International trade is flourishing, so it is obvious that businesses are exploring overseas markets for expansion. To sell your products and services globally, you must implement robust International SEO strategies.

Agencies are receiving a surge in demand for international SEO Services. Native English speakers make up 17% of the world’s population, but English is a dominant language on the Internet. So, most of the keywords come from the English language. However, it also means that you must catch up on the remaining 83% of the global market.

Your choice of keywords should depend on the country you are targeting. In the US alone, people speak more than 350 languages, Spanish being the second most popular language after English. So, if you want to target diverse demographics, you must consider including other languages as well in your SEO game plan.

This article will discuss all aspects of international SEO, so you become familiar with the best practices, global SEO considerations, and steps necessary to formulate an international SEO strategy.

What Is International SEO?

When your target audience is scattered across different countries and continents, you need to go beyond your regular SEO strategy to encompass all of your prospects. It involves fine-tuning your content to specific countries and audiences with the help of technical SEO. Sometimes, it can be too complex, depending on your target country.

Let’s discuss why international SEO is so crucial in the present times.

Why Is International SEO Important?

Any digital marketer will tell you that SEO depends on many things, which is why mastering it is crucial for your online success. The diversity in the real world makes it even more complex. Leveraging this diversity can make you the undisputed leader in the online space.

Image Source: Moz

Traditional SEO aims to improve the overall website performance, but if you want to target untapped global markets, you should also be aware of international SEO best practices. Luckily, you can quickly and easily rank on SERPs by implementing international SEO because the competition isn’t that fierce.

Fundamentals of an International SEO Strategy

While formulating an International SEO strategy, you should consider the following elements.

A. Target Audience

Like any digital marketing strategy, you need to focus on data first because most successful strategies are data-driven. Google Analytics will help you tremendously in this endeavor.

Begin by identifying your target audience — where they are located and which language(s) they speak.

Image Source: I Que Lab

However, you should ensure that your business operations and target audience are compatible. For example, your strategy can backfire if you are targeting French-speaking people in France and other countries but don’t have French-speaking staff to offer customer support or handle sales queries. Similarly, if you target Chinese audiences but can’t set up an office there because of diplomatic hassles, it will not work.

B. Market Research

A quick Google search can give you a good idea about your target audience, but you cannot use it for professional purposes. If you are serious, you should conduct thorough market research to understand your audience deeper. Learn about their habits, preferences, financial condition, family values, culture, lifestyle, social orientations, legal obligations, and specific needs, if any. Together, these attributes will help you craft better marketing messages and formulate winning strategies.

C. Language

Marketers should refrain from trying to simplify language issues, especially when they are dealing with international audiences. Your SEO heavily depends on it. You should also not go by the official languages of any particular country. For example, the official languages of Canada and India are French, English, and Hindi, respectively, but people speak dozens of languages in both the countries. In some Southern and Eastern states of India, the natives don’t even understand the official language. It would help if you kept that in mind while formulating an international SEO strategy.

D. Keywords

Keywords are highly affected by language conflicts and variations. Never commit the mistake of trying word-to-word translation of the keywords into a different language. People don’t always use the linguistic equivalent of a particular search query in their language. Also, remember that there can be many cultural and local variations to a single language. Hence, you should perform due diligence and devote some time to dedicated keyword research before finalizing your target keywords.

International SEO Best Practices To Follow

Here are some of the international SEO best practices you should follow to get the best results:-

1. Website Structure

The biggest consideration while performing international SEO is having dedicated URLs, especially if you target multiple languages and diverse communities. A well-oriented website structure helps audiences and search engines identify specific web pages’ language.

This is more of a necessity than a result-driven luxury, as search engines can impose a duplicate content penalty if you don’t comply. Google may flag your localized content as duplicates of your original content if the site structure is not taken care of.

Image Source: Moz

Here are the three options you can choose from:-

i. Top-level domain (e.g., www.example.ae)
ii. Subdomain (e.g., www.ae.example.com)
iii. Subdirectory (e.g. www.example.com/ae/)

You can choose your site structure according to your client’s website and business. For example, the top-level domain, such as www.example.ae, can quickly rank on top because of its peculiar structure. But it can be a bit pricey and difficult to manage.

Image Source: Search Ministry

You can also try subdirectories and subdomains according to the strategic priorities of your client. The rules are flexible for international SEO, so you can choose according to your needs and your client’s preferences.

2.  Href-lang Tags

Website developers use these tags to inform search engines about the language and the country your website is created for. Relevancy of content is an important factor for a search engine to index and rank a website, and these tags are designed to help search engines determine it.

Image Source: Moz

If you want to reach the right audience according to their language, you can use Hreflang Tags while performing international SEO.

Here is how you can implement these tags:-

• For the English language: <link rel=”alternate” href=”https://www.example.com/” hreflang=”en” />
• For American English: <link rel=”alternate” href=”https://www.example.com/en-us/” hreflang=”en-us” />
• For New Zealand English: <link rel=”alternate” href=”https://www.example.com/en-nz/” hreflang=”en-nz” />

You need a separate link ‘rel’ and alternate variant to connect to each variation. These lengthy variations can slow down your website. So, implement them only when you have the necessary skill set. The better alternative is to use a website translation tool that automatically fixes these tags.

