Lead generation is at the heart of digital marketing. The process of lead generation for digital marketing agencies begins with determining where your target market "lives" on the web. Fortunately, the evolution of technological advancements has led to the betterment of things by giving rise to a new era of digitalization and transforming the world into a global village.

However, regardless of the changes in the marketing and advertising industry, the fundamental objective is to drive effective traffic to your website to boost sales and conversion rates further.

How?

Most top-notch digital marketers believe building powerful lead generation strategies is challenging. Sadly, there is no magic dust that can assist in enticing your customers via the internet. The only key is to build robust lead generation strategies and develop high-quality content to attract and engage the targeted audience.

Point to Remember: Create calls to action that go beyond "contact us" to ensure the success of your business's website.

Why Is Lead Generation Crucial to Your Business?

Lead generation relates to deeply understanding your potential customer's preferences. As a digital marketing agency, you must incorporate a mindful approach to identify and guide your targeted audience via several stages until they engage with your business and turn into customers. Sounds confusing?

Let's give you a perspective.

Suppose you returned home after a long day at work, took off your coat, and prepared yourself a cup of coffee. Just as you are about to sit and relax, you get a call; there is the telemarketer on the other side of the call, and they say, "this call is in regards to a coffee maker machine." Now, regardless of how frustrating it sounds, the caller has already grabbed your attention, haven't they?

Despite your annoyance, you will feel the need to know why this person called you to talk about a coffee maker. This is known as inbound lead generation (where the prospects choose the time and place of interaction) - an effective solution to boost your sales.

Read on to find out some time-tested techniques to generate leads for your digital marketing agency to help your business achieve the desired results.

1. Optimize Your Webpage

Your website is a powerful platform that helps create brand awareness and promote your business to the targeted audience. Thus, ensure the proper functioning of your website as it is the principal source that pilots all the traffic to your site.

Determine your areas of improvement like lagging speed, page loading errors, or poor user interface, and make sure to repair them at the earliest. You can also consider using tools that can assist you in examining your website for any errors.

Point to Remember: Your website is the root of your business, so carefully nurture it to make it stronger and better!

2. Run A/B Tests

A/B testing equips you to experiment the efficacy of two different versions of a piece of content on your targeted audience. This will enable you to conduct the statistical analysis and determine which version brings more traffic. This technique ensures the efficacy of data-driven decisions and serves as an excellent help in boosting your website's user engagement and conversion rates.

So, if you are contemplating how to generate leads for your business, consider hiring a digital marketing agency to help you identify and implement the most appropriate lead generation strategies for your business.

Point to Remember: Testing is the key to improving and moving forward!

3. Conduct Routine Website Checks

Are you noticing a sudden drop in your website traffic? Chances are that your website pages are experiencing some technical issue or a breakdown.

While most businesses assume web designing and content creation as two critical components of website management, it is imperative to remember that websites are not to be launched and forgotten about!

Broken links or 404 error pages can negatively affect your audience engagement. Thus, run routine website scans to ensure everything is well-optimized and running smoothly.

Image Source

Point to Remember: Your website is the reflection of your brand! So, be proactive and make it presentable and user-friendly at all times.

4. Develop a Mobile-Friendly Website

For customers, your website acts as your business's 24x7 (always open) store. It lets them quickly go through your products and service offerings and buy what they need. With the booming number of smartphone users, making your website mobile-friendly has only become imperative.

So, if you notice that your website is not working properly on a cell phone, it can be alarming. The best solution is to run an entire website scan and optimize all the content to make it mobile-friendly.

Consider hiring a well-experienced web developer to help you build robust lead generation strategies and ensure result-driven web pages for your business.

Point to Remember: "DO NOT" make your customers wait while they are on your website, or you may end up waiting for them eventually.

5. Update Your Keywords

The principle objective of digital marketing is to target the right audience using specific keywords and terms that help them find you. One of the ideal lead generation strategies is to uncover the keywords your prospects and competitors are already searching for.

You can also add long-tail keywords to optimize your website's content and ensure a higher ranking in search engine results.

Image Source

Point to Remember: Keywords in digital marketing act as a mediator that connects businesses to their target audience. So, ensure to select the right ones!

6. Build Lead Magnets via SEO

Regardless of how alluring your web page is, it will not generate leads if it is not visible to your target customers. Luckily, SEO is here to your rescue! Developing an SEO-optimized website is another foolproof lead generation strategy that digital marketing agencies should use to acquire a higher ranking in search engine results.

Wondering What Lead Magnets Are?

These are the PDFs or recorded files containing specific content pieces that your viewers download in exchange for their contact details or email addresses. Hence, use these lead magnets to your advantage and create content you know your potential audience would relate to.

Point to Remember: While there are several kinds of lead magnets, they all have one thing in common; they enable you to engage with potential leads who are not yet ready to invest in your business offerings but can be convinced to do so.

Now it's your task to convert your potential leads into customers! You can also hire a digital marketing specialist to help you do the job.

7. Personalize Your Content

The secret to a high-performing website is its content, not colors. If you are assuming that your website's generalized content will bring traffic and boost your conversion rates, you are sadly mistaken!

Developing personalized content can work impressively in enhancing your business-customer engagement. It is an ideal lead generation strategy that allows you to collect accurate data along the way, further enabling you to segment your target audiences more meaningfully.

Wondering how to create personalized content for your customers? Hire a reputed digital marketing agency to help you develop customized content for your website.

Image Source

Point to Remember: Design your website so that your potential customer can confidently go to the cart without referring to your contact page for any clarifications.

8. Build an App

Introducing an app is the most straightforward way to get more traffic to your website. It significantly upgrades your lead generation strategies. However, keep in mind that while the app may make your services more accessible, you cannot expect your potential customers to download your app for no reason.

So, if you want your customers to install your business app, offer them unique services that your competitors lack. You can also take help from a digital marketing professional to effectively produce more traffic and assist your business in generating hot leads for your business.

Point to Remember: Creating an app to offer services isn't enough. Make sure to provide value to them!

9. Create Videos for YouTube

YouTube is one of the most-popular online video platforms that digital marketers should not overlook when advertising. So, if you are a business owner, use this multi-billion dollar video platform to engage with your target audience. YouTube has inevitably evolved as an entertainment tool that people also refer to find answers or product reviews.

Wondering How to Do It?

Consider creating "how-to" videos or any content relevant to your industry with the assistance of a professional digital marketing agency.

Point to Remember: Marketing is all about reaching where your audience stays. So, what are you waiting for? Incorporate video marketing into your lead generation strategies now to create maximum audience engagement with your business.

