Content Marketing Trends for Success in 2023
The latest statistics reveal that 82% of marketers are actively investing in content marketing, and for a good reason. It’s simply one of the most powerful strategies for boosting website traffic, obtaining qualified leads, and increasing conversions.
If you are not currently leveraging content marketing for your brand, it’s about time you do so. Although a word of caution here. Staying abreast with the latest trends is important owing to the ever-changing nature of content marketing. It’s key to creating a solid content strategy.
In this post, we discuss these trends that will help amp up and fine-tune your strategy for 2023 and set your brand up for success!
1. Create Long-Form Content
Why produce long-form content?
The answer is simple—long-form content provides the most value to your audience. Also, when you offer your audience comprehensive information on a topic, they are curious to learn more about your business and stay on your pages longer. This way, you generate more leads for your business. You also gradually start to become their go-to information source for getting valuable information, further giving you a chance to establish yourself as an authority in your field.
Note: if you publish a long-form, high-quality content piece, Google will rank your page higher.
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In all, long-form content is a win-win both for your business and your potential customers.
2. Focus on Voice Search
In 2022, voice search accounted for around 20% of total searches and is continuously growing. As more and more people opt for voice search, this will cause a change in content in the coming years.
When voice searching, the content we speak is not always parallel with the content we put in a search box. So, marketers will have to adapt their content to natural language; this includes questions and answers as well, since 50% of the voice searches depend upon featured snippets.
For this, marketers can use common words, include long-tail keywords in heads and titles, and utilize FAQs. For example, “what are the strategies for optimizing content?“
Tip: Take the lead by optimizing the natural language of the pages for “near me” searches.
3. Repurpose Content
One of the top B2C and B2B content marketing trends of all times is repurposing content. When you recycle or repurpose your content, you are able to:
- Re-use content on separate channels, such as social media and email.
- Update old content and augment your content marketing tactics.
Pro Tip: When you repurpose content, don’t copy and paste. We recommend that you make changes according to the channel you will use. For instance, don’t send a complete 1500-word content piece over email. Instead, trim the content to around 200 words and send it to your email subscribers along with a link to the full post.
4. Create Interactive Content
As you may already know, reaching and engaging today’s consumer is becoming more of a challenge. With so much content out there, it is increasingly becoming hard to stand out and be memorable. People’s limited attention span only adds to the problem. But we have a solution that can help you engage your audience and make a lasting impression – Produce Interactive content.
You may have seen interactive content around you in the form of polls, quizzes, surveys, and calculators. Interactive content, as the name suggests, is interactive in nature. Hence, your audience is able to interact with such content rather than passively consuming it. And the amazing thing is, they enjoy the process!
This content doesn’t even take much time to create and helps successfully drive two-way conversations.
Note: Create interactive content that offers your audience insights/tailored results on topics they care about or a problem they are struggling with.
5. Produce Niche Content
One of the latest content marketing trends to follow is creating niche content.
For those new to the term, niche content lays focus on a certain subtopic associated with your industry or business. The aim of the content is to appeal to a small group of individuals.
Let’s take an example to understand the importance of creating niche content:
Suppose you own a bakery and you publish content on different baking-related recipes. As the content is generic in nature, it will appeal to anyone who is interested in baking. But, you can also create content that interests lactose-free, vegan, or gluten-free bakers.
Why do this?
This is because it will enable you to target smaller niches of bakers and get them interested in your content. If you think about it, it acts as a great way to attract specific leads, which you can then nurture to conversion.
6. Content Experience Is Paramount
Content experience is the manner in which your content is presented to your audience, from the way it engages your users to the page it lives on. Always remember to tailor your content experience as per your target audience. It will only lead to a boost in engagement and overall interactions.
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Keeping tabs on the latest customer preference and trends will also help you provide an optimum content experience.
Note: Always remember that your audience will consume your content only if it is convenient for them to do so. A video that takes a lot of time to load on their browser or a blog post containing a lot of pop-up ads isn’t something that will keep their attention for long.
