Welcome to DashClicks' Digital Marketing Training Sessions. Today's training session is about using TikTok to get inbound leads. My name is Daniel, and this training session is based on my personal experience of generating leads using TikTok. TikTok is an emerging short video platform that has set a benchmark for all other social media platforms, including Facebook, Instagram, Twitter, and YouTube.

We will discuss the entire process of using TikTok to generate inbound leads. It will help you build your brand from scratch within a shoestring budget.

Subscribe to our YouTube channel to watch exclusive training sessions on digital marketing. The channel also hosts the Whiteboard Wednesday series, where Chad Kodary, the CEO of DashClicks, shares tips on how to run a digital agency successfully in a highly competitive market.

So, without further ado, let's dive in.

TikTok has grown out of its old image as a short video platform known for teenage dancing girls' clips. Some people still look at it that way, but the platform has come quite far. Whatever be the truth, TikTok has revolutionized the social media world.

Today's training session is based on our real-life experience and includes proven tips to generate inbound leads.

However, you need some buffer period to grow your account on TikTok. In the meantime, you might encounter some uncomfortable situations. You might also need to do a few things you have never done before and walk through rocky terrain.

The Salient Features of TikTok

There are multiple ways you can attract inbound leads on TikTok, but let's discuss its salient features first.

1. High Engagement

The platform is designed to interact with your followers and other content creators in a way that no other platform does. That's the reason it has a very high rate of engagement.

Source: DashClicks Training Sessions ā 01:35

2. Acts as a Search Engine for Short Videos

Apart from that, TikTok is also emerging as a search engine. They have also increased the character count of a video description from 120 to 500. It implies that your content stands a chance to rank based on various text strings used in the video title, description and hashtags.

For example, if you love “smoking ribs” and use a search query “smoking rib recipes,” you’ll get a 15 second video on the topic rather than long tutorials on YouTube. It’s much better and more time-saving if you want a quick understanding of the topic.

Whenever a social media platform gets bigger, it soon becomes a search engine, and TikTok is no exception.

3. Allows You to Respond to Questions via Videos

On TikTok, you can interact with content creators and people in your audience by responding to comments or questions via your video. Your response showcases your expertise. TikTok uses a content library for this purpose where anyone can ask questions.

For example, if you post a TikTok video and share three ways to increase your conversion rate on your website, you might get a question like, “Do you really mean this?” You can take this opportunity to respond to the question and increase engagement.

4. Provides A Massive Platform

TikTok started as a dancing video platform, but now it’s flooded with customers. It’s an anomaly that grew too fast, just like a black swan event.

It was so much so that every major social media platform is now copying it in the form of “reels” and “IdeaPins” and scrollable short videos. It’s creating waves. People love this platform and the way they interact with each other on it.

5. Has More Searchable Content

TikTok has now moved to searchable content using hashtags and location factors. Apart from these, searchable elements in your content also include sounds. When you click on “music” below a video, it will list all the videos that use the same music. With so many search parameters, finding your content has become comparatively more straightforward.

People are also using the platform for education, and it’s indeed a fantastic place for learning.

Your TikTok Checklist

Here’s your TikTok checklist for getting started. After that, we can move on to the strategy.

1. Focus more on benefiting your audience
2. Use the content to become the go-to expert in the field
3. Post frequently and regularly
4. Pick a specific topic (such as marketing, sales, NFTs)
5. Educate through entertainment
6. Engage and connect with like-minded individuals
7. Make sure you are posting quality content that offers value and is engaging

Content is the soul of social media and every other online marketing vertical you can think of. Your audience should love the content you create. It should offer value, address people’s pain points, and entice them enough to click the video and watch it fully.

Source: DashClicks Training Sessions ā 07:02

Your content should be shareable to offer value. TikTok offers you tons of ways to share your videos. Cross-platform promotion is one such way that can also make your videos go viral. TikTok doesn't provide you with a shortened URL or a link while sharing it. Instead, it shares the whole video across other platforms. People love to share good content, and TikTok's easy shareability contributes to its popularity and success in a big way. You can easily find TikTok videos in Instagram reels, etc.

Pro Tip #1: Focus more on education and offering value while creating content. Avoid sales pitches and aggressive direct promotion on TikTok. Let your content answer people's queries and address their pain points.

Pro Tip #2: Push forward the narrative of benefiting the audience and always try to add value through your content. You should keep the number of salesy videos to a minimum.

Pro Tip #3: Use content to become a go-to expert in your field. It will help you prove your credibility.

When you successfully establish yourself as a go-to expert, you appear in more related searches and people's feeds. When the masses watch your videos and follow you, more and more people share your content. This way, your content is multiplied and distributed across numerous communities.

Source: DashClicks Training Sessions ā 12:29

What to Do?

TikTok is a different social media platform, but not difficult to learn and use to drive results from. To succeed on TikTok, you need to do the following things.

1. Learn the Platform

Jump on the bandwagon. Don’t worry about messing it up, as you always have an option to delete it. Just try to learn the platform. The earlier you start, the better you will get at it and receive more rewards.

2. Start Conversations

Leave comments that trigger conversation on relevant content. If you haven’t posted a single video yet, you might be a bit anxious about doing it. It can be nerve-wracking at first, but you need to take the plunge. Check your customer’s profile first. Are they landscapers or eCommerce business owners? Now, find a piece of content and comment on it. It can be a question or any other form of a conversation starter.

For example, you can say, “Hey! So, I have a startup, and we have had some challenges, but we came through. You might be wondering, how did we overcome those challenges?”

The idea is to start a conversation so that they respond to you. It will bring you under the spotlight, prompting other users to ask you questions. When you answer their questions, you build credibility and exhibit your expertise. It will also increase engagement.

3. Target Your Customers

Target your existing customers. Start comments and conversations. It will attract people’s attention. You can quickly build your brand and establish yourself as an expert by offering value, sharing insights, and building credibility. Also try to reel in people who comment on your content and send you DMs to become your leads.

4. Target People in Your Field and Interact With Their Content

You should also target people who do the same thing as you or are in the same niche. It gives you visibility in front of the masses and newer audiences. We have successfully got leads from people who commented on our content. We responded, and then they told us that they needed help. We have also got leads from people who sent a DM to us. Many of them wanted to work with us. It was all due to the content that we publish frequently. It builds credibility and showcases our expertise. People ask questions via comments on our videos, which we use as an opportunity to close one or two prospects.

Pro Tip: Leads will come from the content you produce.

