How to Make Marketing Prospects an Offer They Can’t Refuse!
What kind of offers do you provide your prospects to seal the deal?
Chad Kodary from DashClicks talks about how you can make your marketing prospects an offer they can’t refuse and convert them into a paying customer! This video is a highlight from the second video of our YouTube series, Marketers Mindset.
All right. What’s going on guys? Let’s go. Rest, roll. Let’s roll. Let’s roll guys. Do me one favor. Can we get the GoPro? Is it GoPro on let’s hit a behind the scenes. Let’s get it behind the scenes. What’s going on everybody? It is the 24th. It is Christmas Eve. Today I’m going to be giving you guys more than Milken cookies. Today I’m gonna be showing you guys a lot of really cool stuff. So hang tight and let’s get this show on the road. Who’s ready to get started? Who’s ready to get started? Drop a two in the chat. If you’re ready for me to drop some knowledge, people jump into it in the chat. Guys, don’t forget me. I’m down here in the bottom right hand corner. You see me right here? Can’t forget about me. We’re going to make the picture big for you guys because today we’re going to be doing a presentation that is going to show you guys literally not only the story of my life, which is, I mean not cool, but I think it’s pretty cool cause it’s me, but it’s also going to show you guys exactly how I started my agency from day one all the way till 10 years later to where I am today.
What I did in between the money that we’ve generated for our agency, how we’ve generated that money for our agency and everything along the lines and in between. Who wants to hear that? If you want to hear that, drop the three in the chat right now. Drop a three in the chat. We leave engagement. We need to get this shit live. This webinar is called a the exact path that I took to grow a wildly profitable seven figure digital marketing agency and how you can too, even if you’re starting at completely sub-zero guys, okay? And that means you have $0 million. You have zero employees, you have zero office space, you have zero knowledge of marketing, you had zero everything. I’m going to bring you from zero to 100 real quick. So here we go guys, okay. Now guys, if you’re on this train, this exclusive ride train, who’s going to cover four steps?
Okay? The first step that it’s going to cover is how to make your prospects and offer they can’t refuse so they can come to you with credit card in hand. Who wants to see how you can get somebody to go from not wanting your service to coming to you with their credit card in hand? If you want to see that, drop a five in the chat right now. Here we go. Here we go. To how to consistently generate high ticket leads and swiftly close the sale. And I’m talking about quick, all right? Three how to be in the results, getting business versus plowing through your customers and getting stuck in a hamster wheel who is sick of being stuck in a hamster or Hoosick of getting clients and having them leave and getting clients and having them leave. Who’s sick of that. I’m sick of that.
So I’m going to show you how to not do that. Okay? Would you like to see how to not do that? Here we go for how to 10 x your operations with insane momentum in sales in revenue. I’m going to teach you not only how to get the clients, so I’m gonna teach you how to scale and Tedx. That shit. Who’s ready for it? Here we go. Now guys, before we get started from one, please have a laser focus on one of another teacher here. Okay? It really has real implications for your business. So do me a favor. Get everything else away. Okay. Focus. The reason why you signed up for this training, so don’t short it yourself. Okay? Close all the tabs. I want your full focus right here, okay? And turn off your phones. Give yourself the time you need to discover these game changing strategies.
Guys. Game changing to create and scale your very own marketing agency. Turn off your phones. Close out all of your tabs. Yeah, get your notepad away. I’m going to have a replay, guys, for those of you guys watching this on my personal page, it will be there after we go live. For those of you guys inside of Dash Clicks, it’s going to be inside of the dashboards platform. We’re going to be emailing you guys a link today with the replay link. So do me a favor. Do not take notes, put your notebooks aside. I want you to focus right here with me, okay? Take everything in. Okay? Forget about the notes for a second. Let’s go. Let’s go. So who’s this Webinar for? So just so you know, you’re in the right place and your time will obviously be well spent. Okay? Anyone who makes a living providing a high touch service.
So freelancers at t u website developers, graphic designers, marketers, sales representatives, if you are a service provider or any of any kind, okay? This is for you. If you currently have a digital marketing agency and you want to serve more clients each month and make more sales, well guys, this is absolutely for you, okay? If you’re just starting an agency, which most of you are, if you’re just starting an agency, you don’t want to jump through all the hoops or waste time and money on strategies that don’t work. You want the exact end to end blueprint. So you’ll be off to the races from day one. Now if that is you guys, you are definitely in the right place. Have I made anybody who’s watching this? Are Any one of these people, you guys, if any one of these people or you, can you drop a 10 in the chat for me please?
