Search engine optimization is one of the most important factors in making your website successful. It can increase traffic to your site significantly and thus, help you reach wider audiences.

One essential element of SEO is determining user intent when they search for a keyword - understanding what kind of content potential visitors are looking for when they enter their search query into Google or another search engine.

In this article, we will explain how to analyze and determine keyword search intent through research methods so that you get more out of every single keyword you target on your website!

How to Analyze and Determine Keyword Search Intent?

1. Understand the User's Intent

What does the searcher want to know or do when they type in the keyword query on the search engine results page (SERP)?

‍Have you ever wondered what a user wants to know or do when they type in a keyword on a search engine? Understanding the user's intent is crucial in providing relevant content that answers their query.

This knowledge also helps businesses optimize their website for search engine results pages (SERPs), driving more traffic to their website. By analyzing the language, context, and search history, marketers can tailor their content to fit the user's needs, increasing the chances of converting them into customers.

Lets understand with an example.

Suppose a user is looking for information about ecommerce SEO, so a user might search for a term like ‘ecommerce SEO means’ or a term like ‘what is ecommerce SEO’.

Both these search terms have same meaning but the phrases are different. Google’s algorithm is so smart that it understands user intent behind the search. In the below image, Google is showing the same results for both the queries.

So the next time you create content for your website or business, remember to put yourself in the shoes of the user and provide answers to their search queries.

2. Apply Logical Context

Analyze the context of where and why the keyword is used. Is it for informational, navigational, or transactional purposes?

As we delve into the art of keywords, it's essential to consider the context in which they are used. Are they navigational, informational, commercial or transactional? Understanding the why and where behind a keyword's usage can significantly enhance your efforts in the world of SEO.

The Output Language Code EN-US, for example, could be utilized for any of these purposes. It's up to you, the creator, to analyze the context and apply logical reasoning to ensure that your keywords are maximizing their potential.

The power of language lies within its ability to convey ideas effectively, so let's make sure we're making the most of it by understanding the context and purpose behind our keywords.‍

3. Use a Keyword Tool

‍Such as Google AdWords Keyword Planner tool to determine keyword search intent and related terms related to that intent.

Google AdWords Keyword Planner tool is undoubtedly one of the most sought-after tools for determining keyword search intent. This incredible tool provides valuable insights into the search behavior of your target audience, allowing you to tailor your marketing efforts accordingly.

Not only does it enable you to identify high-volume keywords, but it also assists you in discovering related terms that may interest your target audience. Armed with this information, you will craft content that resonates with your target audience, ‌increasing your chances of attracting and retaining their attention.

So, whether you're an entrepreneur looking to boost your online presence or a digital marketer looking to enhance your search engine optimization (SEO) skills, the Google AdWords Keyword Planner tool is worth exploring.

4. Use SERP Features

‍Look at SERP features such as Knowledge Graphs, Carousels, Local Packs, etc., to gain insight into user intentions.

As a marketer, it's crucial to understand what your audience is looking for when they type a query into a search engine. That's where SERP features come in handy. By analyzing the different elements that show up on the search engine results page (SERP), such as Knowledge Graphs, Carousels, and Local Packs, you can gain insight into user intentions.

For example, if you see a lot of Local Packs for your targeted keywords, it might mean that users in that area are looking for nearby businesses. By leveraging these insights, you can optimize your content and improve your chances of appearing in relevant SERP features.

5. Analyze Search Queries

‍Examine queries that appear in the 'People Also Ask' section of SERPs for additional keywords or topics related to user intent.

In today's ever-evolving digital landscape, it's essential to understand how users search for information online. Analyzing search queries can provide valuable insights into user intent and help you tailor your content to meet their needs.

One useful approach is to examine the 'People Also Ask' section of search engine results pages (SERPs) for additional keywords or topics related to user intent. By doing so, you can gain a deeper understanding of what users are searching for and customize your content accordingly.

Image Source: Exabytes

So if you're looking to improve your website's SEO and provide a better user experience, analyzing search queries is a valuable strategy to consider.

6. Utilize SEO Best Practices

‍Implement SEO best practices such as using synonyms and long-tail phrases that accurately target users’ search intents.

In today's digital era, having a website is no longer enough to attract potential users to your brand. You need to make sure that your website is easily discoverable by users in search engines.

It is where Search Engine Optimization (SEO) comes in. By implementing SEO best practices, such as using synonyms and long-tail phrases, you can accurately target users' search intents and increase your website's visibility in search results. Using these techniques can help your brand reach your target audience and improve your online presence.

