Are you struggling to attract your ideal clients? If so, you're not alone. Many businesses struggle with this issue. The good news is that there is a solution. Creating a client profile can help you focus your marketing efforts and attract the right people to your business. Keep reading to learn more about how to create a client profile, as well as some tips for making it work for your business.

What Is a Client Profile/Ideal Client Profile?

Understanding your ideal client profile is a crucial first step in developing an effective marketing campaign. A client profile describes what makes up the perfect customer for your business ā identifying their interests, values, background, and key motivators for their purchase.

It paints a detailed picture of who you'd like to target with your products or services. Knowing the types of customers who will be most interested in what you have to offer allows you to craft more relevant and effective messages that can help convert leads into the champions of your brand.

While a client profile is often confused with a "buyer persona," it goes deeper by examining individual motivators contributing to purchase decisions made by members of the identified demographic target segment.

With this information, you can create highly-tailored content that speaks directly to your potential buyers' needs, helping them make informed decisions while they shop.

Image Source: TheSmarketers

How Is an Ideal Client Profile Different From a Buyer Persona?

Many entrepreneurs need help understanding the differences between an ideal client profile and a buyer persona.

An ideal client profile matches your business offerings with particular characteristics and traits of your target clients. It helps you clearly define who you're targeting but isn't a complete representation of your target consumer. On the other hand, a buyer persona is a full description of all aspectsāfrom demographics to psychographicsāof the consumer you are trying to reach and persuade.

While both strategies should be used for making your marketing strategies more effective, understanding how they differ can help inform more successful marketing goals.

Five Ways an Ideal Client Profile Is Different From a Buyer Persona

• An ideal client profile is more focused than a buyer persona—it narrows down potential target customers based on specific characteristics and traits rather than providing an all-encompassing description of a potential customer.
• A buyer persona includes the demographic information of your target customer, whereas an ideal client profile does not.
• A more in-depth buyer persona provides insights into your target consumer’s interests, lifestyle, and purchasing habits. An ideal client profile often needs to provide more detail.
• An ideal client profile may include other information, such as age range, job title, and industry experience, to help you better understand who you are targeting.
• A buyer persona is a long-term strategy that provides the basis for your ongoing marketing activities. At the same time, an ideal client profile can be used to develop short-term campaigns or to target a specific market segment.

Why Should You Develop an Ideal Client Profile for Your Business?

Understanding and defining your ideal client is essential for any business. A well-developed client profile can provide invaluable guidance on how to tailor your content, pricing strategy, and marketing campaigns to the specific needs of your target group.

A detailed understanding of who you are targeting will help you create more effective strategies with budget-friendly resources that get you better results.

Developing an ideal client profile can also provide insights into the type of customer most likely to convert. Creating a profile that aligns with those needs helps ensure that your product or service investment is worth it at every step in the customer journey.

Ultimately, having an accurate client profile increases your brand trustworthiness, loyalty, and lifetime value ā making it an essential part of success for any business model.

How Do You Create an Ideal Client Profile Template?

Creating an ideal client profile template is valuable for any business, making it easier to determine your target audience.

The profile should go beyond the basics of demographics or buyer personas and consider factors such as needs, interests, and behavior. It lets you better understand the type of customer you want to work with.

To create an effective template for your ideal client profile, consider how each piece of data relates to the larger picture and ask yourself what other insights can be gleaned from that. Additionally, try to ensure your team considers all areas so there aren't any blind spots.

By taking some time at the outset to craft an ideal client profile template and continually refining it over time, you'll have much greater success in coming up with strategic marketing ideas that reach the right people.

Template for Creating an Ideal Client Profile:

While the ideal client profile design differs for each business, a general format you can begin with is given below.

• Name & Job Title
• Demographic Information (Age, Gender, Location)
• Interests & Lifestyle
• Industry Background/Experience
• Income
• Goals and Objectives
• Budget
• Key Motivators for Purchase/Pain Points
• What Makes Your Business Stand Out to Them/Benefits

Tips for Creating an Effective Ideal Client Profile

When understanding the myriad aspects of your ideal clients, creating a client profile is an invaluable tool for any business that hopes to succeed in the long run.

Crafting an effective profile involves gaining insight into your clients' demographic qualities and considering their interests, buying habits, and pain points.

A great way to start is by creating a template that lists out essential questions you need answers to. It helps you easily fill out individual profiles as they arise and allows you to compare and contrast different segments of customers more efficiently.

As you gather more data regarding what your ideal customers look like and how they behave, use this information to update and improve your profile ā creating a powerful tool for understanding your target audience on a deeper level.