10. Launch Problem-Solving Blog Posts

Do you want to sell your products and services efficiently but don't know how? Here's your hint Stand in the shoes of your potential customers and think from their perspective.

Post blogs or start guest blogging to develop more personalized content or talk about how your blogs can help businesses drive more traffic. Make sure to research and target keywords that allow you to effectively attract and engage your customers. One practical way to create engaging content is by generating a bunch of "how to" articles on the top-notch niches of digital marketing.

Point to Remember: Check your blog feedback constantly and fix your areas of improvement to ensure optimum client satisfaction and a foolproof lead generation strategy for your business.

11. Make Social Media Your Best Friend

You already know that more than half of your audience spends most of their time on social media. Why not use it to your advantage then? Practicing the proper social media marketing techniques to boost lead generation is your direct road to reaching your prospects.

Point to Remember: A robust social media marketing strategy with a digital marketing expert's assistance can greatly help in engaging your audience.

12. Solve Problems via Chat-Bots and FAQs

You already have a separate "contact us for more information" page but still notice that your prospects do not bother sending in their concerns or doubts. This is particularly true because of two reasons -

• It is time-consuming.
• Nobody likes to wait for answers.

So, if you are wondering how to generate leads for your digital marketing agency, then the answer is to engage with your potential audience on the spot. Install a chatbot on your website and link your blog posts to your frequently asked questions page to ensure that your audience gets all the answers to what they are looking for.

Point to Remember: Your potential audience will only invest in your business when they get good content to connect with.

Conclusion

While the successful lead generation strategies may differ from business to business, the objective of the process is always constant ā€” create and optimize content that attracts your leads. However, consistency is the key! Keep in mind that generating new and effective leads is not an overnight task but a continuous process that is to be done throughout your business's lifetime. While this is strenuous, having a trusted white label marketing partner will make the entire process a cakewalk.

White label agencies know running a digital agency is a momentous task, and you shouldn't have to do it all alone. That is why, partnering with a reputable and trusted white label marketing agency will free you up from the everyday agency grind, while you get to focus on what you do best, running and scaling your business!

TikTok is the new in-vogue social media platform that marketers can't help but adopt! With over a billion users worldwide, TikTok has evolved into the fastest-growing bandwagon and one of the world's most prominent social media apps. Thus, to monetize the platform's influence and expansion, TikTok has launched a 'global agency team' to develop and foster relationships with agencies that administer the majority of the world's advertising dollars.

Similarly, brands are exploring unique opportunities to incorporate TikTok advertising into their marketing campaigns to creatively publicize their business offerings to their desired audience.

However, compared to the other well-established social media platforms, TikTok Ads are a reasonably challenging addition to the marketing industry. So, suppose your business wants to connect with millennials or looking for strategies that work as a masterstroke. In that case, TikTok is an excellent platform to rapidly boost the audience engagement of your brand.

Read on to understand how to advertise on TikTok; from setting up your ad campaigns to reporting and showcasing your success metrics effectively to your client.

How to Advertise Content That Succeeds on TikTok?

Depending on the type of TikTok Ads you want for your business, bear in mind to consult a TikTok ads specialist to assist you in creating unbeatable advertising campaigns on the freshly minted social media platform.

Image Source

Here we have some practical tips to assist you in setting up and launching effective TikTok Ad campaigns for your brand -

1. Create TikToks, Not Just Ads!

TikTok is a visual platform that leverages the content graph in lieu of a social graph. Thus, the phrase "when in Rome do as the Romans do" suits perfectly when running highly successful campaigns on social media platforms. Hence, always make sure to create or select a marketing agency that is willing to develop indigenous content for TikTok Ads, which will allow your content to closely align with your targeted community.

2. Capture the Content in 720P Plus

Always make sure to create high-quality video content for your TikTok Ad campaign. As this is a visual social media platform, it is imperative to focus on producing videos with a resolution of 720p or higher to ensure its ranking among the top-performing content.

3. Focus on the Orientation

Remember to optimize your video's vertical orientation and ensure that it perfectly fits the screen when viewed vertically. Incorporating this single trick in your content creation will significantly lift your impressions, enabling you to create better engagement with your targeted audience.

4. Do Not Forget the Audio

Sound plays a remarkable role in engaging your targeted audience with your Tiktok Ads content. It equips you to deliver the information, boost the production value, and stimulate the emotional responses of your viewers. Thus, always talk or add some sound effects, music, or a voiceover to dramatically elevate your content.

5. Make It Crisp and Connected

Storytelling skills come in handy when creating content for TikTok advertising. However, developing brief, interesting, and engaging content is the ultimate key to connecting with the targeted audience. Thus, while designing the content for your brand, keep yourself updated about the latest trends and use different angles and transitions.

6. Make Use of Hashtags, Captions, and CTA Buttons

Incorporating persuasive hashtags relevant to your brand and the targeted audience will help accelerate your content's performance and engagement rate. Therefore, make sure to frame meaningful captions along with the content to strengthen the overall message of the Tiktok video.

What Are the Types of TikTok Ads?

Following are the five types of TikTok Ads that are easily accessible to marketing agencies:

1. In-Feed

The in-feed TikTok Ads appear when users tap their "For You" page in TikTok. These Ads automatically blend with TikTok's indigenous feed, leading your business to achieve relatively high visibility and engagement with your targeted audience.

Image Source

Remember - Add a CTA button that leads the audience to your campaign's landing page.

2. Brand Takeover

Brand takeover TikTok Ads pop up on your viewer's screen once they launch the app. You can include CTAs and add links to your brand's landing page to allow your targeted audience to dive deeper and connect with your business.

Image Source

3. TopView

Like Brand takeover, Top view TikTok ads auto-plays immediately after the user logs in to the app. However, these Ads capture the screen after 3 seconds of signing in and play automatically for 60 seconds. Thus, make sure to offer awe-inspiring video content to your targeted audience to reach your desired goals through these ads.

Image Source

4. Hashtag Challenge

Hashtags allow users to tap and reach the landing pages of TikTok and visit the collection of other TikTok videos participating in the same hashtag challenge. This type of TikTok advertising uplifts the user-generated content, leading you to enjoy the perks of extensive brand awareness amongst your targeted audience.

Image Source

5. Brand Effects

When creating content for TikTok Advertising, always make sure to add customized brand filters and other special effects in your video to garner accelerated engagement. Consider taking the assistance of an experienced TikTok marketing expert to help you create compelling content for your brand by combining the top-performing ad formats.

Image Source

How to Establish a TikTok Ad Campaign for Your Brand?