7. Use Videos
You may instantly think of blogging when it comes to creating content. But, it’s about time that videos get their due credit.
Utilizing videos is hailed as one of the biggest content marketing trends that you need to follow for the coming year.
Why create videos?
This is because they are highly effective in engaging your audience and can influence their decision to buy. Take a look at these stats:
- 94% of marketers are of the opinion that videos have helped boost user understanding of their service or product.
- 90% of people are of the view that videos assist them in making a purchase decision.
- According to Hubspot, 83% of video marketers have said that they have acquired leads with the help of video content.
You can produce a variety of videos for your audience, such as live videos, informational videos, webinars, and explainer or how-to videos.
Here are some tips you can follow to create the most effective videos:
- Capture your audience’s attention by talking about an interesting fact or telling a story.
- Create mobile-friendly videos so that your audience doesn’t face a hard time watching them on their smartphones.
- Nowadays, people tend to have a lower attention span. Hence, make it a point to put important information in your video first.
- Follow a consistent posting schedule so that you don’t keep your audience waiting.
8. Optimize Content for Search Engines
This is one trend that never gets old.
Make sure you adequately optimize your content for search engines. It boosts the likelihood of search engines finding your content and increasing its ranking in the search results.
Take a look at some of the steps you can take to optimize your content for search engines:
- Use proper keywords and phrases. Learn how to do keyword research for SEO.
- Check how Google ranks its content. Optimize your content with EAT (Expertise, Authoritativeness, and Trustworthiness).
9. Influencer Marketing
Influencer marketing is one of the top content marketing trends for both B2B and B2C businesses.
For those new to the term, influencer marketing means partnering with influencers for the promotion of a service or product. Essentially, influencers are individuals on online platforms such as social media who can reach a massive audience via endorsements.
As you already may know, influencer marketing has long been famous with consumer brands. But, it’s increasingly become the preferred choice for B2B businesses as well. The biggest benefit of using this type of marketing is that it helps get your brand in front of a large audience that you wouldn’t have been able to otherwise. You don’t even have to shell out loads of money in order to use this marketing.
10. Build Personalized Content
Personalized content is regarded as one of the most important trends of content marketing. Building such content helps provide a better and more unique experience to your audience.
But what really is personalized marketing?
Basically, it’s a one-to-one marketing strategy that helps you offer a customized experience to your potential customers.
Image Source: Automatad
Let’s understand this kind of marketing with the help of an example.
Suppose a person lands on your website to take a look at the ebook you are offering. In exchange for the ebook, you ask for their name and email id, which they provide. Now, the next time they visit your site, they receive a message on their screen that reads “Welcome back, [name]!” This kind of personalized message can create a lasting impression in the mind of the visitor. They get the feeling that the content on the website was created just for them.
Tip: When a visitor returns to your site, apart from showing a personalized message, you can also present them a list of recommended content for them to look at next (the content will be based on their previous interaction with the site). This creates a different kind of user experience altogether.
In all, personalized content helps you stand out and can very well be the reason for a visitor to choose you over your competition.
Rely on DashClicks to Get Relevant, Engaging Content for Your Clients
If you are a digital marketing agency that wishes to outsource content, then you can always rely on white label content services by DashClicks. The expert team at DashClicks creates content that will help generate more organic traffic for your client’s website.
Here’s what you can expect when you decide to hire these services from DashClicks:
- Deliver 100% unique, supreme-quality content to your clients.
- The content will be well-researched.
- A team of accomplished writers will carry out the work.
- SEO specialists and writers will inspect the published copy to ensure that it brings the desired results.
Wrapping It Up
So many marketers are already planning to increase their content marketing budget next year. Hence, it’s essential that you gear up and implement the latest content marketing trends for your business. It will help differentiate your brand from the others in the year 2023. From utilizing videos to content repurposing, the trends we have discussed so far will help set you up on the path to success and catapult business growth.
Ensure you implement the trends that will best suit your business and you will start to reap their benefits in due course of time. Best of luck!