What would be the target cost per lead for an auto insurance campaign?
Car insurance marketing can be brutal, since you’re competing with some of the biggest brands in the world. Learn how we keep costs low.
So Mark is new to the group and asked, does anybody do auto insurance campaigns and what are the best campaigns to run for that? What are the results that you’ve seen for cost per lead?
We’ve ran multiple insurance campaigns, definitely a auto and car insurance has been within that niche, right? That sub niche. So what I like to do for stuff like that is two different things. Insurance tends to get super competitive. So going and running like a Google ads campaign, you’re going to be competing with people like Geico and Allstate and they’ll crush you. They’ll crush the smaller companies, right? So what we like to do is we like to run Facebook ad campaigns. And typical campaigns, I mean, they’re, they’re going to be completely different. We’ve ran campaigns that we’re generating, you know, five to $10 leads and then we ran campaigns that were generating $50 leads.
But it doesn’t matter because even the guys that we’re generating a $50 lead, it was still cheaper than going out and generating a high quality lead on Google ads or any one of those other networks. So it’s still fine sometimes. A lot of people think that if a cost per lead is high, right, it, they go into like a shock. But really what you need, we want to focus on is what’s the KPI for the businesses? The business is okay with paying 50 or a hundred dollars for qualified lead. Then whatever you’re doing, you’re doing a good job. So focus on the client and focus on the KPIs of the client versus on what the actual cost per lead is. So hopefully that helps you out.