Once you are done with the signing-in and approval of your TikTok Business page, follow the below-mentioned steps to launch your first TikTok Ad campaign:

Step 1: Create a Campaign

Step 2: Select the Most Appropriate Objectives

Step 3: Give a Name to Your Ad Campaign and Set Your Budget

Step 4: Build a TikTok Ad Group

Step 5: Create Remarkable Ad Content

How to Measure Performance in TikTok Ads — Marketing Reports?

Tracking the performance of your brand’s TikTok Ads campaign is indispensable to ensure your marketing campaign’s efficacy. So, once you have successfully launched your brand’s ad on TikTok, it’s time to navigate your performance reports, check whether your ad campaigns are working desirably, and determine the areas for improvement.

Here are a few in-house tools ‌you can use to check out the data and insights of your TikTok Ad campaign:

1. Obtain a Complete Picture on the Dashboard

Head over to your TikTok Ads dashboard to have an overview of how your ad campaigns are performing. This will allow you to determine:

• Your current ad cost.
• The status of your ad campaigns, including ad groups.
• Performance metrics, including CPM, CTA, CPC, CTR, and other relevant parameters like gender, operating system, and location.

2. Acquire In-Depth Insights From the Campaign Page

The campaign page will offer an in-depth analysis of how your ads perform individually. For instance, it will provide you with a breakdown of several marketing metrics, including audience analysis, clicks, views, reach, engagement rate, and conversion cost.

Conclusion

While TikTok advertising is pretty new in the industry, it offers you immense opportunities to boost your brand and expand your business before the platform gets flooded with competition. Thus, it is recommended to consult a professional, whether you are here to understand ‘how to advertise on TikTok’ to run a campaign on your own or looking for ways to improve your established TikTok advertising campaign. Hiring the experts will ensure that you’re able to create captivating content to enhance your brand’s visibility amongst your targeted audience. However, remember not to settle for the first ad that brings results. Take time, embrace the trends, experiment, use variations, add creativity, and make the best “magic potion” out of your available resources.

Happy TikTok advertising!

Pandemic has changed a lot of things, including customers' online behavior. People are spending more time online these days. According to an Adroll survey, consumers spend an average of 13+ hours online daily, which is incredibly high compared to the previous decade.

People prefer to shop online rather than visiting stores or in-person shopping. On Instagram, 90%+ users follow at least one business account, making it a hub of several newly launched companies, startups, and solopreneurs.

Marketers are investing a huge amount of money to deal with this significant shift. Still, many are unable to get satisfactory results. Even after spending money, you need innovation and leadership to deal with the shifting behavior of customers. Riding on the latest digital marketing trends will give you an added advantage over the competition.

8 Digital Marketing Trends in 2022 That Agencies Should Ride On

Here are the eight digital marketing trends you need to understand and leverage for the growth of your agency business.

1. Shifting Online Buying Behavior & Global Uncertainty

There is a marked shift in people's buying behavior as more and more people buy stuff online. Still, uncertainty characterizes every aspect of a business. However, uncertainty has also opened the gateways to many new opportunities.

So, our marketing strategies should have a system to reduce uncertainty.

Twitter Screenshot

According to a Gartner report, unpredictable events such as COVID-19 or the Russian invasion of Ukraine have an unforeseen and rapid impact on businesses globally and require massive shifts in strategic planning.

Marketers should be quick to respond to such events and exhibit agility. Say 'no' to time-intensive approaches. However, a proscriptive approach will help.

A change in a situation also warrants a change in the strategic plan. Traditional plans have static short-term planning models running over one to three years, but agile strategies involve continuous evaluation, improvement, and planning while responding to change.

Since the world is constantly changing, digital marketers should be prepared and plan for uncertainty. The planet is still struggling with COVID-19, the Ukraine-Russia war, the food crisis, inflation, and rapid changes in technology.

Here is a six-step formula to manage uncertainty in the digital marketing industry –

• Update your marketing planning on an annual and quarterly basis.
• Conduct the right team meetings, track success metrics, and monitor progress.
• Do impact assessments, conduct training programs, and stakeholder analysis
• Establish robust communication among cross-functional teams and with the audiences
• Lead the change management, write a stump speech and deliver it at every meeting
• Drive strategic transformation initiatives and be ready to get your hands dirty if needed to get the job done.

2. The Dawn of the Metaverse

Mark Zuckerberg's Metaverse is among the major digital marketing trends to watch out for in 2022 and beyond. It's about an immersive experience, virtual reality (VR), blockchain technology, and VR advertising.

The Metaverse will connect both online and physical worlds through a network of 3D virtual worlds powered by virtual reality. You won't need any VR gears to put on, as you can access the virtual world using your favorite device such as a mobile or laptop.

Let's look at one such 3D events platform, "Nowhere," where you can view events, virtually participate in those live events, and meet others online over the net.

Image Source

The Horizons Workrooms Beta is a virtual meeting space where coworkers can join a meeting.

Image Source

Users can create their digital profiles or avatars and join a live meeting in the virtual world. So, people can perform a wide array of activities in the Metaverse. They can communicate, interact, buy, and trade.

For a better understanding, here's a concert by Ariana Grande. Fortnite created these concerts for its users that are part of a game.

Image Source

Twitter Screenshot

Marketing evolves along with the up-gradation in technology. If we look at the marketing mediums on a timeline, they evolved with contemporary technologies such as printed press, radio, and television, and now the Internet has taken over everything. The next phase is the Metaverse, which will revolutionize marketing.

It's going to happen very soon!

Must Read: Why Your Business Needs to Prepare for the Metaverse

Facebook changed its name to Meta, a strong indicator of where things were heading.

Some luxury fashion brands such as Nike and Gucci have already started working with NFT developers to step into Metaverse. There has been a 400% increase in Metaverse-related jobs this year.

Here are a few Metaverse trends every marketer should follow -

A. Immersive Marketing

The immersive experience is an exotic feature of Metaverse that brings endless possibilities for marketers. Conversion depends on your customer interaction, and Metaverse's engaging, immersive experience can be a boon for you.

On Internet browsers, customers can only see the products, whereas, in the Metaverse, they can also "try on" the clothes. It's going to be a highly engaging customer experience (CX).

Related: Unlocking the True Potential of the Metaverse

B. Impact on Growth Marketing

The Metaverse will also boost growth marketing. It will bring plenty of valuable data you can use in growth marketing. All it needs is the standard "internet cookie," and it will collect data about every move the visitors make. This way, marketers will have loads of data about consumer behavior. So, even businesses that don't have a heavy Metaverse presence can access Metaverse data to improve their marketing strategies.

