Back to All Blogs

How to Drive Client Revenue With Google Local Services Ads

How to Drive Client Revenue With Google Local Services Ads

Are you looking for an effective way to drive more client revenue? With the right strategies, you can use Google's Local Services Ads (LSA) program to promote your business and gain more customers.

In this post, we'll discuss why LSAs are a valuable tool for local businesses, explain how they work, and outline tips for creating successful campaigns that will help grow your client’s base giving them the boost in online visibility they need to capture new clients and increase their overall revenue.

Read on to learn how leveraging LSA ads is one of the most cost-effective ways you can improve ROI and customer acquisition!

What Are Google Local Services Ads (LSAs) And How Do They Differ From Traditional Online Advertising Methods?

Google Local Services Ads (LSAs) are a unique advertising tool specifically designed to help local businesses connect directly with customers in their geographical area.

Unlike traditional online advertising methods that primarily rely on keywords and demographic targeting, LSAs take into account the physical location of the business and the customer, ensuring the ads shown are relevant to both the service provider and the potential customer.

These ads appear at the top of Google search results, equipped with a Google Guarantee badge, reviews, and ratings, further building trust with potential customers. Furthermore, advertisers only pay for leads related to their business, not for impressions or clicks, making LSAs a cost-effective choice for local businesses.

Image Source: Semrush

Reasons Why Your Clients Should Google Local Services Ads

There are several compelling reasons to use Google Local Services Ads (LSAs) for your client's business.

  • Increased Visibility: Google LSAs appear at the very top of search results, even above traditional Google Ads. This prime placement can substantially increase the visibility of your client's business.
  • Google Guarantee: Businesses with LSAs receive a Google Guarantee badge, which can dramatically enhance the trust of potential customers. This badge communicates that Google backs the services provided, giving consumers peace of mind.
  • Pay Per Lead: Unlike traditional advertising models where you pay per click or impression, with LSAs, you only pay when you receive a lead. This makes LSAs a cost-effective solution, especially for small or medium-sized businesses with limited advertising budgets.
  • Highly Targeted: LSAs are designed to connect local businesses with local customers. They utilize geographical targeting which ensures that the ads are highly relevant, reaching customers who need the services at the right time and in the right place.
  • Easy Tracking of ROI: LSAs come with easy-to-use tracking solutions. Businesses can easily monitor the number of leads, bookings, and conversions they are getting from their ads. This can help in refining strategies and ensuring optimal Return on Investment (ROI).
  • Enhanced Credibility: LSAs display the business's ratings and reviews, providing social proof to potential customers. High ratings can significantly increase the credibility of a business and influence the purchasing decisions of consumers.
  • Simple and Fast Setup: The setup process for LSAs is straightforward and fast. Businesses just need to provide their service details, service areas, and job types they offer - no need for complex keyword research or ad copywriting.

Getting Started With Google Local Services Ads (LSAs)

To launch your first Google Local Services ad campaign, follow these steps:

1. Set Up Your Account

First, visit the Google Local Services homepage and click on "Get Started". Fill out the form with the necessary information about your business, such as your business category and the regions where you provide services.

Image Source: Semrush

2. Verify Your Business

Once your account is set up, Google will need to verify your business. This process involves checking your insurance information, licensing, and employee background checks. The verification process is crucial for earning the Google Guarantee badge.

3. Define Your Budget

After verification, set up your weekly budget. This budget should be based on the number of leads you want to receive each week. Remember, you're paying per lead, so a higher budget could result in more leads.

4. Create Your Ad

Now, you can create your ad. Input your business hours, service areas, and job types. Ensure you're as detailed as possible to attract the right customers.

Image Source: Semrush

5. Bid on Leads

With LSAs, you bid on leads rather than keywords. The amount you're willing to pay for a lead is called a bid. The higher your bid, the more likely your ad will show up when users search for the services you offer.

6. Review and Publish Your Ad

Finally, review your ad. Once you're satisfied with it, you can publish it and start attracting local customers!

Image Source: Semrush

For optimizing your bids, regularly track your ad's performance and adjust your bid based on the leads' quality. If certain leads are converting better, it might be worth increasing your bid for these specific leads. Remember, the goal is to maximize your ROI, not just to get as many leads as possible.

