SEO is a growing field both in terms of demand and the business opportunities it offers. It is projected to reach $1.6 billion in valuation by 2027. SEO has been emerging as a significant revenue channel ever since its earliest versions as a siloed service. What makes it even more exciting, but also somewhat confusing, is its integration with content marketing.

SEO tactics are constantly evolving with advancements in search engine algorithms and changes in online consumer behavior. As a result, it has become more difficult than ever to stay on top of SERPs. Post-failure recovery can be challenging, painful, and time-consuming.

We have compiled a list of most common SEO mistakes that people frequently make and tips to avoid them. We can divide these mistakes into five major categories.

A. Keywords and Search Intent Related Mistakes
B. On-Page or Technical Mistakes
C. Strategy Related Mistakes
D. Content Related Mistakes
E. UX/UI Related Issues

A. Keywords and Search Intent Related Mistakes

Here are some of the mistakes website owners make when it comes to search intent and keywords:

Mistake #1: Not Knowing What Your Audience is Searching For

Most SEO professionals will agree that finding the right keywords can be tricky. It's part science and part intuition. Good keywords reflect what your audience is searching for. But now, Google offers several tools to help you decode your audience's online behavior.

SEO tools such as SEMrush provide a lot of data about what keywords are being used and how often.

This search query data is precious for an online marketing professional since it reflects how people engage with your website and what kind of terms and keywords they are using to find your products and services. At DashClicks, our dashboard offers numerous functionalities which only some expensive SEO tools offer, so you don't have to buy these tools separately.

Mistake #2: Not Researching User Queries

There are specific queries and questions people use in the search engines to look for products and services that are similar to yours. These questions trigger the related keywords that are used in your industry or niche. Your SEO campaign is incomplete without addressing these questions. Google flashes "People Also Ask" and "Related Searches" in search results to enrich the search experience of an individual. You can also use tools like "Answer the Public" to find such questions.

Mistake #3: Lack Of Natural Keywords Targeting

You should include natural keywords on your page to match the content with the customer queries. These keywords can be added to the URL, content, and title of the page. Adding such questions or queries to your content can be the best way to help people find your website. If you create and align your content with popular queries, you can achieve top rankings and traffic easily.

DashClicks' white label SEO services can help you with keyword optimization of your site including the crucial on-page optimization where you add keywords in strategic locations such as URL, content and page title, and meta-description. When you use our white label services, you don't need to hire SEO experts, which can be expensive for a small agency.

B. On-Page or Technical Mistakes

Here are some of the on-page and technical SEO mistakes people frequently make:

Mistake #4: Not Optimizing for location-based searches

Google My Business is considered the starting point of your brand's SEO trajectory. Since many businesses want high visibility on local search, you need to claim your location to feature highly in all "near me" searches. Provide all the information about your business and make sure you answer users' queries.

Mistake #5: Not fixing page titles and meta descriptions

It's pretty basic practice, but most website owners tend to ignore it. It is not uncommon to find "Home" as their page title. If we invest a little time writing informative meta descriptions and meta titles, it will give your on-site SEO a big boost.

The good news is that most of the CMS, such as WordPress, fix it by default. But, if a business owner is a novice and is designing their website independently, it can easily be overlooked. It's important that you know on-page ranking factors as they can be the game-changer for your website's rankings and traffic.

On-Page SEO Ranking Factors

Mistake #6: Retaining old URL structures while revamping your site

Many business owners start rebuilding their websites without changing the old URL structures. The best way to fix such issues is to redirect the old URL to the new page. If you don't do it, Google has no way to find out where they should redirect the traffic, and you may lose all such traffic as a result.

Mistake #7: Placing informative text in images

Sometimes, web designers add important text to the image. Google can't read the text hidden in an image, so such content loses its SEO value by default. It is imperative to use informative text outside the images so that Google bots can read it and use it for indexing.

Mistake #8: Not following latest trends

The problem with startups is that they don't invest in SEO as a top priority. Furthermore, they practice old-school SEO and don't follow the most recent trends. If you don't follow the latest trends and SEO best practices such as voice search and rich snippets, you may lose traffic and rankings. Here are some hot SEO trends in 2021:

1. Schema:

Schema.org is used to mark up web pages using HTML so search engines can understand the nature of the content on those pages. The Schema vocabulary is used along with the Microdata to add information to your web content.

2. Structured Data:

Structured data provides explicit clues about the content of a page to Google. For example, on a recipe page, adding structured data will help Google understand the ingredients, temperature, cooking time, calories, etc.

3. SERP Optimization:

It includes various factors search engines use to provide a unique search experience to the user.

4. Knowledge Graphs & Entities:

Recently introduced by Google, knowledge graphs take the search experience to a new level. These are a collection of interlinked descriptions of entities ā€“ objects, events, or concepts.

5. Core Web Vitals:

It's a Google initiative to provide quality signals about the search results to deliver a better user experience.

6. Mobile SEO:

Mobile responsiveness is an important ranking factor since the number of mobile users is growing rapidly. Therefore, your website must be optimized for mobile and tablets.

7. Marketing Automation:

There are many repetitive marketing activities that can be automated using marketing automation software. Such activities include social media publishing, email marketing, and running ad campaigns.

C. Strategy Related Mistakes

Strategy-related SEO mistakes can also cost you dearly. Using analytics to your advantage, conducting website audits to detect major issues, and avoiding black hat tactics are some of the crucial strategy-related factors you should consider. We're listing some of them below:

Mistake #9: Paying Little Attention to Your Website

Some business owners get their websites designed by inexperienced people, which can lead to disastrous results. Such websites may lack various SEO factors considered crucial for ranking such as quality content, meta-descriptions, page names, and title descriptions. If your website is not professionally designed, it can suffer from severe navigation issues which can be counterproductive from an SEO perspective.

DashClicks brings to you an affordable option to create professional-looking and SEO-optimized sites with their advanced tool InstaSites. InstaSites transforms your prospecting methods into action-packed value within seconds. With the help of this amazing tool, you can create a professional in seconds using niche-specific templates.

Mistake #10: Not Using Analytics to Gauge Conversion Rates

In a mad rush for traffic, people forget that conversion is an even more critical metric than traffic. Yet, they waste precious hours in team meetings that provide very few answers. Most of the time, these keywords are highly competitive, and it isn't easy to rank on them regardless of the tactics you use.

But, if you examine the analytics, you might be in for a surprise. The truth is: most keywords don't help you with conversions. However, specific lower-traffic phrases will convert much better based on the search intent. These keywords are more specific, and if you get first page rankings for any of these terms, they may even drive a few random sales.

Image Source

Set up conversion tracking in your analytics framework and constantly track it for the search terms you are targeting. These insights will help you optimize your site for better results.

Mistake #11: Conducting Website Audits at Irregular Intervals

Regular website audits are a must to assess your website's performance both from the client's perspective and for the search engines. Some of the performance issues can have damaging consequences, such as poor user experience. When critical information is difficult to find, it is most likely a red flag. The speed of your website's mobile version is also a critical factor. You will be able to detect any performance issues in your website after a careful evaluation. These issues may be related to SEO, site speed, navigation, checkout process, and content quality.

Mistake #12: Buying Backlinks

The old-school SEO professionals sometimes think of backlinks as a quick fix to clear the path for a newly constructed website. However, this can be counterproductive because most of these backlinks can be from spammy sites, already spammed by Google. You will not drive any SEO value from those backlinks. On the flip side, Google may also penalize your website. The actual link value is extracted from high-authority websites through natural methods such as guest posting and earned links.

Mistake #13: Focusing Only on Onsite SEO

Digital marketing agencies are often tempted to think that their job is done once they are through with the on-site SEO. However, this couldn't be further from the truth. Onsite SEO is an integral part of your website's SEO, and it contributes substantially towards tracking, but on its own, it's often not enough. It would help if you also focused on off-site SEO, such as getting backlinks from some popular directories and publishing guest posts. If you have good-quality content pieces published on third-party websites which point to your website, you will achieve your SEO goals faster.

Mistake #14: Taking SEO As a One-Time Activity

Many people think technical SEO practices can help them accomplish all their marketing goals. In reality, however, it is a routine activity that needs continued investment. There is no such thing as permanent SEO friendliness. To keep yourself updated, you need to continually add high-quality content about your products and services and optimize it with the right keywords.

Mistake #15: Not Having Clear and Predefined SEO Goals

Having predefined and clear goals helps you to steer clear from focusing on pointless vanity metrics. These metrics can be confusing and misleading and may not always help you achieve your core business objectives. SEO professionals think that if you increase traffic, conversions will automatically increase, too. However, data suggest that a website that attracted the traffic of 10000 unique monthly visitors was able to convert only one percent of it into sales. It means that even though your website includes popular keywords to attract traffic, its design is not conducive to increasing revenue.Ā  Whatever may be the case, you can always audit your website to figure out the reasons you are falling short of receiving targeted traffic and conversions.

Mistake #16: Not Having Knowledge about Google Ranking Factors & Algorithm Updates

It's essential to keep yourself updated about Google ranking factors & algorithm updates, so you don't make the avoidable mistakes many SEO professionals make.

Image Courtesy

Here are the major ranking factors Google employs that every SEO professional or agency should be familiar with:

• Domain Factors: These factors include domain age, features, and keywords in the top-level domain.
• Page-Level Factors: It includes keywords in the title tag, description tag, table of contents, LSI keywords, keyword density, and content length.
• Site-Level Factors: Content that offers value, insights, contact us page, site architecture, and mobile-optimized site.
• Backlink Factors: It includes linking domain age, number of referring domains, the total number of linking pages, backlink anchor text, and links from .edu or .gov domains.
• User Interaction: It includes RankBrain, which is Google's AI algorithm. Google uses it to know how users interact with the search results and it ranks the results accordingly. Google also considers a higher CTR as a ranking factor.
• Special Google Algorithm Rules: Google may consider content freshness, add diversity to the SERPs, and use featured snippets, etc.
• Brand Signals: It includes the brand name, anchor texts, and brand searches.

