17 Actionable Marketing Tips for Small Businesses in 2021

Business marketing is competitive. It can feel exponentially more difficult for small businesses that lack the budget or resources that large enterprises possess for massive outreach.

Digital marketing doesn't have to be a nightmare for small teams and companies. Take a look at our list of 17 actionable marketing tips that will help small businesses gain more traffic and conversions online in 2021.

1. Pinpoint Your Target Audience

If you take nothing else away from this article, know that precisely identifying your target audience is essential for any other marketing channel to have a positive impact on your business.

The reason why emphasizes this is that many small businesses fall into the trap of using their limited budget to pay a local marketing team for their service. What they often end up with is an increase in web traffic, which is exciting at first, only to realize that they have earned no additional conversions or sales with their spending.

It doesn't take a tremendous amount of effort to boost numbers like traffic or clicks that can mostly amount to vanity. What takes more effort is taking that traffic, filtering out the noise, and discovering the individuals who are actually interested in or could benefit from your products or services. If you haven't created a clear picture of who your target audience is, it may be easier to determine who is not your target audience.

When you perform research for your content creation, you'll likely see high search volume for a wide variety of topics that can appeal to a wide variety of people. However, you only want to focus on the keywords and topics that would serve an actual customer. An example of this might be a photography company that makes the mistake of focusing heavily on creating content that discusses the technical aspects of what they do. However, this type of content would primarily appeal to fellow photographers or other photography businesses. A better approach might be to focus on creating content that addresses the needs and concerns of your target audience, such as email marketing for photographers which can help them understand the benefits of working with you.

Due to the misunderstanding of search intent for those keywords, they're not likely to see any sales. Instead, their content should be focusing on the needs of customers. In this case, they would want to think about content that would appeal to audiences that need professional photography such as the newly engaged, brand-new parents, or parents of high school graduates. This better describes the desired buyer persona and provides a foundation for whom to pursue with all future marketing endeavors.

With this in mind, it is worth taking the time to create your own buyer persona. This starts at an individual level and allows you to think about why this person would want to buy your services. Consider their needs, their wants, and what they would rightfully expect out of your product or service. Then, begin formulating a pitch that indisputably describes your brand as the solution to their problem.

2. Use SEO to Optimize Every Page on Your Website

SEO is an effective, but a long-term marketing strategy that every business should consider employing online. SEO (Search Engine Optimization) is the process of editing and updating your website both on the front-end and back-end in an effort to rank higher within Google search results.

Google utilizes a highly-sophisticated algorithm that automatically crawls through every page on your website. It will examine everything that a webpage features including the written content, images, URL structure, hyperlinks, metadata, and much more. The more optimized your web page is, the better the algorithm is able to understand what type of content you are offering with each page. As this understanding improves, it is better able to serve this page to users who are searching for this type of content online.

Search engine optimization is a cost-effective marketing strategy, but the process is quite deep and requires a level of expertise to implement correctly. Marketers are consistently discovering new techniques and opportunities to further improve a web page's search value. However, here are some basic principles to provide you an overview of what you need to do to get started:

• Perform extensive keyword research and select terms that yield a high search volume and a reasonable cost-per-click
• Create a map of your site and choose which keywords you want to be the focus on each page
• Create high-quality content that matches the search intent behind each keyword you choose. The amount of words required depends on the page subject matter, but anything less than 1,000 words is too little and can be flagged as thin content.
• Update your site navigation and ensure that each page has a clear, easy-to-read URL
• Ensure that the website is fully responsive and optimized for mobile viewing. Use tools like Google Search Console and Google PageSpeed Insights for this purpose.
• Complete the SEO data for each webpage including writing your own custom meta descriptions that contain the primary keyword.

This is merely the basics of what is required for SEO best practices. If you would like to learn more, you can read about how to create an SEO-friendly website here. You can also learn more about how you can have our team fulfill your website SEO by heading over to the DashClicks storefront and examining our pricing plans.

3. Create a Content Blog and Post Regularly

After you've optimized your existing website pages and filled them with great content, you need to keep moving to push your rankings higher. One of the most effective ways to do this is to continue creating high-quality, SEO-optimized content that targets different aspects of your audience's various needs.

You can do this by adding a content blog or news feed to your website. This will provide you with endless additional opportunities to create meaningful content that targets new keywords for search rankings. You can and should also utilize this content to naturally present your business as a solution to the issues or problems being discussed in an article. At the same time, the reader also obtains something of value for no cost that can help them make educated purchasing decisions or solve the problem themselves entirely.