3. More Content Creation

When doing international SEO, be ready to embrace increased competition and boost your content volume. Since you will penetrate a different market, you need quality content from scratch. Shortcuts would not work here as your website is the only source of information for a foreign audience.

4. Language Consistency

Don’t skip or leave things out when translating your content from the source website. If you do that, it may look inconsistent and incomplete and not cast a good impression on the visitors reading your content in a different language.

Also, avoid using multiple languages on a single page. It does not bode well for your user experience. Ensure to include the navigation menu, footer, user-generated content, image alt tags, etc.

5. Translating Metadata

Since metadata is an integral aspect of SEO and international SEO, you should also translate it along with the rest of the website. These elements are just as important for search engines as visible content on your landing pages. However, you should avoid literal translation in metadata and use extensive keyword research to make it sound natural and native.

Image Source: Aleyda Solis

6. Localization

It is also an important factor that determines the success of a website. It includes the design, language, and cultural elements directly affecting user experience.

It should include removing culturally offensive content and creating additional content that matches the target audience’s interest. You should also pay attention to navigation, media components, and website design.

The ultimate objective of this practice should be to achieve better engagement and add relevant and optimized content for search engines. It will help boost traffic from the intended global audiences.

Final Words

Google is consistently trying to eliminate language barriers across the globe, and digital agencies would do better to implement international SEO. It would help if you had the right tools and expertise to develop your website in different languages to reach a broader audience for your clients. International SEO offers a great upsell opportunity for agencies, and they should grab it at any cost.

Your marketing report is crucial to the success of your business. It provides deep insights into your business and answers some of the toughest questions. Some of these questions are as follows.

 
• How Successful Your Previous Marketing Campaign Was?
 
• How Can You Persuade Your Client to Approve More Budget?
 
• How Would You Justify This to Your Client?
 
• What to Do if You Are Not Getting the Expected Results?

Your marketing report provides you with key insights into the campaign. It gives you a clear picture of your business's performance and the measure you need to take to do to grow it. This information is equally valuable for the key stakeholders, including your marketing team.

This article will discuss what to include in your marketing report and what you shouldn't. By the end of this article, you will also learn how to save time through automation.

What Is a Marketing Report?

A marketing report displays data from different sources but is more than just a bundle of aimless data. Your marketing report would be relevant if it shows where you stand and helps you meet your business goals. It presents data using the desired KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) to achieve this. The more closely your KPIs and OKRs track your performance, the more relevant your marketing report is.

Normally marketing reports provide insights into the following:

 
• Business Goals
• Different Ad and E-mail Campaigns
• Desired Results
• Marketing Strategy
• Promotion Campaigns
• Market Research and Analytics Data

As explained above, your marketing report should aim to provide you with the crucial data you need to make important business decisions and modify your strategy.

It includes sorting, filtering, and arranging data. We can easily eliminate 80% of the irrelevant data and use the most useful metrics to generate an effective report. It also proves that you only need a small amount of crucial data to make a decision.

Loads of data and unnecessary metrics will only create unnecessary confusion.

So, as a basic rule, you should determine the report's purpose first.

Generating a report becomes easier when you have a distinct purpose and well-defined objectives.

You can easily filter the information that will shape your marketing strategy. The lonely numbers are not going to help you. Every data set that you provide should have a specific purpose. Secondly, the report should compare two sets of numbers, so we can measure the performance and take necessary action to improve it.

5 Things You Must Include in Your Marketing Report

Let's dive into the five crucial things you should include in a marketing report to make it useful for your stakeholders.

1. SEO Data and Website Analytics

Your marketing success depends on your website traffic and the actions visitors take on your website. You can refer to your website analytics and SEO data to get these insights. The traffic numbers give you a clue about the size of your reach, whereas the actions they perform on your website tell you what you need to do to convert them.

You can further split the traffic numbers into the following three metrics.

A. Unique Visitors

These are the number of individuals visiting your site. For example, suppose someone visits your site four times for different purposes, and another person visits your website two times. In that case, it indicates that you received six website visits with two unique visitors.

B. Paid Traffic vs. Organic Traffic

The source of traffic is also an important metric as it tells you how paid and organic campaigns are performing individually. You can focus on those sources where ROI (return on investment) is more.

C. Blog Traffic

If you have a blog, you must know the number of subscribers, monthly readers, and visitors per day. Once you have all the website stats, you can add a little context to each data set.

Here are the benefits of using these metrics -

• Identify Traffic Patterns - These numbers would help you to study traffic patterns and how the pattern changes on a weekly and monthly basis.
• Identify Performing and Non-Performing Assets - These insights will help you identify the pages with the most visitors. Additionally, you'll also know which pages are consistently receiving traffic. You can easily achieve more success if you increase your efforts on these pages.

Carefully examine the underperforming pages and figure out what you need to change on these pages to make them perform better.

SEO Data Points

SEO stats provide you with deep insights into your website visitor behavior.

