5 Most Powerful Marketing Strategies That You Should Steal in 2022
Digital marketing is all about understanding human behavior and accordingly developing robust strategies. To succeed in your digital marketing campaigns, understanding customer psychology is essential. If you cannot understand customer behavior and psychology, even the most expensive paid campaigns cannot bring results for your business.
What is a Marketing Strategy?
According to Aha, you need a precise marketing strategy to ensure the success of your business. It’s essential to create a long-term plan to achieve and maintain a competitive advantage in a predefined market. It includes aligning your organization around how you will reach your target audience, explaining the benefits of your products and services, and encouraging the audience to become your customers.
Marketing is exceptionally crucial for the survival and growth of your business. These are the two significant aspects of a successful strategic marketing plan:
A. The selection of the best marketing techniques
B. The knowledge of how you can implement these techniques for marketing your business
This blog post will discuss the five most powerful digital marketing strategies brands can use to produce the best ROI.
1. Set a Goal and a Budget
You are more likely to achieve success in your marketing campaign strategy if you have specific and measurable goals tied to it. You should also set a specific budget for it to evaluate your performance.
Always set SMART goals, i.e., Specific, Measurable, Achievable, Realistic, and Time-bound. These five factors decide the dynamics of success.
You should choose up to 5 KPIs to evaluate your performance, which includes traffic, leads, and direct revenue. You can put aside a 7-8% budget of your total revenue for your online campaigns.
Moreover, it would be best if you focused on achieving your goals and not the goals themselves. You should create a plan and a process for reaching your goals.
KPIs should be used to track and monitor your performance and to know where you stand regarding your goals.
2. Leverage Influencer Marketing
High ROI primarily depends on your campaign performance. Building influence is the key to supercharging your marketing strategies. Influencer marketing is a powerful and effective strategy that achieves a return of $6.5 for every dollar spent. Some top-performing brands also reported earning up to $18 per dollar spent.
Therefore, for achieving better results in a limited time frame, influencer marketing is getting popular among small business owners.
Here are some of the most rapidly growing customer acquisition methods.
Following are the steps to create a successful influencer marketing campaign.
A. Identify Your Target Audience
With the growing number of social media users and communities, influencers are also increasing in leaps and bounds. Every influencer targets a particular demographic and psychographic segment. So, first, identify your target market. It will help you to choose the right influencer.
B. Define Your Goals and KPIs
Knowing your goals is the key to success while choosing the right influencers. Also, identifying the KPIs will make it easy for you to track your campaign. You can set several goals to ensure sales, and some of these goals can be as follows:
- Increasing leads
- Increasing brand awareness
- Increasing referrals
- Becoming a thought leader
- Increasing customer value of your products
- Growing your social media presence
- Building a community
- Earning media value
C. Choose the Right Social Media Platforms
Apart from the major social media platforms such as Facebook, Instagram, and Twitter, numerous emerge every year. All of them have specific target audiences and interest groups. You can tap the following social media platforms for influencer marketing.
Instagram is a popular social media platform where you can find numerous influencers according to different niches. These influencers create and post content for their target audience with a high engagement level. There are different segments where influencers dominate the social media space, such as fashion, meditation, yoga, beauty, health & fitness, travel, business, making money online, lifestyle, minimalism, animals, gaming, relationships, etc.
Find influencers whose audiences match yours. Only then you’d be able to derive some benefit from such partnerships. Also, don’t stick to any single platform; instead, go for multiple platforms to explore various opportunities to tap new audiences.
D. Consider the Types of Influencers
You can find all types of influencers in the social media space, including small and big influencers. Here we have listed four prominent types of influencers in terms of their followers.
- Nano influencers (1K–10K followers)
- Micro-influencers (10K–100K followers)
- Macro influencers (100K–1M followers)
- Mega influencers or celebrities (1M+ followers)
The top benefit of using small influencers is that their engagement rates are pretty high even though they have less reach than the mega influencers. Another advantage of collaborating with small influencers is that they charge much less than big influencers.
