There has been a tremendous change in Internet usage behavior across the planet, especially since the pandemic outbreak in 2020. More and more small and medium scale businesses chose to go digital to serve customers' needs and comply with the COVID protocol. They needed digital marketing agencies to reach their audience, generate leads, and meet the requirements of the customers' shifting mindsets.

Digital marketing agencies also cropped up globally to bridge the demand and supply gap. However, an agency can't specialize in all marketing streams such as PPC, social media, video, and content marketing, which is a major challenge agencies face. This is also a significant reason why agencies can't scale swiftly.

Most online marketing agencies are unable to expand their capacity or expertise as per clients' requirements. How can you realistically shatter those boundaries? In such a situation, DashClicks comes to your rescue as a white label agency and online marketing fulfillment solutions.

If you are a marketing agency consistently onboarding clients, scaling rapidly, offering new products, and looking to expand your team, you can leverage white label services to solve your woes.

What Are White Label Marketing Services?

In the current market conditions, where technology and trends change rapidly, white labeling has emerged as a popular business model at the agency level. It allows you to leverage the expertise of the external teams to ensure the agency's success.

For example, DashClicks offers fulfillment services for SEO, PPC, social media posting, directory listings, and Facebook ads. These services help you acquire enhanced capacity and provide multiple services to increase growth and ROI. Furthermore, it involves less stress as fulfillment teams have experienced professionals working at the backend. So, you need not worry about quality, client satisfaction, and affordability.

Most digital marketing agencies provide web development, web design, SEO, and search engine marketing services. Suppose you specialize in web design, but your client also needs SEO and search advertising marketing solutions.

In such a scenario, hiring white label services is the best way. When you employ white label marketing services, you get expert, end-to-end solutions from your white label partner for your client so that you can deliver them under your branding.

However, many agency owners aren’t mentally prepared for this business model. There are two reasons behind it,

• They want to exercise extreme control over processes
• They are apprehensive about the quality of services white label companies offer

So, several agency owners never dare to take that step forward and trust external parties. Maybe because they aren't aware of the value white label outsourcing partners offer.

As a matter of fact, both these fears are baseless!

However, global technology giants such as WhatsApp, Google, and Apple frequently use white label outsourcing services to meet their complex business requirements. These business processes are often critical in running projects smoothly and finishing them on time.

How DashClicks' White Label Marketing Services Can Help Grow Your Agency?

DashClicks can help you grow your agency in numerous ways. Here are a few things it allows you to do to take baby steps to scale your business beyond your wildest imaginations.

1. Make Vendor Management Easy

Customers and agencies love one-stop-shops. White labeling simplifies vendor management for the agencies and makes it easier to track everything. Many of your clients might ask you to provide many other services because it's convenient for them to buy everything under one roof. These services can be SEO, web design, search engine advertising, email marketing, social media posting, and Facebook ads. This way, agencies won't have to manage multiple vendors to handle service fulfillment.

2. Use Highly Effective Prospecting Tools

DashClicks offer InstaSites and InstaReports, which are highly effective prospecting tools. DashClicks have been successfully using it for a long time. InstaSites app is a heart stealer that creates professional-grade websites of about 25 pages that are niche-based. The InstaSites software is a website creation tool that allows you to rapidly generate brand-new websites in a few clicks.

InstaReports is another prospecting tool that generates comprehensive marketing reports with tips and insights that can improve your business.

While these reports will help you in client acquisition, they will also offer valuable, actionable data that can help your clients better understand their digital marketing efforts.

3. Create a Swift Onboarding Process for Your Customers

Onboarding is always cumbersome, especially when it's manual. An easy onboarding process is vital to any agency's success. This is a honeymoon period with your clients, where you get access to their social media pages and website CMS. It also includes taking access to the Business Ad Manager.

It happens through its automated onboarding center. It minimizes manual processes and delays. The platform gathers essential information from your clients using its intelligent onboarding process. The platform also sends automated email reminders to clients, urging them to achieve their onboarding in time.

4. Increase Service Offerings for Clients

If you are serious about reducing vendor clutter and want to streamline your services, hire professional white label services like DashClicks. It's illogical to outsource your directory listing services, SEO, PPC, and content from different vendors and freelancers on Fiverr and UpWork. It will create chaos everywhere.

DashClicks offers online marketing fulfillment services to clients under one roof by trained and dedicated full-time professionals to prevent unwanted delays and inferior-quality jobs. With white label services, you can expand your portfolio with complete confidence in the quality and level of expertise your white label partner offers. It also helps you become flexible and able to deliver what you promise.

5. Hire Experts at an Affordable Cost

According to data released by FastCompany, in the United States, 30% of employers waste more than $50,000 annually on making bad hiring choices. On the flip side, a white label marketing company like DashClicks allows you to hire an entire team to skip everything from recruitment, orientation, training, salary, benefits, insurance, and other HR formalities.

It also includes the productive time wasted in looking for efficient web designers, social media managers, and content marketers, not to mention the other expenses such as salary packages, benefits, and taxes you pay. The small monthly cost you pay to the white label agency allows you to hire a team of experts and trained professionals that you can trust. These people know the trade tricks, and their services help your clients achieve their goals.

When you outsource white label services from DashClicks, you are not concerned with absenteeism, leaves, and low productivity issues. Most of the white label services are automated and are just a click away!

6. Focus On Scaling Your Business

While running an agency, many routine tasks keep you busy, such as preparing reports, listing on directories, writing copies, and optimizing campaigns. When you hire white label services, you source these services from the experts through the most advanced tools. So, you deliver the best services to your clients that increase their loyalty and trust.

It lets you focus on your front-end, i.e., sales and other service offerings, while the white label team delivers what you need to offer to keep your clients happy.

You can dedicate this time to building relationships with your clients and delivering excellent services. It helps you with client retention as well. With the help of the white label services, you can take on as much business as you want without worrying about expanding your team. So, you focus on growth, keeping your revenue streams busy. It helps you scale.

In the meantime, let the white label agency do the heavy lifting for you.

Final Thoughts

This is the winning formula for the agency owners, where they can get an entire marketing team to work for them and get the service they can bank upon. It helps them add loyal clients. With white label services, you can sell many services such as SEO, PPC, search engine advertising, and content marketing to your clients and keep them contented. With DashClicks' white-label services delivered by the experts, your clients achieve fantastic results and successfully grow their businesses.

DashClicks enhances your capacities with the help of sophisticated tools, a white label platform, and a single dashboard. All of that comes at highly affordable rates, so you can achieve success in your agency business and keep it rolling.

Outsourcing your work is a sensitive topic in the United States work culture.

However, it is an effective way of expanding the scope and capabilities of a business without breaking the budget. The tricky part is identifying when a task is worth your time and when you’re better off paying for additional help to take care of it.

With this handy outsourcing guide, we’ll clear up misconceptions about what outsourcing is, the pros and cons, and how utilizing this strategy can help you save money.

What is Outsourcing?

Outsourcing is the process of hiring an outside, third-party party to perform services or complete tasks that are otherwise performed by your in-house team.