Image Source: Expandi

Examples of Ideal Client Profile

When creating an ideal client profile, it’s important to be as detailed as possible when outlining the characteristics of your target customer.

• For example, an ideal customer profile could be a female entrepreneur between 25 and 35 years old who is in the early stages of business growth, seeking ways to simplify online marketing and step up her digital presence.
• Another example of an ideal client profile might be large companies in the B2B space, with upwards of 1000 employees, offering innovative products or services and looking to break into new markets.

No matter what industry you're in, developing thorough profiles of your ideal customers allows you to focus your efforts better and create more effective marketing materials that speak directly to these potential clients.

Summing Up

Developing and honing an ideal client profile is essential for any business owner serious about attracting and retaining the right clients. By creating an accurate and detailed profile of your ideal client, you can focus your marketing efforts on strategies that will likely reach them. Understanding your ideal clients will also help you tailor your sales pitch and services to meet their needs. While it may take some time to put together, developing an ideal client profile is well worth the effort.

As an agency owner or business owner, you're always looking for ways to improve your SEO and get ahead of the competition. But what are the biggest challenges you'll face in 2023 and what trends should you be aware of? Here's a look at the latest data from relevant experts.

The Challenge of SEO in 2023

Keeping up with the evolutions of SEO strategies can be intimidating, especially as the landscape shifts rapidly. In 2022, we faced the difficult challenge of ensuring that our SEO practices remain up-to-date and effective in light of continuously-evolving search engine algorithms.

In 2023, companies must devote significant resources to staying abreast of the latest developments in search engine optimization if they want their websites to remain frequently visited and accessible.

Image Source: BSquared

Keeping tabs on trends through blogs and industry experts and anticipating changes as technology evolves is crucial in securing your website's future success. For those willing to make the effort, mastering this challenge could be immensely rewarding in terms of website traffic and profits.

Five Main SEO Challenges in 2022

1. Mobile Optimization

With the ever-increasing use of mobile technology, search engines such as Google are continuing to prioritize mobile optimization. As such, companies must ensure that their content looks appealing and functions properly when displayed on smaller screens.

2. Voice Search Optimization

We saw more people using voice search to find content in 2022, and it's critical to optimize for voice search in 2023 as well. Ensure that your content is optimized for natural language search queries and includes phrases people use when talking aloud, not just text-based ones.

Image Source: SerpWatch

3. Structured Data

Structured data became increasingly important for SEO optimization in 2022, as it helps search engines understand the context of a website's content. Companies must ensure that their website's structured data is formatted and up to date if they want to stay competitive in 2023 and beyond.

4. Content Optimization

High-quality, informative content was essential for SEO success in 2022, and it's important to create SEO-optimized content with keywords that are relevant and useful to customers in 2023 as well. Quality over quantity should be your ultimate goal when it comes to good SEO.

5. User Experience

Good user experience was paramount for SEO success in 2022, and is poised to remain so in 2023 too. So, ensure your website is easy to navigate and provides an amazing experience for visitors.

The Main SEO Trends for 2023

1. Mobile-First

With the dawn of 2023 and ever-evolving digital landscapes, businesses need to be aware that one of the main trends is mobile-first optimization. With advancements in technology, devices are becoming more compact while providing powerful capabilities. A website optimized for mobile can no longer be an afterthought, but should instead be central to any business's decisions for website and customer experience design.

2. Voice-Search

Additionally, with the rise of voice search assistants like Alexa, there has been an increasing demand for hands-free experiences that give users easy access to information without manually typing in a query. Businesses that capitalize on these advances will benefit tremendously as customer engagement and customer satisfaction increases.

3. Awareness

Overall, SEO in 2023 will continue to be a challenge as the landscape continues to evolve. Companies must stay abreast of developments while staying on top of trends like mobile optimization, voice search optimization, and structured data. By doing this, they can ensure their websites are optimized for success and remain relevant in the years to come.

4. Personalization

It focuses on delivering content tailored to individual users through analysis of their preferences and behaviors. It involves user experience surrounding the design of products or services with an emphasis on ease of use.

5. Structured Data

Companies must focus on structured data; the organization of information in a way that it can be readily understood by machines, in 2023. Businesses that implement these concepts successfully will find themselves in a competitive advantage over companies that do not.

How to Adapt to Changes in SEO to Stay Ahead of Your Competition?

The landscape of SEO is continuously evolving, making it essential for all businesses to be mindful of the latest trends to remain competitive.

Staying abreast of new developments in SEO should be a priority and by dedicating time and resources to researching, understanding, and adapting to such changes, companies can capitalize on the opportunities presented by this ever-evolving field.

