Headings are the phrases at a section's beginning describing what the section is about. All thanks to a page's headings, visitors can quickly scan the page and search engines can easily fathom the structure of the page.

But, the more important thing to know here is, headings can also help boost your brand's rankings if you use them in the correct manner!

How, you may ask?

Headings shed light on the relevancy and hierarchy of a content piece to both search engines and visitors. Headings, when correctly used, quickly help describe a page to both your site visitors and search engines.

Wish to know more about headings and SEO, and heading tags in more detail? Keep reading!

What Are Headings?

Headings are the phases that describe what the specific section is about.

In total, there are six levels of headings you should be aware of H1 through H6. These are defined in the HTML of a page.

The H1 heading is usually called the main heading, whereas the H2-H6 headings are called “subheadings” as they denote sub-levels. The H1 heading is the supreme one and the H6 heading is the least important one.

Image Source: Sitechecker

Fact: Headings H1, H2, and H3 are the ones used most frequently.

What Are Heading Tags?

Whenever the subject of headings comes up, people often refer to headings as “heading tags.” However, this is not the case.

Let's take an example to understand heading tags. For instance, you find this in your page's HTML code:

<h1>This is the H1 heading</h1>

Let’s break this H1 heading element down to understand what it means:

• <h1>: H1 heading’s opening tag
• This is the H1 heading: The text that will show as the H1 heading to the visitor
• </h1>: H1 heading’s closing tag

What's the Importance of Headings?

Headings hold importance both for search engines and visitors. Here's how:

Headings help visitors quickly navigate a page and find content that holds relevance to them. Also, visually impaired visitors take the help of screen readers for browsing, and these readers depend on headings to learn about pages.

As far as search engines are concerned, headings help them understand a page's topics as well as page structure. Also, when you incorporate keywords in headings, it positively impacts SEO performance.

Note: The correct use of headings improves user experience, eventually improving SEO performance.

Pro Tip: Headings improve your rankings because they help communicate relevance for keywords to search engines.

How Are Featured Snippets and Headings Linked?

You might have seen a featured snippet appear in SERPs after conducting a search in a search engine. These are special snippets that show an extract from a web page.

Now, the thing is, search engines need to know well enough about the content in order to choose these extracts. And you know what helps them in these? Headings!

If you use headings correctly and smartly, you increase your chances of appearing in featured snippets. And you know what this means a boost in your visibility in the SERPs that leads to more organic traffic to your website.

Heading Hierarchy

When it comes to headings, you need to follow a logical structure. Here's everything you need to keep in mind in this regard:

A page begins with the H1 heading and then follows the H2 heading. If you need another sub-section, the H2 heading can be followed by an H3 heading.

Also, in case you require more sub-sections, you can include H4-H6 headings.

Check out these headings levels that will give you an idea regarding what we are talking about:

Note: Never skip levels in the hierarchy.

An instance of correct heading usage is:

<h1>This heading explains the page's topic</h1>

<h2>An H2 subheading</h2>

<h3>An H3 subheading</h3>

<h2>Another H2 subheading</h2>

<h3>Another H3 subheading</h3>

Also, take a look at a second example to understand the levels of headings in a better manner:

<h1>This explains the topic of a page</h1>

<h2>An H2 subheading</h2>

<h2>Another H2 subheading</h2>

<h3>An H3 subheading</h3>

<h4>An H4 subheading</h4>

<h5>An H5 subheading</h5>

Image Source: Seobility

Sizes of Headings

The H1 heading should be the largest heading on a web page.

The H2 heading, on the other hand, is a little smaller than H1 and the H3 heading is a little smaller than H2.

And so on..

The thing is, the deeper you go with headings, the smaller their sizes become.

Take a look at this illustration to know the difference in heading sizes:

Image Source: Ilya Birman

H1 Heading

So far, we've established that the H1 heading explains the main topic of a page.

Here's another fact you need to know about this heading:

In case your page title doesn't pass the relevancy standard set by the search engines or if you don't clearly define your page title, the search engines may show the H1 heading of your page as the title in the search engine results of the page.

A few other important things you need to know about the H1 heading are:

1. A page should have only one H1 heading.
2. An H1 heading should be unique across your site.
3. Your H1 heading and page title can be the same. But we recommend that you create an H1 heading that doesn’t match your page title. This is because visitors tend to note the H1 heading more than the page title.
4. Don’t make an H1 heading too lengthy. Why so? It’s because it can hinder your user experience because of reduced readability. We suggest a length of 60 characters at max.
5. Ensure you create an H1 heading that makes sense for your readers.

Read More: How to Create the Perfect H1 Tag for Top Google Rankings

Other Heading Levels (H2-H6)

To further structure content, you can use subheadings H2-H6.

Use these subheadings only if you feel the need to include them in your content.

Deliver Impressive Results With DashClicks

Some digital marketing agencies can struggle to deliver SEO services or produce relevant content for their clients. This can happen due to a variety of reasons, which include the lack of time or resources. At this time, such agencies should consider hiring best-in-class white label SEO or content services.

At DashClicks, we provide reliable white label SEO and content services, combined with a fantastic software platform. Our partners trust us with their clients all over the world. The expert panel of professionals at DashClicks work to deliver only the best results for your clients.

