Rachel Miller, founder and CEO of Moolah Marketer hits $1.9M in revenue in the last 9-months helping small businesses scale up using organic marketing tactics.
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Here are some questions that the video had covered:
00:08 What is it that you actually do and how do you generate revenue for your company?
01:01 Who is your ideal avatar and ideal niche for your company?
03:04 How many team members do you have on your team?
03:37 How many clients are you servicing today?
03:58 How does Moolah Marketer program work?
06:16 What’s the pricing model for your organic marketing program?
07:55 What’s the top level advice that will help in changing the social media game?
14:35 What is your favorite automation you have in your business that either makes you the most money or saves you the most time?
16:28 What CRM do you use?
16:41 What’s your sales process look like?
17:39 How do you grow a group to 50 000 people?
18:59 How to get more people in a Facebook group?
20:05 How often should I post in a Facebook group?
21:55 How much revenue have you guys generated in the last 12 months for Moolah Marketer?
23:51 What’s the number one tip that you can give to new entrepreneurs that would save them a lot of time?
24:56 What’s your favorite software tool that you use in your company?
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What’s going on everybody today, we have Rachel Miller from Moolah marketer all the way out of Fort Worth, Texas. Rachel, what is it that you actually do? And how do you generate revenue for Moolah marketer?
I teach a course on how to help people grow an audience really quickly on Facebook without ads. So organic marketing is my forte. You could call me like a traffic hacker. I love to see how we can hack an algorithm and then use psychology tricks to make that algorithm work for us.
So this is a fresh, this is something refreshing for me because everybody right now in the marketing space is all talking about paid ads, right? So to come at it now from the organic approach, and obviously we’ve had you speak on our summit in the past, and I’d spoken to you personally about some of the things that you’ve done and the way that you’re able to actually create these massive amounts of engagements on social media posts all organically. So we’re going to get into the little secrets here in just a minute. So who, who is your ideal avatar, your ideal niche for your company? Who do you love working with?
I love working primarily with parents and mostly moms, but I do have a new male business partner now. So now we’re branching into men as well. So generally it’s just been moms and moms that don’t believe that they could have an audience or that their business could be this big thing. And they get, they’ve got a lot of self limiting. Like I’ve never done this before. I don’t know who am I to create this business. And I love coming in and showing them, not only can you create a business, but you can create a massive impact and a difference in the world because every single human being on this planet has something that they’re good at, that other people need to know about. And if other people just knew that you were good at that thing, they would flock to you and you would be able to make a difference in their lives. And that’s what I love inspiring and seeing have happened.
Would you say it’s new businesses that you’re dealing with or are these businesses that are already established that are just maybe looking for some extra help? How, what, what would like the breakdown of the clients that you serve?
The majority of my businesses are young businesses. I wouldn’t necessarily call them brand new, but definitely. Yeah.
Cool. What are some of the niches? Just give me like two or three niches of some, some people that you’ve worked with, what do they do?
Well, we’ve got a lettuce farmer. We’ve got lettuce farmer. We’ve got a truck driver who he runs a trucking agency. We have a girl who was a person who set up displays in a museum and then she’s pivoted into a kid’s food blogger. We’ve got I’ve got a whole, well here and she’s work for industry.
It works work for any industry. Okay. So even if you’re a lettuce farmer, this will work for you. Okay. That was the first time I’ve heard of that niche, which is so cool.
Let us we’ve the most, the weirdest niche we’ve had so far is one a dinosaur Digger. So they dig up dinosaur bones. And the other weirdest niche we have is a wedding Lama venue, because I didn’t know, you could get married with wedding where I didn’t know. That was a
Thing. And Rachel, how many team members do you have on your team today? And what’s just like a quick breakdown. What do they do?
We have four full-timers. So three, well, no four full-timers and then we have probably six contractors that contractors are like dedicated to us, but they may be
Cool. And they’re the guys who are fulfilling orders for you? A lot of the service-based stuff. Yeah.
So we have customer, cause some of them help with customer care. Some of them help with scheduling. Some of them help with even coaching some of our clients on our behalf.
Awesome. Okay, cool. And how many clients are you servicing today?
We have over 4,900 students that have gone through our programs and we have over 10,000 people have paid us to help them in some way.
Wow. And the program that you have is this like, am I going through like a 90 day crazy accelerator thing? Or how does it work? Like I want to come into your world. How does the whole thing work? Well, what are you going to pay you? How does this walk me through the process? Okay.
