A successful online advertising strategy is essential to any business that wants to succeed in the digital space, and Google Ads are one of the most powerful ways you can reach your target customers. From display ads, search ads, and video campaigns to remarketing efforts; there’s a lot that can be achieved through investing some time into creating and managing Google Ads.

In this blog post, we're going to look at all the different Google Ads available for you to take advantage of as well as when and how best to use them. Read on and learn more about which type might work best for you!

What You Need to Know About Google Ads Before Starting?

Before diving into the types of Google Ads, it's essential to understand what Google Ads is and what one needs to consider before getting started. Google Ads, formerly known as Google AdWords, is a pay-per-click (PPC) advertising platform.

Unlike traditional advertising, where you pay the cost upfront, with Google Ads you only pay when someone clicks your ad. This platform allows businesses to create ads that appear on Google’s search engine and other Google properties.

Before starting with Google Ads, you need to set clear goals. What do you want to achieve from your ads? More website traffic, increased sales, or brand awareness? Your goals will guide your ads strategy.

Next, research your target audience. Knowing who you want to reach is crucial to designing effective ads. Lastly, consider your budget. PPC advertising entails ongoing costs, and finding a balance between spending and return on investment is key. With this in mind, you're ready to explore the different types of Google Ads. Stay tuned!

What Are the Different Types of Google Ads and When Should They Be Used?

Google Ads are a powerful tool for reaching a wider audience and driving traffic to your website. Each type of Google Ad is designed for a specific purpose, so it's important to understand what they are and when to use them.

Here are the different types of ads you can use:

1. Search Ads

Search Ads are the most common type of Google Ads. They appear on the search engine results pages (SERPs) when users are searching for products, services, or information related to your business. These ads are highly effective when you want to reach customers who are actively looking for what you offer. Search Ads can be further classified into:

• ‍Responsive Ads - Responsive Ads are flexible and versatile, adjusting their size, appearance, and format to fit available ad spaces. They are ideal for reaching a broad audience while ensuring your ad looks its best, whether it's being displayed on a mobile device, desktop, or tablet.‍
• Call-Only Ads - Call-only ads are designed specifically for businesses that value phone calls over website clicks. When users click these ads, instead of being directed to a website, they are prompted to call your business, making these ads great for driving direct communication and increasing customer engagement.‍
• Dynamic Ads - Dynamic Ads offer a high level of customization and relevance to potential customers. Google will automatically create these ads based on the content of your website, tailoring them to what users are searching for. This type of ad is particularly effective for e-commerce businesses with large inventories.

2. Display Ads

Display Ads are visual banners that appear on various websites that are part of the Google Display Network (GDN). These ads are ideal for building brand awareness and reaching a wider audience. They allow you to target specific demographics, making them a great tool for reaching your ideal customer base. Display Ads are used to reach potential customers on websites and apps across the Internet. They can come in many formats, including:

• ‍Single Image Display Ads - These ads are comprised of a single image that appears on websites and apps within the Google Display Network. These are effective for creating a strong, impactful visual message to attract your target audience. Heatmap generators can also empower you to optimize ad performance by visually highlighting areas of high engagement, enhancing campaign effectiveness and ROI.‍
• Responsive Display Ads - These ads automatically adjust their size, appearance, and format to fit just about any available ad space across the Google Display Network. They offer increased reach and flexibility, making it possible for your ads to appear in more places and formats.

Image Source: WordStream

3. Video Ads

Video Ads appear before, during, or after videos on YouTube and across the Google Display Network. These ads are perfect for businesses that want to tell a more complex story about their product or service. They can be particularly potent for raising brand awareness and engagement. Here are the different types of Video Ads:

• ‍Skippable In-Stream Ads - These ads play before, during, or after other videos. After 5 seconds, viewers have the option to skip the ad.‍
• Non-Skippable In-Stream ads - These ads have to be watched before your video can be viewed. They can appear before, during, or after the main video, lasting for about 15-20 seconds.‍
• In-Feed Ads - These ads appear in the YouTube feed and search results, providing a unique opportunity to share more information about your product or service.‍
• Bumper Ads - These are short, non-skippable video ads that play before, during, or after another video, and are a maximum of 6 seconds. They are designed to increase brand awareness and reach.‍
• Outstream Ads - These are mobile-only ads that play on partner websites and within apps. They start playing with the sound off, and users can tap the ad to turn the sound on and restart the video.‍
• Masthead Ads - These ads appear at the top of the YouTube homepage, ensuring maximum visibility and reach. They are effective for promoting product launches, big events, or establishing a strong brand presence.

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Image Source: Vibe Creative Marketing

4. Shopping Ads

Shopping Ads are a great choice for e-commerce businesses. They appear in Google Shopping and within search results, featuring an image and price of your product. These ads are perfect for businesses wanting to directly promote their product range and increase sales.

• ‍Product Shopping Ads

Product Shopping Ads are a type of Google Shopping ad that allows you to showcase individual products directly in the search results. They are distinguished by a small 'Sponsored' label and display an image, title, price, and store information for the product. They are generated based on the product data that you submit through the Google Merchant Center. These ads are highly effective for driving traffic to your e-commerce website as they catch the user's eye with their visual nature.

Moreover, since these ads are shown to users who are already searching for similar products, they typically have higher click-through rates and conversion rates. They're perfect for showcasing a specific product and providing direct links to the product page, simplifying the purchase journey for your potential customers.

Image Source: Omnivore

• ‍Local Inventory Ads

Local Inventory Ads are ideal for businesses with physical stores. They showcase your products and store information for nearby shoppers searching on Google. When shoppers click on the ad, they are directed to a Google-hosted page for your store, called the local storefront.

Here, they can view in-store inventory, get store hours, see promotions, and find directions. These ads are highly effective in driving foot traffic to your local stores and increasing sales.

5. Performance Max Ads

Performance Max Ads are the latest addition to Google Ads, offering an automated solution to reach more customers. These ads use Google’s machine learning capabilities to optimize your ads across all of Google’s networks including the Google Search Network, Display Network, YouTube, Gmail, and Discover. Performance Max Ads are designed to help businesses achieve their conversion goals, whether that's driving online sales, generating leads, or driving store visits.

The setup is relatively simple, requiring you to input your creative assets and business goals, and Google takes care of the rest, optimizing your ad placements based on performance. This type of ad is ideal for businesses looking for a hands-off approach to their digital advertising strategy, leveraging Google's artificial intelligence capabilities for maximum reach and results.

Further Reading: 22 Google Ads Automated Rules That Will Make Running Successful Campaign Easier

6. App Ads 

are designed to help promote your mobile app among your target audience. These are divided into two main types:

• ‍App Downloads - App Download Ads are a great choice if your goal is to increase the number of downloads of your mobile app. These ads appear on Google Play, YouTube, Google Search, and within other apps and websites in the Display Network. When users click on the ad, they are taken directly to the app store to download the app. These ads are perfect for businesses looking to expand their mobile app user base.‍
• App Engagement - App Engagement Ads are designed to engage users who have already downloaded your app. These ads can showcase specific features, highlight new updates, or encourage users to interact with your app again. They can appear on Google Search, YouTube, within other apps, and on various websites across the Display Network. These ads are ideal for businesses wanting to increase the usage and engagement of their existing app user base.

Image Source: Google

7. Discovery Ads

Discovery Ads are a relatively new addition to Google Ads, offering advertisers a platform to reach potential customers across Google's most popular feeds including Google Discover, YouTube, and Gmail.

These ads are powered by Google's machine learning and are designed to appear alongside relevant content that the user is already engaging with. Discovery Ads are visually engaging and are typically comprised of a high-quality image, a logo, and a short text. They're ideal for businesses looking to engage new customers, build brand awareness, and drive conversions.

These ads are served to users based on their online activity, making them highly relevant and effective. However, it's important to note that these ads require a Google Ads account and a minimum budget, as well as adherence to Google's ad policies.

8. Local Ads

Local ads are specifically designed for local businesses, like plumbers, locksmiths, or electricians. These ads appear at the top of the Google search results, ensuring high visibility for businesses targeting local customers. When users click on these ads, they can easily see your business's ratings, reviews, and contact information.

Furthermore, Google guarantees these services, which can build trust with potential customers. Local Ads operate on a pay-per-lead basis, meaning you pay for valid leads related to your business and the services you offer. These leads come in the form of phone calls or messages sent through your local ad. This type of ad is a powerful tool for local businesses seeking to boost their online visibility and attract more local customers.

9. Smart Ads

There are mainly two types of smart ads that you can use in your campaigns they are:

• ‍Smart Search Ads‍

Smart Search Ads leverage Google's machine learning capabilities to optimize your ads in real-time, allowing them to adapt to an ever-changing online marketplace. These ads automatically adjust your bids, ad selections, and keywords based on the performance history and goal of each campaign. They are designed to drive performance on high-volume search terms. They are particularly effective for businesses looking to improve their campaign performance and make the most of their budget.‍

• ‍Smart Display Ads‍

Smart Display Ads are designed to maximize conversions by automatically managing your ads across the Google Display Network. Google's machine learning capabilities are utilized to determine the best combinations of your existing images, headlines, logos, and descriptions. The ads are then automatically optimized for performance based on your campaign goal and budget. This AI-driven approach saves time by removing the need for manual adjustments, making these ads highly efficient for businesses looking to streamline their ad management process and boost conversion rates.

10. Local Services Ads

Local service ads come with two distinct badges that can help further build trust with potential customers: Google Guarantee and Google Screened.