Here’s what you can expect from our white label SEO services:

• Regular website optimizations
• 24/7 analytics and keyword tracking
• Link-building strategies
• Regular reporting
• Competitor research

And this is what you can expect from our white label content services:

• Well-researched, original content
• Work carried out by accomplished content writers
• 6-point inspection process to produce content that delivers the best results

Wrapping It Up

Headings are useful both for search engines and visitors. Visitors can take a quick scan of a page, all thanks to the headings used on it. Search engines, on the other hand, are able to understand the topics of a page and the page structure with the help of headings.

Now that you know what headings are and how to use headings for SEO, you can begin to incorporate them into your pages the right way. Headings are known to improve your rankings because they help convey relevance for keywords to search engines. So, ensure you use them wisely in your content in order to extract the maximum out of them.

Worldwide, businesses are waking up to the distinctive edge that digital marketing can provide by increasing their sales and boosting their web and social media presence.

According to a study by Bigcommerce, online stores pumped up their sales by 32% by growing their social presence compared to the other stores that neglect it.

However, selling digital marketing services is slightly different from selling other services. This article will discuss a complete sales plan for selling digital marketing services to local businesses and SMEs.

How to Sell Digital Marketing Services to Local Businesses & SMEs?

Based on our expertise, here are the five tips for selling digital marketing services to startups, local businesses, and SMEs with a high success rate.

1. Provide Clarity on Your Offer

Most people confuse SEO services with online marketing. However, that's not the truth. SEO is also a subset of digital marketing. SEO tactics are employed to optimize content to rank higher on search engines and increase your website's visibility.

According to Wrike, online marketing refers to marketing activities targeting consumers using digital channels.

Digital marketing has different streams, some of which are as follows:

• SEO
• Social media marketing
• Pay-per-click marketing
• Email marketing
• Content marketing
• Marketing Analytics
• Mobile Marketing
• In-Game marketing
• Influencer marketing
• Video Marketing
• Affiliate marketing

The greatest benefit of digital marketing is that it easily scales, is engaging, and is cost-effective.

Pro Tip: If you are a young digital marketing agency, you can choose one area of specialization, such as SEO or PPC, and later expand your portfolio or you can outsource your requirements.

2. Know Your Target Customers

Every industry has a different set of challenges and market trends. They have different needs, so they prefer an agency that understands their pain points, bottlenecks, and requirements. Similarly, an agency should do a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis and choose its niche accordingly.

Image Source: WordStream

Also, when you understand your client's business, you can serve them better and achieve better results using specific tactics.

Pro Tip: As a young agency, focus on just one niche, and specialize in it. For example, you can promote yourself as a digital marketing agency for dentists or educational institutions. When you start getting good results for your clients, you will get numerous client referrals.

Read More: How to Do Niche Marketing For Tiny Audiences

3. Create Customer Avatars and Buyer Personas

If you are a new digital marketing agency with no experience in selling, you can start by creating your customer avatar or buyer persona, representing your ideal customer.

A customer avatar has distinct personality traits and demographic and psychographic characteristics, so you can easily target them and create a suitable marketing strategy to address their needs.

Image Source: Dubsado

Identify three major types of your potential clients and target markets and do a split test study.

The best analytics tools will reveal which client is best suitable for your agency.

It would help if you also researched their budget and their specific objectives. Most agencies have common goals, such as increased engagement & traffic, more conversions, more sales, and increased brand awareness.

In the meantime, remember that your target audience is not imaginary-they are real people with real needs.

So, gather more information about them. It will help you make better decisions and formulate better strategies.

When clients choose you, they pin their hopes on your agency for their most crucial goals.

So, the more insights you have about them and their business, the better it is for your digital marketing campaigns.

Pro Tip: Get more information about your prospects and insights into their pain points.

Ten years ago, awareness about digital marketing was minimal, but things have drastically changed. According to a study by ZDNet in 2020, 70% percent of businesses underwent a digital transformation.

The trend is continuing, and more and more SMEs and startups are undergoing digital transformation, and it is not happening just in the US but across the world. So, the business prospects are quite bright for digital marketing agencies. The only requirement to succeed is to do some due diligence before approaching their prospects or making sales calls.

4. Go to the Right Places

You should also know how to find your clients in the right places to succeed. For example, suppose you have chosen gaming as your niche, and your audience is millennials; you can find them on social platforms such as Instagram, TikTok, Snapchat, Facebook, Twitter, and LinkedIn. If Instagram is your target, then build a customer base by getting some followers till you build an organic follower count.

If your target audience is the adult population, you can find them on Facebook, local directories, LinkedIn, their website, their social handles, and in-person meetings.

Image Source: BenchmarkONE

If you're selling digital marketing services, ditch old practices such as cold calling and spamming potential customers digitally.

Pro Tip: Clarity calls or chemistry calls without the right mix of coaching, strategy, and action will also not work.

Have you ever received those dubious tech support calls from scammers that tell you how horrible your antivirus protection is on your PC or laptop? Or how dangerous it can be for your banking and personal information?

