"I am incredibly busy serving clients."

"My employees are not always as motivated as I would like them to be."

"I am always caught up in solving internal challenges. I have no time to add new clients."

Sounds relatable?

Do you also face these conventional agency pain-points?

It's tough running a digital agency if you are limited by resources, technical expertise, and slow-moving workflows.

The digital landscape is so complex and fast-paced is that an agency's production line is always over-packed and overloaded. There is hardly any breathing space or, for that matter, the time for agency owners to focus on prospecting and scaling.

Is there a way for agencies to grow at scale? Is there a magic wand to turn the tides in their favor?

Yes, off-course there is!

It's called White-Label Reselling.

Table of Contents

1. What is white-label reselling?
2. Who can be a white-label reseller?
3. How does reselling work?
4. What are the benefits of reselling?
5. Tips for choosing the best white-label partner
6. Tips for reselling better, reselling fast
7. Learn the art of reselling at DashClicks

What is White Label Reselling?

White Label reselling simply means rebranding and reselling already existing products and services. The products and services belong to a third party. White-label resellers simply buy them, rebrand them with their company logo and name, and resell them forward at a price they like.

Are you already thinking that this is the exact business model your agency wants and needs?

Check out our white-label fulfillment services for free!

Who Can be a White Label Reseller?

There are no prerequisites to being a white-label reseller. Anybody can be a white-label reseller.

All you need to do is find the reseller program that strikes the perfect balance between your business goals and your clients' requirements. Pitch the white-label services to your clients and start reselling.

Freelancers, first-time marketers, entrepreneurs, agency owners, marketing professionals, and anybody who wants to be their own boss can be white-label resellers.

(It's always a plus if you have experience running an agency!)

How Does Reselling Work?

It's simple and straightforward.

Start by signing up for a reseller account with your chosen white-label partner. Next, select from the range of white-label services that your clients need and are ready to purchase. The white-label partner will begin fulfillment the moment your client is on board.

Still, feel it's too good to be true?

Why don't you see it for yourself?

Sign up for a forever free DashClicks account now and get instant white-label agency platform access now!

Why Do Agencies Fail to Grow?

To truly understand the benefits of reselling, let us first look at the common reasons why most agencies fail or simply stop growing within the first few years of business.

Reason#1: Lack of consistency

Reason#2: Lack of productization

Reason#3: No plan for the future

Reason#4: Focus is more on fulfillment and less on business growth

Reason#5: Inability to innovate and stay updated with ever-evolving industry trends

Through white-label reselling, agencies can overcome all the above challenges and a host of other roadblocks that prevent agencies from growing at scale.

White Label Reselling Benefits:

1. White-Label Reselling is Lightning Quick:

Talk about speed!

White-label reselling is lightning quick.

The white-label agency platform automatically gathers all essential information from clients and sends them secure onboarding credentials within seconds. And in case there are delays, the platform automatically shoots email reminders as well.

2. White-Label Reselling is Easily Expandable:

So many times, agencies turn down revenue opportunities just because they don't have the budget or expertise (both in most cases ).

But with reselling, agencies can cross-sell and upsell marketing services that they have never offered before to clients on the fly.

3. White-Label Reselling is Scalable:

Not just cross-selling, a white-label partnership makes scaling easy as well. Whether agencies resell services to one or a hundred clients, the white-label partner takes care of every fulfillment need hassle-free.

4. White-Label Reselling Offers Consistency:

Agencies can rest assured they will receive uncompromised service quality and excellent ROI for clients. The white-label partner is equipped with certified experts and top-of-the-line digital marketing professionals.

5. White-label Reselling Keeps Clients Happy:

White-label providers use best practices and strategies to ensure maximum ROI for clients. The reporting is in an easy-to-digest form, which means clients always have a clear picture of their marketing expenditure-output.

Clients can access campaigns in real-time and get real-time snapshots of their online presence from wherever they want, whenever they want.

Is there anything more, you ask?

Yes, there is lots more to the benefits of white-label reselling.

At DashClicks, we have fully optimized our process workflow for a genuinely transformational reseller experience. Our white-label platform fully automates the fulfillment process, providing agencies with time and resources to focus on business growth.

Furthermore, the platform equips markets with software and tools to market services on the fly.

Resellers can use demo prospecting accounts to give clients a free tour of the platform and showcase the services. They can even use the InstaSites tools to build them a fully-functional business website within seconds!

Tips for Choosing the Best White-Label Partner

Now we move over to the most crucial part!

With so many white-label providers to choose from, the question is: how do you choose the right white-label service partner?

How about using a perfect litmus test to decide whether to choose or ignore a white-label service? Here it is:

#1. Look for That Extra 10%

Right products solve a problem; great products change the way people solve that problem for the better. It's all about that extra 10% value that great products bring to the table.

In the case of white-label solutions, the extra 10% comes with opting for a simple, intuitive platform that leaves no room for complaints.

For instance, the DashClicks white-label agency platform makes the entire fulfillment process more convenient and productive. From automated onboarding to billing, the platform offers countless features for a frictionless agency-client relationship.

