to you. We will send you a link. You can check it out, and if you don't like it, no hard feelings. If you do like it, it's free, and we will activate it for you."

After that, the customer will most likely drop their defenses and agree to check the website you've built for them using the InstaSites tool.

You may have a question here. Why are we repeatedly using the word "free website" when not?

The pre-built website is free for the customers to take a look at. It doesn't cost you a single penny to build this website. It's professionally built for conversion and engagement. But, if the customer likes it and gets it activated, they will be charged a one-time activation and setup fee of $197 and $49 per month for maintenance.

Why It Works

This tactic has a high success rate because, ultimately, the customer doesn't lose anything. They get a quality product at a much lower price. Agencies would typically charge around 3K to 5K dollars for a similar 30-page website.

The customer will most likely provide you with their email address and contact details and agree to look at the website at the end of this conversation. However, you need not hang up your phone and instead schedule a demo just after the prospect agrees to take a look.

Book a Demo

You need to inform the customer that the demo will be over a 20-minute Zoom call with the activation experts, who will review the website.

They will answer customers' queries, review the pages, and if the customer likes it, they will activate the website on the call. Such instant activation aims to ensure a smooth transition from a review call to booking. It will ensure that you regularly collect a revenue of $197 + $49 per month in the following months.

If you go by this method, your calendars will be booked for many weeks to come.

Using the "Stacking" Tactics to Your Advantage

You can stack up different elements to make your demo a success. For example, you can stack these offers.

The website comes with:

1. SSL Certificate
2. Hosting
3. Drag & drop website builder
4. Dashboard (DashClicks sub-account)
5. CRM
6. Marketing Automation (Inside DashClicks Dashboard)

Make this offer sound better and irresistible.

Before you take their credit card details, make your offer even more convincing.

Your website comes with:

1. 30 relevant pages with all the necessary information
2. All the content
3. Royalty-free stock images
4. Pre-SEO
5. Fully responsive interface

Customers must be aware of the market price of a website of such a size and caliber, which is around $3K to $5K.

Now, the customer has two options—they can pay $3000 for this website in the market or get an offer from you and pay just $197 plus $49 towards the first month’s payment. Most people would want to go with the second option.

You can tell them that the total upfront fee of $250 to be charged in the first month is the setup and activation fee, and the recurring fee of $49 per month is for the SSL certificate, website builder, hosting, etc.

Source: Ep. 1 - 47:55

With this, the imaginary customer "Bobby the painter" gets inside your bucket. Now, you can sell additional equally essential products for a website owner.

Conversion #2: Make the Back-End Offer

You can set up or use call center services to step into this stage. Here is the secret recipe to enter into this stage.

Wait for seven days after website activation. Now that the website is activated, the owner, "Bobby the painter," is happy. You are now Bobby's go-to guy for any technical issue he faces with the website.

After exact seven days, you can call up Bobby using the following script:

"Hey Bobby, what's going on? I'm Chad from Social Agency, and I'm super excited to tell you that your website is up and running. How did you like the website? Do you have any questions for me? I just called you up to know if you need any support for your website?"

At the end of the call, you can add this:

"Hey, by the way, Bobby, before we hang up today, I'm looking at your website, and it's so awesome. We are running a crazy promotion today. I would love to increase traffic on your website to boost revenue for your business. We are running a listing manager program.

So, we will list your website on 70+ directories, including the most prominent ones such as Google, Yahoo, Bing, Yelp, and many other directory networks. It will boost your website's online visibility and backlink profile. As part of this promotion, directory listing services are available for just $99 per month. It's on sale for today only. The setup fee is $49 only."

The last sentence uses a slight pressure point.

This is conversion #2.

On average, your customers are likely to continue your website package for seven years.

Rising the Value Ladder

You can continue adding at least one person to your bucket almost every day, and you can make a lot of money. You can repeat the same procedure discussed above, download a list, cold call every person on it, offer them a free website, and book a demo.

As a recurring fee, you're now getting $49 per month for directory listing services and $99 per month for website hosting and web builder. So, on average, you'll get $150 per month from every customer added to your bucket.

You cannot add customers to your bucket and climb up the value ladder if you offer standard services such as SEO or PPC.

If you can successfully use this value ladder, just a single customer would pay you $150 per month for the next five years, and you will not have to do anything to get this money.

Final Words

It is a tried and tested procedure, and we at DashClicks have been practicing it for the past several years. All we know is that it works methodically. We are also supported by a call center for the past two-three years.

Here is a strong message for all the agency owners.

"CHANGE YOUR WAY OF PROSPECTING."

To succeed with this strategy, you should also change your mindset. Most people will try it for one week, and if it doesn't work, they will quit. According to Mr. Kodary, "75% of people are likely to fail in this strategy because they have the wrong mindset." To succeed, you must have the right mindset and practice perseverance. Dashclicks' InstaSites tool is the primary driver of this strategy.

You can use DashClicks CRM to build a sales pipeline and schedule appointments. Automate your deals using the Deals app and start filling up your bucket. Deal automation will also help you in a huge way while adding clients. It automates your repetitive tasks and saves you a lot of time and hassle.