In the U.S. culture, we regularly associate with outsourcing exclusively with help hired outside of the country. However, according to this definition, outsourcing your work can apply to hiring an individual freelancer or a fulfillment company that specializes in assisting existing companies with specific objectives.

When Should You Outsource Your Work?

Knowing when it’s right to outsource requires an evaluation of yourself, your team’s current capabilities, and your overall goals for the company.

Here are some important questions that can help you decide when it’s time to consider outsourcing:

1. Can Your Team Complete Daily Tasks without Compromising Quality?

A sign of a busy team can be positive or negative. On one hand, having plenty of work means that your business is acquiring new clients and making deals at a steady or hectic rate. On the other hand, it can be a sign that your current workflow is not ideal for getting quality work from your team members.

First, analyze what you can do to improve your project management. Familiarize yourself with each team member’s day-to-day activities and interview them regarding their current workload. This information will help you isolate the cause of the issue.

If the amount of work coming in exceeds the capabilities of what your team can realistically achieve, outsourcing can alleviate some of that excess pressure. This can help with redistributing tasks in a way that allows you to get the best work possible out of all parties.

2. You’re Looking to Grow or Expand Your Offerings

Growth is a necessary part of business survival. However, the time for growth may come before you have the resources or means to make significant changes to your team internally. Examining the average rates for outsourced or freelanced help may lead you to conclude that outsourced help is an ideal solution.

Hiring external help to expand your offerings is not uncommon. A study from 99Firms indicates that there are approximately 1.1 billion freelancers worldwide. 45% of those freelancers possess a post-graduate degree.

Not only does this indicate a genuine demand for outside help, but it also battles the stigma that third-party help must be cheap or low-quality. Because outsourced help typically works via temporary contracts, you also have the freedom to let go of a third party at any time if the work is not aligning with your business goals.

Some companies specialize in offering professional services to other companies only as opposed to personal clients. For example, an e-commerce company is likely to outsource its shipping services to companies such as ShipBob. DashClicks itself provides fulfillment services to other marketing agencies for the express purpose of helping them grow with reliable quality.

3. You Lack Talents for a Key, One-Time Projects

There’s a possible scenario in which a key client that loves your business commissions you to do something beyond your team’s current capabilities. For example, they may require a new, robust website that’s complete with content and SEO optimizations. While your marketing company specializes in the latter, you may need help with the initial development.

Rather than denying and potentially losing an important client over one aspect of the project, consider outsourcing. There are talented web designers around the world looking for work as a primary or supplemental form of income.

You will still manage and facilitate the project. Your team communicates what’s needed for the outsourced assignment and continues the work in-house until the task is complete. You’re able to serve and satisfy your client without spending unnecessary resources on scouting and hiring a permanent team member for a service you do not typically offer.

4. You Do Not Enjoy Completing Certain Tasks

Before you started your own business, you were always hands-on with the creative tasks that you enjoy. Now you find yourself spending a chunk of each day performing tedious clerical work. It’s vital for the company and someone needs to do it.

Or, you can consider outsourcing your dreaded tasks to a third party. Not only will you improve your work life, but you can also potentially save money when viewing rates for outside help as opposed to what you would pay yourself.

In addition to the potential monetary benefits, you also free up that time each day to focus your efforts on areas where they can better serve the company. Removing tasks that you do not enjoy from your plate is not only personally satisfying but can help your company grow and become more efficient in certain scenarios.

The Advantages of Outsourcing

We can all relate to the above scenarios where outsourcing seems viable, but are the advantages worth it?

Let’s examine the advantages of outsourcing as well as some of the cons so that you can make an informed decision regarding your next hire.

1. Outsourcing Saves Money

How does outsourcing save money if you still need to hire someone for the task? Outsourcing helps your business cut costs in several ways.

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The first is that you only need to pay for work as needed. This is as opposed to devoting resources to scouting, interviewing, hiring, and paying the salary of an individual whose work might only be necessary on an irregular basis.

The second way is by reducing the amount of office space and equipment necessary for your team. When hiring third-party help, the hired individual is expected to have all of the abilities and resources necessary to complete the task without your assistance.

The third way is by having the freedom to determine which rates benefit you most. Freelancers may fluctuate their ongoing rates depending on the availability of work. Though it may take a bit of effort to scout the right talent for the right price, you have much more freedom when hiring temporary help when compared to offering a competitive salary and benefits to a full-time employee.

2. It Creates the Opportunity for Higher-Quality Work

When the workload becomes too demanding, the quality of your team’s work typically suffers. A high-stress, unrealistic work environment not only damages team morale but can harm your reputation with clients due to poor results.

By outsourcing help for specific tasks, you can give your team the freedom they need to focus on their specialties. After all, you hire your permanent team members because they excel at performing specific tasks. By offloading the routine, tedious work to an eager contractor, you make everyone’s lives easier, while also benefiting your company in myriad ways.

3. Gain Expert Help at a Lower Cost

As stated at the beginning of this article, outsourced work does not only need to feature tedious, monotonous tasks. In many cases, outsourcing a specific task to an expert can help your company grow and expand its number of offerings.

Even if the upfront rate seems higher initially, remember how this cost compares to hiring a full-time expert. You will benefit from working with experts that possess years of experience without the need to offer a competitive salary or compensation package to an equivalent hire.

4. Get Tasks Completed Faster

When you delegate a task to a full-time team member, you need to schedule this task around their existing responsibilities and work schedule.

When you outsource that task to a third party, you get to dictate the terms. If you need a fast turnaround, communicate this when you put out the call for help. Interested and capable parties that do not have the same obligations will be able to deliver results at a faster rate. If they do fail to deliver anything at all, you only lose out on time.

What Are the Downsides of Outsourcing?

As with all things in life, all positive things also come with potential downsides. It’s merely a matter of weighing the potential benefit of the advantages versus the potential negatives.

Here are some of the most common downsides associated with outsourcing:

1. You’ll Still Spend Time Performing QA

Quality assurance is a standard part of completing any project. However, this process is generally far more simple when performed in-house as your team is trained to complete assignments your way. All of your team members are familiar with this process, which makes it much easier to lean on them to see a project to completion.

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When hiring outsourced help, that built-in understanding is no longer present. Of course, you can help improve the odds of receiving quality work by providing a quality onboarding experience for any freelancer. The better you can communicate the requirements, the more likely they will deliver a product that’s close to your expectations.

This, of course, is not a guarantee. If the person completes a project that’s not up to your standards, you’ll still be spending time proofing, requesting revisions, or completing the edits yourself. This issue is compounded if the individual does not use your language natively.

2. Communication Can Be a Problem

While there’s no liability to a one-time hire, this works both ways. Because an outsourced hire is not a company employee, they are not obligated to be as communicative as you might hope.

Communication issues in-house can quickly be resolved as you share the same office. However, a third-party hire can exist anywhere in the world and has to work around their personal life and schedule.

Issues once again can be compounded if the person lives in a different time zone. It’s common to outsource help from overseas, which creates language and logistical barriers that you must prepare to work through.

