Lead generation is at the heart of digital marketing. The process of lead generation for digital marketing agencies begins with determining where your target market "lives" on the web. Fortunately, the evolution of technological advancements has led to the betterment of things by giving rise to a new era of digitalization and transforming the world into a global village.

However, regardless of the changes in the marketing and advertising industry, the fundamental objective is to drive effective traffic to your website to boost sales and conversion rates further.

How?

Most top-notch digital marketers believe building powerful lead generation strategies is challenging. Sadly, there is no magic dust that can assist in enticing your customers via the internet. The only key is to build robust lead generation strategies and develop high-quality content to attract and engage the targeted audience.

Point to Remember: Create calls to action that go beyond "contact us" to ensure the success of your business's website.

Why Is Lead Generation Crucial to Your Business?

Lead generation relates to deeply understanding your potential customer's preferences. As a digital marketing agency, you must incorporate a mindful approach to identify and guide your targeted audience via several stages until they engage with your business and turn into customers. Sounds confusing?

Let's give you a perspective.

Suppose you returned home after a long day at work, took off your coat, and prepared yourself a cup of coffee. Just as you are about to sit and relax, you get a call; there is the telemarketer on the other side of the call, and they say, "this call is in regards to a coffee maker machine." Now, regardless of how frustrating it sounds, the caller has already grabbed your attention, haven't they?

Despite your annoyance, you will feel the need to know why this person called you to talk about a coffee maker. This is known as inbound lead generation (where the prospects choose the time and place of interaction) - an effective solution to boost your sales.

Read on to find out some time-tested techniques to generate leads for your digital marketing agency to help your business achieve the desired results.

1. Optimize Your Webpage

Your website is a powerful platform that helps create brand awareness and promote your business to the targeted audience. Thus, ensure the proper functioning of your website as it is the principal source that pilots all the traffic to your site.

Determine your areas of improvement like lagging speed, page loading errors, or poor user interface, and make sure to repair them at the earliest. You can also consider using tools that can assist you in examining your website for any errors.

Point to Remember: Your website is the root of your business, so carefully nurture it to make it stronger and better!

2. Run A/B Tests

A/B testing equips you to experiment the efficacy of two different versions of a piece of content on your targeted audience. This will enable you to conduct the statistical analysis and determine which version brings more traffic. This technique ensures the efficacy of data-driven decisions and serves as an excellent help in boosting your website's user engagement and conversion rates.

So, if you are contemplating how to generate leads for your business, consider hiring a digital marketing agency to help you identify and implement the most appropriate lead generation strategies for your business.

Point to Remember: Testing is the key to improving and moving forward!

3. Conduct Routine Website Checks

Are you noticing a sudden drop in your website traffic? Chances are that your website pages are experiencing some technical issue or a breakdown.

While most businesses assume web designing and content creation as two critical components of website management, it is imperative to remember that websites are not to be launched and forgotten about!

Broken links or 404 error pages can negatively affect your audience engagement. Thus, run routine website scans to ensure everything is well-optimized and running smoothly.

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Point to Remember: Your website is the reflection of your brand! So, be proactive and make it presentable and user-friendly at all times.

4. Develop a Mobile-Friendly Website

For customers, your website acts as your business's 24x7 (always open) store. It lets them quickly go through your products and service offerings and buy what they need. With the booming number of smartphone users, making your website mobile-friendly has only become imperative.

So, if you notice that your website is not working properly on a cell phone, it can be alarming. The best solution is to run an entire website scan and optimize all the content to make it mobile-friendly.

Consider hiring a well-experienced web developer to help you build robust lead generation strategies and ensure result-driven web pages for your business.

Point to Remember: "DO NOT" make your customers wait while they are on your website, or you may end up waiting for them eventually.

5. Update Your Keywords

The principle objective of digital marketing is to target the right audience using specific keywords and terms that help them find you. One of the ideal lead generation strategies is to uncover the keywords your prospects and competitors are already searching for.

You can also add long-tail keywords to optimize your website's content and ensure a higher ranking in search engine results.

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Point to Remember: Keywords in digital marketing act as a mediator that connects businesses to their target audience. So, ensure to select the right ones!

6. Build Lead Magnets via SEO

Regardless of how alluring your web page is, it will not generate leads if it is not visible to your target customers. Luckily, SEO is here to your rescue! Developing an SEO-optimized website is another foolproof lead generation strategy that digital marketing agencies should use to acquire a higher ranking in search engine results.

Wondering What Lead Magnets Are?

These are the PDFs or recorded files containing specific content pieces that your viewers download in exchange for their contact details or email addresses. Hence, use these lead magnets to your advantage and create content you know your potential audience would relate to.

Point to Remember: While there are several kinds of lead magnets, they all have one thing in common; they enable you to engage with potential leads who are not yet ready to invest in your business offerings but can be convinced to do so.

Now it's your task to convert your potential leads into customers! You can also hire a digital marketing specialist to help you do the job.

7. Personalize Your Content

The secret to a high-performing website is its content, not colors. If you are assuming that your website's generalized content will bring traffic and boost your conversion rates, you are sadly mistaken!

Developing personalized content can work impressively in enhancing your business-customer engagement. It is an ideal lead generation strategy that allows you to collect accurate data along the way, further enabling you to segment your target audiences more meaningfully.

Wondering how to create personalized content for your customers? Hire a reputed digital marketing agency to help you develop customized content for your website.

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Point to Remember: Design your website so that your potential customer can confidently go to the cart without referring to your contact page for any clarifications.

8. Build an App

Introducing an app is the most straightforward way to get more traffic to your website. It significantly upgrades your lead generation strategies. However, keep in mind that while the app may make your services more accessible, you cannot expect your potential customers to download your app for no reason.

So, if you want your customers to install your business app, offer them unique services that your competitors lack. You can also take help from a digital marketing professional to effectively produce more traffic and assist your business in generating hot leads for your business.

Point to Remember: Creating an app to offer services isn't enough. Make sure to provide value to them!

9. Create Videos for YouTube

YouTube is one of the most-popular online video platforms that digital marketers should not overlook when advertising. So, if you are a business owner, use this multi-billion dollar video platform to engage with your target audience. YouTube has inevitably evolved as an entertainment tool that people also refer to find answers or product reviews.

