How to Write a Brief for Your Digital Agency (Tips + Templates)
DashClicks Team
Feb 23rd, 2023 at 11:41 AM

How to Write a Brief for Your Digital Agency (Tips + Templates)

Are you thinking about launching a new program or taking up a new project but don’t know where to start? If so, you’re not alone. Many agencies struggle with writing a brief for their project because they’re unsure of what information to include.

Don’t worry — we’re here to help. In this blog post, we’ll give you some tips and templates on how to write an effective brief for your digital agency. By the end of this post, you’ll be armed with the knowledge and tools you need to get started on your next project. Let’s get started!

What Is a Digital Brief and Its Purpose?

A digital brief is a document that outlines the objectives, target audience, messaging, and overall strategy for a digital marketing campaign. It is essential for ensuring that all members are on the same page and working towards the same goals.

The purpose of a digital brief is to ensure that everyone involved in the campaign understands the objectives and knows what needs to be done to achieve them.

What Is a Digital BriefImage Source: Totempool

The Benefits of Having a Digital Brief

A digital brief is valuable for effective communication between clients and digital agencies. There are lots of benefits of having a well-articulated digital brief, we list some of these below:

  • Utilizing a digital brief eliminates potential miscommunications or misunderstandings during the project’s execution.
  • It helps outline specific requirements and clients expectations, as well as provide an effective timeline of due dates, budget constraints, target audiences, and technical specifications.
  • By taking the time to create a detailed digital brief, the client and the agency can have clarity on their expectations going into the project launch.
  • Utilizing briefs also ensures that all stakeholders are kept in the loop with live updates on progress, allowing for a smoother transition from one stage to another.

Investing in creating a comprehensive digital brief can go a long way in ensuring success for both parties involved.

What Should Be Included in a Digital Brief?

When crafting a digital brief, it is critical to provide enough information to ensure the best possible outcome. When writing a digital brief, it should include the below-mentioned aspects:

  • Project Objective: The main goal of the project and any specific requirements that need to be met to achieve it.
  • Background: Include any relevant background information about the target audience, market research, or data analysis that may be helpful in the planning stages.
  • Timeline & Deliverables: Outline a timeline for the project and list any deliverables that need to be completed.
  • Budget & Resources: Establish a budget for the project and any resources or tools needed to complete it.
  • Target Audience & Messaging: Describe who you are targeting with your campaigns and define the messaging you will use to reach them.

By following these tips and including all the necessary information in your digital brief, you can ensure your project is off to a great start.

What to Include in a Digital BriefImage Source: SmartInsights

6 Actionable Tips on Creating an Effective Brief

Writing a successful digital brief is paramount to the success of a project. Actionable tips on creating an effective brief include:

  • Be Clear & Concise: Be clear and concise when writing your brief. It will help eliminate any confusion or miscommunication during the project’s execution.
  • Do Your Research: Take the time to research the target audience, market trends, and competitors. This information can be invaluable in developing a successful strategy.
  • Define Goals & Objectives: Make sure to clearly define the goals and objectives for the project, as this will help guide both parties towards success.
  • Provide Resources: Include any resources necessary for the project’s execution such as budget information, technical specifications, or data analysis.
  • Set Expectations: Establish expectations for the project and communicate them clearly so stakeholders are on the same page.
  • Be Flexible: It’s crucial to be flexible, as things may change during the process. Be prepared to adjust your strategy or timeline if needed.

A Brief Step-By-StepImage Source: BearFox

Create Templates for Different Types of Digital Briefs

Writing a comprehensive digital brief can be a daunting task, especially if it’s something you have not done before. That’s why having templates for different types of briefs is so invaluable.

They provide helpful guidelines and questions for each step, including outlining goals, budgets, and project timelines. Keeping the templates ready makes it easy to develop a well-structured brief tailored to your needs while ensuring you have all the necessary details to create an appropriate proposal or solution.

Agency Brief TemplateImage Source:

Different Types of Agency Briefs

A well-written brief should provide enough information to develop an effective strategy. Examples of a well-written digital brief include:

  • Social Media Brief: This brief outlines the goals, target audience, and messaging of social media marketing strategy.
  • Video/Animations Brief: This type of brief provides details on the video or animation project such as timeline, budget, target audience, and messaging.
  • Website Design Brief: This kind of brief outlines the goals, design requirements, and technical specifications for a website build.
  • Email Marketing Brief: This brief outlines the goals, target audience, and messaging for email campaigns.

By creating a comprehensive brief for each project, you can ensure that the digital agency is given enough information to develop an effective strategy for your project.

Mistakes to Avoid When Writing a Digital Brief

When crafting a digital brief, there are a few mistakes that you should avoid to ensure success. We list some of these below:

1. Don’t Be Vague

Be as specific as possible when outlining the project’s objectives and deliverables. Any vagueness can lead to confusion or costly miscommunications.

2. Don’t Forget the Timeline

Establishing a timeline is key to keeping the project on track. Include a timeline in your brief and update it if necessary.

3. Don’t Be Too Rigid

Allow for some flexibility in your brief, as things can change during the project. It’s necessary to be prepared to adjust timelines or budgets if needed.

4. Don’t Be Too Solution-Focused

Don’t focus too much on the solution or outcome of the project. Instead, focus on collecting enough information to develop an effective strategy.

By avoiding these common mistakes, you can ensure that your brief is comprehensive and will help lead to a successful outcome for both you and your clients.

Summing Up

A digital brief is invaluable for any organization working with a digital agency. It ensures efficient collaboration and brings long-term value, as well as a well-crafted digital brief sets up project expectations early on to avoid hiccups.

To craft an effective digital brief, you must include an overview of the goal, work scope, and timeline associated with the project and all key performance metrics that need to be met.

Leverage our list of tips and templates provided in this article to create a comprehensive plan that is both user-friendly and succinct. Ultimately, creating a well-thought-out digital brief is the best way to achieve success for any marketing agency and the clients working with them.

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