3. You Deny Your In-House Team Opportunities

This is a sensitive issue to navigate and requires a deep understanding of those who make up your company. While a passionate team is willing to work hard for their company, they also should improve themselves and discover new opportunities.

When you immediately delegate certain tasks to outside help, you deny an in-house employee the opportunity to learn and develop. Your employees may see your attempts to outsource as a direct negative toward their personal career development. If you deny your employees the opportunity to expand their resumes and improve their level of income, you may risk losing them to a company that will.

4. There’s a Risk of Damaging Your Reputation

This one will also require you to understand an important party – your customers. As stated in the beginning, the United States in particular is known to take strong stances against outsourcing. Not only can it impact your internal team, but your customers may also have a moral stance against the act.

Additionally, your customers have the right to expect your in-house team to complete the requested work. If you outsource some or all of the project to a third party at home or abroad, it can automatically trigger two responses.

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The first is that the work is low-quality as it comes from an untrusted source. The customer chooses to give their money to your company and you repay that trust by utilizing an unknown party. Even if the work is quality, the customer may feel betrayed as they were not able to make an educated purchasing decision.

The second concern is the fear that they are overpaying. When you outsource help, the expectation is that the company is saving money. When the customer pays the same rate for outsourced help as they would for internal help, they’re going to assume that they’re being taken advantage of, so that your company can pocket the profits.

Know the Advantages and Risks Before Outsourcing

Outsourcing is a common practice. As the statistics above show, more people are working from home and as a freelancer than ever.

A business that leans on outsourced help can potentially save money, improve project turn-around, help mitigate workflow issues, and discover growth opportunities.

However, it’s important to be keenly aware of how outsourcing your work can impact your company’s reputation with in-house employees and customers. It’s essential that you gauge the response and feeling toward outsourced work before making your final decision. You want to use outsourcing to propel your company forward, not to alienate those that brought you to where you are.

As long as you have an understanding of where your company stands and appropriately weigh the risks, outsourcing may be a genuine solution for your business needs. Use this guide as necessary to aid in your decision-making process down the line.

“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” – Lee Kuan Yew, Former Prime Minister of Singapore

Are you thinking seriously about implementing social media in your marketing strategy?

Social media has emerged as one of the most potent marketing channels for businesses of all sizes in the past decade. It offers organizations a way to reach millions of potential customers easily.

But social media management is no easy task. For some, outsourcing can be the best option, and it will be inevitable in the future. However, businesses are still reluctant to outsource as they believe it involves a lot of risks.

When you allow someone to use your social handles, they become your brand voice and the face of your company. Whatever they say or do will be considered as bona fide communication from your company. A minor lapse or a casual attitude may damage your brand. That’s the reason people don’t allow someone else to handle their social media accounts.

If you have adequate time and a skilled workforce, it is best to manage the social media of your brand yourself. It will save money and a lot of hassle. However, that is not always possible.

Why Do You Need to Outsource Social Media Marketing?

Below are some reasons where outsourcing can be the best option:

1. Professional Know-How

A social media specialist is trained to reach the desired audience using the best-targeted ad strategies. They will also provide expert help and suggestions to create your social strategy. Moreover, they can utilize social media to improve your business reach.

Furthermore, if you hire the services of a white label social media agency, you get access to experienced professionals who are well-versed with marketing and public relations. You also get the benefit of working with a team of professionals who can collaborate to produce the best results.

2. Platform-Specific Knowledge

Different platforms have different focuses and user bases. For example, Facebook, Twitter, Instagram, and LinkedIn all have different audiences, and a social media expert knows which platform/s will be the most effective to use for your business. Using the wrong platform means wasting your precious time and money only to see no concrete results.

Consistent brand messaging on the right platforms will always yield positive results.

3. Get Access to the Best Tools

Tools provide you with better insights into your clients' target audience to produce better results. You also need the best social media tools for content creation, designing, publishing, and measuring content performance. It's also applicable to measuring the performance of your social media posts and analyzing what works best for you.

However, buying subscriptions to these tools can be very expensive, especially for startups. It doesn't make sense to invest in these costly tools if you're not planning to launch a separate social media department as an agency or business.

When you outsource from a reputed white label Facebook Ads service to run your social media campaigns, you get the advantage of the best-paid tools. Your white-label online marketing teams must have access to significant premium tools needed to beat the competition. These tools will provide you the necessary insights into your social media campaigns so that you can tweak them accordingly.

If you are an agency and want to avail of white label social media services from DashClicks, you get access to a CRM Dashboard. It will help you manage tasks easily and also come in handy for your clients.

It will create a truly transformational experience for your clients, where you can access everything related to your client's campaign through one simple login.

It will automatically onboard and add clients to your white-labeled dashboard in seconds. It will also allow clients to access their intuitive reporting dashboards from a straightforward login, all under your brand. You can effortlessly build trust through our thoughtfully crafted dashboards that create trust when working with clients.

Apart from that, there are many other reasons why you need professional social media services.

1. They help you craft appealing content that comes with the right hashtags and promotional techniques.
2. They will help you figure out your content and advertising strategy better since they are more familiar with the social media landscape than you and have a better understanding of various social platforms.
3. They give you an external perspective on marketing and strategy and thus allow you to view it with fresh eyes.
4. You must have heard the slogan “The Citi Never Sleeps,” which is Citibank’s tagline. Likewise, social media also doesn’t sleep. It’s active 24*7. Your white-label outsourcing partner provides you round-the-clock coverage since they keep an eye on all the social platforms and what’s happening and trending out there. Therefore, you can invest your time and focus on your core business.

How to Outsource Social Media Management?

So, Are you ready to outsource your social media marketing operations?

We have just discovered the multiple benefits of outsourcing social media. It's the most feasible option for various businesses and agencies unless you plan to build your own social media department and invest heavily in hiring professionals and buying expensive tools. Social media outsourcing for small businesses is a growing trend simply because it's an economical and stress-free way to pick the low-hanging fruits of social media.

Here are a few things you should keep in mind while outsourcing social media services:

1. Outsource for Content Strategy an Account Setup Only

If you can manage your social media properties yourself, you can outsource these services for the short term, especially when you are in the account setup stage. Your outsourcing partner would take out the hassle by setting up your social media accounts and advising you on content strategy.

It is a viable option for many businesses with digital marketing teams to create content, promote, and publish. All they need is a roadmap, a blueprint for success, and strategy tips. They will also develop a social media calendar for you to boost engagement and create brand awareness.

Tip: Since it takes lots of expertise and time to handle social media properties, you can only consider the above option if you have a strict branding code and don't want someone else to represent you on social media.

2. Choose a Reputed Social Media Consultant or White Label Partner

There are various options for hiring social media services for your business. You can choose to work with freelancers or hire an agency. These days, most agencies that need social media services hire white label services to manage their social media marketing. These guys manage the services round the clock on behalf of those businesses with the help of tools and dedicated people for publishing content, running ads, and providing customer services.

Before you choose someone to act as your face on social media, make sure they are reliable and trustworthy.