• ‍Google Guarantee

It is a program offered by Google that provides customers with a money-back guarantee for jobs booked through local services ads. Businesses that are part of this program have a green checkmark badge displayed on their ad, signifying that Google backs their services.

In instances where the customer is dissatisfied with the work quality, Google may refund up to the amount paid for jobs booked through local services, subject to certain terms and conditions. This badge not only enhances the credibility of the business but also makes the ad stand out in search results.

• ‍Google Screened

Google Screened is another program that signifies Google's trust in a business. Currently, this badge is available for professional service providers such as law firms, financial planning firms, and real estate services. Businesses with the Google Screened badge have passed a business-level background and a business owner background check, thus assuring potential customers of their reliability and trustworthiness.

Both these badges add an extra layer of confidence for customers and can significantly enhance the click-through and conversion rates of your local services ads.

How to Set Up Your Google Ad Account & Get Started?

Setting up your Google Ad Account is the first step towards maximizing your online advertising efforts. If you're new to Google Ads, follow these steps to create your account and prepare your first ad campaign.

a. Create a Google Ads Account

1. Go to the Google Ads homepage.
2. Click on the 'Start now' button if you're new to Google Ads.
3. Sign in with your Google Account. If you don't have one, you'll need to create it.
4. Fill out the basic setup information, including your business’s name and website address.
5. Set your billing information.

b. Create Your First Campaign

1. Select the '+ New Campaign' button in your Google Ads dashboard.
2. Choose the goal that aligns with the main thing you want to get from your campaign, such as more website traffic or increased brand awareness.
3. Select the type of campaign you want to create (Search, Display, Video, Shopping, etc.).
4. Set your audience, budget, and bidding strategies.
5. Create your first ad group and write your first ad.

Remember: Regularly monitor and adjust your campaigns based on their performance. Google Ads offers robust analytics tools that can provide valuable insights into your campaigns, helping you maximize ROI and achieve your advertising goals.

Tips for Optimizing Your Google Ads to Maximize Results

Optimizing your Google Ads campaigns is crucial to ensure you're getting the best return on your investment. Here are some effective tips to help you maximize your results:

1. Use Relevant Keywords

Identify and use keywords that are most relevant to your product or service. The Google Keyword Planner tool can help you find the right keywords. Remember to include long-tail keywords as they can boost the visibility of your ads.

2. Write Compelling Ad Copy

Your Google ad copy should be clear, concise, and compelling. Highlight the unique value proposition of your product or service and include a clear call-to-action (CTA).

3. Optimize for Mobile

Ensure your ads and website are optimized for mobile devices. With the majority of searches happening on mobile, you don't want to miss out on these potential customers.

4. Use Ad Extensions

Ad extensions provide additional information and create more reasons for people to choose your business. They can include additional site links, location information, or click-to-call buttons.

5. Monitor and Adjust Your Campaigns Regularly

Keep a close eye on your campaign performance. If an ad isn't performing well, don't hesitate to adjust or pause it. Use Google Analytics to understand the customer journey and optimize your campaigns accordingly.

Remember, Google Ads isn't a "set it and forget it" platform. Continuous testing, monitoring, and optimizing can help you get the most out of your advertising efforts.

Measuring Performance - Understanding Your KPIs and Analyzing Campaigns

Understanding your Key Performance Indicators (KPIs) and regularly analyzing your Google ads campaign metrics are fundamental for success. These allow you to gauge the effectiveness of your campaigns and make necessary adjustments for improvement.

1. Define Your KPIs

KPIs are metrics that help you measure the success of your advertising efforts. Depending on the goals you have set for your campaigns, your KPIs would include Click-Through Rate (CTR), Conversion Rate, Cost per Click (CPC), or Impressions. For instance, if your goal is to increase website traffic, your primary KPI might be the CTR, while if your goal is sales, Conversion Rate might be your most important KPI.

2. Analyze Your Campaigns

Google Ads provides a wealth of data about your campaigns. To make sense of this data, you need to regularly analyze your ad performance. Look at which ads are getting the most clicks, which have the highest conversion rates, and where your ads are performing best geographically. Understanding these metrics will allow you to refine your strategy and allocate your budget more effectively.

3. Use Google Analytics

Google Analytics is a powerful tool that lets you track your website traffic and measure your advertising ROI. When linked with your Google Ads account, you can analyze customer behavior, measure conversions, and understand which parts of your website users are interacting with most.

4. A/B Testing

Run A/B tests on your ads to see which ones perform better. This involves creating two versions of an ad and testing them against each other. The results can show you what ad elements are working and what needs to be improved.

Remember, the goal is to continuously improve campaign performance. Regularly tracking, analyzing, and optimizing your campaigns based on performance data can help you get the most from your Google Ads spending. Stay committed and keep refining your strategies.

Image Source: Gitnux

Best Practices for Creating Effective Google Ad Campaigns

Creating a successful Google Ad Campaign involves more than just setting up the ad. It requires strategic planning, regular monitoring, and consistent optimization. Here are some best practices to consider when creating your Google Ad Campaigns:

1. Understand Your Audience

Understanding your audience is the first step toward creating effective ad campaigns. Knowing their demographics, interests, and online behavior can help you tailor your ads to match their needs and expectations. Use Google Analytics to gain insights into your audience's behavior and preferences.

2. Use High-Quality Images and Videos

If you're using Display Ads or Video Ads, the quality of your images and videos plays a critical role in attracting attention and engagement. Ensure your visuals are high-quality, relevant, and aligned with your brand image.

3. Incorporate Negative Keywords

Negative keywords prevent your ads from appearing for certain search queries. This can help you avoid wasted clicks, lower costs, and increase the relevance of your ads.

4. Use Location-Based Targeting

Location-based targeting allows you to show your ads to customers in a specific location. This can be a powerful strategy if you're a local business or if your products or services are relevant to a specific geographical area.

5. Test Different Ad Variations

Don't rely on a single version of your ad. Create multiple variations with different headlines, descriptions, images, and CTAs. Monitor their performance and stick with the ones that generate the most engagement and conversions.

6. Review and Refine Regularly

Lastly, continually review your campaign performance and make necessary adjustments. This could involve tweaking the ad copy, changing the targeting settings, or adjusting the budget. Remember, the key to successful Google Ad Campaigns is regular monitoring and optimization. Keep track of your performance and stay committed to refining your strategies for maximum results.

Leverage DashClicks’ White Label Google Ads for Successful Campaign

At Dashclicks, we understand the intricacies of Google Ads. We offer comprehensive white label Google ads services that can help you streamline your online advertising efforts and maximize your ROI.

A. Expert Campaign Management

Our team of certified Google Ads experts will handle everything from setting up your account to managing and optimizing your campaigns. We ensure your ads are reaching the right audience, at the right time, and on the right platform.

B. Strategic Keyword Selection

We delve into extensive keyword research to identify the most relevant and profitable keywords for your business. Our team ensures your ads appear for the right search queries, increasing your visibility and driving quality traffic to your website.

C. Quality Ad Creation

Our creative professionals craft engaging and compelling ad copies that resonate with your target audience. We focus on highlighting your unique value proposition and prompting your audience to take action.

D. Advanced Tracking and Reporting

With Dashclicks, you'll always know how your campaigns are performing. Our advanced tracking mechanisms ensure accurate data collection, and our detailed reports provide insights into your campaign performance, enabling you to make data-driven decisions.

E. Continuous Optimization

We believe in constant improvement. Our team regularly reviews and tweaks your campaigns based on performance data, ensuring your ads are always optimized for maximum efficiency and results.

By partnering with Dashclicks, you can take the guesswork out of Google Ads and focus more on what you do best - running your business. We stay on top of the latest trends and features, applying best practices to your campaigns and helping your business get the most out of Google Ads.

Wrapping Up!

All in all, Google Ads can be a powerful tool for businesses looking to expand their reach and generate leads or conversions. It's important to understand the different types of campaigns available so you know which one is right for your business goals.

Setting up your Ad account, optimizing campaigns, and staying up-to-date on the latest best practices are key steps in making sure you hit your goals.

While there is an initial learning curve with Google Ads, it's worth taking the time to familiarize yourself with how they work so you can make sure your advertising investments are paying off.

Ready to give Google Ads a try? Get in touch with an experienced ads specialist today to get started!

If you're looking for a way to simplify your Google Ads campaigns and find the best possible outcome, there's no better solution than automated rules. In this blog post, we reveal 22 tips to help you get started with automated rules.

From setting bidding limits and defining target audiences to running reports on campaign performance across multiple networks, these strategies will save time and boost effectiveness so you can make more informed decisions about your Google Ads campaigns.

No matter what level of experience you have in running digital advertising campaigns, automated rules are a great tool for streamlining tasks like optimizing bids or monitoring performance changes over time.

Whether you're just starting out or already an experienced pro, use these tips to ensure your Google Ads account stays organized and efficient!

What Are Automated Rules in Google Ads and Why Are They Important?

In the competitive world of digital advertising, time is of the essence. Every second counts and automated rules in Google Ads can help save you precious minutes without sacrificing quality.

By setting up automated rules, you can create specific conditions that will trigger actions within your account. These rules can range from adjusting bids on specific keywords to pausing underperforming ads.

Not only do automated rules help streamline your account management process, but they also allow for more time to focus on strategy and analysis. Overall, incorporating automated rules into your Google Ads campaign is a smart and efficient move for any digital marketer looking to maximize their ROI.

How to Set Up Automated Rules?

Setting up Automated Rules in your Google Ads is a straightforward process.

Step 1: Start by logging into your Google Ads account.