#2. Reseller Plans Must Resonate With Client Needs

You don't want to be in a situation where you are selling only apples when your clients mostly ask for oranges. Besides the white-label services you resell, make sure that they are affordable and perfectly resonate with client expectations.

#3. Settle For Nothing Less Than Excellent Customer Service

You want to associate yourself with a white-label partner who responds to your client's queries and issues instantly. If there are gaps in customer service, it will ultimately impact the client's service experience.

At DashClicks, in addition to a well-rounded customer support team, we assign dedicated project managers who look after every fulfillment need.

#4. Ensure Reporting is Clear, Insightful, and Instant

Reporting should never be a guessing game. If your potential white-label reseller company doesn't have a clear and precise reporting structure, watch out.

There's no point in using a reseller program when the reports leave too much room for guesswork. Besides the services you choose to resell, your clients will enjoy real-time reporting through our white-labeled platform, all from one simple login.

Check it now for yourself with a free sign up!

#5. Don't Ignore Control

Your white-label reseller company may automatically organize and look after every fulfillment on your agencies' behalf. Yet, it's always wise to protect your clients' sensitive data.

Choose a white-label solution that allows your agency to be in control. DashClicks' white-label platform comes with pre-built user management features. You can manage roles easily and create custom access controls for specific users. As far as your clients are concerned, they have access only to white-label reporting dashboards and nothing more.

Tips for Reselling Better, Reselling Fast

Now that you have decided to be a white-label reseller, you must step up your reselling game.

Remember, as far as the reselling landscape goes, you are not the lone warrior, there are hundreds of other resellers too.

While the white-label partner looks after the purchased services, you must offer an excellent service that offers unmatchable and unbeatable value to your clients.

#1. Learn To Keep Your Customers Happy and Interested

Do you know a business is 2x more likely to share a bad experience than a positive one on social media?

This means your clients won't mind shooting a negative tweet if they are not satisfied with your service.

The rules for keeping clients happy are almost the same as you applied to judge your white-label reseller company.

Your clients expect

⇨ Fast response times.

⇨ Regular engagement.

⇨ Well structured and valuable customer journey.

⇨ Timely response to feedback, referrals, and grievances, whether on email or social media.

Half of the reselling battle is won at the beginning if you can manage uncompromised quality service across all these fronts.

#2. Turn Your Customer Support From Good to Great

Is your customer support slow-moving? Is it ready to handle a steady influx of new clients? Do you have the learning structure to train new staff?

If the answer to these questions is still a no, you better start hustling now!

With fulfillment taken care of, your agency must focus on customer support and service that improve your client's customer journey, from onboarding, to fulfillment, and billing.

#3. Create Your Ideal Client Profile

Who is your ideal client? Which industries do they majorly belong to? What services do they seek?

The answers to these questions will offer a tremendous boost to your prospecting efforts. Try to get a better and detailed understanding of:

• Client demographics
• Client purchase behavior
• Client common marketing goals, dreams, and wishes

Once you have a clear understanding of your ideal clients and their needs, you can reach out to them with the right messages and value propositions that perfectly align with their business goals and objectives.

#4. The DashClicks Advantage

We have already discussed stepping up your customer service, improving online engagements, and polishing the ideal client profile. But what about tools, softwares, and solutions that make reselling easy and quick?

At DashClicks, we have created the perfect white-label prospecting tools for agencies with InstaSites and InstaReports. Learn more about these amazing marketing tools for agencies here.

Master the Art of Reselling at DashClicks

This brings us to the end of this complete guide on white-label reselling.

Phew! Hope you had a great time reading.

But wait before you go.

What if we said you can learn the art of reselling white-label services for free?

In fact, not just learn but actually master it and quickly grow your agency into a 7+ figure business!

That's what we want for you, and that's why we have created the best education platform for freelancers, marketing professionals, and agencies.

And the most amazing part is it's absolutely free.

Yes. We are not charging anything for it!

We just want you:

To Master Reselling

and

To keep Growing

Uninterrupted.

Signup now for free!

If you are among the SEO professionals who feel that SEO tactics and their effectiveness are changing rapidly, you are not alone.

Remember the days when webmasters used to lose their sleep whenever Google announced an algorithm update? There were obvious reasons for such panic attacks as even the most successful websites, when hit by a Google algorithm update, lost all their rankings and traffic overnight. Ezinearticles.com is a prime example.

Google is investing a lot to keep its users within its framework and improve user experience. It's also spending on research and development to identify, analyze and understand web pages in a better way thwarting the attempts by the SEO community to manipulate its algorithms.

Show up on Google's First Result Page or Get Doomed

Google saves your time when it answers queries within the SERPs (search engine results pages) as 75% of searchers never go past the first page of search results. That's why it's crucial to rank or "get featured" (through elements like featured snippets) on the first page of search results, and if you are not ranking in the top 10 results for popular keywords, your website will almost be invisible on the web. So if your business is heavily dependent on Google's organic search traffic, you can be in trouble.

