Agencies have increasing workloads, which leads to tremendous pressure on the employees as well as management.

Part of the problem lies in the fact that most agencies want to remain lean and thin because of uncertain market demand patterns and intermittent periods of weak demand when employees do nothing but sit idle and tap their toes.

To build a strong project pipeline, agencies constantly practice aggressive marketing tactics. However, they end up securing more work than they can handle. They agree to work on new projects without realizing that they are already over-committed.

But keeping the workflow consistent is easier said than done, as inconsistency in work breeds many unprecedented problems and negative developments.

According to a recent American psychological association study, almost 50% of respondents disclosed that an unbalanced workload was the main cause of stress in the corporate world.

Seven of ten respondents who felt stressful conditions at work revealed that they intended to change jobs within a year.

It should ring alarm bells for the agency owners as they can potentially lose their best employees if they don't find a solution to prioritize workload management. As an agency, you should ensure that projects are completed successfully and on time without causing stress to your employees, which may lead to dissatisfaction and demotivation.

What Is Workload Management?

Workload management can efficiently prevent stressful situations and lower productivity rates in organizations caused by the inefficient and variable distribution and management of work across different individuals.

Workload management is a process that maximizes employee performance. It diminishes chaos so that your employees stay contented and satisfied at the end of each workday without feeling overwhelmed with inconsistent work pressure.

The best part of workload management is that your employees can achieve high productivity without compromising the quality of work.

Image Source: Splunk

Handling Workload Management in the Agency Environment

Workload management is a considerably new practice rare in the agency business. Earlier, managers assigned work based on one's skills, capabilities, and billable time, so things needed to be more flexible and easier to improve.

Currently, agencies practice dynamic and effective workload management, involving frequent meetings and training sessions. This way, you can equally delegate tasks without sending loads of work to a handful of employees and keeping the rest idle even if they are not skilled or experienced.

Here are some of the objectives of workload management:

• Utilize resources efficiently
• Make optimized and realistic project schedules
• Have realistic workload expectations
• Keep projects on track
• Prevent cost escalation
• Making the best use of the available resources

Tips to Manage Your Team's Workload

Here are some tips you can use to manage your team's workload -

1. Assess Your Team's Workload and Capacity

You often have a normal workload, but the scattered work, different project briefs, improper allocation of resources, and inadequate planning make it quite confusing.

It makes the assessment of the overall workload quite difficult.

To work around this, we can take the following measures.

• Grab the full list of the projects and processes you are supposed to manage
• Determine the scope of work and time taken to accomplish multiple deliverables
• Split bigger projects into smaller tasks and processes
• Prioritize the tasks based on urgency
• Assess your team’s bandwidth
• Assess the workload on each team member
• Use tools and templates to accomplish different tasks on time

Pro Tip: If the work is outside your team's bandwidth, hire white-label services. DashClicks offers quality white label fulfillment services to thousands of agencies worldwide and helps them thrive in this tough marketplace.

2. Allocate Resources and Breakdown Individual Workload

When you clearly understand who is responsible for what and how to accomplish the entire project in time, assigning work will become pretty straightforward. While allocating resources, keep in mind an individual's skills, availability, and capacity.

Here are a few tips for balancing your team members' workloads during resource allocation -

• Give preference to top-priority tasks first
• Implement time management practices
• Assign the job according to the expertise and experience of an individual
• Keep all channels of communication open and conversation flowing seamlessly. Implementing an employee communications app can be an effective way to achieve this, enhancing team collaboration and keeping everyone connected in real time.
• Keep everybody in your team in the loop as tasks are completed

Image Source: Asana

Pro Tip: You can use tools like Trello, Kanban board, or project management tools like Asana.

3. Monitor Schedules and Project Progress

The 3rd phase is the most crucial. In this phase, you need to track the employee performance and be ready to change things if necessary.

Pro Tip: Conduct meetings if required. If major meetings are difficult to conduct because of a lack of time, you can conduct brief meetings to resolve smaller issues and bottlenecks. Japanese are perfect at this art so you can learn from their popular management practice Kaizen.

Agency Tip: You can use DashClicks Projects App, a project management app created especially for agencies to manage your agency's workload. Our white-label project management app provides the easiest and most powerful way to manage your projects, teams, customers, and processes. Use our white-label platform to run your entire business. Save time, hit your goals faster, and create a transformational experience by leveraging the DashClicks ecosystem.

Managers should make sure that the high productivity targets are achieved without burnout. If you feel that an individual is facing difficulties accomplishing certain tasks, you can reassign those to someone else.

Keep asking for status reports when the tasks are in progress and ask the individuals if they face any difficulty performing them.

4. Have Realistic Deadlines

Unrealistic deadlines are a prime reason why a heavy workload of unfinished tasks piles up. The best strategy to resolve this issue is to split huge tasks into smaller ones, assess the skills required to complete them, and assign them to the right individuals.

Pro Tip: You can also try task batching which is a productivity strategy involving grouping similar jobs together to complete them in a single batch.

Image Source: MintLife Blog

One major advantage of using this technique is that you can accomplish a lot of tasks in little time without wasting time multitasking on non-similar tasks. It allows you to focus on similar tasks and perform them in rapid succession.

