Take a moment and think about what brings people to your business?
In a lot of cases, it begins with a question and they visit your site expecting a solution. At this stage, you need to understand that they are not just interested in your product, but also seek valuable information.
In many cases, contentā is what starts your relationship with the customer. Moreover, contentā remains with them through all the steps of the customer journey. Therefore, it is fair to say that content plays a significant role in how your audience interacts with your business.
The Importance of Content Marketing in 2021
In order to make the most of your content marketing, you need to create content that is detailed, unique, and useful. This is because content marketing is extremely helpful in:
- Bringing people to your site
- Engaging customers by providing value
- Generating leads
- Moving people through the customer journey
- Driving sales
- Giving post-sale care
However, simply knowing that content marketing can help your business isn't enough. You need to know how to create an effective content marketing strategy. As per the latest statistics, 64% of marketers wish to know how to create a better content strategy.
There are different tactics that make content marketing strategies effective. As there are many content marketing tactics out there, you have to decide which ones can help your business grow.
How to Select the Right Content Marketing Tactics For Your Business?
Before building your content marketing strategy, spend some time brainstorming. Understand your aim, what your business stands for, and how you want to represent your values. Armed with this knowledge, you will be more informed to pick suitable content marketing tactics for your business.
Here are 30 content marketing tactics to help you pick one that works for your business:-
1. Know Your Audience and Provide Them What They're Looking For
To create successful content, you need to know your audience. The first step you can take is to conduct keyword research to gain insights into your potential customers and their needs.
You can begin by using Google Trends to get a good idea about the current demand for a particular topic you have in mind. All you need to do is enter the main keyword in the search box to see the number of searches it has got within a defined time period.
For more detailed information, you can use Ubersuggest. Here's how you can use it to unlock a plethora of keyword opportunities:
- Click on your browser and open Ubersuggest
- Type in your domain
- Tap on the keyword analyzer located on the left sidebar
- Select keyword ideas
- Enter a keyword
- Get related keywords along with search volumes
2. Segment Audience To Improve Engagement
You should always remember that different people are at different phases of the buying cycle. That's why the content you produce can't suit everyone. For instance, if you produce content for the purpose of creating awareness among new customers, then it will not work for repeat customers.
Hence, you must segment customers according to their personas. A buyer persona is a profile that talks about one segment of your audience. Buyer personas are based on research and describe your ideal customers. It talks about how they arrive at a decision, the challenges they face, and other useful insights.
3. Create Content Based On Your Core Values
Core values serve as the building blocks of any business. Dedicate time to articulate the core values of your business in your content. It will help you generate solid content for your audience.
You can also use Storytellingā to create content based on your core values. It is always easy to tell stories based on what you believe and know. A marketing effort that appears effortless to your reader will appeal to them the most.
4. Get On The Local Platform
Let's explain this point with an example first. Let's suppose you are a local brick-and-mortar business in California, but your website gets thousands of visitors from Florida. This may not do you much good. 46% of Google searches are made for getting local information. A major chunk of location-based mobile searches leads to an offline purchase. So, it is important to get on the local platform if you haven't already.
For getting on the local platform, you must know about local SEO. It is a fantastic tool that helps people find your business, which can drive sales.
Local SEO is defined as an SEO strategy that helps your business become more visible in Google's local search results.
To drive your local SEO, ensure you produce valuable information for your audience in your target area. When creating this content, concentrate on local keywords.
To know local keyword opportunities, use Ubersuggest.
5. Provide Your Audience A Behind-the-Scenes Experience
If you want to increase your site traffic and attract a loyal audience, pre-sell your product or content. Let's suppose you are going to publish a new post next week. Share details about its writing process to your readers.
6. Create An Editorial Calendar
Marketers use editorial calendars for the purpose of planning, organizing, and scheduling the content they are required to share. An editorial calendar helps in creating a winning content marketing strategy. This is because it offers a variety of benefits. Here's how:
- It enables you to track content events
- It helps you see the performance of your distributed content
- It helps to establish expectations and deadlines
Tip: These three steps can make your editorial calendar effective:
- Understand your audience and the type of content they have an interest in
- Conduct thorough research for your topic
- Produce content and measure its effectiveness
7. Reply to Twitter Mentions
Responding consistently and quickly to people's comments and concerns shows people that you care. It humanizes your brand and demonstrates a level of dedication. Hence, following this content marketing tactic creates a great impression on your followers.
8. Encourage User-Generated Content
User-Generated Content refers to content in the public sphere in which the creators share their experiences with your services and products.
A lot of businesses encourage user-generated content. Doing so not only helps the businesses save money, but they are also able to distribute engaging content.
