Getting your Google Ads image sizes just right is not an easy task.

While popular paid ad platforms like Facebook and LinkedIn have (mostly) dedicated sizes and aspect ratios, Google display ads vary significantly.

Failure to understand these variables will inevitably result in wasted time, effort, and ad budget. Thankfully, there are resources like this article that can help you get up to speed faster.

Below, we'll dive into the recommended Google display ad sizes for both desktop and mobile, so that you can better optimize your campaigns for a better ROI.

Why Do Google Ads Sizes Vary?

Google Ads run through the Google Display Network.

Whenever a website opts in to allow ads on their website, they get to choose what types of display ads they want to appear. Depending on the site layout and UI, the ad image size needed is unpredictable.

What makes preparing your ad campaigns more challenging is the sheer number of image sizes that Google Ads supports. If you quickly scan through this Google AdSense guide, you can gain a better understanding of why so many marketers and brands struggle to make their display ad campaigns work effectively.

How Does This Impact My Google Display Ads Campaign?

To put it simply, using the same strategy from your paid social campaigns will prove ineffective for your Google display ad campaigns.

While those platforms allow you to get away with creating 2-3 ads, your team will need to do some additional work to give your Google Ads the best chance possible to appear before users.

It might seem intuitive to simply track statistics for the most commonly used Google Ads image sizes, you run the risk of limiting your reach. If you generate one ad size, you're left hoping that websites select that display ad type and that users will follow up with a high CTR (click-through rate). Guesswork and prayer are not reliable indicators of a successful ad campaign.

Furthermore, the overwhelming use of ad blockers on desktop computers can further negate the potential successes of any display ads you've cooked up.

Is Using Google Display Ads Still Effective for Marketers?

With all this said, the Google Ads display network remains one of the most important platforms for advertisers. The only website that comes close is Facebook thanks to its over 3 billion active users.

Google, on the other hand, dominates the entire world wide web as the number one search engine. According to a Statista study, Google possesses an 85% worldwide market share compared to its competitors. The only other competitor worth mentioning is Bing at just 7.61%, but the disparity in audience numbers is self-explanatory.

In other words, it's outright foolish to ignore the potential reach that Google provides to advertisers. We simply need to adjust our approach to ad campaigns when using the Google Display Network.

Instead of relying on one to two ad creatives, get in the habit of crafting and optimizing your ads to support at least 5 image sizes. This helps alleviate the potential of being overlooked and will help your ad get seen in a variety of different formats.

To get started, we should examine the top-performing and most commonly selected Google Display Ad sizes available.

The Top Google Ads Image Sizes for 2022

To help us make an informed decision about which ad sizes to use, we're going to trust Google's direct recommendations.

The Medium Rectangle Ad

The medium rectangle ad is the #1 highest performing size available according to Google.

The exact dimensions are 300 pixels x 250 pixels. This sizing is fairly small, which allows website owners to place your ad in a variety of different places on the page. Google recommends placing this ad within the body of the text or at the end of the article for the greatest impact.

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It offers just enough space to provide a powerful image, a company logo, and a quick CTA to grab the user's attention while they enjoy the page content.

This can be used for text, display, and mobile ads, making it a go-to choice for anyone advertising on the Google Display Network.

The Large Rectangle Ad

Fairly comparable to the first ad, the large rectangle is exactly 336 pixels x 280 pixels. It's just barely larger and offers slightly more breathing room for the text and image.

The drawback is that this is not an ad that's supported on mobile devices. Grabbing the mobile audience is vital as nearly 55% of all web search traffic comes via such technology. Despite this, the 336x280 display ad / responsive ad ranks as the #2 performer for advertisers.

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The limitations, however, illustrate our argument as to why you should rely on multiple ad sizes to ensure an optimal ROI.

The Leaderboard Ad

The leaderboardā  is a very wide ad with minimal height. The exact dimensions are 728 pixels by 90 pixels making it optimal to place above the core content at the top of the page. You're likely accustomed to seeing this type of banner auto-populate at the top of articles or on website forums.

Due to the sizing, this is another Google display ad size that's limited to desktops only. However, when selected, your brand can have access to a significant portion of the page, while being one of the first things the user sees.

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The Half Page Ad

This is a meatier ad size, offering similar width to the first two ad sizes, but also offering significantly more height. The exact dimensions for a half-page ad are 300 pixels by 600 pixels.

While this again does not offer mobile support, the sheer real estate is unmatched on desktop devices. Google also purports that the half-page ad is quickly becoming a top performer when it comes to overall impressions.

If you've drawn up some excellent creative ideas and need more room to get your message across, this banner is the right one for you.

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The Large Mobile Banner

Finally, at Google's #5 ranking, we have the large mobile banner that's hugely popular for gaining mobile clicks.

This is Google's recommended option out of its top two performing mobile banners with a size of exactly 320 pixels by 100 pixels.

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The alternative banner is the “mobile leaderboard,” but offers half the height at 320 pixels by 50 pixels. The additional height offers advertisers a little more breathing room on smaller screens without negatively impacting the user experience.

Alternative Display Ad Sizes

Aside from these top 5 recommendations from Google, there exists an additional 20+ supported image sizes that vary greatly in use cases.

Other popular ad types include the standard “banner,” “vertical banner,” and “billboard.” For those operating or advertising outside of the United States, Google offers region-specific ad sizes that trend toward popular demand in those regions.

We strongly recommend reviewing the source courtesy of Google to learn more about the ad sizes you should use in these niche cases.

Google Display Ad Image File Types and File Sizes

In addition to the supported ad image sizes, Google also provides strict guidelines for usable file types and image file sizes for static ads.

For all of the ad sizes discussed above (as well as the additional sizes in the linked resource), Google supports the following file types:

• JPG
• PNG
• GIF

Furthermore, all image files must not exceed 150 KB. Do your best to keep this in mind, especially when preparing images with slightly larger resolutions.

For animated GIF ads, the loop cannot be longer than 30 seconds and cannot exceed 5 FPS.

HTML5 Google Display Ads

Certain users may be eligible to submit and utilize HTML5 ads for their Google Ads campaigns.