Step 2: Click on "Tools & Settings" at the top of the page.

Step 3: Under the "Bulk Actions" section, select "Rules."

Step 4: Click on the blue "+ Rule" button on the left to start creating a new rule.

Step 5: Choose the type of rule you want to create from the dropdown menu. It could be related to campaigns, ad groups, ads, or keywords.

Step 6: Define the action that you want the rule to take. It might include pausing campaigns, enabling ads, or adjusting bids.

Step 7: Set up the conditions under which the rule should be triggered. You might set conditions based on paid search metrics or periods.

Step 8: Define how often the rule should run and whether you want to receive email notifications when the rule is triggered.

Step 9: Click on the "Preview" button to see how the rule will impact your campaigns based on historical data.

Step 10: When you're satisfied with the rule, click "Save." The new will appear in the rule list.

By following these steps, you can create automated rules that help streamline your Google Ads campaigns and maximize efficiency.

22 Google Ads Automated Rules That Will Make Running Successful Campaign Easier

Let's delve into the specifics of 22 automated rules that can help simplify your Google Ads campaigns:

1. Pause Low-Performing Ads: If an ad isn't performing as expected, create a rule to pause it automatically.

2. Enable High-Performing Ads: If an ad is doing well, create a rule to enable it.

3. Increase Bids for Ads With High Conversion Rates: Reward high-performing ads by allocating more of your budget towards them.

4. Decrease Bids for Ads With Low Conversion Rates: Conversely, lower the bids for underperforming ads.

5. Schedule Ads for Specific Time Slots: Optimize your ad schedule by creating rules to only show ads during peak hours.

6. Adjust Bids Based on Location: If certain locations provide better results, adjust your bids accordingly.

7. Pause Ads With Low Click-Through Rate (CTR): This helps save your budget for better-performing ads.

8. Increase Bids on High-CTR Keywords: Allocate more budget towards these high-impact keywords.

9. Lower Bids on Low-CTR Keywords: This helps to optimize budget usage.

10. Pause Keywords With Low-Quality Score: Low-quality score keywords can drag your campaign performance down.

11. Enable Keywords With High-Quality Score: These keywords can boost your campaign's performance.

12. Adjust Bids Based on Devices: If certain devices provide better results, adjust your bids accordingly.

13. Pause Non-Converting Keywords: Stop spending money on keywords that aren't resulting in conversions.

14. Enable Converting Keywords: If a paused keyword starts to convert, you can enable it automatically.

15. Pause Campaigns With High Cost-Per-Click (CPC): This helps prevent overspending on your campaigns.

16. Enable Campaigns With Low CPC: These campaigns can provide a good return on investment.

17. Increase Budget for High-Performing Campaigns: Reward successful campaigns with a bigger budget.

18. Decrease Budget for Low-Performing Campaigns: This helps optimize your budget.

19. Pause Ad Groups With High CPC: This helps control your spending at the ad group level.

20. Enable Ad Groups With Low CPC: These can provide a higher return on your ad spend.

21. Increase Bids for Ad Groups With High Conversion Rate: Allocate more budget towards these high-performing ad groups.

22. Decrease Bids for Ad Groups With Low Conversion Rate: This helps optimize your ad spend at the ad group level.

By implementing these automated rules in your Google Ads campaigns, you can maximize efficiency, save time, and increase your return on investment.

Tips for Using Google Ads Automated Rules Effectively

While Google Ads automated rules are an excellent tool to manage your campaigns, maximizing their potential requires a thoughtful approach. Here are some tips to ensure effective implementation:

1. Test and Learn

‍It's crucial to test different rules and analyze the impact on your campaign's performance. Start with less aggressive rules, monitor their effects, and adjust as needed to find the rule settings that work best for you.

2. Use Preview Function

‍Before committing to a rule, use the preview function. It allows you to see how the rule would have affected your campaigns in the past, which can give you an idea of its potential future impact.

3. Set Email Notifications

‍Enabling email notifications can keep you informed of when your rules are triggered. It can help you track the effect of your rules and make necessary adjustments promptly.

4. Be Aware of Overlapping Rules

‍Ensure that your rules are not contradicting or counteracting each other. Overlapping rules can lead to unintended actions that could harm your campaign's performance.

5. Periodically Review Your Rules

‍Automated rules should not render you completely hands-off. Regular review of your rules ensures they are still beneficial to your campaigns and lets you make modifications as your campaign goals evolve.

By following these tips, you can effectively leverage Google Ads automated rules to optimize your campaigns and drive better results.

The Benefits of Automated Rules in Google Ads

Automated Rules in Google Ads come with a host of benefits, making them indispensable for marketers who wish to streamline their campaign management process.

1. Time Efficiency

‍Automated rules can perform routine tasks like bid adjustments, enabling or pausing ads, or scheduling ads. It frees up time for you to focus on strategic aspects of your campaign, such as planning and analysis.

2. Precision and Accuracy

‍Automated rules work on the conditions you set, ensuring precision in executing tasks. It eliminates the risk of human error that can occur with manual adjustments.

3. Real-Time Optimization

‍Automated rules can be set to run as frequently as every hour, allowing for real-time optimization of your campaigns. It ensures your campaigns are always performing at their best.

4. Scalability

‍As your account grows, managing numerous campaigns, ad groups, ads, and keywords manually can become a gargantuan task. Automated rules can easily scale with your account, keeping management efficient regardless of size.

5. Improved Performance

‍By automating tasks like pausing low-performing ads or increasing bids for high-performing keywords, you can significantly improve your campaign's performance and, ultimately, your return on investment.

Remember, while Google Ads automated rules are a powerful tool to enhance your campaign's performance, they should be used thoughtfully. Regular review, adjustment of your rules and implementing latest Google ads changes is crucial to ensure they continue to support your campaign goals effectively.

DashClicks offers comprehensive white label Google ads services that can help you supercharge your digital advertising efforts. Our team of experienced professionals is skilled in setting up and optimizing automated rules, enabling you to reap all the benefits mentioned above without having to delve into the complexities yourself.

We understand that each business is unique and requires a tailored approach. That's why we customize our Google Ads services to meet your specific needs and objectives. Whether you're looking to increase conversions, boost click-through rates, or reduce costs, we fine-tune our strategies to help achieve your goals.

With DashClicks wokimg for you as Google ads agency, you can save time, reduce errors, and focus on other crucial aspects of your business, while we diligently manage your Google Ads campaigns for maximum ROI. Trust us to simplify your digital advertising journey with our superior Google Ads services.

Wrapping It Up!

Automated rules can help you save time, drive higher revenue, simplify complex tasks, and reduce manual effort. They can also enable you to respond quickly to changing trends in the market.

Through setting up, managing, and evaluating automated rules, you will be well-equipped with the knowledge and resources to create successful campaigns that outlast any competition. To reap optimal success from your advertising efforts it is wise to review which automated rules are working for your campaigns as often as possible so that you will be able to provide high-performing and profitable strategies.

If you are looking to maximize the impact of your budget and make running successful campaigns easier, utilizing Google Ads automated rules can help steer you down the path of efficient success! So what are you waiting for? Get started today making these changes to reap maximum benefits!

The success or failure of a digital marketing campaign can often come down to the key decisions that you make. Do you spend your budget in the right places? Are your keywords relevant enough?

One crucial element of any effective Google ads strategy is understanding and utilizing negative keywords. But what exactly are they, and how do you use them?

In this blog post, we will explore negative keywords - why they're important, how to identify them for maximum efficacy with minimum time investment, and best practices for incorporating these words into your PPC strategy.

What Are Negative Keywords and Why Are They Important for Online Marketing Campaigns?

Online marketing campaigns are crucial for businesses looking to expand their reach and increase sales. However, simply displaying ads to a large audience is not always effective. That’s where negative keywords come in.

Negative keywords are the opposite of regular keywords and are used to prevent ads from being displayed to irrelevant audiences. For example, if a company is selling high-end jewelry, they may add "cheap" or "discount" as negative keywords to ensure their ads do not appear to individuals searching for lower-priced jewelry.

Negative keywords save businesses money by preventing irrelevant clicks while directing their budget toward more valuable leads. By strategically implementing negative keywords, businesses can better target their audience and improve the effectiveness of their online marketing campaigns.

Image Source: NeilPatel

Types of Negative Keywords

Negative keywords are an essential part of any successful PPC strategy, helping you to avoid irrelevant clicks and wasted ad spend. There are three types of negative keywords: broad match, phrase match, and exact match.

Let's delve deeper into the different types of negative keywords and provide illustrative examples for each -

1. Broad Match Negative Keywords: This is the default setting for negative keywords. For example, if "running shoes" is set as a broad match negative keyword, your ads won’t show up for any search terms containing the word "running shoes". It's important to note that your ads will still showup for search terms containing synonyms, singular or plural forms, misspellings, or other variations of the word "running shoes".

2. Phrase Match Negative Keywords: This is a more targeted option. If you set a phrase to match negative keywords like "running shoes", your ad won't show up when someone searches for that phrase in that order. However, if someone searches for "shoes running", your ad might still show up, because the keywords aren't in the same order.

3. Exact Match Negative Keywords: This is the most restrictive option. If "running shoes" is set as an exact match negative keyword, your ad won't show up only if someone searches for that exact phrase, in that order. Any other variations, even slight ones, will still trigger your ad. For instance, if someone searches for "blue running shoes" your ad might show up because it's not an exact match.

Image Source: LocaliQ

By understanding these different types of negative keywords and using them correctly, you can more effectively manage your ad spend and increase the ROI of your PPC campaigns.