Sadly, such intimidating tactics don't work in digital marketing. It would help if you sounded more helpful and empathetic in this field to win your clients. Do your homework proactively and learn about your prospects' pain points.

Image Source: Brian Tracy

Research their business, market trends, target audience, and the best ways to tap the market. Analyze their current marketing strategy and find the cracks in it.

Suggest the best solutions to address those pain points. If possible, make the entire digital marketing roadmap to meet your prospects' goals and present it using PowerPoint and videos. You can easily create your Slides using AI powerpoint generator.

This way, you will earn their trust and gain credibility.

You also make an impression that you are not after your clients' money and genuinely think about their well-being and success.

You can instantly win the contract if they are happy with your analysis and how you can help them.

If possible, go for in-person meetings. Powerful conversations happen in face-to-face meetings. It allows you to ask questions about their pain points without attempting to promote your agency.

5. Appeal to Your Prospects Passions & Emotions

Know their passions, life goals, and things that matter the most to them. Don't try to put them down. Connect to their desires. Engage in meaningful conversations and things that bother your clients the most.

Image Source: Reve Chat

This approach will bring you more business than any other thing on this planet!

Ask about their struggles and aspirations and look at the bigger picture. Recently, PR Newswire conducted an interesting study that revealed that 79% of customers buy from brands that can prove that they care about winning their business.

Customers need to be assured that the agency they hire the services from deeply understands and cares about their needs.

You must convince them that your services will make their life easier and better. This strategy alone will keep you in business and help you attract more and more clients.

6. Offer Additional Value

Competition is heating up in the digital marketing industry. On average, every business receives three to four calls weekly from a digital marketing agency in the US. In such an environment, it becomes important that you use a unique marketing strategy. For example, you can offer something different than what others are. For example, many agencies provide free audits, SEO reports, etc.

DashClicks CEO, Chad Kodary, takes an entirely different approach. If you sign up for the DashClicks platform, you will get access to a website builder tool, InstaSites which you can use for prospecting.

It allows you to build a niche-specific professional website of 30 to 40 pages for your client. It would be free of cost and content ready. All you need to do is make a cold call to your prospects and ask them to look at the website that you have created for them free of cost.

Here is the YouTube playlist where you can watch Chad Kodary explain the whole strategy -

Also, read this blog for more information on how to sell using DashClicks proven sales formula.

Blog Link: How to Use InstaSites Software to Super Charge Your Sales

During the call, please don't ask for their credit card number or anything like that. If they like the free website preview, you can seek their permission to activate the website for them.

This can be the starting point of a long-term relationship with your client. Make another courtesy call after a week and ask if they liked the website. If they are happy with the website, you can offer additional services such as SEO or PPC.

Since this approach is based purely on good intentions, you're more likely to win the contract. You can use this strategy to win more and more digital marketing clients every month, and you will never have to look back.

7. Use the Terms That Your Clients Understand

Assess the expertise level of your clients and use the language accordingly. Don't use industry jargon if they are beginners, and be very cautious if they are experts in this area. Don't make any false claims, and keep your conversation logical.

8. Learn More About Selling Digital Marketing Services

You should constantly update yourself and keep abreast of the latest market trends, tools, and technologies. Regularly attend webinars, seminars, and events related to the digital marketing industry and participate in professional sales training workshops.

Read More: How to Get Clients for Digital Marketing: 7 Steps to Building a Strong Sales Pipeline for Your Agency

Final Words

If you follow these tips, you are more likely to win new sales contracts and retain your clients for the long term. The key is to be honest and offer value. Try the DashClicks proven sales formula. It is a valuable proposition proven by hundreds of agencies worldwide. It minimizes your prospecting efforts and raises your success rate, As the approach differentiates you from others and gives you an edge over your competition.

There might have been various instances where you were casually browsing for a product on Amazon and then started seeing ads for similar products on top of Google search or even on your Facebook News Feed.

Believe it or not, we are all surrounded by remarketing on the internet.

The aim of remarketing is to re-engage with visitors after they leave a website in an attempt to bring them back to the platform. Typically, the message can be a reminder to complete an action or show fresh, personalized content to entice visitors to make a purchase decision.

What a remarketing campaign does is it gives businesses a chance to get in front of those people who showed some level of interest in them. Popular types of remarketing include standard marketing, video remarketing, and email list remarketing.

The desired outcome of such a campaign is to:

• Get repeat customers
• Boost content marketing and SEO efforts
• Get back bounced website visitors and transform them into customers
• Boost brand awareness

Today, so many people visit a site but leave without converting. A common example is 67% of people abandoning their shopping carts, if the latest statistics are to be believed.

Hence, brands need to know how to optimize a remarketing campaign in order to aid business growth and gain more customers. In this post, we'll discuss what to do with a remarketing campaign once it succeeds or fails. Let's begin:

How to Optimize a Failed Remarketing Campaign?

You can define remarketing failure as a campaign that did not succeed in converting a user to a customer in the campaign's allotted time.

Here are some ways in which you can optimize a failed remarketing campaign:

1. Did You Annoy Your Site Visitors?

Ensure you don't bombard a user who showed passing interest in your brand's offering. This will never convert them into your customer and may even annoy them and turn them against your brand.