Honestly, it’s I think you get better results when you do an intensive. So we do have a membership on the backend, which is amazing and in a sense, but as a business owner, I love that recurring revenue. I love that even more than the incoming big, big chunk, but for you to get for you to get the results that you need. And then also to peace out and go back and work on other parts of your business, because you’ve gotten this set up, we have a six to 10 week program. Some people blow through it in like six weeks. But most people, it takes 10 to 12 weeks to go through it. Cool.
And what what’s the let’s say is that the first step in your value ladder, by the way, is that the first entry-level product that I’m coming into,
People come in on either our app, which is a $4 a month program that gives you all the content you could ever want. Like it’s a copy and paste thing. So we’d give you literally hundreds, maybe even a thousand now, something posts you can just read. So like, you’re like, I’m a lettuce farmer I need to post, what am I gonna post about? I don’t know what anybody that can create lettuce content for me. And I literally give it to you and you just replace the blank with your word, lettuce farming or mold spores or insects on your lettuce. You have content that you can deliver. So that’s one of them. And then the other one is a challenge that gives you your first 100 people. Cause that led us from her. They get, feel secure, that they can actually be successful when they can see that they got results. So we give them their first hundred and then our program.
So, so walk me through your value ladder. So it’s $4 a month. I can come into your world and get all your social media posts. Right. and then what the next tier up is your program which you said is about a six to 10 week course. Right. And is that a low touch course? So that’s not you physically coaching or you’re in there too.
I’m coaching in every single, not every single day, but probably three times a week. I’m live in the group. And then I also provide an hour of answering people’s questions every single day in that group. And I offer coaches. So it’s not just me. I have a team and my team has multiple six figure businesses. The other girl has run like completely revolutionized a nonprofit space. And the other one is he’s won. Number one in like octopus in the sense he has like a audience of 5 million right now across this platform. So yeah, they’re not, they’re my coaches aren’t they, they do this. They don’t just teach it.
That’s awesome. And how much would it be if I wanted to get into that program,
If a thousand dollars is the investment to help you begin growing your audience organically. So you won’t have to spend as much in ads in the future.
Awesome. And is this like a thousand bucks I’m in for life? Is this like a group that I’m in for life or is it like six to 10 weeks and then
Six to 10 weeks? And then we move you into an alumni group and that you have access to for a long time. We don’t guarantee for life. Cause I know when I’m 80, I will not be doing good things in the world, but when I’m 80, I will no longer be doing this. So I’m not calling it a lifetime, but we do offer refreshers. And the reason why we don’t have that be free or like always available is because we realize people thought they always have access. And so it’s always up-to-date, but they weren’t taking it. So they weren’t applying it to what we had to do is we realized that Facebook algorithm changes at least every two years. So we’ve kind of require you to, to re up on the changes every two years for you to say that you’re a graduate and that you’re part of this and that you’re qualified.
So I want to, I want to dig a little bit deeper into this whole social media engagement stuff. Cause I think, I think that that is a super sexy thing to talk about. I think that most people purely focus on, like I said, the paid side, I’m a huge organic person. I love in fact, I think about a, I want to say like 80% of the users that we have that sign up, the dashboards platform come organically, 20% are paid. Right? So I’m a big believer in organic content, but you showed me some posts that have like, I think it was like over like a million, like I think it was like likes or comments or just like crazy numbers. Can you walk me through three things that I can do right now? That’ll change my social media game. Like give me like top level advice here real quick.
Well, I’ll give you the story of Sam. So Sam is a paint store and I think she’s one of the stories I think I told you and Sam, this was four, three, four weeks ago. So it’s recent. It’s not like an ancient algorithm story. This happened just recently. Sam created content that her audience wanted to say about themselves. But before she did that, she had to find where her audience was most active. So she collected her audience using audience insights and initial neighborhoods and tactics that we use to collect people. So she collected people and she trained them to take action when they see her. So they see her content, they instantly engaged. So she trained them and train the algorithm to treat the posts that she puts out as high engagement content. After she collects that audience, then she says to that audience, what do you most want the world to know about you?
She’s not talking about her paint products and her craft products that she’s selling to them. She is a paint store who because of COVID has a pivot and her store was kind of like, Ugh. And so she pivoted into a membership, she sends them a monthly supply of like a paint and a product it’s like, so cool. Like so mindblowing box, right? And so she, she pivoted, but in that pivot, she’s not telling them about how awesome her paint is, which is doing, is she’s saying, who are you? What kind of product? What kind of person are you? And I’m going to talk about that with my content. And then she saw her content blow up. She literally reached a million people with her page of just 8,000 Pete fans. So she had 8,000 shares. Actually it was 10,000 shares of her content because all of her fans were real fans who can’t help themselves. They engage.