This is even for you if you don’t have an agency yet, but thinking about it, this training is just what you need to get started, okay? Guys, you want to be told exactly what to do, how to do it so you can start your own agency with as much momentum as possible, guys, okay? Now, if you’re one of those people, it’s absolutely critical that you stay until the end. So here’s my promise to you. If you stay all the way until the end, if you make it through the whole way through this training, we’ll be giving away not only some free swag bags at the end, but I’m going to be giving you guys an offer that you cannot refuse. Okay? It’s access to crazy, crazy new feature that we’re launching inside of Dash Clicks. I can’t tell you what it is now, obviously, because I want you to stay until the end, right?
Well, if you stay until the end, you might get some free swag bags. You’re gonna have a crazy offer that we’re going to be giving you guys, which is a new feature inside of Dash Clicks and you’re going to be learning tons of free knowledge. So who’s ready to start? Guys? Drop a one. If you’re ready to start. Woo. Here we go. Now I know a lot of you guys, and this is like more of like a webinar style, right? I might not be whipping out the pen and drawing on the Whiteboard, but this is going to be providing tons of value guys. So I know a lot, a lot of times with these webinars people like to do like storytelling and stuff. I’m not going to do to my storytelling. Most of you guys already know who I am. Okay. We have way too much important stuff to talk about.
Okay. but I do think if I’m to have the audacity to ask you to spend time with me on this training that at the very least, should I tell you maybe a little bit about who I am, a wine worth listening to. Okay. So my name is Chad Kodary. I’m the founder of a marketing agency called social agency. That’s my team behind me. Not only am I the owner and founder of social agency, I’m also the owner and founder of Dash Clicks, which is a software platform for agencies to be able to scale their agency. Okay. Now guys, we’ve been knee deep in this Morgan game for nine years. Okay. Who’s been in the marketing industry that’s watching this from more than nine years? If you’ve been in the marketing industry for more than nine years, go ahead and drop a one in the chat. Guys. In 2017 alone, we did 1.2 $3 million in sales and we’re on track to doubling this number in 2018 and most of this is based on recurring revenue guys, recurring business people who are paying us to service their accounts on a monthly basis. Wouldn’t it be cool if you had something just like this?
Now a mentalist? Be Proud of that, but enough about me. Let’s talk about you and what you came here to do, guys, okay? Now here’s what’s up with a digital marketing agency space. Right now, according to forester digital marketing spend in the u s alone, we’ll near $120 billion by 2021 guys. Now, I don’t know about you, but I’m pumped up about an industry that’s so prosperous. Is Anybody pumped up about marketing industry? Right? Who thinks that this is amazing, right? $120 billion just in the U S it’s insane, okay? But here’s a critical problem. Most digital marketing agencies are not participating in that wealth. In fact, they’re struggling to drive leads and close clients. They flat out don’t get enough. New businesses sustain themselves and they end up flat out out of business before they even take off. Now guys, I know tons of people, especially inside of dash clicks that they just started an agency.
Listen up closely, guys, this for you. Okay, so here’s a question. Why are so few people getting paid? Well, in an industry that’s clearly right for wild profits. Now, I’ve obviously done tons of research on this. I spoken extensively at events as smoking with people as smoking to audience who’s just like yourself, okay? And here’s what I found, okay? The agency owners who are not participating in the wealth that’s circulating in the digital marketing sphere, I’m making four critical mistakes and I want you guys to tell me if I’m on the money or not. Okay? Critical mistake number one, you don’t know exactly what to sell, okay? Meaning that you don’t know how to package your services in such a way that people come to you with credit card in hand. Okay? Critical mistake number two, you struggle to find a steady stream of the right people to present your offer to, and when you do find those people, you failed to close the sale. I see this happen all of the time. Okay? Critical mistake number three, you fear that you won’t be able to get results for your clients or when you’re busy servicing your existing clients, marketing and sales, take a back seat.
Critical mistake number four. You don’t know how to scale your operation, so there’s full more momentum and an increase in sales every single month without the time-sucking and turbulence that comes along with growing a service based business. Guys, if you agree with me on these four things, can you drop a one in the chat? Now, if you agree with me that these are major problems for you and I’m sure you do, okay, here’s what we come to. A turning point. If you can fix these problems, you’ll very well be on your way to a profitable marketing agency. If you can fix these four problems, okay? One that easily commands high dollar clients, guys, and I’m talking about big clients. 2000 a month, 3000 a month, $5,000 a month, every single month. Now, that’s truly transformational. Okay. It really is. Okay. I know it’s doable because I did it and I’ll walk you through all four steps right here, right now.
Who wants to see these four steps? Guys, drop a 15 in the chat. If you want me to hear these, if you want me to tell you guys these four steps, these are the exact steps that I took to hit seven figures. Who wants to hear this? All right, let’s go. Let’s go. Let’s go. Step number one. Who’s ready? Step number one, how to make your prospects and offer, they can’t refuse. So they come to you with credit card in hand. Wouldn’t it be really cool if you had 10 people lined up and only did is pull their credit card out and they’re like, here, take my money. Let’s sign up. Well, that’d be cool. That’d be really cool. I think it’s pretty cool. We do it all the time. Okay, so when I surveyed my audience, so many people told me that they struggled with what to sell.