How to Find the Right Negative Keywords for Your Advertising Campaign?

Negative keywords are crucial in any successful advertising campaign. They prevent your ads from popping up on irrelevant search results, wasting your time and money. However, finding the right negative keywords can be daunting, especially if you're not sure where to start. Follow these steps to identify the right negative keywords for your business:

1. Use Google's Keyword Planner

‍This tool gives you keyword ideas and estimates how they may perform. Look for keywords that are irrelevant to your business or ones that are unlikely to convert.

2. Analyze Your Search Term Report

‍The Search Term Report in your Google Ads account shows you the actual terms people used to trigger your ads. This report is a goldmine of potential negative keywords.

3. Consider Searcher Intent

‍Certain keywords may seem relevant, but the searcher's intent might not align with your business. For example, if you’re selling a high-end product, you might want to add “cheap” or “discount” to your negative keyword list.

4. Use Negative Keyword Tools

‍There are several tools available online that can help you generate a list of potential negative keywords related to your business.

5. Monitor Your Campaign

‍Regularly monitor your ad performance. If certain keywords are not converting despite high impressions, consider adding them to your negative keyword list.

Tip: Use DashClicks’ white label reporting platform to monitor and analyse your advertising campaign. 

By following these steps, you can refine your ad targeting, prevent wasted ad spend, and increase the overall ROI of your PPC campaigns. Remember, finding the right negative keywords is an ongoing process that requires regular reviews and adjustments.

Tips for Effective Implementation of Negative Keywords

Once you have a list of keywords, the next step is to implement them so you can see if they are the right choice for your PPC campaigns. Here’s how you can do that:

• ‍Start Early: Don't wait until your PPC campaign is in full swing to implement negative keywords. The earlier you start, the more you can prevent wasted ad spend.‍
• Stay Organized: Keep your negative keywords list organized. It can help prevent mistakes and make it easier to update your list as needed.‍
• Regular Updates: Regularly update your negative keyword list as you identify new irrelevant search terms. It will help keep your PPC campaigns efficient and effective.‍
• Leverage Analytics: Use analytics to understand which search terms are leading to conversions and which aren't. It can help you identify potential negative keywords.‍
• Consider Match Types: Remember to consider the different match types (broad, phrase, and exact match) when adding negative keywords. The match type can influence the effectiveness of your negative keywords.‍
• Don’t Overdo It: While it's important to identify as many negative keywords as possible, be careful not to overdo it. Adding too many can limit your ad exposure and prevent your ad from appearing in relevant searches.‍
• Collaborate: Don't work alone in identifying negative keywords. Collaborate with other teams in your organization to gain different perspectives. What may seem irrelevant to you might be relevant to someone else.‍
• Use Tools: There are several tools available that can help you identify potential negative keywords. Use these tools to ease the process and make your campaigns more effective.

Remember, implementing negative keywords is an ongoing task that requires regular monitoring and updating. But, with the right strategy in place, it can help improve the efficiency and ROI of your PPC campaigns.

Strategies to Measure the Impact of Negative Keywords

Negative keywords are crucial for any successful pay-per-click (PPC) advertising campaign and increase revenue. They help ensure that your ads are being shown to the right audience while saving you money by avoiding irrelevant clicks. But how can you measure the impact of your negative keywords? Here’s what you can do:

1. Pre and Post-Analysis

‍Compare your campaign's performance before and after implementing your negative keywords. Look for changes in key metrics like click-through rates (CTR) and conversion rates.

Further Reading: Knowing the Exact Metrics For Your Google Ads Campaigns

2. Review Search Term Reports

‍Regularly review your search term reports to track the phrases users are typing to find your ads. If you see fewer irrelevant terms after implementing your negative keywords, that's a clear sign of their positive impact.

3. Monitor Cost Per Conversion

‍A decrease in cost per conversion can indicate that your negative keywords are working to remove irrelevant clicks and wasted spend.

4. Track Quality Score

‍Your Quality Score in Google Ads considers the relevance of your ads, click-through rate and landing page to a searcher's query. If your Quality Score improves after implementing negative keywords, it means you're successfully eliminating irrelevant traffic.

Image Source: Instapage

Further Reading: How to Improve Your Google Ads Quality Score Quickly

5. Use Google Analytics

‍Google Analytics can provide insights into how users interact with your website after clicking on your ads. You can set up goals to track conversions and then compare goal completion rates before and after implementing negative keywords.

6. Impression Share

‍This metric shows the percentage of impressions your ads received compared to the total number of impressions your ads could get. If your impression share increases after implementing negative keywords, it's a good sign that you're more effectively targeting your audience.

Remember, measuring the impact of your negative keywords is an ongoing process, and it requires consistent monitoring and fine-tuning for optimal results. It's not a set-it-and-forget-it task. Always monitor your campaign metrics and be ready to adjust your negative keywords list as needed. 

DashClicks, with its white label Google Ads services, can play a significant role in enhancing your PPC campaigns. It offers comprehensive services that include everything from ppc keyword research and ad creation to campaign management and performance tracking. 

The experts at DashClicks understand the critical role of negative keywords in a successful PPC campaign. They have extensive experience in identifying and implementing negative keywords, which can reduce wasted ad spend and increase campaign efficiency. 

DashClicks not only assists you in creating and optimizing your negative keywords list but also continuously monitors your campaigns, making necessary adjustments based on performance data. This ongoing attention to detail results in highly targeted ads that drive more relevant traffic to your website. 

Wrapping It Up!

The strategic implementation of negative keywords in your PPC campaigns is a powerful way to reduce wasted ad spend, improve the relevance of your ads, and boost overall ROI. The process of identifying, implementing, and measuring the impact of negative keywords is continuous and requires a keen eye for detail, analysis, and regular adjustments. 

By taking the time to understand your audience, analyze your search term reports, and closely monitor your campaign's performance, you can create a negative keyword strategy that significantly enhances your PPC campaign efficacy. Always remember, the ultimate goal of using negative keywords is to ensure your ads reach the right audience, garnering more relevant clicks and leading to higher conversion rates.

As a brand advertising itself over any platform, your primary objective would be to increase click-through rates to gain visibility and potential customers, leading to better ROIs. Now, obviously, this sequence can go the other way too, since all the factors are directly proportional to each other. This is the point where the advertising copy strategy comes into play.

While creating an advertising copy strategy, ensure it has the potential of not only wooing the audience but also keeping them actively interested and literally blowing their minds!

Types of Advertising Strategies

1. Human Interest Ad Copy

It focuses on using human emotions and feelings to sell a business. It defines the product's features to entice people into buying it for themselves or their family and friends. The primary types of human interest ad copies include humor, fear, predicament, and story copy.

2. Educational Ad Copy

The educational ad copy is more of a product's introduction to the customer. It enlists the features of the product to the potential customer to warmly welcome them to their business.

3. Reason Why? Ad Copy

These ad copies aim at a person's intellect, providing them with reasons and facts why buying the advertised product is better than other competing brands. It appeals by providing references, testimonials, and guarantees to the customer.

4. Institutional Ad Copy

Also known as prestige or corporate advertising, institutional ad copy does not aim to sell a product but promote the manufacturer or the brand as a reliable company that a customer can fully trust. It aims to get the viewer to the outlets to check out the brand as a whole instead of a particular product.

5. Suggestive Ad Copy

This copy indirectly suggests that viewers purchase products from the advertised brand. It conveys the message when the consumer is confused about their decision.

6. Expository Ad Copy

As the name suggests, expository ad copy exposesā  the characters of the brand's product or service, presenting the viewer with all the benefits, uses, and applications they would derive from it.

How to Write Good Ad Copy?Ā

The ad copy should be effective, practical, and impactful. It is not just about the text written in it but also includes the imagery and other enticing tools used to draw the viewer's attention.

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Here are some powerful advertising copy strategies to compel potential customers into buying your service -

1. Analyze Your Competition

To understand the working of your business market, you should learn from your likely competitors. Use spying tools to know how your competition's brand works and what improves their CTR. You will learn from the mistakes they make and solve them by watching your competitors, and you can improve upon those missed chances to gain more customers. It will also give you the idea of which keywords are most searched for your PPC competitors to add to your heading.

Make your ads more persuasive and appealing so that it compels the viewers to click through your ads. It is important to remember that while you're watching what works for your competition, you should not entirely copy them, as this will reduce your chances of coming through for Google. Also, you can use the designs that work best and are fool-proof in attracting customers, but do not rely exclusively on them as viewers get bored of similar designs, and worse, they can even block your ad.

Tools to Spy on Your Competition -

Tool #1 - Semrush: If there's any tool specially made for SEO strategies, it is Semrush. Although there are several features that Semrush provides its user, the most common is for searching for best-used and analyzing competitors keywords.

Tool #2 - SpyFu: You can search Google Ads for your competitor that makes the most profits using the SpyFu tool. It helps rank the most used keywords for your PPC competitor, which you can then add to your banner.

Tool #3 - AdPlexity: Keep track of all the Google Ads that make your competitor more profitable than you. You can view different sources like mobile and desktop and separately search your competitor's strong points using the AdPlexity tool.

2. Use Site Link Extensions on Google

Site links or Ad link extensions on Google are the additional links you can provide in your main advertisement. For ease of understanding, you can think of them as mini ads. These help the business showcase its other products that might attract the viewer more without taking away the focus from the main ad. These can be found under your primary ad.

Site link extensions have been around in Google Ads for a long time, but very few ad creators use them. They might take a little effort but are an excellent and easy way to shoot up CTRs for any brand.