C. Virtual Worlds

The tech giants such as Google, Facebook, and Instagram offer numerous marketing tools to target their audiences. However, you might be restricted by the tools' limitations. Metaverse provides a whole new virtual world where you can invite customers to join.

D. New Opportunities

The Metaverse empowers marketers to leverage the technology, so you can employ strategies such as advertising through immersive games or hosting global online events.

3. Rise of TikTok-Like Short Videos

TikTok started this trend that swept the entire world. With decreasing attention span of the users, short videos are gaining momentum globally. Short videos are entertaining, informative, and refreshing, and above all, they are quite prevalent, so people go on binge-watching them.

TikTok made them so popular that everyone from YouTube to Instagram started imitating TikTok like short videos. YouTube Shorts and Instagram Reels are also highly popular among users.

Related: Short Video Success: TikTok vs. Instagram Reels

With an average attention span of just eight seconds for Gen Z, short videos are a long-term trend.

How to Succeed at TikTok Marketing?

TikTok is one of the most effective ways to reach your audience. It's a social media platform thriving on short videos that are fun and easy to consume.

Here are some tips to succeed at TikTok marketing –

• Create attention-grabbing, engaging, entertaining, and high-quality videos
• Use relevant keywords and hashtags and optimize your videos for the TikTok algorithm.
• Promote your TikTok account incessantly
• Use graphics and visuals to attract the masses
• Learn the art of keeping your videos short and sweet and keep them under 60 seconds.
• Use creativity to cut the noise
• Use pleasant music. You can add popular music using TikTok’s built-in Lip Sync feature.
• Collaborate with other content creators with similar target audiences and users
• Run a contest
• Leverage TikTok ads in the awareness stage
• Leverage influencers
• Follow trends
• Don’t forget to add a CTA
• Use analytics to increase engagement
• Be consistent and post videos regularly

4. The Unstoppable Rise of Podcasting

During the lockdowns, people were craving human connection inside their apartments. According to Forbes magazine, listeners consumed around 15 billion hours of podcasts in 2021, roughly 125% of its 2020 volume.

In this Tweet, King Digi mentions starting a podcast as his third marketing goal. Most marketers are switching to podcasts to reach out to their audiences and make a more profound impact.

Twitter Screenshot

Podcasts are one of the most effective marketing tactics with the highest conversion rates, even higher than videos and webinars. 20% of people decided to buy a product or service after listening to its recommendation on a podcast. Podcasts have a tremendous impact, and they can amplify word-of-mouth recommendations to a great extent.

Podcasts are more effective than outbound marketing tactics such as email marketing, cold calling, or text advertising. Outbound tactics are losing effectiveness and are termed annoying by most customers.

In podcasts, specialists discuss real-life problems and evaluate analytical data. Furthermore, you can search for your favorite topic and listen to your favorite podcast at will, unlike radio broadcasts where unrelated issues are combined.

Related: How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Tips to Create Professional Podcasts:

Here are three tips for creating professional podcasts:

• Identify your target audience.
• Hire scriptwriters, collaborate with experienced speakers, and buy professional equipment.
• Your text script should attract your target audience. It should effectively promote your products or services while adding value to the content.
• Avoid intrusive advertising in podcasts.
• Promote your podcast.

Podcasts are considered the best place to stay abreast with the latest trends. The following Tweet recommends a few podcasts to keep in touch with the latest marketing and advertising trends in 2022 in digital marketing.

Twitter Screenshot

Here is the DashClicks podcast Marketers Mindset with Chad Kodary on iTunes. Our Marketers Mindset podcast aims to help entrepreneurs start and grow a wildly profitable marketing agency business.

5. Evolution of First-Party Data Marketing

Google will soon phase out its third-party cookies from Chrome, likely in 2023. Some new tracking technology will replace it. Third-party data was designed to help marketers and small company owners. But, agencies should prepare for first-party data, which is more relevant to their needs, especially conversions and lead generation.

More prominent companies have vast buckets of first-party data, which is vital for targeted marketing campaigns.

So, serving personalized ads in a post-cookie world will be less difficult. As an alternative, businesses can invest in market research while exploring new ad measurement practices.

Here are a few tips for surviving in a cookieless world –

• Prepare for sustained disruption by redirecting cookie-related media spending.
• You can try different measures such as identity solutions, Publisher Provided Identifiers (PPIDs), first-party data, and Contextual advertising.

Related: 9 Best Alternatives To Third Party Cookies (2022) Definitive Guide

6. Emphasis on Core Values

Companies are returning to their core values to build trust and cut the marketing noise. Hulu, the well-known streaming service, emphasizes its five core values one such core value is its "viewer-first" philosophy.

Every step they take starts with the viewer, and everyone in the company knows this. Hulu employees work as one team with aligned goals and a sense of responsibility, ultimately resulting in excellent Cx. They boast a great work culture, where employees feel free to be creative, grow, and learn.

GAP is also a well-known fashion brand and believes in its core values, such as equality & belonging.

They also claim that they are "inclusive, by design," and hence GAP offers clothes that fit every individual regardless of age, race, body type, or gender.

They insist on color palettes for different skin tones and sizes for more human dimensions. The same follows in their work culture, where you are free to raise your voice.

They firmly believe that "inclusion is going to change the world."

Image Source

It connects GAP with younger audiences such as Gen Z, who buy from companies they believe are investing in the causes they care about. They also pay attention to equality. GAP is the first Fortune 500 company to announce equal pay for equal work.

They also work for sustainability and create opportunities and a healthy environment for their customers and employees.

Image Source

7. Prevalence of Shoppable Links

Marketers often go on a spree to present exotic shopping options to their preferred customers, which improves the entire shopping experience. Dishing out shoppable content is one such tactic. Shoppable content includes links or visuals where customers can directly shop from the content. It also allows them to add products to the cart without taking the usual route, i.e., scrolling through each product page.

Brands usually share shoppable content through social media posts that feature products. You can provide other details such as price, features, checkout link, etc., enabling users to buy those products directly from the posts.

The stunning product images and videos ignite their purchase decision and prompt them to buy the products as shoppable content, minimizing their buying efforts.

The idea is to inspire the users and minimize the buyer's inconvenient journey that begins from the product description page and takes them through various long-drawn zig zag steps. It delays conversion.

Shoppable content accelerates the sales process and makes it result-driven.

