How to Create Natural Backlinks That Produce Results
Natural backlinks are quintessential to formulating and implementing SEO strategies. In the eyes of Google and other search engines, it acts as a “vote of confidence” for your website, making it look more authoritative and credible. So, if you are a business owner who wants to revamp your off-page SEO strategy but don’t know how, start with building natural backlinks for your website’s content!
Link building is a new, much-needed strategy for websites that want to boost their Google ranking and attract organic traffic. Do you want to know what lies at the heart of effective link building? Creating high-quality content that your potential customers want to consume!
Remember: The key is to create natural backlinks for your website.
Focusing on creating natural backlinks not only helps you improve your SEO but also fosters brand recognition. It propels your website and your products and service offerings to rank higher in the search engine results and helps you achieve the audience engagement that you want.
By now, you might have understood the relevance of natural backlinks for your website, yet the definition of “natural backlink” may seem a little vague to you. Don’t worry! We’ve got your back. Read on to find out what natural backlinks are and how you can earn them fluently.
What Are Natural Backlinks?
As the name suggests, natural backlinks are the links you gain by producing top-notch content for your website. This happens when other bloggers, web admins, or website owners link to your content because they find it useful for their audience and value-adding to their website. The ongoing digital marketing trends and Google has made it evident that they want backlinks to be as natural as possible to ensure higher rankings.
Link diversity is one of the key ingredients in creating a Google-friendly backlink portfolio. A few critical features that determine the relevancy of a backlink are:
- Having a natural context.
- Offering valuable information to readers.
- Having an anchored text.
Hiring a well-experienced digital marketing professional who can help you create natural backlinks for your website or determine whether a link is worth pursuing, is recommended.
Remember: You must not cheat or cut corners when creating backlinks, as this can significantly disrupt your website’s overall performance. Google watches everything. So, the only way to earn its trust and stand ahead of your competitors is by giving your audience what they want — original, informative content.
But, is creating quality content enough to inspire the top-performing websites to link to your page?
Content marketing is challenging. The internet is an ocean of content where even the most remarkable piece of content can get lost or remain undiscovered from the targeted eyes if not distributed strategically.
How To Create Natural Backlinks?
If you are an observant reader, chances are you have already noticed the oxymoron in the very topic of the blog. Creating natural backlinks can be time-consuming and confusing if you are new to digital marketing. However, you can always follow these below-mentioned tips to influence link generation on your website:
1. Focus On Quality and Value
To earn natural backlinks, you have to create SEO-rich, quality content. It is one of the most effective digital marketing techniques to help your website rank higher in search engine results. So, if you haven’t already, it is high time to start leveraging the perks of content creation for your website. Wondering how to do that?
Hire a reputed digital marketing company that can assist in creating top-quality, keyword-rich content that offers practical solutions to your visitors. This technique works wonders in gaining much-needed exposure for your website, improving its ranking, and earning natural backlinks to your website.
Point to Remember: If your backlink holds an actual value, it will be considered natural.
2. Focus On Creating Targeted and Purposeful Content
Before starting to create content, make sure to check if anyone is interested in republishing your content or linking to it. While recycling your existing topics can be advantageous in maintaining consistency, you must know that creating natural backlinks demands more. It is advised to offer something new and exciting that gains attention and inspires other website owners to link to it. Wondering how to do that?
For starters, consider framing a list of websites that entices your targeted audience. Now, think of content that might interest these websites. For instance, to get featured on a top-performing website that publishes news and research articles, you must focus on creating newsworthy content on a hot topic to get noticed.
Alternatively, you can also hire an experienced digital marketing expert to help you do so.
Point to Remember: Quality content comes with great effort. So, make your every word generate revenue!
3. Aim To Build Better Content
Building content based on someone else’s content works for controversial topics, but what to do when creating content on generic topics? Well, a simple answer would be — to grab every opportunity and make the best out of it.
Identify your targeted audience, determine their needs, concerns, demands, expectations, and behavior, and offer them the most appropriate solutions. Strategize your content and make it relatable to your audience. This will allow you to inspire them and other websites to link to your content.
Point to Remember: Content without strategy is just stuff, and the internet is full of ordinary stuff.
4. Collaborate With Top Influencers
Influencer marketing has gained tremendous popularity in recent years, for the right reasons too. It equips high-end brands to entice new customers and allows small businesses to gain more visibility. Thus, it strengthens your brand’s visibility and stimulates its credibility. So, what are you waiting for?