Image Source: Jootoor

As such, businesses must not only focus on keeping up with current occurrences but also prepare for what’s ahead. Continual adaptation will ensure businesses are able to take advantage of the best possible opportunities in the search engine space.

Tips on Staying Ahead of SEO Trends and Challenges

• Keeping your website ahead of the content, Social Media, and SEO trends is essential for ensuring continued success for any digital platform. To remain competitive, staying informed on the latest algorithms and content updates from search engines is key.
• Staying ahead of the competition also involves breaking away from traditional content creation methods and thinking beyond simple SEO keyword optimization. Modern SEO involves prioritizing topics, creating conversational engagements with customers, researching and understanding what resonates across different user personas, and providing valuable resources promptly.
• Additionally, leveraging analytics and research can help you identify gaps in the industry which are great opportunities to set your site apart from competitors. Finding ways to stay one step ahead will ensure you’re leading the way for modern SEO tactics.

Keep Your Website Updated

Keeping your website up-to-date with fresh, engaging, and relevant content is critical to keep your visitors engaged. Adding keywords and optimizing images and videos ensure that your website will stand out in the search results.

When these elements are incorporated into each page on your website, it will be easier for potential clients or customers to find you quickly and efficiently. Regular updates also give visitors confidence that your product or service is still relevant, as updating your web pages shows an effort to stay up with current trends.

Keeping a current website can improve credibility, and customer loyalty, and provide continued engagement with your existing and prospective customers.

If you are struggling with your SEO rankings and need help, we are here for you. At DashClicks, we have a full-fledged team of SEO specialists and experts who can help provide the best results for your client and grow your digital marketing agency. From dealing with challenges to staying on top of trends, we do it all. Join us today to reap the benefits of our white label SEO fulfillment services for your agency.

Summing Up

With the ever-changing landscape of SEO, it is essential to keep up with the latest trends and be prepared to adapt to them. This year, focus on mobile-first optimization and voice search. Other trends to include in your SEO strategy are personalization, user experience, and structured data. Besides these, keeping your website updated with fresh content, relevant keywords, and optimized images and videos can help you stay ahead of your competition.

We all have days where we simply don't know what to do with the seemingly infinite customer data for marketing that we have with us. Moreover, it's always difficult to find effective ways to extract value from this sea of information. To further add to the predicament, customer data is ever-growing with more and more people accessing every kind of device, and even different software generating their own data about user behavior.

So, how does a business wade through this never-ending stream of information and get valuable digital insights needed for boosting profits, sales, and performance? After all, we know the importance of customer data for marketing in the growth of any business.

Fortunately, there are solutions for it ā You need to know practical ways that help extract value from your customer data for marketing. In this post, we are going to discuss 8 solid ways to do so. These will help you know where to aim your analytical efforts, helping you eventually achieve increased brand reputation, awareness, and profits for your business. Let's get started:

1. Big Data Isn't Going Anywhere

Have you ever looked at big data? If so, you might have sighed at its sheer volume and found it as a huge mess of random data. Unsurprisingly, many businesses tend to ignore big data because of this very reason. But, the thing is, they make a real mistake when they do so. When you are able to screen, filter, and interpret what's valuable in big data, you drive incredible value from it.

The bottom line? It's about time that businesses realize that big data is here to stay and acknowledge the fact that you can find useful data in it. This is the first step that businesses need to take if they want to extract valuable customer data to aid business growth.

Image Source: Instinctools

2. Find an Analytics Solution

To make use of customer data for marketing, you need to have the right talent and tools to wade through the mountain of information and find data that makes sense for your business.

If you take a look at established brands, a lot of them have already allocated an operational budget to analytics and dedicated entire departments to this job. Many small to medium enterprises, on the other hand, have found an analytics solution that is well-suited for their budgetary and size requirements.

In all, consider investing in analytics if you are looking to extract real value from customer data.

Note: Now that we are on the subject of analytics, we want to recommend the DashClicks' Analytics app for your business. The app allows you to monitor and report on all your marketing campaigns in a single place. You can also view granular data insights on the software to make smarter marketing decisions.

Here are some other important features of the Analytics app that you should also know of:

• Get a birds-eye view of all your marketing campaigns and see cross-channel reporting in real-time.
• The white label marketing analytics platform allows for integrations such as Facebook Ads, Google Analytics, Google Ads, and CallRail.
• You receive accurate white label reporting in real-time.
• You can create a custom date range to view all your data.