At DashClicks, our white label SEO services are designed to provide standard solutions where we keep track of all these ranking factors and algorithm updates. Our teams are trained in providing white-label SEO solutions as per the latest changes in Google algorithms, so you can resell these services without worrying about fluctuations in rankings.

D. Content Related Mistakes

Here are some of the content-related mistakes that SEO professionals frequently commit to. You must be familiar with these mistakes to attain high rankings.

Mistake #17: Not Following the E-A-T and YMYL Factor

Google's ranking policies are often considered mysterious as they aren't that vocal about it. In 2015, Google released the complete version of Search Quality Evaluator Guidelines in response to a leaked version that was making the rounds on the web. These guidelines emphasized the three golden rules to remember when creating web pages. They also explained how Google differentiates high-quality content from the rest. These guidelines are a goldmine for online marketers and SEO professionals. For your convenience, we present them to you:

1. Beneficial Purpose:

Google explains it in the following manner:

"Websites and pages should be created to help users." Specifically, a web page should fulfill its intended purpose, but it should also be user-centered. Websites and pages that are created to harm the users, deceive them or make money off them with no attempt to help them, receive the lowest page quality ratings from Google.

Image Source

2. YMYL (Your Money or Your Life):

According to Google, "Your Money or Your Life (YMYL) content is the type of information that, if presented inaccurately, could directly impact the reader's satisfaction, health, safety, or financial well-being." A YMYL page with potentially harmful advice could affect people's lives and livelihood. As a general rule, only experts should write YMYL content. This particularly includes news, current events, legal or financial information, health, safety, fitness, nutrition, shopping, civic and communal matters.

3. E-A-T (Expertise, Authoritativeness, Trustworthiness):

Expertise generally refers to the creator of the main content (MC) on the page. They should be subject-matter experts and must possess the necessary credentials. Authoritativeness refers to the lead content creator, his creation, and the website on which it appears. It's associated with a generally recognized authority such as a certified professional or an influencer so that readers can trust it as a reliable source of information.

Mistake #18: Not Paying Attention to Content

You must always have fresh and high-quality content on your website. But most of the webmasters make the mistake of not paying enough attention to the content of their blog section. As a result, their blog either dies with little to no activity, or they have sub-standard topics that add no value. Paying attention to the content is the key to success in content marketing and SEO. Make sure you have loads of high-quality content on your website, and that you are regularly adding fresh content that is valuable to your audience.

Mistake #19: Creating Content Only For Robots

Google algorithms are constantly evolving, but that doesn't mean that you should create your content strategy around those algorithms alone. Instead, the standard approach should be to have a content strategy that offers the big picture. Your content must strictly be written for your audience. It should address their pain points, solve their queries, and highlight your competitive advantage. Your content should also boost your branding. It should be engaging and full of insights so that it can attract and retain audiences. Such content will give you a competitive advantage and attract desirable traffic to your website.

E. UX/UI Related Issues

Mistake #20: Ignoring UI & UX of your Website Pages

Not paying attention to UI and UX can be a grave SEO mistake. Here are a few UI/UX factors you should consider for the best SEO results and user experience on your website:

A. Focus on usability

Many business owners emphasize creativity, but they forget an essential factor ā€”Ā  usability. If your website doesn't offer usability, creative efforts are of no use. It's the reason most websites resemble each other. It helps, as most users are familiar with this structure, and they know where they can find the information they are looking for. If a site doesn't offer a good user experience, users will likely bounce off and never return.

B. Don't follow design trends blindly

You should be careful not to follow design trends blindly. Choose a design that offers reliable utility. Design helps, but you shouldn't use it at the cost of functionality.

C. Avoid too much animation

It's best to avoid too much animation. If it helps to make the content feel natural and easy to understand, it's probably in good use. But, be careful to avoid too many popups that may ruin the UX on your website.

D. Use visuals to support text

When appropriate, use visuals rather than text to communicate things effectively.

E. Offer better readability and insert valuable content when necessary

Don't use poor contrast if it offers a bad reading experience. The most important thing is that a good design should accompany useful content. When it is missing from any section of your website, it's as good as having no content at all.

F. Create mobile responsive websites

Make sure that your website design is adaptable. It should fit different screens without distorting the content and its intent.

G. Don't stuff keywords into your content

Gone are the days when there was no way to rank your web presence other than stuffing SEO keywords into your content. Thanks to constantly changing Google algorithms, Google can now differentiate between high-quality content that addresses the needs of the end-user and poor content that is loaded with keywords but offers little value. Quality content must be thoughtful and informative, and not written to dupe the search engines.

Conclusion

Search engine optimization is an integral part of content marketing, and we know that businesses rely heavily on content marketing as the only reliable long-term strategy for digital marketing. But, even the most competent people can make mistakes, and it becomes even more prevalent in the case of SEO. It's best, therefore, to learn from other people's mistakes and avoid them at all costs.

The world is changing drastically and the recent COVID-19 pandemic has compounded the problems for businesses worldwide.

With agencies facing new challenges, the same set of techniques and business practices that helped them previously are now becoming ineffective. There is no option but to ride this wave of change and adapt to the “new normal.”

Traditionally, agencies were doing it all themselves until the market disruptions such as the global financial crisis happened in 2008. With increased economic uncertainties, agencies preferred to stick to the lean business model.

According to new research by Harvard Business School’s Shikhar Ghosh, 75% of all start-ups fail. The “lean start-up” has emerged as the less risky model as it can survive in the toughest conditions.

Many agencies are now switching to white label reselling which allows them to scale without actually increasing their team size.

What are Significant Challenges Faced by a Marketing Agency in 2021?

As a marketing agency, you come across many challenges: some of them are listed below:

1. Getting more customers

Marketing a digital agency can be tough because of stiff competition. Differentiation is the second biggest issue. If you position yourself as a jack of all trades, you have only marginal chances to succeed as an agency. You must find a specific “niche” and prove your worth, so that people may notice you.

2. Finding and keeping talented people

To build a successful agency, you need dynamic leadership, a core competence area, the right people, and an affordable price. However, it’s quite expensive to hire and retain the best talent. Most of the best folks are working at high paychecks and head-hunting may not be as easy as it sounds.

3. Facing difficulty in increasing the basket size

You want to expand your basket size from your current customers but may feel thwarted by an inadequate workforce. It limits your operational capabilities and makes you vulnerable to sudden business fluctuations.

4. When your customers ask for something you don’t specialize in

You can be an agency specializing in PPC, but your customers may ask for social media marketing, websites, or SEO-related services. It often puts you in a fix as it’s difficult to recruit trained professionals at short notice.

5. Your agency stopped growing because of the limited services you offer

Your agency has stagnated as you’re primarily offering one stock service, whereas your competitors are succeeding by successfully positioning themselves as full-service agencies. As a result, when an opportunity knocks on your door, you’re not ready to grab it.

6. You’re struggling with a lack of resources and infrastructure

You want to scale your operations when needed, but you’re working with a lack of resources and infrastructure. It means that you’re not in a position to say “yes” to many of your customers.

7. You face difficulties pitching to more prominent clients

You have a hard time pitching to bigger clients because of a poor track record and weak branding. If you utilize white label services in time, this situation may turn in your favor as you’ll have a more extensive portfolio and high-ticket clients under your belt.

8. Day-to-day operations keep you busy

You want to focus on your core competence business development, but repetitive and unproductive tasks keep you busy all through the day.

If any of these sounds relatable, it’s high time you consider white label reselling as your go-to strategy.

What is White Label Reselling?

White labeling is no longer a new concept. These days, businesses don’t shy away from deploying the products and services delivered by another company under their own brand name. It offers many benefits, the most obvious one being that you don’t have to design solutions from scratch.

You can see it happening everywhere. At grocery stores, you may see foodstuff and cereals being sold under their brand name. These stores aren’t usually in the production business. All they do is source this stuff from another company, rebrand them and offer it to their customers as their product.

Move over tangible products, a significant share of global white-labeling business comprises online services such as digital marketing, web designing, and content marketing. We also term it as white label marketing.

According to the 2015 Marketing Technology Strategy survey, the businesses’ top four marketing technologies were email marketing, social media marketing, marketing analysis, and sales automation, respectively.

White label marketing is not limited to SEO, PPC, social, inbound, and email marketing. It also includes several other services such as web development and design, mobile app development, videography, video marketing, professional photography, social media creatives, and print advertising.

White Label Reselling vs. Doing It All Yourself

Here is a brief comparison between white label reselling vs. doing it all yourself.

Why Should You Use White Label Marketing Services?

According to the 2016 Marketing Maturity Benchmark Report issued by LeadMD, the top three concerns of the business owners were as follows:

1. Qualified Lead Pipeline (92%)
2. Customer Retention (81%)
3. Lead Pipeline Velocity (66%)

In the spooked business environment marred with day-to-day emergencies, white-label marketing comes as a breeze of fresh air creating a win-win solution for both you and the reseller agency. The white label agency saves all the heavy spending on branding, marketing, and finding clients. It allows them to focus only on the service development while keeping the costs low.

On the flip side, your brand can focus on your core business expertise and business development, while the agency will give you ready-made solutions that you can sell to your clients.

Here are some more reasons why you should use white label marketing:

1. To Leverage the Latest Innovations, Research, And Updates

If you wish to sell a premium product to your client, such as automation software, you might have to reinvent the whole wheel, developing the solution from scratch. On the flip side, if you use a white label service, you can outsource it from people who have been doing it for years and have the right expertise. They have access to the right people and technologies to design software and services using innovative methods.

Disadvantages of doing it yourself: First of all, being an agency, your core focus should be to market your solutions and deliver the best customer support. White labeling these services allow you to get direct access to expensive new tools as they are launched. Agencies keep themselves up-to-date and take care of all the latest development in the products and services they offer.

2. To Take Advantage of the Growing Market

The market for digital marketing solutions is rapidly expanding, and there is a huge demand for services like boosting web traffic, growing online presence, and maximizing conversions. As a trend, more and more companies are opting for marketing automation.