HTML5 Ads are created by using Google Web Designer and offer advertisers the ability to create more engaging, dynamic creatives to serve users. You can learn more about how to gain access to HTML5 ads courtesy of Google's help article here.

Regarding file size requirements, these are the same for HTML5 ads as they are for static images. For the file type, it's recommended to upload a ZIP file containing HTML. However, you may also utilize CSS, JS, GIF, PNG, JPG, JPEG, and SVG file types.

Choosing the Right Google Ad Size

There is no definitive answer as to which Google Ad size is bestā  for your campaign needs. Unlike other paid ad platforms like Facebook, Instagram, or Twitter, Google offers more variability that can make your pathway to success a little more complicated.

However, this same variability can also offer brands more pathways for advertising in more locations if they're up to the task. The answer is to simply optimize your latest campaign with enough creative ad sizes to support a variety of different page placements. Sticking with Google's top 5 performing ad sizes is a great place to start.

Likewise, if you're looking to capitalize more heavily on the mobile market, you may want to stick to ad sizes that cater more to mobile screens. This would include ad types like the large mobile banner and the mobile leaderboard. Though, utilizing a variety of sizes for different platforms is best for extending your reach.

In addition to staying up-to-date with Google's latest recommendations, a good advertiser should always A/B test their creatives to see which perform best with your campaign. Thorough analysis may illuminate troubles with the ad size itself or may point to issues with the creative regardless of the chosen ad type.

It's best practice to find opportunities to sprinkle in a variety of ad sizes to see what types of results you can obtain. At the end of the day, a quality ad will generally perform well regardless of the supported size that you choose.

Welcome to the third episode of Whiteboard Wednesday.

In this episode, Chad Kodary discusses how to multiply a piece of content and increase your footprint on the web to get high-value inbound leads.

The best part is that you won't have to run any paid ads to accomplish this. It's completely organic and will last forever.

Content creation is expensive, but this strategy will save you both time and money by multiplying your content's volume and reach.

How to Create Massive Content Every Week?

In this episode, you will learn how to create one video and redistribute it into 11 different pieces of content to almost flood the web. It will help you build a multimillion-dollar sales pipeline with a limited content supply.

A. Create Informative and Detailed Webinar Videos

Go to DashClicks' YouTube channel, and you'll find different playlists. If you go to the webinars section, you will find various webinars under the Marketers Mindset Webinars section.

These are long webinars with an average length of about 1.5 to two hours.

According to Chad, long webinars are created purposely so that he can segment them into different subtopics and highlights. For the videos that contain only the highlights, we have the Marketers' Mindset highlight section in the YouTube channel.

B. Split Long Videos Into Short Snippets

So you can create five or 10-minute snippets of a long video to help people consume it quickly. These scoops have become highly popular, thanks to emerging short video sites such as TikTok.

After creating ten short videos, you now have 11 videos, including the lengthy video that you used to create these short videos. Redistribute these videos on different channels where your audience can easily find them.

A short video ( length 5:22 minutes) from DashClicks

You need to organize them and design attractive thumbnails for each to highlight the subtopic they are made on. Also, add catchy titles to make them appealing.

C. Convert These Videos Into Blog Posts

Now that we have 11 videos to redistribute on different channels and increase their reach, we can convert these videos into 11 blog posts.

Here's how you can do that:

1. Go to rev.com.

1. Upload your video file.
2. Get a downloadable transcript.
3. Edit the video transcript, add even more facts to make it more interesting.
4. Embed the original video in the blog post with a summary.

Note: You can add the summary in a paragraph text format so that the search engines can track it.

Rev.com is quite affordable, and you can transcribe your whole video in just a few dollars.

D. Convert These Blog Posts Into Numerous Social Media Posts

It's another effective way to multiply the reach of your content. You can use Sendible or HootSuite to schedule your posts. So, now you have a minimum of 11 social media posts that you can share on Facebook, Instagram, Twitter, or LinkedIn.

YouTube video turned into a Twitter post

DashClicks has many groups on Facebook, and we usually share these posts on the Marketers Mindset Facebook group and the Chad Kodary Facebook Business page. You can also create Instagram videos using these short video clips.

Throughout this, notice that the need to create informational content is only once. Post that, you can simply repurpose and redistribute it dozens of times.

Put a little more effort into creating quality content that resolves your audience's issues. Webinar videos are highly effective to this end. You can invest one to two hours every week in producing such videos.

Then simply take the original video clip, chop it into several meaningful short videos, and transcribe them on rev.com.

This way, you'll have enough content to share and post on different channels, including social media. You can schedule these content pieces on social channels for other time slots as well. This method will also give you six to seven quality blog posts to publish on your website.

When you start pushing out massive content every week like this, people will start finding you. You'll start getting subscribers, and your top-of-the-funnel marketing will take off from here.

How to Send Consistent Traffic to Your Website?

When you start building a fan following, you'll be able to send consistent traffic to your website and blog. And if your YouTube videos are embedded in your blog posts, you can also divert the traffic to your YouTube channel. So, it will create a domino effect.

Final Words

Content repurposing isn't a new practice. It has been prevalent since the dawn of content marketing. You can slice any long-form content into easily digestible content chunks and convert it into several other forms. It will multiply its reach and impact, and ultimately reduce the time and cost of creating bucket-loads of content every week. It's also the best strategy to create a regular influx of content that will help you at every sales funnel stage, from lead nurturing to conversion.

You must have researched the latest trends in digital marketing that might be crucial for you. However, the list is quite long, and it is impossible to follow each trend. To make it less overwhelming, we have curated the seven most important digital marketing trends that will ensure your success in 2022 and beyond.

This article also provides you with tips and solutions to leverage those trends. So, you can easily replace hard work with smart work and achieve fantastic results.

Apart from the basic knowledge of online marketing, you also need to know what impacts the industry and how it affects your strategies.

Video marketing, AI, voice search, big data, conversational marketing, and marketing automation are the hottest trends in digital marketing. However, these trends have also become prime concerns for marketers as they lack the tools and strategies required to follow the trends.

Here is the list of seven trends you can leverage to supercharge your digital marketing campaigns in 2022.