3. Streamline Your Operations

Another way you can get value from customer data for marketing is by using the insights for your internal operations. For instance, with composable CDP you can identify where to trim excess costs and where to invest more strategically. The insights can boost your efficiency and decrease the spend that would have otherwise been wasted, leading to a spike in revenue for your business.

Let's take an example to understand this point further. Your customer data shows that you are receiving an increasing amount of marketing responses from Instagram and Facebook. It also depicts that you are getting less of it from YouTube. Now, in such a situation, you must think of it as a signal that for your business offering and target audience, you can cut down your YouTube spend and dedicate more of your efforts to the social platforms that are working well for you.

4. Analyze Historical Data

When you talk of getting value out of customer data for marketing, individuals consider digital insights or metrics as a means to foresee the future. However, it's vital to note that the lessons taught from past data are some of the most significant ones. Therefore, you should use and analyze historical data from vital customer information. It's about time that businesses consider the fact that the data gathered over time is simply the best information available to them. Using historical data to understand your customers is always a step in the right direction.

Let's take an example to further understand the point we are making. For instance, you should be paying attention to your sales data from the last 5-10 years. Why? Because analytics put to the task of discerning previous customer sales information can provide extremely helpful information about customer purchase patterns and behavior.

Image Source: Databox

5. Think of Social Media as Dataā  Too

Social media isn't just a channel to get in front of your potential customers. It shares an extremely large portion of the world's overall data. Now, the great news is, you can get real value from customer data for marketing if you examine different social media platforms and use the unsorted, unfiltered data that you find there. When you go deeper into social media data, it helps you know where your market is and what your market is actually looking for.

Image Source: SproutSocial

Tip: Ensure you check the trends that show up on social platforms as it will help you know the factors and trends you need to leverage for your own business. Doing so can even help you move ahead of your competitors and generate more business for your company.

6. Analyze Client Churn

One of the areas in which big data, coupled with analytics, can create a huge difference for your business is “client churn.”

For those who are new to the term, “client churn” means the turnover rate of clients or customers from being regular buyers to taking their business someplace else.

Analytics that focus on the specifics of your client churn can help you increase customer retention and become more profitable.

For instance, the process can involve looking at your customer data and making inferences that let you know why some customers support your business for a certain period and then don’t stick around. The process can also explain why others stay loyal to you.

7. Make Data Accessible

To get the best possible ROI (return on investment) from your customer data for marketing, ensure you share the digital insights with those who may need it. For instance, if you know something important about the behavior or needs of your customers, share it with someone in your company who can actually use the information and put it to use.

The bottom line?

Information can only be useful for your business if its access is given to people who know what to do with it. Think about it this way – Suppose a person handles customer support in your business, then they should be able to share a customer complaint with a department that can further offer insight into the problem or even provide a resolution for it

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Image Source: Plytix

8. Consider Automation

A lot of people are of the view that automation is applied just to mechanical, physical activities. But, it is applied to data analytics too.

When you put your faith in software and algorithms to sift through the data rather than carrying out a line-by-line analysis of every bit of incoming data, you get more valuable insights about your customers. Also, automation helps you find only what's relevant to your needs.

All in all, while looking for a more effective solution when faced with the question of how to extract insights from data, ensure you consider implementing automation.

An additional benefit of using automation is that it frees up your employees for activities that best suit their talents. They are also able to focus more on innovative, ambitious activities.

Wrapping It Up

As more and more data is being generated with each passing day, it's becoming even more difficult for humans to keep tabs on it. However, this data has a lot of hidden insights that can help your business soar and reach new heights. With actionable tips and the correct strategies, you can select the right data, examine it, and put it to the best use. The different ways we have discussed to extract value from customer data will help you during this time.

Agency business has a massive demand, but an enormously high agency failure rate keeps jolting the business world.

There can be many culprits behind it, such as increasing competition, difficulty finding the right workforce, lack of tools, lack of proper strategy and processes, and vague goals.

Sometimes agency owners might be shooting in their feet when they don’t have structured processes, robust customer support, and smooth communication. But, these days, external factors such as financial downturns and increasing competition can also spoil the game.

Whatever the case, there is a workaround for it.

This article shares five agency growth secrets for running an agency business successfully.

1. Put Customers First

After the 2008 recession, the worst economic downturn since the Great Depression of the 1930s, approximately 170,000 small businesses went bankrupt. But Ruby Receptionists, the virtual receptionist service, survived it.

It could be possible because Jill Nelson, the company’s founder, focused on providing extraordinary customer service.

He wanted to establish his company as a trusted partner for businesses in their darkest hour. Business owners faced overwhelming challenges during the crisis, but Ruby sparked hope among them and offered its services as a generous and optimistic human voice guiding their customers.