So, if you want your website to stand out from the crowd and attract more visitors, it's essential to incorporate SEO into your digital marketing strategy.

DashClicks offers comprehensive white label SEO services to help businesses gain visibility in search engine results pages (SERPs). Our comprehensive keyword research and analysis helps businesses identify high-volume keywords and related terms, allowing them to tailor their content to fit their users’ needs.

Our experts are trained to understand the language, context, and search history of users to deliver content that accurately answers their queries. We also provide expert insights into SERP features like Knowledge Graphs, Carousels, and Local Packs, helping businesses make the most of their online presence.

In addition, we analyze search queries to identify topics that are related to user intent and optimize content accordingly. Lastly, our team of experts implements SEO best practices to ensure that your website is easily discoverable and reaches the right target audience.

With DashClicks’ white label SEO services‌, your website will be optimized to the fullest, allowing you to maximize your reach and attract more customers.

Wrapping It Up!

Understanding keyword search intent is an important part of successful SEO practices. While using a keyword tool and SERP features can provide helpful insights into users' intentions, analyzing our own users' search queries with the 'People Also Ask' section can give us valuable insight. 

Implementing strategies such as synonyms and long-tail phrases can ensure that we accurately target our users' search intents. With careful consideration and investigation into keyword search intent, we can increase our website visibility and guarantee efficient results for all online searches associated with our brand or business.

Are you looking to improve your keyword research process? ChatGPT can be an efficient tool for uncovering new keywords to target within your existing content marketing strategy. This technology is rapidly advancing, offering more powerful results with unprecedented accuracy and speed.

In this blog post, we will cover the basics of leveraging ChatGPT for keyword research so you can make the most of this innovative technology to drive traffic and engagement with your site!

What Is ChatGPT and How Does It Work?

ChatGPT (Generative Pre-trained Transformer) is an innovative AI technology helping with natural language processing and conversation automation. With GPT, neural networks can interact with humans more naturally using large amounts of data.

This technology can create better keyword research by providing more accurate interactions and higher-level analytics. By leveraging ChatGPT for keyword research, users can extract valuable insights from conversational interaction that they would otherwise not have access to.

With this data, they can also increase the optimization of marketing content and other operations while developing a deeper understanding of their audience. In short, ChatGPT leverages the power of advanced neural networks to allow users to gain a unique advantage when researching keywords for a particular project.

Advantages of Leveraging ChatGPT for Keyword Research

Leveraging ChatGPT for keyword research offers multiple advantages over traditional methods.

One of the main advantages is its access to vast data sets in the latest search engine algorithms. This method provides users valuable insights into their target audience, offering a customized approach to crafting effective content and improving organic ranking.

It also allows users to modify keywords according to their marketing campaigns and demographic needs, helping them capitalize on the power of analytics cost-efficiently.

Finally, leveraging ChatGPT enables users to gain comprehensive and timely information quickly, giving them an edge over competitors and staying ahead of the game.

Setting up Your ChatGPT Environment

Setting up your ChatGPT environment may seem daunting at first, but with the right guidance and tools, it's a simple process. Leveraging ChatGPT for keyword research requires having the platform to effectively streamline and expedite the process.

That involves steps such as establishing accounts with different sources, inputting the desired keywords, and configuring various settings and parameters all of which can be intimidating if proceeding without any help or guidance.

With proper instruction and support, however, you easily configure your ChatGPT to fit your research needs and simplify its usage for successive iterations for maximum results.

Different Strategies to Implement for Your Keyword Research With ChatGPT

To be successful at leveraging ChatGPT for keyword research, you'll need to use various strategies to maximize the effectiveness of your efforts. These include -

1. Utilizing Automation

By taking advantage of automated systems such as chatbots and AI-powered tools, you can make keyword research much less time-consuming.

2. Leveraging Search Engine Result Pages

Analyzing SERP results for an array of keywords can help you get more insight into what people are searching for and through which keywords your competitors are targeting that market. This data can then be used to optimize your own keyword strategy accordingly.

Image Source: SearchEngineLand

3. Conducting an Analysis of Your Audience

To gain better insight into your audience's behaviors and generate more effective terms, using analytics such as demographic research can be extremely helpful. It will provide a better understanding of who is engaging with your content and what keywords are most effective at driving traffic and engagement.

4. Applying Filters

It's vital to ensure you are focusing on the right keywords when conducting research. You can do it by applying filters such as location, language, industry, and more.

By targeting the right terms in your analysis, you will gain an even more accurate list of relevant keywords that are tailored to your niche.

Ultimately, leveraging ChatGPT for keyword research can be a powerful tool for improving your content marketing strategy and driving higher levels of engagement.