Strategies for Targeting the Right Audience and Driving Traffic to Your Local Business

Understanding and targeting your audience is fundamental to the success of your Google Local Services Ads campaigns. Here are some strategies to reach the right audience and drive more traffic to your local business:

1. Understand Your Customer Base

Conduct market research to understand who your customers are, their behavior, and their needs. This understanding will allow you to target your ads toward those most likely to require your services.

2. Optimize Your Service Areas

Ensure you optimize your service areas in your ads. By accurately defining where you provide your services, you can target potential customers in those areas and avoid wasting ads on locations you do not service.

3. Use Detailed Job Types

By providing detailed job types, you can better match with customers who need your specific services. It not only improves the relevance of your ads but also enhances user experience by providing exactly what the customer is searching for.

4. Leverage Reviews and Ratings

Positive reviews and ratings build trust and attract more customers. Encourage satisfied customers to leave reviews on your profile to improve your credibility and attract more leads.

5. Track and Adjust Your Strategy

Monitor your ad performance and customer responses regularly. Use this data to adjust your strategy, refine your target audience, and improve your ad's effectiveness.

By implementing these strategies, you can effectively target the right audience and drive increased traffic to your local business, leading to higher conversions and increased revenue.

Tips for Optimizing Your Google Local Services Ads for Better ROI

With clear strategies and continuous tweaks, you can optimize your Google Local Services Ads (LSAs) to achieve a higher return on investment (ROI). Here are some tips to consider:

1. Regularly Review Your Budget

Your budget has a direct impact on your ad's visibility. Make sure to review and adjust your budget regularly to ensure it aligns with your business goals. Be open to increasing your budget if you see good returns from your LSAs.

Image Source: Semrush

2. Focus on Quality Over Quantity

While it's important to generate leads, it's even more critical to generate qualified leads. Prioritize the quality of leads over the quantity to increase your chances of conversions. Carefully select your job types and service areas to attract the right customers.

3. Respond Quickly to Leads

LSAs work on a real-time basis, and responding quickly to potential customers can significantly improve your conversion rates. Make sure you have a system in place to handle incoming leads promptly and efficiently.

4. Monitor and Adjust Your Bids

Regularly monitor the performance of your LSAs. If you see that certain leads are more profitable, consider increasing your bid for these leads.

5. Encourage Customer Reviews

Positive reviews enhance your online reputation and can help you stand out from the competition. Encourage your happy customers to leave reviews on your profile to boost your credibility.

Image Source: Semrush

By incorporating these tips into your strategy, you can make the most out of your LSAs, driving more leads and improving your ROI.

Common Mistakes to Avoid When Using Google Local Services Ads (LSAs)

When implementing Google Local Services Ads (LSAs) in your marketing strategy, it's important to be aware of common mistakes that could potentially hinder your success. Here are some pitfalls to avoid:

1. Neglecting to Regularly Review Your Ads Performance

One of the most common mistakes businesses make is not regularly reviewing their ad performance. Tracking the performance of your ads helps you understand what’s working and what’s not, allowing you to make necessary adjustments for better results.

2. Ignoring Negative Reviews

Ignoring negative reviews can severely damage your business's reputation. Instead, respond to these reviews professionally, address the concerns raised, and strive to improve your services based on the feedback.

3. Not Making Use of the Google Guarantee Badge

Failing to complete the verification process for the Google Guarantee Badge is a missed opportunity. This badge enhances your credibility and can significantly influence a potential customer's decision to choose your services.

4. Setting and Forgetting Your Budget

Your budget should not be set and left untouched. Instead, it should be continually evaluated and adjusted based on your ad performance and business goals.

5. Using Vague Job Types

Using vague job types can lead to unqualified leads. Be sure to use specific job types to attract the right customers who need your specific services.

By avoiding these common mistakes, you can optimize your Google LSAs strategy and increase your chances of driving high-quality leads to your business.

