What Clients Want in an eCommerce Website – A Guide for Digital Agencies
As a digital agency, you may wonder what exactly clients are looking for in an eCommerce website. While many factors come into play, there are some key elements that all successful eCommerce sites share. This guide will cover what clients want to see on an eCommerce site and how you can create a winning design. Keep reading to learn more!
Things That Clients Want in Their eCommerce Site
1. A Modern Design That Is Mobile-Friendly and Responsive
When creating an eCommerce website, digital agencies need to ensure they design a modern, responsive, and mobile-friendly site.
With more and more users shopping on their smartphones, mobile optimization is key to providing the best user experience. A well-designed and easily navigable website with an optimal load time will create a positive impression on your client’s’ customers.
Responsive design allows for different layouts that are optimized for different devices and screen sizes, providing an adaptive experience no matter what device potential customers are using. Creating a modern design that is both mobile-friendly and responsive enables your clients’ sites to stand out in a crowded market.
Image Source: Wishdesk
2. An Easy-To-Use Navigation System
When creating an eCommerce site for their clients, digital agencies must ensure that the site has an intuitive and easy-to-use navigation system. Good navigation is critical for a positive user experience, as customers should be able to move around the website without any difficulty.
A well-crafted navigational system allows customers to explore different products, view product information, and make purchases quickly and safely on the website—all of which are essential considerations for any successful eCommerce site.
Digital agencies should take special care in designing efficient navigational menus that are tailored to their client’s unique needs.
3. A Search Function That Allows Customers to Find What They’re Looking For Quickly and Easily
An effective search function is the key to creating a successful eCommerce store. Customers should be able to quickly and easily find what they are looking for on the site. A great search feature employs natural language processing techniques, allowing customers to type in phrases or sentences related to what they’re looking for and see accurate results appear in an instant.
It can reduce shopping cart abandonment as it is quick and painless for a customer to locate what they want while avoiding any frustration. If properly implemented, a search function on an eCommerce website can lead to a positive customer experience and improved sales.
Here is an example of Farfetch.com. It allows customers to retrieve results based on item + query, such as ‘women’s shoes’.
Image Source: Nosto
4. High-Quality Product Photos and Descriptions
When working with clients to create an eCommerce website, digital agencies must consider the importance of high-quality product photos and detailed descriptions.
Product photos are often the first choice for customers, as pictures provide necessary visual elements. Accurate descriptions inform customers about the product details and provide a unique value that can be difficult to emulate without proper copywriting.
The combination of visuals and written content gives potential customers more confidence in their purchases and helps them make informed decisions. Moreover, by implementing quality visuals and useful descriptions, digital agencies can offer clients more than they expect — better customer experience and increased engagement with their site.
5. A Secure Checkout Process
When it comes to the eCommerce experience, customers expect a secure checkout process that will ensure their personal and financial information remains confidential and safe.
Digital agencies should keep this in mind when developing an eCommerce site for clients and make sure all necessary security measures, such as PCI compliance standards or SSL certification, are implemented.
Such measures will demonstrate a commitment to customer protection and create trust between the customer and the business. It is fundamental for inspiring confidence in customers so they can complete their purchases without hesitation.
Image Source: Baymard
6. Fast and Reliable Shipping Options
Customers love having fast and reliable shipping options when they shop online. That’s why creatives at digital agencies have to pay attention to creating an eCommerce site that offers customers quick shipping solutions.
Online shoppers might be willing to wait days or even weeks for the delivery of their orders, but the best digital shopping experiences provide next-day or same-day deliveries with express shipping options.
Digital agencies should work with clients to develop solutions that make timely shipping a priority and ensure customer satisfaction from shopping with the business.
How to Build a Great eCommerce Website?
Building a successful eCommerce website requires a lot of planning and effort. Digital agencies should be able to create an effective site that not only looks great but is also easy to use, has secure checkout processes, fast shipping options, and more.
To make the process easier, digital agencies can focus on these key strategies:
1. Start by Understanding the Client’s Needs and Goals
Before starting the design process, digital agencies should understand the client’s products, target market, and desired outcomes for their eCommerce site. This information will help them create a website that meets the client’s objectives.
2. Create a Modern and Responsive Design
Digital agencies must focus on creating a modern design that looks great on any device and is optimized for mobile users. Responsive design allows different layouts to be displayed depending on the device size, creating a better user experience.
3. Implement an Intuitive Navigation System
Designing a well-crafted navigational system is essential for customers to explore different products and make purchases quickly and safely on the website.
4. Incorporate a Search Function
An effective search feature should be able to return accurate results quickly, allowing customers to find what they’re looking for without hassle.
5. Provide High-Quality Product Photos and Descriptions
Product photos are especially important as they provide necessary visual elements, and detailed descriptions can help inform customers about the products they’re interested in.
6. Ensure Secure Checkout Processes
Customers expect a secure checkout process that will keep their personal and financial information safe, so digital agencies should ensure all necessary security measures are implemented.
7. Offer Fast and Reliable Shipping Options
Digital agencies should create solutions that provide customers with quick shipping options that ensure customer satisfaction from shopping with the business.
Some Great Examples of eCommerce Websites to Get Inspired From
There are many eCommerce websites with cutting-edge designs and user experiences that digital agencies can learn from. Here are some of the best examples:
- Amazon – One of the biggest online retailers in the world, Amazon has incorporated a modern design that caters to mobile users and desktop shoppers. The website features an easy-to-navigate interface, personalized shopping recommendations, and a secure checkout process.
- Shopify – Shopify has built an eCommerce platform that allows businesses to get up and running quickly with minimal effort. It features sleek designs, powerful tools for creating product pages, and a wide range of integrations with third-party apps.
- Ebay – Ebay is one of the oldest and most successful eCommerce platforms. It has integrated a powerful search function, a secure checkout process, and a wide range of shipping options for customers.
- Wayfair – Wayfair is an online furniture retailer that combines modern design with an intuitive user interface. The website features interactive visuals, helpful product descriptions, and a variety of payment options.
By studying the designs and features of these websites, digital agencies can gain valuable insights that will help them create successful eCommerce templates for their clients. With this knowledge, they can develop well-crafted online stores that strike the perfect balance between looks and functionality.
You can also use DashClicks’ innovative app InstaSites app to create amazing and creative eCommerce websites for your clients within minutes. InstaSites app comes with hundreds of templates that you can choose from to meet your client’s specific requirements. The best part is it takes only minutes to build such innovative websites through InstaSites.
What’s Included in eCommerce Website?
- SSL Certificate
- Drag and Drop Editor Access
- Website Hosting via Amazon Web Services
Along with these, you will be able to add as many products as you want. The starting tier allows you to add and sell up to 100 products.
An effective eCommerce website must be many things: modern, easy to use, and secure, among others. By keeping these factors in mind, you can ensure that your clients will be happy with the final product.