1. Video Marketing

Besides being the most engaging, video is globally the most absorbed format of content. The success of TikTok is an indicator of the growing craze for short videos, and there are obvious reasons for that. Due to lack of time, people want to consume a short video with a crisp message rather than a long article. Marketers are savvy, and they understand it.

It's reiterated time and again that people buy swiftly after watching a brand's video.

According to a study by Wyzowl, nearly 85% of people purchase a product after watching its marketing video, thus creating a valid ground for marketers to invest in video marketing. During the pandemic in 2020, 92% of marketers confirmed that video marketing was a crucial element of their online marketing strategy.

How Can Marketers Leverage It?

• Make a video marketing strategy and tap into the enormous potential and reach of short video sites such as TikTok, Instagram’s “Reels,” and YouTube’s “Shorts.”
• Create tailored content for each platform
• Try Live Streaming videos
• Capture viewers’ ‘short’ attention span through short videos and use crisp messaging to move them down the funnel.
• Use the ultra-short videos to highlight the key product features
• Capture micro-moments of customer interaction to boost branding
• Share sneak peeks to engage customers
• Create awareness using short videos
• Create user-generated video content
• Create tutorials & educational videos
• Experiment with video advertising
• Create shoppable videos
• Organize virtual events

2. Interactive Content

Interactive videos are pretty compelling and engaging. If you haven't used interactive videos yet, it's time to learn how to create and use them to achieve your marketing objectives. In interactive videos, users can interact with video elements and get a more personalized experience, giving them more control over the flow of the video.

Click here to interact with a Honda Civic interactive video.

You can interact with such videos using different elements, such as drags, clicks, hover, keystrokes, and buttons.

Linear videos have been known for their engaging experience and educational use worldwide. People love them because videos are suitable for retention and memory. Interactive videos make it even more immersive.

They entice the users to react and be a part of the flow. ¨77% of marketers believe that interactive videos dramatically increase people's attention span and are very good for engagement.

Interactive videos are also linked with a high conversion rate of 12%.

Here is how you can use interactive videos.

• Use branched story-type content that uses the power of storytelling but allows the viewer to choose their narrative. So, instead of linearly and passively watching a video, the viewer answers questions at decision points so they can accordingly navigate to the following clips. In that case, the viewers may choose to watch the most relevant content. It works like a video game, where you need to create multiple plots, and the user can choose the story he wants to visit.  
• You can create clickable points in a video known as hotspots. The user can choose a hotspot to get further information on it. Such types of interactive videos are highly effective in conversion.
• Create 360-degree videos with a multi-dimensional perspective of a place or product. These videos are pretty immersive and offer a very close experience to virtual reality. Here also, you can select the hotspots.
• You can conduct interactive video quizzes that provide an incredibly immersive experience. The user is asked multiple-choice questions. After they choose an answer, they are presented with the correct answer. It is widely used in online education.

3. Big Data and Deep Learning

Data science will continue to grow, and businesses will use big data in almost every industry. According to Statista, the global volume of big data will swell to 180 zettabytes by 2025. It will acquire a projected value of $103 billion by 2027, equal to around half of the turnover of the entire software industry.

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So, it would be impossible to ignore big data in the future. The most extensive use of big data in digital marketing would be in advanced ad targeting methods for enhanced customer experience and acquisition. Businesses will also use big data to implement affordable KYC processes and deploy BI and Web Analytics tools.

4. Voice Search

With the advent of mobile phones and the development of voice-to-text technology, AI voice search has become commonplace. It has compelled companies to adapt their online marketing strategy accordingly. Voice search has transformed many things, including the keywords and search strengths used in text-based searches. So to rank in the top 30 days, you need to work on the entirely different keywords and phrases people use during voice search.

Nearly 60% of users search for local businesses using voice search, whereas 40% of the adult population use voice search almost every day. The monthly volume of voice searches is 1 billion. Google Assistant, which operates on AI and voice search technology, performs nearly 1 billion actions. Its success depends on how it responds to those voice commands and queries.

With the proliferation of audio content and voice searches, more and more businesses will leverage them to create brand awareness. Voice-based ads will also be played along with the answers to users' queries, just like the radio ads. Most of the voice searches use "trigger words" such as "what," how," "top," "best," and "easy."

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For an enhanced brand experience, marketers should tweak their strategies to accommodate voice search.

5. AI-Powered Optimization

If there is something impacting content creation, chatbots, and search engines, in a big way, it's artificial intelligence or AI. In a PWC survey, 52% of US-based companies rapidly adopt AI.

AI-based content creation software Jasper can generate original and creative content. It can create SEO-based blog posts, social media, and web pages.

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You can also use AI to analyze customer behavior and search patterns. The tool can also be used for social media monitoring and to gain insights into the customer experience.

Google is a global leader that uses AI as a core element in its value proposition. Google uses AI to match its search results with users' search intent. And they do it with high precision to offer an excellent customer experience.

For example, searching Google with "olive oil" as a keyword will display diversified results. The first kind of results will include the health benefits of olive oil, whereas the second category of results will be the E-Commerce related results. The term "olive oil" doesn't give you any hint about the search intent. However, adding "buy" before it as a prefix flashes only the E-Commerce results to help the customer buy the product.

All your time and effort employed in keyword optimization to win traffic and ranking will go down the drain if you get the search intent wrong.

You can use a tool like ClickFlow, which fetches data from current top-ranking pages in your niche and helps your content team create the best-optimized content.

You can use AI to search for the relevant subtopics and keywords. It will make your article comprehensive, addressing the needs and concerns of a big chunk of your audience and raising its chances to rank among the top search results. AI will provide you with everything you should do to optimize your article and help it rank higher on SERPs. So, you will get insights into the required word count and overall optimization grade of your content.

6. Conversational Marketing

Imagine entering a store where nobody is at the counter and nobody to assist you. You'll get impatient soon and probably decide to walk out of the store. Conversational marketing is all about assisting website visitors in their purchase journey.

Chatbots are created for this purpose. They are intended to help the visitor and capture their contact details. Furthermore, chatbots enhance the user experience rather than decreasing it through annoying pop-ups and opt-in forms. 82% of the customers want an "immediate" response when they need some information.

Chatbots come in handy when brands need to immediately respond to customer queries. They trigger conversion. The instant personal connection can change the game and boost your sales.