Growth of Expanded SERP Features

Google is changing its SERPs in many ways, and it may not be good news for many businesses. Knowledge cards, top stories, featured snippets, ads, Q&A on Google, and reviews are some of the features introduced in Google search results recently.

With the increased visibility of knowledge panels and disguised ads along with image display and videos, organic rankings have gone down further and retailers have no option but to spend money on paid listings, which favors Google.

So, if you want to rank on top, you need to work harder. Better pages, an excellent user interface, and faster mobile-friendly websites are the features you should focus on.

SEO Best Practices in 2021

Here are some of the best SEO practices to rank your website on top in the SERPs in 2021.

1. Optimize Your Website Based on Topic Clusters Instead of Keywords

From search keywords to user intent, Google has evolved in recent years. Google has introduced various features such as a snippet box to answer the user query within the SERPs. Earlier, the focus was on the keywords, but now it has shifted to the context and the user intent. You can't rank your web page just by optimizing it with the relevant keywords; you will have to create content on different topics that your users can be interested in.

A. Identify Your Target Audience

You need to identify your "target audience" to succeed in any digital marketing stream. Don't attempt to define it just by the keywords they use. For example, if someone is searching for "Aspirin," they could fall into different categories:

1. People looking to buy Aspirin
2. People associated with the pharmaceutical industry locating stores
3. Medical practitioners or bloggers looking into its side effects
4. Students looking for information on Aspirin to write an essay or article

If you don't understand your target audience, you would likely create content around the general topics related to the product. But you can't attain any rankings by creating generic content as a single piece of content may not provide value to different customer types.

Instead, building buyer personas and creating content on relevant topics to your audience will bring significant results. Identifying the shared traits of your ideal customers will also help find the appropriate titles.

B. Divide The Content Into Topic Clusters

According to HubSpot, rather than focusing on standalone keywords, if your content is organized based on different themes or groups, you would attract more traffic from organic searches.

Having great content and using the right keywords just aren't enough to get Google's attention these days. With so much content being published online, Google wants to confirm that you're an authority in your niche. And one of the best practices to establish authority is to divide your content into pillar pages and topic clusters.

To organize content using clusters, you need to create a pillar page and a few related cluster pages, which must be linked to the original pillar page. These pages would answer different questions and cover topics related to the pillar page.

Let's define what a pillar page and topic clusters are. A pillar page is a part of cornerstone content that we add to our website to provide a comprehensive synopsis on a topic. The topic clusters supplement the pillar page; these are the articles and web pages created to cover subtopics listed on the pillar page.

Both pillar page and the topic clusters are interlinked to provide an enhanced user experience that helps in exerting your authority to Google.

For example, suppose you're creating content on decluttering. In that case, you can create a topic cluster around different subtopics such as decluttering of clothes, household stuff, cutlery and crockery, books, electronic gadgets, toiletry, and cosmetics, etc. In these clusters, your readers, who are likely to be "minimalists" or "want to be minimalists," will easily find the topics of their interest.

It will make your website a better resource where your audience can find information on different topics in your niche in one place. It will also help Google index your site as a valuable content resource for the minimalists. Any of these cluster pages can rank high in Google search and drive traffic to your site.

There are four types of search intents:

1. Informational: When the user is searching for specific or in-depth information.
2. Navigational: When you’re looking for a specific website or app such as “DashClicks”
3. Commercial: When the search intent is commercial, the user is looking for a specific product such as “best smartphones under $300.”
4. Transactional: Here, the intent is buying when you’ve already decided what to buy. For example, Apple iPad Pro 11 (2nd Generation)

One standard SEO best practice is to always keep the search intent in mind.

C. Don't Ignore Keywords

Even though search intent is more important for Google, the present algorithms still consider keywords as the signposts that help Google index your web pages based on different queries and matching keywords. You can use the SEO tools such as Ubersuggest, Moz's Keyword Explorer, or SEMRush for keyword research.

2. Write Long-Form Content

According to a study by Backlinko, long-form content is the best for getting backlinks and better rankings. According to Snap Agency's research in 2017, the word count of the blogs with the largest organic traffic volume ranged between 2,250 ā€“ 2,500. However, search intent is more important than the length of the article for rankings.

Use your common sense to determine the length of your article. The article length should justify the user intent and information they are looking for. You should also not target multiple keywords and search queries in one post.

Use jump links for the people looking for just a fraction of the information to quickly navigate the relevant information in your long-form content.

How To Write Long-Form Content?

A. Sky-scraper technique

To create long-form content, you can adopt various strategies. The skyscraper technique is one of them in which you can pick the best points from different articles and create posts that cover the highest number of subheadings.

B. Update old content

You can also refresh your old content by updating the existing information and expanding it to make it more useful and relevant. This way, you can easily convert a current 1,200-word article into a 2,000-word article.

You can also update time-sensitive content. For example, if you have a published article titled "SEO tips to rank high in 2020" on your website, you can update this article by including the latest info and trends and change its title to "SEO tips to rank high in 2021".

