1. Introduction
2. What is a Startup?
3. What is Startup Marketing?
4. What are the Challenges for a Startup in 2021?
5. Marketing Terms You Need to Know About as a Beginner
6. Resources for a Digital Marketing Startup Agency
7. How Can a Startup Agency do Their Marketing?
8. Types of Marketing for a Startup: Paid Vs. Organic
9. 5 Factors to Help You Choose Between Paid and Organic Marketing
10. Budget
11. Time
12. Cost-Effectiveness
13. Consumer Trust
14. Your Niche
15. How to Choose an Ideal Strategy for a Startup?
16. How Can a Startup Find New Clients?
17. Find Your Primary Channel
18. Growth Hacking
19. Conversion Rate Optimization
20. Facebook Advertising
21. Taking Customer Feedback
22. What Are the Types of Paid Media Advertising for Startups?
23. Facebook Advertising
24. Google Ads
25. Google Ads (Display)
26. Google Remarketing
27. Facebook Exchange
28. Content Discovery Platforms
29. LinkedIn Advertising
30. Video Pre-roll Advertising
31. How to Fast-Track Your Agency’s Growth?
32. Start Affiliate Marketing
33. Highlight Your Startup By Doing Something Remarkable
34. Build Useful resources
35. Leverage Influencer marketing
36. Apply SEO Practices on Your Agency Website
37. Build a blog
38. Use Email Marketing
39. Create Interesting Videos and Do YouTube Marketing
40. Develop a Content Marketing Strategy
41. Conclusion

Most startups are based on an innovative idea or set of services that are uniquely positioned and marketed. These budding companies are usually very close to their founders’ hearts as they see it as a living manifestation of their dreams. However, the road to success is not always easy. According to Investopedia, 21.5% of startups fail in the first year, 30% in the second year, and 50% in the fifth year.

It is crucial to focus on marketing and growth to ensure a startup’s survival. This post will discuss every aspect of startup marketing, both paid and organic. We will also discuss how we can leverage free tactics such as building a blog, perform content marketing, email marketing, and YouTube marketing. Read on to know when you need to go for paid advertising and when to combine it with organic marketing and SEO.

You’ll also find links to some helpful digital marketing resources from DashClicks for information on agencies you can use for learning and training. Here are some of the best strategies to grow your startup and actualize your entrepreneurial dream.

What is a Startup?

A startup is a newly launched business venture by one or more entrepreneurs to introduce a product or service to the market. According to Eric Ries, the creator of the Lean Startup methodology, “A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.” One common feature of all startups is that despite the environment of uncertainty, their primary focus is always on growth. Startups are usually based on an idea or value proposition. Some of the most iconic companies, like Facebook, Uber, Airbnb, and Amazon began their journeys as startups. The common goal of all startups is to grow by leveraging technology and innovative ideas.

What is Startup Marketing?

Marketing is often referred to as a series of actions to attract an audience to buy a company’s products or services. It usually involves customer segmentation and targeting using laser-focused messaging to achieve the desired outcomes. Effective marketing aims to offer value to its prospects by offering engaging content, highlighting a product’s value, encouraging brand loyalty, and increasing sales.

What are the Challenges for a Startup in 2021?

Some of the issues startups face include adapting to constantly changing market dynamics, customer needs, and operating conditions.

1. Digital Adoption: Modern businesses can’t attain global scalability without adopting a digital strategy, as consumers worldwide are adopting digital habits at an unprecedented rate.
2. Planning: With a weak plan, you can’t handle the risks associated with uncertainty due to changes in consumer preferences, market dynamics, and the economy.
3. Time management: When you’re running a startup, there are often a thousand deadline-bound tasks on your to-do list. You must, therefore, be ready to make hard choices.
4. Automation of Business Processes: It’s essential to learn how to automate your business processes to avoid wasting time on manually repeating operations.
5. Marketing Expertise: You must possess the required marketing expertise to produce the desired results for your clients. Failing to do so may jeopardize your reputation.

Marketing Terms You Need to Know As a Beginner

As a business owner and founder of a startup, you may stumble across several marketing terms. Some of these words are shown below:

Resources for a Digital Marketing Startup Agency

Here are some valuable resources to help you build the right expertise for running a digital marketing startup:

1. Digital Marketing Blog
2. Video Blog
3. Digital Marketing Podcast
4. Webinars
5. Marketers Mindset

How Can a Startup Agency Do Their Marketing?

The marketing of a startup comprises many channels. Apart from offline methods such as community outreach and participating in local and industry-specific events, they should try SEO, paid advertising, digital PR, email marketing, and social media marketing.

Here is a three-step process to run your marketing campaigns:

Step #1 Build your strategic framework

Based on your SWOT (Strengths, Weaknesses, Opportunities, and Threat) analysis, it's imperative to build a sound strategy for growth and development. The presence of a strategic framework saves you from many surprises in the future and helps you secure steady growth. As an easier but just as effective option, you can incorporate white label services as part of your operational strategy.

Step #2: Target your audience

Identify your target audience and reach out to them using paid ads, outbound sales, and digital PR. It is especially helpful for agencies that want to market themselves as specialists in a particular segment, such as real estate services or business services.

Step #3: Use Analytics to measure the success of your campaigns

Nothing remarkable can ever be achieved if you don't measure your campaign performance to gauge where things might be going wrong. Using analytics is the key to success in digital marketing.

Types of Marketing for a Startup

When introducing your startup to your target online audiences, you need to pay attention to the two major types of marketing ā€” Organic and Paid. The reach and impact of organic marketing (SEO) are undisputed as it diverts target traffic to your website without investing a single penny. However, in the short term, nothing can beat paid marketing. It attracts qualified leads when you don't have a significant online presence or brand awareness.

5 Factors to Help You Choose Between Paid and Organic Marketing

Startups need a mix of both paid vs. organic marketing. However, if you are confused between the two, the following five factors can help you decide:

1. Budget

Budget is often an essential consideration in marketing. To run advertising campaigns, you must have surplus funds, as it may be a while until you start getting results from the paid campaigns. Paid advertising is usually faster than organic marketing, but you can't anticipate the results right away.

Paid ads run on a definite pattern. It involves a lot of testing and tweaking before you find the right audiences, messaging, and ad practices. You may end up losing hundreds of ad dollars in ad spending before you finally start seeing an ROI. Therefore, before you initiate paid ads, make sure you have sufficient funds for the testing phase.

2. Time

Time is a crucial factor, especially when you are evaluating various options for promotion. Organic traffic comes from organic search engine rankings, but it might take three to twelve months and sometimes even longer to attain organic rankings. The paid route is faster, but it will take at least one month to deliver an ROI. With lots of content competing for the rankings, it's becoming increasingly challenging to consistently rank on top. Previously, black hat practices like keyword stuffing and spamming were successful. Today, however, Google will ban you from using these methods. Social media takes time as you slowly grow your audience with engaging posts that offer value.

3. Cost-effectiveness

Organic marketing is much more cost-effective than its paid counterpart, especially in the long run, but diverting traffic from your blog is no small feat. Google loves fresh content. Even if you can produce quality content and rank it high, there is no certainty that the blog will continue to send quality traffic to your website. It's probable that several other blogs will be competing with yours for coveted attention.

4. Consumer Trust

It's easy to build trust and long-term relationships with organic rankings, as opposed to paid ads, which can sometimes invite an element of suspicion. People trust social posts and blogs that are popularly shared, and have lots of comments and likes. It helps build trust, which means that people will be more likely to consume your content.

5. Your Niche

Your niche plays a significant role in deciding the right promotion mix. If you're in a highly competitive niche, it will take a lot of time to attain organic rankings. In that case, you should focus on paid strategies until you start receiving noticeable results from your SEO efforts. However, if you are in a small and unique niche with little or no competition, you'll start ranking on Google in just two to three months. Similarly, if you are in an industry where your income depends on a few high-value clients, then paid tactics are often your best option.

How to Choose an Ideal Strategy for a Startup?

Paid and organic marketing are not mutually exclusive, and the ideal strategy should be a combination of both. If you create high-quality blog content, you can use it for your paid advertising campaigns. Some businesses focus more on advertising, using their blog to establish credibility and create brand awareness. On the other hand, some businesses focus on organic ranking because it brings them consistent traffic. Such companies may use paid advertising selectively to drive traffic to their landing pages.

How Can a Startup Find New Clients?