Wondering How to Do It?

Consider creating "how-to" videos or any content relevant to your industry with the assistance of a professional digital marketing agency.

Point to Remember: Marketing is all about reaching where your audience stays. So, what are you waiting for? Incorporate video marketing into your lead generation strategies now to create maximum audience engagement with your business.

10. Launch Problem-Solving Blog Posts

Do you want to sell your products and services efficiently but don't know how? Here's your hint Stand in the shoes of your potential customers and think from their perspective.

Post blogs or start guest blogging to develop more personalized content or talk about how your blogs can help businesses drive more traffic. Make sure to research and target keywords that allow you to effectively attract and engage your customers. One practical way to create engaging content is by generating a bunch of "how to" articles on the top-notch niches of digital marketing.

Point to Remember: Check your blog feedback constantly and fix your areas of improvement to ensure optimum client satisfaction and a foolproof lead generation strategy for your business.

11. Make Social Media Your Best Friend

You already know that more than half of your audience spends most of their time on social media. Why not use it to your advantage then? Practicing the proper social media marketing techniques to boost lead generation is your direct road to reaching your prospects.

Point to Remember: A robust social media marketing strategy with a digital marketing expert's assistance can greatly help in engaging your audience.

12. Solve Problems via Chat-Bots and FAQs

You already have a separate "contact us for more information" page but still notice that your prospects do not bother sending in their concerns or doubts. This is particularly true because of two reasons -

• It is time-consuming.
• Nobody likes to wait for answers.

So, if you are wondering how to generate leads for your digital marketing agency, then the answer is to engage with your potential audience on the spot. Install a chatbot on your website and link your blog posts to your frequently asked questions page to ensure that your audience gets all the answers to what they are looking for.

Point to Remember: Your potential audience will only invest in your business when they get good content to connect with.

Conclusion

While the successful lead generation strategies may differ from business to business, the objective of the process is always constant ā€” create and optimize content that attracts your leads. However, consistency is the key! Keep in mind that generating new and effective leads is not an overnight task but a continuous process that is to be done throughout your business's lifetime. While this is strenuous, having a trusted white label marketing partner will make the entire process a cakewalk.

White label agencies know running a digital agency is a momentous task, and you shouldn't have to do it all alone. That is why, partnering with a reputable and trusted white label marketing agency will free you up from the everyday agency grind, while you get to focus on what you do best, running and scaling your business!

With mobile searches becoming a new normal, we frequently use keywords like "spa near me" or "best sandwich shops in New Jersey." These aren't just a few random keywords. Local search carries a strong purchase intent, it's growing, and it forms a major chunk of shopping these days.

Post pandemic, 82% of consumers will prefer to shop locally. However, their expectations aren't the same as before. So, businesses must be curious to know how they can thrive amid this disruption.

What are the top factors influencing a local marketing campaign?

These are organic traffic data, PPC, reputation management, i.e., reviews, etc.

To improve local marketing and advertising, you need to track the data gathered from various SEO and PPC tools such as Google My Business, Moz, and Google Analytics.

And using these insights, you need to create a great local marketing report to help your clients track and improve their campaigns.

This article includes everything you need to know to create stunning marketing reports for your local business's needs.

What Are Local Marketing Reports?

A local marketing report is a collection of insights you can use to track and measure all your local business strategies. You need to identify your Key Performance Indicators (KPIs) to assess your business performance, improve your local marketing strategies, and give them the right direction.

Things You Need to Know to Generate Local Marketing Reports

It would help if you had a wide range of metrics you can hardly find if you do it manually while generating marketing reports. Another challenge is to split these reports to separately show your client the ROI for different locations.

Businesses operating in specific locations need location-based metrics to analyze their ROI. Marketers look for location-wise comparisons to get clear and vivid pictures of their campaigns. Similarly, single-location services and businesses such as stores, outlets, salons, restaurants, spas, and shops also need location-based reporting to know whether their marketing efforts are helping them reach the right audience or not.

Most successful agencies prefer to use visual dashboards that generate easy-to-understand, user-friendly reports.

What Should Your Local Marketing Report Include?

Your local marketing report should ideally include all the relevant metrics from the channels used in local marketing.

So, you need the data and insights from the following channels.

• Social media metrics (both paid and unpaid)
• Organic traffic
• Local listings
• Reviews

The best part of these reports is that they arrange and present crucial insights that matter the most to your clients. All other less critical information remains in the dashboard.

To make it easy to understand, you can divide local metrics into five categories.

Here is what your local marketing report should look like:

1. SEO Metrics

There is a strong connection between a local search performed by a user and their subsequent store visit. 72% of consumers who did a local search on their devices visited the store within five miles, according to a HubSpot study.

Here are other stats that show just how powerful local searches are -

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It indicates that mobile phones are linked with high purchase intent. So, you should optimize for local SEO, but at the same time optimize it for mobile, too. So, when people use local keywords such as "babysitter near me" or "best pizza outlets in New Jersey" from their mobile phones, it reflects a strong purchase intent, and your local SEO should take care of such searches.

A solid local SEO foundation is necessary to run a location-based marketing campaign. So, the right keywords are essential to trap such local searches.

"U.S. retailers' conversion rates on the desktop are 2X as high as mobile conversion rates. Why? Because the purchase process on many retailers' mobile sites is still clunky."

[Source: Think With Google ]

Pro Tip: To improve your conversion rate on mobile, you should decrease your page load time.

Agencies need to focus on their clients' local SEO metrics because it will decide that they are generating the right kind of leads for them.

Let’s consider some local marketing tools and integrations that agencies should use:

•    Google Analytics
•    Google Search Console
•    SEMrush
•    Ahrefs
•    GMB Insights
•    Rank Tracker
•    Moz
•    Majestic

2. Local Search PPC Metrics

Local brands need high-quality local leads, so they need to focus on local PPC metrics. PPC generates high-quality leads. It also decides the ROI of PPC campaigns. But, agencies also need to set the correct conversion expectations. Otherwise, it can soon backfire on them.

