Jason Swenk Breaks Down How To Evaluate Your Marketing Agency To Prepare For An Exit

SUMMARY

Jason Swenk breaks down the metrics to calculate how much your agency is actually worth and preparing on getting it ready for an exit.

Our Marketers Mindset podcast helps entrepreneurs start and grow a wildly profitable marketing business with weekly interviews with top business influencers, advertising strategies and so much more.

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Here are some questions that the video had covered:

00:13 What is it that you actually do and how do you generate revenue for your company?

1:00 How many team members are on your team and what’s the current breakdown of that?

03:13 How many clients were you servicing?

06:32 How big your audience size is?

07:57 How do you actually make money?

09:02 What’s the pricing model look like?

12:02 What’s the biggest needle mover that you had?

16:10 What’s the number one most successful automation is that you have in your company?

18:35 What CRM are you using to track all the leads?

18:44 What does your sales process look like?

23:00 What metrics to look before buying an agency?

28:44 What’s a good gross profit margin for an agency?

31:09 Is it easier to outsource or is it easier to just build the team for clients fulfillments?

34:21 What is the favorite software tool that you use to run your business day to day?

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