Finding clients as a startup can be a challenge as you are often competing against established brands. However, here are some proven methods you can try:

1. Find Your Primary Channel

Not all channels are suitable for startup marketing. Depending on the type of business and its marketing needs, some are more effective than others. You should focus your efforts and attention on the core channel that is most likely to get you the best results.

2. Growth Hacking

Eventbrite, Snapchat, and Dropbox are some of the companies that have capitalized on viral marketing to grow at a rapid pace.

The key takeaway from their success stories is that building a product or service that people love to recommend is one of the most effective growth strategies. If every user spreads the word to at least two new users, you will see unexpected growth. The second tactic is to align your growth strategy with the channel you are focusing on.

According to Brian Halligan of HubSpot, your marketing strategy should align with the way people learn about and shop for your products. It holds true especially in the context of the marketing channel being used. For example, if most of your customers come from reading your white papers and case studies, you should not invest too much in Facebook marketing. Instead, you should focus on producing high-quality content for your white papers and case studies.

3. Conversion Rate Optimization

Conversion Rate Optimization comes into the picture when your conversion rate falls below expectations. It involves improving your messaging and value proposition. It is also a good practice to engage with potential customers to find out the reason they are not purchasing your products and services. You can speak to your website visitors directly using a tool called "Intercom."

You can also conduct a survey using applications like SurveyMonkey or SurveyMonkey alternatives. Start by fixing your landing page, crafting better headlines, and formulating effective calls to action. If you want an efficient lead capture form, you can use a tool known as "Leadformly." You should also pay closer attention to your website to correct any user experience or navigation issues.

4. Facebook Advertising

Facebook allows you a laser-sharp focus when running adverts for different demographics and psychographic segmentation. Its conversion tracking feature helps you determine which demographics are most responding to your ads. You can leverage its tools to efficiently identify your target audiences and the cost per acquisition for these groups.

5. Taking Customer Feedback

As a startup, you should be agile and alert when it comes to receiving and responding to customer feedback. You can offer incentives in return for honest inputs and suggestions. You can use this consumer behavior data to understand why people are falling off in your sales funnel.

What Are the Types of Paid Media Advertising for Startups?

Contrary to popular wisdom, most often, startups require a tremendous marketing investment. You should continue investing in marketing until you achieve positive results. If your paid media channels can drive qualified traffic to your website, there is no reason to ignore them.

Below, we will explore some of the popular paid channels:

1. Facebook Advertising

Along with being a highly effective advertising platform, Facebook also allows you to acquire new users. You can promote your posts in the news feed and narrow them down to your target audience to generate highĀ  CTRs.

Feel free to experiment with offbeat, unique, and bright-colored ads for better results. Qwaya is a great alternative to Facebook Ads Manager for your ad creation needs.

This smart tool allows you to split your ad campaigns into hundreds of variations, each targeting a different segment. As a result, you will be able to clearly decipher which ad segments are performing better than others, so you can tweak your budget and advertising strategy accordingly.

2. Google Ads

If your product or service aims to solve a common pain point that people frequently search for, Google Ads can be the right acquisition channel for you. For Example, if you are looking for "Houston Astros Tickets," Google will return results such as MLB tickets to allow you to buy tickets for the event.

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3. Google Ads (Display)

Google also allows you to purchase banner adverts through their display network. You can choose which websites you want your banner ads to display on. To run more targeted ads, you can select the websites related to specific keywords and bid on those sites.

4. Google Remarketing

Google remarketing takes paid advertising to a different level. When someone visits your website, your remarketing tool places a cookie on their computer, which traces their internet behavior, and also reminds them to revisit your website. You can get creative with your remarking and use customized ads for the different stages of your buyer's journey. For Example, if someone visited the product page but didn't buy your product, you can show them the product image and description with a special promotion. Google remarketing works effectively because the visitors are already aware of your product.

5. Facebook Exchange

Facebook Exchange is Facebook's version of Google remarketing. In other words, when someone visits your website and doesn't return, you can reach out to them through theirĀ  Facebook feed, reminding them to revisit your website.

6. Content Discovery Platforms

Content Discovery Platforms promote your content alongside popular articles on major news sites, such as Buzzfeed, New York Times, and The Guardian. Outbrain and Taboola are two such content discovery platforms. Although somewhat expensive, these platforms are tremendously powerful in driving backlinks and traffic to your website.

7. LinkedIn Advertising

Not all startups should advertise on LinkedIn, although some can derive truly positive results from it, especially those in the education or the financial service industry. They can achieve extraordinary results by running targeted ads for people based on their job title and industry.

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8. Video Pre-Roll Advertising

If you have invested in creating a compelling promo video for your brand or products, pre-roll advertising may be a good advertising option. With tools like Tubemogul or MediaMath TerminalOne Marketing OSā„¢, you can pay for your video to appear as an advert before video content on sites such as YouTube and 4od.

It can be a cost-effective option since you do not have to pay if your ad is skipped within the first five seconds.

How to Fast-Track Your Agency's Growth?

Here are some highly potent methods to dramatically improve the prospects of your startup:

1. Start Affiliate Marketing

Affiliate marketing is quite powerful, but it works only for high-margin products with a reasonable conversion rate. You can use affiliate networks such as Clickbank or Affiliate Window to offer an affiliate program. Although not as effective at the beginning of a startup journey, affiliate marketing can help you reach newer heights when your brand is somewhat established.

2. Highlight Your Startup By Doing Something Remarkable

You can try something remarkable to create buzz and get the press and social media to talk about you. It shouldn't be an expensive event it should just be different. For example, you can run an awareness campaign for the ordinary folks, arrange a training workshop for your prospects, arrange a doctors' meet for your community, and guide them on different aspects of health and safety, especially during situations like the current pandemic. You can also establish yourself as a leader by organizing a conference of experts in your niche.

3. Build Useful Resources

Moz has created a weather report tool MozCast, which receives lots of love from the SEO industry, generating free publicity for the company. You can create similar resources that might be helpful for your current and prospective customers. Make sure that the resources you build add value and solve users' problems.

4. Leverage Influencer Marketing

Influencer marketing is hot, as it can contribute greatly to promoting your startup. However, you should be selective about the influencers and collaborate with only those who have a sizable niche-based audience with lots of engagement on their channel.

5. Apply SEO Practices on Your Agency Website

With over 3.5 billion searches every day, Google virtually dominates the search engine industry. SEO is something you can't ignore when promoting your startup. If you have a product that offers a utility that people are searching for, these latest SEO practices can help you in a big way.

When you run ads on social media, your aim is to pull people onto your site. With SEO, however, you are simply helping them find what they are already looking for. You should be aware that organic rankings don't have a quick fix; they usually take time, and with constantly changing algorithms, there is no guarantee of definite results.

With a planned approach, you can gradually rank on some of your targeted keywords over a minimum period of three to nine months. However, it is still very little time to expect something substantial, especially a top-slot ranking.

6. Build a blog

Startups can significantly benefit from creating a signature blog. It's free to set up and is one of the best ways to add visitors to your site. If you have an active blog that offers value, you will create a loyal audience, many of whom can potentially convert into customers.

However, it is important to publish content that interests your readers. Instead of bragging about your products and services, your blog should engage your visitors by addressing their core needs and providing them useful information. If you think an article on positive self-image can help your audience, publish it even if it has nothing to do with your existing products and services.

Generally speaking, once you have published at least a hundred quality articles on your blog, it will start generating new traffic, backlinks, and sign-ups every day.

7. Use Email Marketing

Email marketing is no longer about building your mailing list and sending cold emails and newsletters. These days businesses use marketing automation and send visitors personalized messages based on their online activities. For Example, if someone signs up for a free trial on your website and doesn't use the product within a specified period, you can send an automated email inviting them to check out your product. Make sure that you are sending professional emails with a good subject line and a beautiful HTML template.

8. Create Interesting Videos and Do YouTube Marketing

With 50 million searches every day, YouTube is one of the best traffic sources for businesses and organizations. Short, three-minute videos attract a high number of views, ranging from 50000 to 1 million. Another advantage with YouTube is that it’s less competitive than Google. YouTube videos also feature in Google’s search results.

9. Develop a Content Marketing Strategy

Content marketing has become an essential element of digital marketing, as it is challenging to grab users’ attention without quality content. Content marketing is both a science and an art. Content-based online PR is highly effective, and many marketers are quickly shifting their focus to this burgeoning new field.

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Content marketing can be your go-to strategy to build loyal audiences for your startup. For Example, in terms of social shares and the number of backlinks, infographics win hands-on with roughly 198% more social shares and backlinks than any other content format. The key is to create premium quality long-form content, which is difficult to replicate.