5. Establish Your Expertise

The time and effort spent on creating high-quality videos ultimately establishes your expertise and increases your credibility. You get leads by responding to people’s comments. But, how do you make these leads into potential prospects and get business from them? Here are three ways you can do so!

• Get Leads by Responding to Comments to Resolve People’s Issues
  Sometimes people convey their issues through the comments and seek insights because you have created content on similar topics. Experts take this as an opportunity and create videos on the same.Responding to their comment, they warmly say, “Hey! Thanks for the comment. Here is what I recommend you do to resolve your problem.” And then they add the link to the video they have created for the same. We also use such occasions as an opportunity to network and establish relationships.
• Get Leads From People DMing You
  The content you create adds credibility and helps you establish your expertise. When people see these insights, they try to contact you through comments, DMs, or phone calls. When someone sends you a direct message, you can reply, “I would like to work with you. Could we discuss this over a call?” You can also implement this strategy for your customers.
• Get Leads From Questions People Ask Under Your Video
  There are many questions people ask when you post your video. You should take this opportunity to answer these questions. There are high chances that these people will become your prospects.

Pro Tip: Stick with this practice and be consistent.

The best inbound leads I’ve ever received have been from podcasts, and the best place to get on podcasts is through TikTok, besides some occasional invites from here and there. That is why you should connect with people with the same interests and field. For example, they can be sales experts or marketing experts.

Source: DashClicks Training Sessions ā 14:12

Every podcast I’m currently on has been found from outreach on TikTok. It proves how much visibility you get when you are on TikTok. When you follow people from a specific niche or profession and interact with their content, there are two primary benefits you’ll get:

• You’ll get to know similar people
• Similar experts will pop up in your feed

So if you are a digital marketer, you might see the content of a growth expert XYZ pop up in your feed. They might have similar content to you, and in fact, you might use some of their ideas to build your content.

However, that’s another story.

Taking Your Newly Built Relationships to the Next Level

This way, both of you can see each other’s content, get familiar, and start interacting with each other. You build a relationship, add comments on each other’s content, and start sharing a great camaraderie.

So, you build relationships well through TikTok. You may find that your contact also hosts a podcast when that happens. So, when they post a podcast clip, you might comment and say, “Hey XYZ! I loved the podcast! Can I be on your podcast too and share some of my own insights and experiences with your audience?“

More likely than not, you’re going to receive a positive response from them as they are also from the same field, and it will benefit both of you mutually.

I created my first podcast this way. I built this relationship through commenting, and when I coined the idea of starting a podcast together, my contact immediately agreed.

The podcast that I sourced using TikTok and relations made through the platform opened the floodgates of leads for me.

TikTok offers tremendous opportunities similar to this if you are consistent. The procedure is simple:

• Pick a specific niche
• Offer value and build your credibility by posting quality content
• Answer questions posted by people to gravitate them towards you

So, if you do it consistently, people will reach out to you and would express their interest in working with you.

In less than six months of practicing it consistently, I have created my own fan following, starting from scratch.

Building Relationships With the Experts

The second way is to build relationships with experts in your field. They’ll see your content, and if you consistently post content that offers value, they will start enjoying it and might even reach out to build a relationship.

You can create a podcast together and distribute it through TikTok. People who follow or listen to this podcast may contact you as your TikTok account name and contact details will be shared with the podcast.

Again, appearing in podcasts increases your credibility, establishes your expertise on TikTok, and ultimately leads to inbound lead generation.

It is by far the best platform that delivers results in this fashion. TikTok is a little easier and more manageable as you can easily set it up, and things work on autopilot if you are consistent.

Final Words

TikTok is known for entertaining content that focuses on interaction with people in an engaging way. The platform is designed in such a way that it encourages engagement and relationship building. It works with an AI-based feed system that provides you with the content you love to consume. If you compare it with YouTube, TikTok is more engaging and user-friendly. Comments and video responses encourage interaction.

I hope you found this training session helpful. It worked extraordinarily well for me. Let me know if you have any questions. Ensure you subscribe to our channel and hit the bell icon for notifications if you want more of such sessions.

You are also welcome to suggest future topics in the comments section.

I’ll see you in the next training session. Until then!

Welcome to episode ten of Whiteboard Wednesday. In this episode, Chad Kodary, CEO of DashClicks, discusses how to create YouTube video content that will drive tons of traffic to your website.

Today, you’ll learn:

1. How to get tons of traffic from YouTube
2. How to flood YouTube with videos
3. How to convert that traffic into paying customers

The YouTube Strategy

Every time you shoot a video and publish it on YouTube, that video stays onYouTube forever. We have videos that we shot five years ago and they are still generating traffic. Here is a secret that I would like to share. If you are serious at video marketing, you should post quality video content and it should be your prime concern.

It should compel people to hit the like and share buttons and leave a comment if needed. Outstanding videos prompt visitors to subscribe to your YouTube channel. Your YouTube channel will act like a winning content marketing machine if you can fuse quality with quantity.

An Easy Formula to Flood the Web With Tons of Videos

Make quality videos that bring tons of traffic, conversions, and ultimately loads of revenue to your business. However, it’s easier said than done. Most people don’t even dare to start it as they have several misconceptions about creating quality video content. Most business owners think they need to have the following to make quality videos:

• Heavy ad spend to make it a success
• A big team of professionals
• Expensive equipment

However, the truth is far from it. All you need is a webcam, an Internet connection, a YouTube account, and a little bit of time. That’s all you really need to make quality videos.

So, let’s talk about strategy.

How to Shoot Videos in Bulk?

Today, I’m shooting a quality video, and I’m confident that it will receive lots of love from YouTube and my audience.

But I’m not talking about shooting a video once in a blue moon. My objective is to make it a routine practice, so you can produce bulk videos every single week and reap their unmatched rewards.

At the outset, it appears pretty hard. But remember, you can shoot the videos for the whole week in just two to three hours.

We successfully do it at DashClicks. I’ll explain here how you can do it for your business too.

We can split our week into weekdays and create different video series for each day so it doesn’t become monotonous and boring.

For example, at DashClicks, we have different video series such as Whiteboard Wednesday, Marketers’ Mindset podcast, DashClicks Demos, Agency Accelerator Summit, DashDay and Dash University, etc.

It allows us to create a string of YouTube videos that go live on specific days and times, every week or day. It’s up to you to decide the frequency.

You can create a playlist on YouTube and incorporate a calendar to this end.

For example, you can pick a day such as Monday or Tuesday. Weekends are an option too, but you should set a goal to ensure regular content production. My goal at DashClicks is to produce 20 new YouTube videos every month.