For that, they need to share industry-based conversion rates from PPC to benchmark their performance against it.

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The stats reveal that the average conversion rate across Google Ads is 4.40% on the search network and 0.57% on the display network.

Now have a look at the average cost per conversion for Google Ads.

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According to the above graph, the average cost per conversion across Google Ads is $56.11 on the search network and $90.80 on the display network.

You can plug the metrics like average conversion rate in Google Ads and the average cost per conversion into a live dashboard.

Here are the PPC marketing integrations you can try.

•    Google Ads
•    Bing Ads
•    AdRoll
•    Google Local Services Ads (GLSA)

3. Call Tracking Metrics

Your clients would also be interested in call tracking as phone calls also mean a high purchase intent. For local clients, it becomes even more critical. Since these are hot leads, your clients must know callers’ contact information, such as their names, phone numbers, and locations.

Here are some popular call tracking tools you can integrate into your live dashboard.

•    CallRail
•    WildJar
•    Twilio

4. Social Media Metrics

Social media is core to building communities of fans and long-lasting relationships with your clients. It helps you establish direct contact with your audience and is growing exponentially.

You can use the following integrations to track your client’s social media metrics. Furthermore, DashClicks allows you to do it in one dashboard.

•    Instagram and Instagram Ads
•    YouTube
•    LinkedIn and LinkedIn Ads
•    Facebook and Facebook Ads
•    Twitter and Twitter Ads
•    Snapchat Ads

5. Reputation Metrics

You must have seen the reviews while looking for a spa, health service, restaurants, and other local services. According to a Search Engine Land study, 88% of consumers trust online reviews as much as personal recommendations. People look online for advice to get authentic suggestions and recommendations about where to shop and what to buy. Thus, reviews are an essential ingredient of online reputation and local search. Agencies can help their clients build a brand reputation as it matters more than anything else during local searches.

Apart from that, there can be many other integrations you can choose for your local marketing client report. You can pick them as per your business goals.

What Metrics Should You Track in Your Local Marketing Report?

Depending on your local marketing channels, there are specific KPIs your local clients want to see,

Your clients must be interested in KPIs such as ROI breakdown by location. It depends on what local marketing channels you use as a marketing strategy. Again, adding multiple metrics can overwhelm an ordinary business person.

So, here are a few KPIs you can consider including in your clients’ local marketing reports.

1. Best Performing City/Location: The region that exhibits the best performance in terms of cost/conversion.
2. Cost Per Lead: This KPI reflects how much you’re spending on each lead you generate.
3. Traffic From Google My Business: It reflects the number of visitors Google My Business brings to your website.
4. Sessions by Landing Page: This KPI is crucial for brands that have different landing pages for each of your locations. It shows how much traffic is coming through local ads for each location.
5. Local Queries, Impressions, and Ranking: Google Search Console will help you get the data about the impressions linked with your local queries in a defined period. It also includes their rankings.
6. Search Brand or Category: It’s a crucial KPI that reflects your brand’s visibility on Google. So, it tells you the number of times your business profile was shown when a user searched for your brand or a similar one in Google My Business.
7. Channel Performance: This KPI helps you identify the channel with the best ROI and conversion rate, so you can increase your investment in it and reduce in other channels that don’t contribute as much to achieving your business goals.
8. Reviews: Reviews are a powerful indicator of your brand’s reputation. Check reviews on your Google My Business profile page.
9. Leads by User Type: This KPI tells you how many leads you generate through your websites, such as a newsletter sign-up or form submission.
10. Session From Organic Over Time: The organic traffic your website has received in a given timeframe.
11. Phone Calls per Location: It reflects the number of phone calls attended by each of your location-specific outlets. A call tracking software such as Callrail is all that you need to track this KPI.

You can track even more KPIs such as eCommerce KPIs, i.e., Total Sales

Net Sales, Total Refunds, and Sales By Channel.

How to Create Local Marketing Reports Almost Instantly?

Client reporting isn't easy. It is one of the best ways to express the value your agency is bringing onboard for your client. But, tracking all of the above KPIs and presenting them in a report can be extremely tedious and time-consuming.

Imagine going to each marketing platform, digging into its analytics, and copy-pasting the data into complex excel sheets.

However, with DashClicks, you can automatically fetch all the required data into a pretty and colorful report with easy-to-understand diagrams, charts, and tables. These ready-to-share reports can be created instantly using DashClicks' reports automation tool InstaReports. Your clients or boss will be pleased to see these professionally designed reports.

Here's how to create local marketing reports with DashClicks in seconds -

A. Sign Up for Your Free Dashclicks Account

To generate automated reports, first Sign Up for DashClicks' white-label platform for free and feed all your campaign details.

B. Integrate Your Digital Marketing Platforms

You can easily connect your online marketing platforms such as Google Search Console, Google Adwords, Google My Business, Google Analytics, CallRail, & Facebook Ads., etc.

C. Choose a Template

It's time to choose a template. Click on Templates, and you'll find various templates you can choose from, such as SEO, Google Ads, or social media.

D. Review Your Report

Your report will look like this -

Here is the detailed video you can watch to know how to use DashClicks' InstaReports -

Your report is now ready; you can export it in various formats such as XLS, CSV, and PDF.

It would be the most thorough yet concise and easy-to-understand report.

Final Words

Agencies want to ensure they generate qualified leads for their clients' sales pipeline. So, they are naturally inclined to create reports that help their local-centric clients consistently. They want to add value by infusing actionable insights and fresh qualified leads into these reports. Once a process is set up, the next step is to make it scalable. You can quickly achieve it by using DashClicks' automated reporting tool InstaReports.

As per the latest statistics, the top five organic results account for 67.60% of clicks in Google.

Keeping these statistics in mind, one can easily conclude that top Google rankings can help you attain success in your online business.

Owing to this reason, business owners are constantly searching for ways to improve their Google rankings without getting penalized.

The truth is, there is no one magic button that can help you directly jump to the top of the SERPs. However, there are certain steps you can take to achieve this. It requires dedication, creativity, and persistence to improve your Google ranking, especially because of the dynamic nature of the Google algorithm.