To create site link extensions for your business, follow the steps below -

Step #1 - Go to your Google Ads account and click on the Ads & Extensionsā  option in the left menu. Select Site Link Extensions.ā

Step #2 - On the left top side of the page, you have the options to insert- create an extension on the account, campaign, and ad group level in the add toā  menu.

Step #3 - Add site link texts. Texts include the heading and the optional description for your ad link extensions.

If you handle large, complex campaigns, you can use Google Ads Editor. It smoothens your work and makes creating new site link extensions a cakewalk.

Use-Cases for Effective Site Link Extensions for Your Advertising Copy Strategy -

A. To View Product and Service Categories -

The ad example below has extensions for all the products the owner sells at their store.

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B. To Display Promotional Offers -Ā

Ad link extensions are a great way to promote your offers and limited-time sales. This extension also creates an urgent need that is hard to resist by the customers.

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C. To Provide Information -

The given image clearly states products and information that the viewer might require to buy those items.

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D. To Show Features and Build Trust -

Here the ad provides the potential customer links to pages on why and how they can buy the product advertised. It gives the viewer a reason for comparison and appeals to them, which builds trust, and helps convert them.

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E. Promoting Popular Products and Services -

In the given ad example, Nike promotes its already popular products so the viewer can directly head to the link of those highlighted products, increasing your CTR.

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Additional Information About Site Link Extensions -

• You can add a maximum of 35 characters for the heading and 25 characters for the description.
• You can add a minimum of two site links in your Google ads for them to show up.
• You can add different final URLs to each site link. Google will only show one URL once; hence adding the same URL to multiple ad link extensions will not help you.
• You can set the time for each site link to be visible. This option works best for business-time exclusive services like customer support or walk-in meetings.
• You can further add time duration for every site link using the schedule menu, after which Google will permanently remove them. You can use this option when promoting a limited-time offer.
• You can specify mobile-friendly optimization for every site link so Google will show that link on top.

3. Create Expanded Text Ads

The new feature of Google to expand text ads allows you to describe your proposition in detail and gives you more clickable space on the ad.

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Features of Expanded Text Ads -

A. Three Headlines: You can add three headings to your ad compared to the two headings available in older ad formats. You may not be able to entice the customer with your first heading, but this feature gives you two additional chances to attract the customer.B. Two Descriptions: Now, you can add two descriptions instead of one with a maximum limit of 90 words each.C. Mobile-Friendly: The updated format of expanded text ads is already optimized to work on mobiles and across all other devices. You can add your mobile-friendly links to the extensions without worrying about them not appearing in mobile searches.D. Clean Final URL: The final URL shown to the viewer by Google will be clean without the paths you add to the ad.

For example, if your linked URL is -

https://www.dashclicks.com/fulfillment/

Then the provided URL will be -

https://www.dashclicks.com

E. Add Two Separate Paths to the Final URL: You can further add two paths to the final URL that lead the customer to two different pages on your website.

For example, in the link below, there are two separate paths -

https://www.dashclicks.com/fulfillment/google-ads/

4. Choose Your Bid Adjustments

Google Ads has presented an excellent option for adjusting schedules for your advertisements. Bid adjustments enable you to choose when, where, how often, and what device your ad should appear on.

The Working of Bid Adjustments -

Bid adjustments are settled in percentages. With every increase in a bid, a positive value is added to your total amount per ad. Similarly, with every reduction in the bid, a negative value is added to your final bid, reducing it.

For example, if you have an ad with a cost per click (CPC) bid of 1 USD, you can adjust the bid in two ways -

A. Increase the Bidding -

To increase the bid, you can increase the percentage of bidding. For instance, adding 10% will give you a total final bid of 1.10 USD.

B. Decreasing the Bidding -

Use decrease the bidā  and select your percentage. For instance, reducing 10% will make your total bid 0.90 USD.

Types of Bid Adjustments -

• Device
• Location
• Ad schedule
• Interactions
• Demographics
• Top content (advanced)
• Targeting methods (advanced)
• Remarketing lists for search ads (advanced)

Bidding Adjustments-

A. Automated Bidding

Automated smart bidding adjustment tools and strategies can be used to target CPA, ROAS, conversions, etc. However, you cannot make manual adjustments in automated bidding. But you can change the values of your targets but not the bidding themselves.

B. Multiple Bidding

When you add more than one bid for an ad, they all get multiplied to give a total bid amount. The maximum bid amount is 900%, and the lowest is -90%. You can adjust multiple bidding for devices, locations, and display networks.

5. Let Your Prospects Act

An excellent ad copy strategy is to involve your viewers in your campaigns. Invite them to your website to check out more of your products and services. This will improve your CTRs and ROIs and possibly convert the viewers into your customers. Add call-to-actions and forms for your prospects to use to visit your brand. CTAs give them the power to choose whether they want to see your advertised brand or not. A higher position also intrigues your customers more towards your brand.

The CTAs should be clear and direct. To entice your viewers into your offers, include words like call now,ā  join today,ā  etc.

6. Mention Your Promo Clearly

The viewer scrolling through their feed page will probably not realize that they left an advertisement that might be useful to them if your ad copy doesn't have attractive elements. Following are some points you should remember when creating the ad copy-

• Keep it simple and clearly speak your intent,
• Do not clutter the banner with too many elements. Instead, add a few features that will make an impact,
• Make the ad copy as creative and relevant as possible,
• Keep your customer's wants in mind while designing the campaign,
• Add a direct and powerful CTA for your viewer to take action

7. Add Keywords to Your Headings

Using successful keywords will match your ads to the customer's intent when searching for a similar service or product on Google.

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While creating a good keyword list, take the following considerations -

A. Create a List of Your Products

To begin, you will have to enlist all the products and services you sell to a customer to get a better idea of your options.

For example, if you have a socks business, your categories will include - sports socks, casual socks, men's socks, kid's socks, and women's socks as a general service.

B. Think Like a Customer

Consider how your potential customer would search for similar products with the basic categories in mind. You can add those keywords to your headings to match your viewer's search.

For example, your potential customer will search men's sports socks.ā

C. Include Specific Keywords

To target the prospective customers who search for particular features about products, you will have to add the exact keywords to your headings. These ads will only show up when they match those precise searches. This method will reduce your reach but might increase the potential of getting a customer.

For example, you can use men's black casual socksā  to reach only the viewer who wishes to buy brown shoes for men.

D. Add General Keywords

To reach a wider audience, you should create some ads with generic keywords. Including generic keywords will increase your chances of Google showing your ad for more searches, providing you with broad-spectrum visibility. General keywords are the most searched terms on search engines when a service or product similar to yours is being looked for.

For example, the general keyword for a shoe business would be men's socks.ā

E. Group Similar Keywords

Grouping similar keywords into the Google ad group can help you better promote your products to the targeted audience. You can group the keywords based on your products, services, and other categories defining your business.

8. Create Multiple Ads

Don't choose to create only one or two ads. Instead, for a successful campaign, make at least four to five ad copies. Using the probability methods, even if your three ads don't improve your CTRs, two still will bring in as much traffic as they can. Google updates itself to show those ads more popular with the crowd, giving you more chances to increase your CTRs. Make sure that every ad has a different look, so it doesn't bore the viewer, or they might even block your ads in the worst-case scenario. Design every ad copy to perform its best on every platform that it is launched on.

Further, conduct A/B testing for conversion rate optimization (CRO). A/B testing is done by presenting two variants and checking which one works better and is more effective on the given population.

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Elements to Check During A/B Testing for an Ad Copy -

• Headlines
• Primary Ad Text
• CTA
• Images
• Promo
• Style of Content Writing
• Length of the Ad Copy

Tools for A/B Testing for an Ad Copy: Multiple tools are available for testing multiple copies for effectiveness. AdEspresso by Hootsuite is one such tool that allows you to simultaneously compare the copies and give you results based on your manual factors.

9. Add Numbers to the Text Cleverly

Numbers are attractive. Good numbers, more so! Psychologically, humans tend to connect the numbers they read to the amount they will be spending if they purchase your item. To attract more clicks, cleverly use these numbers in your texts to entice your viewers.

Use percentages to show the discount on reduced prices. Moreover, instead of saying only for $70ā , go for $30 off the MRPā  for more engagement.

10. Arouse Emotions

A good ad arouses emotions and engages those emotions to urge the viewer to take action. The sellers are human, and the consumers are human too. Use the pain points to make the viewer feel that your product can really help them.

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11. Add Facts and Visuals

A great way to indulge the interests of your prospective customers is by showing them facts about your product. You can add reviews, feedback, and testimonials from your clients to increase the trust level of customers in your brand. To attract viewers, you can also incorporate images and videos that make the viewer curious to see your ad and click through to get more. Otherwise, they may just scroll through your ad without even noticing that it exists.

12. Add a Time Limit

Urgency is yet another manner to control the actions of your prospects. Your ad may reach the consumers, but they may never click on it. To make them click your ad, use the human need to complete something before the last chance. We are designed to be attracted to things that may not last long, especially when it comes to saving money. And sales are the best way to earn while making your consumer feel like they saved money.

Use terms in your headings and banners like - Now!, Today!, Ending soon, Your last chance to grab this offer!ā

Copy Testing Methods

Pretesting is usually involved in the process of creating an ad copy. These tests use research-based quantitative methods. Analysts test a group of people for the expected reactions by showing the advertisements to know the success of the ad copy.

The benefit of copy testing before launching the advertisement is to learn about the weak points and strong points of the copy and check how it affects the viewer based on focused demographics.