• Average Site Duration - This metric indicates engagement on your website. It also tells you if your site matches the intent of the visitors or not.
• Pay Per Click - This metric tells you whether paid advertising is effective for your website.
• Page Rankings - This is a crucial metric that tells you how visible your website is on SERPs (search engine result pages.)
• Attribution - This metric tells you the source of your traffic. It becomes crucial when you have a diverse range of traffic sources and would like to compare the campaigns you are running to bring traffic.

Google Analytics is the source where you can get all this information.

Pro Tip: If you use DashClicks, you will get access to the Analytics app, which brings a diverse range of analytics data from different sources and third-party software programs. Moreover, you can access all the relevant data on a single dashboard. It saves you a lot of effort and time since our white-level platform has several powerful automation apps to make life easier for the agency owners.

2. Campaign Goals

As discussed earlier, marketing is responsible for ensuring the success of your business. Therefore, it becomes crucial to set and measure campaign goals. These goals provide a perspective to your marketing team, so they can figure out the actual numbers to compare different metrics.

To achieve this, you should have a good understanding of your goals. A good marketer easily understands how different campaign elements can fit into a bigger picture to make it meaningful.

Goal setting may include the following items -

• Monthly Revenue Targets (Or Annual Budget)
• Traffic Targets (Split Data by Sources of Traffic)
• CSAT (Customer Satisfaction) Score
• Inbound Leads With Their Sources
• The Conversion Rate on the Website (Given the Entire Marketing Funnel)

Together, the above data and metrics provide a specific reference frame through which you cannot only tweak your marketing strategy but also know what your teams are doing and how they're doing it.

3. Prospects, Leads, and Customers

We have discussed a lot of metrics above, but it is only useful once it translates into money in any business.

So, we further split our traffic into engaged contacts, marketing qualified leads (MQLs), and new sales qualified leads (SQLs).

A. Sales Qualified Leads (SQLs) - These are those prospects with a high level of engagement and who are ready to speak with salespeople. Sometimes, you have to nurture marketing-qualified leads into sales-qualified leads through several meetings, touchpoints, and imparting product education.

B. Customer Acquisition Cost (CAC) - It is a metric that tells you the cost of adding a new customer.

C. Cost Per Action (CPA) - You expect your prospects to perform various actions, such as signing up for a trial, form submission, and downloading an eBook or gated content.

D. Attribution - It tells you everything about leads and their sources. This metric also helps you know where the quality leads are coming from, so you can focus more on those sources and eliminate the rest.

There are various ways to identify MQLs and SQLs, some of which are as follows.

• Tracking Engagement
• Visitor Tracking on the Website
• Forms SubmissionsE
• Event Signups
• Webinar Attendees
• Free-Trial or Newsletter Signups

4. Data Interpretation

Lonely numbers are useless. You need to add some context and support your data through stories to make the data more relevant and useful. Wrong data interpretation might lead to incorrect assumptions, and you should avoid that at all costs.

For example, a traffic dip can happen for many reasons, such as a long vacation, public holidays, or website issues.

The right interpretation of data is also crucial for your peers, executives, and your bossā€”it provides clear explanations of why there are fluctuations.

5. Social Media Stats

Suppose social media is an integral part of your marketing efforts. In that case, you should always include social media metrics in your reports that track your performance against brand awareness goals and conversions from social media campaigns.

Businesses heavily use Instagram, TikTok, and Facebook for conversion and brand awareness. So, you can use their analytics for the purpose. Social media platforms provide you with lots of insights and analytics so that you can measure your campaigns' effectiveness. These insights include likes, shares, retweets, impressions, number of followers, and engagement. With the help of this data, you can also find relevant information about audience demographics, ad performance, and virality.

Things Not to Include in Marketing Report

Ā You should not include the following things in your marketing report.

1. Jargon

Avoid jargon and the terminology used by the people in your industry at all costs. It can be confusing for everyone.

2. Irrelevant Metrics

Avoid all sorts of metrics that are unrelated to your core values or business goals. For example, Google Analytics provides you with vast SEO data that contains a lot of information on search engine rankings, their variations with keywords, bounce rate, etc., and most of it is useless.

3. Graphics or Charts That Contain Non-contextual Information

To make their report attractive, marketers sometimes load it with unnecessary graphs and charts containing much non-contextual information. Without an appropriate context, your audience may not interpret the information included in the graphics. It needs to be clarified.

4. Irrelevant Data

Marketers use platform-specific analytics and analytics from several third-party tools. It might contain excessive data. According to the experts, 80% of the data provided by the analytics tools is irrelevant. It can be confusing for a naive person and even experienced decision-makers. So, avoid it.

Final Words

Report generation is a tedious task. You can use the tips in this article to compile a professional marketing report useful for decision-makers. Yet, manually generating reports can be time-consuming, wasteful, and tiring. DashClicks' InstaReports is a powerful automation tool that simplifies the report generation process. Agencies find this tool highly useful. With this reporting tool, you can generate professional marketing reports in seconds. The tool fetches information from numerous third-party software and DashClicks' Analytics app.

Even if you have the best SEO experts on board, keyword cannibalization can still happen to you.

Now what is keyword cannibalization, you may ask?