Ruby not only survived but grew by 15%.

Pro Tip: Offer exceptional customer service and put your customer first. It becomes even more important during tough times such as economic downturns. If needed, go the extra mile to help them.

Image Source: Lexer

2. Focus On Your Core Competencies

David Sardinha, the ex-COO of The Marketing Machine (TMM), an agency based in North Carolina, focused on his core competency of creativity and design during the 2020 COVID-19 pandemic. He had to move his office to another location while his team was working from home. He lost many of his clients, but he discovered new opportunities amidst this darkness and chaos.

This time the opportunity came in the form of a restaurant, "Margaux's," an ex-customer of TMM.

Some of his previous clients came back to change how they did business in those tough times. The only mantra for businesses to succeed in those tough times was to show their customers that the service providers were still there with them.

Image Source: SuperOffice

Repositioning brands was the best option at the time.

TMM focused on their core competency, i.e., creative designs, to help their client, Margaux's, to reposition their business as a takeout restaurant during the pandemic.

The transformation was not easy.

But it helped them establish themselves as a brand that stood with its customers in extremely tough times, making many loyal customers for TMM.

3. Offer Helpful Resources and Tailored Guidance

B2B businesses act differently than their B2C counterparts. So customer relationship should be their top priority. The best B2B businesses act as consultants rather than retailers or product sellers. They are available at every step of the way for support and guidance, helping their clients achieve their goals.

It includes offering resources and providing tailored guidance.

So, a sale is not the ultimate objective for an agency business. It is actually the beginning of a long journey; you grow with your customers.

This is a crucial step in client retention.

Ask for their feedback and provide value. Be their savior and help them achieve their objectives. The most memorable companies are those that try to become a part of their clients' growth stories.

Pro Tip: You can use DashClicks' project management software to efficiently manage your project. It allows you to track processes and intervene if something goes wrong. It also enables you to finish the project on time and with the right resource allocation.

4. Differentiate Yourself From the Crowd

Every agency claims to be unique, so it sounds more like a cliche. The best agencies successfully differentiate themselves from the competition.

It requires creativity and innovation.

Businesses should have a reason to choose you over others.

Pro Tip: Find your unique selling proposition (USP) and promote it aggressively on the web, including your website and social media. Mention the facts and data to support it.

Image Source: Planium Pro

5. Hire the Best Employees and Put Them First

According to a Marketing Land study, hiring was a big challenge for 44% of the respondents, mostly agency owners.

The ideal employees are the most passionate, not those with the most experience. Agencies are already struggling with a high attrition rate. You won't find people sticking with one agency for a long time.

Extremely high pressure, burnout, and working with dozens of clients are the prime reasons for it.

So hiring and retaining the best people is always a challenge for agencies.

However, if you have the best processes and put your employees first, you can retain them for a long time.

Pro Tip: You should be transparent during the hiring process and honestly disclose your expectations. This way, you are more likely to find the right people for your agency.

Pro Tip: Allocate work evenly in the team, and don't overload your employees. Don't accept a new project if you don't have the bandwidth. You can hire DashClicks' white-label fulfillment services to scale your agency if you don't have sufficient bandwidth and expertise.

Pushing your employees beyond their limits is a sure way to attract attrition. Allow them to use their creativity, and don't blame them if something goes off course. Instead, try to find the reasons, so it never happens again.

Pro Tip: Avoid micromanagement and give your employees complete ownership of what they do. Be generous with support and guidance and set the right expectations.

Final Words

Last but not least, empower your staffers and outsource if necessary. Be lean, thin, and agile. Do your best to stay relevant in the dynamic digital landscape. Respect new ideas and use the best tools. For best results, work with a project management software program and other automation tools. It improves efficiency in your agency and saves time.

The key to success is to specialize in some industries and aggressively market your agency as a specialist in that particular vertical. Improve communication within your organization and with your customers, and keep everything transparent. You can also assign a specific team member to communicate with your client.

You need more social media clients for your agency, but when you search online for ways, you find stupid advice that hardly works today. Most "marketing gurus" will advise you to get the names and contact details of the websites and send them unsolicited emails.

But the reality points towards something else. We regularly receive annoying emails with messages such as "I've gone through your website and think I can help you make it look better and get higher rankings." Do we pay any attention to such emails?

How to Find Social Media Clients?

Most agency owners hire sales consultants and do a bunch of different things through trial and error until they find something that works. Or they follow random advice online to get the ball rolling.

The best tactic is to try inbound marketing, post valuable and engaging content on social media, try networking, and run paid campaigns. You can also try the irresistible sales formula we use and teach here at DashClicks. You'll find this proven formula in this article and other tips.