How to Check the Trustworthiness of Third-Party Service Providers?

Researching online about the service provider is the best way to make sure that they are trustworthy. Sites like LinkedIn can provide some basic information about their services. Google reviews are also a good indicator of someone's reputation. The website's testimonial section is also an excellent place to know what their customers say about their services.

However, do not rely on testimonials alone as often businesses are selective about testimonials and post only positive ones. Checking with your industry peers and colleagues for referrals is also a good idea to find a trustworthy service.

3. Work Closely When You Hire Them Full-Time

Initially, you will have to work closely and spend more time with your outsourcing partner to educate them and ensure that they're doing it right. First, let them understand your branding. It will also help them to represent your business the way you want. Your consultant must be fully aware of the do's and don'ts while managing your social media properties.

4. Keep Up With Your Consultant's Work

Regardless of your consultant's experience, reputation, and efficiency, it might take up to a few months to understand your business culture, speed, audience, and social media requirements. Check the posts created by them; maybe they aren't in sync with your brand statement. There may be some factual errors in the content they've posted. For example, you might not be providing a particular service that they mentioned in their posts. Or, they might not follow your brand color palette in the graphics.

Therefore, it becomes crucial that you keep yourself updated on your consultant's work. You can't afford to rely on them blindly, especially when your core business needs and branding are at stake.

They can be experts in their domain, i.e., social media, but they may not have the insights into your business as your in-house employees have. Monitoring will immensely help you identify how they are contributing to your business. Regular feedback on their work will also help them to understand your business needs and improve their services.

The Do's and Don'ts of Social Media Management

The social media landscape is dynamic, exciting, and full of adventure and fun. So, even the experts need to be cautious and mind the dos and don'ts of social media while achieving their marketing objectives. It can be tricky both ways, i.e., managing your social media in-house or outsourcing it to a third party.

Social media is a marketing and sales goldmine, but you can tap its infinite potential only if you're doing it correctly.

The do's and don'ts mentioned below will help you understand how to proceed while managing your social media marketing in-house. It will also help you be mindful of what you should keep track of while outsourcing your social media services. It will help you to achieve the best results.

Common Mistakes in Social Media Management (The Don'ts)

Here are a few common mistakes businesses make while handling their social media properties.

1. Posting Without a Plan

"Post when you get time."

This attitude can be dangerous when it comes to social media. There is a clear line of distinction between personal and business properties on social media. Consistency is a key element of social media marketing.

People don't post when it's not a priority for them. However, it does not apply to the marketing of your business, as it should always be your top priority. Regular social media posting is good for engagement, customer loyalty, and brand recall. Brand Recall is the ratio of people who can recollect your brand when prompted.

2. Assigning It to a Novice

“The novice’s zeal doesn’t last long.” — A French Proverb

Most businesses have a casual attitude towards social media marketing. Managers assign it to anybody who knows a bit about Facebook, Twitter, and Instagram. They ask their employees to quickly run through a few online tutorials and then run the campaigns themselves. While training your employees is a good idea, you shouldn't sacrifice something vital to your business.

If someone in your team is a bit inexperienced, ask them to work under expert supervision for some time before you allow them to handle your social media accounts. Just because somebody has an account on Instagram doesn't mean that they can run Instagram campaigns. The worst we can expect from management is to make someone in charge of the entire social media marketing if they don't know the ins and outs.

3. Posting About Me, Me and Me

"Social media creates communities, not markets." --- Don Schultz, marketing pioneer

Whoever thinks that social media is a place to sell has a big misconception about its very nature. It's primarily meant for networking and sharing information, thoughts, feelings, updates, and slices of your life. It's mostly about entertainment and information.

There are many brands that only talk about their own products and occasional discounts on them. You'll hardly see any engagement on their pages except if they are super famous brands.

Instead, you can use social media to generate interest in your brand and curiosity around your products.

For example, Nike never posts about their shoes. Instead, they post about sports activities, sports events, health and fitness, and sports celebrities.

The key is to understand that social media is all about engagement, and you should target different groups based on their interests and hobbies.

What You Should Do in Social Media Marketing (The DO’s)

Even though you can’t directly sell on social media, you can achieve many of your marketing objectives through social media platforms. All you need is to have a solid plan for it.

Here are a few things you should do on social platforms while marketing for your brand.

1. Develop a Unique Brand Impression

“Identity is a cause; a brand is an effect, and the strength of the former influences the strength of the latter.” – Larry Ackerman, an expert on organizational and personal identity and author of “Identity, is Destiny” and “The Identity Code.”

It’s all about identity. Social media gives you an opportunity to create your unique identity so people can identify you quickly. You will be hailed as a social media hero if you are able to develop a strong brand voice on social media through your unique approach.

Address people’s pain points, publish motivational stories, entertain and inspire people to do beautiful things, and your followers will admire you for that. The idea is to stand out from the crowd and touch their hearts through excellent posts and interactive approaches.

2. Keep Your Brand Current

You want to fully exploit the power and reach of social media, right?

To keep your audiences engaged, follow social media trends and create posts around those trends. Following the latest trends allows you to expand your audience and add new followers faster than any other technique.

When you follow trends, people share what you post, giving you even more reach. You can exploit the tremendous reach of social media only if you are able to build communities by creating content around current trends and events.

3. Focus On a Broader Audience

“You fail to see the endless sky when you have tunnel vision.” ― Subham Dwivedi

If you restrict yourself from talking about your products on your social properties, it won’t be easy to attract new customers. So occasionally, you should also post about things that relate to your products and customers. If your customers are young and active, talk about healthy lifestyles, diet, meditation, fitness, and workout regimes.

You can also talk about recreational activities, career advice, and employment opportunities. Additionally, you can mention your products along with the guidelines on how you can use them to achieve better results. This way, your customers will have your products in mind too.

Conclusion

Many people don't include social media marketing in their sales strategy. They consider it an additional activity for building the brand but something that has very little to do with boosting sales. However, it's far from the truth.

Social media has tremendous power to boost sales, build brands and create loyal communities. However, unless you know how to manage your presence on social media networks, you will not achieve anything concrete for your brand. The reason being, social media is not only time-consuming but also requires professional skills.

Outsourcing social media management will make your life easier and allow you to focus more on your core activities, especially business development and strategy. The social media experts at a white-label fulfillment service will boost your brand and build communities. It is the only way to scale and achieve steady growth in your fan base and sales leads.

In today's digital landscape, most web-based services are interwoven. Suppose you are a web designing company and a small business owner comes to you for web designing services. They might also be looking for other web marketing services such as SEO, PPC, video marketing, and social media marketing. In that case, you would want to provide them the additional services because you wouldn't want to lose a valuable client, even if you don't have the core competence in those fields.

You can assign the task to your in-house web designing team and ask them to manage the other projects too. But since they are no experts in those fields, you won't be able to get the desired traffic and Google rankings for your client and land in trouble after a few months.