Shoppable links are a popular digital trend, and you'll see them growing further in 2022. Here is an example of shoppable ink. Soft vegan butter is an ingredient mentioned in the Pumpkin Doughnuts recipe. They have added the link to Salted butter sticks below to enhance the visitor's experience.

Image Source

Related: Shoppable content: The new way of buying online (and three brands doing it right)

Twitter Screenshot

This Tweet includes a Walmart shoppable link that takes us to the Walmart page where you can buy Alaffia SkinCare products.

Image Source

The shift from physical stores to online and social shopping has been growing steadily for the past decade. But the pandemic accelerated it by almost five years.

A. Shorter Sales Funnel

Shoppable content such as videos, social posts, and ads enables customers to get what they want when they want it. In this age of instant gratification, people don't want to see delays or an extended sales funnel.

B. Better Customer Experience

Millennials and Gen Z love to see minimum disruptions. You won't find any abandoned shopping carts here. In other words, they get a fantastic customer experience.

C. Increased Brand Loyalty

You can instantly build trust through storytelling. Through shoppable content, you can post real stories. You can also feature your verified customers in your stories, making them more powerful and memorable.

D. Improved Conversion Rates

The ultimate goal of all marketing and advertising is to be present at the right place and at the right time. You can boost conversion beyond expectations with laser-sharp targeting through targeted and personalized shoppable ads.

8. Emphasis on Quality Content

In the stone age of SEO marketing, pumping out content in higher volumes made you the victorious king nobody could beat. There were no advanced SEO reporting tools that could provide you with deeper insights into your content's performance on search engines.

To run a successful campaign, you should regularly measure the performance of your content and keyword rankings. Agencies need robust SEO reporting and analytics tool. You can go to the DashClicks dashboard, which will act as a unified client dashboard software for you. It will allow you to run analytics and view detailed SEO reports to determine your areas of improvement.

Final Words

The year 2022 offers an excellent opportunity for brands to capitalize on emerging trends such as Metaverse, AI, podcasts, short videos, brand stories, and shoppable links. But be careful: Millennials and Gen Z prefer only those brands that are authentic, friendly, and transparent.

Furthermore, you need to understand these trends before leveraging them for your marketing. For example, before creating podcasts, arrange the equipment and hire scriptwriters. Collaborate with experienced speakers and send them an invite to join your podcast. Consider hosting interviews with experts in your field.

These are the trends that have changed the way digital marketing is being conducted so far. So, ride on these trends carefully and transform your digital marketing.

In this day and age, businesses try experimenting with multiple tactics to generate leads. However, one of the top techniques for it is a lead magnet. For those who aren't aware of what's a lead magnet, fret not! It's a tool that marketers have been using for decades.

A lead magnet is a tool that helps in lead generation by providing a long-form resource in exchange for the contact information of the prospect. Lead magnets can take the form of whitepapers, ebooks, templates, cheat sheets, checklists, and a lot more!

Before we discuss different lead magnet ideas, tips, and examples, let’s review the conversion path transforming website visitors into leads and the role of email marketing in this entire process:

• CTA (Call to Action): Website visitors click this button to access the resource you are providing them with.
• Landing Page: When website visitors click on the CTA, they are directed to a landing page. On this page, the visitors fill out a form where they enter details such as name, email address, and other important information you may need.
• Thank You Page: Next, the visitor-turned-lead is directed to a thank you page. This page has the required information regarding where to access the resource.
• Kickback email: After a brief time, you send a kickback email to the lead. You can think of it as a follow-up message. This email marketing campaign begins a conversation with the lead in order to keep them engaged with your brand.

How to Create a Lead Magnet?

Let's discuss the steps to create an effective lead magnet:

1. Know Who You Are Targeting and What They Want

The aim of a lead magnet is to provide a resource your audience wants and get their contact information in exchange. To determine what to offer your prospects, learn about the user persona you are targeting and what you can offer to entice them.

You create a user persona (a semi-fictional character) to represent different types of customers who use the services or products of your business.

Image Source

When you create user personas, you may end up having 1-3 of them with different pain points and needs. Keep in mind that one single lead magnet may not suffice in appealing to different personas.

For instance, you have created two user personas. One of the personas may need knowledge-based magnets such as ebooks. Whereas the other persona may require resourced-based magnets such as tools and templates.

Tip: To create different lead magnets for different user personas, you can check the lead magnets of your competitors to get a fair idea.

2. Create and Name Your Lead Magnet

After you decide what you will offer your prospects, it is time to create and design. To undertake the design work, you can take the help of an in-house designer or outsource the work using an independent contractor. You can also not choose either of the two options and simply use Canva.

Tip: Canva contains hundreds of customizable templates that let you create different lead magnets such as worksheets, reports, presentation slides, and books.

Post completion of this process, give a catchy name to your lead magnet that can effectively attract your audience. Also, highlight its advantages in the name itself. For instance - 102 Ways To Monetize Your Brand.

3. Create Your Conversion Path

The next step is building your conversion path, which should include your landing page, form, thank-you page, and email sequence.

Some practices you can follow to increase conversions are:

• Create a dedicated landing page without a navigation bar. Doing so will make the user focus on only your offer without any distractions.
• Your CTA must have words that can appeal to your prospects in the best possible manner. It should also be short, clear, and crisp in its message.
• Add testimonials and reviews to your landing pages to improve conversions. As per the latest testimonial statistics, 72% of consumers have stated that positive reviews and testimonials increased their faith in a business.

Tip: In the form, name and email are the two information pieces you should definitely include. Asking for other details is optional. We recommend you include fewer fields so that the user doesn't get frustrated and abandon the form.

Next, let's talk about your email sequence. After you acquire a lead, you can move them further down the funnel by adding them into a nurturing sequence. It can include newsletters, webinars, and other additional resources.

Lastly, ensure you track your conversion path and check the behavior of users on it.

4. Update Regularly

You need to regularly update your lead magnet so that it provides only the current data to your audience. If you do not do so, the resource will no longer stay valuable to your audience.

Tip: Carry out feedback surveys on your offers and check your lead's comments. When you take these steps, you get to know more about how you can improve your offer.

Lead Magnet Ideas

The most famous lead magnet among subscribers is an ebook. As per the latest statistics,Ā  27.7% of marketers are using them. Other famous ones are free tools and webinars.

There are plenty of ideas for lead magnets out there. Let's discuss some of them in more detail:

1. Webinars

A webinar is a seminar carried out over the internet and is a great way to create a sense of urgency that can push your audience to sign up. If you decide to go with this idea, we recommend you put a countdown timer to tell individuals how many hours or days are remaining to be a part of the webinar.