Here are some of the most powerful tips to find social media clients for your agency.

1. Try DashClicks' Irresistible Sales Formula

Selling digital marketing services and expanding the client base is easier said than done, especially for a newbie agency. There are many roadblocks in their way, such as a lack of trust, increasing competition, price wars, etc. So, why don't you try an irresistible offer that people have a hard time rejecting?

All digital marketing activities start with the creation of a professional website. So, many agencies sell their website development services with their SEO services package. The website's design, content, and user interface are crucial for high search engine rankings. A well-built website can be a game changer when you start online marketing for your venture.

Step-by-Step Formula to Sell Your Digital & Social Media Marketing Services

Here is the irresistible sales formula for selling your social media marketing services and expanding your client base. It begins with offering a professional-grade website of 30-40 pages you can effortlessly create using DashClicks' instant website builder, InstaSites.

A. Identify the businesses you want to target, make a list, and proactively create professional-grade websites for them using InstaSites software, and then do the following.

• Start a contact center.
• Train your sales reps (fronters or frontline salespersons) to pitch the people on your cold call lists and offer them custom websites free of charge.
• Ask your prospects to have a look at those websites through preview links.
• Make another call to get their feedback about the website after three days.
• Seek their permission and activate the website for them, if they are happy with the website preview.

B. Next week, make another call to know their opinion about the usability of the website and do the following.

• Tell them during the call that you also offer local listings on some major listing networks.
• Tell them the benefits of local SEO.
• If they need it, sign a contract.
• Outsource affordable local listing services through DashClicks' white label fulfillment center.

C. After two weeks, offer social media and Google paid advertising services to boost leads and conversions and get them fulfilled through DashClicks.

After six weeks, offer social media account management and posting services.

Click here to learn the details of this wonderful fail-proof formula that you can try subsequently. The article also includes the sales script for your sales reps.

Watch this video to know more:

2. Be Your No. 1 Client

If you're focusing too much on client acquisition and business expansion, it's time to focus on your own marketing and SEO. Treating your agency as your number one client will likely improve your online visibility and help you get loads of customers. Invest in your website and increase your social media presence.

3. Try Inbound Marketing

Inbound is the key. People will find you easily and flock to you if you act as an authority. To strengthen your inbound marketing, publish content vigorously. When you do it for some time, Google ranks your website higher on its organic search result pages, and people can easily find you through relevant search queries.

Most agencies focus on conversion and creating sales-oriented sites and fail as a result. So, focus on content publishing and inbound marketing.

Image Source: SuperOffice

Pro Tip: Most people search digital marketing agencies with keywords like top seo consultants, best digital marketing agencies near me, and best social media companies in Vancouver, etc. So, try to rank on SERPs with such keywords so that people can find you easily through organic search.

4. Focus on Service Quality

Provide quality services and achieve excellent results for your clients; happy clients will give you referrals. Successful agencies attract many clients as referrals from their existing or previous customers. Use your results to sell your services. You can use automation tools to do that. Soon, it will become autopilot. As a result, big agencies don't spend much on advertising. To catch big fish, they work on PR and brand building.

Image Source: SuperOffice

5. Tap Your Immediate Circle

As a newbie agency, tapping your existing circle is the key to finding social media clients. There can be many people in your friends, relatives and acquaintances who are running their own businesses or working as freelancers.

Get their contact details, make a list and tell them about your services. You can also send messages and emails to them. They can help spread the word about your agency if they haven't yet decided to hire social media marketing services for their businesses.

6. Try Social Networking

Try networking on social media sites and in local communities, clubs, and groups. While outreaching on social networking sites such as LinkedIn, Facebook, and Twitter, ensure that you tap everyone in your niche, not just your potential customers. These people can help you refer the client and close the deals.

While interacting with them, avoid the casual hellos and emojis and spark meaningful conversations.

Flaunt your expertise in social media marketing subtly by sharing strategies and tools you love to use.

7. Spend Time Where Your Target Audience Does

To gear up and embrace social marketing, you should significantly increase your online presence, especially in the places where your target audience spends most of their time. Here are some of these places -

• Facebook groups
• Twitter chats
• Sites such as Reddit and Quora
• Communities such as Slack and Discord
• Forums such as Black Hat World, Digital Point and CPAElites

8. Offer Freebies

Freebies attract crowds and sell like hotcakes. It's a proven strategy to attract new clients. Here is a list of freebies you can try -

• Social Media Content Calendar
• Daily Planners or To-Do Lists
• Instagram posting templates
• Free consultation
• List of Blog Headlines
• List of Social Media Captions
• E-Books
• How-To Guides
• Email Newsletter Templates
• Mini Courses
• Cheat Sheets
• Checklists
• Starter Kits
• Audio Trainings

Post about your free service everywhere online, where people recognize you as an authority. Highlight your free service on your website to create buzz and use it like a lead magnet.