Social media marketing builds your presence on Twitter, Facebook, Instagram, and other social networks to drive potential customers to your website. However, you can’t use these channels indiscriminately to broadcast your marketing messages. When you are on a social network as a startup, you should focus on building relationships and getting feedback. Once you earn the trust of your audiences and establish brand authority, you will start seeing the results of your content marketing efforts.

Conclusion

When it comes to marketing, you cannot just count on the tried and tested methods. Since it is a rapidly evolving ecosystem, it is best to test, evaluate and tweak your strategy for the best results. If something that worked in the past isn’t working anymore, you should find new ways to make it relevant and interesting. The end goal is to build credibility and generate revenue by offering value through your products and services. When people see value in what you offer and appreciate your commitment to service, you are on the right track to success.

Running a digital marketing agency comes with its challenges. Different business functions such as marketing, sales, hiring, accounting, payroll, and account management need a concerted effort to run smoothly. However, despite your hard work, sometimes, your clients may choose to switch to your competition.

You can adopt several measures to grow your agency, such as enhancing your internal marketing and sales processes, increasing your ability to scale the business, reducing client churn rate, and improving service quality and turnaround time.Here are 16 tactics to grow and scale your agency that will transform the way you conduct your digital marketing business:

1. Target a Specific Niche

Since most agencies promote themselves as full-service marketing agencies, you should choose a specific niche and position to distinguish your brand.

What is Niche Marketing?

Niche marketing is a marketing strategy that targets a distinct and unique audience. Instead of targeting everyone who could use your product or service, this strategy focuses exclusively on one market segment or a specific demographic to keep your campaign laser-sharp and impactful.

It doesn’t mean that you should ignore other opportunities, but positioning your business in a neatly defined niche defines your target market, helping you gain an edge over your competitors. On the contrary, marketing your agency as a one-stop-shop without specialization is likely to attract very few eyeballs.

For example, here are a few businesses that market themselves as digital marketing agencies specifically for gyms and fitness studios:

1. Thrive Agency
2. Lyfe Marketing
3. Cardinal Digital Marketing
4. Fitomate

You can focus on some of the niche market segments such as:

• Restaurants
• Educational institutions
• Auto workshops
• Software companies
• Spas
• Plumbers
• Home renovation contractors
• Rehab centers
• Doctors, dentists, and surgeons
• Chemists
• Personal & business coaches

It’s a highly effective strategy as most companies search for agencies with a keyword that identifies their niche.

Here is an example of niche-based keywords: “digital marketing agency for a home renovation company“.

If your website ranks for such keywords, then you are likely to attract qualified leads. It’s important to note that you can’t fool search engines by optimizing your website for dozens of niches at a time. It will confuse search engines, and they might exclude your website from the SERPs altogether.

Apart from these segments, you can also try other segments such as web marketing agencies for WordPress websites, Magento websites, or Shopify stores. The idea is to differentiate your agency from others, so you don’t end up getting lost among a host of similar services.

2. Use a Lead Magnet for Your Agency

Since most marketing tactics become monotonous and boring after some time, you should try a lead magnet such as:

• Template
• Cheat Sheet
• Checklist
• eBook
• White Paper
• Custom Tool
• Free Website Audit
• Industry Report

See how Instant Offices, a multinational office space advisory service, use “the office moving checklist” as a lead magnet. Please note that the topic is highly relevant to the needs of its target audience.

Source: Instant Offices

It would help if you had an irresistible offer to entice your prospective buyers into your sales funnel.

What is a Lead Magnet?

The idea behind using a lead magnet is to capture the contact information of your website visitors so that your sales team can nurture them until they are ready to convert. Many digital marketing agencies worldwide use ebooks and educational material to generate interest among their website visitors. Here are some additional ways to generate leads for digital agencies.

3. Try White-Label Reselling

It is challenging and time-consuming to hire experts for your in-house team, and for a new startup, it is often not financially feasible. However, sometimes you need in-house resources and expertise to win valuable contracts. In such cases, you can opt for white-label solutions that allow you to expand your operations without hiring expensive resources.

White label resellers offer professional services to deliver the best-in-class results for your clients and generate professional reports. They allow you to add new clients to your existing basket without the need to do the extra leg work. White label tools such as agency website software help you scale your operations.

Creating a professional niche-based website is a time-consuming task, and designers may take many days to build it. If you want to impress your clients or prospects, you can use DashClicks' agency website tool and instantly create a custom branded agency website within seconds.

Similarly, creating professional and informative reports is a regular task for agencies. However, it also takes up a lot of time, keeping your employees engaged, which is an unnecessary loss of productive hours. With the DashClicks' InstaReports tool, you can instantly generate white-label reports for your clients. These automated reports will save you time and be immensely useful to your customers by highlighting gaps in their marketing approach and providing relatable solutions.

Sometimes, you need to create bulk websites for your clients. DashClicks's InstaSites tool allows you to do that with a single click of a button using niche-specific templates. All you need to do is to fill up a small form and click the submit button.

What is Startup Scaling?

For a startup, scalability refers to the company's capacity to grow. A scalable business can quickly adapt to an increased workload without jeopardizing quality, performance, or revenue streams.

How to Scale Your Marketing Agency?

You can quickly scale the sales of your agency with a well-planned approach. However, some business models can be challenging to scale as you need to maintain the right balance of staff and clients. While scaling your agency, you may discover that you are understaffed. However, the reverse may also be true.

When you’re overstaffed, you run the risk of stretching your resources thin, especially when your significant clients decide to leave. Here are a few tips and tricks to effectively scale your agency:

1. Increase your fee: You may lose a few clients initially, but you’ll be able to win high-paying and long-term clients in the long run.
2. Track your time and productivity: Overly demanding clients and under-performing employees often lead to financial losses for the agencies. If the agencies can track time and productivity levels, they can successfully arrest these losses.
3. Hire white label services: Hiring white label services is one of the most effective strategies to scale your marketing agency. It allows you to grow without compromising quality or performance. It’s also often more cost-effective.

4. Build a Scalable Process That You Can Repeat

As an agency, when you have your processes in place, it will save you time and help you set up specific policies and procedures for scaling and expanding. Doing it for all your deliverables will save you a substantial amount of time. You should document your processes and convey them to your employees in a timely fashion so they, too, can learn and adapt.

How to Make Your Agency More Profitable & Scalable?

A digital marketing agency is constantly under pressure to work at a fast pace while maintaining accuracy and consistency. As an agency, your focus should be on ensuring profitability and scalability for long-term success. Here are a few ways to efficiently scale your company:

A. Focus hard on client relationships: Acquiring a new client is always more expensive than retaining an existing one. The additional perks of a satisfied client are referrals and word-of-mouth promotion. Therefore, try your best to offer excellent client service.

B. Automate your tasks: Most of the employees in an agency are busy running campaigns, generating reports, and completing other administrative tasks. The good news is that most of these menial, repetitive, and frustratingly time-consuming tasks can be automated using white-label tools such as DashClicks' client dashboards for instant reporting, real-time reporting (with actionable insights), and billing services.

C. Organize your tasks: Organizing all your tasks using a single dashboard can save you precious time spent on wasteful administrative functions. At DashClicks, we offer a white-labeled platform where you can centrally organize all your tasks. The platform automatically syncs all the data into their appropriate locations, preventing the need for repetitive tasks.

D. Leverage paid ads: You can leverage the power of paid ads to increase your leads and conversion. To make your job easier, you can hire our white label paid advertising services such as Facebook ads, Google ads, and funnel building services and let our PPC experts do it on your behalf.

E. Fix workflow issues that hamper productivity: Without established processes and predefined workflows, your productivity will be severely hampered. DashClicks' white-label fulfillment services and tools reduce your job to a few clicks, saving you a significant amount of time.

F. Use the right system: To create a successful agency with happy clients, you must invest in a system that offers you more visibility and control. The real-time information of your accounts helps you proactively address any issues that might lead to your client's dissatisfaction. Such systems will help you in situations when a colleague goes on vacation, and you have to dig through email threads to recall the previous communication with your client. DashClicks' white-label platform allows you to cut down the time spent on account management by inter-connecting reports, projects, insights, communications, and updates. It will prevent the wastage of time due to research, vetting, and experimenting with different tools.

5. Market Your Own Agency

Try to find ways of utilizing the work experience gained at other companies to promote the products and services at your agency.