Pro Tip: Create a playlist on YouTube and take the help of calendar functions.

Pro Tip: You should condense your video content to not bore your audience with overly long videos.

Pro Tip: Set monthly video production goals.

Source: Ep. 10 – 05:20

Very few people would want to watch a three-hour-long webinar. They would instead prefer to watch a 10-minute video on a specific topic. Make sure that you produce quality content similar to the one we have created for the current topic.

Try Different Formats and Keep Your Audience Hooked

On Wednesdays, we post our Whiteboard Wednesday episodes, and on the rest of the weekdays, we post videos from different series. It keeps our viewers excited. We try many variations, such as an interview-style podcast, a mini webinar in a webinar format with a slide deck, and an excellent whiteboard session.

The sweet spot for the video content is 10 to 15 minutes. The other considerations may include fantastic titles. Look at the title of this blog.

“How to Create a YouTube Content Machine That Drives Insane Traffic.”

Today, I’ll shoot five of these Whiteboard Wednesday videos, and I will have the content ready for the next five weeks. We keep the video length at around 15 minutes max, so in two hours, I can create content for the next five weeks.

If I do that again the next day, I’ll get additional content for the next four weeks. I usually do this in batches of four weeks each as it’s the easiest way to do it. Today, I’ll shoot four such videos. If I do it every week, I’ll have 20 videos ready for YouTube marketing.

As I discussed above, we choose different formats for these videos, such as webinars, Whiteboard, interview videos, podcasts, etc.

Pro Tip: Have fun making such videos, but make sure you offer top quality. Nobody’s going to watch your videos if they lack quality.

Although quantity also matters in the long run, quality is supreme, and you can’t survive on YouTube without offering quality content to the audience.

Pro Tip: Create a posting schedule and segment your video series. Then, further segment those series by playlists to make it easier for your audience to find the videos they like.

How to Segment Your Videos?

Suppose it’s Wednesday, and we shot four videos for a specific playlist, Whiteboard Wednesday, and dumped all four videos there. Keep a set of thumbnails ready, as it’s crucial for YouTube videos. To create eye-catching thumbnails, you can use Canva.com.

Source: Ep. 10 – 08:16

You can create a template for the series so the next time, you’ll just need to change the text on the thumbnail.

This way, people will be able to recognize that thumbnail template with that series. For example, our subscribers know that it’s a Whiteboard Wednesday video just by looking at its thumbnail.

Pro Tip: Use attractive and catchy titles for your videos to use them as clickbait.

Pro Tip: Write a fantastic description of your video in few words. You can also use bullet points to sum up its content.

Marketers also use little segments and timestamps in the video descriptions, so the user can straightaway jump to the part they are most interested in and skip the rest. It’s perfect for usability.

Pro Tip: Use a good CTA (Call to Action) in your videos; otherwise, you won’t achieve much from your videos.

However, ensure to not confuse the visitors with too many links to click. Just focus on something that’s most crucial for you.

For example, here at DashClicks, we want the visitors to sign up to our platform and create their forever free dashboards account.

So, our CTA leads to the sign-up page on our website.

You can also add tags to your youtube videos that are relevant to you and your topic. Please don’t make it oversaturated with too many tags, though. Five to 10 tags are plenty.

Schedule Your Videos

It’s important to schedule your videos according to your content calendar. For example, our whiteboard videos get posted every Wednesday at 1 pm EST. So, I schedule all our other videos every week apart from Wednesdays at 1 pm EST, which are slotted for our Whiteboard Wednesday sessions. Make sure to add the videos to the playlists. It makes them easy to segment.

Customize the homepage of your YouTube channel. It also includes arranging your series and segments.

You can have several series and playlists added to your YouTube channel homepage. This is an excellent way for users to engage with your content and become aware of the multiple series. So, if they land on one of your videos and think it offers value, they’ll subscribe to your channel or even visit your homepage.

Here, they can see all the series that you have created. It will drive traffic to your business forever, or at least till the time your video continues to appear in YouTube’s organic searches. CTAs are used for the same purpose.

Source: Ep. 10 – 13:33

Your subscriber count will increase with more visitors, and you’ll start building a fan base.

It will also drive traffic to your website.

Final Words

To sum up, follow these pro tips to ensure marketing success on YouTube.

Pro Tip: Quality is the secret to success. Pay attention to quality and not just quantity.

Pro Tip: Avoid killing your time shooting the videos for the whole day. Shoot and schedule the videos in batches to make the most of the YouTube algorithm.

The best practice is to do this once a week, an hour or two a day.

If you liked this video and its format, Subscribe to our YouTube channel. We have tons of video content on agency training and digital marketing. Learn practical tips from the people who have hands-on experience in digital marketing and running a digital agency.

With this, we sign off on today’s Whiteboard Wednesday session. I hope our sessions are adding value and helping you in becoming a successful digital marketing agency.

Press the bell icon to be the first to watch these valuable tips every Wednesday.

Please leave your comments below, and if you are happy with this session, feel free to leave some positive feedback here to encourage us!

See you in the next session of Whiteboard Wednesday. Have a fantastic day!

Any business owner that ventures a look online is aware of SEO.

Understanding what effective SEO strategies are and how to implement them is a different story entirely.

The issue becomes further muddled as Google continuously updates and refines its search algorithm to adapt to a changing internet. Thus we find ourselves with countless how-to articles online that are likely filled with outdated info and misleading tips.

Thankfully, getting your brand’s SEO in order is not impossible, but doable by anyone with the proper knowledge and SEO management tools.

We’ll define the three main types of SEO, why they matter, and finish with solid SEO strategies for 2022 and beyond.

The Three Types of SEO

Before you can begin to improve your SEO, you need to understand what it involves.

Currently, there are three key areas of SEO that go into an overall effective strategy.

On-Page SEO

On-page SEO applies to everything that you place on the web page.

This type of SEO helps dictate what search terms your web pages rank for as well as how high you rank for them. Ranking factors for on-page SEO include:

• Content quality
• Keyword selection and placement
• Titles
• Headers
• Images
• Meta descriptions
• Alternative text

In addition to this, Google utilizes a rating system to grade the trustworthiness of your content overall. They readily provide their full book of rater guidelines here.

Off-Page SEO

If On-Page SEO applies to everything “on-page,” the same is true for the alternative.

Off-page SEO refers to any ranking factors found on another domain aside from your own.