According to Forrester’s Marketing Automation Technology Forecast, in 2023, spending on marketing automation tools is estimated to reach $25.1 billion. If you are not able to tap into this tremendous opportunity, you are already losing a potential fortune. If you are in the business but cannot handle demand, you may be losing out on revenue. Your clients may be interested in market automation solutions and other premium services. If you want to grab your share of this booming market, you should try outsourcing white label marketing automation services.

3. To Save Time and Effort

With such fierce competition in the marketplace, it’s essential to get your processes right. Market analysis and development of products and marketing solutions are time-consuming tasks, and you need to devote a lot of time and effort to accomplish this. White labeling will free you from such time-consuming processes. So, you can focus on developing offerings for your customers.

4. To Cut Human Resource and Infrastructure Cost

When you try to deliver Digital Marketing Services as an agency, you need to hire several skilled professionals. The recruitment, onboarding, and training costs can be overwhelming for a startup, not to mention the infrastructure cost such as office space, furniture, and workstations. White labeling frees you from all such worries, so you can focus primarily on business development and leave the rest to your white label partner.

5. To Tap into Other Marketing Services

Sometimes digital marketing agencies offer limited services such as SEO and PPC, but the changing market dynamic requires you to be agile as an agency. You wouldn’t want to lose clients if they want additional services such as video marketing, influencer marketing, or Facebook marketing. In such a scenario, white labeling can be a panacea for you. It will allow you to expand your business without getting involved in daily tedious and repetitive tasks.

6. To Amplify Your Profits

The most significant advantage of white label reselling is that it increases your profits without any significant investment, and helps you develop extensive portfolios with a large number of clients.

Reselling Allows You To Add to Your Spectrum of Products

The most significant advantage of reselling is that it allows you to add to the spectrum of products and services you offer. So, if you provide web design services, you can add SEO, social marketing, and reputation marketing to your kitty without hiring an entire team of professionals. Since reselling services already have trained in-house teams, they allow you to accommodate additional clients at any point. So, you can deliver a powerful package of services with limited personnel and infrastructure.

White Label Vs. Co-branded Products Or Services

There is a difference between white label and co-branded products and services — they are mutually exclusive. In a co-branded service, the product has the branding of both the supplier and the reseller. In white label products, only a single brand appears on the end product.

Private Label vs. White Label: What’s the Difference?

Although both these terms can be used interchangeably, private and white labels are entirely different things. A private-label service is custom-designed to meet the client’s particular needs, whereas a white label service is more generic — so you can resell it “as is.”

What To Look For in A White-label Partner?

Here are a few things you must look for in your white label partner to make the best out of your collaboration:

1. Similar goals and vision

Your white label partner should echo similar goals and vision to deliver solutions that are in line with your business ethos and culture. As your strategic business partner, both of you must be on the same page.

2. Your white label partner must have a solid reputation

Values such as honesty, transparency, and proactiveness can’t be discounted. That’s probably the reason why a good industry reputation is so vital for your white label partners. So, before you sign a contract, do a little homework to know how long they have been in the business and whether they are considered an expert in their domain.

3. They must have experience as a result-oriented white label company

White labeling is not just about adding a logo to an existing product and reselling it to your clients. It has to be a more involved process where you can frequently communicate about strategic steps and quality results. White labeling will not work if it’s not result-oriented.

4. Should be able to generate exhaustive reports that are full of insights

Reporting and analytics are essential indicators of the professional services offered by a white label agency. For example, DashClicks uses software known as InstaReports to generate reports that are loaded with data and insights. Such reports can be a delight for your clients as they can use them for strategic decision-making.

5. They should have clear contract terms

They should have written terms of the contract, so there is no ambiguity. Transparency guards you against many possible events which can come as a surprise. For example, if there is a minimum lock-in period, they should be upfront about it. Ask questions before you sign a contract.

Conclusion

While reselling white label services can be one of the best strategic steps to scale your agency, it doesn't mean you would lose your brand's identity in the process. You can maintain your brand value by sticking to the basics ā your company vision and goals. Offer something different that adds value and provides top-notch customer service to differentiate your agency from the competition.

To make it look even more authentic and unique, add some original content and inputs to help your clients. Reselling white label services comes with tremendous value for your agency, and it's often more advantageous than doing it all yourself.

1. Introduction
2. What is a Startup?
3. What is Startup Marketing?
4. What are the Challenges for a Startup in 2021?
5. Marketing Terms You Need to Know About as a Beginner
6. Resources for a Digital Marketing Startup Agency
7. How Can a Startup Agency do Their Marketing?
8. Types of Marketing for a Startup: Paid Vs. Organic
9. 5 Factors to Help You Choose Between Paid and Organic Marketing
10. Budget
11. Time
12. Cost-Effectiveness
13. Consumer Trust
14. Your Niche
15. How to Choose an Ideal Strategy for a Startup?
16. How Can a Startup Find New Clients?
17. Find Your Primary Channel
18. Growth Hacking
19. Conversion Rate Optimization
20. Facebook Advertising
21. Taking Customer Feedback
22. What Are the Types of Paid Media Advertising for Startups?
23. Facebook Advertising
24. Google Ads
25. Google Ads (Display)
26. Google Remarketing
27. Facebook Exchange
28. Content Discovery Platforms
29. LinkedIn Advertising
30. Video Pre-roll Advertising
31. How to Fast-Track Your Agency’s Growth?
32. Start Affiliate Marketing
33. Highlight Your Startup By Doing Something Remarkable
34. Build Useful resources
35. Leverage Influencer marketing
36. Apply SEO Practices on Your Agency Website
37. Build a blog
38. Use Email Marketing
39. Create Interesting Videos and Do YouTube Marketing
40. Develop a Content Marketing Strategy
41. Conclusion

Most startups are based on an innovative idea or set of services that are uniquely positioned and marketed. These budding companies are usually very close to their founders’ hearts as they see it as a living manifestation of their dreams. However, the road to success is not always easy. According to Investopedia, 21.5% of startups fail in the first year, 30% in the second year, and 50% in the fifth year.

It is crucial to focus on marketing and growth to ensure a startup’s survival. This post will discuss every aspect of startup marketing, both paid and organic. We will also discuss how we can leverage free tactics such as building a blog, perform content marketing, email marketing, and YouTube marketing. Read on to know when you need to go for paid advertising and when to combine it with organic marketing and SEO.

You’ll also find links to some helpful digital marketing resources from DashClicks for information on agencies you can use for learning and training. Here are some of the best strategies to grow your startup and actualize your entrepreneurial dream.

What is a Startup?

A startup is a newly launched business venture by one or more entrepreneurs to introduce a product or service to the market. According to Eric Ries, the creator of the Lean Startup methodology, “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” One common feature of all startups is that despite the environment of uncertainty, their primary focus is always on growth. Startups are usually based on an idea or value proposition. Some of the most iconic companies, like Facebook, Uber, Airbnb, and Amazon began their journeys as startups. The common goal of all startups is to grow by leveraging technology and innovative ideas.

What is Startup Marketing?

Marketing is often referred to as a series of actions to attract an audience to buy a company’s products or services. It usually involves customer segmentation and targeting using laser-focused messaging to achieve the desired outcomes. Effective marketing aims to offer value to its prospects by offering engaging content, highlighting a product’s value, encouraging brand loyalty, and increasing sales.

What are the Challenges for a Startup in 2021?

Some of the issues startups face include adapting to constantly changing market dynamics, customer needs, and operating conditions.

1. Digital Adoption: Modern businesses can’t attain global scalability without adopting a digital strategy, as consumers worldwide are adopting digital habits at an unprecedented rate.
2. Planning: With a weak plan, you can’t handle the risks associated with uncertainty due to changes in consumer preferences, market dynamics, and the economy.
3. Time management: When you’re running a startup, there are often a thousand deadline-bound tasks on your to-do list. You must, therefore, be ready to make hard choices.
4. Automation of Business Processes: It’s essential to learn how to automate your business processes to avoid wasting time on manually repeating operations.
5. Marketing Expertise: You must possess the required marketing expertise to produce the desired results for your clients. Failing to do so may jeopardize your reputation.

Marketing Terms You Need to Know As a Beginner

As a business owner and founder of a startup, you may stumble across several marketing terms. Some of these words are shown below:

Resources for a Digital Marketing Startup Agency

Here are some valuable resources to help you build the right expertise for running a digital marketing startup:

1. Digital Marketing Blog
2. Video Blog
3. Digital Marketing Podcast
4. Webinars
5. Marketers Mindset

How Can a Startup Agency Do Their Marketing?

The marketing of a startup comprises many channels. Apart from offline methods such as community outreach and participating in local and industry-specific events, they should try SEO, paid advertising, digital PR, email marketing, and social media marketing.

Here is a three-step process to run your marketing campaigns:

Step #1 Build your strategic framework

Based on your SWOT (Strengths, Weaknesses, Opportunities, and Threat) analysis, it's imperative to build a sound strategy for growth and development. The presence of a strategic framework saves you from many surprises in the future and helps you secure steady growth. As an easier but just as effective option, you can incorporate white label services as part of your operational strategy.

Step #2: Target your audience

Identify your target audience and reach out to them using paid ads, outbound sales, and digital PR. It is especially helpful for agencies that want to market themselves as specialists in a particular segment, such as real estate services or business services.

Step #3: Use Analytics to measure the success of your campaigns

Nothing remarkable can ever be achieved if you don't measure your campaign performance to gauge where things might be going wrong. Using analytics is the key to success in digital marketing.

Types of Marketing for a Startup

When introducing your startup to your target online audiences, you need to pay attention to the two major types of marketing ā€” Organic and Paid. The reach and impact of organic marketing (SEO) are undisputed as it diverts target traffic to your website without investing a single penny. However, in the short term, nothing can beat paid marketing. It attracts qualified leads when you don't have a significant online presence or brand awareness.