It is a common term used when different pages on a website target similar or same keywords and compete against each other to hamper the organic performance of the site.

Let’s take an example to understand this further. Suppose your website has two web pages about “on-page SEO.” If you can get more overall organic traffic by combining the two pages into a single page, it means it’s a cannibalization problem. The presence of those two pages is hurting your organic performance.

Put simply, when your content competes with itself, your rankings get negatively impacted. If you take a look at the current scenario, keyword cannibalization is something that is happening to even the best of us.

However, the good news is – you can identify and fix it!

In this post, we’ll discuss how to identify keyword cannibalization on your site and fix it. It will help you stop your own content from eating up your traffic. Let’s dive right in.

Why Is Keyword Cannibalization Not Good for SEO?

Before we discuss how to identify and correct keyword cannibalization, let's see how it's bad for SEO (search engine optimization).

Basically, you compete with yourself for ranking in Google when you cannibalize your own keywords.

Suppose your site has two posts that are on the same topic. Now, Google will not be able to differentiate which post to rank higher for a specific query. Also, crucial factors such as CTR and backlinks will get diluted because of the presence of multiple posts. This will, in turn, lead to lower ranking for both the posts.

Another scenario where keyword cannibalism can take place is when you optimize posts for focus keywords that are almost the same. For example, you write two articles about how to build a content strategy. The first post is titled ‘How to build a content strategy to boost SEO growth?’ and is optimized for the focus keyword ‘content strategy.’ The second post is titled ‘How to Build a Content Marketing Strategy?’ and is optimized for the focus keyword ‘content marketing strategy.’ You give these posts a slightly different angle but they are still very similar. In such a case, Google will face difficulty in determining which of the two posts is the most relevant.

How to Recognize Keyword Cannibalization on Your Site?

It's actually easy to spot keyword cannibalization on your site. You can detect such an issue in an exhaustive SEO audit of your website.

Without any further ado, let's discuss three easy methods to identify keyword cannibalization on your site:

1. Use Your Website Search Widget

Before starting to write a new post for your site, conduct a search for its main keyword in your website search widget. It will help you check if it appears elsewhere.Even if you are not working on a new post and just want to see if some keywords are competing with each other, you can use the search widget to search for them.

2. Make Use of the SITE:ā  Command

The SITE command helps you detect your indexed pages. To use it, all you need to do is enter site: yourwebsite.com in Google's search bar.But why are we talking about this command in this postThis is because when you add key phrases/search terms in quotes to the SITE command, you can view the content within the domain you enter.Open Google and enter this in its search bar site: yourwebsite.com + "keyword" (check the image below as an example).

The result of such a search will be a SERP containing all the URLs of that particular domain that are indexed and have in common the very keyword that you have quoted.

Now all you have to do is analyze the search results and see if you are competing with yourself for ranking in Google.

3. Use Google Search Console

You can check for keyword cannibalization if your site is registered on Google Search Console.

Here are the steps you need to follow to check for it:

A. Login into your Google Search Console account, select the property and go to the section “Search results.”

B. Set the date to last 28 days and press the New + Button. You will see a dashboard.

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C. Select “Query” and enter the keyword you want to check for keyword cannibalization.

D. After the Query is selected, you can scroll down and look for the pages.

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How Do I Fix Keyword Cannibalization?

If you find that you do have a cannibalization issue, don't worry. There are a few things you can do to fix it. Let's discuss them one by one.

1. Merge Similar Content Pages

When you check for pages with the same target keywords, you may come across different content pages that serve the same purpose. If you find such pages, you can consider merging them.When you merge pages with similar content, it boosts your SEO, simplifies your website, and may help the merged page rank higher in the SERPs.

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Note: You may also come across two pages that cover the same topic but target separate audiences. If these pages are performing well, then you don't need to make any changes to them.

2. Remove Outdated, Irrelevant Content

In case your website has a lot of outdated content pieces that no longer hold relevance, it's time to do away with them entirely. You also need to remove content that is not as high-quality as your recent posts.

Why do we recommend that you remove these kinds of posts?

It's because these posts may be cannibalizing other content on your website and may be chomping down on the ranks of your new posts.

3. Improve Internal Linking

You can also set up a decent internal linking structure to assist Google in determining which article is important. Here's what you need to do:

Link from posts that hold less importance to the ones that hold the most importance. This helps Google in determining which post it should show the highest in search results.

The bottom line? Internal linking can also help tackle keyword cannibalization. This is because it convinces search engine algorithms to rank your preferred content over other posts on your website.

4. Optimize For Different Keywords Instead

If you don’t want to merge or delete posts to tackle your keyword cannibalization problems, you have the option to keep your content as well. All you need to do is optimize it for other keywords instead.

This way, you boost your SEO efforts as well.

Check this example to understand what we are talking about.

Suppose you have two high-quality, informative articles on your website – one is titled “Step-Wise Macrame Craft Projects” and the other is titled “15 Fun and Easy Craft Projects.” Both of these posts are optimized for “craft projects.”

Now, if you look closer, the second post is more relevant to individuals searching for “craft projects.” So, what you can do is, take the first post and optimize it for another keyword, like “macrame.”