Must Read: 8 Proven Ways to Overcome the Daily Grind for Agencies

Final Words

Implementing team workload management could be a game changer for your agency, allowing you to accomplish your tasks quickly without causing burnout and employee dissatisfaction. Planning is the best part you must focus on, followed by the tools and processes.

Never underestimate the importance of training and mentoring. If you think that some of your team members need training, be quick to conduct small sessions. Cut most manual processes and try automation. You will be amazed at the productivity levels you can achieve with these measures.

Agency owners rejoice every time they win a new client. But, along with this victory comes huge responsibilities and loads of activities to perform.

To scale your agency, you should have time-saving processes in place that you can bank upon. Marketing report templates are a wonderful method to streamline your processes and day-to-day agency tasks.

These reports not only provide in-depth analysis and insights into the campaigns but also keep your clients happy and satisfied.

Why Are Marketing Report Templates So Crucial?

With increasing business, reporting demands also increase. There isn't much anyone can do about that.

If you go the old-school way, using manual spreadsheets or screenshots, it's impossible to serve all of your clients, especially when you're trying to scale.

The amount of time required to generate reports is simply mind-boggling and hiring a full-time employee to churn out reports is illogical.

A marketing template is a must for your agency because it helps you cut wasteful practices and makes your processes highly optimized and goal-oriented.

Image Source: Databox

Here are some of the benefits a marketing report template offers.

1. Consistency and Standardization

Standardized reports look professional and cast a good impression of your agency. After all, you can't really send SEO reports where traffic analysis is on the first page one month and on the fourth the next.

Clarity and consistency are the keys when it comes to generating marketing reports. It helps in client retention.

Respect your client's time, and don't make them hunt through a pile of disarrayed information to find the most desired metrics. Help them improve their campaigns, increase revenue, and boost customer satisfaction through clear and concise reports.

Templates are the best way to present data in a visually appealing format. It can be customized and used by any individual or stakeholder. You can easily identify historical trends and build trust using marketing report templates.

2. Save Time

The biggest advantage of using marketing templates is that they save plenty of time for you. Digital marketing comprises SEO, PPC, Social Media, and email marketing campaigns, and tracking all the key metrics is time-consuming but pivotal to your success.  Marketing templates and a dashboard can help you track your campaigns egregiously while saving you tons of time. Reports can vary based on campaign goals, and you can tweak your templates to generate such reports. Prebuilt templates can be re-used when you want to scale.  Agency Tip: You can use the DashClicks InstaReports App, a marketing reporting software to generate professional-grade digital marketing reports. It is an automation tool that can fetch analytics data from numerous third-party platforms and Google Analytics. You can create reports in seconds using this app.

3. Scale With More Certainty

During onboarding and afterward, you have a long list of tasks on your to-do list. The automation tools and prebuilt marketing templates help you scale with maximum certainty. InstaReports, a client reporting tool, is an effortless way to print reports in a few seconds.

Furthermore, these reports are error-free compared to manual reports. You need to generate five times more reports when you grow from a mid-sized agency to a large agency. You can't do this unless you have a template-based system and a robust automation tool to help you.

In short, marketing report templates help you better visualize data and generate meaningful numbers.

Marketing Report Templates Your Agency Must Know

Before you decide how to generate the marketing report to scale,Ā let's discuss the most popular report templates you should be aware of. Consolidate your digital marketing reports with these templates to make your clients understand the campaigns better.

1. General Marketing Report Template

When you're using multi-marketing channels and want to present a consolidated report to explain the impact of your efforts on your client, a general marketing report template is the best solution. It provides analytical snapshots of your campaigns - all in one place.

A general marketing report becomes crucial when you need to generate integrated campaigns and a dozen reports, which can be frustrating for you and your client.

Condensed data helps the decision-makers compare the performance of different channels and campaigns and make the most optimal marketing strategy.

A general marketing report contains the following:

 
• Your client’s business goals and how to achieve them using different strategies
• Goal tracking
• Paid vs. organic leads
• The most relevant metrics and KPIs
• Conversion rate and revenue generated
• Campaign snapshots from various campaigns such as email marketing, PPC, and social media
• Useful insights
• Recommendations based on the insights, including the campaigns that can boost results but aren’t being used currently
• Services you can upsell using the above insights

Agency Tip: Reports can be arduous and overwhelming for the clients. So, always include a report summary. It should consist of the key takeaways for quick understanding.

2. Digital Marketing Report Template

A digital marketing report looks like a general marketing report, but it mainly focuses on online marketing channels. It includes granular details from your SEO, PPC, social media, email marketing, Quora marketing, video advertising, influencer marketing, and so forth.

A digital marketing report contains the following:

• Goal tracking

• Social media Analytics
• Facebook Ads
• Instagram Analytics
• Twitter Analytics
• LinkedIn Ads

• SEO metrics
• Website Traffic
• Page views
• Traffic metrics by channel and device
• Bounce rate

• Social media Metrics
• Engagement metrics
• Follower growth
• Conversions

• PPC metrics
• Click-through and conversion rates
• Cost per lead or cost per conversion of paid channels (Google Ads, Bing Ads, etc.)
• Revenue by channel

Agency Tip: Agency owners should know the difference between KPIs and metrics. To prevent yourself from using vanity metrics, always analyze your client's goals and the metrics that can best measure your performance against these goals.

3. SEO Marketing Report Template

To evaluate your organic search strategy, you should use the SEO marketing report template. It contains all the vital details of your client's website's performance on search engines.