UGC comes in different forms such as-
- Blog Comments
- Online Ratings and Reviews
- Social Media Posts
9. Educate Your Customers
Give yourself some time to think about questions like - Do people want to know how your products work? Do they want to know the complete process of how you created the product? A lot of times, people are actually interested in learning more about your product. This helps them gain knowledge on something new, and they are likely to inform their friends as well. So, you must focus on customer education, especially if you are on a low advertising budget.
Let us give you an example of the kind of content you can create to educate your customers about your products. For instance, you want to educate your audience about HVAC systems. You can tell them how they work, what their advantages are, and what to watch out for. Your customers are more than willing to learn about your product, especially if few people are educating them about something similar on the web.
10. Use Trending Topics
Something or the other is always trending online. What you can do is, search for a way in which you can connect your brand with a trending topic.
To know an easy way to figure out trending topics, go to Google Trends. On the homepage, you will find certain topics. These topics are the ones that are currently getting plenty of search traffic on Google.
Remember, at the time of selecting trending topics, always keep your brand image in mind. Ensure you are only selecting the right trends.
11. Use Video Content
Viewers retain 95% of a message they see in a video and 10% of it when they read it in a text. With these stats, you can very well gauge the power of video content.
To produce useful video content for your audience, you can always consider starting a Youtube Channel. With the help of video, you can capture the attention of people who want to learn visually or want to hear useful advice rather than reading it in lengthy guides.
If you decide to make videos, you have to do it the right way. Ensure you have high-quality software and a good camera. Brainstorm what types of topics you can explore in the video form. Brands create product demonstrations, webinars, and video tutorials to showcase their expertise.
12. Evaluate Your Competitor's Content
You need to carefully assess what your competitors are putting out there. For this, make it a point to check the types of content your competitors are producing. Also, check the things that they might be doing better, know the keywords they are ranking for, and figure out a unique way of covering the subjects they have already covered.
13. Produce Engaging Visual Content
With the amount of content being put out there, you may find it difficult to break through the noise. Fortunately, visual content can help you do so. People can be really busy and engaging visual content can help you capture the attention of your target audience.
So, start now and create GIFs, infographics, imagery, or illustrations to publish on your social media profiles and site.
14. Repurpose Your Content
Different people consume content differently. So, you can always think of presenting the same information in different formats. This is called content repurposing. It provides you two main benefits:
1) You can cater to more people
2) It saves a lot of time
An example of content repurposing can be:
Choose one of your articles and transform it into a PDF report and provide it as an ebook.
Tip: Repurpose only high-quality content that gave significant results the first time.
15. Create Content According To Common Customer Queries
If you receive a lot of similar questions from your customers, you should create content that answers those questions. Here's how this will benefit you:
- It saves a lot of time for your customer service team
- Answering FAQs works well for your SEO
- It offers you relevant content ideas that you may not find in your keyword research
- It engages your customer even more
To receive as many customer queries as possible, offer a number of ways in which your audience can get in touch with you. Provide contact or email details. Inform them that you will be answering queries on social media. You can also answer queries via live chat.
In addition to doing this, inform your team to write down any frequently asked questions. You can then consider addressing those questions in the form of video tutorials, comprehensive guides, and more.
16. Try Out New Technologies
Your strategies should acknowledge the current trends in marketing technologies and you must adapt to them accordingly. Nowadays, content marketing has moved to AI, AR, VR, vlogs, and podcasts.
Using new technologies improves user experience and resolves concerns they may have regarding a new service or product. To consider new ways of adopting the latest technologies, assess your competitors to check what they are using. It will give you a fair idea of what you should do.
17. Turn Your Attention To Guest Blogging
Guest Blogging is fast becoming a notable aspect of content marketing. A lot of brands are now approaching experts, influencers, and writing professionals for tips, experiences, and advice in a specific field. Businesses are even asking their own marketers to guest blog on other websites.
18. Personalize Your Content Marketing
There is a high chance that individuals scrolling through their social media will find information about a new product launch uninteresting. This is because they are tired of being sold to. Now, you may think how are you supposed to sell your products and services? We have an answer to your predicament.
You must try to showcase how your product or service adds value to the lives of your customers. To achieve something like this, personalize the way people experience your marketing. Provide tricks, tips, DIY tutorials, and how-to guides that can help your audience. This will help build a connection between your business and your customers.
19. Create Evergreen Content
Make sure to produce evergreen content for your site. This type of content must contain information that will always hold relevance. When you have evergreen content, you give a reason to your potential customers to check your site all year round.