Sure you know where your expertise is. Perhaps you’re a web designer, a copywriter, graphic designer, a funnel builder. You know what you’re good at, but how do you package it in a way that sells like gangbusters? Guys, how do you do that? Okay, because we all know it’s not just about a skill and an expertise in something that doesn’t mean that you’re automatically going to transform that into sales, okay? You can be the best web designer in the world. It doesn’t mean you’re going to go out tomorrow and close 10 website deals, okay? Unfortunately, the world does not work like that. Okay, guys, but before we get started on how to package your irresistible offer, I want there to be no confusion about what I mean when I say offer. Okay, here’s what an offer entails that your core service, it’s your price, it’s your extras, right?
What will you offer? What will you do to make it a little bit more valuable? Your delivery details? How will your services be delivered? If you’re a copywriter, perhaps you don’t want to present your copy in a Google doc. Maybe you want to do like a wire frame where sales paid for the copy that you wrote, right? Your external transformations. This is tangible results, guys, tangible results for you all. Offer your internal transformations, the intangible results for your offer. How will your clients feel when they achieve their ideal result? Right? How does a person actually physically feel once you get them results? Now I know now that I know who your offer entails. Here’s the key to making sure command sales, okay guys, the key is you need to be outcome driven. If you’re not outcome driven, [inaudible] go, he sold that Shit’s not gonna work.
You can’t charge a premium price if you don’t deliver premium results, okay? It’s super simple. You need to give your customers a complete and total transformation and end to end experience that they can go from absolutely dreadful situation to dreamlike situation, okay? That’s what they need. They’re in a shitty situation and you need to bring them into an amazing situation. That’s how you keep clients, okay? Does everybody agree with me? Can you drop a five in the chat if you agree with me so far on some of the things that I’m talking about, I want to make sure that I’m on the same page as you guys. Five, five, five, five. Good. Now the question becomes how do you identify the golden outcome, the one that people will pay. Big, big, big, big, big bucks for how’d you do it? How do you do it?
Start with your audience guys. Who Do you want to serve? Is there a specific niche that you specialize in or niches? Okay. Dive deeper into their pain points, guys. Pain points. I don’t know. You guys hear me talk about pain points all of the time. Okay. Yeah, dive deeper into their pain points. Here’s something interesting. Okay, well, here’s the interesting thing. People will actually pay more to ease their pain than they would to have your solution and what you guys were thinking. That sounds funny, right? You might be thinking ease their pain in having my solution. Is that the same thing? Well, you’re right, it is logically, but binding decisions guys are less logical and more emotional guys. So whoever you guys have learned about sales psychology, you should know that finding your prospect’s pain point and communicating that language of pain is the single most powerful sales tool that you’ll ever have in your entire life.
Guys, it’s very simple. Pain triggers. Action in sales is all about getting people to take a specific action. Do you agree with me guys? Drop a five in the chat if you agree with me. Now here’s some examples of find some pain points. I know you guys were like, Oh, Chad, what are you talking about? How do you find these pain points? No, Carlos, no. Well, Eddie, how do you do it? Right? I’m going to teach you guys had to do with example number one. A restaurant owner is struggling with filling up seats during his slow times of 2:00 PM to 6:00 PM [inaudible] example number two, it dentist is having trouble finding new patients that one teeth cleanings [inaudible] example number three, a painter is struggling with not having enough commercial jobs. Paint unveil the solution. Guys, you know who you serve, you know what their pain points are, you know what they’re good at.
Spell out the results in vivid detail. So there will be no question about the value that you’re about to provide to these people. Okay guys, here’s some examples of unveiling the solutions because I can’t me the example physically give you the solution too, right? I told you here, I’m here to provide value for your people guys. I’m servicing the community here. Okay guys. Example number one for restaurant owners struggling to fill up seats. Totally. Here’s little times of two and 6:00 PM pain solution. Create a Facebook campaign with a coupon that brings people to the restaurant only from the hours of 2:00 PM to 6:00 PM. Yeah, right? Crazy example number two, if a dentist is having trouble finding new patients, I want teeth cleanings solution, creating an SEO campaign, focusing on the keyword ranking teeth cleanings and their local city. Example number three, if a painter is struggling with not getting enough commercial jobs, pink solution, create a Google adwords campaign targeting searches for people looking for a commercial painter. Guys there is a solution to every problem. If you can’t find the solution, then you need to be in the solution getting business. You need to go out and do some research. If not, you can just message us on dash plagues and we’ll help you out. Okay. now if you can do these three things, the question of what service to sell and how to make your package resistible becomes abundantly clear.