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Conversational marketing is available across multiple channels now. When you plan to meet customers on their terms, they find it least intrusive and more acceptable. It means conversational marketing allows you to interact with them on their devices, time-slots, and platforms, and it suits them the best.

David Cancel, founder, and CEO of Drift, shared crucial insights about modern-day consumers. He said that customers expect the items they need immediately, not later. If you want to succeed in your digital marketing campaigns, be available across several channels and adapt your communications according to how they like.

The ultimate aim of conversational marketing is to be available when the customer approaches you and improve the user experience. It's supported by a feedback-driven environment aimed at enhancing user experience. The result is high engagement and customer loyalty.

Here are some tools you can use to implement conversational marketing.

• Chatbots: AI-based software applications enable language processing and help you understand what a human wants.
• Personalized videos: A customized video message aimed to make you feel special. They are used to boost landing page sign-ups, increase email conversions, promote events, improve customer satisfaction, etc.
• Personalized emails: It uses subscribers’ data to provide relevant offers and ensure a warm customer experience.
• Virtual selling assistants: Virtual selling assistants use Artificial Intelligence to increase the quality of the pipeline to close it faster. They are intended to engage every potential website visitor through human-like conversation
  

7. Marketing Automation

Marketing automation is sweeping the digital marketing industry, and it's one of the significant trends in 2022. With increasing data size and complexity around marketing processes, it has become crucial to streamline them to make them smoother, faster, and more effective. Marketing automation is aimed at streamlining marketing processes. Automation helps marketers in lead collection and lead nurturing, which are two significant challenges for marketers.

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Traffic doesn't translate easily into leads unless we use different CRM and lead nurturing tools. It requires software that can capture leads 24x7 and nurture them stage by stage in the marketing funnel. Only this way can you achieve a qualitative and impressive conversion rate.

Tips for Implementing Marketing Automation

Here are some of the most potent and effective marketing automation tools you can use to efficiently streamline your marketing processes and manage your campaigns.

• Leverage the DashClicks ecosystem and experience next-level marketing and automation softwares to help them quickly propel their business forward.
• Generate more revenue for your agency and create a truly transformational impact on the businesses your clients serve through white-label fulfillment services.
• Reporting can be a pain for the agencies. Create in-depth performance reports in seconds to help close deals faster through the InstaReports app.
• Leverage the power of automation when managing leads and deals within your sales pipelines with the help of the Deals app.
• Leverage technology and create a custom website in seconds from hundreds of niche-based templates using the InstaSites app and save your time and effort.  
• Tracking Analytics is no more a headache now. Monitor and report on all of your marketing campaigns in one place with the Analytics marketing report app.
• Projects, the project management app helps you manage your projects, teams, customers, and more.

Final thoughts

These are the seven crucial digital marketing trends you can't ignore in 2022. If you sincerely follow these trends, you can change the game as an agency. Change is the only constant in life, and According to JF Kennedy, "those who look only to the past or present are certain to miss the future."

As an agency, you should be ready to embrace these future trends in digital marketing, adopt new technologies, and implement new strategies to survive and stay competitive. 

To ride the automation trend, sign up for these marketing automation tools for free.

Welcome to the second episode of Whiteboard Wednesday.

In this episode, we will discuss the complete A-to-Z process to becoming a super affiliate and creating recurring revenue that lasts forever.

Using this method, you can earn money by promoting somebody else's product or service. So, you don't even need to create any product or service or set up a brick-and-mortar business.

All you need to do is develop a process to send traffic to the sellers' landing page with your affiliate code. We'll discuss the whole process from A-Z today and explain how you can sell someone else's products and services and make recurring revenue.

This article will benefit you even if you haven't ever tried affiliate marketing before.

We will explain it with DashClicks as an example. DashClicks offers an exciting affiliate program where you can send visitors to sign up for the platform. We at DashClicks track this information, and the marketers get paid for it as soon as the customers start purchasing DashClicks' products.

The Affiliate Model

Let's dive into what an affiliate model looks like.

The ultimate aim of this model is to send traffic to a sign-up page. If you do it right, you can easily earn thousands of dollars in commission every month.

Source: Ep. 2 ā 04:21

You must have a strategy to ensure consistent income from affiliate marketing as most people start link spamming, which hardly works. DashClicks has Pro, Plus, and Premium plans for its customers. When somebody signs up and becomes a paid user, they must be paying $97, $297, or $597 a month respectively.

If they sign up using the affiliate link you share, you also get your affiliate commission every month without doing anything.

The Commission You Earn

DashClicks further divides its affiliate commission into three tiers. If you bring up to 19 users through your affiliate link, you get a 20% commission. From 20 to 39 users, you will get 30%, and if you bring more than 40 users, you will get a 40% commission. This is the best passive income you can earn for a lifetime.

Source: Ep. 2 ā 12:09

All you need to do is generate traffic and use your affiliate link. In the case of DashClicks, your target audience comprises marketing agencies, digital marketing mentors and trainers, hosting providers, directory services, and SAAS companies. You need to send these people to DashClicks, and you'll get paid for that.

However, it is crucial to pick the right product because, as an affiliate marketer, your entire success depends on it. You must have a strong belief in your product, and you should be comfortable promoting it.

So, before you even start, let's know what DashClicks does.

What is DashClicks and How Does it Help You?

DashClicks is a platform meant only for a few people. So if you want to succeed, it is essential to understand what leads to failure.

Most people don't succeed at affiliate marketing because they don't have a robust strategy. Once they get an affiliate link, they post it everywhere on social media and send it to their friends and contacts.

This is a classic example of link spamming that doesn't yield any results. This way, you don't get serious customers, who will pay you every month.

However, those who do it right earn thousands of dollars every month.

In the case of DashClicks, the product is the agency software or the platform we sell, and the audience is primarily the agencies. The affiliate marketers are the connectors here.

DashClicks is a platform that helps you run your agency. It also allows you with prospecting. With the help of our InstaSites tool, you can instantly create fast-loading websites for your clients. InstaReports helps you to generate digital marketing reports.

You can use both these tools for prospecting. Our CRM allows you to structure your sales organization and create things like deal automation etc.