With the search engine algorithms getting complex day by day, it's become more difficult than ever to get rankings and traffic from SEO efforts. Most digital marketing agencies waste time studying SEO rather than focusing on what they are good at. Thankfully, the modern business ecosystem has a solution to this ā hiring SEO resellers.

This guide discusses everything you need to know about SEO reselling and why you should consider it.

What is an SEO Reseller?

An SEO reseller is a digital agency that specializes in SEO and offers its services as white-label, which any business or client can resell using their branding. They work on an agency's behalf on its clients' SEO projects and generate white-label reports to help their clients understand and evaluate the campaign performance.

An SEO reseller serves as an extension to the services a marketing agency provides to its clients. Typically, the clients don't know about them, as the communication takes place between the client and the agency; the SEO reseller agency does all the work in the background. They work hard to achieve the best results for your client and won't take credit for their job.

They offer everything an agency can expect as part of SEO services such as on-page SEO, keyword research, local SEO, link building, guest posting, and reputation management. They will also give you recommendations to improve traffic and user experience to get the best out of your website.

How to Resell SEO Services?

The process starts with hiring an SEO reselling service, which will act as the third arm of your agency. So, selecting the right partner is crucial to your success. Here is the step-by-step process of reselling SEO services:

Step 1: Select the Right SEO Reseller

You must choose the right SEO reseller program and sign up for it. You can look for these things when deciding:

• Reviews, references, and testimonials
• Experience and years in business
• Number of clients served in your niche
• Payment terms and structure
• Customer support and communication quality

Step 2: Share Your Project Requirements

The next step is to share your client's requirements and other specifications with your white label SEO reseller. This process is called onboarding. DashClicks offers built-in software, which can do the onboarding for you and your clients within seconds.

Learn more about our automated client onboarding center here. The software will store all this information and use it when generating reports and running specific campaigns on your behalf.

You should also share your business values and other branding details such as the business name, logo, contact details, slogan, and mission statement.

The project requirements usually include the following:

A. Number of keywords to be targeted each month
B. Any other specific targeting criteria
C. Landing pages to be promoted
D. Top keywords to target
E. Number of backlinks to be made
F. Disavowing toxic links
G. Content creation
H. Website audit
I. Detailed reports
J. Guest posting

Step 3: The SEO Reseller Allocates Resources to the Project

The SEO reseller will allocate resources as per the project's nature and requirements. It will also decide the project's cost based on the number of work hours it will need.

Step 4: Expect Professional-Grade SEO Reports from Your White Label Partner

Your SEO reselling partner will deliver white-label reports for your client under your branding, logo, and business name. The process is entirely automated, so you don't need to perform tedious and time-consuming reporting tasks manually. These are data-driven reports that provide valuable insights to business owners.

Step 5: Share SEO Reports and Insights with Your Client

Finally, you can share the findings with your clients. With these exhaustive reports, you can answer their queries and help your clients understand the campaign. The white-label reports will also help your clients in strategic decision-making.

What Are the Benefits of Using the SEO Reseller Model?

Using the SEO reseller model has many benefits for digital marking agencies. Some of them are:

1. Helps You Scale Business

Running a digital marketing agency has its own challenges. The order fulfillment process is quite complicated. You must either have a competitive team or partner with an SEO reseller agency that can help you scale operations as and when needed.

It provides you the capability to scale your operations without handling the work. So, you can accept enormous projects from big brands and enterprises without worrying about how you'd get the job done. With an SEO reseller service to support you, you can expand your service offerings without the need to build solutions from scratch.

Furthermore, SEO is not a one-time activity; businesses need it regularly. Typically, an SEO project may well last for 6-12 months.

2. Reduces Cost and Boosts Profits

Digital marketing requires several skills, and it's irrational to expect one or two professionals to have all of them. It takes a dedicated team of graphic designers, strategy makers, SEO and PPC professionals, and account managers to achieve the desired results. However, hiring a team of experts can be very expensive.

SEO resellers usually offer discounts/commissions on hiring multiple services, so the more you outsource, the more cost-effective it becomes. To get instant access to the DashClicks platform, click here. To discuss the price and other aspects of our service, get in touch with the DashClicks marketing team.

3. Improves Campaign Performance by Leveraging Expertise

SEO resellers are full-service agencies with experts who understand the client's needs and work accordingly to keep them satisfied. They give you result-oriented SEO services that you'd be happy to brand as your own.

4. Adds Value Through Detailed, Professional White Label Reporting

Hiring SEO reselling services allows you access to detailed white label SEO reports and a white label dashboard that you can send to your clients under your branding. These white-label reports help your clients understand the campaign results and tweak their strategies accordingly, adding more value to your brand.

5. Gives You Access to Paid Tools and Platforms

Not all SEO can be performed manually. For best results, you need insights and data that only paid tools can provide. When you hire an SEO reseller, you can access the most expensive premium tools and platforms. When you run data-driven campaigns, you need to measure the results for different SEO metrics, such as:

1. Organic traffic
2. CTR
3. Bounce rate
4. Keyword rankings
5. Domain authority
6. New backlinks and referring domains
7. Page speed
8. Conversions

Access to SEO tools such as AHREFs, SEMRush, UberSuggest, Google Analytics, SpyFu, and MozPro can help measure these metrics effectively. But this software and tools are exorbitantly expensive. For example, SEMRush's business account would cost you around $450 per month. Many startups and small companies can't afford such costly tools. Hence, the need for an SEO reseller comes into the picture.

6. Provides Access to Free Educational Material

DashClicks offers education and training for agency owners and their employees through blogs, webinars, video blogs, Marketers Mindset podcasts, a private Facebook group, and a support center. Our video blog is a storehouse of information; it contains Q/A videos, DashClicks tutorials, customer interviews, and live stream webinars.

DashClicks Offers All This Under One Dashboard

DashClicks offers a dashboard to help clients have a bird's eye view of the entire campaign, so you can assess the direction in which the campaign is heading and what it needs to accomplish your business goals.

How to Select the Right SEO Reselling Partner?

Since you assign your client work to your white label SEO service provider, it's crucial to choose the right partner. Here are a few tips for finding an SEO reseller you can trust.

1. Check Testimonials and Previous Reports

Data speaks louder than words. Therefore, check your SEO reselling partner's previous records and testimonials. Check if they offer the services you need and how good they are at delivering them. Apart from Google My Business, you can find such reviews and testimonials at G2, Cuspera, Serchen, and Capterra.

2. Check the Metrics They Use to Assess Performance

The perception of success differs according to the metrics an agency uses to measure its performance. Hence, find out the metrics your white label partner uses to evaluate their SEO work's success. Check their reports or case studies to see if they provide real value.

3. Look for a 360Ā° Agency

It's better to find a full-service digital marketing agency and not just an SEO service provider. Also, ensure that your SEO reseller has experience in the niche you're servicing.

What Services Do SEO Resellers Provide?

They offer a host of SEO-related services such as local SEO, website optimization, link building, and on-page SEO. Even though it largely depends on your SEO reseller’s service model, white label SEO services mainly include the following services:

1. Website analysis and SEO audits
2. On-page optimization and fixing metadata
3. Directory listings and local SEO
4. Content creation
5. Link building
6. White-label dashboard and reporting
7. Agency consultancy and project management

How to Resell White Label SEO?