Image Source

2. ebook

An ebook is another idea you can go for. But there is something you should know here. Your target audience will have to take out time to read your ebook because of its lengthy nature. So, ensure it features an irresistible benefit when you decide to offer it as a lead magnet.

3. Tutorial

We all are aware of what a tutorial is. It is a content piece that teaches you how to do a certain thing. It can take the form of a PDF download or a video.

If you decide to go for this lead magnet idea, ensure you use a list-style headline such as X Steps to ABC. Doing so lets your audience know how many steps are there in the tutorial.

4. Checklist

Checklists are easily consumed and extremely quick to create. They condense all the things your prospect should know in a single, actionable list. For instance, you can turn your instructional blog posts into checklists.

Tip: Ensure you provide the checklist in a printable format to make it easy for individuals to tick off an item when they complete it.

Image Source

5. Cheatsheet

Cheatsheets provide the user with a process or a list of guidelines they can follow again and again in order to obtain a certain result.

Cheatsheet is an amazing lead magnet idea because it takes away the need to think - a person no longer has to rack their brain if they wish to achieve the desired result.

The list certainly doesn't end here. Other lead magnet ideas include discount codes, workbooks, case studies, newsletters, and so much more.

Lead Magnet Examples

Let's look at two lead magnet examples that can come in handy when you decide to create a lead magnet:

A. MuleSoft

Take a look at this lead magnet by MuleSoft. They have focused on a particular goal for a particular buyer persona. They are targeting Saas executives and their offer guides them on how to make their app enterprise-ready.

Image Source

B. HubSpot

Another great lead magnet you can consider is a calculator or grader. HubSpot provides a website grader that scans your website in seconds and offers a score based on the mobile experience, performance, security, and SEO.

Image Source

After a person enters their website and email id in the website grader, they get an exhaustive report about their website performance. The grader helps their audience recognize the potential problems with their website and provides a solution to rectify them.

Lead Magnet Tips

Now that you know some lead magnet ideas and examples, it's time to know how to use lead magnets in the correct manner:

1. Understand Your Audience

Not everyone who comes to your website is your target audience. So, if you provide a generic lead magnet, you may receive irrelevant information. So, we recommend you thoroughly know your audience before creating a lead magnet. Determine and understand who they are, what they want, and where they are coming from. This basic rule will aid you in creating the correct lead magnet.

2. Take a Look at the Analytics

Make it a point to check your analytics and know specific information such as the number of individuals who come to your website, the number of individuals who decide to access your content, and how many individuals take the step to download or use it.

Knowing these things helps you determine how you can improve to get more individuals to sign up.

3. Use Your Best-Performing Content

Check your content library and look for your best-performing content resource to create an effective lead magnet that too, in a lesser amount of time. It can be your most viewed/shared Slideshare presentation deck, the most downloaded ebook, or simply a webinar with the most number of attendees. Webinars, slide decks, and ebooks can be readily used as lead magnets.

In case you want to employ your best blog post as a lead magnet, ensure you repurpose it in a downloadable file. A word of advice here - never put a blog post behind a form. We suggest that you repurpose the blog post into a cheat sheet or a checklist and then use it as your lead magnet.

Image Source

All in all, when it comes to deciding your lead magnet, your star content is your best bet.

4. Make It a Point to Offer Top-Notch Content

Lastly, we would say that ensure your lead magnet is highly useful to your website visitors. Even if a half-cooked lead magnet gets you a thousand leads, most of them may not convert eventually.

Remember the following pointers:

• Ensure your content resource is easily understandable
• Never provide obsolete content resources
• Provide content relevant to your typical site visitor.

Conclusion

The bottom line? Ensure you understand your audience and offer useful resources to them when you decide to use a lead magnet. Remember, a lead magnet forms an integral part of marketing content. With its help, your prospects get a useful piece of content and you are able to maintain a healthy lead pipeline.

Now that you are armed with this knowledge, you are now in a more informed position to make a decision regarding your lead magnets. Use our lead magnet ideas and tips to see drastic improvements in your digital marketing efforts!

Lastly, we hope this guide gets you more signups and increases your conversions. Now it's our turn to ask you questions - which lead magnet ideas do you like and are definitely going to try?

No other marketing strategy may be more powerful than word-of-mouth marketing.

Studies suggest that word-of-mouth marketing is five times as effective as PPC campaigns. This is more staggering considering that you spend nothing when a loyal customer spreads the good word.

However, building those initial relationships is a more complicated endeavor.

This article will explore:

• What is Word-of-Mouth Marketing?
• Why WoM Marketing is Still Important in 2022?
• How to Motivate Your Audience?
• Effective Strategies for WoM Marketing

What is Word-of-Mouth Marketing?

Word-of-mouth marketing refers to any time an existing or previous customer speaks positively about and promotes interest in a brand.

All of us experience word-of-mouth marketing daily. Any time we share our interest in a product or service, friends or family may share recommendations.

These word-of-mouth exchanges happen all the time, cost nothing, and generate valued business.

Why Word-of-Mouth Marketing is Still Important in 2022?

The benefits of word-of-mouth marketing are abundant. Here are just a few to convince you of just how powerful this advertising channel can be.

1. Word-of-Mouth Marketing Builds Trust

Think about your perception of a typical advertisement.

They’re often noisy, intrusive, and abundant. Even if an ad might teach us about something we’re interested in, we ultimately understand that a business is trying to profit off of that interest. We’re much less likely to trust a paid ad or promotion from that perspective.

Nielsen, an audience measurement and analytics company, finds that 92% of consumers trust personal recommendations over all other marketing.

That’s a level of confidence that’s simply possible to recreate on your own. While you may strongly value a customer’s well-being, your brand survives on profit, meaning that your motives will always be questioned.

2. Referred Customers Have a Higher Customer Lifetime Value (CLV)

Customer lifetime value is a metric businesses use to determine the actual value of a customer over their lifespan.

You can calculate CLV with the following formula:

We also know that, on average, it costs a business five times the amount to secure a new customer than to retain existing ones.

Here's how word-of-mouth marketing fits into this picture.

Whenever you invest in a loyal customer, they're much more likely to share recommendations with others based on positive experiences. Those consumers may then become customers based on the referral.

That means that you gain value from new customers without spending anything to acquire them.

Furthermore, the data shows that a referred customer has an average 16% higher CLV than a non-referred customer that features the same attributes. Referred customers also show roughly an 18% lower churn rate than their non-referred counterparts.

For brands that wish to improve revenue and grow sustainably, generating quality word-of-mouth marketing is non-negotiable.