Some evergreen content ideas include:
- How-to-Choose Guide
- Beginner’s Guide
- Buying Guide
- How-to-Make Guide
20. Increase Engagement on LinkedIn
LinkedIn provides better opportunities for businesses to increase their organic reach than Facebook.
To make your content viral on LinkedIn, make sure it is informative and impactful. Also, instead of sharing your blog's link, repost your blog content as an article on LinkedIn.
21. Email Promotion
An effective distribution channel, email marketing is known to bring traffic and leads to a site. To use email marketing for the growth of your business, you can send a monthly or weekly newsletter to your subscribers. Put fresh content in it to engage the reader. Your newsletter should also follow a mobile-friendly format as a majority of people check their emails on their mobiles. Do not forget to write eye-catchy headlines and subject lines for your newsletter and use videos and images wherever applicable.
22. Concentrate on Your Headlines
Put a considerable amount of thought into creating your headlines. Your headlines can impact how well your content performs.
Let's discuss some tips that will help you write attractive headlines:
- Use digits
- Ask questions
- Write different versions and read them out loud to see which one works
- Include the problem or the product
- Choose the most important benefit and include it prominently
23. Create Data-Driven Content
The sales and marketing team have so much data available to them. Thanks to this data, you can produce data-driven content that will appeal to your target customer. Use customer data for planning content for each stage of your buyer journey.
Note: When you dedicate time to analyze your collected data, you save a lot of time and become aware of what your buyers need. By doing so, you can create content that your audience will not overlook.
24. Share Your User's Story
Ever wondered who the best salespersons for your products are? They are the people who have used them. That's why we recommend that you put testimonials on your landing page. Doing so will help a majority of people feel confident about purchasing your product. They would know that people have tried your product and they have liked it.
25. Invest in Learning About Your Target Customer
Content marketing will continue to give high ROI if you put your time and effort into thoroughly understanding your target audience. For this, you need to consistently upgrade your skills and knowledge. Now, you may think how can you do that?
In this day and age, there are so many affordable and effective knowledge resources available. Use these resources to develop useful skills and gain valuable knowledge that will eventually help in the growth of your business.
26. Always Be Ready For A Change
As the content marketing and business world continue to evolve, your business should remain viable. For instance, you should be thoroughly aware of Google's algorithm updates, as doing so will help generate sufficient search traffic.
In case you notice that you are not getting satisfactory results, it is time for a change. Your goal is to satisfy your target audience and for that, you need to adjust and be flexible. The ideal way to stay competitive is to work with the most recent information.
Note: Look for ways in which you can keep up with the ever-changing nature of content marketing. Take a content marketing course or stay abreast of the current trends.
27. Target Gen Z and Millenials with Adaptive Content
If Gen Z and millennials comprise a considerable portion of your target audience, make sure you produce content keeping their needs in mind. Both of these groups have high expectations for how brands use technology. Also, they highly value the experience they have with a business.
A way to target both Gen Z and millennials is through adaptive content. This type of content supports meaningful interactions across every channel. It offers a personalized experience. For instance, you can suggest content based on their previous interactions with your business.
28. Offer Free Tools That Can Address Your Customer's Pain Points
Ask yourself these questions:
- Are there any common problems your customer may have?
- Is there a free tool you can provide them to help resolve them?
When you offer free tools that are relevant to your business, you can attract high-quality traffic to your website and gain more customers.
29. Make Your Product Shareworthy
If people tell their friends about your product, then more people are likely to buy it. So, think outside the box and look at ways to make your product more shareworthy. For example, take a look at Coca-Cola's Share a Coke campaignā . They put people's names on Coke bottles to give a personalized experience to their target audience. The brand then encouraged individuals to share a Coke with their friends, take a picture, and post it with the hashtag #ShareaCoke.
30. Support a Social Cause
A lot of brands avoid taking this route. Although, getting behind a social cause can reap significant results for businesses.
The two groups that are the most vocal on social media platforms are Generation Z and millennials. There is a high chance that they will align themselves with a business that supports a social cause. So, if you want to target younger generations, this is one of the most effective contents marketing tactics to try. With this tactic, you can create real change and also expand your customer base.
These 30 content marketing tactics will help you become more efficient in the way you produce content and help you reach more customers. Just concentrate on creating amazing content and use these content marketing tactics to grow your brand. Do make it a point to test these tactics to check which ones are successful in engaging your audience as not every tactic is going to suit your brand.
Quick Note: Trying different content marketing tactics is important for the growth of your business. However, it is equally important for your business to have an SEO-friendly website. Creating an SEO-friendly, professional niche-based website can take a lot of time. With the DashClicks' agency website tool, you can create an SEO-friendly, custom-branded agency website in just a few seconds.