The Main Copy Testing Methods Are -

• Consumer Jury
• Rating Scales
• Portfolio Tests
• Psychological Tests
• Physiological Tests
• Sales Test
• Day-after Recall Tests

Tools for Ad Copy Testing

• Qualtrics: With over 11k brands using Qualtrics, you can be sure they know what they do. They feature the testing of ads for their impact on the online population and on-demand demos.

• AdHawk: You can create 27 different variations of your extended text ads for Google on AdHawk and test their efficiency to maximize your ROI in three simple steps.

• MECLABS Method: The conversion sequence brewed by the MECLABS Institute brings sustainable success to the marketing department of any business. It is based on studies done for several years using real products and services. The formula is as follows -

C = 4 m + 3 v + 2 (i - f) - 2 a

Here, C = probability of conversion

m =Ā  visitor motivation,

v = force of value proposition,

I = incentive offsetting friction that cannot be eliminated,

f = presence of friction,

a = anxiety in the process

FAQs -

1. What Are Ad Copies in Advertisements?

An ad copy is the umbrella term used to describe the content used in an advertisement. It includes the use of text and visual tools to grab the attention of the viewers.

2. What Are Ad Copy Strategies?

Ad copy strategies are proven methods of getting new traffic to your business through advertisements posted on various platforms like Facebook, Twitter, etc. The improved visibility, in turn, increases your CTR and ROIs.

3. What Should Be the Prime Focus of an Ad Copy?

The advertisement should involve the pain points and the solutions to those pain points for the customers. Keep the goal of the ad copy in mind, so you don't mix up different aims together, confusing the potential customer.

4. What Are the Key Points to Remember While Creating Ads?

Create an ad that entices the viewer into wanting to know more about your brand. Keep your selling point clear to the viewers and attract them with incomparable promotions.

5. What Are the Three Best Strategies to Focus On to Double Ctr and Increase ROI?

The three best and most important strategies to focus on to improve CTR and ROIs are keeping the content aligned with your goal, using imagery to make a better impact, and adding CTAs to include the viewers and turn them into your customers.

Conclusion

Ad copies are critical to increasing your CTRs and ROI. Using the strategies detailed above, you can get more traffic to your website and double your CTRs. The most important part of the ad copy strategies is testing them in real-time, improving on what doesn't work, and trying again. Just focus on what your customers want from your brand and work on it to make a successful campaign.

Google Ads is a powerful platform as 73% of the paid search market share belongs to Google. And there are obvious reasons for that. According to Emarketer, 35% of users purchase a product within five days of searching for it on Google.

That's the reason every business wants to leverage Google Ads for their products and services. It's full of metrics and data points, which can sometimes baffle agencies.

What Are Google Ads Metrics?

Google Ads metrics cover everything, ranging from impressions to conversions and everything that comes in between. Google uses hundreds of metrics and dimensions that can be overwhelming for marketers.

The most popular metrics for improving ROI and optimizing the campaign are CPAs, CPCs, and Quality Score. Each metric has a specific purpose.

Different metrics are used for various purposes. Sometimes, you need the metrics to persuade your agency and the client to increase their Google ad budget. These metrics are "Impression Share" and "Budget Limits."

What Is Impression Share?

According to Google, Impression Share (IS) is the percentage of impressions your ads receive against the total number of impressions your ads could likely get.

Here are the three categories of the most critical Google Ads metrics:

1. Metrics that Measure Ad and Campaign Quality
2. Metrics that Measure Engagement & Conversion Rates
3. Metrics that Measure Cost Per Acquisition (CPA) & Return on Ad Spend (ROAS)

Google Campaign & Ad Quality Metrics

It's a tricky metric as Google keeps the algorithms that measure ad quality at the back-end under wraps. Measuring ad quality and keyword relevance is crucial as it influences your ad position and helps you determine the ad spend needed to achieve your sales goals.

Google tracks the following three factors to determine the ad quality:

1. Click-through rates
2. Landing page experience
3. Ad relevance to the keyword

The higher your score on these factors, the better your quality score.

What makes this metric even more important is the fact that it impacts your cost-per-click (CPC). It also indicates the keyword relevance. Your ad quality score should be higher if you need a high ad position and a lower CPC.

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The Reasons for a Lower CTR

A low CTR can be a red flag for many reasons. Here are two significant reasons for that.

A. Lack of Keyword Relevance

A low CTR indicates that your chosen keywords aren't relevant to the searcher's intent. So, the ad doesn't offer what the users are looking for.

B. Poor Google Ad Copy

A lower CTR also reflects that ad copy may not be compelling enough to attract visitors' attention. In that case, you should use an engaging ad copy. You should consider the user behavior, psychographics, and pain points to create a compelling ad copy.

Reason for a High Bounce Rate

Another valuable metric you should monitor is the landing page bounce rate, which indicates that the fault lies in your landing page content and not in your ad copy or keywords chosen.

A high bounce rate means the visitors are not finding what they are looking for on the landing page. The possible issues can be with page design, copy, and CTAs.

How Do You Measure Campaign or Ad Quality?

As an agency, you should track these 13 most important Google Ads metrics daily to make your ad campaigns more effective.

1. Impressions

Impression reflects the number of times your ad appears in front of your audience.

2. Clicks by Campaign

It's almost the same as Total Clicks but split by each campaign, allowing you to check your performance on priority ad campaigns.

3. Return on Ad Spend (ROAS)

The revenue you generate for every dollar that you spend on Google Ads on behalf of your client.

4. Total Clicks

The number of clicks your client's ads attracts during your campaigns.

5. Click-Through Rate (CTR)

It's usually measured as the percentage of visitors who clicked on an ad out of the total number of visitors.

6. Cost per Click (CPC)

The cost you pay for each time a user clicks on your client's ad.

7. Cost

The total sum you spend on behalf of your clients for Google paid campaigns.

8. Conversions

The number of website visitors who completed the campaign's desired action on your client's website after they landed up on it after clicking on an ad.

9. Bounce Rate

The ratio of sessions (usually a percentage) leaving the landing page without taking any desired action.

10. Conversion Rate

It indicates the percentage of website visitors who completed a desired action on the landing page after clicking on it.

11. Average Cost-Per-Conversion (CPA)

A business's average cost for each conversion through paid ads.

12. Quality Score

It reflects Google's quality rating of the ad, keyword, and landing page, which helps users optimize their ad for the best performance. It involves cost per click and position in the paid results on SERPs.

13. Average Session Duration

Used both in organic and paid search, average session duration tells you how much time visitors spend on your landing page/website.

How to Access Google Ad Metrics?

You can access most Google Ads metrics in one central location at the DashClicks white label dashboard. Sign up for the DashClicks platform for free and try our analytics platform.

Google Ads Metrics for Google Ads Executives

To get an overview of your campaign and see where the campaign is heading, you can track the following metrics.

1. Total spend
2. Revenue
3. ROAS (Return On Advertising Spend)
4. Clicks
5. Conversions

However, marketing managers can use the following metrics to evaluate their campaign performance and make necessary tweaks to it.

1. CTR
2. CPC
3. Conversion rate
4. CPA
5. Quality score
6. Changes in keyword positions

How to Create a Monthly Report for Your Google Ads Campaign?

You can use DashClicks' InstaReports tool and get a monthly report. It will contain graphic illustrations, necessary metrics, and valuable data. It's full of insights and data, and you can use it for decision-making.

Here is what the InstaReports tool looks like -

Source:Ā  What is InstaReports and How Do They Work? 3:16

Source: What is InstaReports and How Do They Work? 4:16

For more details, watch this video.

Final Words

Google Ads comes with a vast array of metrics, and it's neither desirable nor feasible to track them all. You can pick the most relevant ones to follow your campaign's performance.

With the help of the above metrics and the DashClicks' Analytics tool, your agency can get the necessary insights. These insights will help you tweak and improve your bids, keywords, ads, and campaigns. The stunning automated reports generated by our reporting tool will help your clients understand the campaign and how long it will take to achieve their goals.

Google Ads is a primary weapon in every marketer's arsenal.

However, your search campaign will do little more than burn your budget if you don't know how to optimize Google Ads.

Google knows this, and that's why they provide the tools you need to test, observe, and adjust on the fly. You just need to understand better the options and metrics provided.

Below, we're going to dive straight into our foolproof optimization process.

Google Ads Optimization Checklist:

1. Keyword Planning
2. Using Keyword Planner
3. Keyword Search Intent
4. Spying on the Competitor
5. Knowing Your Ad Options
6. SKAGs vs STAGs
7. Uploaded Image Ads
8. Responsive Display Ads
9. Ad Extensions
10. Testing & Observation
11. A/B Test
12. Demographics
13. Geographics
14. Time of Day
15. Negative Keywords
16. Lost Impressions
17. Remarketing & Adjustments
18. RLSAs
19. Adjusting Keywords
20. Manual Bid Adjustments

What is Google Ads Optimization?

Google Ads optimization is the process of monitoring and adjusting campaign performance to maximize your ROI.

Optimizing an ad or ad set can be as simple as testing and adjusting ad copy, images, or headlines. But, it may also require more careful metric observation to aid you in changing your targeting, bidding, and ad type.

Furthermore, ad optimization is dynamic. For the best results, you will constantly be testing, observing, and adjusting to get the best results. Additionally, the tune-ups you implement for one campaign will not necessarily be a successful recipe for another campaign with different objectives.

When Should I Start Optimizing My Google Ads?

We get it. You're hungry and want to see results as soon as possible.

This is especially crucial when you have an aggressive client that expects new leads quickly in exchange for their monetary investment.

