How to Run Facebook Ads and a Funnel for a Restaurant

TRANSCRIPT

So Greg is asking. He has a restaurant that’s in a small town that wants to do a birthday offer or something like that within Facebook ads and a phone. So you also stated, Greg, that the average customer spends about $12 within the restaurant. So what I would focus on and make sure you’re setting proper expectations here is running a Facebook campaign first and foremost is probably the best thing that you can do. I know just from running tons of restaurant Facebook campaigns, especially giving away free stuff, you’re getting leads for like a dollar somewhere around there. Now keep in mind, sometimes it’s higher, sometimes it’s cheaper depending, there’s a lot of different variables. But what you should be focusing on telling the restaurant is don’t only focus too much on the cost per acquisition to get somebody in your doors come eat.
Even if it costs you $12 and you break even on that actual sale, think about that person coming back because that’s what happens at restaurants, right? Somebody will come in, they’ll eat, they’ll have a good experience, the food will be good, and then they’ll actually come back. So the expectations that you want to set is we’re not going and getting you leads to actually come in and use a coupon. We’re getting you lifetime customers that are going to keep coming back, right? So this is definitely something that you want to do longterm. You don’t want to focus on a short term solution just to fill up some seats. You want to focus on a longterm solution on how you can keep getting people coming into your restaurant and funneling them to keep coming back and back. And that can be recurring customers for life. So hopefully that helps you out.