As a best practice, we recommend that you enable frequency capping on every campaign. A campaign's length should also fall well within the set industry standard (1-3 months, with up to 3 views of the ad per day). This way, the user may choose you over your competitor.

2. Brand Disconnect

Have you ever seen an irrelevant ad while browsing your favorite destination website?

Let's take an example to understand this further. You are on a sports site and you see baby adverts on it. Irrelevant and irritating, isn't it?

Something like this will definitely make you question what the advertiser was thinking in the first place. It even interferes with your engagement with the destination site.

Image Source: HubSpot

So here's a tip while optimizing a failed remarketing campaign:

If a user shows even a mild interest in your product, ensure you don't follow them onto non-relevant domains.

3. Are You Targeting the Right Demographics?

Check if you are targeting demographics that can convert. And for this, you need to know the difference between aspirational researchers and transactional shoppers, and then accordingly apply it to your campaigns.

Let's understand the difference between these two with the help of an example:

Someone who shows interest in a DSLR and wants to own it may not have the money to purchase it. Hence, bombarding a student who desires to purchase their first camera will be a waste of spend and simply won't work. However, if you target a user who is searching for their next camera with a purchase window of 30-60 days, it will be a step in the right direction because they will be a meaningful target.

How to Optimize a Successful Remarketing Campaign?

You can call a remarketing campaign successful when a user converts into a customer within the campaign's timeframe.

Take a look at how you can optimize a successful remarketing campaign:

1. Retain Them as Customers

There is one thing you can do to get more out of your remarketing campaigns - Adapt your campaign to similar products in order to retain your customers.

Here's what we mean to say:

Adapt your offering to suit the needs of your existing customer. For instance, you see that a customer just bought a camera from you. Now, they would not need a camera recommendation or the same advertisement following them around. This would only cause buyer remorse at the functionality/feature level. Instead, you can show them a memory card or a compatible lens in your ad. Doing so will increase the chances of them making a purchase from you.

Image Source: Superhuman

2. Don't Keep on Making Redundant Asks

What many brands do today is keep a prospect on a remarketing campaign with the same ask but no new information. In other words, if you are bombarding your converted clients without updating the ask, you need to stop doing it. This is because this gives a bad reputation to your brand and indicates that you don't care about your customers or understand them.

3. Assess, Assess, and Assess

When you see success with a remarketing campaign, ensure you assess whether you should expand the client opportunity on the domain it was captured on or do you need to change the domain. In all, when it comes to where you should promote yourself, it's important you maintain a level of selectivity.

Important Tips to Optimize Your Retargeting Campaign

Retargeting, the method of advertising online, can help convert your visitors and boost your site's performance. Now, it's time we take a look at some proven tips that will help optimize your retargeting campaigns:

1. Pause Your Underperforming Ads

One of the most effective remarketing campaign optimization strategies is to pause your underperforming ad campaigns. It's important that you pause your ad groups or ads that don't have any clicks or don't convert. All you need to do is follow the ad's performance to correctly readjust the campaigns.

2. Incorporate a CTA

The Facebook news feed allows you to include a CTA below your banners, offering encouragement to the user to click and get back to your site. A few types of CTAs you can select include “Subscribe,” “Download” and “Purchase.”

Image Source: Databox

3. Change Your Banners on a Regular Basis

This is one of the most powerful remarketing campaign optimization strategies to follow. Your banners can appear boring to your visitors, particularly if you have retargeted them for a while and didn't change your banners. Make it a point to refresh the ads so that your ad message remains attractive. You can do this as per your sales cycles or every month.

4. Geotargeting

If your site is available in only one language or your services are located on a specific territory, we recommend that you target only the countries, regions, or cities concerned.

Note: In case you own and run a multilingual site, then you should create separate campaigns and set up geotargeting for each of them accordingly.

Pro Tip: Here is a guide to Google Analytics to check where your visitors are coming from.

5. Do A/B Testing

A/B tests of your ad groups, websites, networks, segments, geotargeting, and banners (message, design, product) act as an excellent way to understand the needs of your clients and boost your ROI. So, do implement A/B as it is one of the best remarketing campaign optimization strategies.

Image Source: Hevo

Special Note: The above-stated advice may change depending on the retargeting platform you use.

Partner With DashClicks to Offer the Best Results to Your Clients

Are you a digital marketing agency that wants to outsource Google Ads? If yes, then you should definitely go for DashClicks' white label Google Ads services. The white label agency's conversion-focused Google Ads campaigns will help drive sales and leads for your clients.

The experts at DashClicks are trained and certified to create and manage Google Ads campaigns. Hence, you can always rely on them to get the best outcomes for your clients.

In all, partner with DashClicks for these services and let it serve as an extension within your business. This will help you save a lot of time and effort, all while boosting agency growth.

Using DashClicks' Analytics App

You can also use DashClicks' Analytics App to add your Google Ads analytics. Once you integrate it, your analytics data will start populating within the application.

Also, after you successfully integrate your Google Ads account, the Analytics app will show a new overview section and a tab at the page's top. You will also be able to see an overview of the metrics on the Google Ads tab.

The overview metrics that you will be able to see include: impressions, clicks, conversions, amount spent, and ROI.