Prepare a list of top influencers or companies relevant to your industry and collaborate with them to create reputable, result-driven content for your website. This trick will boost your website’s reliability, helping you build natural backlinks effortlessly.
Point to Remember: Add influencers to your marketing campaigns to make this collaboration a win-win for all — your brand, the influencers, and your audience.
5. Organize Interviews With Influencers
Interviews are another ideal, highly-engaging content that can benefit and interest both you and your interviewer. Content curation for interviews involves extensive research and can be arduous, but the eventual results make the hassle worthwhile.
Collaborate with top influencers and ask for their expert opinion to get awe-inspiring, highly linkable content while allowing them to boost their visibility.
Point to Remember: Your content can only generate natural backlinks if it is exceptional!
6. Research Potential Topics
All the tips mentioned above have one thing in common — finding an ideal topic for your content. Finding what your audience is looking for is the key to putting forward phenomenal content.
One of the effective ways to create content on relevant topics is by taking the assistance of a professional digital marketing company willing to do all the research and work for you. Their expertise can significantly boost your odds of building natural backlinks.
Point to Remember: Having five quality backlinks is better than having twenty irrelevant ones.
7. Create Diversified Content
Once you have learnt the art of “how to get natural backlinks,” you will notice that natural backlinks can come from anywhere. If your content is worth a read, you can expect backlinks in different forms and from diversified websites that operate in different ways. Isn’t it a dream come true?
However, this comes with great responsibility. It requires creating valuable content (literally) and providing multiple linking opportunities to different websites. In fact, it is easier said than done. However, you can always consult with a digital marketing specialist to help you achieve the desired results.
Point to Remember: Do you want to achieve virality across multiple channels? Then make content that has the potential to go viral! Recent tidbits, trendy posts, and speaking on socio-cultural issues will do it.
8. Say Hi to Visual Content
Visual content creates optimum audience engagement, leading to more traffic and conversion rates. This is one of the most important reasons why you should constitute it into your link-building strategy. Wondering if it will work for your business?
The answer is yes, but with the right trick and assistance. If you are new to creating visual content, then consider hiring an experienced digital marketing expert to help you create linkable visual content for your website.
Point to Remember: Content is everywhere. Aim for quality and variety!
9. Discover Your Audience’s Favorite Channels
Knowing where your audience hangs out on the internet is a critical step in ensuring a foolproof digital marketing strategy. Even the best content won’t bring any results if it does not reach its targeted audience. So, identifying the most appropriate channels where your potential customers spend their time is vital to promoting organic content.
Let’s Give You a Perspective:
Email marketing is a vital digital marketing tool. It helps you reach out to your targeted audience, but does not guarantee that your email will be opened, let alone rejoined. This can be a bummer, but is an eye-opener to help you understand the importance of using the proper mode of communication and social channel for your business.
Therefore, consulting with a top-notch digital marketing company is recommended to help you pick out the best marketing channel for your business. Reaching your targeted audience via the right communication mode just where they are, will help you build natural backlinks.
Point to Remember: Create content strategically and have an effective promotion channel ready at your disposal to ensure desired results.
10. Ensure Optimization Across All Platforms
You might have already heard it a thousand times — create content for people, not search engines. However, keep in mind that these two can go hand-in-hand. Wondering how?
Everyone appreciates organic traffic, but you can always boost it by posting a search-friendly title. This will help more people find answers to their questions and, ultimately, land on your business. Therefore, always follow SEO-friendly techniques when creating content to build natural backlinks.
Point to Remember: Having a backlink that drives referral traffic is better than a link from a highly authoritative website.
If your targeted customers want to discover and engage with your website, you must build smooth pathways with big, flashing signs that lead them to your business. In the words of digital marketing, this means you need to build natural backlinks.
However, always remember that you must be persistent to achieve the desired results. As mentioned above, creating natural backlinks is a constant challenge, so do not get discouraged in your initial phase of mastering the art. Moreover, you can keep the most amazing content on your website, so there’s nothing to lose.
Connecting all the dots will bring benefits in the long run. And, creating content strategically with the perspective mentioned above will definitely help you achieve quality natural backlinks overtime.
Running a digital marketing agency is strenuous, and white-label agencies are here to help! Partnering with a reputable and trusted white label marketing agency will save you from the everyday agency grind while allowing you to focus on what you do best — running and scaling your business. So start today!