Measuring the Success of Your Google Local Services Ads Campaigns With Data-Driven Insights

To ascertain the effectiveness of your Google Local Services Ads (LSAs), it is crucial to harness data-driven insights. It means actively monitoring your campaign performance and making strategic adjustments based on the data obtained. Here are some key steps to measure the success of your campaigns:

1. Track Key Performance Indicators (KPIs)

KPIs are measurable values that indicate the success of a campaign. For your LSAs, relevant KPIs include the number of leads generated, conversions, cost per lead, and the overall Return on Investment (ROI). Regularly tracking these KPIs can provide a clear picture of how well your campaigns are performing.

2. Use Google’s Reporting Tools

Google provides robust reporting tools that allow you to track the performance of your LSAs. These tools can provide insights into how often your ads are displayed, how many leads they generate, and the cost of each lead. By leveraging these tools, you can gather valuable data to optimize your campaigns.

Image Source: Semrush

3. Analyze Customer Response

Gather and analyze data about how customers are interacting with your ads. Are they calling your business? Are they sending messages or booking services? Understanding customer response can help you identify what's working and where improvements are needed.

4. Monitor Your Reviews and Ratings

The ratings and reviews on your LSAs can provide insights into your customers' satisfaction levels. Regularly monitoring these can help you understand your customers better and offer improved services.

5. Review Your ROI

Ultimately, the success of your campaigns boils down to ROI. Regularly review your ROI by comparing the revenue generated from your LSAs to the cost of running the campaigns. A positive ROI signifies a successful campaign.

By closely monitoring these areas and adjusting your strategies based on the insights gained, you can ensure your LSAs are effectively driving leads and delivering an excellent ROI.

How DashClicks Can Help with Google Local Services Ads?

DashClicks is a renowned platform offering white label Google ads services that can be invaluable in managing and optimizing your Google Local Services Ads (LSAs).

1. Expertise in Google Ads

DashClicks has a team of experienced professionals who are well-versed in the intricacies of Google LSAs. They understand how to maximize ROI through effective targeting, bid management, and ad optimization.

2. Proven Strategies

DashClicks leverages proven strategies and best practices to drive desired outcomes. Whether it's understanding your customer base or optimizing service areas and job types, DashClicks can help deliver the right message to the right audience.

3. Performance Monitoring

DashClicks provides regular reports on key performance indicators (KPIs), allowing you to track the success of your campaigns. This data-driven approach helps in making informed decisions for campaign adjustments.

4. Managing Reviews and Ratings

Customer reviews and ratings play a crucial role in LSAs. DashClicks can assist in managing these reviews, ensuring that positive experiences are highlighted, and any negative feedback is addressed proactively.

5. Scalability

With DashClicks, you can easily scale up your campaigns as your business grows. The white-label services offered ensure you can expand your campaigns without worrying about resource constraints.

By partnering with DashClicks, you can tap into expert knowledge and proven strategies, ensuring your Google LSAs are optimized effectively to drive leads and conversions.

Wrapping Up!

Google Local Services Ads offer a powerful and effective way to specifically target local customers for your business. No doubt leveraging this platform can take your marketing strategy to the next level. If you haven’t implemented LSAs in your campaigns yet, now is the time to act.

You should start by setting up an account and creating optimized campaigns that target the right audience. Then, be sure to adjust bids and utilize other strategies to maximize ROI. Additionally, pay attention to common mistakes and use data-driven insights to measure success.

All these steps can help ensure your business reaps the benefits of using LSAs in its marketing efforts. So what are you waiting for? Get started with Google Local Services Ads today!

Elevate Your Business With DashClicks Google Ads Services!
Have a Business?
Get found online, convert leads faster, generate more revenue, and improve your reputation with our all-in-one platform.

Get Started with
DashClicks Today

Get found online, convert leads faster, generate more revenue, and improve your reputation with our all-in-one platform.

Unlimited Sub-Accounts

Unlimited Users

All Apps

All Features


Active Community

Mobile App

Live Support

100+ Tutorials

Unlimited Sub-Accounts

Unlimited Users

All Apps

All Features


Active Community

Mobile App

Live Support

100+ Tutorials

Unlimited Sub-Accounts

Unlimited Users

All Apps

All Features


Active Community

Mobile App

Live Support

100+ Tutorials