3. Generate Compelling Content with Loyal Customers

Satisfied customers generate social proof for your brand.

We know that outside recommendations generate better results than paid advertisements. Therefore, there is an opportunity to combine customer stories with your marketing vehicles to create compelling user-generated content.

UGC can come in the form of text, photos, videos, or creative works that speak positively about your brand. The work still comes from an outside source, you're just leveraging your following to give it greater reach.

How to Motivate Your Audience for Word-of-Mouth Marketing?

While word-of-mouth marketing generates free results, you still need an important component - loyal customers.

If you're struggling to generate solid WoM, you need to first invest in your existing clientele. While you may provide a useful product or service, it takes exceptional customer care to generate a passionate, loyal following.

Here are some quick tips for motivating your audience to speak up about your brand.

1. Focus on Connections, Not Numbers

Most modern digital marketing primarily focuses on data collection, and for great reason.

Between PPC platforms, Google Analytics, Google Search Console, and other analytics tools, we can easily collect insights about our daily visitors.

Paid ads specialists then utilize this data to curate marketing campaigns directed at key demographics. Segmented marketing will generate superior results than campaigns with less focused targeting.

However, many experts get too caught up in viewing their users as mere data. Customers feel the disconnect, and that's why you aren't developing relationships.

The good news is that you can correct this process by training your sales teams accordingly. Your brand should be striving to give each new prospect an exceptional buying experience. Listen before you speak, prioritize their needs, and think about what you can do to make their lives better.

Each person is different, so results can be unpredictable. However, we can start by focusing on the key qualities of a genuine individual. This includes kindness, humility, compassion, and empathy.

In a transactional sense, you can provide a better experience than your competitors by rewarding both new and loyal customers. Exclusive discounts, gifts, and thoughtful service are often enough to get people talking.

2. Deliver an Exceptional Product or Service

This may be intuitive, but it's a point worth acknowledging.

The entire reason customers come to your brand is for your offerings. If your goods or services are substandard or worse than a competitor's, there's nothing worth sharing with friends or family. An experience that fails to hit the mark may earn negative word-of-mouth marketing, which can rapidly tarnish your reputation.

Get back to the basics. Focus on building a team that's genuinely passionate about what your brand aims to provide to others. Work hard to make something exceptional that's worth the buzz.

Finally, listen to your audience. Even amid complaints or negative reviews, they are telling you how you can improve. Taking your lumps and utilizing that feedback may be the first step in fostering goodwill with alienated customers.

Image Source

Building a Word-of-Mouth Marketing Strategy

You can start to build customer motivation by utilizing related marketing channels. Here are a few strategies used by top brands to generate positive buzz around the web and in person.

1. Get Active on Social Media

If you want to focus on building connections, there's no better marketing channel than social media. It's in the name.

Platforms like Facebook, Twitter, and YouTube function differently than other parts of the web.

A website, for example, provides a solo user experience. Your audience likely found your site by asking a question or typing certain keywords into Google. They then check out your site for information and eventually leave.

Social media is different in that it's a communal experience. Thousands of updates go out every minute that allow each user to participate in new conversations. They could be discussing local happenings, national events, or viral content. They may also be talking about you.

Engaging in the conversation on social media helps to build those connections. You can alter your public perception to make your brand seem personable, rather than being a cold, profit-driven entity.

Be sure to utilize a social media expert that understands how to use the local lingo. Capitalize on trending hashtags to help your content connect with the right audience. You may quickly gain likes and shares, which in themselves are a form of word-of-mouth marketing.

2. Gather Reviews & Testimonials

This tip harkens back to our understanding of consumer-to-consumer recommendations.

Positive reviews about your brand create social proof. Even though the review isn't from a personal connection, it can satisfy the need for a trustworthy recommendation.

Reviews are so important that they act as a ranking factor in local SEO. When you search for “restaurants near me,” you get a list of results accompanied by star ratings and testimonials.

Naturally, businesses with higher ratings take precedence over results with low ratings or with zero reviews.

Image Source

Adding positive reviews to your website helps you to control the narrative. It also demonstrates that you value the customer experience and helps you forge those connections that lead to quality word-of-mouth marketing.

3. Initiate a Referral Program

Another way to motivate customers to talk about you is to reward them for their efforts.

A referral program typically offers gifts or exclusive discounts to loyal customers. Any time a new customer makes a purchase based on an existing customer's referral, the existing customer gains the reward.

Typically, referring customers can continuously gain rewards. This makes it beneficial to keep spreading the word about your brand.

Creating the ideal reward is key here. You want to offer something genuinely desirable that will not hurt your bottom line. Think about how much you stand to gain from these new free customer acquisitions. Then, compare that to the amount you're spending to provide the referral reward.

Referral rewards are powerful because a great one offers exponential gain. We know that referred customers exhibit less churn. Therefore, they're more likely to spend and pay the referral forward to even more customers.

4. Start a Content Blog

Content blogs help you market in several ways. If you're trying to improve your website rankings, content becomes a critical part of your SEO strategy.

However, great content can potentially generate positive word-of-mouth buzz.

A high-quality blog offers users educational or entertaining content for the audience. If you present something worth reading, then your users are more likely to share it with peers.

In addition to this, a blog presents the opportunity to build your authority as an industry expert. The better your content serves your readers, the more they will trust you in everything else you have to offer.

5. Promote User-Generated Content

User-generated content is any content that your customers make regarding your brand.

UGC can take many forms including stories, videos, artwork, or photos of themselves enjoying your products or services. In many ways, UGC can serve a similar purpose as testimonials or reviews.

UGC costs nothing to create but can pay dividends for marketing your brand. It establishes trust with new audiences, offers new and creative content for your ads, and shows the public that you value your customers.

All of these help you create a more sociable, genuine, and positive connection with your audience.

6. Create Entertaining Video Content

The power of video content is unquestionable. It’s far more powerful than text-based content or static images.

Wyzowl’s 2022 video marketing report proposes the following stats:

• 94% of marketers report that videos help customers better understand an offering
• 93% say that video contributes to brand awareness
• 81% say that video was a direct factor in increasing sales

Video content is stimulating. Entertaining or insightful video content gets people talking. Some of the most successful marketing campaigns ever started with a simple video that went viral. For a small investment, it can get the entire internet talking about you overnight if you’re successful.

To give your video content the best chance of success, choose a compelling emotion.

Humor is a popular way to go, but heartfelt messages can trigger a response that motivates action. There's a reason why ASPCA's TV spot with Sarah McLachlan still plays today.

Build a Word-of-Mouth Marketing Strategy That Works

Word-of-mouth marketing is desirable for every brand.