In an SEO marketing report, you can include the following:

 
• Engineered and acquired backlinks
• Organic traffic metrics gathered from Google Analytics
• Organic conversions metrics such as CTR (clickthrough rates) on blog posts
• Keyword rankings
• Page load speed
• Traffic metrics by channel and device
• Engagement metrics (e.g., bounce rate, time on site, pages per visit)

4. PPC Marketing Report Template

You would like to know the ROI for every dollar you spend on paid ads. It makes tracking your PPC performance essential. A PPC marketing template, therefore, should include the following:

 
• Conversion rate
• Cost per click (CPC)
• Cost per lead or cost per conversion of paid ads
• Clickthrough rate (CTR)
• Return on ad spend (ROAS)
• Quality score
• Impression share

5. Web Analytics Report Template

If you run multiple web 2.0 campaigns for your client, then a marketing analytics software is the way to go. It may include website development, SEO and paid Google campaigns and content marketing, etc.

Like the templates discussed above, web analytics templates also include the most relevant metrics to track performance against your client's strategic goals. Compare traffic sources and paid vs. organic performance and see the full picture in one place.

6. Social Media Report Template

Social media is the best way to create awareness, nurture your leads and convert them in the B2C and B2B space. Social media marketing goes beyond posting videos and pictures. It involves finding what resonates with your audience the most. So, tracking your social media campaigns across different platforms through relevant metrics becomes essential in today's business environment.

You can include the following metrics in a social media report template.

 
• Reach and impressions
• Amplification rate
• Audience growth rate
• Clickthrough rate (CTR)
• Engagement rate
• Video views
• Virality rate
• Conversion rate
• Website traffic from social channels

7. Email Marketing Report Template

Email marketing is quite effective and it's important to track your email marketing campaigns effectively. Using an email marketing report template will tell you where you need to improve and make your campaign even more engaging and conversion oriented.

You can include the following metrics in your email marketing report template.

 
• Open rate
• Conversion Rate
• Click-through rate and top-clicked links
• Email Sharing/Forwarding Rate
• Subscribe and unsubscribe rates (including any spam reports)
• Open rates by region (especially if your client’s mailing list has a high number of subscribers in different geographical areas)
• Delivery rate
• Bounce rate
• List Growth Rate
• Overall ROI
• Session duration

8. Local SEO Report Template

Local businesses, such as restaurants, toy shops, spas, cafes, boutiques, salons, pet shops, bakeries, and dentists, can benefit heavily from local marketing. A local marketing report template contains the key local insights to boost your business's search visibility. It also helps you attract more leads to increase footfall.

You can include the following metrics in your local marketing report template.

 
• Google Business Profile (GMB) insights, i.e., number of searches, calls made, clicks, reviews, and map views
• Google local ranking
• Customer acquisition costs
• Web chat conversion rates
• Traffic & lead sources
• Best performing location
• Sessions by geographic location
• Keyword rankings for local SEO-related terms

Final Words

The ultimate objective of generating reports is to keep the clients happy and informed about the direction and progress of your marketing efforts. Since client retention is central to your agency's growth, you can't afford to generate lousy reports. Apart from the quality, the frequency of the reports is also crucial to your success. Automation is the only answer to creating multiple reports in a fraction of the time it takes to generate them manually. Using the best marketing report templates will give you an edge over your competition and boost your branding.

With robust automation tools like DashClicks' InstaReports app, generating professional template-based reports is a walk in the park. Use our white-labeled reports to showcase your performance, efficiency, and professionalism. All it takes to generate a professional report is a single click.

We all know this for a fact ā competitor analysis is a big part of digital marketing.

You need it in order to understand your target market and make better marketing decisions.

Today, a lot of companies gain competitive insights with the help of organic or paid traffic analysis. But one area that more and more companies need to pay attention to in order to gain such insights is “social media.”

Social media can unveil so much about your rivals’ strategies and that too for free! Just think about it – When you analyze your competitor’s social media business accounts, you get to know what best practices you should put in place for content creation. You can also see what your audience likes to engage with. You can even learn more about the “voice and tone” your audience enjoys the most.

Now, we know you are here because you are looking for ways to be more competitive and successful, so it’s time we discuss how to gain competitive insights on social media (that too free of cost!). Let’s begin.

Why is Social Media Competitive Analysis Important?

Before we move on to our main subject, let's discuss how monitoring your competitors' social performance helps your business.

Social media competitive analysis is the process in which you evaluate your rivals on social media platforms in order to develop strategies and search opportunities for growth. When you carry out such an evaluation, you get to recognize the weaknesses and strengths of your competitors. This, in turn, helps you create a solid social strategy of your own.

Another benefit of carrying out a competitor analysis on social media is that you get deeper insights into who your target audience is. You gain vital information about them, such as:

• The social media platforms they hang out on.
• The kind of content they are searching for.
• How they consume content.
• The best time to engage with them on social media.
• What their pain points are.

Image Source: Planoly

How Do You Get Free Competitive Insights On Social Media?

All said and done, it's now time we discuss how to gain free competitive insights on social media. Let's begin.

1. Check Your Rivals' Most Engaging Content

Chances are, you may have tested your own social content many times. And you may have also found the process resource intensive as well as time-taking.