I want to peel the onion back and go a little bit deeper on that real quick, the strategy. Okay. So you said go out and find an audience. Am I like building an Excel sheet of people that I think would be my ideal audience? What am I doing there? Exactly.
Excel sheets could work. What I like you to, what I want people to do is go on to audience insights. It’s a free tool that Facebook gives you go into the interest, write down the general interest, paint or cats, and then go to page likes and see what pages are similar. Then you’re going to want to go to the activities tab and see which people of those pages has the highest level of activity. I don’t want to target all cat owners. I want to target just the cat owners that see a cat page and can’t help themselves. They have to like it and that no, all the other cat pages. So they’ll share my content to those pages for me and that when they see it, they’re going to share the tag, their friend. So Facebook tells you where the lack of people are. You don’t send your ad to everyone. You only send it to people who are most likely
Do you go to those specific groups or pages and you post on them? Is that what you’re doing? Or are you posting on your page?
I post on my page and I might tag that page. So I’ll use tactics. I call SEO like initial neighbor heading tactics. So that’s where I find that place where the people are most active and I’ll do tactics, like comment on their page as my page, like their page as my page, watch their page as my page, I’ll go in and I’ll make a post. And I’ll share from their page to my own page. I’ll make a post on my page. That’s original content, not shared, but I’ll tag them in it and say how I was inspired by that other page. So when I do all of these hats, there’s actually like 15, 16 of those tasks. When I do them, Facebook looks at it and says, Oh, she’s so similar to this other page who all does activity is we’re going to start driving traffic from that page to her as well.
Have you? I just recently watched a documentary on Netflix. I think it was yesterday or the day before it was it’s called the social dilemma, I think was the name of it. Have you seen it yet? I need to watch more TV, watch that. And, and basically it’s a two hour or so two hour documentary of them basically saying how Google Facebook, Instagram, like how all these social media and data collection companies collect our data. They know literally everything about us. What’s your, what’s your opinion on the fact that these companies able to collect that much personal data? Because the documentary before you answered the question, the documentary was based on not them just collecting data because everybody collects data, right? It’s a normal thing to collect data. And then you can do really cool things with that. But what they were saying is they’re collecting the data and they’re changing the humans perception of the way that they use the platforms. And they’re making it addictive to the point where the person is on social media, more than they’re in their real life. And then they’re using that to display ads and make monetary value from that. It’s crazy because I’m a big social media person. We do a lot of business on social media. What are your thoughts on something like that?
I think of people and the way that human beings are and human beings, crave connection, we don’t want to be spammed and span is something that we don’t see as authentic to us and relevant to us. It’s not spam. If it’s something that we want, it’s only spam. If it’s something that we’re not looking for. So what data collection does is it helps all of us get the content that we most want to see. And we most want to engage with in front of our faces. And yes, that’s addictive, but that’s human nature because we want that. We crave that connection. We crave that content that’s most relevant to us. I don’t want to see Dungeons and dragons stuff in my feet because I’m not a Dungeons and dragons person, my hubby and my son, they obsess over it for them. If they saw the newest Dungeons and dragons like game set, it’s not an ad. It’s a Holy moly. Did you see this? We’ve got to go tag our friend. This was awesome, but they just did that for me. That’s spam. So I think that data collection is what everyone wants and everyone craves. And that’s why social media platforms are giving it to us because we don’t want to be spammed. We don’t want something that’s unrelated in our feed. We want to feel connected in the world and I’m not feeling good. I took, when I say Dungeons dragons about like a social marketing tactic or something. That’s
What, what’s your favorite social media platform?
Facebook by far number two, number two would probably be, I want to start playing a little bit on tech talk, but my number two, the one they’re most active is actually Pinterest. We actually reach over 50 million right now.
Wow. I’ve never actually dabbled into Pinterest too much. I should. But I think we go, I think we go Facebook, Instagram, and then we just, I started playing around with tick-tock a little bit too. It’s fairly new to me. But I think Facebook is a big one for me. And I think it’s also because of the groups element to it, the Facebook groups element. We have a big group on Facebook and it’s something that I love. I love going into Facebook groups. I love having a Facebook group. So that’s been a big organic push for us too. So I can relate to there. All right. Next question. What is your favorite automation that you have in your business that either makes you the most money or saves you the most time? What’s the favorite of the favorites?