Wrapping It Up

Retargeting can succeed or fail depending on the strategy that you use in the execution, creation, and even follow-up on the campaign. So, ensure you use a proper strategy to get more out of your remarketing campaigns. Learn how to optimize a remarketing campaign and implement the tips and strategies we've discussed to see the best results. Good luck!

What do you think is a real game-winner for digital agencies? Is it mere creativity and expertise that attracts new customers? Creativity earns you accolades, but an unmatched customer experience makes them loyal customers, ensuring sustainable long-term growth.

However, achieving client satisfaction is easier said than done because of some insurmountable challenges, such as the ever-increasing expectations of customers. Another big challenge is increasing competition because of mushrooming freelancers and agencies across the globe.

Here are a few things that come in the way of client retention –

• Lack of a proper understating of the project
• Substandard work quality
• Tall claims and over-promising
• Lack of standard processes
• Poor project management and execution
• Lack of adequate communication

Client satisfaction is the biggest factor that ensures your agency’s success.

Challenges Preventing Agencies From Providing a Better Client Experience

Here are five challenges that most agencies face when providing a better client experience.

Challenge #1: Handling More Than You Can Manage

Most agencies fall into the trap of providing more services than they can handle. These services include web development, SEO, PPC, social media management, email marketing, affiliate marketing, content marketing, etc. However, these fields are entirely distinct and require additional hiring to keep up with the clients’ expectations and allow the processes to work smoothly.

If you don’t have the trained professionals to execute these processes, chances are you will not be able to achieve your client’s business goals through your campaigns. Some customers are extremely fussy about such issues, and they fire their agency when they notice that campaigns are off-track and results are not achieved.

Pro Tip: If you want to remain lean and thin and do not wish to add additional staff, you can simply focus on your core service and expand it. This way, you can not only market yourself as an expert in that particular niche but also charge premium prices.

To avoid hiring an additional workforce, you can outsource digital marketing services from DashClicks, a premium white-level company. DashClicks has large teams of trained digital marketing experts and certified SEO and PPC professionals who can help you achieve your client's business goals. The platform also periodically helps you generate comprehensive performance reports to update your clients on the campaign's performance.

DashClicks' platform and fulfillment services are designed to help agencies scale and accommodate new projects and assignments without worrying about their existing workforce.

Challenge #2: Lack of Proper Understating of the Project

Writing a proper brief is a major digital marketing agency challenge. Even the most creative campaigns suffer because of a lack of a powerful brief. A well-written brief ensures that the project is executed per your client’s expectations and delivers the best results. But, to work with a proper brief, you should avoid putting all the information in a single document. Using project templates for specific purposes is the best strategy. It makes execution easier for the executives and creatives.

Pro Tip: A creative brief is a blueprint that helps and guides all your team members to execute and complete a campaign from ideation to completion. The creatives involved in the project can use it as a manual. You can also use a reverse brief; it provides a bigger picture of the project and what a client wants.

Image Source: HubSpot

It should explain the timeline, project goals, and scope of work and provide clarity about deliverables. If your team members struggle with creating good briefs, you can use templates that will be extremely helpful. These templates will also enable you to ask your clients the right questions so you can have an enhanced understanding and clarity about the project. The templates also help the agency staffers to work in greater collaboration and the right direction.

Challenge #3: Lack of Standard Processes

Sometimes, a process is more important than what you will achieve. Creating websites according to the client's expectations is not a cakewalk. It involves the most intricate details and individual preferences of a client because it's crucial to branding and their overall business objectives.

It becomes even more challenging when you serve numerous clients daily. If you don't have a proper checklist, it will become a big mess that will leave clients unhappy and dissatisfied.

It will greatly help if you have standard processes to move ahead and offer a better client experience. Without well-defined processes, there will be bottlenecks in your projects, leading to disappointment for your team and your clients.

Pro Tip: If your team is facing stress because your project is getting unnecessarily delayed, you need to focus on building standard processes for greater efficiency. Identify your client's needs and what you need to do to resolve this, and then assign different responsibilities to each team member.

You might need several tools to execute this. DashClicks' platform offers you numerous tools for automation and project execution. Apart from that, it allows you to work from a single dashboard to have a bird's eye view of your project and immediately check the key metrics on the dashboard itself, giving you an edge over your competitors.

Challenge #4: Tracking Evolving Needs of a Project

When you start executing the project, you might need many things you initially didn’t plan or think about. Sometimes the project grows in size, and the client adds more features to their business portfolio. If you have a specific contract at the start of the project, it will save you from many issues emerging from such situations. You can effectively track the evolving needs of a project and communicate it to the client if it doesn’t match the scope of work initially agreed upon.

Pro Tip:  Your clients may not have the experience of handling a website or SEO project, which may come as a surprise because of the evolving needs. So, establish proper communication with your clients and educate them on the expectations as far as the scope and deliverables are concerned. It will prevent the project cost and time from getting out of control.

Challenge #5: Improper Handling of Feedback

If you have experience working with developers, you must be aware of the frustration clients go through when their feedback is not implemented as per their instructions by the developers. A lot of client churn happens when your project management is poor. If you continuously ignore emails from your clients and miss deadlines, you will quickly lose them.

