Using white label services allows digital marketing agencies to build revenue potential and expand their business. White label agencies such as DashClicks also provide you with platforms such as InstaSites and InstaReports to help you build niche-specific websites and generate exhaustive reports for clients. They save your time and help establish your agency as a reputed, professional brand.

White label service providers are one-stop shops that offer the resources and expertise needed to boost customer loyalty, client retention, and brand reputation all of which help attract new clients.

Many solopreneurs and owners of small agencies find it challenging to deal with numerous in-house specialists or freelancers. Hiring these specialists can be exorbitantly expensive. For instance, you are a reputed web design and development company. Your clients will eventually ask for additional services such as PPC, social media marketing, PR, or SEO, along with your core services. If you don't have trained professionals on board, you may lose such contracts and clients.

So is there a way for digital marketing agencies to scale their operations without compromising service quality?

Yes, of course!

Hire white label services.

Table of Contents

• What are White Label Digital Marketing Services?
• Why Use White Label Digital Marketing Services?
• What is DashClicks InstaReports Tool?
• Conclusion

What are White Label Digital Marketing Services?

A white label digital marketing agency usually provides a set of services like SEO, Content Marketing, Google Ads, or Facebook Ads that you can rebrand using your logo/name and resell to your clients as your own for a premium fee. Hiring white label services support your digital marketing agency, SEO company, or consultancy and allow them to get a skilled workforce.

So, you can accept additional service requests from your clients and add fresh revenue streams without having to hire new in-house employees. Meanwhile, you will also use the white label platforms and tools to generate explanatory reports loaded with data to impress your clients. They allow you to sell in your name services that you did not work on.

For example, agency A hires agency B to manage its clients' projects. Though the services will be delivered under agency A's brand name, all three parties benefit. Agency A gets the freedom to scale and focus on its core competence, and agency B gets more business based on its strengths. Meanwhile, the client achieves the targeted results in terms of traffic, conversion, and ROI.

Most agencies hire white label digital marketing services to manage specific client projects primarily because of capacity issues. Usually, full-service marketing agencies specialize in just one or two services. In some cases, their employees are overtasked. Most others don't have in-house experts to provide the many services that clients may need, such as social media marketing, SEO, and content writing.

A white label service provider bills the agency and not the client. Agencies usually inflate their rates to make a profit.

If you like this business model and think that it can be ideal for you, please take a moment to check out our white-label fulfillment services.

Why Use White Label Digital Marketing Services?

When you expand your business and clients start trusting you, they would eventually ask you to deliver additional services. Your agency may or may not specialize in those particular services, but you can't say no to an important client. Using white label digital marketing services allows you to say yesā  to projects from big enterprises and add high-ticket clients without having to invest in resources, training, or infrastructure.

Furthermore, white-label reports will also help you keep your clients satisfied and happy. If you want to position yourself as a full-service agency, white labeling is the best option for you. It can be game-changing for your business. Here's how:

1. Position Your Agency as a One-Stop Solution

Positioning yourself as a full-service agency is a good business strategy to attract new clients and retain the existing ones. However, you may face several bottlenecks and implementation issues along the way. Not every business can afford to hire an army of specialists such as copywriters, digital designers, developers, SEO and PPC specialists, social media marketers, PR specialists, and videographers. Therefore, they struggle with handling and fulfilling the diverse needs of their clients.

Using white label digital marketing services allows you to position yourself as a one-stop-shop that provides a broad spectrum of specialized services such as:

• Facebook Ads
• SEO
• Website design
• Funnel building
• Social media posting
• Content marketing
• Google Ads
• Directory listings

2. Free Time to Focus on Your Core Competency and Prospecting

When employees are overtasked, they work outside their core competencies resulting in frequent delays, wastage of time, and work dissatisfaction. It brings down productivity and employee morale.

White labeling additional services will save you from unnecessary hassles and allow you to focus on the jobs that your agency does best. It results in quality work, a happy workforce, satisfied clients, and renewed contracts.