5 Factors to Help You Choose Between Paid and Organic Marketing

Startups need a mix of both paid vs. organic marketing. However, if you are confused between the two, the following five factors can help you decide:

1. Budget

Budget is often an essential consideration in marketing. To run advertising campaigns, you must have surplus funds, as it may be a while until you start getting results from the paid campaigns. Paid advertising is usually faster than organic marketing, but you can't anticipate the results right away.

Paid ads run on a definite pattern. It involves a lot of testing and tweaking before you find the right audiences, messaging, and ad practices. You may end up losing hundreds of ad dollars in ad spending before you finally start seeing an ROI. Therefore, before you initiate paid ads, make sure you have sufficient funds for the testing phase.

2. Time

Time is a crucial factor, especially when you are evaluating various options for promotion. Organic traffic comes from organic search engine rankings, but it might take three to twelve months and sometimes even longer to attain organic rankings. The paid route is faster, but it will take at least one month to deliver an ROI. With lots of content competing for the rankings, it's becoming increasingly challenging to consistently rank on top. Previously, black hat practices like keyword stuffing and spamming were successful. Today, however, Google will ban you from using these methods. Social media takes time as you slowly grow your audience with engaging posts that offer value.

3. Cost-effectiveness

Organic marketing is much more cost-effective than its paid counterpart, especially in the long run, but diverting traffic from your blog is no small feat. Google loves fresh content. Even if you can produce quality content and rank it high, there is no certainty that the blog will continue to send quality traffic to your website. It's probable that several other blogs will be competing with yours for coveted attention.

4. Consumer Trust

It's easy to build trust and long-term relationships with organic rankings, as opposed to paid ads, which can sometimes invite an element of suspicion. People trust social posts and blogs that are popularly shared, and have lots of comments and likes. It helps build trust, which means that people will be more likely to consume your content.

5. Your Niche

Your niche plays a significant role in deciding the right promotion mix. If you're in a highly competitive niche, it will take a lot of time to attain organic rankings. In that case, you should focus on paid strategies until you start receiving noticeable results from your SEO efforts. However, if you are in a small and unique niche with little or no competition, you'll start ranking on Google in just two to three months. Similarly, if you are in an industry where your income depends on a few high-value clients, then paid tactics are often your best option.

How to Choose an Ideal Strategy for a Startup?

Paid and organic marketing are not mutually exclusive, and the ideal strategy should be a combination of both. If you create high-quality blog content, you can use it for your paid advertising campaigns. Some businesses focus more on advertising, using their blog to establish credibility and create brand awareness. On the other hand, some businesses focus on organic ranking because it brings them consistent traffic. Such companies may use paid advertising selectively to drive traffic to their landing pages.

How Can a Startup Find New Clients?

Finding clients as a startup can be a challenge as you are often competing against established brands. However, here are some proven methods you can try:

1. Find Your Primary Channel

Not all channels are suitable for startup marketing. Depending on the type of business and its marketing needs, some are more effective than others. You should focus your efforts and attention on the core channel that is most likely to get you the best results.

2. Growth Hacking

Eventbrite, Snapchat, and Dropbox are some of the companies that have capitalized on viral marketing to grow at a rapid pace.

The key takeaway from their success stories is that building a product or service that people love to recommend is one of the most effective growth strategies. If every user spreads the word to at least two new users, you will see unexpected growth. The second tactic is to align your growth strategy with the channel you are focusing on.

According to Brian Halligan of HubSpot, your marketing strategy should align with the way people learn about and shop for your products. It holds true especially in the context of the marketing channel being used. For example, if most of your customers come from reading your white papers and case studies, you should not invest too much in Facebook marketing. Instead, you should focus on producing high-quality content for your white papers and case studies.

3. Conversion Rate Optimization

Conversion Rate Optimization comes into the picture when your conversion rate falls below expectations. It involves improving your messaging and value proposition. It is also a good practice to engage with potential customers to find out the reason they are not purchasing your products and services. You can speak to your website visitors directly using a tool called "Intercom."

You can also conduct a survey using applications like SurveyMonkey or SurveyMonkey alternatives. Start by fixing your landing page, crafting better headlines, and formulating effective calls to action. If you want an efficient lead capture form, you can use a tool known as "Leadformly." You should also pay closer attention to your website to correct any user experience or navigation issues.

4. Facebook Advertising

Facebook allows you a laser-sharp focus when running adverts for different demographics and psychographic segmentation. Its conversion tracking feature helps you determine which demographics are most responding to your ads. You can leverage its tools to efficiently identify your target audiences and the cost per acquisition for these groups.

5. Taking Customer Feedback

As a startup, you should be agile and alert when it comes to receiving and responding to customer feedback. You can offer incentives in return for honest inputs and suggestions. You can use this consumer behavior data to understand why people are falling off in your sales funnel.

What Are the Types of Paid Media Advertising for Startups?

Contrary to popular wisdom, most often, startups require a tremendous marketing investment. You should continue investing in marketing until you achieve positive results. If your paid media channels can drive qualified traffic to your website, there is no reason to ignore them.

Below, we will explore some of the popular paid channels:

1. Facebook Advertising

Along with being a highly effective advertising platform, Facebook also allows you to acquire new users. You can promote your posts in the news feed and narrow them down to your target audience to generate highĀ  CTRs.

Feel free to experiment with offbeat, unique, and bright-colored ads for better results. Qwaya is a great alternative to Facebook Ads Manager for your ad creation needs.

This smart tool allows you to split your ad campaigns into hundreds of variations, each targeting a different segment. As a result, you will be able to clearly decipher which ad segments are performing better than others, so you can tweak your budget and advertising strategy accordingly.

2. Google Ads

If your product or service aims to solve a common pain point that people frequently search for, Google Ads can be the right acquisition channel for you. For Example, if you are looking for "Houston Astros Tickets," Google will return results such as MLB tickets to allow you to buy tickets for the event.

Image Source

3. Google Ads (Display)

Google also allows you to purchase banner adverts through their display network. You can choose which websites you want your banner ads to display on. To run more targeted ads, you can select the websites related to specific keywords and bid on those sites.

4. Google Remarketing

Google remarketing takes paid advertising to a different level. When someone visits your website, your remarketing tool places a cookie on their computer, which traces their internet behavior, and also reminds them to revisit your website. You can get creative with your remarking and use customized ads for the different stages of your buyer's journey. For Example, if someone visited the product page but didn't buy your product, you can show them the product image and description with a special promotion. Google remarketing works effectively because the visitors are already aware of your product.

5. Facebook Exchange

Facebook Exchange is Facebook's version of Google remarketing. In other words, when someone visits your website and doesn't return, you can reach out to them through theirĀ  Facebook feed, reminding them to revisit your website.

6. Content Discovery Platforms

Content Discovery Platforms promote your content alongside popular articles on major news sites, such as Buzzfeed, New York Times, and The Guardian. Outbrain and Taboola are two such content discovery platforms. Although somewhat expensive, these platforms are tremendously powerful in driving backlinks and traffic to your website.

7. LinkedIn Advertising

Not all startups should advertise on LinkedIn, although some can derive truly positive results from it, especially those in the education or the financial service industry. They can achieve extraordinary results by running targeted ads for people based on their job title and industry.

Image Source

8. Video Pre-Roll Advertising

If you have invested in creating a compelling promo video for your brand or products, pre-roll advertising may be a good advertising option. With tools like Tubemogul or MediaMath TerminalOne Marketing OSā„¢, you can pay for your video to appear as an advert before video content on sites such as YouTube and 4od.

It can be a cost-effective option since you do not have to pay if your ad is skipped within the first five seconds.

How to Fast-Track Your Agency's Growth?

Here are some highly potent methods to dramatically improve the prospects of your startup:

1. Start Affiliate Marketing

Affiliate marketing is quite powerful, but it works only for high-margin products with a reasonable conversion rate. You can use affiliate networks such as Clickbank or Affiliate Window to offer an affiliate program. Although not as effective at the beginning of a startup journey, affiliate marketing can help you reach newer heights when your brand is somewhat established.

2. Highlight Your Startup By Doing Something Remarkable

You can try something remarkable to create buzz and get the press and social media to talk about you. It shouldn't be an expensive event it should just be different. For example, you can run an awareness campaign for the ordinary folks, arrange a training workshop for your prospects, arrange a doctors' meet for your community, and guide them on different aspects of health and safety, especially during situations like the current pandemic. You can also establish yourself as a leader by organizing a conference of experts in your niche.

3. Build Useful Resources

Moz has created a weather report tool MozCast, which receives lots of love from the SEO industry, generating free publicity for the company. You can create similar resources that might be helpful for your current and prospective customers. Make sure that the resources you build add value and solve users' problems.

4. Leverage Influencer Marketing

Influencer marketing is hot, as it can contribute greatly to promoting your startup. However, you should be selective about the influencers and collaborate with only those who have a sizable niche-based audience with lots of engagement on their channel.

5. Apply SEO Practices on Your Agency Website

With over 3.5 billion searches every day, Google virtually dominates the search engine industry. SEO is something you can't ignore when promoting your startup. If you have a product that offers a utility that people are searching for, these latest SEO practices can help you in a big way.

When you run ads on social media, your aim is to pull people onto your site. With SEO, however, you are simply helping them find what they are already looking for. You should be aware that organic rankings don't have a quick fix; they usually take time, and with constantly changing algorithms, there is no guarantee of definite results.

With a planned approach, you can gradually rank on some of your targeted keywords over a minimum period of three to nine months. However, it is still very little time to expect something substantial, especially a top-slot ranking.

6. Build a blog

Startups can significantly benefit from creating a signature blog. It's free to set up and is one of the best ways to add visitors to your site. If you have an active blog that offers value, you will create a loyal audience, many of whom can potentially convert into customers.

However, it is important to publish content that interests your readers. Instead of bragging about your products and services, your blog should engage your visitors by addressing their core needs and providing them useful information. If you think an article on positive self-image can help your audience, publish it even if it has nothing to do with your existing products and services.

Generally speaking, once you have published at least a hundred quality articles on your blog, it will start generating new traffic, backlinks, and sign-ups every day.

