How do you feel when you are watching an interesting YouTube video and the video is interrupted by an ad?  The ads can keep interrupting the video more than just the one time, potentially spoiling your viewing experience.

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People generally don’t like to watch or pay attention to intrusive ads. It becomes even more prevalent in the wake of shrinking attention spans and the overall slump in the reach of social media channels. Emerging competition and loss of public trust maybe some of the reasons behind it. ROAS (return on ad spend) on Facebook advertising decreased from an index value of two in April 2018 to below 0.5 in the following months after the Cambridge Analytica scandal.

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You may also lose your ROAS if your ads are not hitting the mark. So, marketers are always on the lookout for more sustainable options to ensure that their marketing efforts are paying off.

If you are seeing your ROI decreasing, divert a part of your marketing spend to content marketing and create authoritative, persuasive, and thought-provoking content that triggers an emotional response.

What is Content Marketing?

With the declining effectiveness of traditional marketing, marketers the world over are switching to content marketing.Ā

Below you can see the definition of content marketing according to Content Marketing Institute, an online resource for everything related to content marketing.

Why Content Marketing?

Here are a few stats that will blow your mind.

1. Businesses leveraging blogging as their content marketing weapon are 13 times more likely to see positive marketing ROI.
2. According to a Content Marketing Institute study, 200 million people now use ad blockers
3. Content marketing leaders experience 7.8 times more site traffic than non-leaders.
4. According to a 2015 IBM digital experience survey, 56% of marketers believe that personalized content promotes higher engagement rates.
5. According to a Demand Metric study, content marketing costs 62% less than outbound marketing but it generates more than three times as many leads.
6. According to a Content Marketing Institute study, 88% of B2B marketers use content marketing in their marketing strategies.
7. Content marketing adaptors have nearly six times higher conversion rates than their competitors.

Businesses have now woken up to the importance and effectiveness of content marketing. Here are a few benefits of content marketing every marketer should know.

1. Less Annoying and More Engaging

Content marketing provides value, and it's not as annoyingā  compared to intrusive ads. Traditional advertising is losing steam and digital advertising is facing many challenges including attention span issues and people using ad blockers.Ā

According to a 2016 Google survey, 600 million devices were using ad blocking software programs worldwide. This trend is likely to grow in the future. Content marketing provides a better and more sustainable alternative to digital ads. There is no need to divert all your marketing spend on ads when you can achieve better and long-term results by creating engaging content according to the interest of your target audience. People love to read blogs and watch YouTube videos related to the topics they find interesting.

2. Enables You to Use Education to Engage

There are many brands that are successfully pitching product information to educate their audience and to encourage them to purchase. There is a psychology behind what drives people to purchase and more and more companies are now using that to their advantage.Ā

Whole Foods is a brand that offers healthy organic food, not necessarily a unique segment. They do content marketing through their community blog which shares delicious recipes along with stunning photos of ingredients and many other things that might be interesting for their audience such as tips to keep kids healthy and spotlights on new local vendors.Ā

They take this educational value one step further to their brick-and-mortar stores where they put posters explaining things like seafood safety recommendations and the source and taste of a variety of mushrooms they offer.

Similarly, Stanford University uses an educational approach to capture the attention of their audience on Facebook, YouTube, and their customized app. They target people who are interested in higher education either for themselves or for their children. To create excitement, they share studentsā€™ work and experiences and allow their teachers to interact with their fans, answer their queries, and provide on-the-go resources for current and future students.Ā

It is time-consuming to create educational content but it pays off in the long run because you build a navigable library of evergreen content which helps in raising brand awareness.

3. Creates a Sense of Reciprocity and Gratitude

When someone offers valuable content for free, they create a sense of reciprocity and gratitude and their audience tries to pay it back by buying their products and services. It also creates brand affinity and trust which helps you to be on their mind. Ann Handley of the MarketingProfs fame, often quotes her friend, Tom Fishburne, The best marketing doesn't feel like marketingā .Ā

When we talk about human behavior, reciprocity triggers the sense of indebtedness in return for an unexpected favor, which brands use by providing free educational content that helps them solve a problem. Gratitude related reciprocal behaviors are an important element of relationship marketing and it affects performance outcomes.

4. Attracts Customers Without Paying a Single Penny

While advertising online, you attract traffic by paying money for it. On the flip side, by creating custom content for different customer segments, you create fresh pieces of content that keep on engaging and bring the readers one step closer to the final stage in the sales funnel. These content pieces act like free online ads that arenā€™t intrusive and posted for a long time.

5. Improves SEO and Delivers Traffic for a Lifetime

Content marketing is not fleeting and transactional as it aims to build long-term relationships. The essential element of content marketing is to keep a conversation going. Since the content we create addresses the queries and concerns of customers and includes popular and intent-based search terms, it becomes a rich, SEO-friendly extravaganza.

Since content is the foundation of organic search, it is the best way to drive traffic to your website. Content is also the number one priority for Google and anybody familiar with inbound marketing knows that you can't win the game of SEO without a robust content marketing strategy.

Effective and helpful content helps your SEO in many ways. High-quality content excites your audience and helps you increase the click-through-rate (CTR) and average session duration. When you create useful content that adds value and provides answers to searchers' questions, Google rewards you with higher rankings in the SERPs.

Courtesy: Stupid Simple SEO

High-quality content also attracts backlinks from high authority websites and thereby helps you to increase Google's trust in your website. But to achieve this, your content should be intriguing, informational, inspirational, data-driven, exciting, and entertaining.

6. Helps to Exploit the Benefit of Sharing

One of the best features of social media for marketers is that it allows users to share content. If your content is exciting, entertaining, and informational, people will love to share it and your business can get enormous publicity without spending any money on promotion.

7. Multiply Traffic From Various Content Formats Such as Podcasts and Videos

Content marketing also allows you to multiply traffic by repurposing your content into different content formats. During content repurposing, we can convert a blog post into a video or a podcast. Similarly, an infographic can be converted into a blog post or a slide deck presentation resulting in the creation of various content pieces. These can be used at different content marketing platforms to exponentially boost traffic. For example, a blog, when converted into a slide deck presentation, can be uploaded on sites like SlideShare, Google Slides, Prezi, Powtoon, and Haiku Deck. A webinar can be converted into a blog post, a podcast, and a video and its key messages can be used as tweets and social media posts.