Examples of off-page SEO ranking factors include:

• Backlinks from other domains
• Directory listings/citations
• Business reviews

If Google finds that other trusted domains regularly point back to your site for information, it lends credibility to the quality of your content. Similarly, having listings that match the business info on your site builds confidence with Google’s search crawler.

Technical SEO

Finally, technical SEO refers to factors that affect site performance as well as Google’s ability to index your content.

Technical SEO ranking factors include:

• Page loading speed
• Site mapping
• Internal and outbound links
• Duplicate content
• Website security
• Schema markup

All of these factors can make it easier or more difficult for Google to crawl your site. The better Google’s crawler can access and index your content, the more likely you are to improve your rankings.

Creating a Comprehensive SEO Strategy for 2022

Understanding the different types of SEO points you to the ranking factors you need to address.

However, you still need to understand what the most effective strategies are to get those ranking factors trending favorably.

Without further ado, let’s get into the most important tactics you need to be using to help your website rank higher.

On-Page SEO Strategies

1. Map Your Site for Keywords

Anyone remotely familiar with website rankings knows one important term – keywords.

Optimizing a webpage for specific keywords will help that page rank on search engine results pages (SERPs) when a user includes that keyword.

However, the biggest mistake website owners make is attempting to rank multiple pages for the same keyword. While it seems intuitive to include an important keyword as much as possible, doing so can hurt your results.

Attempting to rank too many pages for similar keywords and content is what is known as keyword cannibalization.

Here’s essentially what happens.

Business A attempts to rank for “SEO strategies” on multiple web pages. Each page has great, informative content.

However, when a user searches this keyword, Google finds multiple pages on the same domain. These pages end up competing against one another, lowering the potential results for each.

This is a primary reason why successful SEO strategies include keyword mapping. This helps brands ensure that they have a specific page dedicated to content for a specific keyword they’re attempting to rank for. Furthermore, focusing more high-quality content on one page will improve the value and quality of that page for search rankings.

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Selecting specific pages for keywords becomes increasingly important as you add more content and pages to your site. Then, as your brand creates more valuable content, you can revisit pages and update them as necessary. This also helps your domain to appear timely and up-to-date to Google’s crawler.

2. Create a Content Blog

Content marketing and SEO work in perfect harmony.

To improve your SEO, you need more high-quality content that’s relevant to your industry and offerings. A blog gives you the space and freedom you need to accomplish this.

Successful blogs can include everything from industry updates to business insights, to educational pieces. All of these present an opportunity to provide something free and of value to your prospects and customers.

More pages dedicated to high-quality topics means that you’ll have more gateways for users to find you. A potential customer might not search with terms that land them on your home page, but a well-placed blog topic could be just the key to gaining their attention.

Here are some tips for getting the best results with your blog.

• Keep a list of interesting topics based on keywords you want to rank for
• Don’t forget about long-tail keywords, which are generally less competitive
• Focus on writing a great article, not on stuffing keywords (Use 3-4 times throughout)
• Aim for a minimum of 1,000 words (but always choose quality over quantity)
• Create opportunities to include call-to-actions
• Create opportunities to naturally link to other pages or blog topics within the article
• Include relevant high-quality images

Furthermore, be sure to keep a map of all of your blog topics. This will help you to avoid the problem of keyword cannibalization in the future as discussed above.

Instead, you can refer to your keyword map, revisit your published blog, and update it with new information when applicable. Not only does it strengthen keyword rankings, but it will inform Google’s crawler of new content and help your pages appear up-to-date. This can help your content appear more useful and worthy of ranking than similar content that’s older.

3. Optimize Titles and Headers

Titles and headers are huge for SEO for both general web pages and blog pages.

The reason for this is that Google’s search crawler looks at these H1-H4 tags to interpret and understand the content. Likewise, headers also allow readers to decipher the content meaning and layout quickly and efficiently.

This is especially effective for long-form content. Readers might have an interest in the overall topic, but you can maximize engagement by specifically highlighting key points throughout the article that are more captivating than others.

Titles and headers are the road map for everyone that visits your page. Make it easy to get to the destination by thoughtfully planning yours ahead of time.

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4. Don’t Forget Meta Descriptions and Miscellaneous Tags

A web page’s meta descriptions and tags further assist in your keyword rankings.

The meta description is the short text that appears below your page name in SERPs. It’s your opportunity to quickly gain the attention of users so that they choose your result over competitors.

A great meta description consists of roughly 155-160 characters. This helps to keep your message concise and prevents it from being cut off by display limits. Furthermore, any keywords you use within the meta description get highlighted in bold to help users identify them.

Every page on your site needs a well-written meta description. You can typically find this within your CMS by accessing your page settings.

There are other similar tags and descriptions you can add to your page when applicable. Among these includes alternative text for your images and videos. This helps users understand the content if it fails to load, and also allows you to add keywords once more if applicable.

Off-Page SEO Strategies

Off-page SEO goes beyond the content found on your domain.

To maximize your SEO efforts, you’ll need to establish your brand in other locations online. This can be relatively simple to difficult depending on the resources you have available.

Here are some key ways that you can start generating some external references as soon as today.

1. Social Networking

Social media is the way of the internet.

There are an estimated 4 billion active users on all platforms with that number expected to rise each year. It’s a primary way for users to connect and that also includes brands.

If you’ve yet to get your brand on social media, your SEO is just one of many excuses to start.

A regularly updated social media account can allow you to:

• Share content with users on new platforms
• Provide more effective customer service
• Generate brand awareness and followers from new demographics
• Connect with peers in your industry

Establishing a following with your audience on social media is a great way to generate inbound links to your domain.

Similar to your content blog, getting more links directing to your domain helps with boosting your daily traffic and engagement. You can use your social profiles to promote your new articles and benefit both channels simultaneously.

A bigger benefit of social media is the ability to like and share. When you post content on social media, your followers can like and share it with their associations. This acts as free marketing and gets your content in front of more eyes that can choose to engage with it.

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The more links you have pointing to your domain, the more likely you are to gain more traffic. The more traffic your website receives, the better your SEO will be.

2. Guest Blogging

Guest blogging will also require social networking.

However, getting your brand name published on someone else’s domain is powerful for SEO. Like social media, it builds awareness with new audiences. You can then take advantage of the opportunity to plug your domain, which adds one more backlink to your profile.

Whenever you obtain backlinks from highly-ranked domains, that authority and trustworthiness transfers to your site by association.

Many website owners will be eager to entertain guest blogs in a mutual exchange. Rather than paying money for the work, you will typically write for their site while they write for yours. Both sites benefit from gaining new, interesting content while giving both website owners a quality backlink.