Not only is it direct feedback on your positive performance, but it also generates free publicity and lead generation. When you provide something worth sharing, the results will come to you organically.

Referred customers from word-of-mouth are not only free to acquire but statistically exhibit a higher customer lifetime value.

You can motivate your customers to share your brand via word-of-mouth with a variety of strategies.

Take advantage of modern marketing channels like social media, video, and blogs to connect with audiences. Find opportunities to utilize testimonials and user-generated content to foster trust and social proof with new leads.

All of these techniques come back to one key point - personal connection. Appeal to emotion, focus on their needs, and provide the answer to their problems. Positive word-of-mouth will follow naturally.

The only constant in B2B digital marketing is changing.

As technology improves and customers become more internet savvy, so too must your B2B online marketing strategies. However, change should not occur without purpose, which is why we brought five findings from different sources to influence your next steps.

Check out these five continuing and developing trends that you should consider when developing your new digital marketing plan.

1. B2B Marketers Must Continue to Prioritize LinkedIn

Though it’s not a new trend, LinkedIn continues to be the most important social media platform for B2B marketers.

LinkedIn may not even crack the top 15 of the most-used social platforms, but the website purports that adverts can reach nearly 800 million users. This was at the end of 2021, whereas the site projects to move from 64.7 million users to nearly 67 million in the USA in 2022.

However, what makes LinkedIn so mandatory for B2B marketers is not the audience size, but more so how it naturally connects your content with the right type of audience.

Because of this, LinkedIn postures itself as the most sensible platform for B2B marketers to connect with the right leads. While it is possible to create a successful B2B digital marketing plan for sites like Facebook or YouTube, those sites cater to everyone including your everyday users.

Meanwhile, LinkedIn is a social media platform for professionals. Simply by creating a profile, users give marketers important data such as job titles, employers, coworkers, and the relationships between those users. You can and should leverage this knowledge to target the individuals within those companies that have the power to make or influence decisions.

As a B2B marketer, you’re selling products or services that benefit these specific types of users. Continue to prioritize LinkedIn within your digital marketing strategy and make sure that your ads correctly address a different type of buyer intent.

2. Buyers Want More Digital Interaction

It’s no longer enough to make the initial connection with your prospects online.

Largely thanks to the COVID crisis, many companies are making massive shifts in their day-to-day work culture. More employees than ever now work from home, and more companies are recruiting talent from all over.

Naturally, this makes future meetings or transactions in person much more difficult.

According to a study from McKinsey & Company, almost half of respondents preferred a remote buying experience with B2B suppliers.  Another 22-36% preferred to handle the interaction entirely through digital self-serve means depending on the stage of the relationship:

• Identifying new suppliers: 22%
• Evaluating new suppliers: 22%
• Ordering: 36%
• Reordering: 35%

Furthermore, companies around the globe observed an all-around improvement in sales efficiency after changing to accommodate changing buyer demands.

With this in mind, B2B marketers will want to help brands by providing their audience with a seamless digital sales journey. You can still leave the window open to schedule face-to-face interactions for those who prefer it but grant the option to move from discovery to checkout exclusively through a website or sales page.

3. Audiences Trust and Prefer User-Generated Content

One thing that is a constant between B2B digital marketing and B2C is the value of social proof.

Any brand is technically capable of creating elegant websites, engaging ads, and sexy content. However, a discerning user is not simply going to take your word for it.

What’s more valuable in selling your product is convincing your audience that you deserve their trust. The primary way to accomplish this is to feature content generated from existing or previous customers that happen to be their peers.

This is arguably more important in B2B marketing where the buyer intent of your audience involves a more critical, logical decision-making process. Decision-makers are already in tune with their brand and whether or not your products or services could benefit them. What pushes them over the top is seeing the endorsement of other companies that place their trust in your team.

Image Source

The fast and quick way to generate content from users is by asking for testimonials or interviewing clients about their experiences. Not only can their insights be valuable for improving your processes, but the favorable comments can be utilized in promotional content.

You can also offer select customers free products or access to services in exchange for short videos or posts that reflect their thoughts of your brand. This is more along the lines of influencer marketing, where users with their audiences can expose your company to brand-new prospects.

4. Lean in Heavy on the Videos for B2B Digital Marketing

More than 70% of B2B customers complete their buying research with the use of video content.

Video is more popular and engaging for all audiences, but it may be even more true for the busy decision-makers at target companies. Not only do they face responsibilities in the office, but they’re also inundated with advertisements from digital marketers like you.

By taking the time to produce short, effective video content, you offer something more substantial that gets your message across quickly and effectively. Furthermore, an edited video can be repurposed for your website, social media, YouTube, and more.

What’s important is to ensure that the content of your video reflects the buyer’s intent just as you would with written content. B2B buyers don’t rely on emotion as a B2C buyer would. They need to know the facts, the how-to, and the proof that your brand can offer something of value to theirs.

Image Source

If you need any further convincing of this trend, a sweeping 92% of digital marketers believe that video is an important part of their B2B digital marketing plan.

At the very least, you’ll need to start producing videos to stay on pace with your competitors. If you want to stand out and start scaling, you’ll need to make quality your utmost priority.

Take advantage of YouTube and LinkedIn for your video content. Facebook and Instagram would be excellent additional channels if you want to extend your outreach even further.

5. More B2B Buyers Expect Personalized Messaging

While the motivation of a B2B buyer differs from B2C, more customers than ever are expecting experiences that resemble a B2C sales journey.

Specifically, a Salesforce study finds that 84% of B2B buyers are more likely to buy from brands that express a clear understanding of their unique goals. While B2C marketers would focus more on making the customer feel a certain way, B2B should focus on showing the customer how their solution will meet their challenges.

Thankfully, as discussed earlier, social platforms like LinkedIn give marketers a leg up in better understanding their prospects from the onset. Couple this data with gathered metrics from your marketing campaigns, and you can start delivering highly-personalized ads that show knowledge of the client’s business.

Image Source

Get Ahead with These B2B Digital Marketing Best Practices

While digital marketing continues to be a tumultuous landscape, these statistically-backed guidelines are a great place to start.

Prioritize key platforms that are hot for B2B buyers such as LinkedIn and YouTube. Supplement your static content with plenty of high-quality, highly-personalized videos that directly address buyer needs.

Further, support your marketing content with social proof generated by your existing clients. Testimonials, interviews, or influencer-generated content is a great way to provide information quickly and efficiently.

With consistent effort and close attention to key metrics, you can elevate your B2B digital marketing strategy to the next level.