By following the proper steps and utilizing various strategies, you can establish an effective market research process that will help you gain valuable insight into your target audience's needs.

Collecting Data With Your ChatGPT

ChatGPT is an invaluable tool for conducting keyword research. It allows you to quickly and accurately collect data related to any topic to gain insight into search trends, language usage, and more.

By leveraging the power of ChatGPT, you can easily build up a comprehensive dataset that can be used for further analysis and making informed decisions about your SEO strategy.

With its intuitive user interface, collecting data with your ChatGPT is an efficient and cost-effective way of performing keyword research that yields valuable results.

Image Source: SearchEngineLand

Interpreting the Results and Finding New Keywords

Interpreting the results and finding new keywords can be useful tools to help streamline your SEO workflow. By leveraging the power of ChatGPT, you can quickly and efficiently gather insights into new keyword trends that can inform strategic marketing decisions.

With data-backed findings, you can adjust your strategy on the fly with little effort to ensure relevance in the ever-changing landscape of consumer behavior.

Image Source: SearchEngineLand

Using ChatGPT for SEO brings convenience and efficiency to any keyword research project, along with maximum accuracy and significantly minimizing wasted time and resources.

Tips & Tricks to Getting the Most Out of ChatGPT

ChatGPT is becoming an increasingly popular tool for keyword research since it can quickly and easily uncover quality terms related to a given topic.

To make the absolute most of ChatGPT for keyword research, equip yourself with a few time-saving tips and tricks. For example, use synonyms when searching to broaden ‌potential keywords that it returns.

Similarly, including broader search terms will enable a more thorough analysis of associated phrases to identify emerging trends. When analyzing results, consider the target audience for more insight into the keywords that would be relevant and impactful for your project's objectives.

Image Source: SearchEngineLand

ChatGPT can be extremely effective if you know how to leverage it ā use these tips & tricks to get started!

Need help with your keyword research while you get accustomed to the workings of ChatGPT? DashClicks' SEO fulfillment services can help you. Our SEO service comes with incredible analytics, keyword research, and backlink building. With our white label SEO fulfillment, you also get advanced analytics that can help you understand what's not working for your site and fix it. You can also leverage that data to enhance your clients' SEO strategy for the future.

Summing Up

Using ChatGPT for keyword research provides a unique opportunity to gain a better understanding of the market landscape and discover hidden opportunities. Thanks to its conversational interface, ChatGPT is intuitive and extremely easy to set up for any type of keyword research project.

Taking advantage of this powerful tool also allows researchers to extract valuable insights from customer data in real time, resulting in more accurate and effective decisions. However, it's important to remember that leveraging ChatGPT is only the first step ā interpreting results, refining strategies, and creating execution plans are key skill sets needed to make efficient use of this interesting technology.

With a combination of strategy development, customer data analysis, and machine learning capabilities, ChatGPT can be an incredibly powerful tool for discovering new keywords.

Are you a business owner or digital marketing professional looking for an effective way to increase your clients' visibility? Then local rank tracking can be the perfect solution.

With the correct data and strategies, it's possible to gain meaningful insights into how customers find you online, which sites they visit most often, and what content resonates with themāall of which will help you make well-informed decisions about client growth.

In this blog post, we'll be exploring each step in detail of how a local rank tracker works so that you can leverage its more sophisticated features to generate returns for your business or those of your clients. Let's dive right in!

What Does a Local Rank Tracker Do? Why Is It Crucial for Businesses to Use One to Measure Their Success Online?

Every modern business needs to know where it stands in terms of online visibility and success, which is why using a local rank tracker is an invaluable tool. A local rank tracker can give businesses actionable insights into their performance on search engines.

It monitors critical metrics such as keyword rankings and website visibility across geo-locations. It helps companies identify areas where they are doing well and key changes they could make that could lead to more customers or growth opportunities.

Overall, a local rank tracker provides essential information required to help businesses realize their digital goals and measure their progress.

Image Source: DemandJump

How to Use a Local Rank Tracker in Your Business?

Staying on top of your local rankings is essential for a business looking to expand its reach. Having insights into how your company's visibility is across various search engines can be incredibly helpful.

That's where local rank trackers come in: they allow you to track the progress of each keyword and location while providing data points to help inform decisions that will lead to growth.

Here's how to get started:

1. Research and Choose the Right Keywords

The first step is to research what keywords people use in your area to find businesses like yours. You can use tools such as Google Adwords Keyword Planner, SEMrush, and Ahrefs to help you discover relevant terms based on keyword search volumes. Once you've picked the right keywords, you can add them to your local rank tracker for ongoing monitoring.

