Blogging is the best way to share ideas and certify authority in your field. It also helps boost your website’s SEO rankings on Google. But no matter how good, every blog needs readers.
With 2.7 billion monthly active users and 1.8 billion daily active users, Facebook continues to dominate the social media space in 2021. Driving Facebook traffic to your blog is as crucial as most other popular marketing practices, such as reaching out to influencers and earning backlinks.
Facebook is a fantastic platform to promote your blog, thanks to its gigantic user base and laser-sharp targeting to reach potential buyers. Some other reasons why you should promote your blog on Facebook are:
Here we share six brilliant strategies to help you leverage FB for blog promotion:
Sharing just your blog’s link on your Facebook page is not enough; it is too run-of-the-mill for people to pay attention. You need to work on the following to make your post attractive:
Before sharing your blog on Facebook, make sure it has a catchy headline and a compelling meta description. It will give the blog greater visibility as Facebook pulls the headline, image, and link description to create an attractive thumbnail.
It is a good idea to use large images with the blog text. Large images occupy more space on Facebook’s news feed and are more visible than other posts. Redirect your blog to your website’s landing page to make the customer enter the sales funnel.
You can also try carousel posts to promote multiple blogs together. They allow you to add a different URL to every image.
GIF images are an effective way to grab attention too. When using them, ensure that the image text does not occupy more than 20% space because Facebook uses a text overlay tool to ensure that the image occupies 80% of the overall design.
Once you create a post and find an appropriate creative to complement it, you need to ensure that it achieves high organic reach. To share it at a time when most of your audience is online, go to Page Insights and select “Posts.” It will provide you the data on the days, and the time when most users are online, so you can reach a much wider audience. It also provides insights on other posts based on their time of publishing and engagement received.
You should post at different times of the day to know which time works the best for you. You can also ask your colleagues and team members to like and share your posts for that initial boost. As your organic visibility increases, Facebook will show your blogs in hundreds of people’s news feed.
Boosting your post is the next step of blog promotion on Facebook. You should start targeting the audience in the following sequence:
The likes and engagement you get from this audience act as social proof that your post is receiving love and offers value. Creating custom audiences is the best way to target people. Here’s how you can do it:
The last step is to set the post-boosting campaign’s budget and duration. Boosting posts is among the most affordable options for promotion on FB. You can start with costs as low as $15-20 per day and analyze the results. If everything goes well, you can extend it.
After getting a few likes and shares, you should expand the audience for your post’s promotion. Target High-ROI Audiences
When expanding audience, focus on:
If you limit your targeting to an interest-based audience, you can’t expect much from your promotional campaigns. To improve your conversion rate, use Facebook Audience Insights to find their core interests and then build on them.
Though boosting posts on Facebook is the surest and the fastest way to promote your blog, you need a few more tricks to expand your audience. Creating a FB Ads Manager campaign can be of immense help here. Doing it is simple — select the Use Existing Post option and pick a post from your FB page.
Using Ads Manager to boost your blog helps you to:
It is critical to use analytics to measure your campaigns’ effectiveness once they are up and running.
You should be mindful of critical campaign metrics such as:
To analyze these metrics:
You can use Google Analytics reports to check the other traffic metrics, such as average time spent on-page.
Use your past campaigns as the benchmarks for your future campaigns. You need to compare your existing metrics such as CTR and CPC with your past performance. Consider extending your campaign if you get a high conversion rate and engagement with your FB posts.
A/B testing is among the most effective and reliable methods to determine the type of images, copies, and headlines that can produce the best Facebook ads results. Facebook ads A/B testing also allows you to compare multiple versions of ads for campaign optimization.
When promoting your blogs on Facebook, test the following:
According to a survey of nearly 37,000 Facebook ads, most companies ran just a single ad for their campaigns. It’s a bad practice; it’s counterproductive for various reasons—it hampers the customization of ads and won’t let you assess which headlines, images, and descriptions work best. The volume of A/B testing you do is directly proportional to the number of effective ads you churn out.
Tip: To ensure the statistical relevance of A/B testing results, you need more than 200 clicks to decide which ad variations and combinations work best.
Sharing and promoting on Facebook is among the most effective ways to highlight your blog in front of the right audiences and boost conversion. Writing a compelling ad copy and working on an engaging design can make your blog go viral. You should not underestimate the importance of experimentation and A/B testing; they are the best ways to promote your content on Facebook.