It will be your job to set expectations appropriately.

Brand-new Google Ads campaigns typically begin with a learning phase. This is assuming that:

• The Google Ads account is new
• The campaign is brand-new and is not using existing or lookalike audiences

During this process, Google Ads will actively collect data from every user that sees or interacts with your campaign. You want to allow your campaign to retrieve a healthy sample size as these details will be what guides your optimization process.

This process length is wildly variable and will largely depend upon your campaign's foundation. Factors such as campaign objective, keyword selection, and initial audience selection will all play a role.

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If you're particularly fortunate, you can start acting on the learning process in 1-2 weeks. In other cases, you may need to observe for up to a month.

It's important to allow this process to play out uninterrupted. Making premature changes will effectively reset the learning process and send you back to square one.

If your client is confused or frustrated by this initial period, be sure to lay out the benefits. The more effectively you understand your ideal audience early on, the more efficiently you will be able to spend their ad budget when it's time to move.

After the discovery period is over, optimization should become routine. At the bare minimum, you'll want to revisit your settings once per month.

However, doing so more frequently allows you to keep a closer eye on positive or negative trends. The sooner you lay eyes on actionable data, the better you're able to pivot your bids to the right areas and maximize your investment.

But, how exactly do you do that?

Let's dive into the best Google Ads optimization strategies that set you up for success.

The Google Ads Optimization Checklist

1. Keyword Planning

How do users discover anything online? Keywords.

We utilize keyword planning in almost everything marketing from SEO to paid ads. These help us connect our ads with the users most likely to engage and convert.

If you select the right keywords, you're going to boost your returns. Selecting the wrong keywords and finding the wrong audience is going to result in wasted ad spending.

The reason for this is that Google Ads prompts you to set budgets and bid on your targeted keywords. This is unlike your typical SEO content, which allows you to boost your ranking through content quality alone. Meanwhile, focusing copy on the wrong keywords in your ads not only is a wasted effort but burns up funds you can't get back.

Google provides us with a tool to assist in this process.

A. Using Google Keyword Planner

You can gain access to the Keyword Planner if you have a Google Ads account here.

If you have yet to begin your campaign, it will walk you through the initial process of setting it up. It will prompt you to answer questions about your business and your goals for that particular set of ads.

You'll then be greeted with two options:

• Discover New Keywords
• Get Search Volume & Forecasts

The first will walk you through the process of keyword discovery step-by-step. It's going to ask you for more details about your business such as the products and services you sell.

You can also plan by entering your keywords or by entering your domain. Note that the latter is only available if you currently utilize AdWords for that website.

Regardless of the option you choose, the Keyword Planner will generate a list of viable keywords relevant to your brand. It will also reveal important details such as expected bid costs.

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Our most important tip - be very precise with the keywords you enter into the planner. While Google can generate many different options, not all will be relevant to your campaign goals. The more precise you are when it comes to your objectives, the better you'll be able to research alternatives that can help your campaign.

The second forecast option allows you to enter a list of keywords you already have on hand. It will then pull up a forecast of metrics such as:

• Estimated clicks
• Estimated impressions
• Estimated cost
• Estimated clickthrough rate
• Estimated average cost-per-click

You can dive even deeper and check out historical data such as average monthly searches and competition difficulty. All of these factors play a pivotal role in helping you select the most optimal keywords, not unlike what you would do for SEO.

Also, know that you need not be limited by Keyword Planner. If your company already utilizes tools like SEMRush or Moz, feel free to research and cross-reference results as needed. This phase serves as the bedrock of your campaign, so more preparation is always welcome.

B. Match Your Keywords to Search Intent

A major, and often overlooked, factor in keyword planning is analyzing search intent.

Any time an internet user enters a keyword into a search bar, they reveal the type of content they wish to see. More importantly, they tell us what they intend to do with the content they find.

To better explain this, let's look at the four types of keywords.

a. Informational

The user is looking for information about a subject or an answer to a question. Their goal is to find a reputable source to educate them. Buying a product or service may be the furthest thing from their mind.

Examples of informational searches could be the following:

“Is beer bad for you?”

“Number of calories in bread”

b. Commercial

Commercial keywords express an interest in particular products or services, most frequently regarding specific brands. While they are not yet at the cusp of making a purchase, they've moved from general inquiries to performing targeted research.

Examples of commercial keyword searches might look like this:

“Netflix vs Amazon Prime”

“Netflix customer reviews”

c. Transactional

We are now at the bottom of the funnel and left with users that are ready to buy. Transactional keywords help users find the best product for their needs. They can then readily buy it at will from the provider.

They will often contain modifiers such as “best”, “cheapest”, or “affordable.” It might even be more direct and feature terms like “buy.”

Examples of transactional keywords are as follows:

“Buy Google Ads services”

“Best marketing company zipcode”

d. Navigational

Navigational keywords simply guide users directly to a brand. The user knows where they want to go and are looking for the shortest route.

In other words, a navigational keyword might look like this:

“DashClicks”

“Nike”

Keyword intention matters as it helps you choose the most effective keywords for your campaign objectives.

If your express goal is to sell a particular product that's on sale, you're going to opt for more transactional terms. This helps you discover leads with high purchase intent instead of wasting your budget on uninterested persons.

On the other hand, informational or commercial terms may help campaigns that are built for audience discovery and lead generation. You would then use the data from that campaign to build a more effective sales funnel down the line.

B. Spying on the Competitor

The final step in keyword planning is researching competitor activities.

Your direct competitors are brands that are actively bidding on similar keywords as yours for their Google Ads campaigns.

By using the Google Keyword Planner described above, you can readily spy on your competitor's historical keyword data. You can insightful metrics such as:

• The keywords they use
• The domains they are being used on
• The average monthly budget
• Coverage percentage

This means that not only can you track competition difficulty, but you can see exactly how competitors use these keywords in their ads. By observing their strategies, you can plan your campaigns to incorporate elements that work and modify those which you can do better.

It may also present new keyword opportunities that were overlooked in your initial planning. Likewise, be sure to avoid attractive terms that will end up costing you more than what you can afford.

2. Knowing Your Ad Options

Now that you have the correct keywords to guide your creatives, it's time to explore how you can present them.

Google provides several different ad campaign options to provide you with flexibility. However, each ad type has its positives and negatives that can hurt or harm depending on how effectively you utilize them.

Let's dive into what those types are and their ideal use cases.

A. SKAGs vs STAGs

When it comes to your campaign ad groups, there are two popular options:

SKAG - Single Keyword Ad Group

STAG - Single Theme Ad Group

SKAGs allows you to create an ad group that focuses entirely on one keyword. You can then create different ad groups for each keyword you want to target.

The major benefit of this is that a SKAG has a singular focus. This allows for precise targeting and easier measuring since you are only focusing on one keyword.

If you were to utilize Google's suggested keywords, you may end up with 5, 10, or even 20 related keywords. This can help with discovery, but it can often lead to lower-quality leads. However, this can be mitigated by proactively managing your negative keywords.

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The potential downside of using SKAGs lies in choosing the wrong keywords. Because you only have one avenue to target audiences, you rely entirely on that keyword. Additionally, limiting your targeting option to one can increase the length of your discovery period when your audience size is too small.

STAGs, meanwhile, focus on a target keyword and related terms to expand your reach. Google will intelligently select terms that fall within the theme of your ad group to reach different types of prospects.

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Both have their merits and you can find a plethora of resources arguing for one versus the other. The reality is that both are viable and can lead to amazing results when monitored effectively.

We would recommend beginning with SKAGs to simplify your efforts at the start. They will generally keep your costs low and keep the quality of those leads high. If you need to expand your reach and are willing to experiment, STAGs can create new avenues that lead to even more audience data for future campaigns.

B. Uploaded Image Ads

For the next two ad types, we are dealing with Google's Display Network.

Websites around the internet have the option of opting into the display network. When they do, Google is allowed to generate ads on the site based on visitor data. In exchange, the website owner generates ad revenue to fund the website.

Meanwhile, marketers can choose to opt-in to the Display Network to boost their campaign reach. You can then have your ads appear on websites and apps across any device. It still utilizes your optimized targeting data to maximize your returns.

One way to leverage the Display Network is to use uploaded image ads. This guarantees full creative control over which ads show up on the web. You choose the image, write the copy, and get the final say on the result.

The downside is that you will need to spend the overhead to publish these additional creatives. This leads us to your alternative option.

C. Responsive Display Ads

Responsive ads are becoming more prevalent than ever. However, results can still vary wildly depending on the client and the campaign goals.

Google allows you to upload your images, headlines, videos, or descriptions into your account. The AI assistant will then automatically generate new ads using those assets to display on websites, YouTube, and Gmail.

This allows you to present different types of ads within the same campaign without needing to create and upload them yourself. You can save time and potentially expand your reach as Google's AI learns and refines its ad generation.

Responsive ads can be an amazing tool for optimizing your Google Ads campaign when it works. However, be sure to consistently monitor performance and be ready to pivot if they aren't cutting it for your client.

D. Ad Extensions

Finally, Google provides ad extensions that can further boost campaign results depending on your objectives. There are a variety of extension types that can be installed manually or automatically.

Your Google Ads account should generate relevant extensions if the AI predicts that they can improve your performance. They can assist with the following types of objectives:

• Helping users find your physical location
• Encouraging users to call your business number or tracking number
• Getting users to click on specific domain pages
• Display predefined structured snippets
• Showcase products and pricing
• Getting users to download your app
• Getting users to fill out a form

Be sure to install any extensions that are relevant to your goals. They are free to use and you can find specific instructions for each here.