If you too are wondering how to rank high on Google without getting penalized by the algorithm, read on.

1. Learn About the Google Algorithm

As we already know, Google constantly introduces changes to its algorithm. Most of these modifications are not publicly announced, but if you spend time in the inner circle of search engine experts, you'll be able to figure those out!

Here are some major algorithm updates that you should know about:

• Core Update (May 2022): This algorithm update led to noticeable ranking fluctuations.
• Page Experience Update (June 2021): This update affected News alerts, Core Web Vitals, and organic results.
• Core Update (December 2020): This update laid focus on content relevance and quality.
• Mobile-first update (July 2019): Googlebot prioritizes websites that work well on mobile phones.
• Mobile-friendly update (April 2015): Favoring sites that have mobile-friendly versions.
• Pigeon (July 2014): This update worked at the integration of local search results such as Google Maps.
• Hummingbird (August 2013): Focussed on understanding the intent and context behind the search of the user instead of just taking into account the literal words they typed.
• Penguin (April 2012): Targeted spammers and sites that purchase unnatural links to increase their rankings.

Of course, there were other updates too. To learn about all the updates in detail, check out Google Webmaster Central.

2. Assess Your Current Google Ranking

In order to improve your Google ranking, it is essential for you to know where you currently stand. Luckily, there are several tools to help in this regard.

A. Use Ubersuggest to Know Your Website's Keyword Rank

If you have been targeting certain keywords in your page content, visit Ubersuggest so that you can assess your rank.

Firstly, you need to log in. Then, click on the Traffic Overview located under the competitor report. As a next step, enter your domain. Now, you can view the list of SEO keywords you rank for, an overview of your SEO keywords ranking, and the top pages.

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Scroll further down to see the SEO Keywords chart, which lets you know where you rank for main keywords.

B. Check Your Site Speed

Site speed is an important Google ranking factor. If your site loads slowly, you have a significantly lower chance of a high search position. It will impact your ability to convert too. According to the latest statistics, for every 100ms improvement in load time, Walmart witnessed a 1% increase in revenue. So, it is easy to spot the difference a change in load time can create.

To improve your Google rankings, it is vital to check your site speed. Run your own website speed test by using tools such as Google PageSpeed Insights, Pingdom Website Speed Test, and WebPageTest to find out.

C. Check the Overall Health of Your Website

It is crucial to check the health of your site before you begin optimizing.

Have you seen a sudden decrease in organic traffic after years or even months of consistency?

Do you think Google has banned or de-indexed your site?

Thankfully, there are a lot of tools that can help you answer these questions.

For instance, use the MxToolBox Domain Health Report tool to check for major problems in five categories: blacklist, DNS, mail server, general site problems, and web server. You can work towards fixing them from thereon.

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Tip: To know whether you have been penalized by a major algorithm update, try out FE International's Website Penalty Indicator tool.

When you enter the necessary details, such as your domain and database, a graph appears showing your website traffic in relation to major update rollouts.

If you want to check for a Google penalty, you can try Google Search Console. Log in and search for the Security & Manual Actions report. It will tell you if Google has taken manual action against your website.

Note: The report is only shown if a human reviewer has determined that your website breaks the quality guidelines of Google. It doesn't tell you if a change in Google Algorithm has penalized your website.

In case you have a manual penalty, fix the problem and submit a reconsideration request to Google.

3. Assess Vital SEO Metrics

Now it is time to track and measure some of the most important metrics so that you know the areas that need improvement.

A. Organic Traffic

To know how many visitors land on your website, log in to your Google Analytics account. Then, check the acquisition channels report.

B. Organic Traffic Conversions

You must focus on the keywords that bring traffic to your website. Take the help of Google Search Console for the same. It shows the number of clicks you get for certain keywords in organic search results.

4. Ensure Your Website Is Mobile-Friendly

Your website must be mobile-friendly and prepared for a mobile-first Google.

Mobile devices account for about half of website traffic around the world. So, if you want a higher ranking, ensure your website performs well on mobile devices.

In January 2017, The Google Webmaster Blog stated:

“Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.”

In 2020, Google began sorting websites by mobile device friendliness (mobile-first indexing). In case your site is difficult to navigate, it will severely affect your rankings.

Fortunately, you can determine if your website is mobile-friendly by taking Google’s Mobile-Friendly Test.

All you need to do is enter your URL and click on “RUN TEST.”

The result states a “yes or no.” You even get a list of page loading problems. This way, you can take care of these issues and make sure your mobile website runs in a smooth manner.

How to make your Site Mobile-Friendly?

Here’s what you can do to make your website mobile-friendly:

• If your site is built on a famous CMS platform, such as Wix or WordPress, most of the themes are mobile-friendly. You may have to update your website to the most recent version to benefit from these features.
• Don’t use pop-ups that just won’t close.
• Ensure form fields and CTAs use huge, easy-to-tap buttons.

Note: These days, designers can build a mobile-friendly, professional, niche-based website for you if you don’t have one. But there is one thing you should know – they will take several days to build it.

Here’s a solution for this- use DashClicks’ Site tool and create a mobile-friendly, custom-branded agency website in just a few seconds. Pretty cool, right?

Listen Up: Mobile and local search share a strong connection. Google caters to hyper-local search, connecting brands and customers in the smoothest and fastest manner.

Therefore, ensure your Google My Business profile is fully updated and comprehensive.

For a person searching in your area, these profiles can serve as a deciding factor. Claim and update your business listing if you haven't already. Ensure you do the same for other local listing sites as well.

5. Look For Current Penalties and Fix Them

We have already discussed some ways in which Google can penalize you. Some other common practices penalized by Google include:

• Keyword stuffing or hidden text
• Hacked website
• Sneaky redirects
• Cloaking (full version of content is accessible to Google, but users get access to only partial content)
• User-generated spam

Note: You also risk a penalty if your website features less-than-valuable and thin content.

6. Do Keyword Research

If you want to get a lot of traffic and improve your website ranking, you should focus on using keywords relevant to your business.

Conduct keyword research and make a list of the best keywords to optimize your website. Do not forget to look for long-tail keywords, as they are used more often to search on Google.