See how Neil Patel offers his free 7-week action plan on his website to increase traffic on your website.

9. Boost Your Expertise and Authority Using Your Website

Businesses use their websites to list their services and how they function. However, you can also use it to showcase your expertise and authority.

For that, you can do the following -

• Add your case studies and make them available in downloadable PDF files. Subtly, prove how you can help your prospects.
• Give social proof of your previous clients, and add their logos.
• Add reviews and testimonials from happy clients.
• Share the awards and certifications you have earned, conferences you have attended, and journals in which you or your agency are mentioned.
• Add video testimonials of your clients.

Here is an example of reviews from happy clients -

Image Source: FreshBooks

Note that these are verifiable reviews with the name and details of the clients. It builds trust compared to the first name most agencies use.

See how Omada posted a customer video testimonial from one of its clients that cleverly captures the essence of visual interest.

10. Focus On Getting More and More Referrals

As per a Convince & Convert study, 83% of Americans say that recommendations from family and friends encourage them to buy a product or service. So, it's clear that referrals are the most effective way to find more clients for your social media agency.

Here are a few tips to get referrals -

• Offer excellent customer experience
• Politely ask your happy clients to provide referrals
• Collaborate with people offering similar services such as SEO and PPC
• Introduce a referral plan and reward people who refer clients to you

Final Words

Finding clients for your social media agency requires effort. You can apply the mix of tactics discussed above and find networking opportunities everywhere. Also, update your website to showcase your authority and build trust by adding video testimonials, reviews, certificates and case studies.

Use automation tools to your advantage to minimize manual work. You can use the DashClicks' Inbound App to manage and nurture leads. Similarly, you can use DashClicks' Deals App, the sales pipeline management software, to automate leads and deals management. Our Contacts App, the CRM software, will simplify your sales outreach by recording all the communication with your clients in one place.

There might have been various instances where you were casually browsing for a product on Amazon and then started seeing ads for similar products on top of Google search or even on your Facebook News Feed.

Believe it or not, we are all surrounded by remarketing on the internet.

The aim of remarketing is to re-engage with visitors after they leave a website in an attempt to bring them back to the platform. Typically, the message can be a reminder to complete an action or show fresh, personalized content to entice visitors to make a purchase decision.

What a remarketing campaign does is it gives businesses a chance to get in front of those people who showed some level of interest in them. Popular types of remarketing include standard marketing, video remarketing, and email list remarketing.

The desired outcome of such a campaign is to:

• Get repeat customers
• Boost content marketing and SEO efforts
• Get back bounced website visitors and transform them into customers
• Boost brand awareness

Today, so many people visit a site but leave without converting. A common example is 67% of people abandoning their shopping carts, if the latest statistics are to be believed.

Hence, brands need to know how to optimize a remarketing campaign in order to aid business growth and gain more customers. In this post, we'll discuss what to do with a remarketing campaign once it succeeds or fails. Let's begin:

How to Optimize a Failed Remarketing Campaign?

You can define remarketing failure as a campaign that did not succeed in converting a user to a customer in the campaign's allotted time.

Here are some ways in which you can optimize a failed remarketing campaign:

1. Did You Annoy Your Site Visitors?

Ensure you don't bombard a user who showed passing interest in your brand's offering. This will never convert them into your customer and may even annoy them and turn them against your brand.

As a best practice, we recommend that you enable frequency capping on every campaign. A campaign's length should also fall well within the set industry standard (1-3 months, with up to 3 views of the ad per day). This way, the user may choose you over your competitor.

2. Brand Disconnect

Have you ever seen an irrelevant ad while browsing your favorite destination website?

Let's take an example to understand this further. You are on a sports site and you see baby adverts on it. Irrelevant and irritating, isn't it?

Something like this will definitely make you question what the advertiser was thinking in the first place. It even interferes with your engagement with the destination site.

Image Source: HubSpot

So here's a tip while optimizing a failed remarketing campaign:

If a user shows even a mild interest in your product, ensure you don't follow them onto non-relevant domains.

3. Are You Targeting the Right Demographics?

Check if you are targeting demographics that can convert. And for this, you need to know the difference between aspirational researchers and transactional shoppers, and then accordingly apply it to your campaigns.