3. Testing & Observation

The next, and perhaps most critical, step in optimizing your Google Ads is through testing.

When we plan our keywords effectively, we enable our discovery stage to give us ideal results. With this newfound audience data, we can begin testing and exploring new creatives to engage with our most interested users.

From here on out, your Google Ads efforts for this brand will be a consistent pattern of testing and adjusting. The more audience data you accumulate over time, the more refined this process becomes.

Let's start with what may be the most important testing tool for your Google Ads optimization efforts.

A. A/B Testing for Google Ads

A/B testing is the process of creating two versions of the same creative which will display at random to your audience.

These two versions will focus on the same keywords and objectives, but feature key alterations in areas such as headlines, offer presentation, or some other page element.

By allowing Google to randomly select a version to display, we can generate a usable audience sample. This sample group then tells us which version of the creative is ideal for generating more conversions.

The benefits of A/B testing are compounding as they continuously guide you to smarter creative choices. As you allow users to tell you exactly what type of content they want to see, you can then use that data to effectively create the perfect ad for that audience.

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Furthermore, Google can automatically begin to redirect your target audience to the high-performing version once it completes the learning process. You can then eliminate the lower-performing creative from contention.

B. Demographics

Your ad testing will provide you with usable demographic data that reveals details about your average audience member.

To access this data, navigate to the Audiences tab within your Google Ads account. You can then view demographic data by level: Campaign, Ad Group, or Account.

You can then segment your audience by age, gender, income, and even parental status. When you select a certain demographic, you're able to track engagement and conversion rates for that group.

Essentially, you want to optimize your campaign efforts to focus on the highest-performing demographics. This involves going back to your ad creatives and developing new messaging that better speak to that group's needs and desires.

If you have multiple demographics worth pursuing, you can and should create unique ad groups for each. Your messaging to middle-class parents should be different than your sales pitch to a single adult or a teenager. Determining the best way to pitch your brand to the individual is the best way to maximize your conversions.

C. Geographics

Choosing who to advertise can help maximize your budget, but so can choosing where.

Similar to what you did with demographic segmentation, you can use your Google Ads menu to find Locations. Here, you can choose a range of geographic targeting options ranging from whole countries to specific cities.

For example, if you initially try to market to multiple southern states, but only gain traction in Florida and Georgia, you can restrict your targeting to those areas. This helps you to maximize your ROI in those areas while your team revisits how to market to underperforming ones.

D. Time of Day

The time in which you choose to display your ads can be another critical factor in amassing conversions.

If you find that your campaign is underperforming, it may not necessarily be that you're targeting the wrong audience. Rather, that audience may not be seeing your ads as they are displaying at inopportune times.

Your Google Ads account allows you to set up a custom ad schedule for this very reason. You can select specific days and times for your ads to run throughout the week.

If you find that an overwhelming percentage of your conversions happen on weekday evenings, consider scheduling your ads to fit those periods.

Another factor to consider is when your strong competitors run their advertisements. If you're confident that you can outpace a rival, you may choose to go head-to-head for the same display times to drown out their messaging while maximizing yours.

Conversely, if costs become unreasonable for certain periods, try to schedule your ads to avoid appearing during those days and times for a better ROI.

E. Negative Keywords

While primary keywords help you target the right customers, negative keywords help Google Ads understand what to avoid.

This is especially relevant when allowing your Google Ads account to dynamically utilize thematic keyword variants to reach new users. Some of these keywords may lead to low or unqualified users that are taking up unnecessary ad spending.

You can determine what terms you want to add to your negative keywords by keeping an eye on user behavior. Specifically, you can look at what keywords a user typed that led them to discover your ad. If you see a trend of unqualified impressions based on unrelated terms, you will then have a better idea of negative keywords to add.

As an example, let's say that a brand focuses on selling shirts. However, they do not carry t-shirts, specifically.

If a user looking for a t-shirt enters “shirt” into Google, there’s a good chance they will find that brand. This is because Google recognizes that t-shirt is a type of shirt and can often be used interchangeably.

For the brand, however, this leads to an unwanted click that burns ad spending. They want to avoid these types of broad associations so that they don't match up with users looking for something they do not sell.

You can use negative keywords to avoid these engagements. Specifically, you can use them to avoid broad category matches, related phrases, or exact matches.

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F. Lost Impressions

Finally, your Google Ads account allows you to review impression share data. This shows the percentage of time your ads appear in comparison to other ads vying for the same audience.

You can add impression share data to your campaign by going to Campaigns > Ad Groups > Keywords. Then, click on Modify Columns > Competitive Metrics > Impression Share.

You can then review the following lost impression data:

• Search Lost IS (budget) – when your ads do not show in search due to insufficient budget.
• Display Lost IS (budget) – when your ads do not show in the Display Network due to insufficient budget.
• Search Lost IS (rank) – when your ads do not show in search due to poor Ad rank.
• Display Lost IS (rank) – when your ads do not show in the Display Network due to poor Ad rank.

Lost impressions due to budget occur due to spending all of the budget before the scheduled ad period comes to an end. This is likely due to overspending on high-cost keywords, which results in losing out on potential ad time.

Lost impressions due to rank signify that your ad quality is lower than the average competitor. If you manage to improve your headlines, messaging, or other creative properties, you can salvage more impressions with the same daily budget.

Monitoring these metrics for Google ads campaign is important and your next actions depend entirely upon the campaign performance to date.

If the campaign is continuously netting you quality results, and you have an additional budget, consider raising the daily budget to capitalize on those lost impressions. On the flip side, an underperforming campaign may not be able to compete at the current cost. You’ll need to pivot your resources and direct your PPC efforts to other areas.

Lost impressions due to rank are unfortunate, but salvageable if you act quickly. As explained above, utilize testing methods to help improve overall ad quality. When your creatives are up to snuff, you’ll reclaim that valuable display time for your client.

4. Remarketing & Adjustments

Our final Google Ads optimization checklist tips focus on making the most out of your existing audiences.

While many of us still refer to the traditional sales funnel as a guidepost, the buyer’s journey is seldom so straightforward. Users that see or click on your ad are constantly bombarded with other information that can distract or redirect.

That doesn’t mean that the lead is uninterested or unwilling to sign up for your offer. Some highly-qualified users require that extra push.

A. RLSAs

RLSA stands for Remarketing Lists for Search Ads.

Remarketing refers to serving ads or other marketing material to users with previous behaviors that expressed interest in your brand.

Creating a sizeable remarketing list gives you a large enough audience segment worthy of creating unique ads and landing pages. Just as you would with demographic segmentation, remarketing to existing customers should feature a unique approach that acknowledges their previous engagement.

Furthermore, users on your remarketing list are already qualified versus the unknowns you’re aiming to attract at the onset. You’ve essentially hit the target, and now it’s a matter of putting together the right sales pitch to get the conversion.

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You can automatically create an RLSA by adding a remarketing tag to your landing page. This way, every user that clicks on your ad will automatically be added to the list. Be aware that Google requires you to have at least 1,000 unique users on the list before you can utilize it in ad creation.

B. Adjusting Keywords

When nothing in your Google Ads campaign seems to be getting results, it might be time to get back to basics.

No matter how well you plan out your keywords and offer, your potential audience will always have the final sale. That’s why it’s vital to never get too personally attached to your creatives as your PPC journey is one of constant adjustment.

The difference is that you now have a wealth of audience metrics available in your Google Ads account to work with. Use your audience data when researching alternative keyword options to see which best describes your average user’s needs and problems.

Also, be sure to revisit how competitors have changed their keyword selection and campaigns over time.

When all else fails, fall back to the rules described at the very beginning of this checklist. Use a keyword planner to research the most cost-effective keywords, be sure to match your offer to search intent, and find weak points in your competitor’s strategy to capitalize on.

C. Manual Bid Adjustments

Finally, bid adjustments allow you to explore the grey areas as opposed to ruling out segments as a win or loss.

At any point, you can manually override your Google Ads bidding based on keywords, demographics, display times, geographic region, and more. Just be wary of where you place these adjustments as even a few small overlapping changes can result in unwanted expenses that eat away at your budget.

When used effectively, manual bid adjustments can help you with your unique goals. You can direct traffic to specific devices or specific demographics for maximum results.

Keep This Google Ads Optimization Checklist Handy

Google Ads is one of the most powerful tools available whether you rely on search or the Display Network.

However, it can simultaneously eat away at your advertising budget in no time if you mistarget or misspend your funds.

Give yourself a foundation for success by taking advantage of the countless tools available for free within your Google Ads account. Take all the time that is necessary to research keywords, learn from your competitor’s best strategies, and craft the perfect offer.

Then, experiment with the different ad options that are natively available. Make sure to take advantage of any recommended extensions to help you with your ad campaign’s specific conversion goals. You can stack as many of these as necessary for optimal results.

Then, it’s time to test, test, test. A marketer’s work is never done, and consistently getting the best results requires monitoring and optimization. Rule nothing out and always be willing to change copy, headlines, images, or targeting parameters. You can utilize the audience data gathered by Google’s AI for better content creation.

Finally, never forget to take advantage of your existing audience. Getting to know a previous visitor and curating a landing page that speaks to their pain points can be the tipping point for many consumers. Once you convert a customer, it’s exponentially more cost-effective to resell to them than to acquire a new one.

If you’re looking to consolidate all of your agency analytics into one convenient place, consider trying the DashClicks 2.0 platform. Our marketing analytics software allows for seamless third-party integration and 24/7 performance tracking for both you and your clients.