7 Fitness Advertising Tips and Strategies
Are you a fitness service provider looking for fitness advertising strategies to stand out in the rapidly-growing health and fitness industry?
Whether you are a supplement company, a small gym owner, or a fitness app provider, fitness advertising strategies can help you grow your business and generate brand awareness.
The goal of fitness advertising is simple — show potential customers and clients why they should select your services and goods in a saturated and highly competitive marketplace.
Before we dive deeper into fitness advertising strategies and tips, let’s first discuss the marketing challenges of the fitness sector:
- The health and fitness industry is highly competitive. So, it becomes difficult to stand out.
- There are fitness advertising regulations that need to be considered before you launch a campaign. For instance, social media platforms have restrictions on what a brand can say in a fitness ad.
- Fitness advertising heavily relies on visual content as the individuals need to see how your brand or products can help them.
- If you are directly selling to customers, you need to focus on creating effective customer relationships.
Now that you are aware of the challenges you can face in the fitness sector, it is time that we discuss some effective fitness advertising strategies that can help you achieve your goal. Let’s start!
1. Use Influencer Marketing
If you aim to expand your customer base, think about leveraging influencer marketing. Fitness influencers can convince their followers to try out different workouts, supplements, clothing brands, and much more. They can help your brand reach a wider audience.
Now, you may want to know how to choose an influencer for your brand. When you decide to choose an influencer, pick someone who aligns with your target audience and brand. We recommend that you first partner with micro influencers. They can effectively promote your brand in a niche market. Just do ample research before you zero in on the right influencers for your brand.
2. Use the Power Of Social Media
As per the latest statistics, Facebook, with its 2.96 billion monthly active users, continues to be the king of social media. It is the platform where users stay and spend the most of their time — 33 minutes a day on average out of 147 minutes.
As we move further down the list, Instagram has over 1.2 billion active users. Tiktok, on the other hand, has around 1 billion monthly active users.
These statistics are enough to prove that you need to leverage the power of social media. We recommend that you create and set up an account on Facebook, Instagram, and Tiktok. Ensure you put popular hashtags in your posts for people to notice you. Also, don’t forget to post in a consistent manner and create engagement with your followers.
Tip: There are many fitness trainers to check out on Instagram whenever you need some inspiration for your social media accounts.
We also recommend that you create a social media strategy for your business. The 8 steps you need to take for this are:
- Recognize your objectives and goals.
- Check the resources you have.
- Look for examples that inspire your plans.
- Create a plan for crafting shareable content.
- Choose the social media platforms that you need to focus on.
- Articulate the tone of your brand’s activities on social media platforms.
- Use the correct tools for managing your social media efforts.
- Review the results you are getting and use the insights gained to refine your efforts.
3. Build an Email List With the Help of Lead Magnets
A lead magnet is a term for a free item or service given in exchange for contact details. Examples of lead magnets include samples, trial subscriptions, free consultations, and e-newsletters.
A lead magnet is something valuable you can offer people in exchange for their email addresses.
For instance, a famous fitness brand called ATHLEAN-X offers a free bodybuilding guide in exchange for an email address.
Tip: To think about an effective lead magnet for your brand, ensure you understand your audience and what they would find valuable. Do the research and run a few lead magnets simultaneously to check which one is getting the most success.
Also, remember that your work doesn’t end after you get leads. You need to nurture them as well. Send helpful content to them in order to create engagement and build their trust in your brand.
DashClicks’ Inbound App helps you organize all your leads, making your life easy. It enables you to manage streams of inbound leads across multiple third-party platforms and distribute them among your sales team so that they can instantly follow up with prospects.
With our Inbound App, you can create inbound campaigns, manage lead notifications, and assign sales reps to specific campaigns within seconds.
Further Reading: How to Optimize your Website for Lead Generation?
4. Give Video Marketing a Try
YouTube is the most popular video-sharing site in the world. As per YouTube statistics for 2022, 1 billion hours of YouTube videos are watched on a daily basis. Moreover, 90% of consumers say they get to know about new products and brands via YouTube.
Keeping these statistics in mind, we can easily say that YouTube is perfect for fitness professionals who wish to grow their business. It provides them with the necessary online exposure. You do not even require professional recording equipment to start filming and run your YouTube channel. Simply upload regular video content to create a solid subscriber base.
Let’s discuss some videos you can consider creating for your channel:
- Interview other fitness professionals and upload the video on your channel.
- If you own a gym, make a promo video where you showcase the facilities you have. Also, include some clips of people using the gym equipment.
- Provide quick fitness tips, such as how to work out from home, choose a supplement, or begin strength training.
Note: Ensure you create brief, engaging videos. Also, make sure you end with a CTA such as “contact us for a personal training session” or “subscribe to our channel”.
5. Create a Membership Site
Membership sites are where individuals pay money to access informative content. Through these exclusive “members only” sites, brands can look to offer the below-mentioned perks:
- Special Workouts
- Supplement guides
- Meal plans
You can also think of offering your members a monthly or annual package, which they can choose according to their budget and needs. Moreover, consider creating a social media page, a support group, or a members-only forum as part of your membership offering.
6. Run Facebook and Instagram Ads for Your Target Audience
Chances are that you may already be running Instagram and Facebook ads. But, make sure you are targeting your audience in the best way possible. The great thing about advertising on Facebook and Instagram is that you can get extremely specific when it comes to narrowing down your audience. This ensures your ad is displayed to the right individuals, that too at the right time and location. Here’s an example to explain this in detail.
Check the image below. Here, people within a particular zip code who are engaged shoppers, newly engaged, and interested in weight training and yoga are being targeted.
With the help of this example, you can easily see that targeting lets you focus your content on a specific section of your audience.
7. Share Client and Customer Testimonials
Let’s start with a closer look at the latest online reviews statistics.
54.7% of consumers read at least 4 reviews before purchasing a product.
Nearly 9 out of 10 consumers read reviews before they go ahead and make a purchase.
Keeping this data in mind, we recommended that you encourage your satisfied customers to write online reviews about your services and goods. When your potential customers go through happy reviews of your business, there is a high chance that they will convert.
Additionally, always remember that when you talk about the fitness industry in particular, reviews can help individuals decide if they can trust your brand and whether you can provide the results they are looking for.
Tip: There are many ways in which you can get reviews. For instance, consider asking your customers for reviews via email or in person.
Once you receive the reviews, convert them into client testimonials and add videos or images. Visuals help create a successful advertising campaign, so you can convert your reviews into graphics that have the power to engage. However, an important thing to note here is that you need to ensure you have permission to use the reviews in this manner.
Owing to the highly competitive nature of the health and fitness industry, you require a meticulously created marketing plan in order to succeed. After you clarify your fitness marketing goals and know your target audience, choose some of the fitness advertising strategies mentioned above that you think will appeal the most to your chosen demographic.
To sum up, you can begin by building brand awareness on social media and other famous online platforms in order to advertise your fitness brand. Another way in which you can advertise your business is by partnering with influencers who align with your brand and target audience. In the end, we recommend that you try a mix of different fitness advertising techniques and then compare the outcomes of each campaign to choose the best marketing strategies for your business.