Let's understand the difference between these two with the help of an example:

Someone who shows interest in a DSLR and wants to own it may not have the money to purchase it. Hence, bombarding a student who desires to purchase their first camera will be a waste of spend and simply won't work. However, if you target a user who is searching for their next camera with a purchase window of 30-60 days, it will be a step in the right direction because they will be a meaningful target.

How to Optimize a Successful Remarketing Campaign?

You can call a remarketing campaign successful when a user converts into a customer within the campaign's timeframe.

Take a look at how you can optimize a successful remarketing campaign:

1. Retain Them as Customers

There is one thing you can do to get more out of your remarketing campaigns - Adapt your campaign to similar products in order to retain your customers.

Here's what we mean to say:

Adapt your offering to suit the needs of your existing customer. For instance, you see that a customer just bought a camera from you. Now, they would not need a camera recommendation or the same advertisement following them around. This would only cause buyer remorse at the functionality/feature level. Instead, you can show them a memory card or a compatible lens in your ad. Doing so will increase the chances of them making a purchase from you.

Image Source: Superhuman

2. Don't Keep on Making Redundant Asks

What many brands do today is keep a prospect on a remarketing campaign with the same ask but no new information. In other words, if you are bombarding your converted clients without updating the ask, you need to stop doing it. This is because this gives a bad reputation to your brand and indicates that you don't care about your customers or understand them.

3. Assess, Assess, and Assess

When you see success with a remarketing campaign, ensure you assess whether you should expand the client opportunity on the domain it was captured on or do you need to change the domain. In all, when it comes to where you should promote yourself, it's important you maintain a level of selectivity.

Important Tips to Optimize Your Retargeting Campaign

Retargeting, the method of advertising online, can help convert your visitors and boost your site's performance. Now, it's time we take a look at some proven tips that will help optimize your retargeting campaigns:

1. Pause Your Underperforming Ads

One of the most effective remarketing campaign optimization strategies is to pause your underperforming ad campaigns. It's important that you pause your ad groups or ads that don't have any clicks or don't convert. All you need to do is follow the ad's performance to correctly readjust the campaigns.

2. Incorporate a CTA

The Facebook news feed allows you to include a CTA below your banners, offering encouragement to the user to click and get back to your site. A few types of CTAs you can select include “Subscribe,” “Download” and “Purchase.”

Image Source: Databox

3. Change Your Banners on a Regular Basis

This is one of the most powerful remarketing campaign optimization strategies to follow. Your banners can appear boring to your visitors, particularly if you have retargeted them for a while and didn't change your banners. Make it a point to refresh the ads so that your ad message remains attractive. You can do this as per your sales cycles or every month.

4. Geotargeting

If your site is available in only one language or your services are located on a specific territory, we recommend that you target only the countries, regions, or cities concerned.

Note: In case you own and run a multilingual site, then you should create separate campaigns and set up geotargeting for each of them accordingly.

Pro Tip: Here is a guide to Google Analytics to check where your visitors are coming from.

5. Do A/B Testing

A/B tests of your ad groups, websites, networks, segments, geotargeting, and banners (message, design, product) act as an excellent way to understand the needs of your clients and boost your ROI. So, do implement A/B as it is one of the best remarketing campaign optimization strategies.

Image Source: Hevo

Special Note: The above-stated advice may change depending on the retargeting platform you use.

Partner With DashClicks to Offer the Best Results to Your Clients

Are you a digital marketing agency that wants to outsource Google Ads? If yes, then you should definitely go for DashClicks' white label Google Ads services. The white label agency's conversion-focused Google Ads campaigns will help drive sales and leads for your clients.

The experts at DashClicks are trained and certified to create and manage Google Ads campaigns. Hence, you can always rely on them to get the best outcomes for your clients.

In all, partner with DashClicks for these services and let it serve as an extension within your business. This will help you save a lot of time and effort, all while boosting agency growth.

Using DashClicks' Analytics App

You can also use DashClicks' Analytics App to add your Google Ads analytics. Once you integrate it, your analytics data will start populating within the application.

Also, after you successfully integrate your Google Ads account, the Analytics app will show a new overview section and a tab at the page's top. You will also be able to see an overview of the metrics on the Google Ads tab.

The overview metrics that you will be able to see include: impressions, clicks, conversions, amount spent, and ROI.

Wrapping It Up

Retargeting can succeed or fail depending on the strategy that you use in the execution, creation, and even follow-up on the campaign. So, ensure you use a proper strategy to get more out of your remarketing campaigns. Learn how to optimize a remarketing campaign and implement the tips and strategies we've discussed to see the best results. Good luck!