Pro Tip: You can use DashClicks' white label agency software to keep in touch with your clients through instant messaging and emails simultaneously. Moreover, the entire communication is visible to your team. If a particular person cannot address any concern, another team member or project manager will notice it and alert the crew.

Final Words

You will likely increase your referral rates if you offer an amazing client experience. It will bring you tons of business without advertising for it. Happy customers keep coming back and refer your agency to others. So, if you can resolve the above challenges, you will be in a better position to offer an excellent client experience.

Take advantage of the DashClicks white label platform and fulfillment services and familiarize yourself with their tools. You can sign up for the platform free of cost and enjoy using it right away.

We can all agree on one thing ā Google has continually improved and optimized the manner in which search results are shown to a searcher. Rich results are a great example of this. All thanks to Google's rich results, web pages now have the chance to show more information in search result snippets.

Basically, Google's rich results include extra information about a web page based on the type of content it includes. For instance, a product page might show up along with price and reviews. A blog article, on the other hand, might show up with its publish date and an image.

If this is something that intrigues you as a marketer, keep reading to know more about the importance of rich results, their types, and how to enable them for your web pages.

What are Google's Rich Results?

Let's take a closer look at rich results.

Rich results are designed in a way to highlight important information. Their prime goal is to inform the searcher. They even reduce the guesswork for Google as the search engine is able to learn about a page's purpose in the most accurate manner.

Now, you may be wondering, where do rich results appear?

They are displayed right above traditional text results, at the so-called position 0. If you get featured in rich results, it's highly beneficial for your business. After all, it's a coveted position many businesses vie for!

Image Source: Backlinko

What Are the Advantages of Rich Results?

If you get featured in a rich result, you'll be the first thing searchers see after they make a search, even if you aren't ranking in the traditional results. Pretty cool, isn't it?

Also, here’s how rich results differ from basic search result snippets:

• Increased User Engagement: Rich results display more than just basic information about a page’s content and are more relevant to the searcher’s query. This helps searchers fathom exactly what they will get to know upon clicking your page. As a result, you get to divert more engaged users to your website and reduce the bounce rate.
• A Boost in Click-Through Rates: Rich results are made to stand out and help searchers get their answers more quickly. This can increase the likelihood of a searcher visiting your web page.
• Improved Rankings: Search engine algorithms see high click-through rates as a great sign, often rewarding you with an increase in your website’s rankings.

Types of Rich Results

1. Featured Snippets

A type of enhanced search result, a featured snippet usually appears at the top of search results.

There are different types of featured snippets. You may already know about the paragraph format. Other types include a list or a table featured snippet that can show up when you conduct a search on Google.

2. Knowledge Graph Cards

Knowledge graph cards are often associated with an organization or a business. These are the large cards that appear on the right of the SERPs. These don't require structured data to be displayed (but structured data can certainly help).

Google takes information for the knowledge graph cards from different sources, including Wikipedia, your GMB account, news articles, etc.

3. OneBox Results

OneBox is the immediate answer you get for very specific queries. You can see them appear at the top of the SERPs. For instance, you can see this type of rich result when you ask for a translation or simply search what time it is.

Image Source: Seobility

4. Discover Results

When you swipe right on your mobile device and see a few stories based on your recent searches, these are called Discover results.

Note: You can see Discover results on Android devices only.

5. Frequently Asked Question (FAQ)

An FAQ rich result has a list of questions and answers on a certain subject. The indexed pages that implemented the FAQ rich result schema for their content are the ones Google pulls these answers from.

6. How-To

A How-to walks users through a series of steps to complete a task utilizing text, videos, and images.

7. Reviews and Ratings

Do your customers regularly rate your products and services? If yes, you can collect and mark them as reviews or ratings with Schema.org/Review. This will help search engines identify your product reviews and even display them in the search results for products/services similar to yours.

How To Enable Rich Results?

Google's rich results rely on the use of structured data on a page. Most often, this is in the form of schema.org markup within your site code, either in microdata or a JSON-LD format. To make your content eligible for rich results, you need to use proper markup and include every required field.

To understand how structured data works and read guides to implementing it, click here. Remember, you need to implement structured data properly to appear in rich results. You can even check Google's structured data guidelines to learn about the implementation requirements.

Or, you can simply implement these steps to maximize your chances of getting rich results!

1. Check the Types of Rich Results and Select the Right One

When it comes to rich results, understanding the available options is vital to select the right type for your content.

We have already discussed the different types of rich results in the previous section. You can read the Google Search Gallery to check out all the types as well.

2. Check the Guidelines for Rich Results

Open the Google Search Gallery to view the requirements and guidelines you need to follow for each type of rich result. These concern the content requirements, tips, and technical guidelines needed to increase your chances for appearing in rich results. We also recommend going through the general structured data guidelines.

Note: The Search Gallery listing for any type of rich result displays which Schema types and properties are needed. So, be sure to check it out.

You also need to go through the Schema documentation to know what information and input you need to add.

3. Create a Schema Markup

Structured data's standard vocabulary is Schema.org.

You can implement schema on web pages in RDFa, JSON-LD, and Microdata formats. Out of these, JSON-LD is the most recommended format.