3. Create a Diverse Backlink Portfolio

Backlinks were and will remain an important ranking factor for search engines. However, search engines are getting smarter in identifying quality backlinks and penalizing spam links. So focus on link building from high domain authority sites. However, you will be under Google's radar if your site is squeaky clean and contains the backlinks only from higher authority sites.

High-quality links may look like engineered links rather than earned links. Google may flag your site for a manual review. So ideally, a diversified link portfolio not only looks natural but also helps you rank high. Google doesn't ignore link equity from smaller sites as they also add value, but they should be from your niche. Disavow links that are harmful and shady.

4. Measure SEO Performance

SEO is incomplete without reporting and analytics, which are crucial to your overall marketing strategy. Effective reporting also helps you improve your content marketing and UX issues. Analytics tells you what kind of content appeals to your customer more. It also enables you to identify the UX issues in your website and which page received the most or least traffic.

You can monitor the following metrics to improve the UI/UX of a website:

1. Bounce Rate
2. Average Session Duration
3. Pageviews
4. Click-Through Rate

In the absence of monitoring and reporting, it can be challenging to understand these complexities. For measuring SEO performance, you can use various tools such as Google's Data Studio, Wayback machine, SEMRush, Google Search Console, etc.

5. Improve the User Experience on Your Website

User experience is an essential consideration by Google because it's ultimately the users who matter. It includes page speed and some other factors such as readability and visual appeal of the content.

Over the past few years, Google has evolved and it can figure out whether your website is UI/UX friendly or not.

You can use the following tips to improve the user experience on your website.

• Create visually appealing content: To improve the usability of your content, you can use videos, images, infographics, and screenshots to increase its visual appeal.

• Use subheadings: Introducing subheadings and heading tags such as H1, H2, and H3, makes your article more readable and easy to understand. Google loves it as it helps its spiders understand the content better.

• Avoid unnecessary pop-ups: Intrusive pop-ups are incredibly annoying for the website visitors and these are also not good from an SEO perspective. Google penalizes sites that use annoying pop-ups. However, you can use opt-ins sparingly if it is crucial to generate your email list. You can also use exit intent pop-ups, which people use to make the last-ditch effort to persuade the customer to take action before they leave the website.

6. Impact of BERT Update

Google continues rolling out various algorithm updates, but BERT was a significant update announced in October 2019. It negatively impacted numerous websites, so it's essential to understand how it can affect your website's rankings. BERT update was focused on content quality along with content relevance, keywords, and user intent.

If you want to improve the search engine rankings of your website, pay attention to the overall reputation of your website using the following factors:

1. YMYL (Your Money Your Life)
2. EAT (Expertise, Authoritativeness, and Trustworthiness)

Tips to address BERT Update:

1. Ensure that your content answers your target audience’s queries as per their search intent (use topic clusters and create content around them).
2. Context should be a major concern while creating content rather than keyword density, an old school practice.
3. Create pillar content that answers maximum questions from the searchers about your brand

7. Add Lots of Relevant Data That the User Wants

To create content that adds value, avoid creating content mainly to stuff keywords. For better conversion and improved rankings, use lots of data in your content that helps your target audience.

You can follow these tips:

1. Restrict keywords to prime SEO spots, such as meta titles, meta descriptions, and alt tags, etc. and avoid stuffing them in core content
2. Create content for your target audience and keep it natural
3. Use a mix of short-tail and long-tail keywords to increase organic traffic

8. Improve Your Page Load Speed

Page load speed affects user experience on the site, so it's an important ranking factor.

To check your page load speed, you can use PageSpeed Insights, a tool from Google Developers, and start tweaking your website accordingly.

Follow specific useful tips published on Search Engine Journal to improve page speed.

9. Optimize Your Website for Voice Search

With voice search catching up, 55% of US adults are expected to use smart speakers by 2022. So, your SEO strategy is incomplete if you don't incorporate voice search into it. Google Assistant, Amazon Alexa, Google Home, Cortana, and Siri, are already influencing it in a big way.

Follow these tips to make your content voice search-friendly:

1. Start adding content on every web page with natural language flavor. Provide short answers to match the voice queries of users.
2. Voice search queries are usually in sentences and appear more like FAQs. Use long-tail keywords and create long-form content to match those queries.
3. “Near me” searches are an essential part of local SEO. Include correct addresses and maps with matching structured data to help people find you using location-based queries.
4. Go through these SEO strategies to optimize your site for voice search.

10. Create Rich Snippets

According to Yoast.com, snippets with rich content have a higher click-through rate. They provide more information on the search results page than the standard snippets.

You can take the following steps to create rich content:

1. Make sure the headings are relevant and match with the content and SEO title
2. Use structured data on your site as Google shows it in its results
3. Follow the recommendations of the latest Google updates
4. Add proper keywords
5. Use attractive and informative meta descriptions
6. Mention your brand in meta titles

11. Optimize for Local Searches

Almost 50% of searches include users seeking information about local businesses and stores, their opening and closing hours, phone numbers, and locations on the map. Local SEO can direct massive traffic to your store if the searchers are within a 5-6 mile radius. According to a study, 72% of searchers looking for local business info end up visiting your store.