8. Content Marketing is Highly Targeted

Targeted content is the holy grail of content marketing. If you want the content to be successful, make it personalized and try to speak to a specific person with a specific need. You should also keep in mind where the user is in the buyer's journey. To create targeted content, you should have ample information about your audience.Ā

Messaging is also an excellent way of creating targeted content, which helps you shepherd your audience through every step in their buyer’s journey. There can be various stages in a buyer’s journey such as:

1. Creating awareness
2. Promoting discovery (providing education about the products and services and how they can solve their audience’s problems)
3. Foster comparisons
4. Encourage a sale

It also allows you to do geo-targeting and demographic targeting.

Other Benefits

Apart from that it also offers the following benefits:

A. Increases brand visibility
B. Helps build a long-term relationship with your audience
C. Strengthens trust and loyalty
D. Helps you position yourself as authority in your niche
E. Enables communication through social shares and comments
F. Pushes your prospect to move through the purchase decision faster
G. Provides value without any terms and conditions

Conclusion

So with all these benefits, content marketing turns your website into an authentic source of information related to your area of expertise. Engaging content will also make your audience flock to your website and help them make an informed decision. The content created for different stages of a buyerā€™s journey helps them move to the next stage in the sales funnel. It leads to word-of-mouth promotion apart from trust-building that sparks loyalty.

When creating your marketing blueprint and deciding how to allocate your time and resources to it, you should consider a few crucial distinctions. SEO and PPC (Pay Per Click) ads are two major digital marketing strategies, but you need to understand the difference between them to adopt the right approach for your business.

This article will explain whether you should invest in SEO or PPC to achieve better traffic and conversion results. It becomes even more critical when you are on a shoestring budget. SEO helps boost your search engine ranking and makes your website more relevant to users' queries.

You can't pay to rank high in organic rankings, this can be either a good or bad thing depending on who you ask. Furthermore, Google is committed to keeping organic search content extremely relevant and trustworthy for the users.

On the flip side, PPC ads are paid advertisements that we see next to the organic search results if you are looking at SERPs and also at other places online. It's important to note that running paid ads will not improve your SEO rankings and Google refutes such false claims.

SEO vs. PPC: Which One is Better?

Google started with organic search results, and still, it is its biggest USP (Unique Sales Proposition). When you perform a search on Google, organic listings come just after paid ads or sponsored results.Ā

Organic Rankings: What is SEO?

It's crucial to optimize your website properly to increase the visibility of your website. With increased visibility, your site will show up quite often when relevant search phrases are used. When improving your site's SEO, there are several things you can tweak.

What is PPC, and When Do We Need It?

Google Pay Per Click advertising offers many solutions, and Google Ads is one of them. It allows marketers to bid on the chance to appear as an ad next to the organic searches when a user makes a query to look for what you have to offer. However, in this case, you pay when someone clicks on your ad.

These ads provide you the opportunity to be in front of a wider audience online. You also have the freedom to tweak your ads at any point in time to target a specific customer segment by demographics or interest.

Apart from that, it also allows you to promote a specific deal. It's an excellent opportunity for small businesses and startups who cannot invest in their SEO. Still, at the same time, they need enhanced visibility to keep themselves in business by promoting sales.

Google Display Network

Beyond Google search, Google Ads also allow you to be in front of your audience through your ads on relevant websites in the Google Display Network or GDN.

GDN comprises thousands of websites on the Internet, where you can access many potential customers.

You can also have the freedom to pick specific sites from the network and select the type of audience you would like to target. You can also let Google create a customer list to meet your objectives.

It's important to note that Google Ads don't provide the same results as SEO, and it will also not help you improve your natural search rankings. However, they give so much flexibility that you can grab your potential audiences' attention right when it's crucial for you. It also helps you even if you are a startup and don't have enough resources and money to invest.

Why Won't PPC Help Improve My SEO?

The ultimate objective of Google is to provide relevant and high-quality search results to users. If businesses are allowed to pay for higher rankings, the user experience will suffer and users will not get the required information through Google search. It will defeat the very purpose Google was created for.

Google Ads (SEO) Tools

Google Ads can't boost your SEO, but when you create a Google Ads account, it provides you several tools that you can use to optimize your site. For example, you can use its Keyword Tool to create a list of phrases and keywords relevant to your business. These keywords are frequently used and have the potential to generate a lot of searches. You can include these keywords in your site's content to boost your search rankings.

Google also offers some ad tracking tools through its ads account to measure the impact of tweaks made to your website and ad campaigns, leading to more visitors and conversions. Such insights are beneficial in optimizing your website and campaigns in a much better way, which is not possible without using these tools.

Google offers these tools to its ad users for free. The search analytics report comes built-in with Google Analytics, and it can track the queries and keywords that are attracting more visitors to your site even when you aren't using Google Ads. These insights are incredibly valuable from an SEO perspective.

The Pros of SEO

Before you figure out where to invest your marketing budget, you need to understand SEO's main advantages.

Here are some essential facts about organic SEO:

1. It’s the most cost-effective way to improve your website’s visibility.
2. Natural rankings are entirely free.
3. With improved rankings, you can see sustained results for a long time.
4. The results you get are similar to placing your ad on the web for your potential customers 24/7 without paying a dime.
5. It does not depend on the bidding by your competitors, so results are mostly stable.
6. It’s the most cost-effective option in the long run when you expand your operations and number of keywords; this is not the case with PPC as you would have to pay for every click even when you grow.
7. According to a study by Sparktoro, organic rankings can attract more than ten times the amount of visitors than with paid results.

The Cons of SEO

Even with the tremendous advantages SEO offers, it is not the right fit for every business. It has the following cons.