7. Use Email Marketing

Email marketing is no longer about building your mailing list and sending cold emails and newsletters. These days businesses use marketing automation and send visitors personalized messages based on their online activities. For Example, if someone signs up for a free trial on your website and doesn't use the product within a specified period, you can send an automated email inviting them to check out your product. Make sure that you are sending professional emails with a good subject line and a beautiful HTML template.

8. Create Interesting Videos and Do YouTube Marketing

With 50 million searches every day, YouTube is one of the best traffic sources for businesses and organizations. Short, three-minute videos attract a high number of views, ranging from 50000 to 1 million. Another advantage with YouTube is that it’s less competitive than Google. YouTube videos also feature in Google’s search results.

9. Develop a Content Marketing Strategy

Content marketing has become an essential element of digital marketing, as it is challenging to grab users’ attention without quality content. Content marketing is both a science and an art. Content-based online PR is highly effective, and many marketers are quickly shifting their focus to this burgeoning new field.

Image Source

Content marketing can be your go-to strategy to build loyal audiences for your startup. For Example, in terms of social shares and the number of backlinks, infographics win hands-on with roughly 198% more social shares and backlinks than any other content format. The key is to create premium quality long-form content, which is difficult to replicate.

Social media marketing builds your presence on Twitter, Facebook, Instagram, and other social networks to drive potential customers to your website. However, you can’t use these channels indiscriminately to broadcast your marketing messages. When you are on a social network as a startup, you should focus on building relationships and getting feedback. Once you earn the trust of your audiences and establish brand authority, you will start seeing the results of your content marketing efforts.

Conclusion

When it comes to marketing, you cannot just count on the tried and tested methods. Since it is a rapidly evolving ecosystem, it is best to test, evaluate and tweak your strategy for the best results. If something that worked in the past isn’t working anymore, you should find new ways to make it relevant and interesting. The end goal is to build credibility and generate revenue by offering value through your products and services. When people see value in what you offer and appreciate your commitment to service, you are on the right track to success.

Running a digital marketing agency comes with its challenges. Different business functions such as marketing, sales, hiring, accounting, payroll, and account management need a concerted effort to run smoothly. However, despite your hard work, sometimes, your clients may choose to switch to your competition.

You can adopt several measures to grow your agency, such as enhancing your internal marketing and sales processes, increasing your ability to scale the business, reducing client churn rate, and improving service quality and turnaround time.Here are 16 tactics to grow and scale your agency that will transform the way you conduct your digital marketing business:

1. Target a Specific Niche

Since most agencies promote themselves as full-service marketing agencies, you should choose a specific niche and position to distinguish your brand.

What is Niche Marketing?

Niche marketing is a marketing strategy that targets a distinct and unique audience. Instead of targeting everyone who could use your product or service, this strategy focuses exclusively on one market segment or a specific demographic to keep your campaign laser-sharp and impactful.

It doesn’t mean that you should ignore other opportunities, but positioning your business in a neatly defined niche defines your target market, helping you gain an edge over your competitors. On the contrary, marketing your agency as a one-stop-shop without specialization is likely to attract very few eyeballs.

For example, here are a few businesses that market themselves as digital marketing agencies specifically for gyms and fitness studios:

1. Thrive Agency
2. Lyfe Marketing
3. Cardinal Digital Marketing
4. Fitomate

You can focus on some of the niche market segments such as:

• Restaurants
• Educational institutions
• Auto workshops
• Software companies
• Spas
• Plumbers
• Home renovation contractors
• Rehab centers
• Doctors, dentists, and surgeons
• Chemists
• Personal & business coaches

It’s a highly effective strategy as most companies search for agencies with a keyword that identifies their niche.

Here is an example of niche-based keywords: “digital marketing agency for a home renovation company“.

If your website ranks for such keywords, then you are likely to attract qualified leads. It’s important to note that you can’t fool search engines by optimizing your website for dozens of niches at a time. It will confuse search engines, and they might exclude your website from the SERPs altogether.

Apart from these segments, you can also try other segments such as web marketing agencies for WordPress websites, Magento websites, or Shopify stores. The idea is to differentiate your agency from others, so you don’t end up getting lost among a host of similar services.

2. Use a Lead Magnet for Your Agency

Since most marketing tactics become monotonous and boring after some time, you should try a lead magnet such as:

• Template
• Cheat Sheet
• Checklist
• eBook
• White Paper
• Custom Tool
• Free Website Audit
• Industry Report

See how Instant Offices, a multinational office space advisory service, use “the office moving checklist” as a lead magnet. Please note that the topic is highly relevant to the needs of its target audience.

Source: Instant Offices

It would help if you had an irresistible offer to entice your prospective buyers into your sales funnel.

What is a Lead Magnet?

The idea behind using a lead magnet is to capture the contact information of your website visitors so that your sales team can nurture them until they are ready to convert. Many digital marketing agencies worldwide use ebooks and educational material to generate interest among their website visitors. Here are some additional ways to generate leads for digital agencies.

3. Try White-Label Reselling

It is challenging and time-consuming to hire experts for your in-house team, and for a new startup, it is often not financially feasible. However, sometimes you need in-house resources and expertise to win valuable contracts. In such cases, you can opt for white-label solutions that allow you to expand your operations without hiring expensive resources.

White label resellers offer professional services to deliver the best-in-class results for your clients and generate professional reports. They allow you to add new clients to your existing basket without the need to do the extra leg work. White label tools such as agency website software help you scale your operations.

Creating a professional niche-based website is a time-consuming task, and designers may take many days to build it. If you want to impress your clients or prospects, you can use DashClicks' agency website tool and instantly create a custom branded agency website within seconds.

Similarly, creating professional and informative reports is a regular task for agencies. However, it also takes up a lot of time, keeping your employees engaged, which is an unnecessary loss of productive hours. With the DashClicks' InstaReports tool, you can instantly generate white-label reports for your clients. These automated reports will save you time and be immensely useful to your customers by highlighting gaps in their marketing approach and providing relatable solutions.

Sometimes, you need to create bulk websites for your clients. DashClicks's InstaSites tool allows you to do that with a single click of a button using niche-specific templates. All you need to do is to fill up a small form and click the submit button.

What is Startup Scaling?

For a startup, scalability refers to the company's capacity to grow. A scalable business can quickly adapt to an increased workload without jeopardizing quality, performance, or revenue streams.

How to Scale Your Marketing Agency?

You can quickly scale the sales of your agency with a well-planned approach. However, some business models can be challenging to scale as you need to maintain the right balance of staff and clients. While scaling your agency, you may discover that you are understaffed. However, the reverse may also be true.

When you’re overstaffed, you run the risk of stretching your resources thin, especially when your significant clients decide to leave. Here are a few tips and tricks to effectively scale your agency:

1. Increase your fee: You may lose a few clients initially, but you’ll be able to win high-paying and long-term clients in the long run.
2. Track your time and productivity: Overly demanding clients and under-performing employees often lead to financial losses for the agencies. If the agencies can track time and productivity levels, they can successfully arrest these losses.
3. Hire white label services: Hiring white label services is one of the most effective strategies to scale your marketing agency. It allows you to grow without compromising quality or performance. It’s also often more cost-effective.

4. Build a Scalable Process That You Can Repeat

As an agency, when you have your processes in place, it will save you time and help you set up specific policies and procedures for scaling and expanding. Doing it for all your deliverables will save you a substantial amount of time. You should document your processes and convey them to your employees in a timely fashion so they, too, can learn and adapt.

How to Make Your Agency More Profitable & Scalable?

A digital marketing agency is constantly under pressure to work at a fast pace while maintaining accuracy and consistency. As an agency, your focus should be on ensuring profitability and scalability for long-term success. Here are a few ways to efficiently scale your company:

A. Focus hard on client relationships: Acquiring a new client is always more expensive than retaining an existing one. The additional perks of a satisfied client are referrals and word-of-mouth promotion. Therefore, try your best to offer excellent client service.

B. Automate your tasks: Most of the employees in an agency are busy running campaigns, generating reports, and completing other administrative tasks. The good news is that most of these menial, repetitive, and frustratingly time-consuming tasks can be automated using white-label tools such as DashClicks' client dashboards for instant reporting, real-time reporting (with actionable insights), and billing services.

C. Organize your tasks: Organizing all your tasks using a single dashboard can save you precious time spent on wasteful administrative functions. At DashClicks, we offer a white-labeled platform where you can centrally organize all your tasks. The platform automatically syncs all the data into their appropriate locations, preventing the need for repetitive tasks.

D. Leverage paid ads: You can leverage the power of paid ads to increase your leads and conversion. To make your job easier, you can hire our white label paid advertising services such as Facebook ads, Google ads, and funnel building services and let our PPC experts do it on your behalf.

E. Fix workflow issues that hamper productivity: Without established processes and predefined workflows, your productivity will be severely hampered. DashClicks' white-label fulfillment services and tools reduce your job to a few clicks, saving you a significant amount of time.

F. Use the right system: To create a successful agency with happy clients, you must invest in a system that offers you more visibility and control. The real-time information of your accounts helps you proactively address any issues that might lead to your client's dissatisfaction. Such systems will help you in situations when a colleague goes on vacation, and you have to dig through email threads to recall the previous communication with your client. DashClicks' white-label platform allows you to cut down the time spent on account management by inter-connecting reports, projects, insights, communications, and updates. It will prevent the wastage of time due to research, vetting, and experimenting with different tools.

5. Market Your Own Agency

Try to find ways of utilizing the work experience gained at other companies to promote the products and services at your agency.

For example, Basecamp, a software that serves the project management needs of a web agency called 37signals, later on, became a tremendous success in its own right.

You can experiment with different digital marketing tactics and apply them to your client's projects. It can be a good learning experience for you as an agency, which comes with many benefits. You can also document your journey in a blog and publish it online for wider consumption.

How to Promote Your Agency?