You can take the following steps to improve your local SEO.

1. Improve your directory listings
2. Enter your details on Google My Business
3. Fix your local directory listings (hire an agency for the tedious job)
4. Interact with data aggregators to manage massive directory listings
5. Build and optimize local landing pages such as “SEO services in Miami” to rank on top of SERPs
6. Use schema markups
7. Use JSON (Javascript Object Notation) injection

12. Leverage Video Content

According to a study, the number of video viewers in the US is expected to touch 248.9 million by 2022. With increasing video viewership, many businesses have started using video content as part of their marketing strategy. It keeps the website visitors hooked by using storytelling and situations to relate and connect with your audience.

Videos help trigger a chain of thoughts in viewers’ minds when the products are shown in action. Video making can be expensive and time-consuming, but it’s highly engaging and has a high ROI.

13. Leverage Social Listening

Social listening involves monitoring all your social handles to get your audiences’ pulse and connect with them using engaging content on your website. It includes tracking customer feedback, monitoring online conversations about your brand, and gaining insights to revamp your existing marketing strategy for better results.

Here are a few things you can do to leverage social listening to improve your SEO.

1. Look for brand mentions: Use a tool like Brandwatch to find online brand mentions. If they are not linked to your website, contact the owner of those websites or the social influencers and ask them to add your link to those mentions.
2. Find guest posting opportunities: Use a social listening tool and find all the popular blogs that publish quality content in your niche and seek guest posting opportunities with them.
3. Surveil your competitors: Use social listening tools to spy on what your competitors are doing. Surveil their activities, find out which influencers they are collaborating with, and find the guest posting opportunities.

The Conclusion

If you act on the tips mentioned above with a proper plan, your organic rankings will improve tremendously and sales will rise sharply. If you haven’t started investing in the SEO of your company website, it’s never too late. Even with content marketing making waves, You can’t ignore Search Engine Optimization. It provides the right mix of digital marketing and compliments content marketing to help your site rank on top.

Here are a few pro tips you can begin with:

• Update your web pages for local search
• Focus on whitehat guest posts and link building, internal linking, and overall SEO strategy of your site
• Perform keyword research and use a mix of long-tail and short-tail keywords
• Perform conversion analysis and encourage the visitor to take a specific, desirable action
• Look into your EAT (Expertise, Authority, and Trust: the three factors that Google uses to measure how much trust it should place in a brand or website for ranking purposes) Factors & optimize it.
• Focus on the mobile experience of your website and zero-click searches (zero-click searches are those searches when the users use the information already presented on the SERPs such as “featured snippets” and “People Also Ask” features to get the answers to their query) to rank in 2021.

Follow these tips and if the information seems overwhelming to handle, hire a professional SEO agency to leverage the enormous potential of SEO for your website.

One has to have a strategy in place and keep a tab on the latest Facebook tools and trends to leverage maximum returns from Facebook ads.Ā Below, you'll learn why Facebook Ads are so useful and how you can use them to propel your business forward.

The Facebook Ads Advantage

If we look at the sheer number of Facebook users globally, it's pretty evident that your customers are using the platform:

What Do These Numbers Reveal?

These numbers reveal that there is a vast audience pool. With the right strategy, Facebook ads can generate exceptional ROI for small and large business owners alike. However, large business owners may enjoy some cushion as they can scale their ad spendings on demand.

That does not at all mean that small businesses are not on a level playing ground though. All they need to do is focus on their audience and reach out to them with engaging ads. The ads must offer value and entice users to take the desired action.

Tips to Stop Struggling and Start Winning

More than half of small business marketers complain of poor returns from their Facebook ad campaigns. The solution to this recurring problem lies in understanding the fundamentals of Facebook advertising.

By doing so, small businesses can ensure that they are putting the best foot forward and generate positive returns from Facebook ad spends. Here are a few tips to help small business marketers stop struggling and start winning from Facebook ads.

Facebook is an Algorithm

An algorithm is a well-defined set of instructions written in computer-interpretable language to solve a recurring problem. In Facebook's case, the algorithm makes the world more open and connected.

Facebook's algorithms allow us to connect with millions of other people on the internet. We can join communities, follow pages and personalities based on our interests, express our thoughts, share posts we like, and even plan events and promote a cause or business.

For advertisers, the Facebook algorithm can act as a catalyst for successful campaigns, provided you are well-versed with the tools offered by Facebook to marketers.

#1. Matching Campaign Objectives With Goals

A goal helps you create the right strategy for the ad campaign and monitor your campaign performance using the right KPIs.

Whether your goal is to sell more products or create brand awareness, the campaign objectives must connect to your end goals. Thankfully, the Facebook Ads account helps you do this.

Facebook Ads offer you three options for setting your ad objective:

• Awareness
• Consideration
• Conversion

Once you have selected your ad objective, you will have a list of subcategories. Choose the one that best matches your ad goals.