For example, Basecamp, a software that serves the project management needs of a web agency called 37signals, later on, became a tremendous success in its own right.

You can experiment with different digital marketing tactics and apply them to your client's projects. It can be a good learning experience for you as an agency, which comes with many benefits. You can also document your journey in a blog and publish it online for wider consumption.

How to Promote Your Agency?

There are many ways to promote your agency; some of them are as follows:

• Try to achieve a high rank for the keywords your prospects most commonly use. You can hire DashClicks’ white label SEO services to promote your agency with the best keywords.
• Promote client testimonials and success stories using paid advertising and other methods. Make sure these testimonials are genuine and reflect issues of interest to your target audience.
• Create case studies of your successful projects and back them up with data, screenshots, and cause and effect tactics.
• Get yourself quoted by the press and blogs and promote it vigorously on your website.
• Begin an outreach program in local communities.
• Participate in industry workshops and meetups.
• Leverage influencer marketing to grow your business.

6. Create a Website With the Best User-Experience for Your Agency

A website should look professional; it is the first thing your prospective clients visit. It should be clean, presentable, and represent your company's values. However, this doesn't necessarily mean that you need an exorbitantly expensive website. You can choose from several stunning agency themes from WordPress. DashClicks' agency website service allows you to create attractive and impressive agency websites with unique templates in a matter of seconds. All you need to do is to fill out a short form. With DashClicks account integration, you can auto-sync your website with custom branding options. You can create a custom branded website that offers a Secure SSL certificate with fast hosting.

7. Respond Quickly to the Leads

It's crucial to respond to your leads within an hour or risk losing the lead forever. Your potential customers may have contacted many other agencies like you. Therefore, you must respond to queries swiftly. If you allow a likely lead to sit even for a day or two, you may lose it permanently.

According to a HubSpot roundup, the average B2B business's lead response time was calculated to be 42 hours, which is far too long and might be the primary reason why agencies aren't able to convert hot leads. According to a study done by the Harvard Business Review, when you respond within an hour of receiving a business query, you are seven times more likely to close the deal. The same study claims that if you contact your prospect within the next hour, you are 60 times more likely to clinch the deal than agencies that took 24 hours or longer. A slow lead response time is why businesses can contact just 27% of all leads, missing out on a significant chunk of potential clients.

8. Build an In-house Outbound Sales Team

Simply releasing a few paid ads is not enough to make sales. With a dedicated outbound sales team, it will be easier for you to vet and nurture sales leads. You can also try cold emails for this purpose. It can be beneficial, especially when you don't have too many client referrals during the initial stages of the business.

Here are a few advantages of an outbound sales team:

• Highly-targeted sales campaigns with less ambiguity
• Quick feedback to help you adapt your sales strategy
• Personalization options
• Flexibility to adjust the pace of marketing and selling

How to use an outbound sales team to increase conversions?

The sales process work in the following fashion:

The tele-calling team calls the prospects and generates their interest in the product. The tele-caller employs sales rebuttal or objection handling and sets up a sales appointment with the prospect, entering it into the meeting calendar.

The sales rep then meets the prospect and closes the deal.

9. Turn Your Website Visitors Into Leads and Offer Them Discounts

You can use tools such as LeadFeeder to identify your website visitors through their IP addresses.

This software matches the visitors' IP addresses to the database of companies, so you can quickly identify which company the visitor came from and contact them on priority. Some of them might be using dynamic IP addresses, which can be a problem, but you can still manage many lost leads using this method. Once you identify the company name, you'll also identify the key decision-makers in that company through LinkedIn.

10. Leverage White Label Platforms and Tools

White-label platforms and tools can save you a lot of time and effort while scaling your digital agency. For example, DashClicks' white-label service equips agencies with the tools and platform they need to succeed. What's more, you get it all under your brand name. This platform offers many valuable services to agencies, such as one-click agency websites, InstaReports, and InstaSites. The dashboards provide a truly transformational experience for your clients. You can access it with a single login to control various aspects of your SEO campaign. Fulfillment store allows you to easily order and deliver white-label services for clients with a single centralized system, all under the same brand umbrella. InstaReports will enable you to quickly generate real-time reports by tracking and reporting metrics from campaigns.

11. Use Online Directories to Increase Your Web Presence

If you think online directories have become redundant, it may be time to reconsider. It is one of the most innovative ways to attract eyeballs as it allows potential clients and vendors to find you easily. It is also cost-effective. You can start with Yelp and Google and later move on to utilizing local and industry-specific online directories.

What Are Online Directories and Why Are They so Important?

An online directory is a website where you can find all the businesses listed for a particular area category-wise. Businesses and customers visit online directories to find manufacturers, traders, and service providers. Some of the most popular online directories are Google Maps, Yelp, Bing Places, Yahoo! Local, and Foursquare. The top directories can generate leads for your business while also regularly offering new business opportunities.

DashClicks offers white label directory listing services for agencies. For more information, please speak with us today.

12. Focus Hard on Ranking for Your Target Keywords

It is one of the most successful strategies as it drives free organic traffic from search engines. You can try it even if you are not an SEO company, as it will continue to pay off for a long time. If you cannot rank for highly competitive keywords, you should try for less competitive and local terms. For example, you will rank better with keywords like "digital marketing company Miami" than terms like "digital marketing companies in the US."

With DashClicks White Label SEO Fulfillment service, you can track multiple metrics such as keyword ranking and page ranking. When you hire our white label service, you can impress your clients by getting their website ranked at the top position for multiple search keywords. With DashClicks, you can choose among several SEO reseller plans based on your needs and budget.

13. Boost Your Link Profile and Improve Your Ranking Through Guest Blogging

Guest posting is not dead. It is very much in trend. Guest blogging helps you rank high on your targeted keywords, especially the ones that drive hot leads. Apart from that, guest posting also enables you to increase brand awareness. With planned and consistent guest blogging, you can position yourself as a credible expert in the field.

How to do guest blogging, and how will it help?

When done right, guest blogging can attract thousands of visitors to your website. Apart from its apparent benefits, guest posting offers numerous other advantages. For example, when you write for high-traffic websites, it drives referrals to your agency site and helps build trust around your brand.

Here are a few steps to kickstart your guest blogging campaign.

• Step 1: Find the sites for guest posting.
• Step 2: Pick a destination site in your niche, but with an authoritative link profile.
• Step 3: Write a guest post that offers value to the destination site’s audience and includes your link.
• Step 4: Pitch your destination site.
• Step 5: Write your guest post and send it to the destination site.
• Step 6: Follow up until it’s published.

14. Offer Flexible Pricing to New Clients

It may seem against basic business ethics, but flexible pricing is a smart strategy that works in your favor, especially for startups. If you offer flexible pricing as an agency, you will provide better value to many of your clients, who may not be able to afford an expensive agency.

You can refer to the digital marketing agency pricing guide. While negotiating prices with your new clients, always keep in mind their requirements and budget. With flexible pricing, you are likely to win the contract and make them your loyal customers.

15. Develop Case Studies From Your Successful Projects

Case studies are one of the most popular advertising and sales promotion methods you can use in different ways. You can use them as lead magnets on your website or as marketing collateral for your sales team to help them close more deals. Case studies can also be used for email drip campaigns.

It is not difficult to create a case study. You can easily recall many instances when you have attained extraordinary results for your clients. You can develop the story, mention the tactics you had employed, back it up by data and screenshots of reports, and finally hand it to your graphic designer. Your case study will be ready within a few hours.

You can create multiple case studies based on your buyer personas and use them for promotion and marketing. You can also get your case study developed at DashClicks by our in-house experts. All you need to do is to speak with one of our friendly representatives.

Here are some of the case studies developed at DashClicks for inspiration.

16. Create an Easy Onboarding Process for Your Customers

An easy onboarding process is vital to any agency’s success. During this process, your client will give you access to their social media pages and website CMS. When you hire DashClick’s white label services, it will take over access to your client’s business ad manager.

DashClicks offers client onboarding through its automated onboarding center. The platform gathers essential information from your clients using its intelligent onboarding process to streamline the processes for agencies. It allows you to complete the onboarding process yourself quickly. You can also send it to your client via your white-label dashboard, preventing unnecessary delays during the process. The platform also sends automated email reminders to clients, urging them to complete their onboarding in time.

Conclusion

While the above tips can be a game-changer for your digital marketing agency, you may also consider hiring white label consulting services that will help you implement the best practices to scale your business. DashClicks offers its agency consulting services through its DashElite Coaching Program for Agencies. It is a one-on-one coaching and training program that makes sure that your agency is headed in the right direction. You also get access to DashClicks’ all premium software tools such as InstaSites and InstaReports that will help you grow your agency and share tips to acquire high-ticket clients.