The thing is, the time you lose in testing your own content can translate into missed opportunities and a lot of hits and misses. Instead, here's what we recommend you do ā check your competitors' best performing content to get an idea of the best practices you need to follow at your end. And, you can use a tool for it to speed up the entire process.

We suggest that you use Semrush's Social Media Tracker to identify the most engaging content of your competitors. The free tool tracks a massive database of social media business accounts. It can easily offer data-driven insights on your competition on social media.

Take a look at the steps you can follow to use the tool to check your competitors' best performing content:

A. Suppose you have chosen Facebook to check the kinds of posts that perform well on it for a competitor of yours. Enter your competitor’s domain in the Social Media Tracker and then choose the “Facebook” tab.

B. You will be presented with the posts that have got the most engagement during the time period you entered. Analyze the posts to know what you need to do in order to create content that your audience will like. Checking out your competitors' most engaging content will also give you creative inspiration for compelling post ideas.

2. Know the Best Performing Hashtags of Your Competition

Hashtags form an extremely important part of social media strategy. As they help people find your social media accounts, you need to select them carefully.

After searching for relevant and trending hashtags, you should also take a look at the hashtags your competitors are using. Ofcourse, branded hashtags won't be of any use to you, but you can look at the industry-specific hashtags that are performing well for them.

You can use Semrush’s Social Media Tracker to know the best performing hashtags of your competitors as well. Open the tool, follow the steps we discussed in the first point, and then select the “Hashtags” tab. You will get the list of the best performing hashtags for your competitor on Facebook (change the social platform to see hashtags for other platforms as well).

Along with the list of the hashtags, you will also get to know how they have been used. Pretty cool, isn't it?

3. Look at Your Competition's Paid Campaigns

We agree that it's important to review the organic social strategies of your competitors. But, it's equally crucial to analyze their paid campaigns.

Why do this?

To check the promotions and copy they have put in place to try to hook their target audience. You even get inspiration for your own campaigns.

To see all your competitors' active ads for free, use Meta Ads Library. Type in the name of your competitor in the search bar and you will be presented with their live ads. When you do this, you can easily check the products, keywords, and promotions that your competitors are focused on at the moment.

Tip: If you are looking for a 100% white-labeled Analytics platform for marketing agencies, then you can use DashClicks' Analytics app. The app helps you monitor and report on all your marketing campaigns in a single place. The best-in-class marketing analytics platform also allows for integrations such as Google Ads, Facebook Ads, CallRail, and Google Analytics.

4. Check Your Competitors' Posting Schedules

One surefire way in which you can boost engagement on your posts is to post at the correct time. Yes, we are talking about the time period your audience is most active in.

To know the ideal days to post or the best times in a day to post, you can check the posting schedules of your competition by visiting their profiles.

5. Check Your Competitors' Long-Term Strategy

To stay competitive in the long run, you need to understand the long-term goals of your competitors. And for this, you need to see on which platform they are trying to develop a visible presence. You also need to see the different channels they are targeting for growth.

Checking your competitors' long-term strategy simply gives you an idea about where you need to focus more resources for further improvement. So, ensure you take steps for the same.

DashClicks' White Label Social Media Services

Are you a digital marketing agency that's currently struggling with social media for your clients? If yes, then you can think about hiring DashClicks' white label social media services. The social media marketing experts at DashClicks know how to gain traction online. They are well-versed with the art of getting more shares and likes and hold experience in interacting with audiences on LinkedIn, Pinterest, Twitter, Instagram, and Facebook.

Conclusion

From analyzing your competitor's most engaging social media content to checking their paid social strategies, you can easily gain extremely useful insights into the social media activities of your rivals (free of cost!).

Now that you are well aware of how to gain competitive insights on social media, you can begin to carry out your own competitor analysis. When you do this, you will gain in-depth knowledge about your audience and create a winning social media marketing strategy in the end. Good luck!

A bounced visitor is a colloquial term for users who quickly leave your website and never return. Unfortunately, it often surfaces as a disgusting problem for digital marketers. When users don't find what they are looking for on your website in the first few seconds of landing, they bounce ā and so does all the marketing value you could have gained from them. Luckily, a step-by-step process can drastically reduce your website's bounce rate.

What is Bounce Rate?

The bounce rate is the percentage of your site visitors who spent a few seconds on it and then left. Usually, they view only a single page. Bounce Rate is an important metric to consider when evaluating the success of your website.

The higher your bounce rate, the more people are quickly turned off by your website content. Using this metric, you will easily determine which pages on your site aren't attracting visitors.

Remember: A bounce is a single-page session to a website.

How to Check Bounce Rates?

Here are the different ways to check bounce rates based on various factors through Google Analytics:-

• Behavior > All Pages > Bounce Rate (see which pages have higher or lower bounce rate)
• Acquisition > Channels > Bounce Rate (see what type of traffic has the lowest bounce rate)
• Acquisition > Source/Medium > Bounce Rate (see which referral mediums have the lowest bounce rate)
• Acquisition > AdWords > Campaigns > Bounce Rate (see how your AdWords campaign fares when it comes to bounce rate)

Why Should You Care About Bounce Rate?

The bounce rate is important because a high bounce rate percentage is directly linked with a low conversion rate. In addition, a high bounce rate may negatively impact your clients' website rankings on search engines as it indicates a low-quality user experience.