The result? You now have two great, non-competing posts that can show up in Google for two completely different keyword searches.

5. NoIndex Duplicate Content

You can also noindex duplicate content. You can do this for pages that hold importance for your business but which you don't want to rank for.

When you noindex such pages, they become invisible to search engines but stay on your site.

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How DashClicks’ White Label SEO Services Can Help You?

Are you a digital marketing agency that lacks the required time or expertise to provide the best SEO services to your clients? If yes, then you can think about hiring white label SEO services for your clients. You can partner with DashClicks, a reputed white label agency with over a decade of experience in the industry. When you hire these services from DashClicks, you get to impress your clients and get their website ranked at the top spot for multiple search terms in various search engines including Google, Bing, Yahoo, etc.

The panel of experienced professionals at DashClicks will deliver only the best results to your clients and help them tackle keyword cannibalization, here’s how:

• DashClicks uses professional SEO tools to research keywords and track keyword usage.
• After DashClicks’ team chooses the best keywords for your clients, they add them in the Analytics app. This app then helps track monthly rankings at any time.
• At the time of setup, DashClicks will perform an initial website audit for your client that will check for any existing keyword cannibalization issues.
• You can also provide a list of keywords you want your client’s website to rank for. DashClicks will pursue this request and also suggest alternatives or improvements based on the professionals’ recommendations.
• DashClicks also confirms topic selections that go along with your SEO subscription plan.

The bottom line? You can choose and trust DashClicks' white label SEO services to be the extension within your business that helps you grow and scale.

Wrapping It Up

We all make the mistake of pushing similar blog posts when it comes to producing content for a select range of keywords. Hence, it's crucial to know how to spot and correct keyword cannibalization. It stops your content from competing with itself and boosts your rankings.

Now that you are armed with the right tips and tricks, you can easily identify and fix keyword cannibalization on your site. Because rankings change all the time, it's best that you conduct a cannibalization checkup once in a few months. All the best!

Digital agencies are facing a tough time worldwide because of increasing competition. Though it's a lucrative business, you need to be careful about the quality and price of your deliverables.

Here are seven foolproof hacks to make your digital agency more productive and cost-efficient.

1. Clear up the Mess

When creativity meets loads of work, clutter is inevitable. Soon, this clutter may evolve into a messy situation that will suck all creative energy out of you and cause confusion. It makes things harder to find and causes extreme frustration, especially when you have a deadline looming ahead.

To ensure productivity, you must tidy up your desk and keep it minimalistic and clutter-free. Also, ensure the same for your office as well. Remember, less is more unless we're talking about efforts!

Pro Tips:

• Set aside 5 minutes to declutter your desk.
• Clean the surface, and put all the things in small cardboard boxes.
• Make it a habit; soon, it will take less than five minutes.

2. Allow More Natural Light to Filter Through

The color temperature of light revitalizes the human body. Research shows that an adequate amount of light is crucial to mental and physical well-being. And while good lighting boosts mood and energy levels, a lack of it may aggravate depression and lead to other deficiencies in the human body.

The nature of lighting directly affects mood, concentration, appetite, and many other aspects of human psychology and physiology. Bright natural sunlight is also associated with higher energy levels, heightened emotions, and creating a relaxing and calming environment.

So, arrange some natural light to filter through your workspace and try to keep the desks near windows. You can also use a natural light & air inlet system. Installing custom-fitted skylights, decorative glass door panels, and windows are also a good idea.

3. Boost Team Productivity With a Project Management Software

A project management software can make your life easy, no matter where your team works. It can speed up tasks, keep things transparent, streamline internal communications, reduce distractions, and help you manage the workflow easily.

The best feature of a project management software is that it allows you to assign and track tasks. It also allows team members to envision how their daily tasks connect to team goals. It makes prioritization of work easier, so team members can optimize the available time to meet priority deadlines.

Pro Tip: We recommend the DashClicks Projects App, easily the best project management software for agencies by a long shot. The white-label project management app provides the easiest and most effective ways to manage your projects, teams, customers, and more.

4. Improve Your Workflow Through Project Templates

Marketing templates work like magic, especially when performing intricate tasks. Templates are everywhere, from conception to execution. For example, a marketing template can help you create content, run campaigns, organize events, and launch products. All you need to do then is simply choose the right one that works for you!

A well-designed project management software allows you to manage your campaign without following multiple e-mail threads to get the latest updates. An agency collaboration template will give you a bird's eye view of the project and progress along various aspects.

Here is an example of a campaign management template. It helps you coordinate different cross-functional tasks to hit your goals more easily.

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5. Use Automation Tools

Most agencies work with automation tools to speed up recurring tasks and manage workflow. With automation tools, you can finish most daily tasks in a matter of hours that might otherwise take days or weeks to complete.

DashClicks' white-label platform is created specifically for agency owners who want to scale their businesses. The platform boasts dozens of powerful automation tools such as InstaSites and InstaReports which can instantly produce bulk professional websites using niche templates and create performance reports within seconds, respectively.

With manual tasks like website creation and report compilation now dedicatedly carried out by automation software, your experts can focus their attention on what's most important scaling and growing!