1. SEO takes time, especially for startups and small businesses.
2. There is no way you can start receiving traffic through SEO from day one, which is possible with PPC.
3. Since SEO is vast and involves many things such as content creation, technical SEO, link building, and data analysis; you need an entire team of marketers with a solid strategy to work together on your SEO project. It requires a considerable and continued investment.
4. SEO is an ongoing process that is never complete, so you need to consistently work on it.
5. SEO is not only time-consuming, but it’s also overwhelming and you need to optimize your site for the algorithm updates every year using advanced SEO tools.
6. SEO offers no guarantees for higher rankings but you’ll attain significant results with perseverance and patience if you have a strategy in place.

The Pros of PPC

1. The instant results you get through PPC offer various advantages such as instant traffic and conversions.
2. It is extremely useful for e-commerce websites with multiple products.
3. It is the first thing that the user sees, so it is even more visible than the organic results.
4. It offers more opportunities to attract search users’ attention to your ad as it uses eye-catching pictures and rich text with phone numbers etc.
5. To run PPC ads campaigns, you need a small team of a paid search professional, a copywriter, and a graphic designer compared to a vast team you may require for SEO.
6. It allows you to target your customers using shopping ads, search ads, video ads, Gmail ads, etc. Organic rankings do not offer you such a variety of options to tap your customers.
7. PPC gives you a wealth of data on keywords and ad types that the customers click before making a purchase, providing better insights to tweak your campaigns and improve your return on ad spend (ROAS).
8. It allows you to take a laser-targeted approach to serve ads to your segmented audiences based on different factors such as the time of the day, their location, and the device they are using.

The Cons of PPC

1. Attracting traffic using PPC advertising isn’t free, and you have to pay for every click. Sometimes these clicks are so expensive that you cannot afford them for specific product types where the cost margin is relatively low.
2. You need to spend for every click, so your conversion rate is quite important. If your customers are not converting, it means you are wasting a lot of money on your campaigns.
3. The cost of clicks may rise with every competitor entering into the fray bidding for the same keywords. It makes it difficult and unpredictable.  
4. You may need a high initial investment to get started.

Organic Search vs. Paid Search: Which One Should I Choose?

Ultimately, it’s your call. It’s worth considering that both SEO and PPC have their pros and cons and help your business in different ways. These days, people search online before making a buying decision, which applies to all products and services. People use Google to check business reviews and answers to their queries. They also check recommendations from influencers and verified customers and both SEO and Google Ads help get in front of these potential customers.

While SEO is a traditional approach that gives your business the required visibility and the chance of being found by internet users worldwide, it takes time and organized efforts to achieve rankings on the first page of Google.

If you want to reach out to the people looking for the products you are offering, you can leverage Google Ads. It works immediately without having to wait for your site to move up in natural searches. PPC is helpful regardless of your business's size, and it allows you to customize your campaign while on the go.

The Conclusion

Since we have discussed the pros and cons of SEO and PPC, it's time to address the big issue -- which strategy is right for your business? Even though it varies based on your situation and what you want to achieve, a hybrid model will work best. You can integrate both strategies intelligently and get each oneā€™s benefits as per your situation and requirements. Dividing your budget and using both the techniques as a hybrid will help you bring traffic to your site in the short term and boost your online presence for long-term success.

Have you used Facebook to promote your business? Are you struggling with the reach of your organic Facebook posts?

In this article, you will learn:

1. The best ways to promote organic content on Facebook
2. How to plan and schedule your posts
3. How to explore ideas for creating diversified post content for maximum engagement
4. How to set the budget to promote your posts
5. How to measure the performance of your organic content (experimenting with post variables and buyer personas)
6. How to identify the most successful posts that lead to conversion, capture insights, and use them for post modeling

Here is a complete walkthrough on how to use the organic and paid marketing strategies on Facebook to promote your business.

Facebook Marketing: Organic vs. Paid

There are two key differences when considering organic or paid promotion on Facebook. The first is that organic content is free and it's the soul of Facebook feed. People find it interesting, but with increasing users and changing Facebook algorithms, the reach of organic content is decreasing day by day. The second is that social networks are being designed in such a way that businesses have to pay to show up in the feed of a wider audience. But, both types of marketing have their own merits. So, before we discuss it further, let's have a brief overview of the difference between the two with the help of an infographic.Ā

How to Promote Organic Content On Facebook?

You can promote the posts you publish on your business page using Facebook. Facebook algorithms allow your posts to reach a wider audience when promoted. You cannot ignore post promotion on Facebook because it's crucial to your overall success on the social networking platform.

It's important to note that organic content can't do wonders without any paid promotion as the reach of organic posts is dependent on page followers, most of which will not see the posts. There is no certainty that the posts you create on your Facebook business page will reach your intended audience. According to social media experts, you should consider yourself fortunate if about 10% of your audience is able to see your posts while scrolling through their feed. Due to these circumstances, you should have a strategy in place to use your organic and paid content to work in tandem to achieve the best possible ROI.

The ultimate purpose of Facebook organic posts is to promote to the audience that is aware of your brand, products, and services. They will be receptive to your promotional offers when announced. So, the objectives of your posts should be to:

1. Educate your audience
2. Create brand awareness
3. Build excitement around the product and the company
4. Engage through community involvement

Here is the step-by-step plan to promote your business using both organic and paid tactics on Facebook.Ā

1. Plan Your Facebook Posts and Scheduling

The biggest mistake people make when planning their Facebook posts is using the wrong posting frequency. You may create tons of poor-quality content but it will not help you achieve your objectives. The best practice is to focus on quality rather than quantity and promote those posts to reach larger audiences that might be interested in your product.

You don't need to post every day or twice or thrice a day in order to prove your existence. Five quality posts per week may be far more effective than three average or poor quality posts a day. You can use a scheduling tool such as Hootsuite or Sprout Social to make your life easy.

2. Create Diversified Post Content for Maximum Engagement

The next thing you should pay attention to is the variety of posts. These posts should not take a lot of time to produce. If you're struggling to create quality posts in a given time frame, here are a few ideas to create different types of posts that will engage your audiences.

• Tell a story that resonates with real people
• Ask questions
• Share behind the scene photos of your business
• Share trending topics
• Share branded graphics with your company logo, fonts, and colors
• “Before and after” stories
• “This or that” analogy
• Share useful tips
• Customer highlights
• Product highlights
• Customer reviews of something they have tried which is related to your industry
• Share facts that answer the questions of your audience
• Share infographics and videos
• Share product photos and description
• Show some brand personality and share light-hearted humor
• Provide links to your blog posts
• Announce contests and giveaways
• Announce discounts and sales
• Share user-generated content

Apart from that, you should also follow these tips when posting on Facebook.