The type of content depends entirely on your agreement. You may need to create a full-fledged article for their website or simply provide a short snippet for a roundup piece.

In either scenario, the ultimate goal is to acquire that backlink and get your name seen by new prospects.

3. Use Local Directories

Signing your business up for local website directories is great for building local SEO.

Local SEO refers to any strategies designed to help your website rank with users searching for businesses within your area. You can improve your local SEO by circling back to your keywords. Terms like “plumber near me” or “best Thai restaurant” are examples of local SEO keywords.

You can also bolster your SEO strategies by using a directory. This includes platforms like Google My Business, Yelp, or Yellow Pages.

Whenever you create a profile for your business on one of these sites, your brand has a chance of appearing in local searches.

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Much like the content on your site, you should optimize your listing profile appropriately. This is a great opportunity to rank for local keywords or any other terms relevant to your core offerings.

You should also ensure that your business information is up-to-date and accurate. Include images of the workplace or your offerings to give users a better idea of your brand.

When your listing profile is optimized and strong levels of engagement, it will be more likely to show up at the top of search results.

Technical SEO Strategies

Finally, your company can cement its SEO strategy by taking care of key technical SEO ranking factors regularly.

1. Optimize Your Page Loading Speeds

According to Google, as your loading time increases from 1 to 10 seconds, your bounce rate increases by 123%.

The bounce rate refers to any time a user clicks on your page but leaves without taking any action. The visitor doesn’t just hurt you immediately, but the heightened bounce rate will negatively impact your overall SEO.

Fast loading isn’t just a preference for most visitors, it’s officially a ranking factor for Google. Not only is it their goal to provide searchers with accurate information, but to also ensure that the user experience is ideal.

For starters, you can utilize a tool like PageSpeed Insights to test your loading times. While it’s possible to attain near-instant load times, it’s a difficult task. You ideally want to shoot for roughly 3-5 second load times at the maximum.

You can improve loading times by:

• Minifying HTML, CSS, or JavaScript
• Utilizing asynchronous script loading
• Optimizing on-page images
• Hosting videos on external servers
• Enabling browser caching
• Upgrading or switching to a faster website host

2. Optimize for Mobile

More than half of all web traffic is now coming from mobile devices.

You can test how friendly your site is for those mobile users by using Google’s test here.

The test will tell you the exact health issues present on our site that are negatively impacting the mobile user experience. Work closely with your web developers to find convenient ways to improve your website design and layout to remedy these problems.

Many common mobile site issues can be remedied by implementing the strategies above regarding improved loading speeds. Phones generally have less internal power and weaker internet connections, so less content to load will greatly improve the process.

Furthermore, most modern CMSs allow you to create separate layouts for desktop and mobile. Always be sure to test out how your content appears and loads on a mobile device before publishing it to the internet.

3. Implement a Link Building Strategy

We mentioned this above regarding your content blog, but internal link building is an aspect of technical SEO.

The reason for this is that the Google search crawler follows internal links found on your site. It uses this to better interpret the purpose of your content and how it interacts with other pages on the site.

The more quality internal links a page has, the more likely Google may be to feature that page in relevant search results.

Furthermore, well-placed internal links should keep your readers interested. When you link from one topic to another of immediate interest, the user is more likely to spend more time on your domain. This will boost your page clicks, average session duration, and potentially other metrics that can drive up your overall SEO value.

4. Audit and Repair Broken Links

While quality links help your SEO, broken links can harm your website in several ways.

As described above, the Google search crawler will attempt to follow any links either internal or outbound on your site. If the link is broken, Google may abandon the crawl early, preventing it from indexing any other content on your site. This can make your SEO work for naught.

Secondly, a broken link leads to a poor user experience. If users attempt to click a link on your site and end up with a 404, they’re far more likely to bounce away from your domain. A higher bounce rate is a red flag for Google and hurts your SEO value.

Broken links happen for several reasons, including:

• Entering a URL that no longer exists
• A typo in the URL
• The URL leads to a redirect that is unsuccessful

Fortunately, all of these are easy issues to correct. Simply edit the link on the page to feature the correct URL where applicable. You always want to minimize the number of redirects you use on the domain as this will also help with overall loading times.

5. Omit Duplicate Content from Indexing

Duplicate content is always a red flag for Google.

It can confuse the crawler and prevent it from properly judging the quality of the content. It can also be an indicator that the content is not original and plagiarized from another source. In either case, the content appears less valuable than a page with unique material.

However, there are rare cases in which using duplicate content on more than one page is a necessary strategy. You might have duplicate content if you are in the process of migrating content from one URL to another. While the old page still exists, you end up using a redirect to send users to the new page version.

If you have a scenario in which you must have duplicate content, there is a way to avoid SEO penalties.

You will need to use what’s known as a Robots.txt file on the site. This is an HTML file that essentially instructs Google’s search crawler on which URLs to crawl and which to avoid. This way, you can highlight the correct version of the page and skip over the other.

Robots.txt is useful for several reasons and can help you to conserve your crawl budget. Google’s crawler may only crawl a certain number of pages on your domain per month, so it’s ideal to be mindful of this when creating new content.

6. Secure Your Website

Another ranking factor for SEO with Google is website security.

Specifically, you’ll want to upgrade your website from the HTTP protocol to HTTPS.

HTTPS stands for “Hypertext Transfer Protocol Secure,” and is a way of securing any communications that happen between the end-user and your website server.

While it’s perhaps less important for a general informational site, any pages that collect data or feature financial transactions require it.

Not only does Google use HTTPS as a ranking factor, but seeing the secure logo on your site is more likely to inspire trust and confidence in your users.

To make this change, you’ll need to purchase an SSL certificate for your site. A basic certificate should cover most websites, but domains that feature a large number of information exchanges like an eCommerce site may want to upgrade to something more sophisticated.

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Check with your current domain host as they likely sell SSL certificates within their platform. This should make the transition much easier than purchasing from a third party and setting it up manually.

7. Utilize Schema Markup

Finally, schema markup is an SEO tool that can further assist Google in identifying the content on a given webpage.

Schema markup, also referred to as structured data, is a coding language that you can use to tag and classify content on your page. With the right schema applied, Google can better index the site and deliver high-quality information to users.

Schema markup can be used to identify several things including logos, company names, ratings, dates, important personnel, and much more. There are hundreds of schema available for anyone to use.

This language not only helps with content on the page but can improve the way your result looks on a Google SERPs.

For example, check out this result for “iPad Mini Best Buy.”