Content blog posts can vary greatly in length, but the average website owner should look to write as many as 3,000 words or more in a post if possible. Shorter content can and does work for some creators, but this generally works more often with those who already have an understood value associated with their brand or the author's name.

It's for this reason that many blog networks utilize the same person as the author of every blog post. However, the chances are that this person writes a very small amount of the content if they write any of it at all. The name simply gets used as this is the person that audience associates with the brand, which brings us to our next tip:

4. Get Someone to be the Face of Your Brand

Audiences get savvier every day when it comes to recognizing the tools and tricks used by marketers to earn their attention. They recognize that a business exists primarily to make money from the consumer, which doesn't exactly start you off on the basis of trust. For this reason, you should utilize a sole individual to be the face of your brand with most communications.

People want to purchase, but they don't want to be taken advantage of. They want to build relationships, not just become another transaction. Whenever the audience is able to attach a face and a voice to what they're reading, the content suddenly acquires a completely new tone of approachability that would not exist otherwise.

You don't need to do any further research than looking at some of the top brands that employ this strategy. While he was still with us, Steve Jobs embodied this philosophy for Apple. He commanded attention at every company event and was largely responsible for the success of many Apple products we use today. Other examples of this include Phil Spencer at Microsoft's Xbox and Kim Kardashian as the face of her own beauty supply line.

However, you don't need to be world-famous to become the face of your own brand. These individuals didn't become famous until the company made their product world-renowned. What you do need is someone who is known for being sociable, charismatic and a great salesperson. It's great if your head writer fits this bill as they're the one creating the content, but other company leaders can fit the bill if appropriate.

If you're not comfortable using anyone at your company to fit your desired voice, you can employ someone outside of the company as a spokesperson. While big-budget companies can afford to pay celebrities and famous actors, a wide variety of companies large and small now turn to social media influencers to great effect. This is because these individuals already have built-in followings with trust already established. They then transfer that trust to any brands or products they promote using their own social media accounts. Be sure to follow the proper legal guidelines when taking this route to avoid any unwanted issues.

Whichever route you choose will produce better results than attempting to emerge as a robotic, faceless entity. It will be tough for your small business to break out and get noticed, so make it easier by getting personable with your audience whenever possible.

5. Create an Email List

A widely used strategy by businesses of all sizes is to incorporate an email listing somewhere on the website. Signing up is completely free for users and generally promises news updates, exclusive offers, or some other type of incentive in exchange for the email. Obtaining a list of emails from your prospects is critical for marketing success.

Whenever you acquire a list of emails from a percentage of users that visit your site, you have a self-made directory of better-qualified targets. The reason for this is that the user demonstrates an extra level of interest in their willingness to exchange their personal data to learn more about your offerings. With the email added to your CRM, you can now start making a plan to create highly-targeted email advertisements that turn prospects into conversions.

While you won't personally email every person that signs up, you can utilize tools to automatically personalize an email based on the contact information you received during the signup process. When an email from your brand appears in their inbox, they see a highly personalized letter addressed to them informing them of whatever offer or update you have to share. As we discussed in the section above, personalizing your communications has a huge impact on a person's willingness to do business with you.

• Nurture Your Signups

Emails are also the best way to keep your brand fresh in a person's mind long after they stopped visiting your website. Even if some time has passed, it's easier to convince a previously interested person to commit to future purchases than someone that has no experience interacting with your brand. Sometimes all it takes is the right email with the right offer at the right time to score an easy sale.

With that said, you need to stay on top of your email list and continue to nurture those who sign up. You can do this in a variety of ways including sharing weekly business or store updates, providing exclusive offers to members, or giving early access to product or service promotions. You can also experiment with other tactics such as writing and providing exclusive content at set intervals or asking them to provide direct feedback on how to improve their experience.

• Segment Your Email List

Studies indicate that further segmenting those who sign up for your email list can produce higher positive results than using standard emails for everyone. By segmentation, we mean to categorize every person who signs up by certain factors including location, age, sex, and interests. You can either require these details or present them as options during the signup process.

When you have these details on your side, you gain a clearer picture of the buyer persona. With that on your side, you can create multiple types of emails for your various lists that cater more to their personality or interests. The more refined you can make your targeting, the better chance you have of getting the person to interact. The link to the studies above indicates that segmented emails get 10.44% higher open rates and 15.69% higher click-throughs.