• Post consistently
• Test various posting frequencies
• Build a strong brand using personal videos with clarity and creativity
• Choose the right hashtags
• Create a branded hashtag
• Partner with micro-influencers to increase the reach of your posts
• Convert your social media audience into your email subscribers
• Use emojis
• Add CTAs everywhere
• Track and learn from your best performing posts

3. Set Your Budget for Promoting Posts

Determine how much money you can afford to spend to promote your organic content. It is not necessary to boost all the posts you publish. You can choose the top 10 posts per month and test them using paid promotion. The ideal budget to promote a post can be anywhere between $10 and $20. If you choose a lesser amount your ad may not run more than 2-3 days. Just choose a consistent number in the beginning and it will pay off exponentially.

4. Test Different Buyer Personas and Post Variables

After deciding the number of posts and the budget for boosting those posts, start testing their impact. Identify buyer personas which are also known as Facebook avatars; they may have different opinions and likes. You can create a variety of content for different Facebook avatars and do some testing to get valuable insights that would help you tremendously in your social media marketing.

Apart from the avatars you can also create content for different image types and styles of copy and present it to your Facebook audience. The insights you gather after people respond to your experimental posts will give you a lot of data that will help you know what's working and what's not in your posts and ads.

5.Ā  Identify the Most Effective Facebook Posts to Model

A post created with an engagement objective should have a cost per the objective of less than $0.08. Videos and blogs should have even less cost per objective. For your blog, you can aim for a CPO of less than $0.50. You can turn your top-performing posts into ads in Facebook Ads Manager by using their post IDs and running them as part of your preliminary campaigns. This way, you are likely to get thousands of likes and hundreds of shares and comments on your posts. When a post performs well, people are likely to notice it and it will lead to even more attention from your audiences.

The Conclusion

You should use Facebook not only to generate leads and sales but also for nurturing relationships. Establish a bond of trust by consistently being in touch and integrating your business into the lives of your customers and prospects.

This is essential for establishing your business as a trustworthy brand that people can use and refer to their friends and acquaintances. This requires using your organic Facebook content to work in unison with your paid content. Try this strategy in your business, analyze the results, and share your comments below.

"I am incredibly busy serving clients."

"My employees are not always as motivated as I would like them to be."

"I am always caught up in solving internal challenges. I have no time to add new clients."

Sounds relatable?

Do you also face these conventional agency pain-points?

It's tough running a digital agency if you are limited by resources, technical expertise, and slow-moving workflows.

The digital landscape is so complex and fast-paced is that an agency's production line is always over-packed and overloaded. There is hardly any breathing space or, for that matter, the time for agency owners to focus on prospecting and scaling.

Is there a way for agencies to grow at scale? Is there a magic wand to turn the tides in their favor?

Yes, off-course there is!

It's called White-Label Reselling.

Table of Contents

1. What is white-label reselling?
2. Who can be a white-label reseller?
3. How does reselling work?
4. What are the benefits of reselling?
5. Tips for choosing the best white-label partner
6. Tips for reselling better, reselling fast
7. Learn the art of reselling at DashClicks

What is White Label Reselling?

White Label reselling simply means rebranding and reselling already existing products and services. The products and services belong to a third party. White-label resellers simply buy them, rebrand them with their company logo and name, and resell them forward at a price they like.

Are you already thinking that this is the exact business model your agency wants and needs?

Check out our white-label fulfillment services for free!

Who Can be a White Label Reseller?

There are no prerequisites to being a white-label reseller. Anybody can be a white-label reseller.

All you need to do is find the reseller program that strikes the perfect balance between your business goals and your clients' requirements. Pitch the white-label services to your clients and start reselling.

Freelancers, first-time marketers, entrepreneurs, agency owners, marketing professionals, and anybody who wants to be their own boss can be white-label resellers.

(It's always a plus if you have experience running an agency!)

How Does Reselling Work?

It's simple and straightforward.

Start by signing up for a reseller account with your chosen white-label partner. Next, select from the range of white-label services that your clients need and are ready to purchase. The white-label partner will begin fulfillment the moment your client is on board.

Still, feel it's too good to be true?

Why don't you see it for yourself?

Sign up for a forever free DashClicks account now and get instant white-label agency platform access now!

Why Do Agencies Fail to Grow?

To truly understand the benefits of reselling, let us first look at the common reasons why most agencies fail or simply stop growing within the first few years of business.

Reason#1: Lack of consistency

Reason#2: Lack of productization

Reason#3: No plan for the future

Reason#4: Focus is more on fulfillment and less on business growth

Reason#5: Inability to innovate and stay updated with ever-evolving industry trends

Through white-label reselling, agencies can overcome all the above challenges and a host of other roadblocks that prevent agencies from growing at scale.

White Label Reselling Benefits:

1. White-Label Reselling is Lightning Quick:

Talk about speed!

White-label reselling is lightning quick.

The white-label agency platform automatically gathers all essential information from clients and sends them secure onboarding credentials within seconds. And in case there are delays, the platform automatically shoots email reminders as well.

2. White-Label Reselling is Easily Expandable:

So many times, agencies turn down revenue opportunities just because they don't have the budget or expertise (both in most cases ).

But with reselling, agencies can cross-sell and upsell marketing services that they have never offered before to clients on the fly.

3. White-Label Reselling is Scalable:

Not just cross-selling, a white-label partnership makes scaling easy as well. Whether agencies resell services to one or a hundred clients, the white-label partner takes care of every fulfillment need hassle-free.

4. White-Label Reselling Offers Consistency:

Agencies can rest assured they will receive uncompromised service quality and excellent ROI for clients. The white-label partner is equipped with certified experts and top-of-the-line digital marketing professionals.

5. White-label Reselling Keeps Clients Happy:

White-label providers use best practices and strategies to ensure maximum ROI for clients. The reporting is in an easy-to-digest form, which means clients always have a clear picture of their marketing expenditure-output.