The good news is that once you determine your client's bounce rate percentage, you can implement plenty of tactics to entice visitors to stay longer and, ideally, make a purchase.

What's a Good Bounce Rate?

According to HubSpot, a good bounce rate was estimated to be anywhere between 26% to 40%, though it depends more on the industry.

We can assign no standard numerical value to a "good" bounce rate as it's a variable factor. Your client's site objectives and the business they are in can impact the bounce rate. However, a bounce rate that exceeds your client's industry average can be a red flag.

Image Source: Siege Media

Sometimes, your website provides instant answers to user queries such as Questions Answer sites like Quora, and websites that provide information on currency rates, stock market updates, weather updates, etc. Here a high bounce rate is obvious and not bad, as people quickly find what they want.

However, it's only true for some queries a user enters into a search engine. People often leave the website because it provides them with information about bananas when looking for apples. Irrelevant content can aggravate the bounce rate. It may also happen when the website is a bit difficult to navigate.

So, there is no such thing as a "good" bounce rate. The metric is highly variable and depends on multiple factors. However, you need to monitor it constantly and set a benchmark so that you can track your progress.

Tips to Improve Your Website's Bounce Rate

A page's bounce rate is the percentage of visitors leaving the page without interacting. It indicates that your content is not engaging visitors or meeting their search intent.

High bounce rates may indicate problems with the site's content, such as unclear navigation, broken links, or a lack of compelling content. They may also suggest that users need help finding what they are looking for quickly enough.

How to Improve Bounce Rate?

If you've done everything in your capacity but still can't deal with this annoying issue, check out these 13 tips.

1. Optimize Your Homepage & Use Google Analytics

The homepage is usually the first place a visitor goes to on your website, so it should be fully optimized to capture their attention and direct them to the desired action.

Avoid unnecessary clutter and keep your homepage concise and to the point. Ensure to include the most important content up front. Try to keep the homepage's length below three scrollable pages.

Make it visually appealing and easy to read by breaking up long blocks of text with subheadings, bullet points, and short paragraphs.

Google Analytics is one of the best tools to start with. You can also use the DashClicks Analytics App, which integrates with numerous platforms and analytics tools to provide a vivid and clear picture of your website's performance.

2. Add a Call-to-Action (CTA)

Don't forget to add a call to action on every website page. CTA is a chance to engage a customer who is about to leave your website.

What's a Call-to-Action (CTA)?

CTA is an action the webpage's visitor can take, such as clicking a button to receive more information or make a purchase. Research has shown that adding a call-to-action to the bottom of each page increases conversion rates by more than 30%. According to a MixPanel study, including one clear CTA in emails boosts clicks by 371% and sales by 1617%.

If they're interested in your product, inform them where to buy it. If they want more information, tell them how to contact you. Whatever you want visitors to do, make it obvious with your CTA. Follow these tips to keep those bounced visitors from leaving your site. By addressing these issues, you're sure to win over more users and keep them returning for more.

3. Improve Your Website Design and User Interface (U/I)

Use an effective website design that is both user-friendly and visually appealing. Make navigation easier, so the visitor can find what they are looking for in a minimum number of clicks. Overall, the content and design should be so engaging that the visitors stay on your website for some time. Deliver relevant information on the landing pages to boost conversions.

Your website is a key factor in your success. It shouldn't be outdated. Your website needs to be professional, engaging, and easy to use in today's digital world. It should represent your brand and drive traffic to your site.

Agency Tip: You can use our Sites App to design professional-grade websites that are designed to load faster, rank higher on search engines, and engage visitors with the right content and design. These websites are developed using niche-based templates and are content ready. All you need to do is inject your clients' contact & business information and logo into the software, which will provide you with the complete website in a few seconds. To create bulk websites, you can use our InstaSites App.

4. Develop a Responsive Website

A website that is not responsive can turn potential customers away. Implementing a responsive website design will increase your online traffic and sales. A responsive website will look the same on all devices, making it easier for people to do business with you no matter what they use.

Companies are now noticing the importance of a mobile-friendly site. Customers who visit your site on their phone or tablet will see an optimized design for their device. Statistically, more than 50% of internet traffic comes from mobile devices, and nearly 60% of all purchases are made from them.

5. Use the Right Keywords

Keywords are the bedrock of any successful content marketing strategy. First, you need to perform a brief research and then identify what keywords you want to rank for. It must include both short-tail and long-tail keywords. You should then tailor your content on a page-by-page basis to fit those keywords in a natural way that provides value to the reader and is relevant, given the context. You should also find the keywords people use during voice searches.

6. Create a Seamless User Experience

Users will look to interact with your site in a way they're comfortable, but if the flow to accomplish tasks is awkward or interrupted because of broken links, etc., they'll bounce without thinking twice.

What can you do to resolve this?

Check your site's usability: Conduct user testing to ensure your site is easy to navigate and use.

Pro Tip: Make sure your website loads quickly, as a slow-loading website will increase the bounce rate and decrease time on site. According to Maura Monaghan of Website Builder Expert, even a one-second delay can drop conversions by 4.42%.

7. Develop Quality Content

Without engaging content, you won't make it through your funnel's first step. In the absence of quality content, bounced visitors will likely click away before even seeing what you have to offer. On the flip side, a high bounce rate could also result from a high click-through rate ā but the users don't stay long enough to find out. This problem is called a "false exit." To resolve it, make your value proposition clear and concise. Also, follow up with the right messaging to bring back users to your website.