3. Run Effective Marketing Campaigns

White labeling allows you to get more mileage from your campaigns. Did your in-house content team create an excellent piece of content? You can use the digital PR resources of a white label agency to promote it aggressively.

Using white labeling SEO services will give your content the push to rank on top in organic search. This sudden jump in ranking will lead to noticeably enhanced traffic, improved results, and conversion rates.

According to a HubSpot report, 59% of marketers said that inbound methods led to their sales teams' highest quality leads.

If your website is optimized for high intent and popular search keywords, it will attract high volumes of traffic and quality leads.

4. Keep Costs Down

According to indeed.com, in the U.S., the average annual base salaries of an SEO specialist, a digital marketing specialist, a copywriter, and a content strategist are $51,929, $56,070, $58,796, $75,641, respectively. It shows that hiring full-time digital marketing professionals is expensive. Hiring a team of six professionals could shoot up your company expenses significantly.

White labeling digital marketing services can help you scale as needed; they will provide you services without you having to hire or maintain an in-house staff. It will reduce costs and expand your abilities, allowing you to upsell existing clients and increase your revenue quickly.

5. Leverage the Incredible Power of Social Media

Social media is a highly effective marketing tool. It enables you to create brand awareness, increase engagement, educate consumers, run campaigns, and boost conversions. It makes a perfect use case for white labeling.

Just scheduling social media posts will not get you more followers, high-level engagement, or ROI. You should try social listening. It will help you measure brand sentiment, solicit social conversations and brand mentions on all major platforms. However, you can't easily find social monitoring experts, and social listening tools are prohibitively expensive.

White label agencies have skilled resources and premium access to costly tools that enable you to leverage social media to achieve your business goals. White labeling will also help you save time and money spent on hiring, training, buying tools, and doing research.

6. Keep Up with Algorithm Changes

Social media platforms keep changing their algorithms to provide optimal user experience and reduce misinformation. But it makes things difficult for marketers as organic feeds can completely disappear after such updates are rolled out.

To address this, experts at white label agencies craft strategies according to the changes in algorithms. They supplement organic content with paid advertising to reclaim the lost organic reach. They work to offset the apparent impact of such algorithm updates often shown in social media analytics reports.

White label agencies have dedicated resources to research algorithm changes and update tactics accordingly. It can free you from the heavy lifting of reverse-engineering a social platform's latest whims and fancies. The result? No more sleepless nights every time Facebook, Instagram, or LinkedIn changes their algorithms that might impact the visibility of your posts.

7. Assess Social Media Strategy and Campaigns

A white label agency is not just an extension of your team; it is also a reliable, accountable partner in progress. It will offer you valuable consultations on marketing campaigns and help you tweak them as per client needs and expectations.

Suppose your team has created effective messaging to support your campaign and stunning graphics to engage audiences. Your white label partner will guide you on the right tone, language, or imagery to increase your campaign's impact. It will also suggest the right hashtags to increase your visibility and the best story angles you can try for different audiences.

8. Manage SEO

SEO is getting increasingly complicated because of the sweeping changes in search engine algorithms. Your mistakes may cost you big if you don't address them in time. To succeed, you need to implement various strategies such as:

• On-page SEO
• Technical SEO
• Local SEO
• Schema markup
• Google rich results

Impact of SEO on your business

With more than 3.5 billion searches, businesses get infinite opportunities every single day. So, a website that's ranking on search engines can have a tremendous impact on a business.

With thousands of visitors, you can achieve a reasonable conversion rate if you offer a good user experience on the site. More traffic means more leads, conversion, and local traffic, which accounts for a significant chunk of sales for local businesses.

A white label agency has trained SEO experts to help your website rank on popular keywords to generate revenue from the incoming traffic. If you can attract a high traffic volume, you don't need a sales team.

9. Get Access to Premium SEO Tools

The key to SEO success is your ability to leverage premium SEO tools to target high-value keywords and optimize your website to attract targeted traffic. There are many SEO tools, but most are unaffordable for creative agencies.