Tip: To find long-tail keywords, you can use some tools such as keywordtool.io and Ubersuggest.

Refer to our Keyword Research for SEO Guide to find the right keywords to use in the content of your website.

7. Improve Google Rankings With On-Page SEO

After you determine which keywords you want to target to maximize your performance, you are now in the position to make meaningful on-page SEO changes.

How to perfect your on-page SEO to improve your Google rankings? Let's take a deeper look:

A. Featured Snippets

Featured snippets are short excerpts from a webpage that show up in search results of Google in order to quickly answer a question by the user. It is a great way to push your result to the top of the first page.

Here's how to target them:

Brainstorm and think of a question about your industry that searchers are frequently typing into Google. Then, figure out a way to incorporate the answer to it into your website's featured snippets.

B. Optimize Title Tags

Ensure all of your title tags are unique, descriptive, and cater to your targeted keywords. Do not use the same title tags repeatedly.

Some title tag optimization tips you should know are:

• Title tags can make-or-break traffic as well as conversions. So, put your potential visitors before Google.
• Use dashes ( – ) and pipes ( | ) between terms
• If you are an e-commerce company, you can use this format for title tags – [Product’s Name] – [Product’s Category] | [Brand Name]

8. Create Top-Notch Content

When you write amazing content, you provide real value to your site visitors.

When Google sees a large amount of valuable content which is neither filled with keyword stuffing nor spammy, it takes notice. Hence, you should definitely focus on creating top-notch content to boost your Google rankings.

9. Get Backlinks the Right Way

To determine the worth of your website, Google looks to other websites. When you list your website in spammy directory websites or pay for backlinks, you play with fire. Untrustworthy and spammy backlinks can lead to a Google penalty. It is something that’s just not worth it.

Instead of getting poor-quality backlinks, you must work towards earning high-quality alternatives. This way, you get to improve your website ranking.

High-quality links come from authority websites that have earned respect in Google’s eyes over time.

To get these links, you can do guest posting and then get an authority link back to your website.

Tip: To find blogs and websites to guest post for, search for your keywords or industry topics along with a phrase such as “Submit a Guest Post” and “Write For Us.”

Once you know a few blogs to submit a guest post to, you still have one more step to take. You want to see if writing the guest blog is even worth the effort.

For doing this, check the Domain Authority of the site by using a tool called Open Site Explorer.

A high domain authority is ideal, so consider websites that have a number at least larger than 30.

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10. Be Active on Social Media

Search engines such as Google try to take into account as much information available about you as possible when deciding whether to rank you. Social media is great in this regard. It helps search engines determine where they should place you if an individual searches for a topic that falls in your niche.

Search engines consider these questions specifically:

• How updated are your social media accounts?
• How active are your social media accounts?
• How many times does your site’s content get shared on social media platforms?

Also, as per the latest social media statistics, 4.59 billion people use social media around the world. This means, if you leverage social media, it can bring huge traffic to your site, and in turn, increase your search ranking.

Conclusion

After all is said and done, ensure you cover the following in order to improve your Google rankings:

• Dedicate time to entirely understanding your target audience and their needs.
• Conduct research for long-tail keywords and create useful content to solve their problems and make them return for more.
• Keep producing valuable content and promote it in every way you can.

Bottom line, to improve your Google rankings without getting penalized, you need to create valuable content, presented in a helpful manner. Also, keep in mind the things Google can penalize you for, such as bad linking practices, over-optimization, and duplicate content.

Also remember, it can take up to 6 months for your content to show up in the search results.

Now that you know how to rank higher on google without getting penalized, which of the above-mentioned ways you are going to start with first? Do let us know in the comments!

Gone are the days when automation sounded like a luxury for businesses. Automation has transitioned from a luxury for larger enterprises to a necessity, so even small companies are rapidly implementing it to stay agile and competitive.

In this article, we will discuss how you can increase your digital agency's sales by using three popular DashClicks automation tools, i.e., Deals, Contact & Inbound apps.

But, first, let's discuss what process automation means and the benefits of adopting it.

What Is Automation?

The dictionary meaning of automation is a technique, operating system, or method of managing a process using automatic tools to mitigate human intervention.

In simpler words, automation is using software applications to automate business processes so that we can minimize the need for the human workforce.

Through business automation, we can replace labor-intensive business processes saving time and effort.

What Is Automation Software?

Automation software is applications developed to handle menial and repetitive tasks usually handled by humans. So, it minimizes human input, providing us with more time to do jobs requiring logic, critical thinking, and creativity. Automation software is used in multiple industries.

Sales Automation Software

When you automate your sales process, you split sales into a few simple steps and automate these tasks using a software program. You can automate tasks such as lead capturing, email marketing, deal or sales pipeline, and contact management.

Here are some of the best sales automation software to help increase your agency's sales -

1. Using the Deals App

Sales pipeline management can be a big hassle for startups and agencies. You need to keep a tab on actions taken on leads, their position in the funnel, and the strategy you need to convert them. You may quickly lose leads if you don't manage them properly. The Deals application is a powerful tool that the DashClicks' white-label platform offers.

This app helps you create a variety of sales pipelines so that you can visualize your sales funnel and path to closing deals. It will also allow you to track deals.

You can break this journey into many steps using the Deals App. It comes in handy while managing tasks and tracking performance at different stages. It will also help you identify the salesperson accountable for a lost lead.

You can watch this video to learn how to use this app.

How to Access the Deals App?

You can easily access the Deals App from the DashClicks dashboard. Login to your DashClicks accounts, go to the app drawer in the top right corner and find the Deals icon.

Go to the Deals app >>Click on the My Deals tab to navigate the app.

On this page, you'll be able to see your latest sales pipeline and your active deals.

Can you see some solid color lines here in the first row? It suggests the stage of the pipeline your deal is in.

Here is the list view of your different deal stages -

When you click on a specific stage, you will see an expanded view of the individual deals available. Using the search field, you can also search for a particular deal by name.

You can easily export this deal using the Export button into a CSV file.

Click on the "+ New Deal" button next in the menu to create a new deal.

Using its user-friendly menu, you can easily add, edit, or reorder a sales pipeline.

