20 Low-Cost Marketing Techniques For Your Business
For a new business, allocating a huge marketing budget is something that is not always feasible. At a time when new business owners cannot afford costly marketing methods, they can always take the help of some low-cost techniques to give their businesses a considerable marketing push. These techniques will help put their businesses on the map.
Today, the rise of digital marketing and social media has made it easier and affordable to market a business. If you are a new business owner mulling over some low-cost marketing techniques or strategies, we have got you covered. Check out these 20 low-cost marketing techniques that can help you:
The list of marketing techniques can’t be complete without the mention of blogging. When you talk of online marketing, a business blog is an essential strategy. So, we recommend that you use it and make it work for you. In case you are unhappy with your current business blog, you can always follow some tips and make it better, such as:
- Always sound successful
- Write for your customers first and your company second
- Concentrate on creating engaging blog content
- Blog on relevant content
- Remember to be consistent
2. Get More User-Generated Content
User-generated content (UGC) is another marketing technique you can consider for your business. It is any form of content such as videos, images, audio, and text that users have posted on online platforms like social media. Regarded as a marketing goldmine, UGC is practically free and provides great results.
To execute this marketing technique, you need to motivate your customers and fans to tell their own story, create content, and share it. This engaging, fresh content will definitely appeal to your target audience.
If the latest statistics are to be believed, millennials trust user-generated content 50% more than the original content produced by the brands. So, more UGC can help in marketing your business tremendously.
3. Claim A Hashtag
Think of a hashtag as a billboard of the internet. It is an interactive and searchable extension of your business that holds the potential to spread virally.
Today, hashtags are easily available on all the big social platforms. You can easily create one for your company and use it when you post.
4. Create Google My Business Account
When you create a Google My Business account, your business can appear in Google searches and individuals can easily find your business. Also, when you create the account, your business becomes visible on Google maps. The great thing about creating a Google My Business account is that you don’t need to spend any money in the process.
5. Upsell Your Existing Customers
So many of us see “marketing” as a means to reach new customers. But, it is important to know that some of the best marketing is aimed at your existing customers.
When you market back to your existing customers, you see how low-cost and relatively easy it is. So, we suggest that you upsell your existing customers if you are looking for a low-cost marketing technique.
6. Use Twitter
Twitter is an amazing marketing platform. It can help you create never-ending social buzz and a lot of brand exposure. Follow at least 10 influencers in your niche on Twitter, make sure you retweet their tweets, mention them in your comments, and follow their followers.
7. Carry Out A Contest
Running an online contest is yet another low-cost marketing technique that you can try. Giving away cash prizes or merchandise is a great way to enhance your brand image and gain some viral potential.
8. Market in Person
Try to market in person whenever you can. For instance, sometimes you meet great people in real life you may not come across on the internet. We suggest that you tell them about your business whenever the issue of work comes up during your conversation. Don’t miss an opportunity to introduce your business to other people whenever you get to speak on the subject.
9. Comment on the Blogs in Your Niche
Commenting on the blogs in your niche is a great way to create a persistent brand image. The two easy steps you need to follow to use this marketing technique effectively are:
- Search for the 5 best blogs in your niche
- Read and comment on them regularly
You may be wondering how commenting on blogs helps market your brand. When you comment and people view your name and your associated brand, they begin to recognize you. Over time, they’ll grow more curious about you and your business.
Tip: When you comment, keep a check on the quality of your comment because it shapes the perception of the person reading it.
10. Conduct A Free Webinar
Webinars help introduce your business to a wider audience. As per the latest statistics, one webinar could potentially generate over 1,000 leads.
If you plan on hosting a webinar, ensure that you brainstorm topics, plan them, and then promote them.
Tip: Try to go for a more appealing topic to attract interest.
11. Take the Brochure Route
Brochures may sound old school to you. But they are highly effective even today. This holds true particularly for small companies that are targeting a local community. A well-designed brochure is a fantastic marketing material that talks about how your business stands out and it doesn’t cost a bomb.
12. Make Engaging Videos
Let’s look at some video marketing statistics for 2021 first. 68% of consumers prefer viewing videos to learn about new services or products over infographics, presentations, ebooks, and articles.
Videos are marketing tools that are easy to consume and can help generate leads. To limit the costs, begin by creating basic videos that you can make on your own. You can then upgrade to more professional videos in the future when you have the budget for them.
13. Make A LinkedIn Group
LinkedIn is a social network of professionals that provides you with remarkable marketing opportunities. It is so much more than just a place to display your resume. You can use it to publish content, connect with people, and create a marketing group of members in thousands. And the good thing is that all of this will cost you nothing!
14. Provide Free Help To Others
Offering help and guidance is a great way to build a sense of community. For instance, think about offering memberships to customers who cannot afford your service, or giving away a product, or contributing an hour of your time.
15. Get Yourself A Business Award
So many industries host business awards in various categories. Work hard for your business, take part in a competition relevant to your industry, and aim to become the recipient of a business award. If you win the award, it will work as a badge of honor on your site that will help boost your credibility and increase sales.
16. Do Smart Email Marketing
Email marketing is a cost-effective way to connect with your existing customers and those who have signed up for your emails. Ensure you do smart email marketing and do not spam your customers with emails as it can diminish your sales. Use email marketing campaigns only when you have to share something important.
17. Create Content
Another way to market your business at a low cost is by publishing great content. The content can be in the form of listicles, infographics, know-how guides, and more. You must then find ways to distribute it effectively and get the wider public to consume it.
18. Join a Local Networking Group
When you join a local network group, you get a chance to connect with other businesses and let the local community know about your business. The latter is one of the best ways to build a customer base, especially when yours is a new business.
An incredible marketing method that a lot of companies use is called cross-promotion. In cross-promotion, you partner with related businesses that help market your services and in return, you market their services. Pretty cool, right?
20. Consider Sending Text Messages
People from all walks of life use text messages to communicate. Then why should brands be any different? The good thing about text messages is that they can be delivered to a lot of people instantaneously.
You can easily use text messages for different types of marketing. For instance, you can send discounts/coupons or inform your customers about the opening of a new store via text messages.
Additionally, text messages are wonderful marketing tools as they help deliver more information to customers. For example, a text message from your business can include a map, video, or a link to your website (make sure your website is mobile-friendly).
Tip: Now that we are on the subject of a mobile-friendly website, you must know that having a mobile-friendly website is crucial for your business. We all know that building a mobile-friendly, professional, niche-based website can take several days. But, if you use DashClicks’ agency website tool, you can make a mobile-friendly, custom branded agency website in just a few seconds.
Wrapping It Up
Remember, you can do marketing for your business without having to break the bank. The above-mentioned low-cost marketing techniques work really well, especially for small businesses. These ideas help promote your brand and take your business to new heights. Invest your time and effort in the implementation of these techniques and you are set!
Now that you know a lot of low-cost marketing techniques, you can start marketing your business today. We also want to ask – which of these marketing techniques are you absolutely going to try? Which of these techniques do you think are the most effective?