There are many ways to promote your agency; some of them are as follows:

• Try to achieve a high rank for the keywords your prospects most commonly use. You can hire DashClicks’ white label SEO services to promote your agency with the best keywords.
• Promote client testimonials and success stories using paid advertising and other methods. Make sure these testimonials are genuine and reflect issues of interest to your target audience.
• Create case studies of your successful projects and back them up with data, screenshots, and cause and effect tactics.
• Get yourself quoted by the press and blogs and promote it vigorously on your website.
• Begin an outreach program in local communities.
• Participate in industry workshops and meetups.
• Leverage influencer marketing to grow your business.

6. Create a Website With the Best User-Experience for Your Agency

A website should look professional; it is the first thing your prospective clients visit. It should be clean, presentable, and represent your company's values. However, this doesn't necessarily mean that you need an exorbitantly expensive website. You can choose from several stunning agency themes from WordPress. DashClicks' agency website service allows you to create attractive and impressive agency websites with unique templates in a matter of seconds. All you need to do is to fill out a short form. With DashClicks account integration, you can auto-sync your website with custom branding options. You can create a custom branded website that offers a Secure SSL certificate with fast hosting.

7. Respond Quickly to the Leads

It's crucial to respond to your leads within an hour or risk losing the lead forever. Your potential customers may have contacted many other agencies like you. Therefore, you must respond to queries swiftly. If you allow a likely lead to sit even for a day or two, you may lose it permanently.

According to a HubSpot roundup, the average B2B business's lead response time was calculated to be 42 hours, which is far too long and might be the primary reason why agencies aren't able to convert hot leads. According to a study done by the Harvard Business Review, when you respond within an hour of receiving a business query, you are seven times more likely to close the deal. The same study claims that if you contact your prospect within the next hour, you are 60 times more likely to clinch the deal than agencies that took 24 hours or longer. A slow lead response time is why businesses can contact just 27% of all leads, missing out on a significant chunk of potential clients.

8. Build an In-house Outbound Sales Team

Simply releasing a few paid ads is not enough to make sales. With a dedicated outbound sales team, it will be easier for you to vet and nurture sales leads. You can also try cold emails for this purpose. It can be beneficial, especially when you don't have too many client referrals during the initial stages of the business.

Here are a few advantages of an outbound sales team:

• Highly-targeted sales campaigns with less ambiguity
• Quick feedback to help you adapt your sales strategy
• Personalization options
• Flexibility to adjust the pace of marketing and selling

How to use an outbound sales team to increase conversions?

The sales process work in the following fashion:

The tele-calling team calls the prospects and generates their interest in the product. The tele-caller employs sales rebuttal or objection handling and sets up a sales appointment with the prospect, entering it into the meeting calendar.

The sales rep then meets the prospect and closes the deal.

9. Turn Your Website Visitors Into Leads and Offer Them Discounts

You can use tools such as LeadFeeder to identify your website visitors through their IP addresses.

This software matches the visitors' IP addresses to the database of companies, so you can quickly identify which company the visitor came from and contact them on priority. Some of them might be using dynamic IP addresses, which can be a problem, but you can still manage many lost leads using this method. Once you identify the company name, you'll also identify the key decision-makers in that company through LinkedIn.

10. Leverage White Label Platforms and Tools

White-label platforms and tools can save you a lot of time and effort while scaling your digital agency. For example, DashClicks' white-label service equips agencies with the tools and platform they need to succeed. What's more, you get it all under your brand name. This platform offers many valuable services to agencies, such as one-click agency websites, InstaReports, and InstaSites. The dashboards provide a truly transformational experience for your clients. You can access it with a single login to control various aspects of your SEO campaign. Fulfillment store allows you to easily order and deliver white-label services for clients with a single centralized system, all under the same brand umbrella. InstaReports will enable you to quickly generate real-time reports by tracking and reporting metrics from campaigns.

11. Use Online Directories to Increase Your Web Presence

If you think online directories have become redundant, it may be time to reconsider. It is one of the most innovative ways to attract eyeballs as it allows potential clients and vendors to find you easily. It is also cost-effective. You can start with Yelp and Google and later move on to utilizing local and industry-specific online directories.

What Are Online Directories and Why Are They so Important?

An online directory is a website where you can find all the businesses listed for a particular area category-wise. Businesses and customers visit online directories to find manufacturers, traders, and service providers. Some of the most popular online directories are Google Maps, Yelp, Bing Places, Yahoo! Local, and Foursquare. The top directories can generate leads for your business while also regularly offering new business opportunities.

DashClicks offers white label directory listing services for agencies. For more information, please speak with us today.

12. Focus Hard on Ranking for Your Target Keywords

It is one of the most successful strategies as it drives free organic traffic from search engines. You can try it even if you are not an SEO company, as it will continue to pay off for a long time. If you cannot rank for highly competitive keywords, you should try for less competitive and local terms. For example, you will rank better with keywords like "digital marketing company Miami" than terms like "digital marketing companies in the US."

With DashClicks White Label SEO Fulfillment service, you can track multiple metrics such as keyword ranking and page ranking. When you hire our white label service, you can impress your clients by getting their website ranked at the top position for multiple search keywords. With DashClicks, you can choose among several SEO reseller plans based on your needs and budget.

13. Boost Your Link Profile and Improve Your Ranking Through Guest Blogging

Guest posting is not dead. It is very much in trend. Guest blogging helps you rank high on your targeted keywords, especially the ones that drive hot leads. Apart from that, guest posting also enables you to increase brand awareness. With planned and consistent guest blogging, you can position yourself as a credible expert in the field.

How to do guest blogging, and how will it help?

When done right, guest blogging can attract thousands of visitors to your website. Apart from its apparent benefits, guest posting offers numerous other advantages. For example, when you write for high-traffic websites, it drives referrals to your agency site and helps build trust around your brand.

Here are a few steps to kickstart your guest blogging campaign.

• Step 1: Find the sites for guest posting.
• Step 2: Pick a destination site in your niche, but with an authoritative link profile.
• Step 3: Write a guest post that offers value to the destination site’s audience and includes your link.
• Step 4: Pitch your destination site.
• Step 5: Write your guest post and send it to the destination site.
• Step 6: Follow up until it’s published.

14. Offer Flexible Pricing to New Clients

It may seem against basic business ethics, but flexible pricing is a smart strategy that works in your favor, especially for startups. If you offer flexible pricing as an agency, you will provide better value to many of your clients, who may not be able to afford an expensive agency.

You can refer to the digital marketing agency pricing guide. While negotiating prices with your new clients, always keep in mind their requirements and budget. With flexible pricing, you are likely to win the contract and make them your loyal customers.

15. Develop Case Studies From Your Successful Projects

Case studies are one of the most popular advertising and sales promotion methods you can use in different ways. You can use them as lead magnets on your website or as marketing collateral for your sales team to help them close more deals. Case studies can also be used for email drip campaigns.

It is not difficult to create a case study. You can easily recall many instances when you have attained extraordinary results for your clients. You can develop the story, mention the tactics you had employed, back it up by data and screenshots of reports, and finally hand it to your graphic designer. Your case study will be ready within a few hours.

You can create multiple case studies based on your buyer personas and use them for promotion and marketing. You can also get your case study developed at DashClicks by our in-house experts. All you need to do is to speak with one of our friendly representatives.

Here are some of the case studies developed at DashClicks for inspiration.

16. Create an Easy Onboarding Process for Your Customers

An easy onboarding process is vital to any agency’s success. During this process, your client will give you access to their social media pages and website CMS. When you hire DashClick’s white label services, it will take over access to your client’s business ad manager.

DashClicks offers client onboarding through its automated onboarding center. The platform gathers essential information from your clients using its intelligent onboarding process to streamline the processes for agencies. It allows you to complete the onboarding process yourself quickly. You can also send it to your client via your white-label dashboard, preventing unnecessary delays during the process. The platform also sends automated email reminders to clients, urging them to complete their onboarding in time.

Conclusion

While the above tips can be a game-changer for your digital marketing agency, you may also consider hiring white label consulting services that will help you implement the best practices to scale your business. DashClicks offers its agency consulting services through its DashElite Coaching Program for Agencies. It is a one-on-one coaching and training program that makes sure that your agency is headed in the right direction. You also get access to DashClicks’ all premium software tools such as InstaSites and InstaReports that will help you grow your agency and share tips to acquire high-ticket clients.

In today's digital landscape, most web-based services are interwoven. Suppose you are a web designing company and a small business owner comes to you for web designing services. They might also be looking for other web marketing services such as SEO, PPC, video marketing, and social media marketing. In that case, you would want to provide them the additional services because you wouldn't want to lose a valuable client, even if you don't have the core competence in those fields.

You can assign the task to your in-house web designing team and ask them to manage the other projects too. But since they are no experts in those fields, you won't be able to get the desired traffic and Google rankings for your client and land in trouble after a few months.

With the search engine algorithms getting complex day by day, it's become more difficult than ever to get rankings and traffic from SEO efforts. Most digital marketing agencies waste time studying SEO rather than focusing on what they are good at. Thankfully, the modern business ecosystem has a solution to this ā hiring SEO resellers.

This guide discusses everything you need to know about SEO reselling and why you should consider it.

What is an SEO Reseller?

An SEO reseller is a digital agency that specializes in SEO and offers its services as white-label, which any business or client can resell using their branding. They work on an agency's behalf on its clients' SEO projects and generate white-label reports to help their clients understand and evaluate the campaign performance.

An SEO reseller serves as an extension to the services a marketing agency provides to its clients. Typically, the clients don't know about them, as the communication takes place between the client and the agency; the SEO reseller agency does all the work in the background. They work hard to achieve the best results for your client and won't take credit for their job.

They offer everything an agency can expect as part of SEO services such as on-page SEO, keyword research, local SEO, link building, guest posting, and reputation management. They will also give you recommendations to improve traffic and user experience to get the best out of your website.

How to Resell SEO Services?