My favorite is actually my, the act that I made, we made it because we were trying to I’d run have a page for DIY home repair. I had a page, I used to have a page for preschoolers. I sold it. I have a page for crockpots. I have a page for cats. I have a page for a makeup store. I have a page for how home, like mom tips and stuff, all of these audiences. And they also teach people how to build audiences. So I have all these audiences and I needed a way to create content quickly without having to think about it, that I could outsource to somebody who maybe my 13 year old kid or someone who doesn’t even speak my language. And that way I could have like cheap labor force to create my content because I don’t want to do it all day. So I made an app that basically created all of my content for me. And that’s my favorite tool, post deck.io.
Awesome. Cool. Saves
Me literally, probably 35 grand a year, at least in hiring another full-time person.
Very cool. And what is for Moolah marketer? Okay. what is the number one thing that you do? Well, actually you can say it because it’s kind of what you do the organic stuff, but is that how you generate clients for your own for your own company? Are you, are you doing these growth tactics?
Yes. We use these tactics. I have multiple businesses and some of my businesses I earned because I’ve set up these audiences and they just passively drive revenue. It’s not passive revenue in the sense it’s leveraged. I did the work in the past, built the audience, built the content, built the machine, and now it runs. So I’ve got that business. And then I also teach people how to grow audiences so they can create that same system and
All these leads that are coming in. Right. All these leads. Everybody wants to work with Rachel, where are you putting them? How are you keeping organized? What’s your plan?
Oh, we use infusion soft. It’s confusing. Yes, I know. I just don’t know another one that does all of the things I wanted to do.
It does what it needs to do. Then it’s a good software. That’s the way that I look at it. And what’s your sales process look like. I know you have low touch stuff where people can come in and they can get a subscription to your software, which is pretty much no touch. And then maybe go into your thousand dollar program. Right. but what is your sales process look like to onboard one of these new customers for your business?
It’s completely automated. So what we have, we have them, they, they join our free Facebook group, grow your audience. And we’ve got like 50,000 people in there right now. They joined the free Facebook group. They find out about the app. A lot of them go on and they purchase the app. They get on the app and it’s addictive and you start using it every single day, a couple of times a day. And then we realize who the power users are and we drive an ad to them. And we have an evergreen process where they could see the ad that joins our webinar, or we have a launch. And during the live class is when I do the tutoring and the coaching and all that other good jazz. The students come in, they take the class, they get results and that they tell others about us. And that’s how we generate our ROI. Plus
You grow a group to 50,000 people for people who are interested in growing a group. What’s like the number one driving force between getting new members to join your group every day.
We’ve literally hundreds of people grow groups into the tens of twenties of thousands. We have multiple people, probably at least over two dozen who’ve grown groups to over a hundred thousand. So the same tactics that you would use to grow a page, you can also use to grow a Facebook group. And we suggest that people wait to start the group until they can invite at least two to 400 people minimum that already want to be part of that group, because we’ve seen so many groups, the reason why it’s so hard to take, get it going is because it doesn’t have enough people at the beginning and you train people in your group not to talk. And so now your group is full of dead people. And so it’s easier to actually start your group. If you wait to start your group,
Let’s say for me as an example, and I’m going to ask you this out of purely personal interests here, a group of 5,000 people, I think we’re about to tip over 5,000 people, marketers mindset by dash clicks. Okay. 5,000 agency owners from all over the world. How do I get that to grow faster? Like, is there like, what’s like the top thing that you can be like where it’s like post more, do more, do this drive traffic. Like what can I do to get more people in that group? Like, what’s the number one thing that you’ve seen that really fuels the member, the, the joining of the
Make sure that your group is all the accurate people. So for me, that might be purging a thousand of those 5,000. If they don’t speak your language, if they’ll never be your actual clients. So you want the actual core group to be your perfect people. And then once you have that, then you’re going to need to content stack. That’s what we call. It’s like a system of posting content that feeds the algorithm, what it’s looking for. So the algorithm is looking for likes of posts, because that means someone has a little bit of engagement. It’s looking for comments, it’s looking for what we call three liner comments. When somebody leaves a three liner, when they have that engagement, Facebook’s more likely to show that content to other people who are their friends. So now that tells you something, you also want your people in your group to be friends with each other. So how can you facilitate friendships between the people in the group? So that way, when one of them posts everyone, who’s a friend of theirs also sees that piece of content. We use this tactical content stacking. You want to put a photo up a video, a conversation starter, a photo of idiom, a conversation starter and cycle that in such a way that helps your people.