2. Track Rankings, Visibility, and Other Key Metrics

Once you've added the keywords to be tracked, the next step is to monitor their performance over time. Local rank trackers will allow you to measure the visibility of each keyword, as well as other key metrics such as traffic and click-through rate. This data can provide insights into how your website performs versus competitors.

3. Analyze the Results

Analyzing results from your local rank tracker will give you a better understanding of how your business is performing across search engines. You can use this data to detect fluctuations in keyword rankings, identify areas for improvement, and develop strategies that will help drive visibility and ultimately lead to more customers.

By understanding your local ranking performance, you can make informed changes that will push your business forward and leave the competition behind. Investing in a local rank tracker should be a no-brainer for businesses looking to drive client growth and ensure longevity.

The Key Features of a Local Rank Tracker and How to Use Them to Optimize Your Search Engine Rankings

Utilizing a local rank tracker is essential for businesses as it allows them to track their rankings across different search engines and locations.

These trackers offer detailed insights into a website's performance, enabling users to see organic search visibility for different keywords in real-time.

Moreover, users can review the progress of their website in certain areas and identify how their pages are faring over time. By understanding key features such as:

• Keyword ranking
• URLs indexed
• Domain Coverage
• Backlinks
• Competitive analysis

Businesses can optimize their campaigns and make changes accordingly to gain better results. A local rank tracker helps businesses to maximize the effectiveness of their SEO efforts and drive growth with improved Google rankings.

Tips on Tracking Local Search Trends With a Local Rank Tracker

Local rank trackers hold a wealth of insights for businesses looking to stay on top of their market and edge out their competition. They provide information on how customers in specific geographic locations interact with your brand and its performance in local SEO results.

To get the most out of this information, regularly monitor changes in local search trends, such as changes in the number of sites appearing on the first page of SERPs for given keywords, CTRs for each listing, visibility across directories, etc.

With this data at hand, you'll be able to take informed actions that will drive more traffic through organic search and ensure your site is taking advantage of every opportunity to maximize customer reach.

Image Source: SEOPressor

How to Interpret the Data From a Local Rank Tracker and Take Actionable Steps to Improve Your Business's Online Presence?

Interpreting the data from a local rank tracker is key for any business looking to drive growth. Data such as daily website visits, organic search engine traffic, and total clicks can inform businesses on how successful their SEO campaign efforts are, where to prioritize actionable steps, and how to make the most out of investment in online marketing.

Understanding unknown keywords and leveraging these keywords to optimize for google rankings is also essential for improving visibility with Google Local listings and SERPs. Hence, companies should review this data regularly to position themselves favorably in organic search results.

Tracking competitors' performance on local rank tracker software is also beneficial, as it enables businesses to stay ahead of the competition and adjust their strategy accordingly. With proven strategies, based on data insight from a local rank tracker, companies have a clear approach that will guide them closer to success.

Strategies for Leveraging the Insights From a Local Rank Tracker for Greater Success

Leveraging the insights from a local rank tracker is a powerful strategy for boosting success in various businesses. With a local rank tracker, companies can focus their effort on driving visibility for the most relevant keywords in their target location.

Once these rankings are established and monitored, businesses can implement strategies to increase rankings further, ultimately improving visibility and driving greater growth.

Image Source: Serpple

Additionally, understanding how your competitors are faring in certain markets is an incredibly valuable tool, helping you to adjust strategies accordingly to stay ahead of the competition.

Understanding what's working across markets gives you the power to gain the edge on well-known or relatively unknown competitors alike ā giving your business the extra boost it needs to be successful.

Keyword tracking is an integral part of the local rank tracking of your business. DashClicks' sophisticated Analytics tool can help you track your keywords efficiently. Using the tool, you can easily analyze how much traction each keyword is getting and what changes are happening in your ranking pertaining to those keywords. The tool can also help you edit, search, and add new keywords to your site without hassle, saving you time and helping you rank better locally.

Summing Up

Local rank trackers are invaluable tools for businesses that want to keep a pulse on how their website is performing in search engine results. By monitoring these performance metrics, you can better understand your local market and drive strategic changes that will help boost your rankings and visibility online.

These insights can help create targeted campaigns that yield higher ROI than relying on guesswork alone. Plus, the ability to monitor trends in local searches will give you greater insight into what customers are searching for, making it easier to create content that meets those needs.

With a quality local rank tracker, you'll have access to all the crucial data needed to make informed decisions about where to spend your time and resources when it comes to growing your business online.