Clients can access campaigns in real-time and get real-time snapshots of their online presence from wherever they want, whenever they want.

Is there anything more, you ask?

Yes, there is lots more to the benefits of white-label reselling.

At DashClicks, we have fully optimized our process workflow for a genuinely transformational reseller experience. Our white-label platform fully automates the fulfillment process, providing agencies with time and resources to focus on business growth.

Furthermore, the platform equips markets with software and tools to market services on the fly.

Resellers can use demo prospecting accounts to give clients a free tour of the platform and showcase the services. They can even use the InstaSites tools to build them a fully-functional business website within seconds!

Tips for Choosing the Best White-Label Partner

Now we move over to the most crucial part!

With so many white-label providers to choose from, the question is: how do you choose the right white-label service partner?

How about using a perfect litmus test to decide whether to choose or ignore a white-label service? Here it is:

#1. Look for That Extra 10%

Right products solve a problem; great products change the way people solve that problem for the better. It's all about that extra 10% value that great products bring to the table.

In the case of white-label solutions, the extra 10% comes with opting for a simple, intuitive platform that leaves no room for complaints.

For instance, the DashClicks white-label agency platform makes the entire fulfillment process more convenient and productive. From automated onboarding to billing, the platform offers countless features for a frictionless agency-client relationship.

#2. Reseller Plans Must Resonate With Client Needs

You don't want to be in a situation where you are selling only apples when your clients mostly ask for oranges. Besides the white-label services you resell, make sure that they are affordable and perfectly resonate with client expectations.

#3. Settle For Nothing Less Than Excellent Customer Service

You want to associate yourself with a white-label partner who responds to your client's queries and issues instantly. If there are gaps in customer service, it will ultimately impact the client's service experience.

At DashClicks, in addition to a well-rounded customer support team, we assign dedicated project managers who look after every fulfillment need.

#4. Ensure Reporting is Clear, Insightful, and Instant

Reporting should never be a guessing game. If your potential white-label reseller company doesn't have a clear and precise reporting structure, watch out.

There's no point in using a reseller program when the reports leave too much room for guesswork. Besides the services you choose to resell, your clients will enjoy real-time reporting through our white-labeled platform, all from one simple login.

Check it now for yourself with a free sign up!

#5. Don't Ignore Control

Your white-label reseller company may automatically organize and look after every fulfillment on your agencies' behalf. Yet, it's always wise to protect your clients' sensitive data.

Choose a white-label solution that allows your agency to be in control. DashClicks' white-label platform comes with pre-built user management features. You can manage roles easily and create custom access controls for specific users. As far as your clients are concerned, they have access only to white-label reporting dashboards and nothing more.

Tips for Reselling Better, Reselling Fast

Now that you have decided to be a white-label reseller, you must step up your reselling game.

Remember, as far as the reselling landscape goes, you are not the lone warrior, there are hundreds of other resellers too.

While the white-label partner looks after the purchased services, you must offer an excellent service that offers unmatchable and unbeatable value to your clients.

#1. Learn To Keep Your Customers Happy and Interested

Do you know a business is 2x more likely to share a bad experience than a positive one on social media?

This means your clients won't mind shooting a negative tweet if they are not satisfied with your service.

The rules for keeping clients happy are almost the same as you applied to judge your white-label reseller company.

Your clients expect

⇨ Fast response times.

⇨ Regular engagement.

⇨ Well structured and valuable customer journey.

⇨ Timely response to feedback, referrals, and grievances, whether on email or social media.

Half of the reselling battle is won at the beginning if you can manage uncompromised quality service across all these fronts.

#2. Turn Your Customer Support From Good to Great

Is your customer support slow-moving? Is it ready to handle a steady influx of new clients? Do you have the learning structure to train new staff?

If the answer to these questions is still a no, you better start hustling now!

With fulfillment taken care of, your agency must focus on customer support and service that improve your client's customer journey, from onboarding, to fulfillment, and billing.

#3. Create Your Ideal Client Profile

Who is your ideal client? Which industries do they majorly belong to? What services do they seek?

The answers to these questions will offer a tremendous boost to your prospecting efforts. Try to get a better and detailed understanding of:

• Client demographics
• Client purchase behavior
• Client common marketing goals, dreams, and wishes

Once you have a clear understanding of your ideal clients and their needs, you can reach out to them with the right messages and value propositions that perfectly align with their business goals and objectives.

#4. The DashClicks Advantage

We have already discussed stepping up your customer service, improving online engagements, and polishing the ideal client profile. But what about tools, softwares, and solutions that make reselling easy and quick?

At DashClicks, we have created the perfect white-label prospecting tools for agencies with InstaSites and InstaReports. Learn more about these amazing marketing tools for agencies here.

Master the Art of Reselling at DashClicks

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If you are among the SEO professionals who feel that SEO tactics and their effectiveness are changing rapidly, you are not alone.

Remember the days when webmasters used to lose their sleep whenever Google announced an algorithm update? There were obvious reasons for such panic attacks as even the most successful websites, when hit by a Google algorithm update, lost all their rankings and traffic overnight. Ezinearticles.com is a prime example.

Google is investing a lot to keep its users within its framework and improve user experience. It's also spending on research and development to identify, analyze and understand web pages in a better way thwarting the attempts by the SEO community to manipulate its algorithms.

Show up on Google's First Result Page or Get Doomed

Google saves your time when it answers queries within the SERPs (search engine results pages) as 75% of searchers never go past the first page of search results. That's why it's crucial to rank or "get featured" (through elements like featured snippets) on the first page of search results, and if you are not ranking in the top 10 results for popular keywords, your website will almost be invisible on the web. So if your business is heavily dependent on Google's organic search traffic, you can be in trouble.

Growth of Expanded SERP Features

Google is changing its SERPs in many ways, and it may not be good news for many businesses. Knowledge cards, top stories, featured snippets, ads, Q&A on Google, and reviews are some of the features introduced in Google search results recently.

With the increased visibility of knowledge panels and disguised ads along with image display and videos, organic rankings have gone down further and retailers have no option but to spend money on paid listings, which favors Google.

So, if you want to rank on top, you need to work harder. Better pages, an excellent user interface, and faster mobile-friendly websites are the features you should focus on.

