If your client’s customers aren’t quick conversions – in this case, we’re talking about a construction company – you may be wondering how to track your success. Is it best to run Facebook ads to a landing page with a solider offer, or would you be better off simply building awareness of the company?
Ashley asked, what is the best service for a home builder?
Because home builders, you know, somebody who’s not just going to Google and build the home the same day, right? So it’s, it’s still considered a lead if a lead comes in through a specific type of campaign rights, if you’re still, if you’re running a Facebook campaign for running a Google ads campaign, if you’re doing SEO, whether they build the home that day or in six months, you still need to get that lead in, nurture it, right? So because there’s nurturing involved in the actual lead itself, because they’re not buying from you same day. What I recommend doing is just still focus on generating the lead and make sure that the sales reps on the other end of the company or on the other side of the lead a is actually following up with those people. For that industry though, Ashley, I definitely recommend Google ads and SEO 100% so hopefully that helps you out.