DashClicks also offers a project management system known as Projects and a website builder that helps you create a professional-grade website to maximize conversion.

Finding a connector, therefore, becomes significant.

The connector addresses her audience and gives them a light bulb moment, so they may realize that they need DashClicks.

How to Find Connectors?

There are various ways to find connectors. We have people working inside DashClicks, who work as connectors, and many super affiliates promote DashClicks outside of our organization.

Many coaches and business consultants can become DashClicks' affiliate partners. They can create courses on successfully building and running a digital marketing agency and drop their affiliate link in the study material.

It also includes fulfilment work. You don't need to hire staff or go somewhere else to fulfill your clients' orders as DashClicks provides all agency solutions under one roof. All you need to do is to focus on marketing and managing clients. So, you can quickly become a solopreneur and run your business from your Home Office.

It adds value when you include such information in the course with their standard solutions.

We need a connector to connect the service provider or supplier and the prospective clients who can use those products or services to make their life easier. In this case, DashClicks is the supplier, and agencies are the prospects. Affiliate marketers will play the role of a connector here.

Become a coach or consultant. Teach people how to go out and scale a digital marketing agency. It helps you fill-up the pipeline and fill up your calendar.

The vehicle is InstaSites.

So when you offer a tool that can create a website in seconds, prospecting becomes a cakewalk, and you quickly start filling up your pipeline.

Source: Ep. 2 ā 18:18

Don't do link spamming. Create lead generation pages. The idea is to get recurring affiliate commissions.

To do the strategy, you can use this tool ā€” InstaSites.

Some affiliates are making hundreds of thousands of dollars. As an affiliate marketer, your success lies in winning clients who will continue to buy the product to ensure everlasting commission and monthly income.

Build a Sales Funnel Fast

To generate such quality leads, you need to create a sales funnel. You can share a downloadable pdf file with them to be used as a lead magnet. You can use it to collect visitors' email IDs.

The PDF may include handy topics for the agencies, so they may quickly get tempted to download it. The topics in the PDF file can be "25 innovative ways to scale your agency."

You can provide another link to sign up for the free tool to make this strategy work. As people move into the funnel, it creates a stock effect, making you a successful affiliate. As we disclosed above, many of our affiliates earn hundreds of dollars every month.

The best way to send consistent traffic is to use InstaSites. However, you need to educate your audience about this tool and explain how they can create their clients' websites in seconds.

It will help you close the deals quicker. Instead of a PDF tutorial or a cheat sheet, you can create a video. Your next challenge is to bring traffic to your web page or the course you developed as a mentor.

Source: Ep. 2 ā 25:36

When you drive traffic to the sales funnel, get the visitors to opt-in with their email. You can even charge a small amount, such as $97, for your mini-course.

People also use YouTube videos for this purpose. They create educational videos and upload them on YouTube, where you can get visitors daily. You can add your link in the description.

You can also promote your links through blog posts. Create instant websites and share them with your prospects to close deals faster.

Another creative idea is to create stunning 60 seconds videos for TikTok and share your affiliate link with it. You can use DashClicksā€™ InstaSites as your vehicle for this entire process. You can make your affiliate commission in the back end.

How DashClicks Speeds Up Your Conversion Rate?

DashClicks is the platform that allows you to automate onboardings, and that's completely hands-off. Once your clients sign up using your link, they also go through the indoctrination, education, and product tours.

So, the system speeds up conversions. Therefore, when someone signs up as a free user, they can build only three instant websites a month.

But, when they get used to this value-based prospecting approach and are constantly educated about the platform, they would like to go further than that and build a lot of instant sites for their agencies to maximize their clientele and revenue.

It helps when you attract agencies into your ecosystem first and make them used to the benefits of recurring revenue and an all automated approach. It creates winners, and it's highly successful in this field.

Many things help you in the digital marketing segment, such as blogs, YouTube videos, and laser-targeted ads. If you run ads for your course, it can work wonders.

Source: Ep. 2 ā 32:30

However, if you look at it, you're not juggling with these many things. All you need is a source of traffic and drop a link. Everything else is automated.

So, here you need to run the ads to your landing page.

Affiliate Marketing Simplified

We are trying to simplify the entire procedure because people believe that affiliate marketing is challenging and doesn't work, etc.

However, if you drop links everywhere and expect people to sign up, it wouldn't work unless there is a connector or marketer in between.

The good news is various affiliate marketers are doing it successfully for DashClicks.

There are various Facebook and LinkedIn groups to find your audience, i.e., agencies. In these groups, people ask questions.

These questions are primarily about day-to-day issues agencies face. You can use the opportunities to suggest the solutions DashClicks platform offers to address such problems. There are many training videos on DashClicks' YouTube channel and blog, which you can recommend successfully running an agency.

Source: Ep. 2 ā 37:08

When you offer your affiliate link as a solution to their problem, they end up using the DashClicks dashboard and purchasing it. However, again, you need to be a little bit descriptive here.

For example, if someone asks about a sound CRM system, instead of just dropping your affiliate link, you can suggest that DashClicks is a great CRM system that they can use for free.

You can also add a "Loom" video to explain using it. It will prompt them to use the link to sign up because it is highly contextual. It will also ensure your affiliate commission.

Similarly, people look for white-label services, outsourcing Facebook ads or SEO fulfillment services, and you can instantly grab this opportunity to suggest the platform.

However, adding context is the key to success. The more convincing your comment is, the more likely the agencies are to use your link.

Similarly, the more groups you are active in and the more questions you answer, the more likely you will earn your affiliate commission.

So, use all sorts of strategies using a sales funnel and attracting traffic through creating YouTube videos, writing blogs, and making podcasts on specific issues faced by the agencies.

You can use blog comments, YouTube videos, and Facebook comments to divert organic traffic. And to attract paid traffic, you can run Facebook and Google ads.

The paid ads will take the visitor to the landing page.

Use instant websites and share them for prospecting. Use webinars and 30-minute videos to explain how agencies can use it to succeed.

At the bottom, add your link to take the visitor to the sign-up page of the DashClicks platform.