Deal Automation

Deal automation is the most incredible feature of this application. For each new deal, you can automate the most repetitive and tiring tasks the salespeople are assigned while working on a pipeline. These tasks include sending follow-up emails, text messages, and reminders. Manual execution of these monotonous and tedious tasks may lead to human errors.

You and your team can save time by utilizing the Deal Automations feature. Here are four related automation offered by DashClicks. Click on each link to know more about them.

• Email Automation
• SMS Automation
• InstaSite Automation
• InstaReport Automation

You can automate reporting through the reporting tab. To keep the record, you can utilize automation logs.

2. Using the Contacts App

Adding profiles of individual and business contacts helps you integrate valuable information that you can use in your campaigns, notifications, and templates.

Similar to the Deals app, you can access the Contacts app from the app drawer icon of the dashboard.

Here is how you can navigate the Contacts app. Enter the details of people, businesses, and filters, in this app for better contact management.

You can use "+ New Person" to add new people and "+ New Business" to list new businesses in the app. The contact preview looks like the following screenshot.

The app has several features, but the four most prominent features are:

• Add a Business Contact
• Add a People Contact
• Use Your People Contact Records
• Use Your Business Contact Records

The Contacts app automates contact management and saves you a lot of time and hassle.

3. Using the Inbound App

The Inbound application is a blessing for digital agencies as it helps them become the sales rockstar. With a focus on lead generation, this app will help you set up and integrate campaigns.

If you use various third-party platforms, the Inbound app will help you create new campaigns in the app. The app allows you to assign sales representatives to new leads, further streamlining the sales process. The app will send automated notifications to your teams with the updates on those leads, so the teams can better track their performance and take the most appropriate course of action.

It also makes adding fresh leads to your sales pipeline a cakewalk. The reporting feature of the inbound app helps you track and record the details of the phone calls. The app will notify you about fresh leads if a form submission happens.

You can watch this video to learn how to use the Inbound app.

Accessing the Inbound App

You can easily access the unbound app through the app drawer available in the menu.

You can easily track your leads from the My Lead page. The dashboard looks something like this:

If you choose "Phone Call preview," you can listen to calls or messages. If you select "form submission," it will provide you with all the form responses the user provides. You can easily customize your Inbound app by clicking on the "Customizing the Inbound App" tab.

You can also see a campaign overview in the Inbound app and get the details such as the date it was created, the number of leads generated so far, integration type, and notifications.

Create a new campaign by clicking on the "+ New Campaign" button.

Here are some campaign types you can create in the Inbound app.

• ClickFunnels
• Facebook Ads
• Instapage
• CallRail
• Forms

You can use the reporting feature to get breakdowns of campaign performance. You can use the following filters:

• Phone calls
• Form submissions
• Total leads
• Leads by date
• The lead count per sales representative

The app allows you to filter by leads, integrations, or sales reps. So, it brings all your leads-related information to your fingertips, and your team can significantly benefit from it.

Final Words

DashClicks' white-label platform provides you with an unmatched marketing and sales ecosystem through which you can run campaigns, track the performance of your sales team, optimize your campaigns, and ultimately boost your sales. It also helps you in customer retention and increasing brand value. DashClicks' Deals, Contact & Inbound apps can be a game changer for your agency's sales performance.

Showing up on the first page SERPs isn't enough if the audience shows no interest in your content. Instead of concentrating all your efforts on producing local SEO content to achieve the top position on SERPs, you need to fathom what converts searchers into readers, and readers into customers. We know the answer - you achieve this when you work towards improving your organic CTR.

Organic click-through rate (CTR) is the percentage of searchers clicking on a search engine result - the result we are talking about here is your URL.

Increasing organic CTR means gaining more traffic for your website. You need to get every bit of traffic you can as the share of clicks being distributed by Google is on a continuous decline (because of SERP features and paid ads looking less similar to paid ads).

If you concentrate your efforts on increasing organic CTR, you can also improve your Google ranking. When your URL is frequently clicked on and visited, the search engine algorithm considers your page as relevant and valuable for future queries that contain your content keywords.

Organic CTR, although primarily dependent on ranking position (the more individuals see your content, the more the likelihood of them clicking), is also influenced by a number of other factors.

It is now time we discuss the different ways in which you can improve your organic CTR. Let's start:

1. Structure Content for Featured Snippets

Featured snippets are rich search results appearing in the form of a content box on SERPs. These brief excerpts attempt to provide relevant answers based on the user's query. Placed at the top of the SERPs below the paid ads and above the organic search results, featured snippets content is automatically extracted from webpages that Google has indexed.

According to a study by HubSpot, the organic CTR for their high-volume keywords rose by over 114% when the results appeared as featured snippets. So, for the purpose of increasing your CTR, you can think about structuring content for featured snippets.

When you check the SERPs of your primary keyword and a featured snippet appears, make it a point to structure your content similar to the way the featured snippet is showing their answers.

For instance, if a list-based snippet appears, ensure your content is also designed in a numbered list format.

2. Pay Attention to Your Titles

People don't see much on the SERPs other than your titles. If you want individuals to click, you must make it a point to get creative with your titles.

The different ways to improve your titles are:

• Use Brackets in Your Title: Brackets in headlines are known to increase clicks.
• Make it a Numbered List: Numbers in titles contribute to an increase in CTR.
• Don't Use Heavy Title Tags: They are simply boring and don't encourage more clicks.

3. Use Title Case

In sentence case, most major and minor words are lowercase. On the other hand, in title case, major words are capitalized and most of the minor words are lowercase.

Use title case because it makes the heading stand out, leading to more clicks.

4. Improve Page Load Time

When you ensure that your website loads as quickly as possible, it helps you to drastically improve your organic CTR. This is because a click is considered only if the visitor lands on your site. In case your page load time is lagging, the click may not occur.

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Note: SEO-friendly website is optimized for speed and fast loading time. So, ensure your website is SEO-friendly for the purpose of boosting your organic CTR. In case you need an SEO-friendly, professional, niche-based website, then you must know it takes several days to build one. However, if you use DashClicks' site tool, you can make an SEO-friendly, custom-branded agency website in just a few seconds. Pretty cool, isn't it?