Note: You can even select multiple subcategories. However, make sure to know about their exact purpose and choose only the ones that best align with your goals.

Once you have selected your campaign objectives along with the subcategories, the Facebook algorithm will match your goals with relevant KPIs, which will help you monitor your campaign and further refine your campaign in the future.

Here’s a list of the KPIs related to each objective:

Awareness:

• Impressions
• Reach

Consideration:

• Clicks
• Engagement
• Video Views
• Messages
• App Installs
• Lead generation

Conversion:

• Conversions
• Sales
• Store Visits

#2. Identifying Your Audience

What’s the point of displaying an ad to the wrong audience?

You can’t expect bachelors to see baby diaper ads on their Facebook feeds and buy them!

You must identify your audience precisely to ensure your ads return maximum ROI.

Thankfully, Facebook offers the Audience Insight tool to make your ads more meaningful to people on Facebook.

To use Audience Insights Tool, login to the Facebook Business Manager and select the Audience Insights option under the Plan section.

A pop-up menu will appear when you click on Audience Insights. You will have two options to choose from: Everyone on Facebook and People connected to your Page.

Based on your selection, you will be directed to the main screen. On the left-hand side of the screen, you will have a created audience menu with multiple filters to refine your audience search based on location, age and gender, interests, and other advanced options.

You can use these filters to scan through a large volume of audience insights and identify the vital interests and buyer persona to target.

At times your existing page audience may not be large enough to return valuable insights on your target audience. Instead, you can use the "Interests" section to gain insights from other popular brands in your industry. This way, you will have a fair idea about the demographics you want to target and the behaviors you should prefer.

#3. The Right Audience Size

Audience size for your Facebook ads will vary based on your end goals. If your main objective is brand awareness, then a large audience size will serve your needs well. In this case, it is always wise to keep target settings to the minimum.

However, if your goal is selling, then your target audience size should not exceed 1,000,000 people. In addition to this, it is always wise to consider primary factors like population size in your target location, the sage of your sales funnel, and your budget.

Last but not least, you must also understand the different targeting layers such as AND and OR targeting logic, which can play a significant role in narrowing your audience size without compromising on the ad ROI.

#4. Use GeoTargeting Accurately

Ideally, small business marketers cater to a local customer base or serve a specific industry segment. In either case, you must choose the right geotargeting option.

With Facebook ads, you can target your audience based on people living in a particular location. You can even filter groups like travelers who will be in that location for only a short time and least likely to show interest in your ad.

In addition to targeting the different categories of locations, you can also use the "Drop Pin" option. Move over to the map and place the indicator on your preferred target area, and set the location range using the radius slider.

#5. Implement a Content Calendar

A content calendar will help you stay organized, avoid blunders, and improve ad content quality for delivering consistent value to your target audience. Furthermore, once you have an active set of ad campaigns, you can use the content calendar to map the progress and ROI of each campaign efficiently and further refine your strategies.

#6. Keep Learning and Keep Incorporating

To run successful ad campaigns, you will have to keep revisiting and updating your audience research. As your audience insights get more granular and insightful, your campaigns will further improve your ad ROI.

Facebook also introduces timely changes in its ad policies. For this reason, it is equally essential to keep yourself informed about recent updates. Visit Facebook for Business where you can find information on critical updates and tons of tips to turn your Facebook ads profitable.

The Right Time to Hire Help

Market conditions have changed abruptly following the coronavirus outbreak. Local businesses have suffered extensively from the economic downturn. They are now looking at digital solutions for reaching out to their customers. Facebook advertising would be on top of every small business owner’s list.

Naturally, small business marketers will have to cater to an increased demand for Facebook advertising. White label Facebook ads services can help small business marketers deliver on client requirements seamlessly. One such popular platform is DashClicks, which saves small business marketers endless hours spent on campaign setup, data analysis, reporting, and monitoring. With DashClicks on their side, small marketers can focus single-mindedly on growth while DashClicks takes care of fulfillment. Sign up for a free account to get started!

Before we answer this question, let's do some SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in the light of the data available to us. Undoubtedly, Facebook is the biggest social media platform with massive potential reach.

From 1.9 billion monthly users in 2017, Facebook swelled to nearly 3 billion users in 2020. But even with its tremendous potential, the road ahead for advertisers is not smooth. There are three major issues that have had a tremendous impact on the effectiveness of Facebook ads.

These issues are:

1. Boycotts by companies and people due to fake news, hate speech, and political advertisements
2. Facebook’s squandering reputation due to scandals and criticisms around data privacy and censorship policies
3. Economic uncertainty because of COVID-19

Still, Facebook ads are extremely effective and are likely to rule the world in the next few years because of its massive reach, engagement levels, constant evolution, and affordable rates the platform offers.

However, it is tough to say how the future will unfold for Facebook in the next decade.

There are a few factors that will decide whether Facebook will survive as a robust advertisement platform or not.