So, you can simultaneously collaborate with multiple influencers and increase your reach. Sometimes, small influencers enjoy a highly engaged audience, but they don’t experience working with brands. It might be one of the reasons why they exercise so much influence.
Their audience and friends have a high degree of trust in them, so you can hire them to build trust. Do some research, check their content and engagement levels, and ask for recommendations from brands before you shortlist influencers. You can use direct messaging and post comments on their feed to reach these small influencers.
E. Create Great Content
Last but not least, great content leads to great results. When you collaborate with an influencer, share your product with them to exhibit it in front of the camera. Unique unboxing experience often entices the prospects.
Apart from that, you can use promotions and discounts. Promote your influencers’ posts about your products. Don’t forget to use the popular hashtags to boost sales and conversion.
Brands can showcase their influencer generated content on website, like embedding Instagram feed on website. This improves authenticity of your brand, get more likes and followers, increase public testimonials and brand credibility.
F. Track Your Campaign
To run a successful, influential marketing campaign, you need to regularly track your campaign. Choose the metrics based on your KPIs. For example, to track the reach and engagement of the influencers’ posts, you can use metrics such as page views and clicks. The tools you can use to track these metrics can be UTM code and Google Analytics.
3. Focus On a Single Social Channel
Since social media is vast and powerful, it could be unproductive and overwhelming to focus on multiple social media platforms at a time. Nobody has the time and resources to focus on multiple social media platforms.
Here is the 12 step strategy suggested by Social Media Merkato to champion one social media platform:
- Define target audience
- Create buyer persona or customer avatars
- Research influencers using BuzzSumo
- Identify the social media platforms used by your audience
- Also, consider your competitors’ favorite social media platforms
- Address your audience’s pain points through your content
- Create your pillar content or content bank
- Engage with your audience and nurture relationships
- Publish consistently and regularly
- Focus on getting more followers
- Automate social sharing using tools like Hootsuite
- Track your performance and tweak your strategies
4. Leverage Email Marketing
Email marketing is still the most effective go-to marketing strategy for various brands, especially for revenue generation.
Here are a few ways to build your email list:
- Create a content strategy to drive organic traffic and clicks
- Capture visitors’ email addresses through popups
- Offer valuable resources and tutorial videos in exchange for email addresses of the visitors
- Ask people to subscribe to your email list using a banner in your business signature
- Tools like the Designhill Email Signature Generator can be a great help to build your email list using banners links and call to action.
5. Focus On SEO and Content Marketing
Content marketing has the immense potential of driving sales for your business. Let’s discuss how content marketing fits into your overall digital marketing strategy. Content marketing acts as a double-edged sword. Apart from attracting prospects and visitors, it also helps you move them through a marketing funnel for maximum conversion and ROI.
The same is true for SEO which is extremely useful for increasing your visibility on search engines and driving tons of traffic to the website. Learn how to optimize your blog post for SEO to drive targeted organic traffic.
Content marketing aims to provide the appropriate information to the prospect at the right time during the customer journey to help them move ahead in the marketing funnel.
For example, pricing information is needed once the prospect is aware of the product and its features. It is required in the consideration stage in the marketing funnel. So, the pricing page of a product helps the prospect make an informed decision.
Here is the pricing page of BuzzSumo:
So, content is any piece of information that helps you move the prospect in the marketing funnel. Many people confuse blogging with content marketing, but content marketing is much broader in scope. You can use our content marketing checklist to ensure that you are on the right track.
There are many digital marketing strategies you can try, but in this blog, we have listed the five most powerful strategies that can be the game-changer for your digital marketing campaigns. We sincerely hope that through these five strategies, you will be able to increase your ROI and ensure the success of your campaign.
If you know any other marketing strategy that is equally powerful, please mention it in the comments. Share this post with your friends to achieve even more success with their campaigns. If you need a platform to monitor all your campaigns in one place, and improve your performance, sign up for free for the white-label platform at DashClicks.