Do what it takes to make your email listing appear attractive and obtain those details. Understand exactly who your audience is and watch your conversion rate begin to climb.

6. Sign Up for Every Business Listing Directory

Business directories are a free and easy way to gain some additional brand recognition while acquiring some valuable backlinks for SEO. A backlink is any hyperlink that exists on another site that links back to another website. Whenever a Google-trusted website provides a backlink to your domain, Google sees this as a vote of confidence that the information provided on your domain is accurate.

The number of directory listings available to you depends on where your business is located. Popular examples of these websites include Yelp, Yellow Pages, and Foursquare. None may be more important than Google My Business, which allows you to register and detail your business directly within your Google account. When you fully optimize your GMB profile and improve your site rankings, you stand a chance of having your website appear in Google's local 3-pack any time a user searches for keywords relevant to your business.

There are also a number of automated tools online that can automate the process of creating directory listings like Yext. DashClicks also offers a similar listings manager service within its platform as an add-on subscription within the Analytics application.

You can learn more about link-building strategies and how they impact your website's SEO here.

7. Manage Your Customer Reviews Online

While we're on the subject of business listings, know that it's vital for small businesses to proactively manage their customer reviews online. These testimonials can have a substantial positive or negative impact on your brand reputation. However, by being proactive online, you can manage your reputation even in situations where you discover unflattering comments about your business on a website.

You'll want to look out for these reviews and testimonials on all of the business listings we suggested you sign up for above. Other sites that allow audiences to submit reviews are social media websites, industry aggregators, and sites like the Better Business Bureau. Customers have the legal right to leave an honest review of their experience with your business regardless of the impact it has on your success.

However, these websites are aware of how subjective a review can be. Disgruntled individuals can also leave inaccurate reviews for no other reason than to stir up trouble and cause headaches for your employees. In these cases, it's important for your team to respond to these reviews in a respectable, professional manner.

If your team or an employee was in the wrong, apologize for the mistake and offer a possible explanation for what happened. Validating the user's opinion and offering to touch base and correct the issue can go a long way with managing your reputation. In some cases, the customer may update their review. Even if they do not, other users will see that your brand remains active and shows concern for the customer's wellbeing.

In the event that a review is inaccurate, dishonest, or otherwise needlessly harmful, you can actually present your case to the website team. If they decide that the review does not represent an accurate picture of your business, they may remove the negative review entirely. They may also do this for outdated reviews that lower your overall score so long as you have a consistently positive history of customer service since then.

Your ratings and history matter to more than just public perception. When your pages are being rated for quality, Google Quality Page Raters may look into your testimonials to inquire more about your expertise and trustworthiness as a brand. Maintaining a positive public persona is important for all of these reasons, which is why this is a great tip to follow for every small business.

8. Explore Paid Digital Advertising

Paid digital advertising, sometimes referred to as pay-per-click advertising, is an effective way of obtaining an immediate ROI. This is especially important for smaller businesses that are getting started as you need to start turning a profit as soon as possible. While we highly advocate for the strategies mentioned above, the time they can take to get results is less desirable than what a PPC campaign can offer.

Facebook is by and large the most accessible platform for creating and managing your paid ads. The cost-per-click remains fairly low regardless of the industry and the reach the platform offers is unparalleled on social networks. Statista reports that the platform possesses as many as 1.93 billion daily active users. While you'll still need to work to find your target audience, that number presents a lot of potential business opportunities for any brand. Furthermore, you can cross-post your ads to Facebook and Instagram simultaneously.

That's not all that's out there, however. Google also offers a paid ads management platform and is considered by some to be the pinnacle for paid advertising. You can also pay for ads on Bing, Twitter, Amazon, LinkedIn, and a wide variety of additional platforms.

These platforms allow businesses of all sizes to advertise by setting your desired amount for monthly ad spend. You'll need to devote some of that budget to discovery campaigns, which allow you to gather the data you need for further audience targeting. Much of this is now driven by AI automation that uses more or less of your ad spend depending on how your ads are performing. If you're not getting results in a reasonable amount of time, the platform will automatically dial back your ad spend to avoid wasting your money.