The process starts with hiring an SEO reselling service, which will act as the third arm of your agency. So, selecting the right partner is crucial to your success. Here is the step-by-step process of reselling SEO services:

Step 1: Select the Right SEO Reseller

You must choose the right SEO reseller program and sign up for it. You can look for these things when deciding:

• Reviews, references, and testimonials
• Experience and years in business
• Number of clients served in your niche
• Payment terms and structure
• Customer support and communication quality

Step 2: Share Your Project Requirements

The next step is to share your client's requirements and other specifications with your white label SEO reseller. This process is called onboarding. DashClicks offers built-in software, which can do the onboarding for you and your clients within seconds.

Learn more about our automated client onboarding center here. The software will store all this information and use it when generating reports and running specific campaigns on your behalf.

You should also share your business values and other branding details such as the business name, logo, contact details, slogan, and mission statement.

The project requirements usually include the following:

A. Number of keywords to be targeted each month
B. Any other specific targeting criteria
C. Landing pages to be promoted
D. Top keywords to target
E. Number of backlinks to be made
F. Disavowing toxic links
G. Content creation
H. Website audit
I. Detailed reports
J. Guest posting

Step 3: The SEO Reseller Allocates Resources to the Project

The SEO reseller will allocate resources as per the project's nature and requirements. It will also decide the project's cost based on the number of work hours it will need.

Step 4: Expect Professional-Grade SEO Reports from Your White Label Partner

Your SEO reselling partner will deliver white-label reports for your client under your branding, logo, and business name. The process is entirely automated, so you don't need to perform tedious and time-consuming reporting tasks manually. These are data-driven reports that provide valuable insights to business owners.

Step 5: Share SEO Reports and Insights with Your Client

Finally, you can share the findings with your clients. With these exhaustive reports, you can answer their queries and help your clients understand the campaign. The white-label reports will also help your clients in strategic decision-making.

What Are the Benefits of Using the SEO Reseller Model?

Using the SEO reseller model has many benefits for digital marking agencies. Some of them are:

1. Helps You Scale Business

Running a digital marketing agency has its own challenges. The order fulfillment process is quite complicated. You must either have a competitive team or partner with an SEO reseller agency that can help you scale operations as and when needed.

It provides you the capability to scale your operations without handling the work. So, you can accept enormous projects from big brands and enterprises without worrying about how you'd get the job done. With an SEO reseller service to support you, you can expand your service offerings without the need to build solutions from scratch.

Furthermore, SEO is not a one-time activity; businesses need it regularly. Typically, an SEO project may well last for 6-12 months.

2. Reduces Cost and Boosts Profits

Digital marketing requires several skills, and it's irrational to expect one or two professionals to have all of them. It takes a dedicated team of graphic designers, strategy makers, SEO and PPC professionals, and account managers to achieve the desired results. However, hiring a team of experts can be very expensive.

SEO resellers usually offer discounts/commissions on hiring multiple services, so the more you outsource, the more cost-effective it becomes. To get instant access to the DashClicks platform, click here. To discuss the price and other aspects of our service, get in touch with the DashClicks marketing team.

3. Improves Campaign Performance by Leveraging Expertise

SEO resellers are full-service agencies with experts who understand the client's needs and work accordingly to keep them satisfied. They give you result-oriented SEO services that you'd be happy to brand as your own.

4. Adds Value Through Detailed, Professional White Label Reporting

Hiring SEO reselling services allows you access to detailed white label SEO reports and a white label dashboard that you can send to your clients under your branding. These white-label reports help your clients understand the campaign results and tweak their strategies accordingly, adding more value to your brand.

5. Gives You Access to Paid Tools and Platforms

Not all SEO can be performed manually. For best results, you need insights and data that only paid tools can provide. When you hire an SEO reseller, you can access the most expensive premium tools and platforms. When you run data-driven campaigns, you need to measure the results for different SEO metrics, such as:

1. Organic traffic
2. CTR
3. Bounce rate
4. Keyword rankings
5. Domain authority
6. New backlinks and referring domains
7. Page speed
8. Conversions

Access to SEO tools such as AHREFs, SEMRush, UberSuggest, Google Analytics, SpyFu, and MozPro can help measure these metrics effectively. But this software and tools are exorbitantly expensive. For example, SEMRush's business account would cost you around $450 per month. Many startups and small companies can't afford such costly tools. Hence, the need for an SEO reseller comes into the picture.

6. Provides Access to Free Educational Material

DashClicks offers education and training for agency owners and their employees through blogs, webinars, video blogs, Marketers Mindset podcasts, a private Facebook group, and a support center. Our video blog is a storehouse of information; it contains Q/A videos, DashClicks tutorials, customer interviews, and live stream webinars.

DashClicks Offers All This Under One Dashboard

DashClicks offers a dashboard to help clients have a bird's eye view of the entire campaign, so you can assess the direction in which the campaign is heading and what it needs to accomplish your business goals.

How to Select the Right SEO Reselling Partner?

Since you assign your client work to your white label SEO service provider, it's crucial to choose the right partner. Here are a few tips for finding an SEO reseller you can trust.

1. Check Testimonials and Previous Reports

Data speaks louder than words. Therefore, check your SEO reselling partner's previous records and testimonials. Check if they offer the services you need and how good they are at delivering them. Apart from Google My Business, you can find such reviews and testimonials at G2, Cuspera, Serchen, and Capterra.

2. Check the Metrics They Use to Assess Performance

The perception of success differs according to the metrics an agency uses to measure its performance. Hence, find out the metrics your white label partner uses to evaluate their SEO work's success. Check their reports or case studies to see if they provide real value.

3. Look for a 360Ā° Agency

It's better to find a full-service digital marketing agency and not just an SEO service provider. Also, ensure that your SEO reseller has experience in the niche you're servicing.

What Services Do SEO Resellers Provide?

They offer a host of SEO-related services such as local SEO, website optimization, link building, and on-page SEO. Even though it largely depends on your SEO reseller’s service model, white label SEO services mainly include the following services:

1. Website analysis and SEO audits
2. On-page optimization and fixing metadata
3. Directory listings and local SEO
4. Content creation
5. Link building
6. White-label dashboard and reporting
7. Agency consultancy and project management

How to Resell White Label SEO?

Reselling white label SEO is crucial to your agency's growth. It's an art, and it requires good sales and negotiation skills. Here are three tips to resell white label SEO services successfully to your prospects:

1. Do your homework before you approach a prospect. Your clients must be the right fit for your agency, so you don't have to regret your decision a few months later.

2. Arrange and leverage impressive marketing collaterals such as SEO audits, SEO portfolios of past clients, case studies, and pitch decks. This might help: Search engine optimization case studies

3. Empathize and build rapport with your prospects. Offer them value through your services and maintain open and transparent communication.

What ROI to Expect from SEO Reselling?

You can quickly expand your digital marketing offerings leveraging SEO reseller services and boost your ROI. You'll get recurring revenue from active SEO projects, even if technically you are not working on them. Gross profit margin can vary from project to project, but you can expect an estimated profit margin of 20% to 50%. The boost in revenue will be visible across all the devices such as desktops, tablets, and mobile phones.

What are the Benefits of Tracking Results of SEO Resellers?

With a rapidly changing web ecosystem and algorithms, you can't just rest on your laurels, publish a website, and implement a few SEO tweaks. You need to track results to ensure your efforts are paying off and generating traffic even for the newer products and services. You can easily track campaign results using the white label reports generated by the SEO resellers. These reports include insights and analysis of keyword movement, traffic patterns, sources of traffic, and various crucial SEO metrics.

Why Use White Label SEO Reports?

White-label reports generated by the SEO resellers are data-driven and result-oriented; they help clients track and assess the performance of SEO campaigns. White label SEO reports provide the following insights:

• Keywords Rankings Reports

They will provide you with a clear picture of your website's rankings with different keywords. The keyword movement on the SERP ranking ladder will help you know which keyword to focus on next.

• Website Traffic

SEO reports will also highlight the traffic patterns and how much traffic is converting on your website. They will also track the percentage of the incoming traffic from the search engines. Real-time tracking helps you know the landing pages that are attracting maximum traffic so that you can emulate their success on other pages too.

Why DashClicks?

DashClicks is a value-driven white label organization that helps agencies scale through its proprietary software. We at DashClicks have tremendous experience as a digital marketing agency. Using this experience, we have created a SaaS platform that offers the best digital marketing software for agencies.

Our services are not limited to providing white label solutions alone. We also offer the expertise of industry stalwarts, who provide consultancy and expert tips to help your agency deliver the best in class services to clients. We provide free education and training to agencies, and we also run an elite coaching program to help agencies give transformational results to their clients. We help you multiply your revenue.

Free Education & Training

Winning SEO projects and selling related services should not be difficult for a digital marketing company that knows how to market its services. However, if you’re struggling to grow as an agency, we have training programs that can be highly beneficial for you. These resources can be of immense help:

1. DashClicks Video Blog
2. Webinars
3. DashClicks Support
4. DashClicks YouTube Channel

DashElite Coaching Program for Agencies

DashClicks also offers a DashElite coaching program for agencies. Some of its features​​ are:

1. One-on-one agency coaching to make sure you’re headed in the right direction
2. Access to DashClicks’ all premium software tools such as InstaSites and InstaReports
3. Get a direct chance to work with Chad Kodary CEO of DashClicks
4. Complete access to all of DashClicks’ courses and training programs
5. Access to the many valuable resources and tools you can use in your day-to-day operations, such as proposal templates, sales scripts, commission structures, SOPs (standard operating procedures)
6. VIP invites to DashClicks events
7. Slack access to your mentors and the entire DashElite tribe. Meet dozens of DashElite members who are all on a mission to grow their agency via group chat.

DashClicks’ Elite Coaching Program is only for marketers who want to take their agency to the next level. Join this program if you’re interested in scaling and becoming an agency that provides valuable, quality, and timely services. The program has a limited number of seats. Schedule a 30-minute free breakthrough session call.

Conclusion

Selling SEO is a profitable business through which you can quickly expand your earning potential even in times as challenging as now. If you don't have any experience, you can contact a prestigious SEO reselling service such as DashClicks and get access to a dedicated team of SEO professionals to undertake your projects. You can sign up here to get instant platform access.