Remember: Bounced visitors aren't necessarily lost customers ā they aren't ready to buy yet.

Pro Tip: Use videos and images to boost engagement. Visual content can be highly engaging if used creatively to offer value to your clients and educate them.

8. Determine the Root Cause of Your Bounce Rate

You've improved the website usability and design and added engaging and mobile-friendly content, but your bounce rate remains high. In such a scenario, you need to determine the root cause of the problem before moving forward to fix it.

Check your site's analytics. You can also use the DashClicks Analytics app. Also, ask a friend to glance at your site and tell you what they think is causing them to leave quickly. Another option is to use emotional triggers. These can help you determine what, if anything, is spurring people to go.

Remember: You may need a lot of time and effort to eliminate every cause for a high bounce rate. So, you should focus on the most pressing issues and implementing solutions.

9. Don't Overload Your Site With Ads

While ads are a great way to make money from your site, they can also frustrate visitors. If they are placed to take over your screen and make it impossible to view the content you came for, you've got a serious problem. Avoid pop-ups and auto-playing video ads that can annoy those seeking information. If you have ads on your site that trigger a high bounce rate, try using fewer of them, and make them less annoying and distracting.

Image Source: Opera Blogs

10. Use Animations and Transitions

Modern websites use animations and transitions to navigate between pages, a significant advantage in today's internet landscape in terms of user experience. Try to use animations and transitions that make sense and move your users from one place to the next without confusion.

11. Don't Make Users Hunt for Key Information

The key information about your products and services should be easily accessible on your website. Also, ensure that your company name, address, and contact information are easy to find. Users want to know who they're dealing with and don't want to spend time hunting around for it.

12. Don't Surprise or Shock Users With Unexpected Behaviors

Remember that unpredictable behaviors you display on your site can cause users to leave. If you have the following things, you may lose visitors.

• Unexpected animations or transitions
• Content that is out of order
• Difficult to read content

13. Test, Then Test Again

So, you've implemented all the tips above, but your bounce rate is still high. What now?

Remember, standard solutions don't always work. That's why it's important to test, test and test again. Once you find the best solution for your situation, make it a priority to keep your site clean and updated. You'll lose visitors if your site is cluttered, outdated, or otherwise difficult to use. Stay on top of the alerts in your analytics to detect issues before they become serious problems.

Final Words

Generally, a high bounce rate is not a good thing. We have given a lot of tips above to address this issue. Still, if you are stuck and a high bounce rate continues to frustrate you, use DashClicks Analytics App to figure out the possible reasons. Perform a competitor analysis to see what's going wrong and what your competitors are doing to minimize the bounce rate.

To develop trouble-free websites, use our Sites App or InstaSites App (for building bulk websites.) You can create and manage your websites using our white-label drag-and-drop builder for agencies without IT or coding knowledge. Edit these websites with our CMS like a breeze and handle many such issues without having to contact the developers.

Today, the most successful strategies can be seen taking an integrated approach. The biggest example of such a strategy is the integration of both your SEO and PR (public relations) efforts.

Now, you may wonder ā SEO is about rankings, while PR is about the management of a brand's image. What can they possibly do together?

Well, as digital marketing strategies continue to evolve, the lines between the actions and objectives of different teams have started to blur; SEO and PR are no exceptions to this. Both can work hand in hand to expand the online impact of one another.

In other words, here's what we are talking about:

When it comes to moving ahead in the competitive business landscape, online presence and performance are both top priorities for a business. Therefore, pairing your SEO content strategy with your PR efforts can definitely work as a winning combination. When SEO and PR work together in tandem, every message of your brand can capture attention, resulting in greater online visibility, increased brand awareness, and a potential boost in sales.

In this post, we take a closer look at how both SEO and PR can work together and how a solid SEO PR strategy can benefit your brand. Let's begin:

What is PR?

PR is the set of strategies and techniques associated with managing how information about a company or an individual is disseminated to the media and public in general. The principal goals of PR are:

• Maintaining a brand image.
• Disseminating crucial company events or news.
• Putting a positive spin on any negative event.

PR can occur in the form of a company press release, social media posting, news conference, interview with journalists, and much more.

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Also, do you know what PR professionals are skilled in?

Creating content that captivates the audience, generates buzz, or becomes newsworthy.

What is SEO?

SEO, short for search engine optimization, refers to the optimization of websites and pages so that they are easily found via Bing, Google, and other search engines.

Simply put, SEO is when you take steps to help a content piece or website rank higher on Google.

Why Is Digital PR Important for SEO

You may already know about traditional PR (newspapers, television, magazines, and radio). But in this post, we are going to talk about the importance of digital PR to SEO.

Digital PR tries to build and establish a trustable brand reputation online, which gives a push to your SEO efforts too. After all, both PR and SEO are about developing authority in some or the other way.

Here’s more on how digital PR benefits SEO:

• Digital PR helps SEO by offering opportunities for valuable mentions and backlinks across multiple channels and mediums. A vital key to increasing organic search rankings is high-quality links, and PR can help provide the same.
• PR also increases awareness of your brand, management, offerings, and company. This, in turn, helps build a solid reputation and authority for your brand.
• When your PR campaign is successful, the trust and authority you gain through it passes to your site. Google takes note of this because the search engine always wants to show its searchers trustworthy, high-quality sites in SERPs.
• Digital PR concentrates on social media and influencer outreach, often resulting in links back to your brand and offerings. The result of it all? You reach more people and build your audience. It can increase your SEO and rankings as well.