With schema markup, we know a lot about the result without clicking. We can see star ratings, numerical rating, reviews, pricing, and stock. This has more value than a result that would lack this information without schema markup.

Schema markup is an advanced SEO tactic and requires some studying to properly implement. You can start learning more about it here.

Implement These SEO Strategies in 2022 for Business Success

SEO is an ever-evolving practice, but these tactics will always remain relevant.

Furthermore, your competitors will also be implementing these tactics, which is why improving your search rankings is never an easy task.

However, actively monitoring your site’s health and content performance will point you in the right direction. Take advantage of free tools such as Google Analytics and PageSpeed Insights to stay up-to-date with both.

Other SEO management tools such as SEMRush can further assist with areas such as link audits and keyword research.

Ultimately, you will need to determine what your best offers as well as your goals to create the perfect SEO strategy. This will dictate what types of content to create so that you can measure, rewrite, and re-engage with the audience for optimal results.

Instagram features over one billion monthly users.

That figure alone makes it apparent why brands and marketers are capitalizing on the platform.

However, every other brand has the same idea. Hundreds of thousands of brands are vying for any given person's attention daily.

The result is a highly competitive environment that amounts to a densely packed minefield. One false move could cause users to reach for the unfollow button.

If this is happening to you, you're not alone. Let's take a look at what you're doing wrong so that you can learn how to stop losing followers on Instagram.

1. You Cheated the Game with Fake Followers

You're likely sitting there saying, Not me!ā

However, studies otherwise indicate that more than half of influencers on the platform are using fake followers. Nearly half of all accounts may be fake.

It's an extremely common tactic for new brands to buy followers. The more followers you have, the more likely you are to attract new attention organically. Instagram may also recognize your follower account and be more likely to promote your posts.

The problem is that it can catch up to you eventually. Instagram knows that this is a prevailing problem and is taking a proactive approach to banning these accounts.

Furthermore, if they can connect the accounts to yours, there's a good chance you can receive a full ban or a shadowban.

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You'll know if your account is banned as you will no longer be able to log in with your username.

A shadowban is more subtle as it still allows you to access the account. However, Instagram will prevent your content from appearing to new users with this type of ban.

If you engage in these tactics and find your brand losing Instagram followers, you need to take a closer look.

You may be losing followers simply because those bots are being discovered and deleted. You may also want to do some testing or reach out to Instagram to determine if you are in fact on a shadowban list.

2. All of Your Content is the Same

Instagram is unlike your other marketing channels. You cannot expect to rely on similar strategies for too long and expect great results.

Social media works much more like a local, social hangout spot. People will drop in and out as they please. They typically only stick around if there's something new and exciting happens to keep their interest.

Unfortunately, most brands go on with a full business-centric mindset. You end up being the most boring person at the event that everyone can't get away from fast enough.

They know your brand and they've heard the same pitch one too many times. Instead of being a part of the conversation, you're now talking at users instead of inviting them to join you.

One of the reasons this happens is that many brands do not devote the necessary resources to create a legitimate social media strategy. They end up creating an account, drafting up a few posts, and scheduling them to go out never to think about them again.

In reality, your brand requires a dedicated social media specialist. This person can consistently be active with other users on the platform. Not only does this provide firsthand insight into what's trending or interesting, but it also gives them more freedom to test out different types of content.

Don't be afraid to explore all types of media. Use pictures, create interesting infographics, and be sure to rely on video. Use Instagram photoshop actions to keep it quick and engaging, and always leave users hungry for whatever might come next.

3. Your Content is All About Trying to Make a Buck

Instagram users, and any social media user for that matter, are constantly bombarded with advertisements.

Any number of brands are vying for their attention on a given day. The result is that users automatically filter out promotional, salesyā  content without thinking. If all of your content is about selling, you might as well not post at all.

An effective social media strategy can and will help drive sales. However, your Instagram account is typically not the place to perform the hard sell.

Instead, social media is the place where you want to discover new leads and nurture those relationships naturally. It's about being a part of the greater conversation and convincing your following that your content is worth seeing daily in their timeline.

That isn't to say that you can't or shouldn't promote a sale or product. Highlighting a big sale or a hotly anticipated item is a great thing to include in your collection of posts. But, it shouldn't account for all or even most of them.

Great content can be educational. It can give customers a look behind the scenes. It can even just be a humorous post meant to brighten someone's day.

Brands must experiment more with different types of content to determine what resonates right now with the current audience. Just be sure that your content is consistent with your established tone and values.

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4. Your Posting Frequency is Off

In addition to creating great content, the timing of that content must also be consistent.

Many social media users are creatures of habit. They have their social routine which may be checking before work, on lunch, or strictly on the weekends. If you establish a routine of posting new content on schedule, they'll be sure to see it.

Conversely, posting on a haphazard schedule will cause users to miss your posts entirely. For example, posting during prime working hours may be a surefire way to alienate much of your would-be audience.

Different social platforms seem to have their peak times for ideal posting, and Instagram is no different. Sprout Social finds that the hottest times to post are during weekdays just around lunchtime. However, there also seems to be strong engagement throughout the afternoon before tapering off into the evening.

Your posting schedule may also vary depending on your audience's behaviors as well as your industry type. Just like with content, you will also want to perform some testing to see which hours are the best for your brand to post.

Once you find a schedule that works, it's imperative to show consistency. When users are clicking and following, don't push them away by changing things up unnecessarily.

5. You Failed to Establish a Unique Voice

Finally, your brand needs to have something unique and interesting to say. If you fail to make yourself stand out, nothing is stopping your audience from unfollowing and discovering countless other brands in your industry.

It's worthwhile to investigate the competition and analyze what's working in their social media strategy. However, your goal should not be to directly copy their voice and style.

Instead, it's time to do some deep reflection and think about what your brand has to offer that's different from the other voices on Instagram. If you have a unique value proposition worth listening to, the followers will come naturally.

If you're observing a loss in followers, it can be a result of this. Users may scroll through the timeline and one-day question why they're following an account that is too generic or too similar.

Find ways to separate yourself from other voices in your industry. Furthermore, you can also use your Instagram account to survey your followers directly. Not only are users generally willing to provide insight, but adding this type of engagement to your repertoire could help facilitate better relationships in the long term.

Stop Your Brand from Losing Instagram Followers

Seeing a loss of Instagram followers is disheartening. However, we are lucky to have such immediate access to analytics and insights as this alerts us to a fixable problem.

Instead of panicking, stop reflecting on your current Instagram strategy. Review the types of content you're sharing, think about your voice, and monitor your frequency. Some issues may be easily corrected, while others may require you to head back to the drawing board.