Besides website building and client reporting tools, the DashClicks white label platform also brings you many resources to gain education and access a single dashboard to monitor campaigns.

Here are some of the most powerful and effective marketing automation tools the DashClicks platform offers. You can use these apps to streamline your marketing processes and manage your campaigns more efficiently.

• The DashClicks ecosystem helps you experience next-level marketing and automation software to boost and scale your agency business.
• Easily scale and generate more revenue for your agency through our white-label fulfillment services.
• Create in-depth performance reports in seconds to help close deals faster through the InstaReports app. These reports also contain valuable insights to improve your campaign.
• Leverage the power of automation when managing leads and deals within your sales pipelines with the help of the Deals app.
• Create a well-designed, 60-page custom website in seconds from hundreds of niche-based templates using the InstaSites app and save tons of time and effort.
• Make tracking analytics a cakewalk. Monitor and report on all your marketing campaigns in one place with the marketing reporting software.
• Projects, the project management app, helps you manage your projects, teams, customers, and more.

6. Outsource Business Services

Outsource the services you don't specialize in and reap the rewards of upselling and its low-hanging fruits. For example, if you are an SEO agency, your clients might be interested in social media marketing or paid Google and Instagram advertising as well.

You can easily outsource these services from the DashClicks fulfillment center and deliver the best results to your clients. It would be a win-win situation for both your agency and your clients as you would generate a new revenue stream, and your client would not have to look elsewhere for these digital marketing services. DashClicks offers fulfillment services at the most affordable rates, so agency owners all around the world can benefit from them.

7. Arrange Productivity Workshops

Lastly, arrange regular productivity workshops and training sessions for your employees to coach them about global best practices. Every dollar you invest in training will bring you its rewards in improved productivity and high employee morale, so don't skip it!

Final Words

Following these tips for a productive digital agency will help you in many ways. DashClicks shares a lot of valuable educational resources that will help you improve your processes and reduce operating costs. We also conduct specialized coaching programs for digital agencies, so even solopreneurs can function as an agency without hiring any professionals.

Your agency's success largely depends on your ability to effectively upsell clients.

Upselling happens everywhere. So, from pizza and burger outlets to retail stores and from the auto industry to electronics, everyone attempts to upsell. For example, a diner orders a coffee in a restaurant, but the waiter offers to add flavors such as French Vanilla, Hazelnut, Caramel, or Mocha for a nominal price.

But, with digital agencies, the offerings can be a bit more complex. Before upselling as an agency, you must take into consideration the customers' needs. The agency owners face cutthroat competition, so their objective should be to boost cash flow by offering value to their clients.

A study by Marketing Metrics reveals that the probability of selling something to a prospect is only about 5-20%, while the chance of selling something to an existing customer is 60-70%.

In such a scenario, upselling becomes crucial for the agencies.

What Is Upselling?

Upselling is part of the sales process when a brand offers an upgrade or premium version of the product or services they are selling.

It also includes selling Add-ons that boost the functionality of the existing product.

The objective of upselling is to serve the customers better and meet their pressing needs while boosting revenue for the agency. It should be in alignment with the customer's goals and hopes.

Upselling is mostly relationship-based, and it helps you make loyal customers. It's a two-way process. When a brand is committed to serving the needs and goals of its clients, they offer products and services with additional functionality and premium features.

These premium products, in turn, save time and money for the customers.

How to Upsell a Client?

Here are the seven upselling strategies to expand your accounts and increase revenue.

1. Ditch Phone and Email; Meet In-Person

Most agencies limit their interaction with clients to phone and email due to time constraints and other reasons. However, in such demanding times, it isn't fruitful for your business relationships. Meeting in person has several advantages.

First, people feel uncomfortable discussing many things on phone calls and emails. Later, these things may snowball into bigger issues and lead to customer churn. So, meeting once a month is a healthy practice that promotes customer loyalty. It fosters customer loyalty, which makes upselling easier.

According to a Temkin Group report, loyal customers are five times as likely to repurchase and forgive and seven times as likely to try a new offering.

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2. Proactively Explore Clients' Needs

Frequently meeting your clients in person has many advantages. It allows you to have a deeper interaction with your clients, helping you better understand their needs. There can be many services they need, and you can provide them. Sometimes, people are so busy managing their daily tasks that they hardly have the time and inclination to realize their business needs. But agency owners can easily identify these needs if they're focused on their clients' concerns. Try to identify your client's needs before they proactively realize them.

And sometimes, even the clients need to be aware of the variety of services you offer once you mention them. It's, therefore, necessary to keep an eye on their problems, growth, and business goals. A greater understanding of your client's businesses will tremendously help you upsell. During in-person meetings, your clients might disclose more than you can imagine.

3. Start Your Relationship With a Smaller Project

Experts recommend you refrain from selling high-ticket items in the beginning. It can be overwhelming for the customers. The best way to start your relationship is to choose smaller projects and gradually move up the value ladder as the trust builds.

Here is the step-by-step sales formula Chad Kodary, the CEO of DashClicks, recommends succeeding as a digital agency.