In today's digital landscape, most web-based services are interwoven. Suppose you are a web designing company and a small business owner comes to you for web designing services. They might also be looking for other web marketing services such as SEO, PPC, video marketing, and social media marketing. In that case, you would want to provide them the additional services because you wouldn't want to lose a valuable client, even if you don't have the core competence in those fields.

You can assign the task to your in-house web designing team and ask them to manage the other projects too. But since they are no experts in those fields, you won't be able to get the desired traffic and Google rankings for your client and land in trouble after a few months.

With the search engine algorithms getting complex day by day, it's become more difficult than ever to get rankings and traffic from SEO efforts. Most digital marketing agencies waste time studying SEO rather than focusing on what they are good at. Thankfully, the modern business ecosystem has a solution to this ā hiring SEO resellers.

This guide discusses everything you need to know about SEO reselling and why you should consider it.

What is an SEO Reseller?

An SEO reseller is a digital agency that specializes in SEO and offers its services as white-label, which any business or client can resell using their branding. They work on an agency's behalf on its clients' SEO projects and generate white-label reports to help their clients understand and evaluate the campaign performance.

An SEO reseller serves as an extension to the services a marketing agency provides to its clients. Typically, the clients don't know about them, as the communication takes place between the client and the agency; the SEO reseller agency does all the work in the background. They work hard to achieve the best results for your client and won't take credit for their job.

They offer everything an agency can expect as part of SEO services such as on-page SEO, keyword research, local SEO, link building, guest posting, and reputation management. They will also give you recommendations to improve traffic and user experience to get the best out of your website.

How to Resell SEO Services?

The process starts with hiring an SEO reselling service, which will act as the third arm of your agency. So, selecting the right partner is crucial to your success. Here is the step-by-step process of reselling SEO services:

Step 1: Select the Right SEO Reseller

You must choose the right SEO reseller program and sign up for it. You can look for these things when deciding:

• Reviews, references, and testimonials
• Experience and years in business
• Number of clients served in your niche
• Payment terms and structure
• Customer support and communication quality

Step 2: Share Your Project Requirements

The next step is to share your client's requirements and other specifications with your white label SEO reseller. This process is called onboarding. DashClicks offers built-in software, which can do the onboarding for you and your clients within seconds.

Learn more about our automated client onboarding center here. The software will store all this information and use it when generating reports and running specific campaigns on your behalf.

You should also share your business values and other branding details such as the business name, logo, contact details, slogan, and mission statement.

The project requirements usually include the following:

A. Number of keywords to be targeted each month
B. Any other specific targeting criteria
C. Landing pages to be promoted
D. Top keywords to target
E. Number of backlinks to be made
F. Disavowing toxic links
G. Content creation
H. Website audit
I. Detailed reports
J. Guest posting

Step 3: The SEO Reseller Allocates Resources to the Project

The SEO reseller will allocate resources as per the project's nature and requirements. It will also decide the project's cost based on the number of work hours it will need.

Step 4: Expect Professional-Grade SEO Reports from Your White Label Partner

Your SEO reselling partner will deliver white-label reports for your client under your branding, logo, and business name. The process is entirely automated, so you don't need to perform tedious and time-consuming reporting tasks manually. These are data-driven reports that provide valuable insights to business owners.

Step 5: Share SEO Reports and Insights with Your Client

Finally, you can share the findings with your clients. With these exhaustive reports, you can answer their queries and help your clients understand the campaign. The white-label reports will also help your clients in strategic decision-making.

What Are the Benefits of Using the SEO Reseller Model?

Using the SEO reseller model has many benefits for digital marking agencies. Some of them are:

1. Helps You Scale Business

Running a digital marketing agency has its own challenges. The order fulfillment process is quite complicated. You must either have a competitive team or partner with an SEO reseller agency that can help you scale operations as and when needed.

It provides you the capability to scale your operations without handling the work. So, you can accept enormous projects from big brands and enterprises without worrying about how you'd get the job done. With an SEO reseller service to support you, you can expand your service offerings without the need to build solutions from scratch.

Furthermore, SEO is not a one-time activity; businesses need it regularly. Typically, an SEO project may well last for 6-12 months.

2. Reduces Cost and Boosts Profits

Digital marketing requires several skills, and it's irrational to expect one or two professionals to have all of them. It takes a dedicated team of graphic designers, strategy makers, SEO and PPC professionals, and account managers to achieve the desired results. However, hiring a team of experts can be very expensive.

SEO resellers usually offer discounts/commissions on hiring multiple services, so the more you outsource, the more cost-effective it becomes. To get instant access to the DashClicks platform, click here. To discuss the price and other aspects of our service, get in touch with the DashClicks marketing team.

3. Improves Campaign Performance by Leveraging Expertise

SEO resellers are full-service agencies with experts who understand the client's needs and work accordingly to keep them satisfied. They give you result-oriented SEO services that you'd be happy to brand as your own.

4. Adds Value Through Detailed, Professional White Label Reporting

Hiring SEO reselling services allows you access to detailed white label SEO reports and a white label dashboard that you can send to your clients under your branding. These white-label reports help your clients understand the campaign results and tweak their strategies accordingly, adding more value to your brand.

5. Gives You Access to Paid Tools and Platforms

Not all SEO can be performed manually. For best results, you need insights and data that only paid tools can provide. When you hire an SEO reseller, you can access the most expensive premium tools and platforms. When you run data-driven campaigns, you need to measure the results for different SEO metrics, such as:

1. Organic traffic
2. CTR
3. Bounce rate
4. Keyword rankings
5. Domain authority
6. New backlinks and referring domains
7. Page speed
8. Conversions

Access to SEO tools such as AHREFs, SEMRush, UberSuggest, Google Analytics, SpyFu, and MozPro can help measure these metrics effectively. But this software and tools are exorbitantly expensive. For example, SEMRush's business account would cost you around $450 per month. Many startups and small companies can't afford such costly tools. Hence, the need for an SEO reseller comes into the picture.

6. Provides Access to Free Educational Material

DashClicks offers education and training for agency owners and their employees through blogs, webinars, video blogs, Marketers Mindset podcasts, a private Facebook group, and a support center. Our video blog is a storehouse of information; it contains Q/A videos, DashClicks tutorials, customer interviews, and live stream webinars.

DashClicks Offers All This Under One Dashboard

DashClicks offers a dashboard to help clients have a bird's eye view of the entire campaign, so you can assess the direction in which the campaign is heading and what it needs to accomplish your business goals.

How to Select the Right SEO Reselling Partner?

Since you assign your client work to your white label SEO service provider, it's crucial to choose the right partner. Here are a few tips for finding an SEO reseller you can trust.

1. Check Testimonials and Previous Reports

Data speaks louder than words. Therefore, check your SEO reselling partner's previous records and testimonials. Check if they offer the services you need and how good they are at delivering them. Apart from Google My Business, you can find such reviews and testimonials at G2, Cuspera, Serchen, and Capterra.

2. Check the Metrics They Use to Assess Performance

The perception of success differs according to the metrics an agency uses to measure its performance. Hence, find out the metrics your white label partner uses to evaluate their SEO work's success. Check their reports or case studies to see if they provide real value.

3. Look for a 360Ā° Agency

It's better to find a full-service digital marketing agency and not just an SEO service provider. Also, ensure that your SEO reseller has experience in the niche you're servicing.

What Services Do SEO Resellers Provide?

They offer a host of SEO-related services such as local SEO, website optimization, link building, and on-page SEO. Even though it largely depends on your SEO reseller’s service model, white label SEO services mainly include the following services:

1. Website analysis and SEO audits
2. On-page optimization and fixing metadata
3. Directory listings and local SEO
4. Content creation
5. Link building
6. White-label dashboard and reporting
7. Agency consultancy and project management

How to Resell White Label SEO?

Reselling white label SEO is crucial to your agency's growth. It's an art, and it requires good sales and negotiation skills. Here are three tips to resell white label SEO services successfully to your prospects:

1. Do your homework before you approach a prospect. Your clients must be the right fit for your agency, so you don't have to regret your decision a few months later.

2. Arrange and leverage impressive marketing collaterals such as SEO audits, SEO portfolios of past clients, case studies, and pitch decks. This might help: Search engine optimization case studies

3. Empathize and build rapport with your prospects. Offer them value through your services and maintain open and transparent communication.