These platforms also offer built-in analytics and A/B testing tools, so that you can better track what aspects of your campaign perform well and which do not. Rather than just scrapping your hard work on an ad entirely, testing and tracking the results can help you pinpoint weaknesses in copy, page design, headlines, and other key areas. It will then automatically shift your ad spend to advertisements that are pulling in the best results.

It may be intimidating to start spending money when you're just getting started, but it's by far the most effective way to start gaining traction for your small business quickly. In the meantime, have your team focus on implementing those organic SEO strategies. With time and a great strategy, you'll start earning those organic clicks that can allow you to start spending less on paid advertising.

9. Give Away Free Items to Encourage Signups and Future Purchases

We touched on this idea when discussing email lists, but free item giveaways are an effective way of attracting new audiences. They can be implemented in a variety of different ways across different marketing channels depending on the immediate goal. Free items included with offers in paid advertising are often referred to as lead magnets. This is essentially a bonus incentive to sweeten the offer and encourage those on the fence to become genuine prospects.

However, it's important that the free item you give away is immediately related to your business and the offer at hand. You will often see brands giving away completely unrelated items such as a tablet or speaker. These types of giveaways genuinely provide an immediate burst in engagement, but none of those new signups or follows actually represent your target audience. They simply want the free item and show no other indicators that they are a qualified potential customer.

Instead, try to include something of value that matches a would-be buyer's intent. For example, if someone discovers a paid ad and landing page when browsing for landscaping services, that business would want to provide something related to landscaping, lawn maintenance, or outdoor property improvement. This could be something as simple as a free eBook that provides tips on how to keep your lawn and plants healthy in between professional visits. They sign up to get the exclusive content but do not have to commit to a purchasing decision. In exchange, you get a new contact for your email list and can begin segmented targeting from there.

Free giveaways don't always have to be items, either. Promising X dollars or a percentage off the product or service being discussed. You can then sell the merits of the advertised item and convince the prospect that the discount or offer is too good to miss out on. You can boost your signups further by describing the offer as exclusive or limited-time only. This creates the sense of urgency you need to get more leads.

10. Track Your Marketing Efforts with Analytics

Implementing marketing strategies without any sort of feedback is a senseless endeavor. Every action you take requires resources and funds. Without any sort of actionable data, you won't know if your methods are working until it's far too late. Instead, you need to take advantage of the free and paid marketing analytics tools that are available to agencies and small business owners.

These tools will keep track of a variety of metrics including daily website visits, page clicks, average session duration, likes, shares, and much more. More advanced tools even provide heat maps that will indicate what content is receiving the most attention based upon what spends the most time in the user's viewport.

The general metrics you'll want to measure for your website can be tracked for free with the Google Analytics tool. It's free to create an account and your data can be integrated into a wide variety of marketing and CRM platforms available to businesses around the internet, including DashClicks.

Image Source- Analytics Dashboard on DashClicks

Other marketing platforms will have their own analytics available to business owners that have accounts. Social media platforms will track analytics such as likes, shares, impressions, and monthly follows. The paid ads software available within those same platforms will keep track of your spending, clickthrough rate, conversions, and much more.

All of your analytics trackings are entirely automated with these tools. It will be up to your team to take the collected data and make sense of it as it applies to your unique business goals. You can alert yourself to issues with your website or marketing strategies and investigate what can be done to correct a particular issue. Understanding a problem is the first step in creating an effective solution, which is why analytics are a marketer's best friend.

11. Complete Regular Data Clean Ups

As marketing becomes increasingly reliant on customer data and analytics, it's essential to ensure that your data is accurate and up-to-date. Even small amounts of irrelevant or inaccurate data can begin to skew your results and begin the process of shifting your business away from an accurate buyer persona. This is why you need to make the effort to cleanse your data of unwanted data at least once a month.

The most basic thing you will want to do is to scan your CRM to ensure that your information is up-to-date. Life changes happen and your emails or telemarketing efforts can go to waste if you're spending time pursuing connections that are no longer up-to-date. You should purge these outdated contacts or at least the data that's inaccurate. If you're able to touch base in another way, ask the contact for their updated details so that they don't miss out on the latest offers.

You may also acquire invalid or incomplete data if your process of data collection doesn't match your strategy. This can happen if your different departments are not on the same page and using the same workflow formula. By checking your data regularly, you can easily identify these errors sooner than later. You will also be able to devise a plan to see your entire team better coordinated so that your marketing data is uniform across the company.