SEO Best Practices in 2021

Here are some of the best SEO practices to rank your website on top in the SERPs in 2021.

1. Optimize Your Website Based on Topic Clusters Instead of Keywords

From search keywords to user intent, Google has evolved in recent years. Google has introduced various features such as a snippet box to answer the user query within the SERPs. Earlier, the focus was on the keywords, but now it has shifted to the context and the user intent. You can't rank your web page just by optimizing it with the relevant keywords; you will have to create content on different topics that your users can be interested in.

A. Identify Your Target Audience

You need to identify your "target audience" to succeed in any digital marketing stream. Don't attempt to define it just by the keywords they use. For example, if someone is searching for "Aspirin," they could fall into different categories:

1. People looking to buy Aspirin
2. People associated with the pharmaceutical industry locating stores
3. Medical practitioners or bloggers looking into its side effects
4. Students looking for information on Aspirin to write an essay or article

If you don't understand your target audience, you would likely create content around the general topics related to the product. But you can't attain any rankings by creating generic content as a single piece of content may not provide value to different customer types.

Instead, building buyer personas and creating content on relevant topics to your audience will bring significant results. Identifying the shared traits of your ideal customers will also help find the appropriate titles.

B. Divide The Content Into Topic Clusters

According to HubSpot, rather than focusing on standalone keywords, if your content is organized based on different themes or groups, you would attract more traffic from organic searches.

Having great content and using the right keywords just aren't enough to get Google's attention these days. With so much content being published online, Google wants to confirm that you're an authority in your niche. And one of the best practices to establish authority is to divide your content into pillar pages and topic clusters.

To organize content using clusters, you need to create a pillar page and a few related cluster pages, which must be linked to the original pillar page. These pages would answer different questions and cover topics related to the pillar page.

Let's define what a pillar page and topic clusters are. A pillar page is a part of cornerstone content that we add to our website to provide a comprehensive synopsis on a topic. The topic clusters supplement the pillar page; these are the articles and web pages created to cover subtopics listed on the pillar page.

Both pillar page and the topic clusters are interlinked to provide an enhanced user experience that helps in exerting your authority to Google.

For example, suppose you're creating content on decluttering. In that case, you can create a topic cluster around different subtopics such as decluttering of clothes, household stuff, cutlery and crockery, books, electronic gadgets, toiletry, and cosmetics, etc. In these clusters, your readers, who are likely to be "minimalists" or "want to be minimalists," will easily find the topics of their interest.

It will make your website a better resource where your audience can find information on different topics in your niche in one place. It will also help Google index your site as a valuable content resource for the minimalists. Any of these cluster pages can rank high in Google search and drive traffic to your site.

There are four types of search intents:

1. Informational: When the user is searching for specific or in-depth information.
2. Navigational: When you’re looking for a specific website or app such as “DashClicks”
3. Commercial: When the search intent is commercial, the user is looking for a specific product such as “best smartphones under $300.”
4. Transactional: Here, the intent is buying when you’ve already decided what to buy. For example, Apple iPad Pro 11 (2nd Generation)

One standard SEO best practice is to always keep the search intent in mind.

C. Don't Ignore Keywords

Even though search intent is more important for Google, the present algorithms still consider keywords as the signposts that help Google index your web pages based on different queries and matching keywords. You can use the SEO tools such as Ubersuggest, Moz's Keyword Explorer, or SEMRush for keyword research.

2. Write Long-Form Content

According to a study by Backlinko, long-form content is the best for getting backlinks and better rankings. According to Snap Agency's research in 2017, the word count of the blogs with the largest organic traffic volume ranged between 2,250 ā€“ 2,500. However, search intent is more important than the length of the article for rankings.

Use your common sense to determine the length of your article. The article length should justify the user intent and information they are looking for. You should also not target multiple keywords and search queries in one post.

Use jump links for the people looking for just a fraction of the information to quickly navigate the relevant information in your long-form content.

How To Write Long-Form Content?

A. Sky-scraper technique

To create long-form content, you can adopt various strategies. The skyscraper technique is one of them in which you can pick the best points from different articles and create posts that cover the highest number of subheadings.

B. Update old content

You can also refresh your old content by updating the existing information and expanding it to make it more useful and relevant. This way, you can easily convert a current 1,200-word article into a 2,000-word article.

You can also update time-sensitive content. For example, if you have a published article titled "SEO tips to rank high in 2020" on your website, you can update this article by including the latest info and trends and change its title to "SEO tips to rank high in 2021".

3. Create a Diverse Backlink Portfolio

Backlinks were and will remain an important ranking factor for search engines. However, search engines are getting smarter in identifying quality backlinks and penalizing spam links. So focus on link building from high domain authority sites. However, you will be under Google's radar if your site is squeaky clean and contains the backlinks only from higher authority sites.

High-quality links may look like engineered links rather than earned links. Google may flag your site for a manual review. So ideally, a diversified link portfolio not only looks natural but also helps you rank high. Google doesn't ignore link equity from smaller sites as they also add value, but they should be from your niche. Disavow links that are harmful and shady.

4. Measure SEO Performance

SEO is incomplete without reporting and analytics, which are crucial to your overall marketing strategy. Effective reporting also helps you improve your content marketing and UX issues. Analytics tells you what kind of content appeals to your customer more. It also enables you to identify the UX issues in your website and which page received the most or least traffic.

You can monitor the following metrics to improve the UI/UX of a website:

1. Bounce Rate
2. Average Session Duration
3. Pageviews
4. Click-Through Rate

In the absence of monitoring and reporting, it can be challenging to understand these complexities. For measuring SEO performance, you can use various tools such as Google's Data Studio, Wayback machine, SEMRush, Google Search Console, etc.

5. Improve the User Experience on Your Website

User experience is an essential consideration by Google because it's ultimately the users who matter. It includes page speed and some other factors such as readability and visual appeal of the content.

Over the past few years, Google has evolved and it can figure out whether your website is UI/UX friendly or not.

You can use the following tips to improve the user experience on your website.

• Create visually appealing content: To improve the usability of your content, you can use videos, images, infographics, and screenshots to increase its visual appeal.