Reselling white label SEO is crucial to your agency's growth. It's an art, and it requires good sales and negotiation skills. Here are three tips to resell white label SEO services successfully to your prospects:

1. Do your homework before you approach a prospect. Your clients must be the right fit for your agency, so you don't have to regret your decision a few months later.

2. Arrange and leverage impressive marketing collaterals such as SEO audits, SEO portfolios of past clients, case studies, and pitch decks. This might help: Search engine optimization case studies

3. Empathize and build rapport with your prospects. Offer them value through your services and maintain open and transparent communication.

What ROI to Expect from SEO Reselling?

You can quickly expand your digital marketing offerings leveraging SEO reseller services and boost your ROI. You'll get recurring revenue from active SEO projects, even if technically you are not working on them. Gross profit margin can vary from project to project, but you can expect an estimated profit margin of 20% to 50%. The boost in revenue will be visible across all the devices such as desktops, tablets, and mobile phones.

What are the Benefits of Tracking Results of SEO Resellers?

With a rapidly changing web ecosystem and algorithms, you can't just rest on your laurels, publish a website, and implement a few SEO tweaks. You need to track results to ensure your efforts are paying off and generating traffic even for the newer products and services. You can easily track campaign results using the white label reports generated by the SEO resellers. These reports include insights and analysis of keyword movement, traffic patterns, sources of traffic, and various crucial SEO metrics.

Why Use White Label SEO Reports?

White-label reports generated by the SEO resellers are data-driven and result-oriented; they help clients track and assess the performance of SEO campaigns. White label SEO reports provide the following insights:

• Keywords Rankings Reports

They will provide you with a clear picture of your website's rankings with different keywords. The keyword movement on the SERP ranking ladder will help you know which keyword to focus on next.

• Website Traffic

SEO reports will also highlight the traffic patterns and how much traffic is converting on your website. They will also track the percentage of the incoming traffic from the search engines. Real-time tracking helps you know the landing pages that are attracting maximum traffic so that you can emulate their success on other pages too.

Why DashClicks?

DashClicks is a value-driven white label organization that helps agencies scale through its proprietary software. We at DashClicks have tremendous experience as a digital marketing agency. Using this experience, we have created a SaaS platform that offers the best digital marketing software for agencies.

Our services are not limited to providing white label solutions alone. We also offer the expertise of industry stalwarts, who provide consultancy and expert tips to help your agency deliver the best in class services to clients. We provide free education and training to agencies, and we also run an elite coaching program to help agencies give transformational results to their clients. We help you multiply your revenue.

Free Education & Training

Winning SEO projects and selling related services should not be difficult for a digital marketing company that knows how to market its services. However, if you’re struggling to grow as an agency, we have training programs that can be highly beneficial for you. These resources can be of immense help:

1. DashClicks Video Blog
2. Webinars
3. DashClicks Support
4. DashClicks YouTube Channel

DashElite Coaching Program for Agencies

DashClicks also offers a DashElite coaching program for agencies. Some of its features​​ are:

1. One-on-one agency coaching to make sure you’re headed in the right direction
2. Access to DashClicks’ all premium software tools such as InstaSites and InstaReports
3. Get a direct chance to work with Chad Kodary CEO of DashClicks
4. Complete access to all of DashClicks’ courses and training programs
5. Access to the many valuable resources and tools you can use in your day-to-day operations, such as proposal templates, sales scripts, commission structures, SOPs (standard operating procedures)
6. VIP invites to DashClicks events
7. Slack access to your mentors and the entire DashElite tribe. Meet dozens of DashElite members who are all on a mission to grow their agency via group chat.

DashClicks’ Elite Coaching Program is only for marketers who want to take their agency to the next level. Join this program if you’re interested in scaling and becoming an agency that provides valuable, quality, and timely services. The program has a limited number of seats. Schedule a 30-minute free breakthrough session call.

Conclusion

Selling SEO is a profitable business through which you can quickly expand your earning potential even in times as challenging as now. If you don't have any experience, you can contact a prestigious SEO reselling service such as DashClicks and get access to a dedicated team of SEO professionals to undertake your projects. You can sign up here to get instant platform access.

Contents

1. Introduction
2. What is a White Label Agency?
3. How is it Different from Hiring Freelancers?
4. Can My Agency Be Profitable with White Label Services?
5. Why Should You Use White Label Services for Digital Marketing?
6. Allows You to Run Business at Optimal Size
7. Facilitates Expansion
8. Reduces Workforce Management Hassles
9. Bridges the Information Gap and Delivers Data-Driven Solutions
10. Ensures Profitability
11. Boosts Client Retention
12. Helps Get More Business
13. Offers Cost-Efficiency
14. Allows You to Leverage Cross-Functional Expertise
15. Conclusion
16. About DashClicks

Digital marketing companies face several challenges. Sometimes, you have an influx of clients and want to scale. Meanwhile, at other times, you experience periods of slow business. Recruiting in-house staff or hiring freelancers may not always be a feasible solution to manage such volatile fluctuations.

With white label services, you don't have to worry about any of this. When you hire a white label agency, you outsource your business services to a third party, resell those services under your brand, meet your business goals, and keep your clients happy.

Your ability to succeed as a digital marketing agency depends primarily on your ability to scale business and reduce overall costs. It is essentially why most companies prefer to remain lean, thin, and agile so they can focus on their core strengths in the face of fluctuating demand and other market uncertainties.

What is a White Label Agency?

A white label agency works as an extension of your team. It provides you with its dedicated team of digital marketing strategists, software professionals, designers, developers, writers, SEO professionals, and people trained in other disciplines such as email marketing, social media marketing, web designing, paid advertising, and analytics.

By giving you quality services, a white label agency allows you to quickly expand your current offerings and fulfill other marketing services under your brand. Contrary to global outsourcing, where you might end up hiring generic and cheap talent, a white label agency makes sure that you get all kinds of quality services under one roof.Ā  When you hire a white label agency, you don't need to buy expensive tools. They use the best tools available in the market to offer you the best in class services.

How is it Different from Hiring Freelancers?

According to a study by Upwork, 57 million people in the United States are engaged in freelancing, which makes up a whopping 36% of the country's entire workforce. It is contrary to the trends prevalent in the early industrial age when most people went to a factory or an office to earn a living. The information age has changed the way we earn our livelihood.

According to WITI (Women in Technology International), freelancers will be 50% of the total workforce by 2025. Currently, their annual contribution to the US economy is approximately $1.4 trillion.

Some confuse white label services with hiring freelancers and subcontractors, but it's different. When you hire a freelancer or a subcontractor, you make them work as an in-house team member on your clients' accounts. Freelancers either charge hourly rates or on a project basis.

But when you hire a white label organization, you outsource work outside of your business and use your logo to rebrand the services provided by a third party. From a client's perspective, it doesn't matter what your business model is. They are chiefly concerned with achieving the results you have agreed on. White label services maintain quality and branding guidelines shared by your agency. Though you can inform your clients that you use a white-label service, most agencies prefer not to.