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How SEO and Digital PR Can Work Together?

Now that we have established how digital PR can benefit your SEO, it's time to double the impact. For this, you need to look for ways to integrate SEO into your PR activity. Here are some SEO PR tactics that help do the same:

1. Use Keyword Research

Something that forms a huge part of an SEO strategy is keyword research.

What is it really?

It is the process of identifying those phrases or words that individuals are searching for. The ones you choose are linked in some specific way to your brand, its offerings, etc.

Keyword research and usage helps a brand produce content that holds relevance to their audience. This, in turn, helps increase the chances of the brand's website achieving a higher ranking in the SERPs.

Now the catch here is, you can provide a list of your research keywords to your PR professionals so that they integrate them into their content too. This way, you utilize keyword research to integrate SEO in your PR activities.

2. Concentrate on Earning High-Quality Links From Digital PR Campaigns

Developing great digital PR campaigns demand effort and time on behalf of your PR team.

The good news is, with every effort your PR team makes, you can let your SEO soar too.

How?

One SEO PR tactic you can follow is to focus on gaining high-quality links from your digital PR campaigns.

Links that result from these campaigns, such as the ones included in renowned news sources, lead back to the landing page of your site.

These links help strengthen your brand's authority, resulting in increased rankings on SERPs.

Interestingly enough, digital PR is a clear winner when you talk of link building tactics. Take a look at the pie chart below:

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3. Request Links

A lot of times, when a blog or a news site mentions your events, offerings, management, or brand, they may not include a link back to your site.

If you notice this, you can ask your PR team to contact these blogs and sites and request them to include a link back to your landing page.

But how will you if someone mentions an element of your brand in their content?

It's fairly simple. You can use Hootsuite or Social Mention for the same. Or, you can set up Google Alerts (ideal for small businesses).

4. Collaborate on Content

To integrate SEO into your PR activity, bring both your SEO and digital PR teams together to collaborate on content. It will enhance both your brand's image as well as boost rankings.

How, you may ask?

For instance, both the teams can work on creating interactive content, and then the PR team can get in touch with influencers to help spread the word about your brand's offerings.

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5. Focus On Off-Page SEO

Off-page SEO is another important element of a solid SEO strategy. It is linked with the actions you take outside your site in a bid to improve your SERP rankings. An example of such an action is link-building.

The great thing is, you can obtain better links by combining your PR knowledge with SEO.

For instance, PR teams often build relationships with famous bloggers and social media influencers with a huge following. Your PR professionals can encourage these bloggers and influencers to share links to your site with their subscribers, dedicated fans, and followers. These links can make your website appear more trustable and authoritative to the search engines, which will, in turn, lead to an increase in your rankings.

Analyze Your SEO PR Activity

Tracking, measuring, and analyzing your SEO PR activity is important to know if you need to re-strategize. It also helps see what's working for your brand.

To check if your tactics are working or not, determine which KPIs and metrics you will track. Select the ones that shed light on what you should know and also help in making improvements to your future campaigns.

Examples of such metrics include:

• Keyword rankings
• Backlinks
• Organic website traffic
• Number of referring domains
• Click-through rates (CTRs)
• Domain authority

Now, the question is, how can you obtain these metrics? Use a free online tool called Google Analytics.

We also recommend that you use DashClicks' Analytics app. It helps you monitor and report on all your marketing campaigns in a single place. You can easily check granular data insights on this best-in-class white label reporting software.

DashClicks White Label SEO Services

Are you a digital marketing agency that lacks the time or the resources to provide result-driven SEO services to your clients? If yes, then you can consider hiring DashClicks' white label SEO services. If you choose these services, you can get your client's site ranked at the number one spot for different search terms in Google.

Wrapping It Up

So far, it's easy to see how SEO and PR can work together as teammates when it comes to gaining positive results for your brand. Ensure you utilize keyword research, focus on building backlinks to your site, and collaborate on content marketing efforts to combine digital PR and SEO. It will help you expand your audience and increase your rankings on SERPs.

Lastly, don't forget to analyze your results. This will help you know what's working and what needs re-strategizing. Good luck!

The digital marketing industry is rapidly growing, but agencies are still striving hard to survive, retain their clients and expand. There can be numerous reasons behind that.

Digital agencies in the US registered the highest revenue growth in 2021 since 2000. Among the many challenges, the major ones include a shrinking team size trend and more and more businesses switching to in-house marketing.

To counter this, many agencies are opting for automation. With effective automation processes, you can easily overcome the negative impacts of a shrinking workforce.

The Current Trends in the Digital Marketing Industry

Agencies are also experiencing an increased demand for more specialized services, and to meet these demands, they need the right tools to grow and offer a variety of services to their clients.

As an agency, you can't afford to shoot in the dark, as precision, data-driven marketing, and automation have become the industry watchwords.

Social listening becomes an extremely important strategy in the scenario.

Brands have been using social media to market their products and services for a long time because of a spurt in social media usage around the globe. Many brands use social media listening tools to get insights about market trends.