12. Treat Each Social Platform as a New Marketing Channel

55% of surveyed individuals claimed that they learn about new brands primarily through social media platforms according to a Sprout Social study. Billions of people utilize at least one of many social media platforms making it a premier location to build and advertise your brand.

While most small businesses won't dispute us on the power of social media, many go about utilizing these networks in the wrong way. Social media marketing takes commitment and should see an expert overseeing your accounts throughout the day. Because many teams lack the funds or resources to achieve this, they utilize cheap, crossposting tools such as HootSuite or Sendible. The problem with publishing a one-size-fits-all post across multiple platforms is that it fails to consider the unique demographics that utilize different platforms for different reasons.

For example, Instagram happens to be most widely used by women and those between the ages of 18-29. Meanwhile, LinkedIn attracts a professional audience, primarily those of ages 30-49. Research further segments social media platform audiences by education, income levels, race, and living areas. If you knew that specific locations didn't cater to your target demographic, you wouldn't bother marketing in those areas.

Likewise, your marketing approach will vary depending on the type of demographic. With this data on your side, you should devise unique strategies for each social platform in an effort to obtain the best results. For key updates and news about your brand, crossposting will do fine. However, you need to get up close and personal with each platform's unique audiences if you want to make genuine connections the right way.

13. Boost or Promote Your High-Performing Posts (and Rethink the Bad Ones)

It takes time to curate excellent content, whether it be for your blog or for social media. The trouble is that even a great post deserving attention is not guaranteed to get you results. Whenever a post does attract a significant amount of organic attention, you need to boost those posts to get as much mileage out of it as possible.

The way that social media works are that the more attention your content receives, the more likely it is to be seen by others. Content that earns likes earns shares, and the more shares a post has, the more likes it continues to earn. It will continue to propagate and grow in popularity until it reaches its natural peak. Social media platforms offer you the option to give a post a paid boost, which guarantees a set number of additional impressions to help that cycle last longer.

You can boost posts starting at $1 per day and can continue to increase your budget depending on the number of new users you would like to reach. It’s a quick, fast way to get some additional eyes on your content.

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The alternative is to promote a post that you want to gain additional traction. This allows you to create an advertisement within an existing campaign that directs users back to the content you want to promote. The added benefit of promoting a post is that the data gathered from the promotion will help feed the machine learning algorithm that’s already working in your campaign. The more data you gather from your posts and ads, the better you will be able to target specific audiences in the future.

Whichever method you choose, you’ll want to focus your efforts on the posts that are already performing well. Boosting a post with no activity will do very little and simply won’t be worth the ROI. Instead, re-examine your lesser posts and look for opportunities to improve the content within. It’s worth looking for new opportunities to represent the content you consider great before scrapping the idea altogether.

14. Repurpose Successful Content on Other Channels

If you’re new to marketing, there’s a secret we should let you in on. Excellent salespeople and marketers repurpose previously successful content all the time to great effect. It’s a sensible decision as well, as creating the ideal content takes time, effort, and resources. If you write an excellent, high-quality post that makes an impression, it’s a waste to let the positive impacts end there.

Instead, you can take that same content and find new methods of distributing the information across other marketing channels. For example, a 3,500 world article can easily be broken down into more palatable posts for different audiences. If that content contains multiple headlines that contain educational tips, you can distill that information into multiple social media posts that could carry your social media content throughout a set period.

Key elements from a blog post can also be used to create wonderful, engaging infographics that provide excellent visuals. The users still grasp the key ideas you researched and wrote but receive in a manner that’s even more shareable and engaging. You could convert the post into a script for a video or video series. Taking your ideas even further and formatting them into a PDF with custom-made graphics can also leave you with a well-crafted eBook to share with your email list or to use as a lead magnet in paid campaigns.

There are numerous possibilities for you to repurpose content that proves to be a hit with one section of your audience. It’s smart business to find ways to continuously utilize existing resources to maximize your ROI.

15. Eliminate Marketing Tactics That Don’t Work (But Don’t Give Up Prematurely)

If a marketing strategy is not working, then you need to know when it’s time to call it quits. While all of the unique marketing channels and strategies we pitch can and have worked for small businesses across all industries, it’s not a set guarantee. Every business is unique and has its own goals that need to be accomplished within its set time frame. While you can’t make money without spending it on advertising, you also need to know when it’s time to eliminate a tactic that just isn’t getting results.