Marketing, in general, is a rapidly changing industry. However, social media is that much faster. Interests and trends can change without warning. The best brands on social are agile and ready to adapt to anything.

If you want to rebuild your Instagram follower base, then your brand, too, has to be dynamic. Create engaging content, target users at the right times, and results will come.

Most business owners are aware of marketing strategies that supposedly work.

Run paid ads, build a great landing page, and target the relevant keywords. However, insights from Google Analytics drastically refines your business strategies, so that you're able to make more money while spending far less for better results.

Actionable insights are why small businesses need to rely on a Google Analytics marketing strategy.

For zero cost, your company could benefit from:

• Audience insights
• Campaign performance metrics
• Web traffic data including sources
• On-page user activity data

Here's how to adjust your small business strategy with Google Analytics and start improving your campaign results immediately.

Learn About Your Web Traffic

A good first step for your new Google Analytics measurement strategy is to look into the metrics regarding your regular web traffic.

You can use GA to gather insights about your main website pages or for any one of your PPC campaign landing pages.

Let's start with some of the basics.

How Much Traffic Are We Getting?

Daily website traffic is a simple metric to understand. This number accounts for the total number of visits the domain receives on a given day.

This number includes any number of sources including organic search, paid ad clicks, or social media links. It's good to keep tabs on this metric if one of your small business goals is to simply boost awareness and get more people circulating the storefront.

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However, while website traffic tells us your business is getting attention, it offers little regarding optimizing your marketing and small business strategy.

We're more interested in what comes next.

Where is the Traffic Coming From?

This is where we begin to get into the real meat of our GA insights.

Understanding the primary sources of your website traffic is a marker of where your small business is gaining traction.

This can be a sign that your primary audience is located on that channel, that your marketing strategies are working, or both.

For example, if you're currently running a Facebook Ads campaign and receiving a lot of referred traffic to your landing page, you can infer that your paid ads are gathering attention.

Likewise, an influx of traffic from organic search can indicate that your SEO strategy and/or choice of targeted keywords are resonating with those interested in your products or services.

High-performing channels are where small businesses will want to invest most of their budget due to limited marketing resources.

However, you'll want to take note of underperforming channels and devote some of your budget to researching alternative strategies. GA will provide you with the necessary insights to determine if it's your team that's ineffective or if the channel is a bust for your particular industry or brand.

What Devices Are Visitors Using?

Knowing whether your audience is visiting your site via desktop or mobile device can help you prioritize certain types of ads and web design choices.

If a bulk of your visits and conversions are coming from mobile browsers, your team will want to prioritize making your brand's mobile experience even better.

As a rule of thumb, you'll always want to optimize your ads and web pages for both whenever possible. Thanks to how easy it is to utilize most modern web builder technology, there's seldom an excuse to ostracize potential customers from one device or another.

Furthermore, know that around 55% of all global web traffic now comes from a mobile device.

If Google Analytics is noting that your site has low overall traffic or low mobile traffic, then it's time to optimize your mobile UX.

Gather Insights from Your Marketing Campaigns

With your website traffic analytics telling you where to look, you can use GA to extract actionable data regarding your performance.

What's Our Average Cost-Per-Acquisition (CPA)?

When it comes to actual dollars and cents, your CPA will tell you a lot about your campaign performance.

Paid advertising can be affordable or expensive depending on your budget and how effectively you monitor your campaign. Ideally, small businesses want a steady volume of new leads for a relatively low CPA. This means your ads are offering you a solid ROI.

Conversely, a high CPA may or may not be a red flag. Thankfully, Google Analytics can also show your immediate competitors to see where you stand in comparison. Some industries like the legal business naturally have a higher cost-per-acquisition than something like entertainment.

However, it can also mean that your campaign strategy requires some attention. If you're overspending compared to your competitors to get the same or lesser results, it may be time to reassess, so that you avoid overutilizing your resources.

How Are Your Keywords Performing?

Another killer for small businesses is bidding on keywords with too high of a cost-per-click.

Keyword bidding can get cutthroat fast in competitive industries with big-budget brands all too happy to drive up keyword costs to hurt the competition.

For most small business strategies, you're going to want to recognize these trends early and seek out alternatives if you're not keeping pace. In these cases, you'll likely want to pull back your spending and research terms that feature lower costs with similar returns.

Do Certain Channels Produce Better Results?

While it's ideal to gather steady leads from different sources, your options may be limited on a small business budget.

For this reason, you'll want to compare GA's findings for each channel to determine which marketing channels are more deserving of your attention.

You'll not only want to investigate your average CPA, but also look into the actual quality of the leads you obtain. A PPC campaign may boast a high volume of leads, but it amounts to nothing more than wasted money if a majority of those leads are duds.

Google Analytics provides businesses with the numbers they need to run an effective cost-benefit analysis of different marketing channels and the resources your brand allocates to get results.

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If the cost is worth the volume and quality of leads your business obtains, then the next step is to examine the actual campaign content.

What's the Typical Visit Look Like?

Google Analytics not only tells you where your visitors come from but can also tell you a lot about the average user's behaviors.

Those behaviors share a direct relationship with the quality of the user experience that your website provides.

You can see exactly how long visitors are spending on a page, what they chose to engage with, and what actions they take (clicking links, filling out a form, etc.).

GA even allows you to set up your own custom goals so that you can better track certain actions that directly reference what you're attempting to track.

All of this will help you to conclude different aspects of the experience including:

• Headlines
• CTAs
• Images
• Videos
• Forms
• Copy

From there, you can begin to make adjustments as necessary and observe how this affects your metrics in GA. The platform even allows you to A/B test two versions of one page and automatically direct traffic to the one that performs best.

Better Understand Your Target Audience

Your campaign insights will tell you the areas that require improvement. However, you'll struggle to make meaningful changes unless you better understand who is listening.

This leads us to our final tip - use Google Analytics to gather powerful audience insights to guide future marketing campaigns. When your small business strategies involve highly-personalized targeting, you're far more likely to discover success.

What Demographics Are Expressing Interest?

In addition to telling you where your visitors originate from, Google Analytics will also unveil important data about your audience members.

This information can include:

• Age
• Gender
• Location
• Affinities/interests

Using this qualifying data is essential for truly understanding your target audience. With this information, you can begin to explore the unique value proposition your small business offers to different audience segments.

Segmenting your audience is also the best way to perform more effective marketing. While your business may benefit a large number of groups overall, each group will have its intent and reasons for interacting with your company.