Challenges Faced by Facebook

1. Growing Public Dissent and Ad Boycott by Advertisers

In October 2019, more than 500 companies decided to boycott Facebook as an advertising platform urging it to take stern action against hate speech on the platform. The month-long boycott was crucial for Facebook as the big brand advertisers initiated it. It was a decisive step by the brands, which was more of a last resort to pinching the platform where it hurts. Still, fake news, abuse, hate, and misinformation reigns on the platform, and they haven't taken any serious steps to curb all this. The companies which boycotted Facebook included big brands like Starbucks, Unilever, and Target. They joined the "Stop Hate for Profit" campaign. It was estimated that even if the boycott were extended indefinitely, it would not cause more than a 7% decline in Facebook shares. More than 70% of Facebook advertising revenue comes from small and mid-size businesses. According to JP Morgan, with more than 8 million advertisers on the platform, there is no apparent risk to the Facebook advertisement dollars in the near future.

2. Fading Stickiness and Hyper-Targeting Capabilities

What comes as bad news for Facebook is its decreasing hyper-targeting capabilities because more and more social platforms are moving towards contextual advertising. Hyper-targeting is a marketing strategy where marketers first identify their target customers, create detailed buyer personas and deliver customized messages in the places where they will most likely see it. Advertisers also value another major perk the platform offers, stickiness. Stickiness is a characteristic of a website that encourages a visitor to spend more time on it and return to it.

3. Declining Reach

Businesses are creating Facebook pages at a rapid pace. Therefore, your business' reach is likely to decline as more and more businesses compete for attention.

Gen X and Y are moving away from Facebook primarily because they prefer a more private experience. Facebook has managed to counter the loss of demographics by acquiring new social platforms.

Regulators may soon prevent Facebook from its M&As (mergers and acquisitions) spree. Facebook has already hurt its reputation after Cambridge Analytica and other scandals. However, so far, Facebook has been able to overcome this by running direct and powerful PR campaigns.

4. Impact of COVID-19

If you are active on social media platforms, you must be familiar with the debates going on regarding the economic impact of COVID-19. Economic uncertainty has moved into 2021. Despite the increased use of social media during the pandemic by almost all generations, most businesses have hit the pause button on social media advertising.

How Will Facebook Survive?

Facebook has issued new advertising policies due to COVID-19 that you should comply with. Apart from that, you should also check local government guidelines on coronavirus before acting on any advertisement.

Despite all these measures and warnings, e-commerce is already up by 18%. When people are forced to stay indoors, online shopping is the only option. However, in spite of COVID-19, some businesses have seen a boom, such as those who supply work from home gadgets and equipment,Ā  home cooking supplies, etc. However, the market for formal suits has taken a nosedive. Businesses must focus on the products in demand during the pandemic and cash in the opportunity by taking advantage of the lower ad costs.

Apart from all these challenges, Facebook is also taking steps to improve its advertising capabilities. Facebook is continually changing and adapting, so even though it's tremendously big; it's still agile and flexible.

Factors That Will Help Facebook Become a Powerful Ad Platform

Here are a few factors that will help Facebook emerge as a winner in the advertising space.

1. More Apps

Facebook has launched various apps such as messenger, page manager, and groups; they are still adding to the list. According to Jordan Banks, the MD of Facebook Canada, Facebook is moving towards multiple apps.

Facebook currently has many apps such as Facebook and Facebook Lite, Messenger and Messenger Lite, Facebook Gaming, Facebook Ads Manager, Pages Manager, Facebook Analytics, Free Basics by Facebook, Local by Facebook, Study from Facebook, Workplace by Facebook, Instagram, WhatsApp and Creator Studio, etc. These apps are created for different interest groups. In the future, Facebook can launch even more apps targeting emerging customer segments.

2. Consistent Algorithm Changes

The feed algorithm decides who is going to see what in their Facebook feed. Marketers need to understand the complex functioning of Facebook algorithms to achieve maximum traction from their ads. Facebook claims that its algorithms are designed to fight spam and bring better content in front of its users. However, things are far more complicated than that. Every month Facebook launches four to five major algorithm updates.

3. More Virtual Reality

Facebook is already utilizing virtual reality; however, in the future, it will increase exponentially as consumers want to experience how a particular product will look and how it will work for them. You can access the virtual reality platform on Facebook through mobile apps.

4. Omni Channel Marketing

When we perform omnichannel marketing, we use all of the channels available to create one unified experience for our customers. It includes traditional and online channels and combines point-of-sale, in-store, and online experiences.

Facebook offline conversions is a Facebook feature that uses offline events to measure the contribution of Facebook Ads to bring real-world outcomes.

By integrating in-store data to Facebook offline conversions, you can measure the ROI of your ad spend efforts, target people more accurately, and fully optimize your ad performance.

Facebook offers many advertising features on this platform and many businesses use these ads in different ways to boost their products and increase their visibility. In the future, most such features will be introduced by the social network, and brands will be quick to seize the opportunity.

5. Evolution of Facebook as a Search Engine

Facebook is trying hard to emerge as a search engine people can use to find businesses and jobs, essentially replacing Google. After the acquisition of wit.ai, it is already on its way to improving its voice search.