Note: JSON-LD is case-sensitive, so ensure to pay attention.

There are a few ways to create a schema markup. We take you through a few:

A. Manually Create Schema Markup

If you decide to manually create markup, Google has a Structured Data Codelab that sheds light on how to implement the markup yourself.

These essential resources, Google's Search Gallery and Schema's documentation, will come in handy.

B. Using a Markup Generator Tool or Plugin

Some tools also help in automatically generating structured data markup. They also eliminate errors and typos and save a ton of time. Here's a closer look at these tools:

i. CMS Plugins

You can try the following SEO plugins which include the structured data feature (if you are using WordPress):

• Rank Math
• Yoast SEO
• All In One SEO

You can also select a tool from a variety of schema WordPress plugins, such as:

• Schema & Structured Data for WP & AMP
• Schema

Tip: For Drupal, check out the Schema.org Metatag. And for Shopify, browse tools in the Shopify App Store.

ii. Markup Generator Tools

You can also use a markup generator tool and add the code to your website manually.We suggest you use Google’s Structured Data Markup Helper.

The markup helper asks you to highlight the relevant images or text strings (instead of copying and pasting or typing the correct information).

If you are unable to add any element by highlighting, add them manually by clicking on the ‘Add missing tags‘. On the right side, scroll down to the bottom of the markup and you will see the ‘Add missing tags’ option.

The tool allows you to choose between Microdata and JSON-LD. Once you select the format, you can download the code.

4. Add Your Markup To Your Site

To add markup to a page, you can use the CMS plugins ‘Rank Math’ and ‘Schema & Structured Data’ for WP & AMP.

Or, you can place the code in your website manually.

Include JSON-LD inside the <script> tag and place it either in the <body> or <head> of the HTML code.

Image Source: Backlinko

Note: You can also implement structured data with Google Tag Manager. This is a supported method to add structured data using JavaScript.

How To Test Your Markup?

You can know if your page is set up for rich results in a proper manner via these two methods:

• Using Google's Rich Results Test.

• Checking in the Google Search Console. In your Google Search Console account, visit the “Enhancements” menu. Here you can check for any type of rich results set up on your site.

Remember, after any structured data has been put in place, it can take two or more weeks to see rich results pull through. You need to note something else here too. Even if your pages are using structured data properly with all the required fields, it is not necessary that they will show up as rich results.

How to Optimize for Rich Results?

Optimizing your website to show up in rich results can increase your traffic and ranking. Here are some tips you can follow to do that:

1. Provide a high-quality on-site experience to users who click through to your website. You can ensure this with quick loading pages, in-stock products, the latest information, and an intuitive user experience.
2. If you are set on a specific rich result, ensure that the format of your content matches what’s ranking at the moment (it can be a long-form article, a listicle, a slideshow, or an FAQ page).
3. Ratings and reviews are typically included in rich results and can increase the likelihood of your site showing up at the top of searches. Hence, ensure you build up positive reviews as they  help users trust your site.

Conclusion

Rich results help boost the visibility of your web pages in search results. They also help you grab the attention of your target audience and increase the likelihood of them visiting your website.

If you, too, wish for your pages to show up in rich results, ensure your structured data is compliant with the guidelines Google has set for rich results. Also, take steps to optimize for rich results.

We hope this guide helps you get started with rich results. Now, it's time to get to work and implement what you've learned!

The digital marketing industry has undergone a significant transformation in the past couple of years. Increasing competition and the rise of social media have changed how companies advertise and interact with their customers. This shift in marketing puts pressure on companies to evaluate and pivot their marketing strategies and challenges agencies responsible for creating and managing these campaigns.

Social media is driving many changes in how people consume content, implying that agencies need to be more creative when connecting with their audiences. Not only do they have to create compelling content, but they also need to figure out how to get it in front of as many people as possible through social channels.

The challenge for digital marketing agencies is that these changes are happening so quickly that it's difficult for them to keep up with all the new trends and platforms.

The Benefits of Building a Strong Sales Pipeline

The benefits of a strong client base go beyond revenue & profits. Businesses that enjoy a pipeline of quality prospects can also test new marketing and business strategies. You should refrain from casting a net out into the air and waiting for someone to enter it. A company with a solid client base can continue to focus on its services and expertise without going overboard with its marketing strategies.

Companies using their marketing strategies to attract new clients are more likely to generate repeat business. Prospects with a strong interest in an agency's services are more likely to become paying customers and return for additional services.

Businesses that take the time to develop a solid client base are also better positioned to weather bad economic conditions or periods of slow sales. Sales may not always be consistent, but companies with a solid customer foundation can still keep their doors open. This type of resilience is key to long-term success.

However, there are a few steps agencies can take to ensure they stay relevant in this ever-changing industry.

Lastly, an agency needs to provide a good customer experience through customer service, which includes understanding their needs as well as being able to answer any questions they may have.

How to Get More Clients for Your Digital Marketing Agency?

Here are seven proven tips for finding more clients for a digital agency.

1. Use Your Website

Here are a few ways to get more clients from your website:

A. Create an Aesthetic Website

To explore how visitors behave on your website, use Google Analytics to analyze visitors' navigation paths.