Eliminate Low-Quality Demos and Focus on Key Performers

To keep costs low, it may be worthwhile for your small business to eliminate underperforming demographics from contention for now.

When you identify who is more likely to convert, you can focus more of your budget on capitalizing on that group. That means more resources are spent on getting results and less on trying to mass appeal to uninterested segments.

However, keep other potential audiences as a footnote. As you use GA to discover newfound growth, you can begin to experiment more with those underperforming demographics to find new strategies that perform well.

Create Different Campaigns for Important Audience Segments

Use your GA audience data to guide future campaign creation.

Now that you understand who to target and who to avoid, you can split your budget between the campaigns that have potential.

As an example, many local services often benefit both homeowners and commercial properties alike. The actual prospects you're selling to will differ, however. You wouldn't offer the same sales pitch to a homeowner and a business owner. The same must apply to your advertisements.

After you refresh your campaigns, you can circle back to all of the points previously discussed in this article. Watch your traffic sources, track engagement, and test out different creatives to extract even better results from an already interested audience segment.

Create Lookalike Audiences

If your sales pitch worked on a particular group of individuals, wouldn't you want to reuse that proven strategy on similar groups?

That's why Google Analytics offers the ability to create lookalike audiences based on your current findings.

Google search accounts for about 94% of the total market share. This means that Google possesses an incredible database of marketing knowledge from an incredible amount of users.

You can use your segmented audience data and instruct GA to find and create lookalike audiences. These groups will contain users that match similar attributes and interests to those that are already likely to convert to one of your campaigns.

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This means that your small business can continue to improve its ROI by cutting down on discovery time and focusing more on acquisition.

Create a Google Analytics Measurement Strategy for Your Small Business

Data-driven marketing is smart marketing.

Small businesses will especially benefit due to the need for optimal results with a much smaller budget than their larger counterparts.

Google Analytics is a free tool that makes this not only possible but easy for any marketing team. However, it will require persistence, attention to detail, and continuous testing to make your data work for you.

Welcome to episode nine of Whiteboard Wednesday. In this episode, Chad Kodary, CEO of DashClicks, discusses creating Remarketing campaigns on Facebook for increased conversions.

We discussed real-life experiences in our Whiteboard Wednesday sessions from its first episode, as we don't believe in boring theoretical stuff that adds no value.

Our company DashClicks helps you scale your business and get more leads. In this session of Whiteboard Wednesday, we will share some tips and tricks to run better Facebook remarketing campaigns to drive better conversions and bring your cost per conversion down.

Before running remarketing ads on Facebook, it provides you with a code known as Pixel. You need to install that code on your website, usually in the header or the footer. Installing Pixel also sets up conversion tracking.

Conversion Tracking

I’ll try to explain conversion tracking with an example. Suppose you create a webinar opt-in funnel for a landing page with the help of a “two-step opt-in”. In your first step, you have a form. When somebody fills out a form and clicks “continue,” a thank you page pops up which is considered an event for tracking.

The next event you create is the lead event, named so because it triggers a conversion event in your Facebook Ads account. Suppose we are sending a lot of traffic through the webinar registration page and other tactics to our website.

If we receive 100 visitors on our landing page, only ten are expected to make it to the “thank you” page the first time. Meaning, only 10% of people actually filled out the form on their first visit.

Now, what to do with this 90% of people? We create a bucket in the Facebook Ads manager – called the remarketing bucket – and put them all into it.

Source: Ep. 9 ā 04:08

In other words, we set up an audience in the Facebook ads manager which tells Facebook that these are the people who visited our website but didn't take any action, and we want to retarget them now.

After that, we create an ad set in our campaign and target this audience using that ad set. We can retarget people for up to 180 days.

As discussed above, 90 out of 100 visitors will not convert on the first visit, so we will target those 90 visitors every day for the next 180 days. Facebook keeps replenishing this list, which is a fantastic FB ads feature.

Create Multiple Ads for Different Needs

We can make an ad group composed of the specific people we want to target with some actual ads for our remarketing campaign. Apart from that, we create multiple ads where the magic happens. Most people do it wrong by making just one ad and running it repeatedly. The key is in variety.

Source: Ep. 9 ā 07:39

You must know that this bucket comprises a tiny saturated group of people. So, when the frequency of ads increases, people may not like to watch them. Usually, you can show an ad up to seven times a week. More than that could be too much and may decrease your conversion rate.

At DashClicks, we try to keep the frequency below seven. It would be best to consider the frequency on the ad level and not on the group level. The idea is to show a new ad every time so that you can create multiple ads for the same bucket.

Try Different Ad Formats and Ad Copy Combinations

You can create an ad in various formats such as image, video, or carousel. To keep your messaging different, you can experiment with different forms, variations, and copies.

Experimenting with a variety of messaging has some considerable advantages. At DashClicks, the visitors might be interested in different things such as white label fulfillment or software, etc. So, we run multiple ads where an image-based ad may talk about software, and other ads can highlight white label fulfillment services. Similarly, we can create video and carousel ads for different audience groups and services.

Pro Tip: Keep your messaging different. You can try different ad variations to achieve this. Experiment with different types of ads such as image, video, and carousel ads with different ad copies to keep people from getting bored and annoyed.

So, if someone visits your webpage and leaves it without taking action, such as filling out an opt-in form or making a purchase, you can retarget them using remarketing ads. Wherein the next time they sign in to their Facebook account, Facebook will show them your ad as a reminder.

If you keep reworking the ad strategy and targeting them with 10-12 different ads with different messages, it will have a greater impact than flashing only 2-3 ads with limited messaging.

Pro Tip: Every ad should have a different reason for the users to buy your products and services.

For example, at DashClicks, our ads may convey why users should sign up to our dashboard and get their free account.

It will decrease your lead generation cost, i.e., cost per lead. Our cost per lead floats around $15, which is good.

People come to our website for different reasons, and one of these ads is likely to address their needs. That's the reason why you should create excellent remarketing ads.

Pro Tip: Create an ad group and run multiple ads with different product/service benefits and messaging. It will ensure success with your remarketing ad campaigns.

With this, we sign off on today's Whiteboard Wednesday session. I hope our sessions are adding value and helping you in becoming a successful digital marketing agency.

Subscribe to our YouTube channel to be the first to watch these valuable tips every Wednesday.

Please leave your comments below, and if you are happy with this session, feel free to leave some positive feedback here to encourage us!

See you in the next session of Whiteboard Wednesday. Have a fantastic day!