If your sign-up rate is 10%, you can multiply your ad budget to convert hundreds of customers. So, if you get a customer who signs up for the $297 package, you'll get a 40% commission per month, which would amount to about $120. If you get ten such customers, your assured monthly income would be $1200.

Final Words

With practice, you'll become even more proficient, and then you can run paid ads to scale the process.

The best part is that once the customer signs up, the process becomes utterly hands-off as the DashClicks ecosystem, including the fulfillment and support teams, takes care of it. All you need to do is to focus on traffic and conversions.

Just comment on ten people's posts on various forums such as Facebook, Reddit, and Quora, and you'll achieve your target.

All you need is to become a great and powerful connector and connect the agencies with the platform. Your success as an affiliate marketer is almost guaranteed.

So, to sum up, create one piece of content and repurpose it ten times, and share it everywhere. This is a powerful affiliate method you can try.

You can join DashClicks' Facebook groups and YouTube Channel for even more information.

With more than 4.62 billion social media users in the world by January 2022, an overwhelming 58.4% of the total population is on social media today. That is precisely the reason why you can't ignore social media when it comes to online marketing. The growing importance of social media also calls for adequate knowledge of social media marketing.

How to Grow Your Social Media Presence?

According to the latest stats, over 9 in 10 internet users use social media. However, even then most marketers cannot tap the vast potential of social media. Unable to understand the way social media works, some businesses end up doing it the wrong way.

They get too pushy, market-y, or overly friendly and, as a result, dim their prospects significantly. To grow your social media presence and achieve your business goals, you should learn the art of engaging your audience. It would also help if you do it without annoying them or losing their attention.

This article discusses the ways you can leverage social media for your business, the right way!

1. Provide Real Value

Social media is indeed a miracle of our times. Since it's so widespread globally, it provides numerous opportunities to a marketer for promotion and targeting.

Apart from using it to educate your audience and connect with them, you can also use it for advertising, tracking trends, and monitoring social conversations.

Social media is crowded with businesses, individuals, and influencers. That's why it also comes with a host of menaces, such as fake news, bought engagement, and sponsored content.

Owing to all this noise, people often don't trust an unknown person or brand on social media and look for content sources that seem authentic. So, how can businesses win the loyalty of the masses and attract new consumers?Ā  Simple! By offering real value to them through well-researched, intelligent content, and engaging conversations.

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2. Avoid Seeming Fake and Deceptive

A popular method to gain the trust of your audience is to emphasize 'authenticity' in your social media presence. In simple words, avoid things that look fake and deceptive.

There is a visible shift towards authentic marketing these days. People prefer to buy from businesses that share their beliefs and ideologies over those that are just interested in plugging their products.

They like to interact with a person that is fun, friendly, and authentic. To succeed on social media, businesses should offer an enjoyable experience to their audience.

There's no magic pill to succeed in social media, but you can achieve your goals if you understand the way social media audiences think.

3. Bridge the Gap Between a Marketer and a Trusted Friend

No one likes to use social media to interact with businesses, so marketing is mainly considered an intrusion. Therefore, marketers are expected to befriend their audiences and post engaging and entertaining content.

However, marketers aren't really friends, so their messages can come across as formal, dry, and uninteresting. This approach obviously doesn't work and fails to attract much engagement.

Engagement begins when you start bridging the gap between a marketer and a trusted friend. Here are a few things you can try to do that:

• Be human: A business should ‘appear human’ throughout its interactions. They should reciprocate the feelings expressed by their audience, listen to them, and use humor in their conversations. But at the same time, they should also maintain their brand identity and help people resolve their issues. People love to interact with a responsible human face, even if they represent a brand. It adds credibility and gives way for improved customer experiences.
  
• Show Credibility and Avoid Vanity: Theoretically, your job is over after setting up a social media account and filling in the necessary profile info. However, to succeed on social media, you need to go beyond branding as there is no place for vanity on social media. Interact with your audience, joke with them, have conversations with them, and engage them with authentic, interesting content.

4. Leverage Influencer Marketing

People tend to trust leaders, be it in real life or social media. Who would trust a nameless and faceless social media manager's words? That's perhaps the reason why influencer marketing is so popular. Platforms like Instagram, YouTube, and TikTok have numerous brands leveraging influencers to tap into newer audiences. You can easily find influencers endorsing everything from big-name brands to small-time, local brands.

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So, if you want to promote your business faster and need quick results, leverage influencer marketing. It becomes even more crucial when your brand is relatively unknown.

Here are some ways you can leverage influencer marketing for your social media campaigns:

1. Tie up with a local influencer having a good outreach to promote your products/services in a way that seems authentic to their audience.
2. Involve micro-influencers as they usually have a higher engagement rate.
3. Use their insights to broaden your marketing initiatives and make them even more effective.
4. Establish long-term relationships with these influencers and tap into their ever-expanding audience pool.

According to a 2018 Brandfog study, consumers are 93% more likely to purchase from a brand once they interact with a top-ranking official or CEO of that company on social media. So, when you post a message or video from the CEO, don't forget to share their title and credentials.

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5. Don't Push Too Hard

As in life, it's important to not push too hard on social media, lest you end up annoying and driving away your audience. Offer friendly advice, tips, and information that can add value to their lives, aside from marketing and promoting your brand.

Building a social media presence isn't easy. Most marketers try to sell too hard on social media, and soon lose their credibility as a result. Had the marketing been more natural, they wouldn't have lost their reputation. It may sound tempting to try copy-paste tactics like using too many hashtags, promoting mindlessly, or posting too frequently, but it can be a recipe for disaster. Being too sales-y, aka annoying on social media, certainly backfires.

In short, avoid shortcuts and instead think of ideas that can provide lasting value to your customers.

6. Create Quality Content & Stunning Graphics

Creating quality content has tremendous benefits; it multiplies your social media traffic manifold and generates more engagement. Great content also gets shared by users, leading to more and more people finding out about your brand!

People don't share content that doesn't excite them or add value. So, if you are seriously thinking about creating ripples on social media and going viral, work hard and employ your resources to develop and promote great content.

Similarly, stunning images and graphics can up the ante for your social media marketing. Images are the soul of social media and are perfect for grabbing attention and increasing engagement. Use high-quality images with vibrant colors and pictures instead of text to convey your message. People love to share images more than text. So, images can help you succeed on social media and achieve better results.