Since white label agencies serve many businesses and clients, they have the trained experts and premium access to these tools. If you go for the paid subscription for these SEO tools, you might end up paying over $10,000 per year only on the software. However, with white label agencies, you get to access the best SEO tools and save over $10,000 per year that you'd have otherwise spent on buying premium accounts.

10. Use White Label Reports

You can download the SEO audit report using a tool, but explaining its technical intricacies to your client can be difficult. A white label agency has trained professionals who understand data and can identify trends. A partnership with a white label SEO agency will help you explain the complex reports.

DashClicks InstaReports provides data-driven, informative, and easy-to-understand SEO reports that you can share with your clients to help them update their strategy. These reports are comprehensive and answer every question your client may ask. They also provide in-depth analysis on how to improve a campaign.

11. Implement Effective Content Marketing

Effective content marketing hinges around fresh content that offers value. When you resell white label content, two teams are involved in its creation, curation, and promotion, ensuring optimal quality, timely delivery, and impressive marketing.

For example, you and your white label agency work on a killer case study to boost traffic and conversions on a client's website. Once it is ready, all three parties, i.e., you, the client, and the white label agency, will promote it to achieve your respective objectives since you all have a stake in it.

What is DashClicks InstaReports Tool?

DashClicks InstaReports offer a comprehensive overview of your business and marketing. They showcase the most significant pain points of your customers and highlight gaps in your strategies. Your clients can use these reports to find relatable solutions.

Hundreds of digital and PR marketing agencies have partnered with us. They use our white-label platforms to gain traction and achieve noticeable results for their clients.

You can generate the following types of reports using the DashClicks automated reporting system.

• Business details
• Overall scores
• Listings
• Reviews
• Social
• Website
• SEO
• Google Ads
• Facebook Ads

If you want to look at a sample report that the InstaReports software generates within seconds, click here.

Conclusion

59% of businesses cite cost-cutting as a significant reason for outsourcing or white labeling. This and the many other benefits of white labeling will continue to drive this business in the future. White labeling is on the rise across the globe, and for a good reason. If you haven't used it yet, it's time you did. DashClicks offers all these advantages and resources like DashClicks InstaReports to keep your clients happy. Visit our website today to know more.

Digital marketing is not a linear process; it involves several activities and platforms. Digital marketing messages and tactics vary according to where consumers are in the buyer's journey, their psychographics, demographics, and their place in the sales funnel.

You need several tools and platforms to handle the planning, creation, and execution of digital marketing campaigns. Mark Liska, a prominent digital marketer, once said, "It is all about the platform, baby." To be a successful digital marketer today, you should be familiar with various digital marketing tools and how to work with them to achieve the best results.

These tools can be related to analytics, CRM, content marketing, content management, and social advertising. They also include social media management, SEO, email marketing, and chatbots. Here we give you a low-down on the 14 digital marketing tools you should be proficient in to get optimum results.

1. Google My Business

Considering Google's dominance among search engines, Google My Business is a blessing for startups and local businesses. Your presence on Google My Business ensures your visibility on the search engine.

When you upload your business information directly to Google, you cut through the many old-school SEO practices, such as registering your website on various low-quality directories and business listing sites. Google My Business is even more crucial for local businesses because it helps them appear on local searches. It is a free tool that can send tons of traffic to your website and divert business inquiries, especially if you have good reviews on it.

2. SEO Crawlers

SEO crawling tools give you an unfair advantage in online marketing. They save you a lot of effort and time by providing you with crucial competitor SEO insights. They also help you identify issues on your client's websites and create quality backlinks.

The most prominent SEO crawlers are SEMRush and Moz. SEO crawlers provide a lot of value in the long run. They are affordable, easy to learn and provide detailed SEO reports.

3. Google Search Console

It allows you to control your presence on Google. You can use it to submit your sitemap, test site speed, and assess organic search term traffic. You can also find the webmaster tools of other search engines such as Bing and Baidu; each is important for lead generation.

4. Content Management Systems

Website management and content publishing are crucial parts of digital marketing as you need to tweak your website, add links, and update content regularly. A content management system (CMS) like WordPress or HubSpot allows you to manage your web pages and edit existing content, graphics, and links.