What ROI to Expect from SEO Reselling?

You can quickly expand your digital marketing offerings leveraging SEO reseller services and boost your ROI. You'll get recurring revenue from active SEO projects, even if technically you are not working on them. Gross profit margin can vary from project to project, but you can expect an estimated profit margin of 20% to 50%. The boost in revenue will be visible across all the devices such as desktops, tablets, and mobile phones.

What are the Benefits of Tracking Results of SEO Resellers?

With a rapidly changing web ecosystem and algorithms, you can't just rest on your laurels, publish a website, and implement a few SEO tweaks. You need to track results to ensure your efforts are paying off and generating traffic even for the newer products and services. You can easily track campaign results using the white label reports generated by the SEO resellers. These reports include insights and analysis of keyword movement, traffic patterns, sources of traffic, and various crucial SEO metrics.

Why Use White Label SEO Reports?

White-label reports generated by the SEO resellers are data-driven and result-oriented; they help clients track and assess the performance of SEO campaigns. White label SEO reports provide the following insights:

• Keywords Rankings Reports

They will provide you with a clear picture of your website's rankings with different keywords. The keyword movement on the SERP ranking ladder will help you know which keyword to focus on next.

• Website Traffic

SEO reports will also highlight the traffic patterns and how much traffic is converting on your website. They will also track the percentage of the incoming traffic from the search engines. Real-time tracking helps you know the landing pages that are attracting maximum traffic so that you can emulate their success on other pages too.

Why DashClicks?

DashClicks is a value-driven white label organization that helps agencies scale through its proprietary software. We at DashClicks have tremendous experience as a digital marketing agency. Using this experience, we have created a SaaS platform that offers the best digital marketing software for agencies.

Our services are not limited to providing white label solutions alone. We also offer the expertise of industry stalwarts, who provide consultancy and expert tips to help your agency deliver the best in class services to clients. We provide free education and training to agencies, and we also run an elite coaching program to help agencies give transformational results to their clients. We help you multiply your revenue.

Free Education & Training

Winning SEO projects and selling related services should not be difficult for a digital marketing company that knows how to market its services. However, if you’re struggling to grow as an agency, we have training programs that can be highly beneficial for you. These resources can be of immense help:

1. DashClicks Video Blog
2. Webinars
3. DashClicks Support
4. DashClicks YouTube Channel

DashElite Coaching Program for Agencies

DashClicks also offers a DashElite coaching program for agencies. Some of its features​​ are:

1. One-on-one agency coaching to make sure you’re headed in the right direction
2. Access to DashClicks’ all premium software tools such as InstaSites and InstaReports
3. Get a direct chance to work with Chad Kodary CEO of DashClicks
4. Complete access to all of DashClicks’ courses and training programs
5. Access to the many valuable resources and tools you can use in your day-to-day operations, such as proposal templates, sales scripts, commission structures, SOPs (standard operating procedures)
6. VIP invites to DashClicks events
7. Slack access to your mentors and the entire DashElite tribe. Meet dozens of DashElite members who are all on a mission to grow their agency via group chat.

DashClicks’ Elite Coaching Program is only for marketers who want to take their agency to the next level. Join this program if you’re interested in scaling and becoming an agency that provides valuable, quality, and timely services. The program has a limited number of seats. Schedule a 30-minute free breakthrough session call.

Conclusion

Selling SEO is a profitable business through which you can quickly expand your earning potential even in times as challenging as now. If you don't have any experience, you can contact a prestigious SEO reselling service such as DashClicks and get access to a dedicated team of SEO professionals to undertake your projects. You can sign up here to get instant platform access.

Using white label services allows digital marketing agencies to build revenue potential and expand their business. White label agencies such as DashClicks also provide you with platforms such as InstaSites and InstaReports to help you build niche-specific websites and generate exhaustive reports for clients. They save your time and help establish your agency as a reputed, professional brand.

White label service providers are one-stop shops that offer the resources and expertise needed to boost customer loyalty, client retention, and brand reputation all of which help attract new clients.

Many solopreneurs and owners of small agencies find it challenging to deal with numerous in-house specialists or freelancers. Hiring these specialists can be exorbitantly expensive. For instance, you are a reputed web design and development company. Your clients will eventually ask for additional services such as PPC, social media marketing, PR, or SEO, along with your core services. If you don't have trained professionals on board, you may lose such contracts and clients.

So is there a way for digital marketing agencies to scale their operations without compromising service quality?

Yes, of course!

Hire white label services.

Table of Contents

• What are White Label Digital Marketing Services?
• Why Use White Label Digital Marketing Services?
• What is DashClicks InstaReports Tool?
• Conclusion

What are White Label Digital Marketing Services?

A white label digital marketing agency usually provides a set of services like SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand using your logo/name and resell to your clients as your own for a premium fee. Hiring white label services support your digital marketing agency, SEO company, or consultancy and allow them to get a skilled workforce.

So, you can accept additional service requests from your clients and add fresh revenue streams without having to hire new in-house employees. Meanwhile, you will also use the white label platforms and tools to generate explanatory reports loaded with data to impress your clients. They allow you to sell in your name services that you did not work on.

For example, agency A hires agency B to manage its clients' projects. Though the services will be delivered under agency A's brand name, all three parties benefit. Agency A gets the freedom to scale and focus on its core competence, and agency B gets more business based on its strengths. Meanwhile, the client achieves the targeted results in terms of traffic, conversion, and ROI.

Most agencies hire white label digital marketing services to manage specific client projects primarily because of capacity issues. Usually, full-service marketing agencies specialize in just one or two services. In some cases, their employees are overtasked. Most others don't have in-house experts to provide the many services that clients may need, such as social media marketing, SEO, and content writing.

A white label service provider bills the agency and not the client. Agencies usually inflate their rates to make a profit.

If you like this business model and think that it can be ideal for you, please take a moment to check out our white-label fulfillment services.

Why Use White Label Digital Marketing Services?

When you expand your business and clients start trusting you, they would eventually ask you to deliver additional services. Your agency may or may not specialize in those particular services, but you can't say no to an important client. Using white label digital marketing services allows you to say yesā  to projects from big enterprises and add high-ticket clients without having to invest in resources, training, or infrastructure.

Furthermore, white-label reports will also help you keep your clients satisfied and happy. If you want to position yourself as a full-service agency, white labeling is the best option for you. It can be game-changing for your business. Here's how:

1. Position Your Agency as a One-Stop Solution

Positioning yourself as a full-service agency is a good business strategy to attract new clients and retain the existing ones. However, you may face several bottlenecks and implementation issues along the way. Not every business can afford to hire an army of specialists such as copywriters, digital designers, developers, SEO and PPC specialists, social media marketers, PR specialists, and videographers. Therefore, they struggle with handling and fulfilling the diverse needs of their clients.

Using white label digital marketing services allows you to position yourself as a one-stop-shop that provides a broad spectrum of specialized services such as:

• Facebook Ads
• SEO
• Website design
• Funnel building
• Social media posting
• Content marketing
• Google Ads
• Directory listings

2. Free Time to Focus on Your Core Competency and Prospecting

When employees are overtasked, they work outside their core competencies resulting in frequent delays, wastage of time, and work dissatisfaction. It brings down productivity and employee morale.

White labeling additional services will save you from unnecessary hassles and allow you to focus on the jobs that your agency does best. It results in quality work, a happy workforce, satisfied clients, and renewed contracts.

3. Run Effective Marketing Campaigns

White labeling allows you to get more mileage from your campaigns. Did your in-house content team create an excellent piece of content? You can use the digital PR resources of a white label agency to promote it aggressively.

Using white labeling SEO services will give your content the push to rank on top in organic search. This sudden jump in ranking will lead to noticeably enhanced traffic, improved results, and conversion rates.

According to a HubSpot report, 59% of marketers said that inbound methods led to their sales teams' highest quality leads.

If your website is optimized for high intent and popular search keywords, it will attract high volumes of traffic and quality leads.

4. Keep Costs Down

According to indeed.com, in the U.S., the average annual base salaries of an SEO specialist, a digital marketing specialist, a copywriter, and a content strategist are $51,929, $56,070, $58,796, $75,641, respectively. It shows that hiring full-time digital marketing professionals is expensive. Hiring a team of six professionals could shoot up your company expenses significantly.

White labeling digital marketing services can help you scale as needed; they will provide you services without you having to hire or maintain an in-house staff. It will reduce costs and expand your abilities, allowing you to upsell existing clients and increase your revenue quickly.