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7. Don't Get Distracted By Vanity Metrics

It would help if you also stayed away from vanity metrics such as likes, shares, views, etc. These metrics can be highly misleading, as you will get nowhere if there are hundreds of shares yet no conversions or sales. So, you should focus more on real-value metrics such as the number of new followers and clicks, etc. to measure the success of your social media campaigns.

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You can also get a bit creative and coordinate an offline adventure or experience for your campaign. Surprise your fans with custom-made images, gifts, and rewards. You should also use some popular niche-based social platforms apart from mainstream ones such as Facebook, Instagram, etc.

Conclusion

To sum up, social media has fantastic potential for marketing and promotion. But that can only come true if marketers understand their audiences and focus on engagement and adding value.

Effective use of social media can create tons of opportunities for your business. However, it requires thought and planning. If you do it right, you can achieve outstanding results. Since around two-thirds of the human population is there, you can't take their attention for granted. So what are you waiting for? Get creative and think outside the box today to stay ahead of the pack and shine bright in the constellation of social media!

Welcome to our first episode of Whiteboard Wednesday.

Chad Kodary, the CEO of DashClicks, a prominent white-label agency, has extensive experience running a successful digital marketing agency business. He has effectively turned a small startup into a transnational white-label services company that has served thousands of clients so far.

During this time, he explored the ways to escape the daily grind and constant struggle agency owners go through to survive and grow.

To address this problem, he decided to use these insights and launched a SAAS-based agency platform that automates everything and saves time and hassle for the agency owners. Meanwhile, it allows you to focus on the most crucial jobs, i.e., prospecting, marketing, building a sales pipeline, and nurturing leads.

Think Outside of the Box

Marketing and sales are constantly evolving. Strategies that were a massive hit a few years ago can become unpopular and useless faster than you can expect. Tactics like the “free consultation” or the “I’m the best marketer spiel” are no more perceived as magic bullets. It’s crucial to think outside the box to ensure success in this highly competitive industry.

After serving thousands of clients across the globe, he developed a tried and tested magic formula for prospecting. This formula not only provides value but also creates awareness about your agency. According to him, these small wins can be the stepping stone to grabbing long-term accounts that are much bigger.

What’s Whiteboard Wednesday All About?

Through Whiteboard Wednesday, Chad wants to share what he has learned within his agency, including successes, failures, and the high-level moments ‌he has had.

The objectives of the Whiteboard Wednesday Tutorials are as follows:

1. Inspire agency owners to replicate our success
2. Share strategies and tactics that agency owners can use for their agencies
3. Help agency owners increase revenue, build better processes, build a team and do better fulfillment
4. Get a better prospecting method to ensure getting more new clients every month
5. Create efficient and sustainable processes to add and maintain clients

It’s a game-changer since hardly anyone would be practicing it yet. So, without further ado, let’s dive into the step-by-step formula to build a sales pipeline faster and with more certainty.

How to Replicate the Prospecting Goldmine?

To make money from your digital marketing business, you should have an irresistible sales plan. You wouldn’t want to be the 50th person calling a company that you’re a digital marketing agency, and you would like to offer a free consultation or something like that. It doesn’t work anymore! And that’s probably the reason ‌new agencies struggle to find new clients.

First of all, you must have a need-based product, and you should not think about the kill every time. You can offer website building services as an integral part of your sales plan.

Here’s the step-by-step formula to do that:

1. Download the lists of your prospects
2. Conversion #1: Pitch a front-end offer
   A. Start cold-calling using an irresistible offer — A free website
3. Share with them the pre-built website & bring the prospect into the sales funnel
4. Give a demo of the website created with our InstaSites tool and activate it if the customer likes it
5. Conversion #2: Make the Back-End Offer
   Sell your website for an upfront setup fee and a fixed monthly fee
6. Conversion #3: Sell directory listing and other SEO services with a recurring fee

The ultimate aim should be to add as many people to their marketing bucket as possible.

Source: Ep.1 - 33:37

Most agencies fail because they are too focused on generating traffic and probably not aware of what conversion steps #1, #2, and #3 are all about and why this process works. So, we will delve into the details now.

How to Download the Lists of Your Prospects?

You can easily download the list of your prospects using www.leadcarrot.io.

Source: Ep. 1 - 12:05

To generate traffic, you can use:

1. Phone Calls
2. Facebook Group
3. Email marketing
4. Walk-ins
5. Webinars and conferences

Lead Carrot is a tool that allows you to download the lists of the prospects according to your search criteria, such as the nature of business and location, etc. It crawls the web and provides you with the prospects' phone numbers, emails, Google My Business information, and their social media handles.

For example, if you are targeting roofers or painters in your area, you can download a list of 5000 painters along with their phone numbers. After that, you can cold call and pitch for your free website offer.

1. Start Cold-Calling Using an Irresistible Offer

A website is a product every business needs. So, you can offer a free custom-made website to your prospects. Furthermore, you can scale it further to upsell other agency products such as directory listings, SEO, etc.

DashClicks developed a tool known as InstaSites that helps you create a professional niche-based website on the fly. This tool is a game-changer for the agencies. The tool offers you more than 200 niche-based website templates that you can choose from. All you need to do is fill up a form and hit the submit button. The tool automatically injects the content and other vital information from the form into the website to help you build the website on the spot.

2. Pitch a Front-End Offer “ A Free Website

Usually, agencies would charge 5K dollars to build such a website, but since you want to make it an irresistible offer, you can charge just $97 as a one-time setup fee and just $49 per month as recurring charges. Most agencies fail because they tend to focus on the kill but forget about the relationship-building part that improves their prospects.

It makes it an irresistible offer since the website you offer is much better than their current website, and you offer it at a fraction of what they will pay for a similar website. It will help you quickly fill up your clients' bucket. It's much easier to sell an affordable product than an expensive high-value product.

It moves the customer into your SALES FUNNEL, which means they enter your world, so you can easily talk to them, build long-term relationships, and upsell other products.

A. Use a Hook

It would help if you had a" hook" to sell. Most agencies struggle with their sales process as they don't have an irresistible offer or the hook that can instantly attract prospects. Using a "hook" is highly crucial to succeed as an agency. It's an initial idea that sweeps people off their feet. The free website can be used as a hook in the present scenario.