Have you ever searched for a keyword online, only to find that the wrong page on your website is ranking? If so, you're not alone. It happens more often than you might think, and it can be frustrating to figure out why and how to fix it. This blog post will explore the reasons why this happens and what you can do about it.

So, read on if you want to learn more!

Don't Panic It's Not the End of the World if the Wrong Page Ranks for a Keyword

Contrary to popular belief, a wrong page ranking for a keyword isn't necessarily the end of your SEO world. In many cases, it's an easy fix. By following the correct steps and understanding why the wrong page is ranking, you can quickly get back to ranking on the most desired pages.

When those dreaded incorrect keyword rankings arise, take a deep breath and read through our guide to determine what you need to do to get things back on track. Not only will this guide help you figure out how to fix your current problem, but it also shows you ways to prevent similar issues from arising in the future.

1. Do Some Research to Figure Out Why the Wrong Page Is Ranking

When a page ranks for the wrong keyword, it can be difficult to understand why. To identify the cause of this issue, conduct some research by analyzing different factors, such as the content currently ranking and other similar words used on your site.

Additionally, compare your website with competitive sites to see why they're getting better rankings. Knowing why the pages aren't ranking is essential in developing an effective remedy. With enough effort, you can figure out why the wrong page is ranking and take steps to fix it.

Here is an example. The third result shows LensCrafters' "Women's Eyeglasses & Designer Glasses" page ranking for the keyword "metal frame eyeglasses".

Image Source: Moz

2. Optimize the Content on the Wrong Page

Once you've identified what is causing the wrong page to rank, the next step is to optimize it. It may involve adding new content, tweaking existing content, or even completely changing it.

For example, if your page isn't keyword optimized or contains irrelevant information, you should consider editing and rewriting it. A sentence rewriting tool is an excellent resource to refine your content and improve its overall quality. Additionally, you can add more relevant keywords and phrases to the content to help it better match the search intent of your target audience. Finally, ensure that all of the information is well-structured with headings and subheadings so that it's easier for search engines and users to understand.

Image Source: Radd Interactive

How to Deoptimize a Page?

In some cases, the wrong page may be ranking due to over-optimization. If you've used too many keywords or other optimization tactics on a page, it can cause search engines to think that it's more relevant than other pages for certain keywords.

To deoptimize a page, start by removing any keyword stuffing and excessive use of backlinks that may be affecting the page's rankings. Additionally, you can reduce or remove any meta tags and other HTML elements that could be causing the problem.

Also, consider adding more content to your page so that it is better able to stand out from the competition and effectively answer user queries. With these steps, you can deoptimize a page and make it more likely to rank for the right keywords.

1. Promote the Correct Pages

Once you've deoptimized a page, it's time to focus on promoting the correct pages. It can be done through various SEO tactics such as link building, content optimization, and keyword research.

Once you've identified why the wrong page is ranking, it's time to move on to figuring out how to make the right page rank. To do so, there are several steps you can take.

A. Create Quality Content

First and foremost, create quality content relevant to your target keyword and optimized for search engines. Ensure the content is well-written and properly formatted with relevant title tags, meta descriptions, and headings. Additionally, create backlinks to your content from high-authority websites to increase its visibility.

B. Employ SEO Best-Practices

In addition to creating quality content, use best SEO practices such as link-building and social media promotion. Link building involves acquiring incoming links to your website from other websites, which can help your ranking. Social media promotion is also important for generating visibility and increasing search engine rankings.

C. Identify the Best Keywords

You should use keyword research tools to identify the best keywords to target for your content. By doing this, you will be able to optimize the content on your pages so that it ranks higher than competitors' pages.

Following these steps will ensure that your desired pages are ranking for the right keywords and that you're getting the organic traffic you need. So take the time to do your research and properly optimize your content, and you should see your page ranking in no time!

Image Source: Mangools

2. Use Negative Keywords to Prevent the Wrong Page From Showing up in Search Results

Keeping your website's traffic directed to the correct pages is an important part of optimizing user experience.

One approach to ensure the right keywords are driving the right pages is to use negative keywords, which help identify and exclude those terms you don't want to be associated with any of your content.

Adding negative keywords will not trigger your page in search results, allowing you to tailor what appears for a particular query.

Knowing how to detect and add negative keywords properly can pave the way toward preventing wrong pages from appearing, ultimately boosting your website traffic and providing a better user experience.

3. Monitor Your Progress and Adjust Your Strategy as Needed

Checking progress is an essential part of a successful keyword ranking strategy. According to experts, it's best to regularly monitor and adjust as necessary to ensure you are achieving the results desired and staying on track with your goals.