Step-by-Step Formula to Sell Your Digital Agency Services

Here are the four steps to sell your digital marketing services, beginning with offering DashClicks' InstaSites software that builds professional websites within seconds.

Prepare a list of the local businesses, service providers, and shops you want to target. Create professional websites using DashClicks’ InstaSites app for your target audience, and start your sales outreach. Follow these steps:-

1. Set up a small call center comprising 5-10 sales executives using advanced software (such as VoIP for call center).
2. Ask your sales reps to offer custom websites built by InstaSites free of charge to your prospects.
3. Tempt your prospects with preview links to the websites.
4. After three days, call up again to know their feedback about the website preview.
5. Ask their permission to activate the site if they are happy with the preview.
6. After one week, call them again to get their input on the website and offer local listings on some major listing networks.
7. Get these services fulfilled through DashClicks’ white-label fulfillment center.
8. After two weeks, offer SEO or Google Ads services and get them fulfilled through DashClicks.
9. After six weeks, provide social media account management and posting services and fulfill them through DashClicks.

To know more, read the following article:- How to Develop an Irresistible Offer Selling Websites That Takes Seconds to Create?

4. Focus On Complementary Services

You can think of dozens of complementary services. Here is a scenario. You're running Facebook ads for a client, and the analytics revealed that if the web page layout is changed, you can easily increase the conversion rate by 3%. You can offer your complimentary web design services to fix this.

You can pitch for content marketing services if you think your current SEO strategies aren't yielding the desired results. It can be because of the need for good pillar content on the website and external channels such as blog posts, social media channels, popular sites from the same industry, forums, and question-answer sites.

Similarly, if you offer SEO services, you can also offer local SEO, backlink building, SEM, website design & development, and social media services.

These are the best opportunities you can use to increase your revenue.

5. Offer Top-Notch Customer Experience

CX or Customer experience is a big driving factor for repeat purchases. According to Zendex, 51% of B2B companies switch vendors after poor customer service experience.

The same source also reveals that 66% of B2B customers stopped buying after a bad customer service experience. So, if you want to kickstart upselling, ensure that you offer the best customer experience in your niche.

If you strive to achieve a high customer lifetime value (CLV), upselling wouldn't be difficult. All you need to do is consistently show value throughout the post-purchase retention & advocacy stages.

No wonder 45% of companies cite content and experience management as their number one priority, according to Econsultancy's Digital Trends 2018 report.

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6. Set and Measure Customer Expectations

According to Chris Boeckelman, VP of Marketing (Vice President) at Getfeedback Inc., happy customers are your agency's lifeline; to keep them happy, you must set and meet customer expectations. You should fully train your sales and service teams to meet customer expectations.

You can use customer satisfaction (CSAT) scores as a metric to measure it. Though CSAT is a primary metric in the broader customer journey, it is best practice in the beginning.

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It has one more advantage. When you start tracking your CSAT score, the focus of your entire team shifts to customer experience, and each customer interaction gets increased visibility.

7. Involve Your Team Members

Don't restrict upselling to your sales or business development team. Anyone who works on the project should be involved, even if they don't talk directly with the client. Such team members can share their ideas and insights through the accounts manager.

For example, a design guy feels we can improve the user interface to boost engagement and conversion on the website. In that case, they can immediately share it with the accounts manager and suggest their inputs through graphics and illustrations.

Upselling clients is a team effort.

How to Upsell?

The following videos guide you through the art of upselling.

Here is a short video by Chad Kodary in which he shows you how to secure the upsell:-

It's the obvious and natural approach, and it shouldn't sound obnoxious to the customers. The idea is to refrain from charging aggressively. Still, you make decent money through a one-time fee (OTF) and monthly recurring charges.

Here is the five-video series that explains the entire process of upselling digital agency products using InstaSites software:-

Read this article for more tips on upselling:- How I Would Do $100K in Sales in 12 Months if I Had to Start All Over From Scratch

Final Words

As explained above, the primary objective of upselling should be to add value to the services you provide to your clients. Increasing revenue for the agency is secondary. So, upselling should involve offering an irresistible product that addresses your client's pain points and help them faster achieve their business goals. Agencies should learn this valuable skill and use it as a win-win strategy. You boost your income while your clients grow and improve their efficiencies.

Are you ready for upselling?

It's great if you are receiving massive traffic to your blog or site. But, you also need to make sure that your potential customers stick around once they land on your site. Producing topical content and evergreen content can help you achieve this. Apart from boosting site traffic, it will help in making your site visitors stay longer on your website.

Both topical and evergreen content are proven to offer something valuable to your site visitors. Needless to say, producing both kinds of content will eventually help you boost sales for your business.

Now, to the more important question: Which type of contentātopical or evergreen, offers better results? Also, which type makes your potential visitors stay longer on your site? In this post, we'll discover the answer to these questions and learn in detail about these two content types.

Let's dive right in:

What is Topical Content?

Topical content (also called as timely or seasonal) is the type of content offering timely, relevant, and targeted information and is a great way of capturing user attention.

Simply put, this type of content pertains to any recently discovered information or an event that happened.

It can be event-based (St. Patrick's Day, Valentine's), or time-based (based on particular seasons such as summer). You can easily plan this type of content before time.