B. Make a Sales Pitch

Here is an example of a good sales pitch:

"Hey, what's goin' on? This is Chad calling from Social Agency. I just wanted to give you a heads up that we are calling all the roofers and painters in our local area. We went ahead and built out a free website for your business. So, I would love to send you a preview of what our website looks like. I can send it to you in an email or a text message. Which one do you prefer?"

C. Prepare for Rebuttals

Our experience tells us that rebuttals are natural, and some of the most common rebuttals are as follows:

Rebuttal #1: Sorry, I already have a website. I'm good.

You can quickly answer this rebuttal in this way. "Hey, that's cool that you already have a website, but I built you a website that looks ten times better, and it's free. I would love it if you took a look at it. There are no hard feelings if you don't want it."

Rebuttal #2: I'm not interested right now.

Here is the perfect response:

"Yeah, but the website is already built. Our team went out and built the whole website for you. And it took us a lot of time to do that. We would love to show it to you. We will send you a link. You can check it out, and if you don't like it, no hard feelings. If you do like it, it's free, and we will activate it for you."

After that, the customer will most likely drop their defenses and agree to check the website you've built for them using the InstaSites tool.

You may have a question here. Why are we repeatedly using the word "free website" when not?

The pre-built website is free for the customers to take a look at. It doesn't cost you a single penny to build this website. It's professionally built for conversion and engagement. But, if the customer likes it and gets it activated, they will be charged a one-time activation and setup fee of $197 and $49 per month for maintenance.

Why It Works

This tactic has a high success rate because, ultimately, the customer doesn't lose anything. They get a quality product at a much lower price. Agencies would typically charge around 3K to 5K dollars for a similar 30-page website.

The customer will most likely provide you with their email address and contact details and agree to look at the website at the end of this conversation. However, you need not hang up your phone and instead schedule a demo just after the prospect agrees to take a look.

Book a Demo

You need to inform the customer that the demo will be over a 20-minute Zoom call with the activation experts, who will review the website.

They will answer customers' queries, review the pages, and if the customer likes it, they will activate the website on the call. Such instant activation aims to ensure a smooth transition from a review call to booking. It will ensure that you regularly collect a revenue of $197 + $49 per month in the following months.

If you go by this method, your calendars will be booked for many weeks to come.

Using the "Stacking" Tactics to Your Advantage

You can stack up different elements to make your demo a success. For example, you can stack these offers.

The website comes with:

1. SSL Certificate
2. Hosting
3. Drag & drop website builder
4. Dashboard (DashClicks sub-account)
5. CRM
6. Marketing Automation (Inside DashClicks Dashboard)

Make this offer sound better and irresistible.

Before you take their credit card details, make your offer even more convincing.

Your website comes with:

1. 30 relevant pages with all the necessary information
2. All the content
3. Royalty-free stock images
4. Pre-SEO
5. Fully responsive interface

Customers must be aware of the market price of a website of such a size and caliber, which is around $3K to $5K.

Now, the customer has two options—they can pay $3000 for this website in the market or get an offer from you and pay just $197 plus $49 towards the first month’s payment. Most people would want to go with the second option.

You can tell them that the total upfront fee of $250 to be charged in the first month is the setup and activation fee, and the recurring fee of $49 per month is for the SSL certificate, website builder, hosting, etc.

Source: Ep. 1 - 47:55

With this, the imaginary customer "Bobby the painter" gets inside your bucket. Now, you can sell additional equally essential products for a website owner.

Conversion #2: Make the Back-End Offer

You can set up or use call center services to step into this stage. Here is the secret recipe to enter into this stage.

Wait for seven days after website activation. Now that the website is activated, the owner, "Bobby the painter," is happy. You are now Bobby's go-to guy for any technical issue he faces with the website.

After exact seven days, you can call up Bobby using the following script:

"Hey Bobby, what's going on? I'm Chad from Social Agency, and I'm super excited to tell you that your website is up and running. How did you like the website? Do you have any questions for me? I just called you up to know if you need any support for your website?"

At the end of the call, you can add this:

"Hey, by the way, Bobby, before we hang up today, I'm looking at your website, and it's so awesome. We are running a crazy promotion today. I would love to increase traffic on your website to boost revenue for your business. We are running a listing manager program.

So, we will list your website on 70+ directories, including the most prominent ones such as Google, Yahoo, Bing, Yelp, and many other directory networks. It will boost your website's online visibility and backlink profile. As part of this promotion, directory listing services are available for just $99 per month. It's on sale for today only. The setup fee is $49 only."

The last sentence uses a slight pressure point.

This is conversion #2.

On average, your customers are likely to continue your website package for seven years.

Rising the Value Ladder

You can continue adding at least one person to your bucket almost every day, and you can make a lot of money. You can repeat the same procedure discussed above, download a list, cold call every person on it, offer them a free website, and book a demo.

As a recurring fee, you're now getting $49 per month for directory listing services and $99 per month for website hosting and web builder. So, on average, you'll get $150 per month from every customer added to your bucket.

You cannot add customers to your bucket and climb up the value ladder if you offer standard services such as SEO or PPC.

If you can successfully use this value ladder, just a single customer would pay you $150 per month for the next five years, and you will not have to do anything to get this money.

Final Words

It is a tried and tested procedure, and we at DashClicks have been practicing it for the past several years. All we know is that it works methodically. We are also supported by a call center for the past two-three years.

Here is a strong message for all the agency owners.

"CHANGE YOUR WAY OF PROSPECTING."

To succeed with this strategy, you should also change your mindset. Most people will try it for one week, and if it doesn't work, they will quit. According to Mr. Kodary, "75% of people are likely to fail in this strategy because they have the wrong mindset." To succeed, you must have the right mindset and practice perseverance. Dashclicks' InstaSites tool is the primary driver of this strategy.

You can use DashClicks CRM to build a sales pipeline and schedule appointments. Automate your deals using the Deals app and start filling up your bucket. Deal automation will also help you in a huge way while adding clients. It automates your repetitive tasks and saves you a lot of time and hassle.