5. Get Emotional

When you incorporate emotion, people notice it. Emotion works as a powerful psychological tool that can encourage clicks.

You can always use emotional words in your titles or descriptions, such as instant, proven, best, secret, etc.

6. Optimize Your Page URLs

Your page URL is one of the pieces of information displayed on the SERPs. So, you must optimize it to boost your organic CTR. Here's how you can do this:

• Make it as descriptive as you can.
• Incorporate your keyword naturally in your URL (so that the core topic is highlighted to the users).
• Keep it short to make it look attractive and easy on the eye.

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7. Use Long-Tail Keywords

One of the most simple ways to increase organic CTR is to use long-tail keywords, particularly in your title tags and headings.

Owing to their highly descriptive nature, long-tail keywords match your content to search intent.

When users see a long-tail keyword that can answer what they are looking for, they click on the URL.

Now, how do you research long-tail keywords?

Use keyword research tools such as Ubersuggest. Enter the seed keyword in the search bar and click on search. Then select Keyword Ideas located in the left sidebar. Now, you can choose the relevant keywords for your post from the list of keyword ideas.

8. Write Effective Meta Descriptions

Meta descriptions are the snippets of text shown below the title tag in SERPs. When you write attractive meta descriptions, you tell users about your page and compel them to click on the result.

Here's how you can optimize your meta description:

• Use keywords to communicate to the users that your article can provide an answer to their problem.
• Make it as relevant and specific as you can.
• Use powerful and persuasive language.
• If possible, add a CTA such as find out how or learn more.
• Answer the user's question in the meta description itself.

9. Create Posts With Images

A lot of people use images in their posts. But did you know it can boost your organic CTR? Images in your content are a great way to increase engagement. They are also a necessary ingredient to your content popping up in infoboxes and featured snippets on the SERPs.

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Apart from this, your URL is more likely to be clicked when users check search results in the images section of Google.

For this to work, make it a point to follow image SEO best practices such as adding alt text and precisely naming your images.

10. Use the Listicle Format

Listicles is an article made of a list that is readable and snackable - our brains just love them! So, make sure to include them in your content strategy to boost organic clicks. Ensure you include numbers in your title tag and headlines. We say so because the users get convinced that they are about to open an easy-to-reach article.

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Tip: Listicles also increase the likelihood of appearing in featured snippets.

11. Check for CTR Winners and Losers

Another step you should take to boost your organic CTR is to calculate the winners and losers of your existing pages. This will show which pages, content types, and titles are top-performing and which are performing poorly. For this, you use Google Analytics.

First, visit Acquisition then Search Console, and then Queries and know which Google searches lead to your existing pages.

The report will display important information such as impressions, CTR, clicks, and the average SERP position of your current pages. It also displays sessions, bounce rates, conversions, and other useful data. You can also check your landing pages in the same menu.

Using these reports, you can check what is working and what isn't. Then, you can visit old web content and pages to optimize them to boost your organic CTR.

12. Learn Copywriting Basics

The art of copywriting studies psychology to fathom the reason people click and how to optimize content so that they click. Quality copywriting is known to increase conversion.

Some copywriting hacks you should know in order to boost your CTR are:

A. Make Your Title a Question

We all know that the use of voice search is increasing. Individuals are speaking full-sentence questions into Google. So, ensure you make your title a question to increase CTR.

Use a tool called Answer the Public to find popular questions on your subject and select the relevant ones as your title.

B. Check Out Title Templates

Research about how to create intriguing and clever titles. Here are some examples:

• The Seven Benefits of Aloe Vera (Number Five Will Shock You!)
• Most People Have Trouble Naming 17/25 Of These Things Do You?

13. Update Your Title Tag to Include the Current Year

A step that automatically increases your CTR is when you add the current year to your title tag. Google tends to show results that have the year in the title, specifically in industries that change at a rapid pace (such as marketing).

Whenever you add the year to your title tag, ensure you also update the content to match the ongoing trends.

14. Add a Personal Touch

Take a look at this title of an article: We Tried 5 Slack Alternatives during 5 Weeks (Our Team Feedback)

The article appears to be human-friendly and opinion-based. These types of articles grab a lot of eyeballs and hence improve your organic CTR. So, share your experience and opinion in your articles wherever applicable. Also, make it a point to add words such as our team, we've tried, our feedback in the article titles.

15. Use Yoast Preview (in WordPress)

For WordPress users, Yoast is an SEO tool that helps boost your organic CTR. Before publishing your post, preview your snippet the way it will be displayed on SERPs. Then, make any changes based on the recommendations provided.

When you preview your snippet, you can see if it actually makes sense!

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16. A/B Test Headlines on Social Media

Craft such a headline that it compels users to click on your article. But, how to know if your headline will resonate with your target audience?

We know the answer - test it on social media platforms.

Once you optimize your headline, test it by sharing your article with your audience on social media. Wait for a few days and then change the headline and re-publish the article again. Wait for the exact number of days you waited for the previous post. Then, when the time is over, check the engagement rates for both the posts.

The headline with the most engagement is the one you should choose! This A/B test works even better if you have a large audience base on social media.

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17. Use Negative or Positive Sentiment

The use of titles with either negative or positive sentiment is known to increase organic CTR, but even today, you can see titles with a neutral sentiment.

To understand what we are saying, check out these examples:

• Positive: 15 Incredible Ways to Increase Sales Tremendously
• Neutral: 15 Ways to Boost Sales
• Negative: 15 Terrible Mistakes That Kill Sales And Ruin A Business

Note: The average organic CTR is between 3-5%. But, it is important to note that a good organic CTR is benchmarked against your own CTR curve and not against industry standards.

Conclusion

Organic click-through rate is a crucial metric that you should track as it impacts the amount of traffic that comes to your site and your rankings.

Having a high CTR is great for your business as your website gets more traffic. It also means more brand awareness because your rankings improve.

Today, with so many ways to improve organic CTRs, business and website owners can easily get the desired outcome.

Now, it is our turn to ask a question, which of these strategies will you use to boost your organic CTR?