Related reading: Complete Guide to White Label Reselling

Can My Agency Be Profitable with White Label Services?

In the digital marketing industry, everything boils down to the return on investment your marketing agency can achieve for you. So, whether it's a quick fix or a long-term solution, white label services allow you to achieve marketing objectives and focus on other business aspects. No wonder digital marketing agencies and software companies are increasingly using white label services and have satisfied customers without investing in extensive office infrastructure or hiring expensive resources and tools required to succeed in a highly competitive environment.

Why Should You Use White Label Services for Digital Marketing?

There are numerous benefits of white labeling. Every small business or digital marketing agency should consider using a white-label service because it:

1. Allows You to Run Business at Optimal Size

Hiring is a time-consuming and expensive process for most businesses; working with a white label agency allows you to skip it entirely. White label services enable you to scale up or downsize as per your business requirements without worrying about resource crunch, recruitment hassles, or overtasked workforce. It can be a boon for fast-growing digital agencies with a highly low-risk factor.

2. Facilitates Expansion

Most marketing agencies excel at one type of service; it's usually because most solopreneurs sell something they are confident they can deliver value for. As the company expands and gets more clients, the focus shifts to a bundle of services the marketing agency wants to provide under one roof. For example, if you are an agency for SEO services, working with a white label provider will allow you to add additional services such as PPC, social media marketing, and email marketing.

3. Reduces Workforce Management Hassles

When you buy white label services, you don’t have to worry about hiring, training, attrition, retention, paying employee benefits, leaves, and bad-hiring costs. With a white label agency, you don’t have to face the following HR challenges common among small businesses:

• Legal and regulatory compliance
• Finding the right employees
• Retaining talent
• Training employees
• Resistance to organizational change
• Workplace diversity (cultural, ethnic, and demographic)
• Employee compensation (the cost of benefits, taxes, and training together may add up to as much as three times the employee’s salary)
• Low employee motivation
• Resistance to technology adoption
• Developing a competitive benefits package

4. Bridges the Information Gap, Delivers Data-Driven Solutions

With markets getting saturated worldwide, it is challenging to forecast demand and identify newer markets. More and more businesses are now using big data sets and artificial intelligence for data mining and analytics. In such an environment, only data-driven campaigns drive results. If your business strategy is based on intuition alone instead of statistical analysis and data patterns, you can't expect actual results.

A white label agency has a skilled workforce that includes data-driven marketers who are well-versed in web analytics and AI. So, they can deliver lasting solutions for their client's marketing campaigns using sophisticated tools.

5. Ensures Profitability

The market offers you a flood of opportunities once you start delivering quality services aimed at client satisfaction. Businesses prefer B2B partners that can provide all related services under one roof as it saves them the time and the hassle of dealing with multiple service providers.

When marketing agencies focus on expansion and outsource services to white label companies, they get fantastic bundle deals. Furthermore, it also helps them cut the exorbitant costs associated with recruitment, training, offering employee benefits, and adding infrastructure, ensuring profitability.

6. Boosts Client RetentionĀ

Hiring a white label agency also helps you retain clients, especially when your competitors want to lure them with additional services. The more aggressive agencies generally push a bundle deal, and most often, businesses buy them as it saves them time. A white label company allows you to expand your service portfolio by helping you keep clients without increasing your current headcount and related training cost.

7. Helps Get More Business

As you add more services to your portfolio using a white label arrangement, you start getting more business at a rapid rate. Some niches have a longer sales cycle; others are more competitive. But when you offer a bundle of services, you can white-label the ones that have a shorter sales cycle and sell them quicker than your primary service. It will help you maintain your cash flow throughout the year, seize fresh opportunities, generate leads, and expand your client base.

8. Offers Cost-Efficiency

According to Deloitte's 2020 global outsourcing survey, 70% of respondents cited cost reduction as the primary reason for outsourcing. Hiring white label service is akin to business process outsourcing, where cost reduction becomes a significant competitive advantage. That's essentially why more and more startups and small digital marketing companies are switching to white label services.

9. Allows You to Leverage Cross-Functional Expertise

White label services work on a B2B model; they hire the best professionals in various domains to serve diverse businesses. So, they use economies of scale to their advantage. For example, they have many trained SEO professionals, developers, writers, and designers working under one roof. When you work with a white label agency, you get to leverage their cross-functional expertise.

Conclusion

In today's competitive business environment, cash-strapped startups and small marketing agencies can't afford the expensive tools, skilled resources, and continual testing needed to implement data-driven strategies. It limits their ability to make relevant decisions and restricts them to a handful of clients. A white label agency can be the lifeboat for such startups, keeping them afloat and allowing them to expand and forge new business deals.

About DashClicks

As a white-label service, we take your worries away, so you have more time to expand your business. You can use our platform to resell white label Facebook Ads, SEO, website design, funnel building, social media posting, content marketing, PPC, and directory listings. You can check out our website to see the full range of white-label services we offer. If you want to get in touch, fill in our contact form, and we will get back.

Since this is a guide, let us first begin by understanding what white-labelā  means.

What is White-Label?

So what is white-label? Let's say you are a freelance copywriter with an impressive list of clients from diverse industry segments. Over time, you realize that some of your clients' websites aren't as user friendly as they should be, and they aren't optimized for SEO.

In this case, there is an opportunity to upsell and earn some good revenue. The only problem is that you lack the skills as well as the resources to offer these add-on services to your clients.

Here is where the white-label solution provider steps-in and takes care of your every need. The white-label provider can save you from the headaches and troubles of building your own team and managing everything from start to finish.

All you need to do is ensure that client needs and timelines are well- communicated to your white label partner. The white-label provider takes care of your clients' every need while you take credit for all the work.

So this is what white-labeling is in a nutshell:

It is an agreement in which one company produces goods and services for another company, which later repackages and resells the products and services under its own brand and logo.

Going back to the previous example, the copywriter will buy website development and SEO services from a white label partner and later rebrand and resell the services to existing and future clients.

Table of Contents

• What are the benefits of a white-label partnership?
• Types of white-label products and services
• White-label impact on Digital Agencies
• Tips for choosing the best white-label partner
• A few words before you go!

What Are the Benefits of a White-Label Partnership?‍

White label products and services are now used extensively by companies all over the world. If you're wondering why this way of doing business has become so popular, here are some white label benefits you must consider:

1. White-Label Partnerships Save You Valuable Time

The first benefit is a no-brainer. From our previous example, it's pretty evident that the copywriter neither had the technical knowledge nor the experience to build a website from scratch. Even if the copywriter tried to build a website, it would take them months. The client may not have the patience for that, and the copywriter might lose money by missing out on more copywriting opportunities.

With a white label partner, the copywriter would be able to deliver website development and SEO services to more clients and save time to focus on other vital areas, such as prospecting and scaling.