With content management systems, you don't need to learn coding languages such as HTML and JavaScript to create and manage web pages, arrange redirects, and implement SEO. A robust CMS can help you manage all such day-to-day changes. Enhancing your digital marketing strategy can get an additional boost when you explore various methods, such as using QR codes in your promotional materials. A practical approach is to add a QR code to your flyers, which offers fresh marketing dynamics by directing potential customers to online content tailored to engage and convert them. Utilizing QR codes effectively on physical media is a modern innovation that combines offline marketing with the digital world. Platforms like Uniqode can assist in creating unique and dynamic QR codes, helping you track engagement and refine your marketing strategies for better outcomes. Besides publishing and managing web pages, a CMS allows you to work with plugins, market automation, keyword optimization, ensure readability, and implement other SEO aspects.

5. Customer Relationship Management (CRM) Systems

The more customer-focused your digital marketing campaign, the more successful it will be. A robust CRM system helps you tailor your campaign according to specific customer requirements and interaction history. Using CRM, you can upload contact lists to your campaigns and keep a tab on new visitors and customers. CRMs like Salesforce and Zoho help you shape your campaigns as per the buyer's journey and target your audience according to their interactions with your brand.

6. Google Ads

Being well-versed in Google Ads is as essential to your agency's success as having killer SEO skills. Google Ads should be an indispensable component of your digital marketing campaigns. You can use it to increase your online presence with video ads, display ads, search ads, in-app ads, and shopping ads. It is vital for B2B, B2C, travel, healthcare, ECommerce, and education domains, allowing you to multiply your traffic and leads using paid ads.

There is no digital marketing platform better than Google to target users. Google uses many metrics such as demographics, browsing behavior, and user interests to help you target the right audience. Google Ads also allows you to remarket, an excellent way to convert leads. Google paid campaigns are designed to bring you qualified leads.

Paid advertising gives you an average of 200% ROI; the traffic that comes through it brings 50% more lead conversions than organic search traffic. A whopping 66% of buyer-intent keywords are paid clicks. You can also use Bing Ads; it works much like Google Ads but targets a different audience.

7. Facebook

With its 2.5 billion daily active users, you cannot ignore Facebook. It's the largest social media site offering laser-targeted advertising features, the ability to engage with audiences, and manage conversations. Both organic and paid promotion on Facebook is indispensable for any digital marketing agency.

However, since FB is continually evolving, there are no textbook rules to help you ace Facebook marketing. It is an engaging platform that expects you to go the extra mile to learn your audience's online behavior and interests and leverage them to your advantage.

If you can connect with your target audience and keep them engaged with your content on Facebook, you will create a loyal fan-base. Facebook pays off your efforts many times over through both organic promotion and paid advertising. You should use this powerful platform to follow your audience's content preferences and offer them instant customer support.

Facebook also offers various courses for marketers, businesses, and agencies. You can take them to learn advanced techniques. You can also check out case studies to know how brands are using FB to succeed. These courses will help you create the ideal marketing strategy and adopt the right mindset to leverage FB to your maximum advantage.

8. Instagram

Since Facebook owns Instagram, it offers the option to include Instagram when placing your ads, allowing you to simultaneously use both platforms, eliminating the need to invest time and efforts separately for Instagram.

However, both these platforms attract audiences in different ways. Therefore, you should have separate ad content strategies for each. If you are into fitness, travel, modeling, entertainment, education, food, hospitality, fashion, beauty, and cosmetics, a strong presence on Instagram could be a game-changer for your business. Since it's a visual medium, Instagram should be the go-to platform for businesses that thrive on optics. Sara Millecam at Lash Lift Store suggests, 'For businesses in industries like beauty, fashion, or hospitality, Instagram's visual focus is key. Tailoring your ads with high-quality, eye-catching visuals designed specifically for Instagram can make all the difference in capturing your audience's attention and driving engagement.