Now that you know what topical content is, let's discuss its example to understand more about it.

So far, we know that topical content focuses on current information or events to offer targeted and relevant content to its readers. Now, imagine you are a local roofing company. In case your city is hit by a storm, you can talk about wind damage in your latest blog post. This type of content will prove to be highly useful to your target audience as it will educate them about actionable steps to must take when faced with this kind of situation.

Here's another example of topical content (it's an instance of the discussion around the Fyre Festival):

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What is Evergreen Content?

Evergreen content is content created in a way that it will always be helpful and of interest to its readers. Let's put it this wayāthis content remains applicable and relevant for long periods of time. It is unlikely to be immediately dated.

The purpose behind producing evergreen content is to be easily found by search engines. This content is SEO-optimized to drive blog or website traffic. Here's an example of evergreen content:

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Note: Evergreen content must:

• Incorporate keywords to optimize for search
• Offer a resolution to an industry pain point
• Include references and citations to develop trust
• Offer value for your target audience

Examples of evergreen content include:

• Listicles
• How-to articles
• Tips

Topical Vs. Evergreen Content

As opposed to the time-based nature of topical content, which needs regular updation at your end, evergreen content always stays relevant. But this shouldn't deter you from producing topical content. Seasonal content is beneficial to capture the immediate interest of readers.

Topical Content Advantages & Disadvantages

If you wish to use topical content on your website, here are its pros and cons you should know about:

Pros

• You get to drive traffic from emails, web searches, and social media sites simultaneously to your website.
• To brainstorm topical content ideas, all you need to do is quickly review digital news outlets and relevant industry websites.

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Cons

• Topical content can make it hard for you to stand out from your competitors. This is because there is a high chance your competition might be leveraging similar topical content ideas for their business.
• Chances are, you may need more than topical content to turn your site visitors into buyers.

Evergreen Content Advantages & Disadvantages

If you want to leverage evergreen content, you need to know its advantages and disadvantages. Let’s begin:

Pros

• Evergreen content drives steady traffic to your site because it remains fresh for longer.
• Because there is always someone out there looking to learn about a topic or a new skill, you can use evergreen content to teach such beginners. Listicles and how-tos are great choices to go for at this time.

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Cons

• Once you have posted a generous amount of evergreen content, you may soon run out of ideas.
• With evergreen content, you can’t expect huge spikes in traffic over a brief period of time.

Tips to Use Topical and Evergreen Content

Both topical and evergreen content in liaison to boost your traffic. Here's in detail about how you should use both these content types for traffic growth:

1. Carry Out Regular Topical Content Refreshes

To ensure your topical content remains relevant, you need to schedule regular refreshes for it. The time duration can vary according to the type of content. Blog posts may require refreshes within 2 to 4 weeks. Social media posts, on the other hand, may require a refresh in less than a week.

2. Think About the Long-Term for Evergreen Content

When it comes to creating evergreen content, you need to consider its long-term traffic potential. Ask yourself these questions - Can it be updated if the market changes? Is the content valuable to your current site visitors?

3. Access the Correct Tools

Tools such as Google Trends and Google AdWords offer you valuable information that helps you devise a winning content strategy.

Google Trends lets you know when a specific event gains momentum, rises up, and falls. This way, you know the right time to post topical content on it.

Google AdWords, on the other hand, allows you to find certain queries about your audience and lets you segment information according to location and date.

4. Look for Seasonal Creativity

At first, a particular holiday or event may not appear to be apt for your brand. But, if you brainstorm, you might come up with content ideas that can perfectly pair your brand with the event.

Take this example for instance:

At first glance, you may not think that a car maintenance business could pair well with Valentine’s Day. But, if the business creates topical content on “How to prevent breakdown on your candlelight dinner date on Valentine’s Day,” it can definitely interest its audience.

Here's another example of how Oreo applied seasonal creativity during the Super Bowl power outage:

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5. You Must Update Evergreen Content Too!

So far, we have established that evergreen content lasts longer than topical ones, but you still need to give it a refresh when needed. Ensure you regularly update the studies and stats you cited in the content. Also, fact-check the photos or links you used in your evergreen content. See if they are outdated and make changes accordingly.

Tip: Apart from implementing these tips to use topical and evergreen content, you can also learn how to create a blog that generates continuous traffic and revenue.

DashClicks - White Label Content Marketing Services

If you are a digital marketing agency that wants to deliver enticing and unique content to your clients to help them generate more traffic for their sites, you can think about outsourcing. We recommend you hire reliable white label content marketing service from a trustable white label agency such as DashClicks.

When you partner with DashClicks, you get to deliver 100% unique content to your clients. Doing so will also help you grow faster, without the headache of doing all the work.

Conclusion

So far, it's safe to say that both evergreen and topical content are advantageous for your website. Evergreen content can help provide you with steady visitor numbers. Topical content, on the other hand, helps your website get discovered when your audience is looking for answers during certain events.

So, instead of choosing one type of content over the other, it's important to strike the right balance between evergreen and topical content. This is the only way your potential customers will stick around and keep returning back for more.