Keyword rankings constantly change, and it's important to stay ahead by checking every few weeks or months. Keeping an eye on progress helps identify issues early so they can be addressed before they hurt your rank and visibility.

Image Source: Databox

After all, understanding whether or not your campaign is working helps determine if changes should be made to optimize performance. What worked yesterday in SEO may not work tomorrow.

Wrapping It Up

If the wrong page on your website is ranking for a keyword, don't panicait can be fixed. By identifying the causes and fixing them, you can quickly rewire your SEO efforts and get your website back on track.

You can also hire DashClicks for SEO services. Our white label SEO fulfillment services will make sure you rank for the right keyword and your SEO doesn't go off track. Sign up today to access our highly-efficient, user-friendly platform for advanced SEO and other digital marketing strategies for your business.

Most agencies really have a hard time finding the right set of keywords they should use for their SEO and PPC campaigns. Needless to say that PPC keywords won't necessarily work for the organic SEO ranking of your client's website.

This article will discuss different types of keywords that you should be familiar with as a marketing agency for maximum impact and to achieve astounding results for your clients.

Why Are Keywords Important?

Google is evolving and has been testing different algorithms to provide the best search results for its users. So, choosing the right cluster of keywords for your content marketing and SEO has become more important than ever.

There are many types of keywords prevalent to rank your website on top. From short queries to lengthy sentence-long search phrases, you can use a mix of different keywords to be an SEO superstar.

So, carefully choose your target keywords because they determine your page's visibility on search engines.

We can divide these keywords into the following categories.

• SEO Keywords By Length
• Short Tail Keywords
• Long Tail Keywords
• Mid-Tail Keywords
• SEO Keywords By Buyer Intent
• Informational Keywords
• Navigational Keywords
• Commercial Keywords
• Transactional Keywords
• Targeting Keywords For Specific Industry
• Market Segment Keywords
• Customer-Defining Keywords
• Product & Brand-Based Keywords
• Geo-Targeted Keywords

SEO Keywords By Length

As is evident from the name, these keywords vary by their length. Length is the primary consideration for this subset of keywords. It reflects the customer's intent regarding the information they are looking for.

What's more, you can also get to know the specific stage of a prospect in their buyer's journey through these keywords. These keywords are of the following tree types.

1. Short-Tail Keywords

People who used most of the search terms in the early stages of the Internet were short-tail keywords. These keywords are still highly popular and have a high search volume. From weather and news updates to celebrity searches, basic information and educational searches fall into this category.

We also refer to them as focus keywords. These are the top keywords, which you can further expand based on the need and search intent of the user.

Since these types of keywords contain broader and highly popular search terms, they have high competition. Single-word keywords are not necessarily precise and don't exactly reflect what a user is looking for.

Image Source: Sherpa Marketing

For example, "restaurants near me" has a much higher search volume than "restaurants" and "restaurant" because it is unclear what the users are looking for when they use the latter two keywords.

To make the search meaningful, we need to narrow the search using ancillary words.

Image Source: AHREFs

Here is the search demand curve based on the length of the keywords. So, technically, very short-tail keywords don't necessarily have a high demand except for informational keywords such as Amazon, Apple, iPhone, & Barack Obama.

Image Source: AHREFs

2. Long-Tail Keywords

These keywords comprise more than two or three words and are peculiar and highly useful for marketers as they are highly specific regarding search intent. Some examples of long-tail keywords are as follows.

• Best free digital marketing tools
• Can meditation make your smarter
• Free games download for PC

Despite their low search volume, these keywords have a high potential to boost your page's search engine rankings and visibility. Since these are highly intent-based search terms, their conversion rates are pretty high. They attract your target audience more precisely than any other type of keywords.

Image Source: Sherpa Marketing

3. Mid-Tail Keywords

The subset that falls between the short and long-tail keywords is referred to as mid-tail keywords. They have moderate search volumes.

In the previous example, you can see a long tail keyword ā Free games download for PC. "Free Games" is a medium-length keyword here.

SEO Keywords by Buyer Intent

Buyer intent is a powerful signal for search engines to filter searches for users. It is further divided into four categories.

4. Informational Keywords

People use informational keywords to learn about an object, fact, product, or service. Most of these search terms begin with interrogative words such as 'how,' 'what,' and 'where,' etc.

5. Navigational Keywords

People use navigational keywords to get more information about a product and brand. In that case, people are generally aware of the product and store but need additional information.

6. Commercial Keywords

This is typically related to the consideration stage of the buyer's journey. These searches are mostly about price or product comparisons with similar market items.

