Google ads and Facebook ads both offer massive results for the right industries. How do you know which is right for your customer? Learn about intention-based marketing and interruption marketing.
Yash asked a great question. What businesses are better for Google ads versus Facebook ads?
Is as simple as this. When you think about let’s say a tow truck company, right? Let’s say you popped a tire in the middle of the highway and now you’re stuck in the middle of the highway, right? And you need to get out of there, cause now you’re on your way to work and now you’re 10 minutes late and, and now you know you have to get to work no matter what. The first thing you’re going to do. And the last thing you’re going to do is scroll through your newsfeed right through your Facebook newsfeed. If you’re looking for a tow truck company, right? So the first thing you’re going to do is type in on Google. I need a tow truck. And so in this case, what that’s called is a search with intention.
So anything that you have an intention to buy. So, for example, if it’s a $30,000 roof, you have the intention to invest into a $30,000 roof knowing you have maybe a leak in your roof or you know, your roof is about to collapse or whatever. That’s a search with intention. Most of the time, you know, you got construction businesses that are searched with intention. I want a kitchen model or I want a tile repair. See searched with intention. Typically people that search on Google wake up that morning knowing they’re going to search on Google x or y like a roof or you know, obviously not a tow truck company, but in this case it’s you know, a service that you would be in the intention to hire at that moment in time. So that would be a tow truck. Right now Facebook is interruption marketing interruption marketing means something that I didn’t technically wake up that morning thinking I was going to opt in for, but hey, why not?
Hey, a $20 teeth cleaning, why not? I didn’t expect to get a teeth cleaning, but for 20 bucks I can get my teeth whitening. Why not? Interruption marketing things that are going to take me out of my seat to exchange information for that I was in. Otherwise planning to do so. But why not? That’s the way you want to think about it. But most of the time you’re going to have a very big diversity between the two avenues because they are two completely demographics and psychologies. So you want to be very clear on where you position your clients on because one avenue will work much better than the other depending on the business that you’re speaking to.