Social media listening tools are also used to formulate content strategy, conduct a comparative analysis, monitor campaigns, boost brand growth and find influencers.

With social listening, agencies can add value to their deliverables and get powerful insights to attract new clients.

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In generic terms, social media listening has revolutionized the industry by focusing on customer-generated media across different social platforms. Businesses are doing it to forecast market trends and improve their marketing campaigns based on what customers are saying about their brands and products.

It has emerged as a wonderful strategy to analyze social media sentiment and design a robust strategy.

How to Use Social Listening to Grow a Digital Marketing Agency?

As an agency, you can support your existing clients with social listening. You can minimize their efforts and tell them what to do. An in-depth, comprehensive social listening analysis can open the floodgates of valuable data businesses can use to boost their sales and branding.

A mere half an hour of social listening can provide you with so much marketing data that you can gather a lot of input to formulate a robust marketing strategy for your clients. They would be happy to see the quality and relevance of this data.

The Scout Agency's director of social media, Britanny Fryman, says they have registered triple digits growth year after year just by practicing social media listening.

Here are some useful tips for using social listening to grow your digital marketing agency:-

1. Embrace Changes With Dynamic Strategies

The pandemic has shown us how to survive by being agile and flexible.

The market dynamics are constantly changing, and so are the customers' needs. As an agency, you can ensure your success by proactively uncovering those changing needs for your clients through social listening.

It had become even more pronounced during the pandemic when people changed their priorities, and their social conversations provided deep insights into what they were thinking.

To stay ahead of the competition, you should constantly eavesdrop on social media.

L'Oreal, the famous cosmetics company, uses social listening to fuel its product development cycle, according to its senior VP of global open digital innovation and business development, Esohe Omoruyi.

In 2011, L'Oreal needed clarification on which hair product to develop next. The three obvious options were ombre, splat, and tie-dye. They used social media listening to know the most promising trends. Their modus operandi was simple. They performed comprehensive research on YouTube and gathered user-generated content to understand what customers thought about these products.

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They also invited influencers to help them decide which product to focus on. Finally, with the help of social media listening, and analysis of Google Trends, they went with the Ombre Hair Oil trend. The result was the development of the product L'Oreal Feria Wild Ombre, which became a massive success and is still popular.

Ingredient, the famous food marketing agency, uses social media listening to know what customers are talking about, to stay ahead of the competition, and for lead nurturing.

2. Expand Your Capabilities

Businesses worldwide are using social media listening to get deep insights about their audience and boost their product marketing strategies.

The trend is quite popular in the food and beverages, cosmetic, electronics, and apparel industries.

Pro Tip: You can use DashClicks' white-label fulfillment services to expand your capabilities without hiring an additional workforce. For example, if you specialize in SEO, you can offer content marketing, paid advertising, and social media account management services and diversify your portfolio.

Please watch this video to know more -

3. Create High-Quality Content That Resonates

Since content marketing is extremely effective and the lifeline of marketing campaigns for various businesses, it is crucial to create content that resonates.

Most companies fail at content marketing because they cannot produce high-quality content that their audience loves. 51% of customers are likely to unfollow a brand if it provides irrelevant content.

It has become even more important post-pandemic because people have very less attention span online. Social listening goes one step ahead in addition to your clients' owned channels. It helps you closely monitor your customers' trends and the hashtags they use.

You also know their pain points and how they relate to your brand. It provides a wholesome understanding of how an audience perceives a brand and what they expect. Brands also track mentions of their clients, so they can get accurate data to build their content strategy.

High-quality content is educational and entertaining, and it makes life easy for your target audience by adding value to help them achieve their objectives.

4. Do Performance Tracking of Marketing Campaigns

The success of a marketing campaign is crucial to the satisfaction and retention of clients and, ultimately, an agency's growth. Shallow metrics like engagements and impressions may not be enough to understand what your audience loves.

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Many businesses have started investing in social listening to improve their campaigns because it provides rich information about their campaign performance and helps them track conversations online.

Social Listening is a boon, especially for large and massive campaigns where tracking becomes almost impossible.

5. Stay Ahead of the Competition Through Social Listening

You can use social listening for various objectives, including product innovation and avoiding potential crises. With the help of social listening, you can identify market trends early on and prevent a possible disaster. It gives you an edge over your competitors.

You can use social listening to monitor brand sentiment to avoid any potential disaster and negative market trends. You can also reduce the impact of negative rumors that can hurt your brand by proactively crafting marketing messages to your clients.

Tips to Grow Your Digital Marketing Agency Using Social Listening

Here are a few tips for growing your agency with social listening:-

• Use social listening consistently and religiously.
• Identify patterns and be ready to go deeper.
• Choose a mix of small and big sample sizes.
• Educate your clients about the effectiveness of social listening and convince them to embrace it, even if it is against their existing views
• Expand social listening to different categories and brands
• Capture the keywords your audience is using.
• Practice transparency with your clients
• Include the trivial things as well in your reports

Final Words

With increasing competition and the fast pace at which market trends change, agencies face multiple challenges. To stay successful and expand your client base, you must evolve your marketing strategies to grow your business against all odds. Use automation wherever necessary, given the shrinking workforce. You can use DashClicks' white-label automation tools for that. Social listening is a powerful practice that every brand should embrace. It can do wonders for your business if you're using the right tools and processes.