2. White-Label Partnerships Save Your Money

A white label partnership helps you prevent the substantial upfront costs and add-on expenses that come with managing an in-house team. You get all your needs fulfilled at almost a fraction of the cost that would otherwise be spent on in-house teams, resources, and a dedicated workspace.

3. White-Label Partnerships Eliminate Risks

If you have no prior experience of building products and managing in-house teams, you will probably have to spend most of your time juggling between product development and a slew of other critical managerial responsibilities. This could have an undesirable impact on your product or service quality, causing problems throughout your entire business.

With a white label partnership, you don't have to worry about product development and service delivery. A white label company has a dedicated team of experts who do all the heavy-lifting on your behalf. The result is uninterrupted, risk-free product and service delivery.

4. White-Label Partnerships Offer Flexibility

White label companies allow you to be flexible when offering products or services. You can choose the one that best fits your needs. For instance, DashClicks offers multiple digital marketing services plans for agencies, freelancers, and entrepreneurs. These plans are designed to suit the marketing needs of every business type and size. All you need to do is register for free to explore our white label offerings. Try it for free now! (No credit card required.)

5. White-Label Partnerships Improve Customer Lifetime Value

Remember, the success of the white label partner is tied to your success! If your business does well and clients are happy, it will eventually open up new opportunities to upsell more white-label services.

Hence, a white label partner is more dedicated to ensuring flawless service for your clients. For instance, DashClicks's white-label platform for marketing agencies has an all-in-one client dashboard for automated onboarding, visualized reporting, KPI monitoring, and lots more.

This transformational focus on ensuring end-to-end value has helped agencies significantly improve on their customer lifetime value. To explore our fully white-label dashboard for agencies, register for free now.

What are the Types of White-Label Products and Services?

Now that we know about the benefits of a white-label partnership, let's take a closer look at the types of white-label products and services:

1. White-Label B2B solutions: The reseller resells third-party white-label products and services to other companies.

2. White-Label B2C solutions: The reseller resells third-party white-label products and services to end consumers.

3. White-Label SaaS: The reseller resells rebranded softwares to other companies. The software solutions are sold over the internet on a subscription basis under the reseller's logo and trademark. However, the reseller has no ownership over the software's IP, which the white-label partner owns.

While the above are the three primary categories of white-label products and services, there are other, more industry-specific white-label services.

For instance, DashClicks offers a range of white-label products and services aimed primarily at digital agencies and entrepreneurs. Their range of products and services include:

• DashClicks White-Label Dashboard: One single dashboard for clients to manage all the subscribed services.

• DashClicks White-Label Fulfillment Services: Single white-label channel for outsourcing your clients’ digital marketing needs. Purchase and deliver marketing seamlessly to your clients.

DashClicks White-Label Fulfillment Store:

• Facebook Ads Service
• SEO Service
• Google Ads Service
• Funnel Building Service
• Social Media Posting Service
• Directory Listings
• Website Design Service
• Content Marketing Service
• DashClicks InstaSites: Build websites instantly under your logo and trademark.
• DashClick InstaReports: Create multi-channel fully white-label reports for clients with the click of a button, all under one roof.
• DashClicks Agency Websites: White-label agency websites with SEO optimization to attract new prospects and scale faster.

White-Label Impact on Digital Agencies?

So far, we have discussed the benefits of white-labeling and its various types. But let us delve a little deeper and unearth its real impact on digital agencies.

Agency owners are always walking on a tightrope. The digital marketing industry is ever-evolving, and keeping up with new trends and technological advancements is still a challenge.

Even if an agency has an excellent in-house team, it can never scale unless it has a flexible structure to support and promote continuous delivery. This structure will necessitate a seamless integration within the team workflows, project management, and client-facing departments.

This is virtually impossible for a modern-day digital agency, considering that more clients always lead to an expansion in resources, from new work systems to fresh hirings.

This is precisely where a white-label solution provider proves to be the #1 growth accelerator for digital agencies. Below we'll explain the operational and business impact of white labeling.

White-Label Operational Impact:

• Ready to use and seamlessly integrated platform
• Leverage new trends and technology efficiently and cost-effectively
• Provide expertise across all aspects of digital marketing effortlessly

White-Label Business Impact:

• Upsell services to clients easily
• Focus on prospecting and scaling
• Increase revenue and profits

Tips for Choosing The Best White-Label Partner

Now that you understand how a white-label partnership could add fresh momentum to your digital agency, here are some tips to consider when choosing between white-label partners.

1. They put your success first and foremost.

Your white-label digital agency partner must make your success a priority. The terms of the agreement must align with your agency's goals. If the policies reflect that the partnership is designed primarily for selling service and not results, it's not an ideal fit.

2. Their products and services fit your client's needs perfectly.

Choose solutions first and partners next. If solutions fit your agency well, you will likely enjoy a tremendous white-label partnership. Your client will be tied as much to the solution as your agency. Ensure that the dashboards, the client onboarding, the reporting, etc. don't force your clients to read a 'how-to' manual.

3. Their reputation speaks for itself.

It's a good sign if your potential partner is well-recognized and has made a name for itself, but don't judge them based on online reputation alone.

You must not forget that these guys are experts in digital marketing. Ranking high on SERP results or having a strong social media presence is little more than child's play. Instead, look for more trusted resources (e.g. other agencies who are already using their services).

4. They offer uncompromised customer service.

Your white-label partner should have a well-organized and detailed training program. This will allow the agency workforce to get quickly acquainted with the new process, tools, and other fine details.

In addition to this, you must also ensure that the white-label partner offers a proper roadmap for continuous learning and improvement.

5. Their reporting is transparent and detailed.

In marketing, numbers are the deciding factor as to whether your clients fall in love with your service or cancel after the first few months. As such, it is essential to ensure that the white-label partner offers detailed reporting and analysis tools.

For instance, DashClicks has fully white-label dashboards for dedicated client reporting in real-time. You can track, analyze, and report multi-channel performances, all under one single dashboard. Leads from inbound campaigns get imported into the dashboard, then organized and filtered for easy reporting.

6. They allow you to try it before you buy it.

Last but not least, your white label partner must offer you a one-time free pass, a sort of sneak peek into the platform, and other solutions. Just as you don't buy a car without a test drive, choosing a white-label partner on face value and promises alone is highly inadvisable.

At DashClicks, we put transparency before everything else. You can always contact our support for a detailed walkthrough of our platform, solution, and marketing services.

You can do it yourself too! All you need to do is create a DashClicks account for free by filling out a simple form and exploring our products and services yourself. It doesn't get easier than this.

A Few Words Before You Go!

As the above has hopefully shown, white-label marketing offers you the chance to scale your business while focusing on what matters the most to you.

Though a white-label partner will offer you the fulfillment services that your business needs, there are so many other critical aspects of the business that will require your un-compromised leadership and a clear vision.

Having seen, experienced, and lived the ever-competitive agency life, we know what an agency needs to push the needle forward and make an extreme impact. That's why we have created a dedicated education hub for agencies to learn and grow with us. While the white label partnership looks after all your fulfillment needs, our DashClicks platform incorporates education as well. Click Here to get your forever free DashClicks account.