7. Transactional Keywords

These keywords are related to the final stage in the buyer's journey, which is the decision stage.

People use transactional keywords when they have already searched online and compared different features and prices. They are happy and satisfied with the product and are ready to make a purchase.

SEO Keywords For Specific Industries

These search terms are industry specific and can vary from one industry to another.

8. Market Segment Keywords

This set of keywords is generic and belongs to a specific industry or its verticals. You can use the keywords that best represent your products and can be understood by your target audience.

For example, a clothing brand can use 'suits' as a keyword.

9. Customer-Defining Keywords

These are customer-specific keywords. Businesses use them to target customers with common traits or demographic or psychographic features such as gender, age, etc.

For example, in the previous example, you can use 'suits for men', 'apparel for teens,' etc. You can easily notice that these keywords come with a context.

10. Product & Brand-Based Keywords

When keywords come with brand names in them, conversion rates become higher. These keywords are generally used to target brand-loyal customers.

Image Source: PPCexpo

11. Geo-Targeted Keywords

Marketers use location-specific keywords to attract traffic for local businesses. A HubSpot survey reveals that 46% of Google searches are about local businesses and information.

Search queries like 'where can I buy liquor in Texas' fall into this category.

Final Words

You can grasp a basic understanding of the different types of keywords used in content marketing and SEO here. It would help you in keyword selection to achieve high rankings for your web page on Search Engine Research Pages (SERPs.) Local keywords hold immense power.

As a marketer, you should know how to use keywords to attract traffic and high rankings. Ideally, it would help if you used a mix of short-tail, mid-tail, and long-tail keywords. Long-tail keywords are highly conversion oriented and help you quickly rank on SERPs compared to short-tail and mid-tail keywords.

Similarly, intent-based keywords, industry-specific keywords, and keywords with demographic and psychographic context are highly useful in inbound and content marketing and help you gain high rankings and attract loads of traffic in much less time.

Even if you have the best SEO experts on board, keyword cannibalization can still happen to you.

Now what is keyword cannibalization, you may ask?

It is a common term used when different pages on a website target similar or same keywords and compete against each other to hamper the organic performance of the site.

Let’s take an example to understand this further. Suppose your website has two web pages about “on-page SEO.” If you can get more overall organic traffic by combining the two pages into a single page, it means it’s a cannibalization problem. The presence of those two pages is hurting your organic performance.

Put simply, when your content competes with itself, your rankings get negatively impacted. If you take a look at the current scenario, keyword cannibalization is something that is happening to even the best of us.

However, the good news is – you can identify and fix it!

In this post, we’ll discuss how to identify keyword cannibalization on your site and fix it. It will help you stop your own content from eating up your traffic. Let’s dive right in.

Why Is Keyword Cannibalization Not Good for SEO?

Before we discuss how to identify and correct keyword cannibalization, let's see how it's bad for SEO (search engine optimization).

Basically, you compete with yourself for ranking in Google when you cannibalize your own keywords.

Suppose your site has two posts that are on the same topic. Now, Google will not be able to differentiate which post to rank higher for a specific query. Also, crucial factors such as CTR and backlinks will get diluted because of the presence of multiple posts. This will, in turn, lead to lower ranking for both the posts.

Another scenario where keyword cannibalism can take place is when you optimize posts for focus keywords that are almost the same. For example, you write two articles about how to build a content strategy. The first post is titled ‘How to build a content strategy to boost SEO growth?’ and is optimized for the focus keyword ‘content strategy.’ The second post is titled ‘How to Build a Content Marketing Strategy?’ and is optimized for the focus keyword ‘content marketing strategy.’ You give these posts a slightly different angle but they are still very similar. In such a case, Google will face difficulty in determining which of the two posts is the most relevant.

How to Recognize Keyword Cannibalization on Your Site?

It's actually easy to spot keyword cannibalization on your site. You can detect such an issue in an exhaustive SEO audit of your website.

Without any further ado, let's discuss three easy methods to identify keyword cannibalization on your site:

1. Use Your Website Search Widget

Before starting to write a new post for your site, conduct a search for its main keyword in your website search widget. It will help you check if it appears elsewhere.Even if you are not working on a new post and just want to see if some keywords are competing with each other, you can use the search widget to search for them.

2. Make Use of the SITE:ā  Command

The SITE command helps you detect your indexed pages. To use it, all you need to do is enter site: yourwebsite.com in Google's search bar.But why are we talking about this command in this postThis is because when you add key phrases/search terms in quotes to the SITE command, you can view the content within the domain you enter.Open Google and enter this in its search bar site: yourwebsite.com + "keyword" (check the image below as an example).