To do that, first, generate the Navigation Summary report by taking the following steps.

Click Behavior -> Site Content -> All Pages.

It will tell you how clients find a certain page and where they click next on your website.

Image Source: Hostinger

You can also look at the Users Flow report under the Audience menu to see a more exhaustive visualization of how visitors navigate your website.

Image Source: Hostinger

B. Pay Attention to Your Web Design and User Interface (U/I)

94% of the first impressions regarding your website are related to your design and user interface (U/I). Highlight your specialties and develop a brand identity. Align your web design with the services you offer. As an example, look how Marie Forleo attracts budding female entrepreneurs through her website.

Image Source: Marie Forleo

C. Add an "About Us" Section

An "About Us" section tells your visitors about your brand personality, mission, vision, and how you can add value to their lives. So, use this section carefully to showcase your passion and expertise. Keep it short and simple, and remove all fluff.

2. Provide an Excellent Customer Experience and Support Service

You should improve your customer experience to make your brand stand out. As per Forbes, "Customer experience is today's business benchmark."

Apart from a good transactional relationship, customers cherish a positive and delightful experience.

Consumers expect a wholesome positive experience with the brands they flock to, not just a transactional relationship. If you want to stand out from your competitors, focus on providing a 360-degree customer experience.

Image Source: SuperOffice

Here are five practical tips to improve customer experience –

• Leverage the power of chatbots, Artificial Intelligence tools, and natural language processing that allows you to understand what people mean in free-form text messages.
• Make an omnichannel strategy for a unique customer experience.
• Deliver world-class customer service.
• Train your front-end staffers effectively.
• Include self-service options on your website such as support content, walkthrough videos, case studies, etc.

3. Use Your Existing Network

Start with the people you know and let your family, friends, and colleagues find out about your business. Distribute your visiting cards and mention your business everywhere possible, especially on social occasions and events.

Here are the seven ways to grow your business network –

• Use good networking etiquette. Avoid the hard sell and focus on “soft publicity.”
• Encourage your acquaintances to promote your business to their networks as well.
• Get involved in your community.
• Utilize all social media channels relevant to your business.
• Join local business groups or chambers of commerce.
• Attend networking events.
• Get involved in civic organizations.

4. Use Online Marketing Tools

Perform all the basic online marketing tactics, such as local SEO (registering on Google My Business maps and listing your business info), online directories, and platforms in your niche. You can also use Yelp, Thumbtack, UpWork, and Fiverr.

You can also try paid advertising on Google, Facebook, and Instagram. Try A/B testing and focus on one or two online channels only.

Make sure you have a strong online presence and that your marketing materials are up to date. Attend as many relevant marketing events and meetups as you can. Get active on social media and Increase your visibility through SEO and paid ads.

5. Cultivate Relationships With Potential Clients

Reward and incentivize your social media fans and followers and engage them with your promotions, special offers, and discounts. Encourage them to share their email addresses and contact details with you through google forms, newsletter sign ups, etc., and send them personalized messages like birthday and anniversary wishes through emails.

Here are nine ways to cultivate meaningful relationships with your prospects and social media followers:

• Communicate consistently and effectively.
• Prioritize timely, efficient communication and quick redressal of issues and query handling.
• Try to be as upbeat as possible in your tonality and messages.
• Treat your prospect as an individual and not just a business contact.
• Share knowledge and entertain.
• Be open-minded and ready to accept suggestions.
• Exceed expectations and deliver more than you promise.
• Gather insights about your client’s goals, values, ambitions, and pain points.
• Avoid jargon and speak your client’s language.

6. Make an Engaging Portfolio

A portfolio is a must for digital marketers and agency owners. It’s the first marketing collateral your prospect sees, so be careful, as the first impression is often the last. No two agencies are similar in approach, expertise, and processes, so use your portfolio to showcase everything that makes you stand out.

Here are a few tips to make an engaging portfolio you can use to market your services –

• Create insightful content
• Use SEO to improve the visibility of your portfolio
• Create downloadable case studies in PDF format and promote their URL online
• Display social proof on your website
• Distribute your portfolio on social media
• Include numbers and graphics to support your claims in your case studies

7. Use Webinars to Market Your Services

The popularity of webinars is steadily growing among marketers. It allows your targeted audience to access your marketing content online without physically attending an event or a training session. It also helps you generate leads, convert customers instantly, and shorten your sales funnel. Tap a broader audience using webinars as they become your content marketing assets, even if you can't attract enough attendees to your current webinar.

Final Words

With increasing competition, you should find innovative ways to attract leads and convert them into paying customers. We have discussed a few basic steps above that will help you outsmart your competition.

In the digital marketing industry, getting more clients is usually tough without creating a strong brand. So, focus on making a brand and providing outstanding services to your clients. Offer top-notch customer experience and help your clients achieve their goals through consistent innovation and efforts.

You can attract more clients to your agency by focusing on the best ways to stand out. It may include utilizing push notifications, sharing best practices and insights from industry leaders, or responding to client feedback on time.

Whatever route you take, ensure it leads to new customers and high retention rates for your agency. So there, you have it, happy marketing!

Ciao.