• Use subheadings: Introducing subheadings and heading tags such as H1, H2, and H3, makes your article more readable and easy to understand. Google loves it as it helps its spiders understand the content better.

• Avoid unnecessary pop-ups: Intrusive pop-ups are incredibly annoying for the website visitors and these are also not good from an SEO perspective. Google penalizes sites that use annoying pop-ups. However, you can use opt-ins sparingly if it is crucial to generate your email list. You can also use exit intent pop-ups, which people use to make the last-ditch effort to persuade the customer to take action before they leave the website.

6. Impact of BERT Update

Google continues rolling out various algorithm updates, but BERT was a significant update announced in October 2019. It negatively impacted numerous websites, so it's essential to understand how it can affect your website's rankings. BERT update was focused on content quality along with content relevance, keywords, and user intent.

If you want to improve the search engine rankings of your website, pay attention to the overall reputation of your website using the following factors:

1. YMYL (Your Money Your Life)
2. EAT (Expertise, Authoritativeness, and Trustworthiness)

Tips to address BERT Update:

1. Ensure that your content answers your target audience’s queries as per their search intent (use topic clusters and create content around them).
2. Context should be a major concern while creating content rather than keyword density, an old school practice.
3. Create pillar content that answers maximum questions from the searchers about your brand

7. Add Lots of Relevant Data That the User Wants

To create content that adds value, avoid creating content mainly to stuff keywords. For better conversion and improved rankings, use lots of data in your content that helps your target audience.

You can follow these tips:

1. Restrict keywords to prime SEO spots, such as meta titles, meta descriptions, and alt tags, etc. and avoid stuffing them in core content
2. Create content for your target audience and keep it natural
3. Use a mix of short-tail and long-tail keywords to increase organic traffic

8. Improve Your Page Load Speed

Page load speed affects user experience on the site, so it's an important ranking factor.

To check your page load speed, you can use PageSpeed Insights, a tool from Google Developers, and start tweaking your website accordingly.

Follow specific useful tips published on Search Engine Journal to improve page speed.

9. Optimize Your Website for Voice Search

With voice search catching up, 55% of US adults are expected to use smart speakers by 2022. So, your SEO strategy is incomplete if you don't incorporate voice search into it. Google Assistant, Amazon Alexa, Google Home, Cortana, and Siri, are already influencing it in a big way.

Follow these tips to make your content voice search-friendly:

1. Start adding content on every web page with natural language flavor. Provide short answers to match the voice queries of users.
2. Voice search queries are usually in sentences and appear more like FAQs. Use long-tail keywords and create long-form content to match those queries.
3. “Near me” searches are an essential part of local SEO. Include correct addresses and maps with matching structured data to help people find you using location-based queries.
4. Go through these SEO strategies to optimize your site for voice search.

10. Create Rich Snippets

According to Yoast.com, snippets with rich content have a higher click-through rate. They provide more information on the search results page than the standard snippets.

You can take the following steps to create rich content:

1. Make sure the headings are relevant and match with the content and SEO title
2. Use structured data on your site as Google shows it in its results
3. Follow the recommendations of the latest Google updates
4. Add proper keywords
5. Use attractive and informative meta descriptions
6. Mention your brand in meta titles

11. Optimize for Local Searches

Almost 50% of searches include users seeking information about local businesses and stores, their opening and closing hours, phone numbers, and locations on the map. Local SEO can direct massive traffic to your store if the searchers are within a 5-6 mile radius. According to a study, 72% of searchers looking for local business info end up visiting your store.

You can take the following steps to improve your local SEO.

1. Improve your directory listings
2. Enter your details on Google My Business
3. Fix your local directory listings (hire an agency for the tedious job)
4. Interact with data aggregators to manage massive directory listings
5. Build and optimize local landing pages such as “SEO services in Miami” to rank on top of SERPs
6. Use schema markups
7. Use JSON (Javascript Object Notation) injection

12. Leverage Video Content

According to a study, the number of video viewers in the US is expected to touch 248.9 million by 2022. With increasing video viewership, many businesses have started using video content as part of their marketing strategy. It keeps the website visitors hooked by using storytelling and situations to relate and connect with your audience.

Videos help trigger a chain of thoughts in viewers’ minds when the products are shown in action. Video making can be expensive and time-consuming, but it’s highly engaging and has a high ROI.

13. Leverage Social Listening

Social listening involves monitoring all your social handles to get your audiences’ pulse and connect with them using engaging content on your website. It includes tracking customer feedback, monitoring online conversations about your brand, and gaining insights to revamp your existing marketing strategy for better results.

Here are a few things you can do to leverage social listening to improve your SEO.

1. Look for brand mentions: Use a tool like Brandwatch to find online brand mentions. If they are not linked to your website, contact the owner of those websites or the social influencers and ask them to add your link to those mentions.
2. Find guest posting opportunities: Use a social listening tool and find all the popular blogs that publish quality content in your niche and seek guest posting opportunities with them.
3. Surveil your competitors: Use social listening tools to spy on what your competitors are doing. Surveil their activities, find out which influencers they are collaborating with, and find the guest posting opportunities.

The Conclusion

If you act on the tips mentioned above with a proper plan, your organic rankings will improve tremendously and sales will rise sharply. If you haven’t started investing in the SEO of your company website, it’s never too late. Even with content marketing making waves, You can’t ignore Search Engine Optimization. It provides the right mix of digital marketing and compliments content marketing to help your site rank on top.

Here are a few pro tips you can begin with:

• Update your web pages for local search
• Focus on whitehat guest posts and link building, internal linking, and overall SEO strategy of your site
• Perform keyword research and use a mix of long-tail and short-tail keywords
• Perform conversion analysis and encourage the visitor to take a specific, desirable action
• Look into your EAT (Expertise, Authority, and Trust: the three factors that Google uses to measure how much trust it should place in a brand or website for ranking purposes) Factors & optimize it.
• Focus on the mobile experience of your website and zero-click searches (zero-click searches are those searches when the users use the information already presented on the SERPs such as “featured snippets” and “People Also Ask” features to get the answers to their query) to rank in 2021.