The result of such a search will be a SERP containing all the URLs of that particular domain that are indexed and have in common the very keyword that you have quoted.

Now all you have to do is analyze the search results and see if you are competing with yourself for ranking in Google.

3. Use Google Search Console

You can check for keyword cannibalization if your site is registered on Google Search Console.

Here are the steps you need to follow to check for it:

A. Login into your Google Search Console account, select the property and go to the section “Search results.”

B. Set the date to last 28 days and press the New + Button. You will see a dashboard.

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C. Select “Query” and enter the keyword you want to check for keyword cannibalization.

D. After the Query is selected, you can scroll down and look for the pages.

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How Do I Fix Keyword Cannibalization?

If you find that you do have a cannibalization issue, don't worry. There are a few things you can do to fix it. Let's discuss them one by one.

1. Merge Similar Content Pages

When you check for pages with the same target keywords, you may come across different content pages that serve the same purpose. If you find such pages, you can consider merging them.When you merge pages with similar content, it boosts your SEO, simplifies your website, and may help the merged page rank higher in the SERPs.

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Note: You may also come across two pages that cover the same topic but target separate audiences. If these pages are performing well, then you don't need to make any changes to them.

2. Remove Outdated, Irrelevant Content

In case your website has a lot of outdated content pieces that no longer hold relevance, it's time to do away with them entirely. You also need to remove content that is not as high-quality as your recent posts.

Why do we recommend that you remove these kinds of posts?

It's because these posts may be cannibalizing other content on your website and may be chomping down on the ranks of your new posts.

3. Improve Internal Linking

You can also set up a decent internal linking structure to assist Google in determining which article is important. Here's what you need to do:

Link from posts that hold less importance to the ones that hold the most importance. This helps Google in determining which post it should show the highest in search results.

The bottom line? Internal linking can also help tackle keyword cannibalization. This is because it convinces search engine algorithms to rank your preferred content over other posts on your website.

4. Optimize For Different Keywords Instead

If you don’t want to merge or delete posts to tackle your keyword cannibalization problems, you have the option to keep your content as well. All you need to do is optimize it for other keywords instead.

This way, you boost your SEO efforts as well.

Check this example to understand what we are talking about.

Suppose you have two high-quality, informative articles on your website – one is titled “Step-Wise Macrame Craft Projects” and the other is titled “15 Fun and Easy Craft Projects.” Both of these posts are optimized for “craft projects.”

Now, if you look closer, the second post is more relevant to individuals searching for “craft projects.” So, what you can do is, take the first post and optimize it for another keyword, like “macrame.”

The result? You now have two great, non-competing posts that can show up in Google for two completely different keyword searches.

5. NoIndex Duplicate Content

You can also noindex duplicate content. You can do this for pages that hold importance for your business but which you don't want to rank for.

When you noindex such pages, they become invisible to search engines but stay on your site.

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How DashClicks’ White Label SEO Services Can Help You?

Are you a digital marketing agency that lacks the required time or expertise to provide the best SEO services to your clients? If yes, then you can think about hiring white label SEO services for your clients. You can partner with DashClicks, a reputed white label agency with over a decade of experience in the industry. When you hire these services from DashClicks, you get to impress your clients and get their website ranked at the top spot for multiple search terms in various search engines including Google, Bing, Yahoo, etc.

The panel of experienced professionals at DashClicks will deliver only the best results to your clients and help them tackle keyword cannibalization, here’s how:

• DashClicks uses professional SEO tools to research keywords and track keyword usage.
• After DashClicks’ team chooses the best keywords for your clients, they add them in the Analytics app. This app then helps track monthly rankings at any time.
• At the time of setup, DashClicks will perform an initial website audit for your client that will check for any existing keyword cannibalization issues.
• You can also provide a list of keywords you want your client’s website to rank for. DashClicks will pursue this request and also suggest alternatives or improvements based on the professionals’ recommendations.
• DashClicks also confirms topic selections that go along with your SEO subscription plan.

The bottom line? You can choose and trust DashClicks' white label SEO services to be the extension within your business that helps you grow and scale.

Wrapping It Up

We all make the mistake of pushing similar blog posts when it comes to producing content for a select range of keywords. Hence, it's crucial to know how to spot and correct keyword cannibalization. It stops your content from competing with itself and boosts your rankings.

Now that you are armed with the right tips and tricks, you can easily identify and fix keyword cannibalization on your site. Because rankings change all the time, it's best that you conduct a cannibalization checkup once in a few months. All the best!