How to Increase Your Website Traffic Without SEO
SEO is indeed an excellent strategy to grow your web traffic. However, you must not rely completely on it.
Let us explain this in more detail – think about a scenario where you only depend on SEO for your website traffic and Google introduces a change in its algorithm. As a result of this change, you risk losing potential customers.
To ensure that a change in the Google Algorithm doesn’t halt your business, we recommend diversifying your methods of growing website traffic.
A word of caution here! We are in no way saying that you don’t have to pay attention to SEO. Every website, regardless of niche, must follow the best SEO practices to make sure it gets indexed and does not get penalized by Google.
In this blog, we are going to discuss the strategies that work as fruitful additions to an already existing SEO plan.
All said and done, let’s begin our list of the top strategies to increase website traffic without SEO:
1. Content Marketing
Content Marketing lets you organically advertise your business via high-quality content. Content marketing strategies include infographics, podcast episodes, YouTube videos, downloadable PDFs, blog posts, etc.
For example, Toggl is a time tracking software company that frequently produces insightful blog posts and research data related to work-life, career, and productivity.
This attracts users interested in productivity, time management, and well-being in the workspace. When they check out Toggl’s blog, they discover the time tracking app, a productivity tool by the brand. Some of the users convert, increasing web traffic as well as the ROI of the company.
Tip: To know in detail about creating a content marketing strategy, read our start-to-finish guide.
2. Writing Guest Posts
For those who aren’t familiar with the term, a guest post is a post you write and publish on another person’s website or blog. When you do this, you benefit from their audience and traffic.
This strategy demands only one thing – your time. Dedicate a certain amount of your time in finding the correct website for guest posting, pitching the website-blog owner, thinking about guest post ideas, and then curating the blog.
After your guest post gets published, you get the chance to drive traffic back to your own website via your website URL. The link is added within the byline, which is posted after the end of the article.
3. Email Marketing
In 2020, 78% of marketers stated that email holds importance in overall company success.
Email marketing is a direct way of reaching your potential customers. Regarded as the perfect means for creating long-term relationships, it allows you to ask for feedback, post questions, and introduce soft sales in an easy manner.
Considered one of the best ways to increase web traffic, email marketing is a strategy you must surely try. A few tips for effective email marketing to grow website traffic includes:
- Post-behind-the-scenes content and share stories
- Make it convenient to read and share your post. Include links to your social media channels, recent blog posts, and sales page in all your emails.
4. Using Reddit
Reddit is another way to increase your website traffic without SEO, and that, too, for free!
In case you don’t know, Reddit is more like a discussion forum. To grow web traffic via Reddit, you first need to take out time to engage with SubReddits. We say this because you may feel the urge to simply head to Reddit and post your links to a few SubReddits. But we recommend against it.
Redditors do not like self-promotions that much. Therefore we suggest that you engage with SubReddits and offer value in the form of comments and upvotes. Then, after you create some engagement, you can go ahead and promote some of your brand’s stuff (without being pushy, ofcourse!).
5. Social Media Marketing
An effective social media campaign can increase traffic to your website and raise brand awareness. Before executing the campaign, make sure you plan well. Remember to use the right channels for your business. Also, keep these key points in mind:
- To quickly broadcast an update, use Twitter. To gain more followers for your brand on Twitter, follow some tweeters from the same industry.
- If you want to get traffic by sharing images, use Instagram and Pinterest. Remember to keep your posts interesting so that users are prompted to click your link and share it.
- If you think posting on professional networks like LinkedIn will benefit you, ensure you regularly post on them. This will help drive traffic to your website and help establish your credibility in the industry. One way to amplify your reach on LinkedIn is to use an intuitive social employee advocacy platform. This powerful tool allows your employees to discover, filter, recommend, and share pre-approved company content to their personal social profiles.
6. Providing Amazing Customer Service & Asking For Review
Even when you ramp up your social media marketing efforts to grow web traffic, it can all go to waste due to one thing – poor customer service.
How to Provide Excellent Customer Service?
When users complain on social media platforms, ensure you offer a polite and prompt response. It will help build respect for your brand. If users send a complaint through email, offer the best possible service so that they purchase more products/services in the future.
All in all, a few basic tips to keep in mind include:
- Reply in a prompt manner
- Provide as many suggestions for customer issues as you can
- Apologize if you make a mistake and provide refunds/coupons
If you consistently offer great customer service, you can also approach users to review your business.
Platforms such as Yelp and Trustpilot are well-suited for building positive reviews. A lot of users visit these websites before they decide to make a purchase. Hence having a good profile can increase your reputation.
7. Getting Interviewed
To try out this strategy, you first need to search for a podcast interview website as per your niche. Once you find one, pitch them for an interview. When you get interviewed, you grow traffic to your website and get recognized in your industry. It is also a great way to establish authority.
8. Influencer Marketing
Influencers are mainly social media users with a huge number of active followers, who trust and care about what the influencer endorses, shares, and recommends.
With influencer marketing, you promote your business via word of mouth with an influencer’s help. With the support of an influencer, your brand gains exposure to their audience and their audience’s network at the same time. As a result of this, more referral traffic comes your way.
Listen Up: As per the latest stats, 80% of consumers have bought something because an influencer recommended it. Hence, you can always get in touch with an influencer to promote your website.
9. Video Marketing
We all can agree on one point – videos are both visual and auditory. This makes video content more memorable than text. According to the latest stats, video content is 1200% more successful than other types of content.
Consider video marketing to increase traffic to your website. Upload videos on Vimeo and Youtube. You can also think about adding videos to your web content. 66% of people state they’d choose to see a short video to know about a service or product. These videos can help website visitors make a purchase decision. You can increase your website’s conversion if you add videos to your product pages.
10. Try Paid Ads
Content marketing is advantageous, but you may have to spend a lot on it, particularly if you have to pay established writers to produce well-researched, original posts. Most of these projects can even take months to deliver results – a timeline that a lot of brands may not find practical.
If you want quick results with a budget you can control, we recommend you consider paid ads.
Paid ads can instantly lead to hundreds of clicks to your website.
Today, getting your ads noticed by the right people has become so much easier. For instance, Facebook gives multiple targeting options and customer personas to help your business get noticed by your target customers without spending a lot on mass advertising.
You can even advertise on lesser-known platforms such as Reddit if you know that your potential customers hang out there.
From writing guest posts to using reddit, we have discussed a range of options you can try to increase your website traffic without SEO. If you want a point to begin, we recommend that you work on improving your social media strategies. It creates brand awareness, helps connect with more users, and drives organic traffic at a relatively faster rate.
All in all, with these practical tips, you will have multiple traffic sources, and you will no longer be left stranded by changes in the Google algorithm. Make sure you track and scale the traffic sources you are using to bring individuals to your site.
These tips hold the power to transform the way you attract customers. Which ones are you thinking of using first?