5. Leverage the Incredible Power of Social Media

Social media is a highly effective marketing tool. It enables you to create brand awareness, increase engagement, educate consumers, run campaigns, and boost conversions. It makes a perfect use case for white labeling.

Just scheduling social media posts will not get you more followers, high-level engagement, or ROI. You should try social listening. It will help you measure brand sentiment, solicit social conversations and brand mentions on all major platforms. However, you can't easily find social monitoring experts, and social listening tools are prohibitively expensive.

White label agencies have skilled resources and premium access to costly tools that enable you to leverage social media to achieve your business goals. White labeling will also help you save time and money spent on hiring, training, buying tools, and doing research.

6. Keep Up with Algorithm Changes

Social media platforms keep changing their algorithms to provide optimal user experience and reduce misinformation. But it makes things difficult for marketers as organic feeds can completely disappear after such updates are rolled out.

To address this, experts at white label agencies craft strategies according to the changes in algorithms. They supplement organic content with paid advertising to reclaim the lost organic reach. They work to offset the apparent impact of such algorithm updates often shown in social media analytics reports.

White label agencies have dedicated resources to research algorithm changes and update tactics accordingly. It can free you from the heavy lifting of reverse-engineering a social platform's latest whims and fancies. The result? No more sleepless nights every time Facebook, Instagram, or LinkedIn changes their algorithms that might impact the visibility of your posts.

7. Assess Social Media Strategy and Campaigns

A white label agency is not just an extension of your team; it is also a reliable, accountable partner in progress. It will offer you valuable consultations on marketing campaigns and help you tweak them as per client needs and expectations.

Suppose your team has created effective messaging to support your campaign and stunning graphics to engage audiences. Your white label partner will guide you on the right tone, language, or imagery to increase your campaign's impact. It will also suggest the right hashtags to increase your visibility and the best story angles you can try for different audiences.

8. Manage SEO

SEO is getting increasingly complicated because of the sweeping changes in search engine algorithms. Your mistakes may cost you big if you don't address them in time. To succeed, you need to implement various strategies such as:

• On-page SEO
• Technical SEO
• Local SEO
• Schema markup
• Google rich results

Impact of SEO on your business

With more than 3.5 billion searches, businesses get infinite opportunities every single day. So, a website that's ranking on search engines can have a tremendous impact on a business.

With thousands of visitors, you can achieve a reasonable conversion rate if you offer a good user experience on the site. More traffic means more leads, conversion, and local traffic, which accounts for a significant chunk of sales for local businesses.

A white label agency has trained SEO experts to help your website rank on popular keywords to generate revenue from the incoming traffic. If you can attract a high traffic volume, you don't need a sales team.

9. Get Access to Premium SEO Tools

The key to SEO success is your ability to leverage premium SEO tools to target high-value keywords and optimize your website to attract targeted traffic. There are many SEO tools, but most are unaffordable for creative agencies.

Since white label agencies serve many businesses and clients, they have the trained experts and premium access to these tools. If you go for the paid subscription for these SEO tools, you might end up paying over $10,000 per year only on the software. However, with white label agencies, you get to access the best SEO tools and save over $10,000 per year that you'd have otherwise spent on buying premium accounts.

10. Use White Label Reports

You can download the SEO audit report using a tool, but explaining its technical intricacies to your client can be difficult. A white label agency has trained professionals who understand data and can identify trends. A partnership with a white label SEO agency will help you explain the complex reports.

DashClicks InstaReports provides data-driven, informative, and easy-to-understand SEO reports that you can share with your clients to help them update their strategy. These reports are comprehensive and answer every question your client may ask. They also provide in-depth analysis on how to improve a campaign.

11. Implement Effective Content Marketing

Effective content marketing hinges around fresh content that offers value. When you resell white label content, two teams are involved in its creation, curation, and promotion, ensuring optimal quality, timely delivery, and impressive marketing.

For example, you and your white label agency work on a killer case study to boost traffic and conversions on a client's website. Once it is ready, all three parties, i.e., you, the client, and the white label agency, will promote it to achieve your respective objectives since you all have a stake in it.

What is DashClicks InstaReports Tool?

DashClicks InstaReports offer a comprehensive overview of your business and marketing. They showcase the most significant pain points of your customers and highlight gaps in your strategies. Your clients can use these reports to find relatable solutions.

Hundreds of digital and PR marketing agencies have partnered with us. They use our white-label platforms to gain traction and achieve noticeable results for their clients.

You can generate the following types of reports using the DashClicks automated reporting system.

• Business details
• Overall scores
• Listings
• Reviews
• Social
• Website
• SEO
• Google Ads
• Facebook Ads

If you want to look at a sample report that the InstaReports software generates within seconds, click here.

Conclusion

59% of businesses cite cost-cutting as a significant reason for outsourcing or white labeling. This and the many other benefits of white labeling will continue to drive this business in the future. White labeling is on the rise across the globe, and for a good reason. If you haven't used it yet, it's time you did. DashClicks offers all these advantages and resources like DashClicks InstaReports to keep your clients happy. Visit our website today to know more.

Even if you have long-term clients, you can't predict market fluctuations and their impact on your agency. Therefore, to sustain your business and keep it afloat, you need new clients and fresh revenue streams.

But finding qualified leads and the right clients is no cakewalk. You have to build trust for your agency among people unfamiliar with your brand.

In this blog, we discuss how you can get more clients in the short term. We focus on ten proven strategies that have worked wonderfully for several businesses. If used effectively, these can help agency owners stand out and thrive.

1. Get Positive Customer Reviews and Awards

Customer testimonials, reviews, awards, and certifications are indicators of your reputation as a business. Reviews aren't common among web design companies and digital marketing agencies. Therefore, even a few reviews on Google, Yelp, or Clutch will help your company stand out and build trust.

Rewards and certifications are crowd pullers. When you establish yourself as a company that provides high-quality services, businesses line up to work with you. Certifications help win local and state-level projects and avoid relentless bidding on jobs to get new clients.

Similarly, potential clients also look for customer reviews before they call you for a quote. 90% of customers read online reviews before they decide to buy a product. So, getting positive reviews is the best way to generate new clients.

2. Create Unique, Genuine Resources

Offering resources such as instant website builders and report generator software can help agencies with customer acquisition in a big way. By solving your customers' core issues, freeing them from the tedious day-to-day tasks, and enabling them to achieve more, you can easily attract their attention and build more transparent, trusting relationships.

For example, DashClicks allows you to use their white label InstaSites software to serve your clients. With this software, you can build a user-friendly, niche-specific custom website within seconds. It can transform your prospecting process and deliver high value with lightning speed. DashClicks InstaSites offer you the following three benefits:

A. Instant Websites

As a digital marketing agency, your ability to build an InstaSite within a matter of seconds can be a transformational experience. With the DashClicks InstaSites platform, all you need to do is fill out an online form and press the enter button. It will help you form an excellent first impression and increase your chances of winning a contract.

B. Niche-Specific Templates

You can revolutionize your prospecting process by allowing your clients to choose from a wide range of industry-specific templates to create an InstaSite. It will help you to work with multiple niches. For example, different niches such as an agency, business, and services, event, gardening, travel, fitness, legal and non-profit may have varied requirements from their websites. A restaurant might be looking for a different website template than a real estate company. When you offer your clients a wide range of niche-specific website templates, they stay.

C. Bulk Website Builder

DashClicks' single and bulk builders allow you to create hundreds of new websites with a single click, saving you time, effort, and money. With the help of DashClicks bulk InstaSites builder, all you need to do is upload your client information using a CSV file, and the bulk builder will create all the required websites with just one click. To know more about how it works, watch this YouTube video. After completing those websites, you can send them to your prospects for review. You don't need any coding or designing experience to make these sites.

3. Focus on Marketing and SEO

Marketing, blogging, and SEO are the most effective ways of prospecting. They help drive traffic to your website, thereby making people aware of your service quality. Working on various keywords and employing standard optimization techniques can help you discover more business opportunities. When researching keywords, make sure they express buyer intent.

It's also essential to follow the latest trends to create fresh content and tweak old content accordingly. It will increase your visibility on search engines, and users will start acknowledging your website for trending and niche-specific content.

4. Get Involved with the Local Community

Community outreach is one of the best ways of prospecting and business development. Find opportunities to tap into the local community ā attend local events and collaborate with regional organizations to promote your business. If you have the time and resources, try community outreach to find leaders and meet potential customers. This process is long and tedious, but it leads you to loyal customers who will stick around for a long time.

