Social media has powerful business benefits, but it can easily overwhelm any marketer. The present social media marketing landscape is riddled with variety and vastness.
As a result, businesses are having a hard time managing different social media channels. Few agencies can keep their channels active. Without a pragmatic plan, inquiries and messages remain unanswered, and you cannot tap the fullest potential of these channels.
You need a cocktail of energy, attention, resources, consistency, expertise, and effort to succeed. It calls for the implementation of robust social media marketing strategies.
Your absence on social media can severely hurt your growth because 3.6 billion people use social media worldwide.
What Is Social Media Management?
You can use social media platforms to achieve many objectives, some of which are as follow -
- Build Relationships With Prospects
- Create Awareness About Your Brand
- Establish Yourself as an Authority in Your Niche
- Nurture Your Brand and Grow It
Efficiently using different social media channels to achieve the above objectives is known as social media management.
Here are the seven tips for digital marketing agencies to effectively use social media for growth -
1. Use Social Listening to Improve Your Marketing
You can drive many benefits using social listening, some of which are as follows.
- Monitor Your Branding
- Develop a Better Content Strategy for Your Brand
- Use Social Listening for Social Selling
- Conduct Competitor Analysis and Learn From It
- Identify Market Trends
- Tap the Most Effective Social Influencers to Promote Your Products
A. Monitor Your Branding
You can monitor your brand name by tracking your brand mentions online. Social listening is also helpful in creating better content. According to Convince and Convert, content marketing is the most effective tactic for 58% of marketing professionals.
B. Develop a Better Content Strategy for Your Brand
But to counter the excessive noise on social media, you need to create highly relevant content for your target audience, and this won't be possible without social listening.
C. Use Social Listening for Social Selling
Social listening is also effective in social selling and is becoming a hot trend globally. People constantly search for recommendations regarding products and services. There are many opportunities you can exploit on social media for selling.
D. Conduct Competitor Analysis
People use social media to discuss your brand and competitors. You will also find people looking for alternatives and inquiring about the features of different products. Social listening also allows you to discover the issues your product or service can solve for people.
Tip: You can use these tools to spy on your competitors.
E. Identify Market Trends
Social conversations allow you to identify market trends and know what people want. If there is a shift in market trends, you can be the first person to get it through social listening and tweak your social media management strategy accordingly. It makes you an agile and highly competitive agency or business.
F. Tap the Most Effective Social Influencers
Social listening will also help you to find the most effective brand ambassadors and social influencers to promote your products and services. Social conversations will reveal which influencers people follow in your niche and why. It will also help you to avoid collaborating with fake influencers that have little or no engagement.
2. Tap Social Analytics
Social media analytics is a lighthouse in the vast ocean of marketing. It gives you insightful information about your social posts' performance, audience psychology, hot market trends, and consumer behavior. DashClicks' Analytics App will provide you with a storehouse of information sourced from the analytics section of different social platforms and third-party tools.
Social media analytics also provide crucial insights into audience engagement and referral traffic. These metrics are quite important to succeed on different social platforms. These insights tell you which of your posts are receiving the highest engagement and from where you are getting referral traffic so that you can adopt a minimalistic approach and focus on the most effective channels and strategies.
Tracking your post performance helps you build a solid content strategy and eliminate wasteful practices. Social media analytics also allows you to do competitor analysis. Through competitor analysis, you get to know your competitors' strategies to succeed in this marketplace, so you don't have to reinvent the wheel.
3. Use a Social Media Calendar
A social media calendar enables you to achieve multiple marketing objectives. It helps you post content according to the different stages of the buyer's journey in the sales funnel. So you have enough content for different stages, such as the awareness stage, consideration stage, and conversion stage.
Promote your blog posts and YouTube channel through social media using a social calendar and also seize the opportunities to utilize events and festivals to promote sales and run marketing campaigns.
Image Source: HootSuite
For example, you can use the first fortnight of February to promote your brand, products, and services on Valentine's week. You can use a social media calendar to create posts to announce contests, promotions, and discounts during the festive season to engage more and more people.
You can also reward your loyal customers on this occasion and use the testimonials and reviews to promote your brand. With a social calendar, it will be possible because you need to publish your posts for the entire Valentine's week, including Rose Day, Propose Day, Chocolate Day, Hug Day, and Valentine's Day.
Announce the contest at the beginning of the fortnight, promote it on your channels, conduct it around the 6th or 7th of February, and build engagement through small contests, rewards, and card samples. Save Valentine's Day for the big announcement of the contest's three winners.
4. Use a Social Media Scheduling Tool
Ideally, businesses use two to three social media channels, which makes managing and scheduling posts manually extremely daunting. Social media scheduling tools such as Buffer, HootSuite, Sprout Social, and Coschedule can ease the burden on your team.
Consistency is the key to success on social media; these tools allow you to be consistent amidst the chaos. Create as many posts as you want according to your content calendar and schedule them to keep your social channels active and prevent missing a post on a crucial day.
Image Source: Yourstory
5. Create a Social Media Strategy
Not every business has the same objective. Some might be interested in brand awareness, while others can be keen on boosting sales and growing their client base. A social media strategy helps you make an action plan to achieve the desired results. But engagement is the key to success in any social strategy you create.
Image Source: HootSuite Blog
You should first boost engagement, and you can easily achieve it if you know what your customers are looking for. Initiate meaningful, relevant, and interesting conversations, be friendly and increase your posts' engagement.
Think about people's needs and desires and put them above yours. Nothing works better on social media than talking about the things people love and crave for. Offer solutions and choose the right metrics and KPIs.
6. Brainstorm What You Need to Share
Social media is not one-way traffic. It gives customers a historical opportunity to interact with brands and sometimes even dictate the terms. The only exceptions are the monopolistic markets.
So, do some A/B testing and ask your teams to brainstorm what to post to achieve the best results. Explore the hot topics and make mindmaps to research interesting subtopics. Share case studies and amazing stats that can be an eye-opener for your audiences.
7. Increase Brand Awareness
You can boost your brand on social media, unlike any place else. You can build a community around your business and offer top-notch customer service through channels like Twitter and Facebook. Many market leaders, including the world's leading brands and airlines, use Twitter to provide instant customer support. Instant customer support helps you build a loyal customer base.
Emirates Airlines uses Twitter to market its brand and tourism in the UAE. It promotes its own services, events in Dubai and UAE, and important milestones the emirates achieve.
Social media marketing is tremendously powerful because of the increasing popularity of social media channels. You should maintain an active presence on these channels, even if it is Tik Tok. Building strong relationships with your audience using social media is the key to achieving your business objectives, such as increasing brand awareness, boosting sales, and offering customer support.
You might need different tools to achieve your client's business objectives and manage your social media profiles on various channels. If it sounds overwhelming, you can outsource DashClicks' white-label social posts services, TikTok ads services, and Facebook ads, helps your agency scale quickly.