Think of the primary audience that buys your products or services. If you primarily cater to a much younger audience, then researched blog posts may not be your most effective course of action. Research indicates that those types of users spend more time on social media and are more likely to engage in short-form content or engage with a dynamic paid advertisement. It’s not that blog content doesn’t work (in fact, we love it), it’s that you need to use your limited resources in areas that best help you achieve your goals.

The big asterisk on this tip is that you need to give a marketing tactic the appropriate amount of time to take effect. All too often business clients complain that SEO simply doesn’t work or get them more conversions. When you investigate, you’ll most likely find that the SEO work is improperly implemented or that they’ve only been doing it for a month or two at most. All knowledge indicates that even an excellent SEO strategy can take upwards of six months to truly take effect. Prematurely canning an SEO campaign you’ve spent time and money on will amount to little more than unnecessary waste.

Likewise, paid ad campaigns on a fresh account may take upwards of a month to properly gather and collect data about your target audience. Turning off a campaign after a couple of weeks is premature, cancels out the machine learning process thus far, and leaves you empty-handed and poorer for the venture.

Understand a marketing tactic before you implement and understand the timetable. After allowing the strategy an honest chance to create an impact, you can then analyze the results and look for where things went wrong. There are a remarkable number of analytics software available at your disposal for this purpose. If the data supports your claim that the job isn’t getting done, then you can look to cut out tactics that aren’t positively impacting your business.

16. Develop an Excellent Customer Service Strategy

Providing excellent customer service is one of the best ways to nurture potential customers and retain existing ones. Even a sour initial experience reported by a customer can turn positive when your team provides customer care and effective solutions promptly.

According to a Microsoft report, 69% of U.S. respondents said that customer service was important when choosing brand loyalty. 57% said that their expectations for customer service were now higher than they were in the previous year.

However, it’s not enough to simply show courtesy with your business’s customer service. Customer service also needs to be near-immediate in a digital world of immediate satisfaction. There are hundreds of businesses at any given moment vying for the same attention of customers, and if you can’t provide an answer or solution, another brand will.

It’s for this reason that small businesses are placing more emphasis than ever on developing an excellent customer service strategy. Not only are brands growing their customer service teams, but they’re also turning to automated solutions such as online chatbots. These AI assistants can help manage customer churn by providing an immediate connection. They’re capable of instantly locating answers to basic issues, which can often be enough to promote customer satisfaction.

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For more complicated issues, these assistants can identify the nature of the request and arm your team with the appropriate information before making contact. This enables your team to better prepare for the interaction and ultimately leads to a higher rate of customer approval.

Bear in mind that positive customer experiences are also reflected in online customer testimonials as discussed in point seven. A history of positive reviews describing your level of care and assistance can be advertising in and of itself for your small business. Likewise, poor customer care can lead to extremely negative reviews that are difficult to scrub away from your business profile.

17. Take Advantage of Marketing Automation Tools

Speaking of AI assistants, automation tools are changing the way marketers work forever. The bulk of all previously manual, tedious work can now be performed more efficiently and more accurately than ever by machine-learning algorithms. You can instantly gather analytics, auto-update your CRM for contacts and sales pipelines, and distribute funds automatically across your various marketing channels.

The more work that can be accomplished by virtual assistants, the more time you have to focus on doing what you do best – running your business. Depending on your needs, there are platforms that can help you build landing pages, create ads, create and automatically update workflows, and even write content. For the small monthly cost of a subscription, you could save countless hours and avoid costly mistakes by leaving your tasks up to automation.

DashClicks is an example of an automated marketing and task management platform. You can consolidate all of your contacts and deals data into one place, integrate other marketing channels like Google and social, create a beautiful website in minutes, and automatically assign leads to your sales reps as they come in through your marketing campaigns. All of your automation pool your data into one place, distribute it to the appropriate teams and leave your departments to focus on getting results.

Conclusion – Marketing Tips for Small Businesses in 2021

These tips cover a wide variety of marketing channels that can benefit your brand and change the way you advertise. While some are critical such as finding your audience, selecting the right marketing channels, and refining your task management, others can grant varying degrees of success depending on your goals, time allotment, and resources available.

Digital marketing is an ever-evolving landscape, which makes it essential for small businesses to stay in the know to remain successful. Follow these helpful tips today and start getting the results you need to be successful scale, and dominate the local scene.

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