Follow these tips and if the information seems overwhelming to handle, hire a professional SEO agency to leverage the enormous potential of SEO for your website.

One has to have a strategy in place and keep a tab on the latest Facebook tools and trends to leverage maximum returns from Facebook ads.Ā Below, you'll learn why Facebook Ads are so useful and how you can use them to propel your business forward.

The Facebook Ads Advantage

If we look at the sheer number of Facebook users globally, it's pretty evident that your customers are using the platform:

What Do These Numbers Reveal?

These numbers reveal that there is a vast audience pool. With the right strategy, Facebook ads can generate exceptional ROI for small and large business owners alike. However, large business owners may enjoy some cushion as they can scale their ad spendings on demand.

That does not at all mean that small businesses are not on a level playing ground though. All they need to do is focus on their audience and reach out to them with engaging ads. The ads must offer value and entice users to take the desired action.

Tips to Stop Struggling and Start Winning

More than half of small business marketers complain of poor returns from their Facebook ad campaigns. The solution to this recurring problem lies in understanding the fundamentals of Facebook advertising.

By doing so, small businesses can ensure that they are putting the best foot forward and generate positive returns from Facebook ad spends. Here are a few tips to help small business marketers stop struggling and start winning from Facebook ads.

Facebook is an Algorithm

An algorithm is a well-defined set of instructions written in computer-interpretable language to solve a recurring problem. In Facebook's case, the algorithm makes the world more open and connected.

Facebook's algorithms allow us to connect with millions of other people on the internet. We can join communities, follow pages and personalities based on our interests, express our thoughts, share posts we like, and even plan events and promote a cause or business.

For advertisers, the Facebook algorithm can act as a catalyst for successful campaigns, provided you are well-versed with the tools offered by Facebook to marketers.

#1. Matching Campaign Objectives With Goals

A goal helps you create the right strategy for the ad campaign and monitor your campaign performance using the right KPIs.

Whether your goal is to sell more products or create brand awareness, the campaign objectives must connect to your end goals. Thankfully, the Facebook Ads account helps you do this.

Facebook Ads offer you three options for setting your ad objective:

• Awareness
• Consideration
• Conversion

Once you have selected your ad objective, you will have a list of subcategories. Choose the one that best matches your ad goals.

Note: You can even select multiple subcategories. However, make sure to know about their exact purpose and choose only the ones that best align with your goals.

Once you have selected your campaign objectives along with the subcategories, the Facebook algorithm will match your goals with relevant KPIs, which will help you monitor your campaign and further refine your campaign in the future.

Here’s a list of the KPIs related to each objective:

Awareness:

• Impressions
• Reach

Consideration:

• Clicks
• Engagement
• Video Views
• Messages
• App Installs
• Lead generation

Conversion:

• Conversions
• Sales
• Store Visits

#2. Identifying Your Audience

What’s the point of displaying an ad to the wrong audience?

You can’t expect bachelors to see baby diaper ads on their Facebook feeds and buy them!

You must identify your audience precisely to ensure your ads return maximum ROI.

Thankfully, Facebook offers the Audience Insight tool to make your ads more meaningful to people on Facebook.

To use Audience Insights Tool, login to the Facebook Business Manager and select the Audience Insights option under the Plan section.

A pop-up menu will appear when you click on Audience Insights. You will have two options to choose from: Everyone on Facebook and People connected to your Page.

Based on your selection, you will be directed to the main screen. On the left-hand side of the screen, you will have a created audience menu with multiple filters to refine your audience search based on location, age and gender, interests, and other advanced options.

You can use these filters to scan through a large volume of audience insights and identify the vital interests and buyer persona to target.

At times your existing page audience may not be large enough to return valuable insights on your target audience. Instead, you can use the "Interests" section to gain insights from other popular brands in your industry. This way, you will have a fair idea about the demographics you want to target and the behaviors you should prefer.

#3. The Right Audience Size

Audience size for your Facebook ads will vary based on your end goals. If your main objective is brand awareness, then a large audience size will serve your needs well. In this case, it is always wise to keep target settings to the minimum.

However, if your goal is selling, then your target audience size should not exceed 1,000,000 people. In addition to this, it is always wise to consider primary factors like population size in your target location, the sage of your sales funnel, and your budget.

Last but not least, you must also understand the different targeting layers such as AND and OR targeting logic, which can play a significant role in narrowing your audience size without compromising on the ad ROI.

#4. Use GeoTargeting Accurately

Ideally, small business marketers cater to a local customer base or serve a specific industry segment. In either case, you must choose the right geotargeting option.

With Facebook ads, you can target your audience based on people living in a particular location. You can even filter groups like travelers who will be in that location for only a short time and least likely to show interest in your ad.

In addition to targeting the different categories of locations, you can also use the "Drop Pin" option. Move over to the map and place the indicator on your preferred target area, and set the location range using the radius slider.

#5. Implement a Content Calendar

A content calendar will help you stay organized, avoid blunders, and improve ad content quality for delivering consistent value to your target audience. Furthermore, once you have an active set of ad campaigns, you can use the content calendar to map the progress and ROI of each campaign efficiently and further refine your strategies.

#6. Keep Learning and Keep Incorporating

To run successful ad campaigns, you will have to keep revisiting and updating your audience research. As your audience insights get more granular and insightful, your campaigns will further improve your ad ROI.

Facebook also introduces timely changes in its ad policies. For this reason, it is equally essential to keep yourself informed about recent updates. Visit Facebook for Business where you can find information on critical updates and tons of tips to turn your Facebook ads profitable.

The Right Time to Hire Help

Market conditions have changed abruptly following the coronavirus outbreak. Local businesses have suffered extensively from the economic downturn. They are now looking at digital solutions for reaching out to their customers. Facebook advertising would be on top of every small business owner’s list.

Naturally, small business marketers will have to cater to an increased demand for Facebook advertising. White label Facebook ads services can help small business marketers deliver on client requirements seamlessly. One such popular platform is DashClicks, which saves small business marketers endless hours spent on campaign setup, data analysis, reporting, and monitoring. With DashClicks on their side, small marketers can focus single-mindedly on growth while DashClicks takes care of fulfillment. Sign up for a free account to get started!