Using white label services allows digital marketing agencies to build revenue potential and expand their business. White label agencies such as DashClicks also provide you with platforms such as InstaSites and InstaReports to help you build niche-specific websites and generate exhaustive reports for clients. They save your time and help establish your agency as a reputed, professional brand.

White label service providers are one-stop shops that offer the resources and expertise needed to boost customer loyalty, client retention, and brand reputation all of which help attract new clients.

Many solopreneurs and owners of small agencies find it challenging to deal with numerous in-house specialists or freelancers. Hiring these specialists can be exorbitantly expensive. For instance, you are a reputed web design and development company. Your clients will eventually ask for additional services such as PPC, social media marketing, PR, or SEO, along with your core services. If you don't have trained professionals on board, you may lose such contracts and clients.

So is there a way for digital marketing agencies to scale their operations without compromising service quality?

Yes, of course!

Hire white label services.

Table of Contents

• What are White Label Digital Marketing Services?
• Why Use White Label Digital Marketing Services?
• What is DashClicks InstaReports Tool?
• Conclusion

What are White Label Digital Marketing Services?

A white label digital marketing agency usually provides a set of services like SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand using your logo/name and resell to your clients as your own for a premium fee. Hiring white label services support your digital marketing agency, SEO company, or consultancy and allow them to get a skilled workforce.

So, you can accept additional service requests from your clients and add fresh revenue streams without having to hire new in-house employees. Meanwhile, you will also use the white label platforms and tools to generate explanatory reports loaded with data to impress your clients. They allow you to sell in your name services that you did not work on.

For example, agency A hires agency B to manage its clients' projects. Though the services will be delivered under agency A's brand name, all three parties benefit. Agency A gets the freedom to scale and focus on its core competence, and agency B gets more business based on its strengths. Meanwhile, the client achieves the targeted results in terms of traffic, conversion, and ROI.

Most agencies hire white label digital marketing services to manage specific client projects primarily because of capacity issues. Usually, full-service marketing agencies specialize in just one or two services. In some cases, their employees are overtasked. Most others don't have in-house experts to provide the many services that clients may need, such as social media marketing, SEO, and content writing.

A white label service provider bills the agency and not the client. Agencies usually inflate their rates to make a profit.

If you like this business model and think that it can be ideal for you, please take a moment to check out our white-label fulfillment services.

Why Use White Label Digital Marketing Services?

When you expand your business and clients start trusting you, they would eventually ask you to deliver additional services. Your agency may or may not specialize in those particular services, but you can't say no to an important client. Using white label digital marketing services allows you to say yesā  to projects from big enterprises and add high-ticket clients without having to invest in resources, training, or infrastructure.

Furthermore, white-label reports will also help you keep your clients satisfied and happy. If you want to position yourself as a full-service agency, white labeling is the best option for you. It can be game-changing for your business. Here's how:

1. Position Your Agency as a One-Stop Solution

Positioning yourself as a full-service agency is a good business strategy to attract new clients and retain the existing ones. However, you may face several bottlenecks and implementation issues along the way. Not every business can afford to hire an army of specialists such as copywriters, digital designers, developers, SEO and PPC specialists, social media marketers, PR specialists, and videographers. Therefore, they struggle with handling and fulfilling the diverse needs of their clients.

Using white label digital marketing services allows you to position yourself as a one-stop-shop that provides a broad spectrum of specialized services such as:

• Facebook Ads
• SEO
• Website design
• Funnel building
• Social media posting
• Content marketing
• Google Ads
• Directory listings

2. Free Time to Focus on Your Core Competency and Prospecting

When employees are overtasked, they work outside their core competencies resulting in frequent delays, wastage of time, and work dissatisfaction. It brings down productivity and employee morale.

White labeling additional services will save you from unnecessary hassles and allow you to focus on the jobs that your agency does best. It results in quality work, a happy workforce, satisfied clients, and renewed contracts.

3. Run Effective Marketing Campaigns

White labeling allows you to get more mileage from your campaigns. Did your in-house content team create an excellent piece of content? You can use the digital PR resources of a white label agency to promote it aggressively.

Using white labeling SEO services will give your content the push to rank on top in organic search. This sudden jump in ranking will lead to noticeably enhanced traffic, improved results, and conversion rates.

According to a HubSpot report, 59% of marketers said that inbound methods led to their sales teams' highest quality leads.

If your website is optimized for high intent and popular search keywords, it will attract high volumes of traffic and quality leads.

4. Keep Costs Down

According to indeed.com, in the U.S., the average annual base salaries of an SEO specialist, a digital marketing specialist, a copywriter, and a content strategist are $51,929, $56,070, $58,796, $75,641, respectively. It shows that hiring full-time digital marketing professionals is expensive. Hiring a team of six professionals could shoot up your company expenses significantly.

White labeling digital marketing services can help you scale as needed; they will provide you services without you having to hire or maintain an in-house staff. It will reduce costs and expand your abilities, allowing you to upsell existing clients and increase your revenue quickly.

5. Leverage the Incredible Power of Social Media

Social media is a highly effective marketing tool. It enables you to create brand awareness, increase engagement, educate consumers, run campaigns, and boost conversions. It makes a perfect use case for white labeling.

Just scheduling social media posts will not get you more followers, high-level engagement, or ROI. You should try social listening. It will help you measure brand sentiment, solicit social conversations and brand mentions on all major platforms. However, you can't easily find social monitoring experts, and social listening tools are prohibitively expensive.

White label agencies have skilled resources and premium access to costly tools that enable you to leverage social media to achieve your business goals. White labeling will also help you save time and money spent on hiring, training, buying tools, and doing research.

6. Keep Up with Algorithm Changes

Social media platforms keep changing their algorithms to provide optimal user experience and reduce misinformation. But it makes things difficult for marketers as organic feeds can completely disappear after such updates are rolled out.

To address this, experts at white label agencies craft strategies according to the changes in algorithms. They supplement organic content with paid advertising to reclaim the lost organic reach. They work to offset the apparent impact of such algorithm updates often shown in social media analytics reports.

White label agencies have dedicated resources to research algorithm changes and update tactics accordingly. It can free you from the heavy lifting of reverse-engineering a social platform's latest whims and fancies. The result? No more sleepless nights every time Facebook, Instagram, or LinkedIn changes their algorithms that might impact the visibility of your posts.

7. Assess Social Media Strategy and Campaigns

A white label agency is not just an extension of your team; it is also a reliable, accountable partner in progress. It will offer you valuable consultations on marketing campaigns and help you tweak them as per client needs and expectations.

Suppose your team has created effective messaging to support your campaign and stunning graphics to engage audiences. Your white label partner will guide you on the right tone, language, or imagery to increase your campaign's impact. It will also suggest the right hashtags to increase your visibility and the best story angles you can try for different audiences.

8. Manage SEO

SEO is getting increasingly complicated because of the sweeping changes in search engine algorithms. Your mistakes may cost you big if you don't address them in time. To succeed, you need to implement various strategies such as:

• On-page SEO
• Technical SEO
• Local SEO
• Schema markup
• Google rich results

Impact of SEO on your business

With more than 3.5 billion searches, businesses get infinite opportunities every single day. So, a website that's ranking on search engines can have a tremendous impact on a business.

With thousands of visitors, you can achieve a reasonable conversion rate if you offer a good user experience on the site. More traffic means more leads, conversion, and local traffic, which accounts for a significant chunk of sales for local businesses.

A white label agency has trained SEO experts to help your website rank on popular keywords to generate revenue from the incoming traffic. If you can attract a high traffic volume, you don't need a sales team.

9. Get Access to Premium SEO Tools

The key to SEO success is your ability to leverage premium SEO tools to target high-value keywords and optimize your website to attract targeted traffic. There are many SEO tools, but most are unaffordable for creative agencies.

Since white label agencies serve many businesses and clients, they have the trained experts and premium access to these tools. If you go for the paid subscription for these SEO tools, you might end up paying over $10,000 per year only on the software. However, with white label agencies, you get to access the best SEO tools and save over $10,000 per year that you'd have otherwise spent on buying premium accounts.

10. Use White Label Reports

You can download the SEO audit report using a tool, but explaining its technical intricacies to your client can be difficult. A white label agency has trained professionals who understand data and can identify trends. A partnership with a white label SEO agency will help you explain the complex reports.

DashClicks InstaReports provides data-driven, informative, and easy-to-understand SEO reports that you can share with your clients to help them update their strategy. These reports are comprehensive and answer every question your client may ask. They also provide in-depth analysis on how to improve a campaign.

11. Implement Effective Content Marketing

Effective content marketing hinges around fresh content that offers value. When you resell white label content, two teams are involved in its creation, curation, and promotion, ensuring optimal quality, timely delivery, and impressive marketing.

For example, you and your white label agency work on a killer case study to boost traffic and conversions on a client's website. Once it is ready, all three parties, i.e., you, the client, and the white label agency, will promote it to achieve your respective objectives since you all have a stake in it.

What is DashClicks InstaReports Tool?

DashClicks InstaReports offer a comprehensive overview of your business and marketing. They showcase the most significant pain points of your customers and highlight gaps in your strategies. Your clients can use these reports to find relatable solutions.

Hundreds of digital and PR marketing agencies have partnered with us. They use our white-label platforms to gain traction and achieve noticeable results for their clients.

You can generate the following types of reports using the DashClicks automated reporting system.

• Business details
• Overall scores
• Listings
• Reviews
• Social
• Website
• SEO
• Google Ads
• Facebook Ads

If you want to look at a sample report that the InstaReports software generates within seconds, click here.

Conclusion

59% of businesses cite cost-cutting as a significant reason for outsourcing or white labeling. This and the many other benefits of white labeling will continue to drive this business in the future. White labeling is on the rise across the globe, and for a good reason. If you haven't used it yet, it's time you did. DashClicks offers all these advantages and resources like DashClicks InstaReports to keep your clients happy. Visit our website today to know more.