Is that what people are going to ask? Well, will Chad, Rachel, how many times do I post day? Like, what’s the frequency of content? Second? What would you,
If you’re a group of 5,000, it depends on the engagement level. If your engagement level is over 4,000, then you could probably be posting at least once a day to two times a day. Even if your engagement level is under a thousand to probably only do I posting once a day or even every other day. So that way you’re not overwhelming the feed, but you’re going to want to see how much you can get that engagement up. The more you get that engagement up, the more you can post. So it’s not a one size that all my pages with 2 million fans, they’re going to post a lot more often because they have high engagement with the number of fans than a page of thousand with so-so engagement. And guys might. So, so, and page engagement, page of 20,000 while I earned a lot of money on it, because it’s got a different type of engagement. So like, you can’t look at no, there’s no one shoe fits all when it comes to Facebook pages, just like there’s no one business that’s identity.
Yep. And that makes perfect sense. So all these, I know you have you said you have different businesses. Are all these businesses housed under the Moolah marketer or is Moolah marketer like a separate brand that just does this style stuff? I have three different LLCs. Got you. Okay, cool.
Different, like, you know, they’ve got different things that different ones do and they, yeah,
That’s totally fine. So, so Moolah marketer, is it this, the, the growth tactics, this forces, the program. Awesome. And I know at the beginning, how many, how many people did you say that you said, like over 4,000 people,
We have 4,900 students. Who’ve purchased our high ticket product.
Wow. And how long have you been open for?
We’ve been open for a whole, I think a like about three years now. So,
Wow. That’s crazy. Congratulations on that. For, for Moolah marketer, per se, how much I want people to learn. Okay. By doing hard work, how much revenue you have, you guys generate in the less, the last 12 months for Moolah marketer?
We’ve done 1.9 so far this year, and we have another launch starting in two weeks. So I’m guessing we’ll see that because launches are what brings in the revenue. So I’m guessing we’ll see that rise. Yeah, we, I’m very, very grateful for how we’ve been doing so. Okay.
Incredible. So 1.9 is that from the beginning of this year, till now, nine months, nine months while, so nine months, $1.9 million. And obviously I know launches obviously are, are big waves, right. How frequently do you do launches?
We do one big one every year and then we have an internal launch.
Very cool. Awesome. And where do you see yourself out with Moolah marketer brand in 12 months from today? So fast forward 12 months. And what do you have to do to actually get to that goal?
Well, I just brought on a business partner. I’ve been looking for a business partner for a long time. And so I’m super grateful. I brought on a business partner who is a former traffic person for the mid, I mean, not the majority, but I would say names that every single person, his audience would recognize at least one of the names that he’s run the launches for. And we’re talking $10 million launches and he’s done that one, but like over a dozen of them. So he’s done the traffic for him. And so he’s, he’s coming in as a business partner and he’s going to be, hopefully we’re hoping next year to roll out a paid version. So not only do we have organic, but now we also have a paid element. So now you can go to one stop and kind of get a certification on.
Very cool. I think that that’s actually that’s like a perfect fit because you’ve got the organic side and then you got the paid side. Very, very cool. And one tip to a new business owner. Who’s coming into the space, trying to become this entrepreneur during this marketing online world. What would you give one tip to them that would basically shave years of time of them like waste just wasting time. It wasn’t a moment to give somebody
Do people. If you start with your idea, it’s all about you and you’re not going to be as successful. If you start with the idea of what your audience wants, start with what your audience not wants, not with what you think that they need or the problem you think you’re going to solve. And talking about the problem, marketers are really good about talking about the problem and I’m going to show them what’s wrong with them. I’m going to show them how I can fix it with this business. People don’t want that on social media. They’re not coming to find out what’s wrong with them. That feels like, that feels like that time. Your mother-in-law was like picking on something she didn’t like about too well, but it doesn’t feel good. Right? It feels Dicky. And what they want though, is someone to cheer them on and tell them publicly what they love about them. So how can you do that with your content? That’s what all of us crave. And that’s why we’re on social media. We’re on there for a distraction. We’re on there for connection. We’re on there for someone to recognize us for who we are. So how can you and your business fill that need for your audience? And you do that by listening to them as you do that, they’re gonna start buying your products.
Love it. One last question to wrap it up here. What is your favorite software tool that you use in your company?
Oh, probably a sauna other than I hate it after that it’d be my app because it helps me work faster. And then after that, I know it’s not an automated tool, but I got this nifty workbook that has all of my, what I’m supposed to be doing every day. It’s the thing. I have everything on my book,
Ladies and gentlemen, you heard it first, Rachel Miller with Moolah marketer all the way from Fort Worth, Texas. Rachel, thank you once again, so much for your time on this awesome special marketer’s mindset podcast, we look forward to having you here in 12 months as you double or triple your revenue, adding your paid side to it. Good luck on everything. And once again, thank you again for your time. Thank you. Have a good one. Bye bye.