Reporting is an essential but perhaps sometimes tedious task, as it consumes your productive hours. Tackling complex data might take a few hours to several days, depending on the number of clients you have.

If your agency client needs a smaller reporting frequency, i.e., weekly, it might become quite taxing for your team. What makes it even more challenging is that you need to be meticulous while preparing those reports as marketers use them for critical decision-making.

What Is a Reporting Tool?

A reporting tool for an agency, or marketing reporting software, is a system that fetches information from various channels and re-arranges it in graphics charts, tables, and visual presentations. It makes the complex information easy to understand, interpret and consume for better decision making.

If you want to turn your agency into a reporting powerhouse, here are a few tips:-

1. Customize Your Dashboard

Different clients have different priorities, so you need custom metrics for each. However, one thing is common among them - most want to evaluate their performance across various channels. You can combine data from different integrations into a single exclusive metric to communicate the campaign performance as per the client's requirement.

Custom metrics give you the needed flexibility because generalized metrics only give you an approximate idea of what is happening.

DashClicks uses multiple metrics and integrations to present data into one organized dashboard. So, you can see your campaign performance according to other channels. All you need to do is drag and drop the items to communicate your campaign's success.

2. Manage Everything From a Single Dashboard

Too much data can lead to analysis paralysis, which is why most clients prefer to keep it minimal. They find it convenient to control everything from one dashboard. It allows you to pull necessary data and use the relevant metrics for crucial decision-making through numerous integrations.

Using a visual dashboard, you don't need to look further. It can paint a good picture of how your campaign is faring.

It allows you to use the specific metrics you should track. Marketing today has become highly complex with too many channels, increasing competition, and exploding volumes of data. You might need to switch between platforms, consuming a lot of time extracting the information you're looking for.

Using a platform like DashClicks, you can easily connect numerous digital marketing channels in a few clicks. DashClicks offers 30+ integrations with channels such as Facebook ads, Google Ads, Google Analytics, Google My Business Insights, etc.

You can combine these channels with digital marketing tools such as a keyword rank tracker. Besides a white-labeled dashboard and fulfillment services, DashClicks offers a whole marketing ecosystem for agencies. Its software apps such as Contacts, Deals, Analytics, Inbound, and InstaReports come equipped with built-in tools.

It will make your life easier!

3. Use Storytelling

You can make your reports even more engaging by storytelling. It is the desired value addition you can provide to your client. You can set goals and keep clients updated on the campaign's progress by highlighting the achievements.

If you fail to communicate your successes, your clients will never realize the value you're offering. Furthermore, you can use data and visual elements to tell the brand's success story, saving time and increasing engagement. It's also suitable for your agency's branding.

4. Make Your Client Feel Special Through Personalization

Adding personalized insights and commentary to the report is an excellent way to make your clients feel special.

You can easily do it on your custom dashboard by adding specific comments for each section in the report and providing an overall campaign summary at the end. Based on it, you can also make recommendations that will make decision-making easier for your clients. If there are any unusual data patterns, you can highlight them, and your clients will appreciate that.

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To ensure more accuracy while automating your reports, you can set up mechanisms such as getting prior approval for each report. A brief review will make sure that the report doesn't miss anything.

Pro Tip: It's a good idea to double-check each report's content before they are automatically sent to the client so that you can find the opportunities to upsell and identify the faults in the campaign. A brief review of your report can significantly enhance your report's face value by opening the doors for upselling and improvement in the campaign.

5. Use Visual Elements

Sometimes your clients cannot interpret the complex reports because they are unaware of the specific metrics used. It often happens because they don't have the time to study marketing and the related jargon.

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Data visualization will go a long way in helping such clients. Your visuals should be arranged in a story format with different scenes that weave an exciting story together.

Visual elements can make the report lucid, clear, and precise, so even a naive person can interpret it.

Search online for marketing report samples and see how you can creatively use visual elements to present stats and facts in your digital marketing reports.

6. Organize and Streamline Your Workflow

Streamlining your workflow inside your agency is a crucial step you need to take to scale and grow your agency, and it begins with effective delegation. Therefore, you should learn to delegate smartly.

Using a white label platform helps you seamlessly delegate tasks. You can create staff accounts on your white label platform and assign them different campaigns.

The platform provides them access to the tools they might need during the campaign. DashClicks allows multiple employees in your agency to access their platform using different login credentials. So, they can use it according to their needs, improving the workflow.

The platform will also allow you to track your agency's overall performance on different campaigns. You can improve the overall performance of your ad agency and its success rate through intervention.

7. Make It Easy for Your Clients to Access Their Data

One significant advantage of using a white-label platform is that it builds trust by offering tremendous transparency.

With the rising trend of on-demand services, most customers want to access their data per their needs.

DashClicks provides you and your team members with access to its dashboard. So, your clients can log in and see their campaign performance in crisp detail.

It simplifies client management and makes it convenient for your clients to review the campaign performance across different channels in one place.

It also allows you to navigate different accounts and find the information you want in a few clicks.

8. Share Reports in Different Formats

You can export digital marketing reports in various formats such as XLS, CSV, and PDF. You can also send it through email.

You can use these formats for ease of use and convenience for different clients.

You can directly share them from the dashboard using marketing reporting software like InstaReports, which can generate the entire campaign report within a few seconds.

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InstaReports is a highly convenient reporting tool for agencies that saves them time and effort. You can utilize this time in other productive ventures such as marketing and project management. The reports created by InstaReports are easy to understand and full of graphics and illustrations.

9. Use Pre-made Templates With DashClicks' Template App

DashClicks' Template App offers many dashboard templates, such as email and SMS templates. You can choose them according to your convenience and priorities in the marketing ecosystem.

These templates allow you to personalize your messaging by injecting data from apps, team users, contact records, and other data sources.

Final Words

DashClicks' automated reporting system is a game changer. Make life easier for you and your clients and save countless hours doing repetitive and monotonous tasks such as generating reports.

With numerous integrations and an intuitive dashboard to find the data you are looking for, you can easily track your campaign's performance through DashClicks' white label reports. These reports can be the greatest weapons in your arsenal for decision-making.