5. Run Paid Ads

According to Google, for every $1 spent on Google Adwords, businesses earn average revenue of $2. So, running paid ads can be the best way to generate new clients. Though most agencies do it, but to succeed, you need to set your budget and have a strong keyword strategy. Apart from running ads on Google, you can also use Facebook and LinkedIn to target specific audiences. Include a compelling offer or guarantee in your ads to increase their conversion rate. To know more about how you can achieve more success through paid ads, click here.

6. Try Custom Emails

Email marketing is still as relevant as ever. Since the open rate of most template-based emails is relatively low, try writing a custom email to your prospects through email management tools. It will boost the chances of conversion, especially if it provides value and gives an offer. You can use the power of personalization to make your emails even more effective.

7. Leverage Offline Events

Offline events are a great way to generate leads. Some events in your niche can be highly engaging and rewarding. For example, the auto industry looks forward to car racing events, car shows, and swap meetings to network, prospect, and get more clients. Try attending tech meetups, startup competitions, seminars, and panel discussions.

Such offline will allow you to reel in the foot traffic, network aggressively, and meet other attendees to create brand awareness and promote your products and services. Face-to-face conversations are often the best way to build long-term relationships without sounding too salesy.

8. Get Partnerships and Referrals

Partnerships and referrals work best as an acquisition strategy if you get them from agencies and businesses of a different vertical or price range. When marketing and promoting, you may come across many prospects who don't match your ideal buyer persona. However, if you find another business whose buyer persona complements yours, it's a good idea to work with it for mutual benefit.

9. Promote Your Accomplishments

Do an excellent job at customer service and quality, receive a testimonial from a happy customer, get yourself featured in a local or national journal or TV show, or win an award and then promote it aggressively. Talk about it in your marketing messages, social media posts, blog posts, paid ads, tweets, case studies, and everywhere else you can. You could even write articles about your achievements or awards, repurpose this content, use photos of the award ceremony, and develop a case study for broader publicity. It is a fantastic way to spread awareness about your business, build trust, and get more engagement.

10. Use Storytelling to Create Buzz

Storytelling is a great way to engage with your audiences and move them ahead in the sales funnel. You can do it on different platforms through website content, blog posts, paid ads, guest posts, retargeting, YouTube videos, podcasts, and SlideShare presentations.

Putting your point across through a compelling story is a more effective strategy than a monotonous discussion using data points and abstract ideas. We understand stories, learn from them, remember them, and hold on to them in times of crisis. Stories, when told well, can have a profound effect. Therefore, they are the best way to create marketing buzz. To know how to use storytelling to create awareness, click here.

Conclusion

Client acquisition is a never-ending process, so marketers never sit idle. Hopefully, the blueprint shared in this blog will help you to build a sales pipeline. All of these tips are easy to implement, provided you are ready to invest the needed time and effort. Do let us know your views on these strategies in the comments.

Consumer buying behavior has undergone rapid changes in recent years. With so much marketing noise these days, users rarely make a purchase decision immediately after seeing an ad. They evaluate their purchase options several times before deciding.

When they are busy searching online, the various options available to them can be overwhelming. It is why Google terms this stage of a buyer's journey the "Messy Middle."

It's crucial to reconnect with your prospects, especially when they are evaluating their options. Remarketing is the only way to target such customers. Businesses generally use remarketing ads for brand awareness, but you can also use them to send the right marketing messages at the right time. Remarketing ad campaigns can boost your revenue by increasing conversions and ROAS (return on ad spend).

In this blog, we discuss in detail remarketing ads and how to use them effectively to get the most from your paid campaigns.

What is Remarketing?

Businesses are increasing the number of interactions with website visitors to boost sales. Since a user enters the sales funnel the first time they visit the website, it is your responsibility as a marketer to send them the right marketing messages to propel them further into the sales funnel. It increases their awareness of your brand, so the next time they make a purchase, they will consider your brand too.

Remarketing helps businesses achieve various objectives such as promoting awareness, increasing registrations, and driving sales. Initially, you can try both Google and Microsoft platforms for remarketing as both have distinct features. As a market leader, Google is known for its mind-blowing search volume. Meanwhile, Microsoft is known for less competition and affordable prices compared to Google.

Why Are Remarketing Ads so Important?

You can use remarketing ads on both Google and Microsoft to increase the impact of your regular PPC campaigns. Google gives you access to reach more than two million websites and apps through GDN (Google Display Network). Meanwhile, the Microsoft Audience Network allows you to reach users on reputed websites such as Forbes, Yahoo, AOL, and Amazon. You can produce engaging ads, leverage automated bidding, and extract performance reports using remarketing campaigns.

Types of PPC Remarketing Ads

Most remarketing ads target past visitors as they browse different websites on Google Display Network. Since the retargeting feature of PPC ads has a tremendous impact on your conversion rate, you can try several types of ads in this category. Some of them are:

A. Dynamic Remarketing Ads

It is highly customized and, therefore, highly effective. During dynamic remarketing, marketers try to bring users back to complete the buying cycle. They systematically show potential customers ads of specific products that they visited on their website. Highly targeted, these ads get the best results if shown at the right time.

B. Remarketing Lists for Search Ads (RLSA)

Remarketing lists target the customers that perform follow-up searches after they see a product on a website. RLSA allows you to customize your search ads campaign for your website visitors. It also allows you to customize your bids and ads when these visitors search on Google and partner sites.

C. Video Marketing Ads

YouTube also allows you to remarket to the people who have viewed your videos or visited your YouTube channel. It is also an excellent way to generate leads and increase subscribers.

D. Customer Match Lists

Customer match lists allow advertisers to create paid ads to target prospects on different channels such as Search Network, Gmail, Display Network, and YouTube. They use a visitor's contact informationāphone number, email address, or physical address.

A customer match list is highly result-oriented. With it, you can match around 50.40% of your email list to real users who you can target through your ads. It allows Google Ads and Microsoft advertising to show ads online.

How to Implement Remarketing?

Although remarketing ads are a proven way to drive results, your strategy may vary according to your client's business goals. You can use the following to narrow down your campaign's focus and achieve your client's objectives.

A. As far as access to visitor information is concerned, Google advertisers are on top, and they can target most website visitors and app users. Therefore, you can use the "Google ads optimize list" to reach your website visitors, app users, and your audience at other places.

B. You can also use MSFT (Microsoft Corporation) ad targeting options on Microsoft platforms. It will help you experiment with innovative bidding techniques to optimize conversions.

Here are a few intelligent bidding strategies you can use to drive conversions:

A. Enhanced CPC (cost-per-click): It can help you tweak manual bids so you can target interested potential customers.B. Target CPA (cost per action): In such remarketing ads, you need to optimize your bidding to get maximum conversions at the predefined cost per action.C. Target ROAS: It allows you to generate more revenue at a predefined ROAS.

Tip: You need to raise your bid if you want to reach more customers and improve ROI. Consider making a bidding strategy to stay competitive and achieve a high-quality score and improved ad rank. With a better quality score, you have a higher chance of being seen on the Google Display Network.

How to Set Up PPC Remarketing Ad Campaigns?

A. You need to target lookalike audiences or customers with similar characteristics to those on your existing remarketing list.

B. Reconnect with the website visitors who abandoned their shopping carts.

C. If you have a list of customers, use it to upsell or cross-sell your secondary or complementary products. They are more likely to buy. You can also customize your ads for them and create remarketing lists for specific products.

D. To prevent inundating customers with an overwhelming number of ads, limit the number of times your visitors can see your ads.

E. Schedule the ads when your target audience is most likely to see them. You can use Google Analytics for this purpose.

Tips for Creating Effective Remarketing Ads

A. Use custom ads and keep the content relevant to your audience. Maintain visual uniformity, and use strong calls to action (CTAs). You should also test your ad copies frequently through split testing.

B. Use responsive display ads. They adjust to fit any space neatly. It will save you time and improve the user experience across different devices.

C. If you have a remarketing list that is more likely to convert, you can increase bids on it.

Conclusion

Since remarketing ads are created to help you reconnect with users who have already shown interest in your products, you should continue experimenting and tweaking your bidding strategy to improve your ROAS. In trying to connect with your ideal customers, focus on the objectives you want to attain.

If you need expert help with remarketing ads, DashClicks should be your one-stop destination. As a white label PPC agency, we will run your campaigns as per the latest market trends to achieve the best results. To learn more about our remarketing services, click here.