9. Twitter

A prevalent social networking tool, it is used widely for digital marketing. Hashtags first made an appearance on Twitter in 2007, thanks to Silicon Valley product designer Chris Messina. Hashtags and mentions are integral to Twitter, and you should use them skilfully to your advantage. Using hashtags is an art; all are not good, and some can even be counterproductive for your brand. Therefore, you need to keep experimenting.

According to Twitter, it's an excellent platform for businesses because it offers them:

1. Latest, real-time trends
2. Excellent social listening features
3. Free business promotion
4. A platform to expand your reach, connect, and engage with new audiences
5. A medium to network with partners, identify influencers and start a conversation or a movement

Though it can be beneficial, Twitter doesn't offer the same ROI as Google and Facebook for various reasons. For instance, it has only 152 million monetizable daily active users compared to Facebook's 2.8 billion active daily users. Meanwhile, Google remains the king of the Internet, with 63,000 searches per second.Ā

10. LinkedIn

LinkedIn was officially launched on 5 May 2003 for employees and employers to network and explore job opportunities. Later on, it became the favorite network for recruiters and B2B marketers. With 40 million mass affluent users, LinkedIn users have twice as much purchasing power as the average web audience. It is an incredibly useful platform to hire highly skilled employees.

With over 760 million users in more than 200 countries, LinkedIn is the most popular platform for working professionals worldwide. It also has profiles of businesses, startups, schools, NGOs, agencies, freelancers, and consultants. LinkedIn allows you to send inMail messages with its paid membership, a great way to connect with your intended audiences. If you are a recruitment marketer, you can't ignore LinkedIn.

11. Social Media Management and Scheduling Tools

Businesses often find it challenging to keep track of their posts on various social networks. There are tools such as Hootsuite, and BufferĀ that can help. They allow you to schedule your posts on all your social handles. With their help, you can create posts in advance and schedule them for the entire month as per your calendar without skipping any important events or milestones. You can also use these tools to research, manage, and create social media campaigns.Ā

12. Business Cards

Uniqode’s Digital Business Cards are great for networking with people you meet and sharing contact information efficiently. They offer multiple sharing options - QR Code, through a link, or through Apple and Google wallet passes. With Two-way Contact sharing enabled, you can easily collect your lead's contact details and add them to the Digital Address Book.

The Uniqode-Salesforce integration enables you to nurture them and close deals faster.. With this integration, you can automatically upload all leads collected using Uniqode’s initial business card to your CRM.

• Segregate and make clusters of leads collected, to personalize your follow-ups.
• Trigger a follow-up email or task, nurturing the lead and keeping you top-of-mind.

Uniqode G2 Rating: 4 out of 5 stars

13. Email Marketing Tools

For industries like consulting, education, healthcare, and pharma, email marketing can be a godsend. Email marketing tools allow you to create custom emails according to the message you want to send to your subscribers. They help automate various email marketing tasks and analyze results using inbuilt analytics. You can use tools such as Constant Contact and Mailchimp for optimal results.

To further boost engagement and grow your email list, consider using gamification pop-ups. These interactive elements turn sign-ups into fun, rewarding experiences that motivate users to subscribe.

14. Chatbots

Websites use chatbots to retain visitors and assist them if they cannot find what they are looking for. They collect visitors' contact information, provide customer support, address queries, and help users smoothly navigate websites with a vast volume of content. They also offer automated solutions for lead generation.

Chatbots are a much more efficient way to collect website visitors' information than annoying opt-in popups. Though most chatbots are expensive and out of reach for startups, you can use several affordable options, such as mobile monkey.

Conclusion

Though we have tried to cover the most popular digital marketing platforms, this is not a comprehensive list. Successful digital marketing needs various processes such as content creation, campaign handling, and data management. You may need Canva to design and create infographics, picture messages, posters, and edit images. You may also need video editing and creation tools such as Lumen5.

Innovation is the key to successful digital marketing campaigns. There is no end to learning when exploring game-changing digital marketing tools. We would like to hear more from you in the comments section about the various other digital marketing tools that you use and think are indispensable for agencies and marketers.