Welcome to episode 11 of Whiteboard Wednesday. In this episode, I will teach you how to master social media content distribution. I’m not discussing content distribution for blogs today. Instead, I will focus on mastering social media and diverting traffic from your social media channels to your website to convert those people.
So, let’s dive straight into it.
Again, I’ll discuss things we implement at DashClicks, so I’m super excited to talk about these proven tactics.
These are some of the newer strategies that Daniel, our new content director, has introduced. Daniel is the content strategist at DashClicks, and he also looks after social media content distribution.
Daniel Matthews - Content Director, DashClicks
Social media is a great way to drive traffic to your website, but honestly, we weren't doing the best job at it in the past. Although we provide the best-in-class social media services to our clients, we were not putting enough time and effort into our home project.
1. Leverage the TikTok Boom
Let's discuss the popular small videos app TikTok. It's an excellent app making waves in the social media world and going by engagement, ranks ahead of Instagram, Facebook, Pinterest, and Youtube, which rank number two, three, four, and five, respectively.
You can create just one piece of content and redistribute it across all five channels using the same video format. So, we start by creating a TikTok video with an average length of 15 to 30 seconds. You must be wondering just how on Earth can you communicate with your audience using such a small video. But, here is a secret to social media ā its users have very short attention spans and often don't want to watch long videos.
They scroll through social sites when sitting on their couch, watching TV, eating their dinner, or while at work. They look for quick quality content that they can go through quickly, and 15 to 30 seconds is the sweet spot.
2. Quality Wins Hands Down
If you use TikTok, you must be aware that just by scrolling through TikTok videos, you can watch quality content within seconds. Moreover, it’s pretty engaging. If you offer quality, even small videos can do magic.
You should create content that people love to share. It’s the number one metric on social media. Tiktok loves when your content gets shared. Their algorithms will show your content to more users if they like or share it.
You can quickly get 500 to 1000 views for every video you post. We post two videos per day, which seems to work best for us. If you’re not creating shareable content, it’s better to not create the content at all. It’s a sheer waste of time.
3. Repurpose Your TikTok Videos
First, we create a TikTok video, post it, and then roll out the same video on Instagram reels. On Instagram, we get more views than TikTok. On average, we get about 2500 to 5000 views on every video we post, which is impressive.
We also post it on our Facebook page. When we publish it as a video, it creates a watch version of it. Engagement on videos is relatively low on Facebook, so we throw it up as a post. We get an engagement of around 100 views per post or sometimes even less than that.
We did have a video go somewhat a little viral on Facebook, and we got around 3k views, but that’s still better than what we usually get.
We also post on Pinterest and get around 100 to 300 views. On YouTube, we post these as “Shorts.” Youtube Shorts is a comparatively newer thing that YouTube has introduced, and we get an average of 50 to 100 views on it. We also had a video go somewhat viral here with around 5k views.
So, we create a short video and post it across all five channels in the following posting formats:
- On TikTok, as a post.
- On Instagram, as a reel.
- On Facebook, as a post.
- On Pinterest, as a post.
- On YouTube, as a short.
And we do this twice a day — once in the morning and once in the evening.
We also post on weekends.
Pro Tip: Rather than creating one video at a time, the best practice is to make a batch of videos. We can easily knock out 15 to 20 short videos, which is enough content for two weeks.
Pro Tip: Create videos in batches and then schedule them all. Not every platform will let you do the scheduling. So, if you can’t manually schedule it on every platform, you can go there and post it.
It is a great content strategy for social media that will drive tons of traffic. Start redistributing your initial video from TikTok, driving it down four other major channels.
So, now you have five channels (with the same video) driving traffic to each one of these videos.
With these videos, you’ll build followers, and eventually, the platforms will start driving traffic to your website. You can start implementing this strategy for your business right away. If you liked the video, hit the like button, and if you have any questions about it, post them in the comments down below. My team or I will try to answer all your questions. Subscribe to our YouTube channel for daily videos like this, and we look forward to seeing you in the next Whiteboard Wednesday.