6. Targeting Through Different Types of Ads

With more than 7 million active advertisers, Facebook is not only thriving; it is also preparing itself for the future.

These ads are available for companies that have a business page on Facebook. Awareness, consideration, and conversion are three primary Facebook ad objectives. To meet those objectives, marketers use different Facebook ad formats. Each ad format has different specs and uses which can be used creatively to engage the audiences.

7. Increasing Ad Costs

Facebook is planning to launch different ads to experiment with for more savvy businesses and marketers. You might have to pay extra to tap the extensive reach of Facebook in the future. Ad prices will likely go up, making Facebook advertising an expensive medium in the future.

8. Facebook as Your E-commerce Site

Facebook is trying to integrate various E-commerce features into the platform to directly sell your products from Facebook rather than your eE-commerce site. You can augment your E-commerce store by setting up a shop section on your Facebook page so customers can purchase your products directly from the platform.

9. Facebook as Your Wallet

Facebook is also planning to add an e-wallet type feature for its users. It will make shopping and sending gift cards to your friend easier on Facebook.

10. Facebook as a Video Site

Apart from video ads, Facebook can also introduce more and more video-friendly features as people love to watch videos in their Facebook feed. Facebook is rolling out several updates to video publishing. It also includes the one that allows you to upload up to 50 videos simultaneously to one page.

11. Speech Recognition

Facebook is already collaborating with technology companies like wit.ai to improve its speech recognition and voice search. Soon, it will be able to compete with Google speech recognition and Amazon's Alexa. It will help the platform grab the audience that loves using voice commands.

How do Facebook Ads work?

With Facebook's laser-sharp customer targeting, Facebook Ads are quite effective and yield good results if utilized properly. They leverage artificial intelligence that helps you target your audience with great precision. It allows you to target specific user segments that are more likely to be interested in your products and services.

Facebook Ads allow you to tweak your ads, optimize them, and perform A/B testing to maximize their reach and impact. New advertisers may doubt the power of Facebook Ads. People familiar with the social networking platform understand that it is continually evolving to overcome new challenges and beat its previous performance.

Facebook in the Future

We can safely say that given the tremendous upheaval and activism Facebook has seen, people will likely take charge and wield more power in the future. However, the tremendous "reach" Facebook commands, its hyper-targeting capabilities and its ability to continually evolve will help it retain its position in the advertising space.

Facebook has been adding numerous advertising features. It'll be interesting to see how these features will be integrated into it to drive more sales and traffic to businesses as compared to any other paid channel.

SUMMARY

Joel Kaplan, CEO and founder of 7 Figure Agency coming close to the 8 figure mark selling coaching programs to agencies to help them scale their business.

Our Marketers Mindset podcast helps entrepreneurs start and grow a wildly profitable marketing business with weekly interviews with top business influencers, advertising strategies, and so much more.

Here are some questions that the video had covered:

00:16 What is 7 Figure Agency and how does it work?

01:15 How many team members do you have that are currently working with you on this company?

02:00 How many clients are you servicing right now?

04:18 Do you have a value ladder in your business?

09:10 What was the biggest needle mover for you that took your business to the next level?

14:56 How much ad spends do you recommend to the agencies?

16:43 How much revenue has 7 figure agency done in the last 12 months?

To find out more about our DashClicks and how it can help you scale your marketing agency, create your forever free DashClicks account:

Free DashClicks Account: https://www.dashclicks.com

Subscribe to Our Podcast: https://anchor.fm/marketers-mindset

Join The Marketers Mindset Facebook Group: https://www.facebook.com/groups/marketersmindset

SUMMARY

Emily Hirsh, CEO and founder of Hirsh Marketing has sold $2.5M in her agency in the last 12-months, servicing the education and coaching space with Facebook and Instagram ad services.

Our Marketers Mindset podcast helps entrepreneurs start and grow a wildly profitable marketing business with weekly interviews with top business influencers, advertising strategies, and so much more.

Here are some questions that the video had covered:

00:16 What is Hirsh Marketing and how does it work?

01:05 Who’s your ideal avatar?

02:01 How many team members do you guys have?

02:57 What does your pricing model look like?

03:26 How many clients are you currently managing within your agency?

04:01 Do you have a value ladder in your business?

06:12 What’s the biggest needle mover you have in your business that catapulted your agency?

07:39 How do you guys pick up new clients & what are you doing daily to start conversations?

09:50 What’s the most successful automation you have setup in your business that either saves you the most time or makes you the most money?

11:13 What CRM are you using?

14:46 How much revenue has your company generated in the last 12 months?

16:50 What is your favorite software tool that you use in your business?

To find out more about our DashClicks and how it can help you scale your marketing agency, create your forever free DashClicks account:

Free DashClicks Account: https://www.dashclicks.com

Subscribe to Our Podcast: https://anchor.fm/marketers-mindset

Join The Marketers Mindset Facebook Group: https://www.facebook.com/groups/marketersmindset